Ladies and gentlemen, good day, and welcome to the Q1 FY 2027 earnings conference call of Eicher Motors Limited, hosted by PhillipCapital India. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference call, please signal an operator by pressing star and then zero on your touch-tone phone. I now hand the conference over to Mr. Amit Hiranandani from PhillipCapital India. Thank you, and over to you, Mr. Hiranandani.
Yeah. Thanks, Azal. Good evening, everyone. On behalf of PhillipCapital India, I welcome you all to Eicher Motors Q1 FY 2027 earnings conference call. I take this opportunity to welcome the management team from Eicher Motors Limited. Today we have with us Mr. B. Govindarajan, Managing Director, EML, and CEO of Royal Enfield, Mr. B. Srinivas, MD and CEO of VECV, and Ms. Vidhya Srinivasan, Chief Financial Officer. I hand it over to the management for their opening remarks. Thank you, and over to you, sir.
Thank you. Hello, everyone. Good evening. Thank you for joining Eicher Motors Limited earnings call for the first quarter of FY 2027. After a record-setting performance in FY 2026, about which you all would have read in the recently released annual report, we have kicked off the new financial year on an equally promising note. It has been an exceptional quarter across both the businesses. Royal Enfield registered its highest-ever quarterly sales, while VECV also registered its highest-ever Q1 sales. With both the businesses consolidating their market dominance, we are geared for a growth-led FY 2027. I'll begin with a broad summary of the overall financials. At an EML consolidated financials for the first quarter FY 2026-2027, our revenue, EML clocked its best-ever Q1 revenue of INR 6,632 crore, marking a growth of 32% over INR 5,042 crore from Q1 of last year.
Our EBITDA, highest-ever EBITDA of INR 1,591 crore versus INR 1,403 crore in Q1 last year. PAT, INR 1,463 crore, up 21% from INR 1,205 crore in Q1 last year, which includes INR 168 crore of EML share of profits from VECV in the corresponding quarter. At Royal Enfield, I'll just touch upon key updates from Royal Enfield. We had a very fantastic quarter, continuing to consolidate our leadership in the middleweight motorcycle segment. The first quarter of the new financial year was marked with key milestones, including the launch of our first electric motorcycle, the Flying Flea C6, the launch of the iconic Bullet on our 650cc platform, and our expansion plans for the manufacturing readiness. We also continued to strengthen our global brand and community ecosystem with 125-year editions of our marquee rides and events.
During the quarter, we registered our highest-ever quarter sales at 332,940 motorcycles as against 261,326 in Q1 of FY 2026. Out of this, in India, we sold 301,174 motorcycles. In the global market, our volume stood at 31,766 motorcycles. Despite the dynamic microeconomic and geopolitical environment, we continue to see encouraging traction across all key markets. On the product front, we kick-started the year with the launch of Flying Flea C6, as I mentioned, the first electric motorcycle under our City+ electric mobility brand, Flying Flea. Alongside the launch, we also opened the brand's first store in Jayanagar in Bangalore. Customer deliveries of the electric motorcycles of Flying Flea C6 has commenced this quarter, which is a historic milestone for us. We have received a very positive customer response, and to meet the growing interest, now we have decided to expand our footprints in Bangalore.
First five touch points, followed by another five. As we have said in the past, we are looking at a city-by-city expansion strategy by Flying Flea. We also strengthened our internal combustion engine portfolio with the launch of our Bullet 650. The motorcycle pays tribute to the British lineage and Indian soul that brings the essence of the iconic Bullet DNA in our 650cc platform. Our hugely popular roadster, the Hunter 350, got an expanded lineup. The new base premium variant and exciting colorways. Introduced at our Hunterhood in Lucknow, our street culture festival, the Hunter continues to bring in a wave of new and young riders into the community. I'm glad to share that both our 450cc and 650cc motorcycles are back at the pre-GST level, and we continue to invest in them to drive growth and expand this segment from now on.
Another highly gratifying development was to see the Himalayan 450 becoming the best-selling adventure motorcycle in its class in various regions across the world, India and Brazil especially. On the manufacturing front, as we gear up for the next phase of growth, and to power it, we announced the plan for the strategic expansion of our manufacturing capacity through a new greenfield facility in Tada, Andhra Pradesh. Today, the Board has approved an investment of INR 1,225 crore for Phase 1 of the greenfield expansion at Tada, which at full utilization can produce an additional 4.5 lakh motorcycles per year. The above capacity addition is expected to be completed during financial year 2029-2030. It will be happening in modules.
Globally, we continue to broaden our portfolio and earn global acclaim. We marked 125 years of Royal Enfield with the unveiling of World Origin Side Plate at Redditch, the birthplace of our brand, with five generations of our motorcycles lining Enfield Road for the unveiling. An ode to our global brand, Royal Enfield was ranked as the world's third strongest automobile brand by the Brand Finance, reflecting our growing strength across the international markets. We expanded our portfolio in Nepal and Malaysia with the launch of the 2026 Goan Classic 350. In Australia and New Zealand, we introduced the Guerrilla 450 Apex variant. Our motorcycles such as Goan Classic 350, Guerrilla 450 and Super Meteor, earn top industry awards at major automotive shows in Thailand and in Malaysia.
Celebrating 125 years of Royal Enfield, we've flagged off the biggest-ever edition of the Himalayan Odyssey, bringing together riders from across eight countries. We also opened the registrations for the 2026 Continental GT Cup, introducing the GT-R 750 for the professional category and expanding the championship to eight cities in India. Throughout the quarter, we continued to bring our community together through immersive experiences and rides, including the inaugural edition of Himalayan Base Camp, Ladakh edition, Himalayan Spirit in Kochi, Gymkhana in Chennai, and our GRRR Nights in Bangalore. These are all about the Royal Enfield updates, which I have given. I will hand it over to B. Srinivas, MD/CEO of VECV, to take us through the business highlights for VECV. Over to you, Srinivas.
Thank you, [inaudible], and good evening all. For the quarter, VECV sales stood at 24,815 units, a growth of 14.8%, and I'm very happy to inform that we continue to lead in light- and medium-duty trucks. In Q1, VECV recorded several best-ever quarter milestones across segments. We delivered a record 24,815 units this quarter, growing almost 14.8% over last year. Importantly, this performance was broad-based and reflected the increasing strength of our business across all verticals. We delivered 5,275 units of Eicher heavy-duty trucks during Q1, registering 15.2% growth, with market share at 8.8%. In light- and medium-duty trucks, we strengthened our leadership position, delivering 9,903 units. Our entry into the small commercial vehicle segment has begun well, with 1,041 Pro X trucks delivered, including 172 electric vehicles. This product range opens an important new avenue for future growth in the large and growing SCV segment.
Eicher buses also delivered 6,126 units. Volvo trucks and buses delivered a record sale of 598 units during this period. Our exports grew very strongly by 14.7% to 1,450 units, despite a challenging external environment. Our spares sales grew 15.3% to INR 9,313 million. Coming to VECV's financial performance. First quarter FY 2026-2027, our revenue for Q1 FY 2027 at INR 6,610 crore against INR 5,671 crore of last year. EBITDA for Q1 FY 2027, INR 541 crore against INR 511 crore of last year. The EBITDA margin for Q1, 8.4% against 9.2% of last year. PAT for Q1, INR 300 crore against INR 288 crore of last year. A highlight of the quarter was launch of Volvo FMXH, engineered to transform mining productivity by combining optimized payload capability with superior safety, uptime, and life cycle value.
In keeping with our focus on uptime, we have also added 30 new touchpoints in the quarter, further enhancing our ability to service customers across the country, including Northeast. An important aspect of the last quarter, we signed an MoU for the fleet motorization scheme, PARIVARTAN, announced by the Ministry of Road Transport and Highways for the NCR. The scheme targets over 2 lakh vehicles. While implementation is being finalized, VECV is well-positioned to address the opportunity with our comprehensive portfolio spanning CNG, LNG, electric, and BS-VI diesel solutions. Thank you
Thank you, Srinivas. I'm glad to report that we have started the new financial year with record performances from Royal Enfield and VECV, which has put Eicher Motors on a very strong growth trajectory. As we navigate global headwinds, our fundamentals remain very strong, and we are well on track to maintain our growth momentum, especially as we build inventory for the upcoming festive period. That's all from us on this earnings call. Thank you very much all of you for joining. Now we can move on to Q&A.
Thank you very much. We will now begin with the question- and- answer session. Anyone who wishes to ask a question may press star and then one on their touch-tone phone. If you wish to remove yourself from the question queue, you may press star and then two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. Your first question comes from the line of Gunjan Prithyani with Bank of America. Please go ahead.
Yeah, hi. Thanks for taking my questions. Two questions. Firstly, can you give an update on where we are on the brownfield or module expansions that we spoke about in the last couple of calls? We're just trying to get a handle at what is the production now, given that we did face some labor-related issues over the last couple of months. Also, where does the channel stock lie now, especially given we get into the festive period over the next quarter?
Yeah. Just a second, I'll just note down. We'll talk first about the capacity. First is, in the quarter one, what else had happened is, we had LPG shortage issues, and we managed it by actually converting back to a PNG. Team has done a very good job. We had manpower shortage issues, and we have recruited additional manpower. We also extended our support to our contractors. There are also issues on availability of key commodities, which we managed. In June, we started hitting the production rate of almost about 4,500 per day. We, in fact, produced about 1.16 lakh motorcycles in the month of June. Both Oragadam and Vallam, since April, we have been running in three shifts.
The current capacity which we are talking about, with the first module, which we have been talking about at Cheyyar, the build capacity has come to almost about 1.5 million motorcycles per year. That's the base capacity which we wanted to come to a first level. Currently, how are we producing? We have already started delivering because the first module has kicked in, as I mentioned July last week. It has kicked in correct in time. We have almost come to about 5,000 + per day as a delivery in our plants. On the Cheyyar, which is one of the brownfield, which we have announced almost INR 958 crore in February 26 to enhance our capacity. The first module which will come in, and that takes an annual production capacity.
Subsequently, the next phase which will come in, which will take us to a 2 million capacity. The entire brownfield capacity, which will all come by financial year 2027-2028, that is what we said with the Cheyyar, our production capacity will go to 2 million. Currently, where are we? We are almost about 1.5 million. That's an equivalent which we have come. We will eventually go to a 2 million capacity at the brownfield. Going forward, Andhra Pradesh, that's what today the Board has cleared, about INR 1,225 crore, and that will take us to the overall capacity of 2.45 million. But that will happen by 2029-2030. We are taking it in phases because the growth momentum is continuing, and we do see going forward, we have to be prepared for the capacity, and that's why the investments are being done.
That gives a clarity about the capacity, 1.5 lakh million. From there, we are taking it to 2 million at Cheyyar with the brownfield, and then to 2.45 million with the greenfield. Now we are on the path to take our total capacity by 2.45 million by 2029-2030. That's on the capacity. Second is about the inventory. Gunjan asked about the actual inventory. Am I right, Gunjan? That's what you were checking with us.
Yeah, I'm just trying to get a sense on where are we on channel stock, especially the module has just begun, and we have the festive next quarter. Just trying to get some comfort on how ready we are in terms of fulfilling the festive demand.
Two things. Within our current inventory, the stock which you are talking about is about 10-12 days. We get that it is lean because our quarter one had been very good. Retail had been very good. To overcome this, our initial module, which we said it should kick in by July, that is what has kicked in time. That is why I mentioned about we have reached about 5,000+ per day in delivery. What we are intending to do, currently, our distribution model is on to depose to the secondary transit. Looking at our inventory situation, what we have done is we have been contemplating and trying out various methods of direct billing to our dealers. It is not new, but for us it is new because we have been doing it only about 1.5% on the overall volume through the direct billing.
In the last year, we have been trying, and it has gone up to almost about 4.5x-4.7x , I can say, the direct billing. What we are looking at is can we cut the inefficiency which will be there in the secondary transit and the depot management because of the inventory situation, and increase the direct billing. There may be save at least another four or five days time.
That is the work which is happening. Equally, we are building up the daily production rate, which is already in the higher run- rate than we were expecting.
Got it. That is clear. The second question, with regards to you on the margins, many moving parts here. It does look like the gross margin, the commodity impact has been pretty steep, despite some of the price hikes that we took. If you can give us some color on the moving parts on the gross margin price hike, what was the commodity hit taken? And there is also pretty low other expenses line, when I look at the last couple of quarters, there is a significant decline in this quarter. Is there something that is not reflecting here and it goes back to the normalized trend line next quarter? Some color on other expenses being lower and the gross margin around drivers.
I think as far as, first of all, on the gross margin piece, as you know, we are seeing substantial inflation in input costs. Key commodities, aluminum, crude oil, steel, copper, precious metals, everything has gone up. In addition, we've also obviously had some disruption in supply chain and logistics. Far, we've mitigated the challenges, so that's continuing. In the quarter, we've had a net impact of about 4%-4.5% on account of increased input cost of commodity as well as some of the processes involved. We've also had some value engineering and benefits which have come in about 0.4%, and we continue to look at advancing the value engineering programs as well as cost reduction programs. That's panning out quite well. We've also conducted an advanced purchase program as far as critical parts and raw materials are concerned.
That is also kind of kicking in, and we'll hope will kick in further. The thing is, we've also to partly mitigate the impact, we've increased the prices of majority of our 350cc motorcycles by 1.75% in April 2026. Overall, that has had a benefit of about 1.2% against the overall commodity piece. That's the main thing. Other point, too, is on account of essentially mix and things like that. Yeah?
One, as far as other expenses are concerned, I think totally other expenses are lower by about 7%. Roughly, it's a combination of multiple things. One is, in last year in Q4, we've had marketing ad campaigns which are around the Cricket World Cup in Q4, which is about INR 20 crore. It didn't happen this quarter. We have also had a INR 10 crore benefit on account of two launches which happened in Q4, which did not happen now. That's total INR 30 crore. With the remaining INR 22 crore, we've controlled expenditure as far as marketing activities are concerned, given the current situation. That's essentially the benefit which is covered because of that.
How much of it can reverse, if you can tell us that? How much pending commodity hit is there for quarter two? That's the last question from my side.
I think the situation continues to be quite volatile. I don't think I can give you a forward-looking guidance as far as commodity is concerned.
Good thing is, Gunjan, what is happening is there is a softening which is taking place. It's a mix of inventory, at what point of time we bought, what's an inventory which we are holding, whether it is flowing through. We are taking stock of it. The extent in the Q1, as in headwind, we see slightly it is softening.
Got it. Thank you so much. I'll join back the queue.
Thank you. Ladies and gentlemen, we request participants to limit themselves to two questions each and rejoin the queue for any further questions. The next question comes from the line of Kapil Singh with Nomura. Please go ahead.
Good evening, sir, and congratulations. First question on demand, what kind of inquiry growth are you experiencing currently? Some color on Flying Flea initial launch that you have done. What kind of customers are coming in there? If you could share the profile or demographics. Are they oil and steel customers? Any observations that you may have from that data. Also international market, if there is any update.
Kapil. I'll address one by one. First is about the demand, which you asked. In India so far, we are continuing strong growth momentum. Our volumes are tracking over about 52% growth over the last year in this quarter. Even our other funnel indicators such as overall booking, walk-ins, telephonic inquiry, et cetera, continue to maintain a very stronger growth, which is slightly higher than our volume growth. Within the products, if I have to talk about our 350cc model, Classic, Bullet, Hunter, and Meteor, that continued to grow at almost about 34% compared to last year quarter one, which is actually outperforming the industry. We launched the new variants and colors of Hunter 350, three colorways, tarmac black, Mumbai yellow, and moonshot white.
These new variants have received exceptional response from the customers and continue to drive growth for Hunter 350, which is now almost about 50% share. It's the first time buyers in Hunter. Other 350cc models, as I mentioned, Classic, Bullet and Meteor also has continued to deliver very strong growth across all the markets. One good thing which is happening is on the higher cc side, we have started seeing green shoots. This segment is also growing for us in India, led by Guerrilla 450 and Continental GT- 650, as I mentioned. The good news which we are seeing is that these two has come back to almost pre-GST level. The first reset which we wanted is that it has to come to pre-GST level because of the sin tax which got added into the product, which was slightly away from the accessibility. That has sinked in.
Now it has come to the pre-GST level. From here on, we will actually start working on how do we build the market, that's why we have launched the new Apex variant in time, Guerrilla 450, with upgraded tires and more aggressive riding stance and refreshed design elements. That is also propelling growth. The new models have received very well. In fact, Guerrilla 450, if I have to tell you, we have come to almost about 2,500 per month. The Twins also, we have come to almost about 4,000 to 4,200 per month. That's the pre-GST numbers which you are talking about. We continue to invest behind building this category and our motorcycles and they'll gain traction with the customers. That's the overall demand. If I have to tell you, the inquiry has continued to grow. The booking is growing.
As I mentioned, daily is growing, walk-in is growing. There is a positive momentum on the growth which has continued, which is a good sign. The second one which you asked is about the Flying Flea. Flying Flea we launched, we took an approach of city- by- city, because it's a new category, and it has to be built over the period of time. We are not in a tearing rush to make it available across. That's why we chose Bangalore first. Only one store which we have picked up, which is at Jayanagar, because it's our store. In two months' time, we have delivered about 100+ electric vehicles, Flying Flea C6. If I have to tell you about the cumulative total kilometers which is running, almost about 29,000 km within the short span of time our customers have run it.
This mean the motorcycle is really well received, and it is behaving the way we wanted. The first set of consumers are very happy. It's a groundbreaking chapter for us. It's a rebirth of iconic Flying Flea as an EV brand from Royal Enfield. The first ever electric motorcycle from the house of Royal Enfield. It has to be nurtured well. That's why we are going slow. We are going to extend our retail outlets in Bangalore first. We have identified five locations, subsequently five locations. We have identified about 10 locations in which we have to increase in next two months' time window. We are taking a phased city-by-city approach for this. Once Bangalore is mature with the end markets, we will open up the many markets one by one. We have identified about six markets. In those markets, we will grow one- by- one.
You are asking about the customer profile. It's initial adopters. It is too early for us to talk about any detailed profiles. I can tell you, the average age group of people who are actually looking at is somewhere around 25 to 30. That's a window. All of them are looking at these motorcycles. All of them are taking test rides. There's also equally a good interest shown by the Royal Enfield owners who are owning their motorcycles of more than about five to six years. It is too early for us to conclude on any profiling at this stage. We are watching it. The job in hand is to make this category growing, we will continue to spend our energy in growing this.
Sir, update on the international market as well, please. What is the outlook?
International market, we have been growing. If I have to tell you, our international business has increased by 2x over the last two years that you all have seen. In Q1, in fact, our revenue has crossed first time about INR 1,000 crore, highest ever in the international business, and now it is accounting for almost about 15% of our overall revenue. Especially the markets have been threading through some rough patches over the past few quarters because of the macro uncertainties and as well as the industry specific factors. If I have to give you an overview of the key markets, Brazil is our biggest market outside India and is leading this growth as of now. We have grown our retail volume by over about 3x over in the last three years.
This has come on the years of efforts in developing the brand, building the riding community, and events. As now established Royal Enfield as a number two position in the middleweight in Brazil. That's a good news for us because it's a big market. The product is very well accepted. Every fourth motorcycle which we are exporting by Royal Enfield is shipped to Brazil now. That's the focus which we are seeing, and we see a strong growth in Brazil, and that's why we are setting up our own CKD facility. In the rest of LATAM, there's a strong demand. Momentum is continuing in LATAM, led by Colombia. We are number two in Argentina in the middleweight. Currently Mexico is also growing. Another one market we are studying that market. USA, which has been very slow.
The market is showing some green shoots of growth in the Q1 with the new trade deal cutting tariffs on the motorcycles. That is really helping slightly. We have to wait and see Europe, while the industry is transitioning through now, in the last call also, I said it's a market adjustment phase. In Europe, a lot of dealers, distributors, too much of business pressure on them. There are a lot of things which is not so good in the business establishment. We have established our own distributorship and our subsidiary, which is doing very well. We also opened as our Riders Club, which we talked about. The total numbers have exceeded 42,000. We are building the blocks for future for Europe. Once the market opens up, it will be good for us.
The other one key market is APAC. Because of the uncertainties, once again, the market was not doing well. In Q1, once again, if I were to tell you that it is slightly showing some green shoots. We are seeing a growth which is taking place in retail and in wholesale. Last year in SAARC, we have seen a very robust growth of 60%, especially in Nepal and Bangladesh. It has a very good brand awareness. Having said all these things, as I mentioned, our position continues to remain strong in even these markets. Our products have been received very well. We are hopeful that the normalizing, the energy situation in few of the markets and the tariff situation normalizes.
These all markets will come back very strongly. Royal Enfield with the work which we have done over the last few years is going to help us to actually get the market share and the growth which will be continuing. We are cautiously bullish even in the international market.
Great, sir. Best wishes.
Thank you. The next question comes from the line of Chandra mouli Muthiah with Goldman Sachs. Please go ahead.
Hi, good evening. Thank you for taking my questions. My first question is just around. This is a year for the automotive industry of two halves. First half, I think a lot of the GST benefits most of the OEMs in terms of demand and volume. We're seeing that with your brand as well. Starting September- October, for a period of 12 months, the base might be pretty high for the industry. I just want to understand, I think of most of the two-wheeler brands, Royal Enfield has seen the maximum amount of elasticity in domestic demand after GST-related price cuts. I just want to understand how you're looking at the back half and then possibly the sort of 12-month period where the base might be high starting October, as you plan your product launches and market activation activities for that period.
Chandra mouli, yes, it is always two half storyline that we normally watch because of the festive and non-festive times. In the last five years, we have been watching how we are doing that, and even in the first quarter, as I mentioned, we are tracking over about 30% growth in the retail with a higher growth in other funnel indicators such as overall booking, walk-ins, telephone inquiries, et cetera. For the remaining quarters, you can see it is tied up to the inventory situation even in the entire channel. Currently, we are at a very lower inventory. What does it mean? With an inquiry going up in the funnel and the booking going up in the funnel and the walk-in and the telephone inquiries are continuing to grow, it only shows that there is a huge demand.
What's the focus which is there is how do we fulfill the demand? Premiumization in the two-wheeler industry, that is continuing. I can tell you in the last three years what has happened, if not for more than three years. Three years, actually the so-called middle- weight, which is a PSM which we're talking about. In India, it grew from 70,000 units per month to 1.2 lakh. With over 20+ launches which has taken place in this middle- weight. During this time, what has happened for Royal Enfield, if I were to tell you when the base for the middle- weight was 70,000 per month, Royal Enfield was about 61,000 per month. Now the base is almost about 1.2 lakh per month. The base is almost about 1.01 lakh per month. That's what is Royal Enfield.
We are growing, and we are also focusing on our product launches. You will see launches which are coming up. We have done on Hunter. We have done on our 450cc Guerrilla with an Apex variant. We launched a 650cc Bullet. We launched the GT Top Series. You will see some more CTGs updates, which will take place in time to come. We will continue our launches. Second is our ramp-up on the brand awareness, which we did last year. In the Q1, because of, once again, the situation of our supply and demand, we scaled it slightly down. We will once again ramp- up the brand awareness and the marketing activations. Our new business initiatives like our Reown, Assured Buyback, which are also gaining tractions. These are all the playbooks which we have been trying with the last two, three years.
It's all showing that they are traction for us. It's all there with us as a lever. Even if the base is higher, we can continue to grow even the higher base of the last years. That's the confidence. Not from anything else. As I mentioned, the inquiries, our bookings, the entire funnel is so healthy. Once you start ramping- up, you will actually start supplying to the market. That is going to continue because we will ramp up our marketing initiative also.
Got it. That's helpful. Second question is, I think over the past 20 years, during specifically around the periods of Pay Commission, Royal Enfield has benefited from that pickup in premiumization of two-wheelers during those periods and over the next two to three years, there might be another Pay Commission initiative by the Government of India. I just want to understand the updated demographic profile. If you could share what percentage of demand for you will be from government employee-related demand. Maybe the updated rural, urban split on your domestic volumes, and if you could give us some color around the first-time buyers versus the upgraders as of the last quarter. That'd be very helpful.
Chandramouli , it'll be a very detailed analysis which I have to talk about. If I had to give you at an apex level, our Royal Enfield professional profile-wise is business owners, agricultural, students, government employees, and other professionals I'm generally categorizing. We have the details of what are government employees, and is it the central government, state government, all those cuts which are there. Any Pay Commission which is coming up or the income tax benefit which was coming in, we always look at it, okay, which pocket will get benefited and which product will actually work in that particular area? We tweak our marketing activations around that. That's how we actually handle. Anything free cash which comes in the hands of the customers, it helps, and we'll also tweak our positioning according to that.
Got it. Just if you could share the rural, urban splits and the first time versus upgraders split as well.
That I can tell you offhand because in the Royal Enfield currently, the percentage of people who are actually buying as existing Royal Enfield customers, as an upgrade from a Royal Enfield to Royal Enfield, is about 5%-6%. 70% + are mainly the upgraders. Another about 25% are the first-time buyers. Hunter, with the new launches and all those things, these first-time buyers are also going up. That's how it is actually helping us to get more volumes. That's the overall cuts in terms of the first-time buyers and repeat buyers.
Got it. Thank you.
Thank you. The next question comes from the line of Pramod Kumar with UBS Securities. Please go ahead.
Thanks a lot for the opportunity. [Govin], my first question is on the inventory situation which you alluded to. Given that festive is typically very big for us, you are already running three-shift production. How do you plan to stock up before the season and even post the season? Even for the last few years, we have been having completely dry inventory at the dealers after the festive. Is working throughout the month something part of the plan, and is the vendor ecosystem ready? When you talk about 5,000 capacity per day, is it entirely supported by vendors? Not only the free capacity, but also that all your entire value chain or the supply chain is kind of in line for that?
Yes, Pramod, the first is I have to say, as I mentioned, the inventory level is about 10- 12 days. In the last few days, as I mentioned, that was the plan, that by July last week, our first module of 500 should kick in. That has kicked in, and the ramp-up was also faster. That is taking us to almost about 5,000- 5,100 numbers per day. The next module is also going to kick in by October first week. During this time, what we also have done is we have done our supplier conference. We had a detailed discussion with them about the inventory situation and what is it they have to do. We are planning, and as even our vendors are planning on 24/7 in three-shift basis. All those things are being worked out. Thereby, we can build some inventory.
Also added up, as I mentioned, we'll gain by another about four, five days by the secondary transit cutting off and directly doing a direct billing. The entire logistics team is also aligned to do the direct billing to some of the dealers. It is also going to help. It's a tight situation, but we are confident because the way we planned out for the ramp-up of the capacity kicking in has kicked in at the right time, and the ramp-up is faster. That extend to the next module, which is to kick in in October also, we are trying to prepone and then see how that will also support us into this. We are on top of it. Let alone we as a company.
In fact, we are taking our ecosystem suppliers also along with that to do, as I mentioned, 24/7, three-shift operations, continuing incentivizing all those activities which are there to maximize the production.
When you talk about, just clarification, when you talk about the inventory of 12 days, that's including depot inventory, transit inventory, and dealer inventory?
It's dealer inventory, which I mentioned.
Okay. It doesn't include the transit inventory and the depot inventory. Is it quite a lot out?
Maybe another four to five days of inventory, which will be there. Normally, max in-transit inventory will be seven days. Maybe another about five days inventory will be there in transit.
Okay. [Govin], second question. After that I have one query on VECV, if you permit. On Royal Enfields, the ASP jump is reasonably good. I think your mix, despite the higher cc bikes kind of going lower as a percentage after the GST hike, has generally done well quarter after quarter. What is driving this? If you can just help us understand that bit. Also on the non-vehicle revenue, where are we exactly? Some of your peers have seen substantial increase in non-vehicle revenue. Some of them have non-vehicle revenue more than you, which is saying something as a %. If you can just help us understand on those two aspects. Then I have one question on VECV, sir, if you permit.
Maybe Vidhya?
Yeah.
ASP.
As far as ASP is concerned, we have had a growth of 2.8% from Q4 last year. Of that, 1.2% is in account of the price increase that I talked about for some of the motorcycles. That is something. We also took a price increase of about 0.85% on certain models in January. I think all of that is kind of assisting in the one part of it. The second part is about 1%, is because of the increase in share of international business, which is now about 15.3% of revenues in Q1, and it was about 13.7% of revenue in Q4. As [inaudible] pointed out, the international business has had its highest-ever revenue, crossed INR 1,000 crore- mark for the first time, and volumes have also improved from Q4.
There is also some level of currency depreciation, about 0.4% has come in because of that. Beyond that, about 0.6% is on account of increase in revenues from allied businesses, which addresses your other question, which is also about 15% of revenues now. That includes things like spare parts, service income, accessories, apparel, et cetera. We've seen almost a 20% growth in job card service in Q1 compared to last year. We are averaging about 9 lakh job cards per month, which is a huge growth driver. We are also seeing more than 30% growth in accessories and apparel. Almost all of our bookings now through Make It Yours, which also leads customers to add accessories into the motorcycle. I think overall, we are seeing very healthy growth in the non-motorcycle business.
Just to add, on the accessories business, which Vidhya was mentioning, we started off our accessories business with a penetration of only about 35%-40%. Currently, our accessories penetration has gone to almost about 87%. 87% of the consumers who are buying our motorcycles are buying the accessories from us. Even in the accessories business, what we are doing is, because the penetration is going up, we are adding more SKUs in the accessories business. In apparel business, what we have done is, we have gone in for the core collection of the brand core collection, and in fact, we did one roadshow, and it has a whirlwind response from all our dealers and few of the customers who had seen it. That business is also growing.
As we are adding motorcycles, our extended warranties and all those things that Vidhya was mentioning, we are looking at retention of customers over the service, which is also growing, which helps us in this business. All the businesses have continued to grow. That's about the Royal Enfield. You wanted to have one from VECV. Can I go ahead with the question of VECV?
Yeah.
[audio distortion]
Yeah, both of you, sir, in a way, because I think the business has done well. I think now the LCV 4 is also interesting. In the top quarter, you had a profit growth. That's good. Just want to understand, Govindarajan, your thoughts as well. Any plans of hiving off VECV as a separate entity and list it? Because in the overall scheme of things, we kind of don't focus on VECV as much. Then probably there's a value which can get unlocked there. Just a feedback as well, probably if you have any thoughts on that. Otherwise, generally, just a bouncing of idea, whether any plans to do that.
I share about this level, we have a lot of plans to mull over and fathom and do it. Currently, the focus is on EV. We have to do a lot many work on EV. That's what we are doing. Currently it is not so on the VECV level, the thought hasn't crystallized. On the demand and how the growth in the Q1, probably, Srinivas, you can add some color to that.
Thank you. Thank you, Govindarajan. See, I think growth has been phenomenal despite several challenges from the global perspective. I think industry continued to grow. I think all the segments have grown phenomenally well, probably except heavy duty buses. We see a lot of opportunities coming in VECV, both in the truck side, bus side, also all our new projects are coming up well, including the new transmission project which we are working with. It's a good time to be in the business.
Thank you.
We take our next question coming from the line of Raghunandan NL with Nuvama Research. Please go ahead.
Congratulations, sir, on the strong start to the year. My first question to Vidhya, ma'am. Ma'am, the revenue gap between standalone and consolidated is over INR 400 crore. If I look at last four quarters, the average gap has been around INR 200 crore. Can you please explain how to see this?
Yeah, I think essentially that is growth from subsidiaries, which is kicking in. I think as Govindarajan had talked about international business, we've had very healthy numbers in Brazil. Some of the other subsidiaries are also kicking in. That's basically the delta. And of course, the offset in with some of the revenues that we booked in India for exports to subsidiaries. But overall, subsidiaries have done quite well.
Noted, ma'am. This kind of a performance should sustain ahead?
Well, you see, all the international markets, as I mentioned, it will sustain because we have done what is right for the growth even in that market. The total market size is almost about 0.8 to 1 million outside India. Our market share currently is about 8%-9%. That is why we went in for our subsidiary, our own team, CKD plants, and all those things. We are now deeply invested in those markets, which has the potential. Now I am seeing, as I mentioned, some of the markets which are opening up. We see our growth and because of our subsidiary formation, which is also helping us with the profitability.
Noted, sir. Very helpful. Secondly, in terms of the cost-saving effort, value analysis, value engineering benefits has been there in current quarter and the previous quarters. I wanted to understand how are you targeting this particular cost item, whether more benefits are targeted ahead?
Value analysis, value engineering, it's a continuous effort. We normally start the year with a calendar of activities. Not that 100 initiatives and 100 ideas will translate to all 100 will become a penny- wise. Some things may get passed at a faster period in our testing, something may be delayed. That is another one lever which we have and our platform, especially the J-Series platform, now it has a scale, and it has been there in the market for four years now. We are focusing more on the value engineering in that, because that's where the scale is. 450cc and 650cc, we have been looking at first to get the numbers. Our focus had been on adding more and more value into that and taking to the market. That's what we have done.
Now that is also coming into the funnel of our value engineering. You will see value engineering kicking in over the period of time in all the platforms.
Noted, sir. Just a last question. On the above 350cc, the 450, 650 sales have improved to pre-GST cut levels. The model by sales performance is a mixed bag. 650cc twins Guerrilla has done very well, but Super Splendor, Himalayan, Shotgun in Q1 has seen a pressure on sales performance. Can you highlight future initiatives on marketing, product intervention efforts? How you see these models catching up on the sales in coming quarters?
If I had to give you a short answer on the 450cc and 650cc, we are the company where we said that 450cc, whatever the GST benefit which has gone up, we will just pass on. Number two, what we said is we will focus on our product and the value, what we are giving it to the consumers. We will not look at reducing the performance of those platforms to get into the lower GST benefit. We have not lowered our 450cc to 350cc level or something like that. We held on to our 450cc and 650cc. You had seen on the 450cc, we brought the Apex variant. That has helped us to get the good inquiry, and that's how Guerrilla has gone to about 2,400 to 2,500 on average per month.
On 650cc, we have come to almost about 4,200 per month, especially the Continental GT, because the GT Cup got announced. We launched Bullet 650, and we have 125- year special edition on the Classic 650. That is also coming. We have a drop which is going to come in our Shotgun. On Super Meteor, we are working on something. You will see some refreshes and all those things and some marketing activities around that. Yeah, that's on the 650cc motorcycles. On the Himalayan, which we talked about, we launched the Mana Black, which got received very well. The Himalayan, what you see this year, had more inquiries than the earlier time. We are hopeful that we haven't done enough marketing activities during this time because we thought the GST thing has to settle in first.
That is done, we will start now working on experiential rides and experiential marketing around the Himalayan, which will also now started in the coming quarters.
Thank you very much, sir. All the best.
Thank you.
We can go for one last question.
Thank you. Yes. We'll take one last question coming from the line of Amyn Pirani with JP Morgan. Please go ahead.
Yes. Hi. Thanks for the opportunity. One clarification on the financials. The depreciation has gone up a lot this quarter. Is it because of the depreciation that you have started accounting for the new module as well as the Flying Flea launch? Should we assume this as the new run rate?
I think obviously now that we've launched the EV, we've had some capitalization related to it.
Yeah.
That's I think where the depreciation is coming in. If you look at it, this increase is basically because the average gross block has gone up by approx. I would say INR 346 crore.
Okay.
That's what it is. There is also some tools and dies kind of depreciation, which is also kicking in.
Okay.
Primarily, Vidhya is right. Vidhya is mentioning it is because of the Flying Flea has gone into the start of production and start of sale.
Okay. Just one question on the exports. You've elaborated a lot on this call. I just had one specific question. Around three, four years back, you had started focusing on LATAM as well as ASEAN, whereas your original markets were the developed markets of U.S. and Europe. While LATAM has seen significant uptake and improvement, ASEAN has been a mixed bag. Specifically, with respect to ASEAN and the high opportunity markets of Thailand, Indonesia, and the like, is there something which is happening? Should we expect something because you have a capacity in Thailand also? Just some color there if you can. Thank you.
Yeah. I'll address directly on the ASEAN market. There is an ASEAN treaty which also we have been studying. First of all, in Thailand, we have a CKD plant. We thought from the Thailand CKD plant, we can actually send to Indonesia, which is another high consuming market, because Indonesia has a quota.
Our understanding initially had been, if we have a plant in Thailand, the treaty will actually help within ASEAN to actually send without any quota restriction. On ground, Indonesia has come back and then said, no, quota restriction is still there. We can't sell more than about 10,000 vehicles in a year in such a big market in Indonesia.
Right.
Now what we have done is we have identified, because we are doing a distributor model there, we have identified an assembler. Once again, we had a long chat during this quarter one and trying to see whether we can become a CKD operating plant out of Indonesia. That's in the cards. The local content requirement is very low. To that extent, the CKD plant can come at a faster pace. That decision I will take during this quarter. We can tap into the market of Indonesia, which is a high two-wheeler market.
Right.
Thailand, for the past two years, the market has not been very good, especially because of the tourism dip. The economy had not been very good. In the last quarter, I'm just seeing once again, the retail momentum is continuing. The dealers are also very positive. We are the number two position in the middleweight in Thailand. When the market opens up, we are very happy to go along with that. In fact, in Thailand, we are now working on a brand collaboration level with Muay Thai
Okay
With the Thailand Tourism Development. Thereby, more consumers can get to know about the product. We were waiting because the market was not very good. Now the market is opening up, we thought that we will amp up our brand association activities, that's what Muay Thai, which is an important social fabric in Thailand. We are collaborating with them and then taking the product into that lifestyle stage.
Great. That's good to know because at least we think that Indonesia can actually become another Brazil for you if you can unlock it, actually.
Yeah, you're right. That's our thinking, too. That's why we are seriously considering a CKD plant. Having said, I have to put it on record here, it is a step-through market.
Whether you have a CKD plant or no CKD plant, there is what is called as a luxury tax, which is about 150%-
Okay
plus. That is not-
Okay
going up even with CBU or CKD. That also had to be worked on. If the CKD is there, the first hurdle is that I will not allow more than 10,000 in this country. That goes off.
Okay.
That's why we have identified that partner we will start working on. The number of outlets which can go up in Sumatra area and all other areas, which we have understood where the growth is, we are seriously looking at how do we grow in those areas also. It's in the radar, if in case I have to tell you.
Okay. If I can have one more clarification. This luxury tax is above a certain cc in Indonesia?
Yeah, it's above 250cc itself.
Above 250cc.
Yeah, yeah.
Very soon you'll get a question on the 250cc, I think next quarter.
Okay goodluck.
Thank you.
Thanks, Amyn. Yeah.
Thank you. Ladies and gentlemen, we will take that as our last question for today. I now hand the conference over to the management for closing comments.
Thank you very much for all of you to join in this call. As I mentioned, Eicher Motors, both at Royal Enfield and at VECV level, the year started, the quarter one has been very good. In both the businesses, we are very optimistic of the remaining quarters in the growth. Once again, thank you very much for all your time.
Thank you all for joining. This is Srinivas [inaudible] . Thank you all.
Thank you, members of the management. On behalf of PhillipCapital.
Thank you.
Thank you. On behalf of PhillipCapital India, that concludes this conference. Thank you everyone for joining us, and you may now disconnect your lines. Thank you.