Baidu, Inc. (BKK:BIDU23)

Baidu Ratios and Metrics

Market cap in millions THB. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jan 15, 2026	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	1,617,943	1,014,549	1,431,221	1,366,272	1,719,557	2,214,027
Market Cap Growth	59.47%	-29.11%	4.75%	-20.54%	-22.33%	69.86%
Enterprise Value	1,598,017	838,821	1,028,422	1,053,993	1,338,992	1,946,474
PE Ratio	42.17	9.31	15.06	39.12	33.31	21.51
PS Ratio	2.72	1.62	2.19	2.20	2.64	4.50
PB Ratio	1.23	0.76	1.12	1.15	1.47	2.51
P/TBV Ratio	1.63	0.93	1.39	1.41	1.83	3.17
P/FCF Ratio	-	16.47	11.61	15.24	35.66	25.19
P/OCF Ratio	-	10.16	8.06	10.42	16.35	19.90
EV/Sales Ratio	2.77	1.34	1.58	1.70	2.06	3.95
EV/EBITDA Ratio	10.41	4.96	5.73	6.85	9.45	12.88
EV/EBIT Ratio	24.93	8.35	9.59	13.16	23.99	28.82
EV/FCF Ratio	-22.31	13.62	8.34	11.76	27.77	22.15
Debt / Equity Ratio	0.34	0.28	0.32	0.38	0.41	0.43
Debt / EBITDA Ratio	2.93	1.97	2.06	2.64	2.97	2.28
Debt / FCF Ratio	-	6.06	3.33	5.11	9.92	4.32
Asset Turnover	0.30	0.32	0.34	0.32	0.35	0.34
Inventory Turnover	-	17.88	49.39	47.24	61.24	-
Quick Ratio	1.65	1.75	2.76	2.46	2.62	2.55
Current Ratio	1.91	2.09	3.01	2.67	2.86	2.68
Return on Equity (ROE)	3.08%	8.85%	8.61%	3.26%	3.65%	10.44%
Return on Assets (ROA)	1.87%	3.20%	3.46%	2.59%	1.87%	2.90%
Return on Invested Capital (ROIC)	4.05%	9.30%	12.29%	8.22%	6.09%	11.47%
Return on Capital Employed (ROCE)	3.60%	6.20%	6.70%	5.10%	3.50%	5.60%
Earnings Yield	2.37%	11.01%	6.88%	2.77%	3.11%	4.67%
FCF Yield	-4.43%	6.07%	8.61%	6.56%	2.80%	3.97%
Buyback Yield / Dilution	2.23%	1.38%	-1.00%	0.18%	-2.10%	1.25%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.