JPMorgan 49th Annual Global Technology, Media and Communications Conference

May 26, 2021

Good morning, good afternoon to all. My name is Marcelo Santos, and I am the LATAM TMT analyst for JPMorgan. I would like to welcome you all to our Global TMT Conference. Today, we have the pleasure of having Televisa here with us, represented by Mr. Alfonso del Goetia, Co CEO Mr. Carlos Ferrero, CFO and Rodrigo Villanueva, Head of IR. Before we start this fireside chat, I would like to remind you to submit questions via the ask a button ask a question blue button on your screen. Please do send questions at any time. I'll ask your questions, to to the company as soon as I get them, So no need to wait until the end, and don't be shy. Now, Alfonso, Carlos, and Rodrigo, thank you very much for being here. I would like to start, this discussion with the streaming market. You are aiming to become a very relevant player in in the global arena. Could you please talk a bit about the size of the addressable market and the opportunity for Televisa? Yes. Thank you, Marcelo. Thank you, all of you, joining us today. We are very excited about the merger between Televisa and Univision, which we announced some weeks ago. And one of the main reasons why we're doing the merger is because of the huge opportunity we see on the streaming side, the basically on the digital transformation of both Televisa and Univision and forming this company, which will tap that huge opportunity. The addressable market for us is huge. We believe that's why we have this huge opportunity. Basically, the streaming market in Spanish language has to do with an addressable market of 600,000,000 people. So 600,000,000 people speak Spanish around the world. That is the most spoken language after Mandarin. And that represents a GDP of $7,300,000,000,000 out of which about half of that is basically The U. S. Hispanic market and Mexico, so which are the strengths of Televisa and Univision. So one of the main things that we have looked at is that the OTT penetration or screening penetration in Spanish in our markets is at 10% of the population, and that compares to about 70% in The United States. So as we all know, Televisa is the largest producer of content in Spanish in the world and has the largest library in Spanish in the world and has a huge amount of IP, of rights. So we believe that we have a great advantage, a great opportunity to tap this market of $7,300,000,000,000 And that's as I would like to repeat that about half of that of those $7,300,000,000,000 are just The U. S. Hispanic population and Mexico, which are the strengths of both companies. Great. So I think a lot of interesting points we should touch. I think the is what's the best model to attack this market? Would it be more of a traditional subscription service like Netflix or more like stream a free streaming service as Prein de TVe? And how does monetization work in in in this free streaming services? Yes. I guess for the merged company, we're going to have a hybrid model, which means that we will have a subscription based service. And in addition to that, we'll have an AVOD product, which is basically based on advertising. Univision has launched Prende in The United States, and it has gained a lot of traction. It's being very popular based on our library, our content. But we will evolve into a subscription service. And so basically, we will optimize our windowing strategy. Nowadays, it's all about owning the IP. It's all about owning the content and then being able to window that content on broadcasted television, on paid television, on an AVOD service and on streaming. So we will have basically owning that content, we'll be able as to your question, Marcelo, we'll be able to monetize that content on all platforms. And as far as streaming is concerned, we'll have this hybrid model where we're willing to have both. Perfect. So it would be hybrid. One question on the content. Do you is the current content library of Televisa adequate for global streaming? Considering the typical free to air audience in Mexico tends to be more of lower income, doesn't it create a mismatch to use the same library to address this to be public? How much would it cost to adapt? Any thoughts on this would be great. Yes. Well, that's a very good question, Marcelo. I think let me start by saying that we own the largest content library in Spanish in the world, three hundred thousand hours of content. Pretty much of that has been digitized. So we'll take advantage of that. That provides the streaming service that we're going to launch with solid ground. So the platform will start with a huge base of content. Of course, we have to complement that with new releases and with higher value content. And so we'll have different types of content and formats. So what I can tell you is that we will be evolving. We will be producing more content, and we'll be producing differentiated content. So today, Televisa and Univision invest around 1,400,000,000 in content. And so we will have, as a result of the scale that this company, this merged company will gain, we'll have much more money. I mean, we'll have extra budgets in order to produce content for streaming. So just as a summary, we'll have a huge base of content, three hundred thousand hours. And from that, we'll produce new content specifically targeting the AVOD service and the stream and subscription based streaming platform. Just I don't know if you remember, but when Amazon Prime launched in Mexico and in other countries in Latin America, they used two series that were produced by Televisa. Were higher value content series, shorter, more action driven series that were very, very exciting and very popular, very attractive for that market. So we know how to produce content for the streaming audiences. So it will be a mix of, of course, the library. We own a tremendous amount of IP, which means that we can produce a lot of stuff. And we'll have all types of content targeting all types of audiences through streaming. I would like to tie my next question to to this one. So you start producing new, content. The next question is on profitability because I think it's correlated to the the production of new content. You aim to have 40% plus margin on your broadcasting and streaming business, on your content business. And when you look at global peers such as Netflix, Viacom, they tend to have margins in their twenties, and and they have scale. They have a lot of scale. Why is that mismatch between your goals and what they produce now? And how can this be sustainable, this gap? Yeah. I think you're right. Our pro form a for Televisa Univision EBITDA target for our margin is around 40%. On top of that, we'll have huge synergies. So the run rate synergies that we're looking at is between 200,000,000 to $300,000,000 by 2023. So we'll be able to capture a lot of those synergies and to execute on them pretty fast. And that will take the margin even a little higher to the mid-40s. Why can we accomplish that? Basically, because of the synergies by merging the two I mean, both companies And also because we have an advantage over our pure streaming competitors. Those companies, in most cases, don't have a library that we have, don't have already acquired the IP that we have. And on top of that, they don't have the factory to produce content. Televisa, as I mentioned before, is the largest producer of content in Spanish in the world and has been the largest for many, many decades. And therefore, we're very efficient in producing content. So that's why we believe that we'll be able to produce even higher value content very efficiently. We know the producers of content in Spanish throughout the region. We have worked with most of them on top of our own productions. So we believe that we're going to be very efficient in capturing value and producing our own content in Mexico and also through other companies in the region. So that's why we're targeting a 40% plus margin for the merged company. Perfect. I'm starting to get questions from investors here. So I'll I'll just remind the other investors who want to ask questions, please do send. I'll start reading some of those. So the question I get here, reads like this. What are the prospects for Grupo Televisa to separate from Sky using a structure similar to what was to to that used by AT and T for relinquishing controlling DirecTV? Well, of course, the DTH platforms worldwide have had many challenges in the recent times. However, I would like to make a distinction between Sky in Mexico and how we operate that company and DIRECTV and other platforms around the world. If you compare Sky to DIRECTV and others, Sky has had a stable base of subscribers. We run that company with a 40 plus percent EBITDA margin. I think it's the highest for a DTH company in the world. So we are being very efficient in managing and operating that company. It's a cash cow in essence. It generates a lot of cash and pays us and AT and T a dividend. So we have been transforming Sky into a full telecom operator where we because I mean, using the advantage that Sky has in terms of having a great brand, having a national presence, national sales force, national installation force throughout the territory of Mexico. We have leveraged on that to launch a broadband service, a broadband platform, which has been successful. We are now at around 700,000 broadband subscribers. So that is being successful. On top of that, we have a very sticky content proposition. And if you look at Vetebe, which is the prepaid service that we have, it's the lowest priced entertainment service that you can buy in Mexico for a home, for a family. So what we're looking at with Sky is continuing doing, I mean, to continue to do the same thing. For us, it generates, as I mentioned, a huge amount of EBITDA, but most importantly, a huge amount of free cash. So we will continue to consolidate the company because, of course, on a consolidated basis, it helps us a lot. Perfect. I have a follow-up of myself on this particular question, which is like, I understand you're doing a very strong job in making it become more of a telco company, but we see streaming growing, and you want to be leader of streaming. So video on demand is getting more important. Mobile download speeds are are getting more important. So won't the company, with linear programming see its value reduced, like, over time? So a follow-up on this previous one. Should we see this as a cash cow that keeps seeing a decline in in in cash flow generated? Or do you think you can sustain that through the broadband services you're offering? Just trying to understand the long term, how the linear programming matches with this growth that we're seeing on video on demand? Yes. Yes, it's a very good question. How we see it, we have been able to sustain the subscriber base, which has been a huge accomplishment. And I think, as I mentioned, it has to do with the strength of our brand, the service that we provide to the subscribers, the stickiness of the content, including the most important sports content that we offer. But of course, there's a natural evolution of a DTH company or of the DTH industry where, of course, because of competition, because of streaming and because of other platforms and services, the natural evolution of these companies is that they will lose subscribers in the years to come. We haven't seen that in Mexico, but it will remain a fact. We believe that, that will happen. Of course, we're trying to compensate transforming the company into a telecom operator, but we believe it will be very difficult to offset the losses of subscribers going forward with broadband subscribers. However, we believe that, that will happen in the following years. But since we have not seen that happening or to the extent and the speed that it has happened in other countries, we believe that we there's an advantage to still consolidating this company. So it doesn't mean that we will not look at different structures as the one that AT and T used or others or an outright sale of the company going forward. But as far as today is concerned, we believe that the best course of action is to still consolidate it. Perfect. I'll jump to another question or another investor question here. The investor asks, what's the return on investment on continued cable build out and new adds versus share repurchases? Yes. Well, what we're doing in the case of cable is that we saw an opportunity in terms of growing our homes past. We went into a deep analysis as to our competitors and the regions where we operate. And basically, we saw that in several regions, we could take advantage of installing fiber. What has changed the paradigm of all this, it's the cost of installing fiber to the home. Five years ago, seven years ago, it would be impossible to do what we're doing now because of the cost of fiber to the home. But today, we can see great results and great advantages of tapping that open market. So we decided basically to grow our homes passed. And we focused on Guadalajara, which is the largest city in Mexico, where we did not have a presence. However, we had the neighboring city, which is Sapoapan. We had basically 100% of that market on the cable side. And so we won a contract where the state of Jalisco, where Guadalajara is, the state of Jalisco is paying or is asked us to structure and to build a backbone. So the state of Jalisco was already paying for the backbone in essence. And therefore, we decided to use that backbone and to take fiber to the home. It's the largest city in Mexico, so that made a lot of sense. And now we said, okay, other competitors are basically growing in other regions. And we focused on regions where there's only one competitor or where the competitor the existing competitors have underinvested. And we decided to go in and with a disruptive fiber to the home offer where we believe that this is going to be very successful and that we'll be able to capture a lot of those subscribers early on. So basically, strategically, we decided to do it and not wait because in the long run, our aspiration is to become a national cable system. And therefore, it's the right time to do it. And of course, we went into the analysis as to whether it made sense from the capital allocation point of view to invest in fiber to the home, I mean, to invest in these areas, especially in Guadalajara rather than buying back our stock. And we decided it was I mean, the returns were much better in investing in in fiber to the home in those places. Perfect. Very clear. Very clear. From, your comment about the the the your aspirations to be a nationwide player, I wanted to ask a question about consolidation. So on on especially on the cable part. From an antitrust standpoint, is there any cable player in Mexico that Televisa would not be able to buy due to its size? And does the fact that Televisa has Sky, which has a nationwide presence in PayTV, reduce the prospects of a potential large acquisition of this kind? Yes. Well, we're not interested in buying Telmex. No, no, that's a joke. No, no. Basically, no. I mean, going back to your question, from the regulatory perspective, we can buy any cable company in Mexico provided that there is a preponderant operator on the telecommunications sector, which America Mobile is. We're not seeing that changing anytime soon because of the percentage that they have, of the market share that they have, especially on cellular, on mobile. So provided that there's a preponderant operator on the telecommunications sector, That means that we can consolidate companies in that same sector. And we can do this without the prior approval and just notifying the IFT. And after the fact, once you consolidate, then IFT can start an analysis as to whether there's a significant market power in the regions being consolidated. We have done that with basically with Kablikon and with Eri in the state of Jalisco. And we haven't seen any major issues with that as far as those acquisitions have been concerned. Perfect. Perfect. Very clear. I have a question here from an investor regarding the content. You say, can you discuss how you integrate local content news into your streaming platform? You're talking about the content that you produce at the station level, and for example, from your largest affiliate, Intravision, such that you don't marginalize these critical sources of free cash flow from both retransmission and advertising? MARTIN Yes. That's a very good question. It has to do with the It has to do with the local stations. And it has to do with the pay television, with the pay television broadcasting signals or networks. And it has to do with the windowing of the content. And of course, with doing this as process and. Today, of course, in Mexico, broadcasted television is the main business of the content segment as well as in The United States, where you have a combination of the national broadcasted signals and the local stations. So you have to do it as a process and as a windowing strategy. The most important thing is that we're owners of our IP and owners of our content. So as I mentioned before, everything has to do today with the windowing of our content. And we'll be able to know the timing of that and to know and decide on which platforms we should put each content. So we won't do anything harsh. However, we will be producing a lot of content scripted and otherwise for our streaming services. That will be a fact. But as to the other content or the traditional content, we'll be able to decide which platform to put it in. Okay. Perfect. Very clear. So going back a bit to the streaming part of the business, I Just wanted to ask a question about the cultural advantage or advantage of producing Spanish. How important is this factor in global streaming? In other words, how relevant is to the speak Spanish speaking population of the world to have content originally produced in Spanish? Do you have any data that could help us to understand this better? For example, I was looking in Brazil. Global Play, which is a local player that produces original content in Portuguese, they have 8% share of the streaming market versus 32% for Netflix and 26% for Amazon, 10% for Disney. So what could you tell us on this? tremendously important to produce in Spanish. And, of course, the content originally produced in Spanish is extremely popular both in The United States and Mexico and in other parts of the Spanish speaking world. So it's vital to produce in Spanish. We want to tap on the Spanish speaking streaming business and streaming platforms. That is going to be our focus and that is going to be our opportunity. So basically, if you look at Univision in The United States, the content that is produced in Spanish is extremely important. It's the most popular. Univision, just last year and of course, it was COVID and all that, but Univision grew its audiences by 8%. And that you can compare with the English language networks where you saw even during COVID decline of low to mid teens. So in Mexico, the same thing happens. I mean, the content produced in Spanish, knowing our audiences is the most successful content in terms of audiences, growing audiences. One of the main points that I would like to make is our flagship channel, Las Estrellas in Mexico, has 100% of content produced in Spanish by us. And that channel, that network has an audience that is bigger than all the paid television platforms put together. That means that one channel, Las Estrellas, where you have all our productions in Spanish has a bigger audience every night than all the paid television networks put together. This means Fox, Disney, Paramount, etcetera, etcetera. All those together have a lower audience than one single channel. Why? Because of we know our audiences. And why? Because we're producing in Spanish. So as to your question, it gives us a tremendous advantage, cultural advantage to produce in Spanish, which we'll continue to do. Going back to what I have mentioned before, we're the largest producer of content in Spanish. We have a very efficient way of producing and a factory, the largest factory of Spanish language content in Mexico. So we'll continue taking advantage of that. Perfect. Perfect. So, I'd like to turn now attention now to Glyn. So you you Mexico is a relevant part of of as you said, Mexico and The US are half of the addressable market, and Mexico is a relevant part. You launched its local streaming service a few years ago. The results were, at least from what we know from the outside, were limited. What are the lessons learned? Why should this new global streaming attempt do better than what was done at LIM? Yes. Definitely, the results have been limited, to put it nicely. We have learned a lot of lessons. The lesson and the most important one is that if you want to compete on the streaming business, on the streaming with a streaming platform, it has to be global. And it has to have the IP to compete and it has to have the budgets to be able to produce and to compete. What happened to us that we Televisa had the Mexican territory and other parts of Latin America. Univision had The U. S. Territory, which is by I mean, in terms of GDP, the largest. So we had a split in terms of the budget for production of content. Both companies were focusing basically on the broadcasting and not on the streaming side of the businesses. And so we had limited capacity, and we were unable to tap the global opportunity that Spanish language brings to us. So in essence, putting the two companies together, we'll have global rights. We will have a global budget for purposes of producing content because of synergies and because of the consolidation of both companies. Of course, the consolidated company will not have to pay for a program license agreement, And that's $400,000,000 around $400,000,000 every year. So this company will have a ton of money to produce for the streaming services. Of course, another lesson that we learned is that to have a strategic partner in terms of technology makes a ton of sense. So as a result of this, we went to Google, we went to SoftBank. Basically, them together with Fortesite and Liberty are putting $1,000,000,000 into this. So they believed the plan. They believed on the huge opportunity that the Spanish language streaming opportunity brings to the table and of the strength of Univision and Televisa. So basically, now we'll have a global company. We'll have this huge support in terms of technology, and we'll have the best content library IP. So that we have learned a lot of lessons from Blim and from the incipient streaming service that Univision launched some years ago that did not gain traction because, I mean, nobody was paying attention to it. And we believe that we have everything now to be able to compete and capture the growth of that market. Perfect. I think my last question on streaming is regarding the competition consolidation. So the streaming market already is very competitive, and the consolidation trends appears to be on the move with the merger of WarnerMedia and Discovery and some rumors regarding Amazon interested in acquiring MGM. So how do you see competition in this segment going forward as these larger players are enhancing their portfolio and and focus these these efforts? Yeah. Amazon has bought, MGM. Yeah. Even I wrote the question, it wasn't. Well, was just announced this morning. But I think consolidation will be good for the market. As I have been mentioning, we're going to target the Spanish language streaming opportunity, 7,000,000,000,000 GDP opportunity. For others like Netflix, Amazon, Disney, Spanish language is not their core. It's not their focus. They're going to give global fights, but in all languages. Our focus and our core is going to be Spanish language content. And as I have been mentioning, we're the largest and most efficient producer of that content, and we have been able to sustain that for decades. So we believe that we have a competitive edge in that sense. And so in terms of media consolidation, we see it as an opportunity. We're going to be the strongest, I believe, niche player with very solid audiences and being able to capture a lot of streaming subscribers. So I believe that considering the size of the addressable market and our strength in Spanish, then I believe that Televisa Univision will become a strategic asset for any large player. So in this consolidation, who knows what will happen in the future. Perfect. It's very clear. Like to go now for cable. Talk a bit about the competition in the cable, so shifting a bit the the topic. How how how are the fiber players such as Total Play behaving? And is the lack of last mile fiber in many cities of Televisa a competitive issue? Or how are you dealing with that? Yes. It is a competitive issue because of what I have mentioned. I mean, the paradigm that has changed is the cost of installing fiber to the home, which would have been impossible several years ago to do. So however, we have through EC, we have been investing money throughout this all these years in our network. We have a very competitive network. We have 16,000,000 homes passed, out of which 60% are fiber dip or fiber to the home. We operate in most of our networks on DOCSIS three, which gives you the ability to have high speeds. We are ready to upgrade to DOCSIS 3.1, which is a tremendous advantage. As a result I mean, as a result of what we're delivering to our subscribers, basically, has an ISP speed index, and we have been number one in the last six months. So that means that we have been very competitive. This is measured by Netflix, not by us. Total Play has the advantage of having fiber to the home. There it's an empty network, so it's very easy to give very good services, very good speeds when you're an empty network. It starts to get more complicated as you grow and have more subscribers. But what I can tell you is that our market share has been growing every quarter. Basically, Telenex is the one that has been losing market share every quarter. We have been gaining on even with the fiber disruptors or fiber competition. So we believe that we have a competitive network, and we'll continue investing in the network. Great. Alfonso, thank you very much for the answer, we are on time. So I'd like to thank Televisa very much for the participation in the conference, and wish you a very good day. Thank you very much to all of you. And if you have any additional questions, please give us a call.