Good morning, ladies and gentlemen, and thank you for standing by. Welcome to Odontoprev Conference Call to discuss results regarding the third quarter of 2024. My name is Stella Hong . I am your manager, and with me today here are Mr. Elsen Carvalho, CEO, and José Roberto Pacheco, Financial and Investor Relations Director at Odontoprev. This video conference is being recorded and also transmitted over the internet, and the link can be accessed on the company's IR website at ri.odontoprev.com.br, where the respective presentation is available. This video conference has simultaneous translation. To access it, you must click on the interpretation button, represented by the globe icon at the bottom right of the screen, and choose your preferred language. We will then start the question and answer session, in which, to enter the queue, you must include your name and company at the bottom of the screen.
The questions will be answered in order, and when announced, a prompt to activate your microphone will appear on the screen. We recommend that the questions should be asked all at once. It's important to note that only participants on the webcast platform are allowed to submit questions. The instructions mentioned are pinned to the tools chat, as is the presentation of this webcast. Before proceeding, we would like to clarify that any forward-looking statements made during this conference call regarding Odontoprev's business prospects, financial and operational projections, and goals constitute the beliefs and premises of the company's management, as well as information currently available to Odontoprev. Forward-looking statements are no guarantee of performance, as they involve risks, uncertainties, and assumptions, and therefore depend on circumstances that may or may not occur.
Investors and analysts should understand that general economic conditions, industry conditions, and other operating factors could affect Odontoprev's future results and could lead to results that differ materially from those expressed in such forward-looking statements. I would now like to give the floor to Mr. José Roberto Pacheco, who will start the presentation. Mr. Pacheco, you may proceed.
[Foreign language]
Hello, good morning, good morning everyone. Welcome to our video conference, Odontoprev, to talk about the results of the third quarter and the first nine months of the year. I would like to thank everyone for their presence and trust, and I would like to draw attention to the highlights of the period. So here we go. First of all, I would like to welcome Elson, our new CEO, here with us for the first time in this forum. Elson has actually been a colleague here in the company for almost 10 years, leading the commercial area and the business expansion. Welcome, Elson. Well, in relation to the highlights of the quarter, firstly, we had a net addition of 55,000 new lives to Bradesco Dental SME, a product with a higher average ticket than the corporate product and of relevant strategic value.
Our dental loss ratio remains well controlled, particularly in this quarter when we had a lower loss ratio, with the annualized level stable and predictable since 2020. Net income has shown an average annual growth of 15% per year since 2019, with a return on equity of 39% this quarter. Net income per share in the third quarter of 2024 was 16% higher than the previous year. Lastly, quarterly dividends of BRL 123 million , which added to the already announced interest on capital of BRL 18 million , total 100% on the quarter's income of BRL 142 million . Moving on to our presentation on slide three, we see the sectoral data.
At the end of September, the dental plan sector registered more than 34 million beneficiaries, to be 34.1 million beneficiaries, to be exact, according to the National Supplementary Health Agency, ANS, with a net addition in the decade of 40 million new customers, with a growth year on year, regardless of the economic cycle or the creation of formal jobs. The penetration of dental plans among the Brazilian population has more than quadrupled since 2006, the year of our IPO, rising from 4% to the current 17%. The Odontoprev business model is exclusively dental, as you know, with a proprietary technological platform, which electronically certifies the quality of oral health services provided to the beneficiaries in all states of the country in approximately 2,500 municipalities.
Moving on to our slide four, Odontoprev's net revenue from corporate contracts accumulated BRL 1.2 billion in the last 12 months ending in September, while SME and individual plans exceeded BRL 900 million at a level above our peer companies, as is evident in the slide. Our next slide, slide five, we highlight the execution of the long-term strategy of value innovation, in which we see that the corporate segment's revenue has grown 4% per year since 2014, with a low barrier to entry and strong competition. On the other hand, revenue from the corporate segment of plans for small companies and individual plans grew by 13% per year over the last decade, now accounting for 43% of the total consolidated revenue, with a favorable price elasticity in distribution through banking channel, in a pioneering move by the company, very difficult to replicate by competitors.
It's worth noting, as per slide six, that Bradesco Dental brand already represents around 80% of our customer base, PME SME, and added 55,000 lives in the third quarter of 2024, a historic record. Our next slide, slide seven, we present the pricing strategy according to the portfolio risk profile, in which for similar levels of average cost per beneficiary, the SME and individual plans bring a premium of around 100% of the ticket, and with a loss ratio of less than 30% in that case, versus above 50% in the corporate segment, resulting in returns higher than that of the industry. It's important to note that the growth of the consolidated average ticket exceeds the evolution of costs, that is, Odontoprev's internal inflation, and this is what matters.
On the next slide, slide eight, as a result of the growing share of SME products and individual plans, both with a lower loss ratio combined with better electronic protocols for auditing and segmentation of the accredited network, we recorded a 38% loss ratio in the quarter, with an annual drop in all segments. Over the last 12 months, the level of loss ratio has remained stable at the same level as that observed since 2020. In the last decade, as we can see on slide nine, the SME and individual plans segment recorded average growth of 16% a year, with a contribution margin of about 59% of the revenue, thus doubling its share in the total portfolio, rising from 25% back then to 50% currently.
We believe that this diversification movement is once again a clear competitive advantage for the company and reinforces the value innovation strategy with sustainable returns far above those observed in the Brazilian supplementary healthcare. On the next slide, slide 10, we show commercial and administrative expenses, which were 26% of revenue in this quarter. On the next slide, slide 11, we present the level of PDD of 2.3% of the first nine months of 2024, practically identical to the 2.2% in the last 12 months. Our next slide, slide 12, as a result of what we have presented so far, the adjusted EBITDA margin rose from the historical average of 25% until 2019 to the current level of 30% since 2020, at a level much higher than that of the industry and of peer companies.
On slide 13, we present a net profit of BRL 142 million in the quarter, reaching a record of BRL 146 million in the 12-month period, with an average annual growth of 15% since 2019. On the next slide, slide number 14, the annual CapEx level reflects the company's investment in digital initiatives measuring in 2024, with a downward trend for the coming years. On slide 15, in a meeting yesterday, the board of directors approved the distribution of quarterly dividends of BRL 123 million, which added to the already declared interest on capital of BRL 18 million, total a payout of 100% of the quarterly net profit of BRL 142 million. It's worth noting, according to slide 16, the company has BRL 549 million in dividends and interest on capital already resolved to be disbursed by the second quarter of 2024.
On the next slide, slide 17, we present the evolution of treasury shares, which at the end of October reached 5.6 million shares, with an average acquisition cost adjusted for dividends of BRL 10.91 . On our next slide, slide 18, we present the company's globalized shareholding position with investors from more than 30 countries, with emphasis on North America. On our last slide, slide 19, we have two recent recognitions. For the first time, we won the Great Place to Work seal, which selects the best companies to work for in Brazil. And last month, we were the winners in the 2024 edition of the Top of Mind Award as the dental care service with the most votes among human resources professionals for the 11th consecutive year. These were our opening words. Thank you very much for everybody's attention. We'll now move on to the Q&A session. Thank you very much.
[Foreign language]
We are now going to start the Q&A session. You have to inform your name in order to get into the queue. When you listen to your name, a request to activate your microphone will appear. We recommend that all questions be asked at once. Our first question comes from Samuel Alves with Banco BTG Pactual.
[Foreign language], Elson.
Good morning, Stella, Pacheco, Elson. Good morning, everyone. I have two questions on my side. The first question is more specifically related to the third quarter in the line cost per member. We noticed there was a significant drop in all segments year on year and quarter on quarter. The question is to understand the reasons behind that. Was there any reason related to the frequency? Is there any unit cost or deflation in costs? Is there anything that is recurrent?
This is my first question, and the second question is a little bit more strategic. I would also like to take the opportunity to welcome Elson in the new position and ask about his term of office that has been aligned with the strategy of the company. If the idea is to continue the proceeds and if you're going to focus more on SG&A, or do you have any plans to accelerate the company's growth? Thank you.
Samuel. Good morning. I'm going to start addressing the question related to the loss ratio, and then I'll pass the floor to Elson. Last year in 2023, we had 39.6% of loss ratio. So it's a bit more efficient since we are in the level of 40%. This is something we have been observing since 2020. It's important to observe that this most recent cycle of 2029, since 2019, it has reflected a loss ratio which is more controlled, which is more efficient, and lower than the historic level of 45% that we were used to. Let us understand why this level has changed and talk about the dynamics we are going to use to address the third quarter.
The company has been changing its profile of clients, bringing to the dental industry profiles of new clients, customers who are getting to the market for the first time, the differentiators of distribution of clients that bring a higher risk, higher risk as we select them, also risk in terms of distribution, risk in relation to cancellation of contracts. So Odontoprev's modeling is very conservative. We try to obtain higher returns for market segments in which the risk is higher than the classic corporate risk.
As you well observed, today we have for the first time a reality of deflation. It's a very specific word when we mention deflation. In fact, this is something that happened in the past few years when we also make this measurement. The operations area of the company has been the protagonist in the management of the network of all the country, and on a daily basis, we make improvements when we deliver solutions, as we adapt to each profile. We have made this adaptation to this segment of SME and individual plans. I think the main word for us to discuss so that we can be on the same page is technology. Yes, the company has a technology platform widely known, with more than 20,000 procedures which are audited on a daily basis from the headquarters of the company.
The control standards for quality and mitigation of possible fraud events are being proved every day. So we really believe that all those factors put together, network segmentation, management mechanisms for quality, mitigation of frauds, they are all being proved. They are being maximized on a continuous basis. And it's important to note, Samuel, that since 2020, the company has been bringing aboard 20 million clients with the network across the country. The company is bringing more customers for providers, which has a very stable basis. In essence, we have a cost of service that has been very stable since 2020. And this is a very important message because the loss ratio of the third quarter is not an indication of a change of level.
But on the other hand, the company is confident that it has had a level of loss ratio which is unique in the industry, which is a result of a lot of work, a lot of competitive edge. Once again, focused on quality and on the management of the services we delivered. We are really interested in maintaining this diversification strategy for the years to come, bringing ever more new clients to the industry of dental plans. Above all, counting on a clear and exclusive differential of the company, which is the bancassurance and the strength of the distribution channels that lead us to smaller clients and also to individual plans. These were the comments I would like to make, Samuel, in order for us to understand the dental loss ratio that you saw in 2024, which in fact is not so different from the previous year.
Now I turn the floor to Elson. Good morning, Samuel. Good morning, everyone. From the strategic viewpoint, the growth strategy does not start now just because I took over the position of CEO and I was already the commercial director and I was also involved in the top line of the company. There are two very important slides on the presentation that show that in the past 10 years, the non-corporate segment moved from 20-something to 40%, and the control in BRL is higher than the contribution margin of the industry sector. So we have a growth strategy that's not starting now. We have intensified our strategy since 2020, and we are going to grow, but we are to grow in the non-corporate segment, and we are focused on the SME.
Pacheco mentioned some of the points of the strategy because this is related to having a bank channel in order to make the distribution. When we look at the three segments where we operate, the corporate, the SME, and the individual plans, the corporate segment is interesting because companies are a natural buyer, but it's a market which has a lot of penetration and the competition is harsher. Individuals have a market to be developed yet, but it's not a natural buyer. It's a market which has a lot of churn.
The combination of both of them is the SME, where you have a natural buyer, the company that understands the idea of providing benefits to the employee, but it's a market which is under-penetrated. So we have a blue ocean in order to explore, and we have a possibility, which is the use of a banking channel in order to explore the market. So our strategy is to accelerate growth with the non-corporate segment as a protagonist and focusing also on the SME. Thank you, Elson. Pacheco, good morning.
[Foreign language]
Thank you. Our next question comes from Renan Prata with Citi. Renan, you may proceed, sir.
[Foreign language]
Good morning, everyone. Thank you very much for taking my question. It's a quick question. It's even a follow-up on Samuel's question in relation to the loss ratio. It was not very clear when Pacheco answered when he said that the loss ratio of the third quarter does not reflect any change in the level. The cost of life per member reflects what we saw in the third quarter, and this is what we're going to see in the future. And of course, this is going to impact the loss ratio. So this is my first question. And the second is I would like to understand the technical part of the average ticket. I saw that there was an increase, but it's probably an impact from Odonto System lives. So could you also give some light on this? Okay, thank you very much.
Renan? Okay, here we go. I'm going to start from the end in relation to the average ticket. You notice that it increased not only in the corporate segment, but also we had the recovery in the SME in the third quarter, right? So the SME segment had been affected, and the banking channel was very successful to bring aboard new employees with a larger number of lives. And there's a lower ticket for companies with more employees. And this is what we saw in the third quarter of 2024. And we see that this is a cycle that has been stabilizing. So we have an expectation to have ever higher average tickets in the corporate level.
And more specifically in the SME, considering that we are going to have a stabilization in the profile of SME employees. In relation to the loss ratio and the cost per life, now it's not a trend that the cost per life, regardless of the segment, should go down along the time. That's not the case. Of course, there is going to be some level of accommodation.
This is something that we're going to see a gradual change along the next period. This is our expectation. The clear message is that we do not follow the IPCA. So we have to have total control of the evolution of the cost of the company, the internal inflation of the company, the behavior, and how we use nine million beneficiaries. So this is the main competitive edge. So we have to understand the different behavior of different profiles in Brazil according to the distribution channel. And we are going to transform this into value generator. So do not connect the average ticket with the IPCA because there's no correlation among those two items. The company studies the cost evolution so that at the bottom line, we are going to see margins which are much higher than those of our competitors.
So the cost had this lower trend on a temporary basis, not only on this quarter, but also in the previous quarter. We are going to level this up, and we are going to maintain tickets in different segments of the market, bringing a dental loss ratio which can be sustainable for many years to come. This is what we have been doing for many years, and this is what we would like to draw your attention to: the new level of loss ratio of 40%. And this is what we have been doing in the most recent period. Okay, Renan? Very clear, Pacheco. Thank you very much. Have a good day. Our next question comes from Luca Marchesini with Itaú BBA. You may proceed, Luca.
[Foreign language]
Good morning. Thank you very much for taking my question in relation to profitability. We saw a good result in the EBITDA margin, but it was affected due to PDD and also Selic. What was the reason for the increase in the expense line? And is this a level we should expect for the next quarters? Luca, excellent point you raised. In fact, it was an atypical quarter, if I may say. We have been following some quarters, and the company expects the SG&A to be diluted.
And this is not what happened in this quarter. So this was an atypical quarter because the level was above the standard of 2.3%. And as to SG&A, especially in the selling, it is above our historic levels. So this is not what we imagined to have in the future. So in the third quarter, the SG&A was not typical. We had a net debt which was not typical.
This is going to be equated in the short term. The company continues to be very optimistic with the dilution of SG&A for the future. We also intend to maintain the level of bad debt, which is much more efficient now than we had in 2020 by 4-5%. So these are important gains that we have made. But this was not what happened in this quarter. We continue moving forward in order to bring this gain in scalability. This is likely to become more evident in 2025 and also in 2026. Okay, Luca? Okay, that was very clear, Pacheco. Thank you very much. Our next question comes from Arthur Alves with Morgan Stanley. You may proceed, sir. Good morning, Elson Pacheco. I have two questions on my side. The first question is in relation to the individual position.
We saw that the average was a bit flat, but there was a drop in the portfolio. What's your idea? What to expect in this line? Is it not being so prioritizing in relation to SME, or do you have any plans to resume this? I would like to know also about Mexico. What do you see in terms of the drop year on year? We saw that there was a sequential drop. I would like to understand what's happening in Mexico. Okay, Arthur, good morning. I'll speak on the point of view of strategy in the individual segment, and then Pacheco will talk about Mexico. The individual segment is a less developed segment considering the three segments that we operate in Odonto.
When we consider the initial slide of the presentation showing the evolution of the market, when we shows that since 2014, health remained flat from 50 million lives, and we moved up to 34 million. And most of them are corporate, small companies, and not individuals. So this is a market where we have the individual segment has a higher risk of fraud. And there's also the cultural aspect because the buyer is not an obvious and natural purchaser of the plan. So there's a point to consider. This market now in Brazil stands at 6.7 million lives. And this 6.7 million lives, and out of those 1 million, are people who are with us. It's an area that develops much more slowly. And those who work with insurance, they use brokers in order to sell. The sale for us does not use brokers, but rather distribution channels.
It's a slower process, and the life has more risk. So our growth strategy is to be non-corporate, but our focus will be greater on SME. We already have a strategy on the way, and it's already being successful, which is to focus on SME. The traditional sale is for very small companies, and we like to sell, and we learn to sell to SME with more than 30, 50, or 100 lives. It's a market which is under-penetrated, and we have the bank channel and capability to reach those companies. And this is the reason why this line of contribution margins and lives line has grown so much. We are not going to deprioritize the individual segment, but the portfolio's growth is lower because the average ticket is higher.
But when we look into the future of the company and when we talk about our vision to grow, we understand that the protagonist is going to be the SME. Arthur, just to add what Elson said in relation to now in relation to Mexico, we have an operation which has been there for a while. The Mexican market is still in the beginning. So that reminds me of the Brazilian market some years ago. And we have learned a lot from the lessons in Mexico. And we had some important contracts, especially in the corporate segment in 2024. The central point is the following: the recognition in the revenue in Mexico is not the same as what we see in Brazil.
When we close the agreement, when we execute the agreement, there is a very intense accounting, much more than what we would do here in a linear manner. So that leads to a volatility in the growth of the revenue. And this is something that we bring into Brazil. There's nothing new. We are very optimistic in relation to the Mexican results, of course. They are still in the beginning. But this is a fact. The recognition of revenues happens when the agreement is executed. And this is not what we saw in the third quarter. And that's why we see the difference in speed of growth that we saw in the previous quarter. And this is what you observed in the third quarter. Okay, Arthur? Okay, thank you very much. Have a good day. Our next question comes from Andressa with UBS. You may proceed, sir.
[Foreign language]
Good morning, Elson. Pacheco, Stella, thank you very much for the possibility of asking questions. I have two questions on my side. First is the one on the dynamics of the beneficiary base. We had the exit of one client. Was it something specific, or is there anything done to reallocate this? And the second question is to address the question to Elson and welcome him. The question is, what are the events that have been keeping you busy in the company? Thank you, Andressa. Good morning. Thank you very much for the welcome. This exit is of a client. It's an isolated situation. It's a client headquartered in the south of Brazil. We had many lives, but the average ticket was low. So it generated an impact in the number of lives, but not in the revenues. So it was acquired.
The company was acquired by another company, and the plan went together. So it's not a matter of bidding and competition process. It was a non-recurring event of a company that was purchased by another health operator that took all the lives to the dental plans that they had. So there's nothing recurrent in this event. What has been taking my time as a CEO now? There's a very important topic related to continuity. I've been with the company for more than seven years. And of course, I know the company and our colleagues who share the management of the company with me. We have been together for many years. And we have the topic of continuity, improving the operating efficiency. And there are three topics we focus, which are the growth of lives and revenue, optimization and gains in efficiency, and improvement of the journey of our stakeholders.
So everything we do here is related to those three aspects. So what we've been doing now is to conduct a strategic review so that we can explore what we already do well. So we already have a successful strategy underway, which is focused on the non-corporate segment, and with the SME as a protagonist, using Bradesco as the banking channel. So we have a successful strategy already implemented, and we have different projects distributed in growth, efficiency, and improvement of stakeholders' journeys, beneficiaries, human resources departments, brokers, and dentists.
Very clear. Thank you very much. Our next question comes from Stella Estrano, JP Morgan. Stella, you may proceed. Hello everyone. Good morning. Thank you very much for taking my question. I would like to delve into the dynamics of the competition of the dental market, really, in Brazil. Is it a perception of the company?
What are you feeling in terms of other competitors, especially those who have more aggressive health operations? Is there the competition according to the clinics and accreditation? Good morning, Stella. Let me talk about competition. We understand that competition is different considering the segment. And within each segment, especially in the corporate, it's different according to the region. So it's difficult to talk about competition as a whole. You have to break down into segments. In the corporate segment, it's a very competitive segment. The competition dynamics change according to the region. And a player that may be aggressive in the south of Brazil, in the north of Brazil, will have a different player. So we do not have competitors which compete at the national level with us. Our competitors are regional forces.
Since we are spread across Brazil, we have different competitors depending on how strong they are in each region. The health players have been very aggressive, yes. This is a game we are used to playing. We have a high level of retention capacity. Our churn in the corporate level is very low, very low. Why is that? Because capacity to provide good services. This is related to what Pacheco mentioned. We have the technology and the service provided. We have a high level of loyalty. We lose some clients, but the retention level is very high. This high retention level and with our competition capacity, it allows us a very good advantage. We have a lot of volume. We have a lot of scale. We dilute a lot of costs, a lot of expenses.
And this allows us to have a good pricing whenever necessary. So we can combine competitiveness in pricing new agreements, and we have a high level of retention. And we can face competition and grow, as you have seen. Every year, we grow at the corporate level. So it's a competition that changes per region because there are competitors which are stronger depending on the region. They are aggressive. But we can retain lives, and we can also be aggressive because of the scale that we have. When we price new products, we have high scale. We do a monitoring study, and we study per client how many agreements we won, how many lives we won, how many lives we lost. And last year, we did these statistics, and we gained more than we lose. So this is the dynamic of the corporate segment.
When we talk about SME, for example, or for non-corporate segments in general, it's a bit different. Because if you try to sell in the market with brokers, this dynamic is also there. Everybody competing for the same client on the same channel, and then you have price at play, but when we talk about the non-corporate segment, we are talking about the bank channel, so distribution and capillarity using the bank channels, so this allows us to have a growing portfolio with a healthy average ticket and healthy profitability. When you move from corporate to non-corporate, you have different channels. Because now, and for the SME, the same happens. Yes, corporate segment is very competitive, as always. Health, as a health plan, used as a strong element in the negotiation, and we continue retaining more than we lose.
And we can play this game because we have the strategy of using channels. Thank you. That was very clear. Thank you very much. Our next question comes from Gustavo Tiso with Bank of America. Gustavo, you may proceed. Good morning, Elson. Pacheco, thank you very much for the availability. I have two questions on my side. Still talking about SG&A, commercial expenses. I see there was an increase to 11% above what we saw last year. You said that this is a non-cash event. Are we talking about commissions being deferred a long time, maybe related to the payment of brokers to grow in the period? Or is it something non-recurrent, specific? Could you provide more information about this and still talk SG&A? You said that there's going to be improvement related to technology and avoidance of frauds.
But what can we expect down the road in the next years, please? Gustavo, if I understood your question, well, the first question is related to sales expenses. In fact, in the third quarter, we have had a higher level in this third quarter, yes, and that shows the incentive, especially for small and medium companies, especially in the bank channel, which is a new market. We are opening the doors to this market. Those clients are not familiarized usually with the dental benefit, so Odontoprev has pioneering in opening the doors to this market using the bank channels, and there are some commercial channels that are reflecting these sales expenses. We do not see dilution in selling. As you said, we see opportunities for SG&A, some opportunities associated with technology. We have already mentioned this in previous quarters.
We are implementing a large-size system at the company, a project that will last three years. It's about to end, by the way, and it brings new tools, cutting-edge tools that are going to provide gains, be it in the personal line or productivity gains, so this is something that we expect to happen in the future. We believe that in 2025, we are likely to bring an SG&A ratio, which is more efficient than what we see now, so these are a result of the campaigns that we have made. One is associated with the bank insurance, and this is something cyclic. We are really interested in the market of SMEs aligned with the strategy of the controlling company, and as to CNC SG&A, we see improvements related to gains of productivity resulting from technology.
And this is going to be reflected in the personnel line, which is a very important line in terms of administrative expenses. Thank you, Pacheco. That was very clear. And congratulations on the results. Thank you. Our next question comes from Gustavo Mielli with Goldman Sachs. Gustavo, you may proceed. Thank you, Stella. Good morning, Elson, Pacheco. Thank you very much for the presentation. I would like to ask the questions on my side, both related to SME. The first one is related to what Pacheco mentioned in the beginning of the presentation. The 80% share that Bradesco holds. I would like to understand what is the target of the company in relation to this ratio. So looking into the future, what is this penetration likely to be? And what would be the economics associated with SME?
Do you see that there's going to be a selling dilution also associated with the previous question? Or would you expect a higher percentage of Bradesco in SME, and maybe a selling area will be increased in the longer term? The second question is related to the cost per beneficiary, and I would like to understand the dynamic differences within the categories. In the consolidated results, we see that there was a very important reduction year on year, but in the SME, the reduction year on year is much more significant, about 20%, 19.5% to be exact, in this comparison. I would like to understand if in the SME there is any specific event that could explain this gap, the explanation is related to the mixes in the agreements, or if there is a base-related effect or another effect that we are not attentive to? Thank you very much.
I would like to wish good luck to Elson in his new position. Gustavo, I'm going to start making some comments on the SME economics, especially in the bank channels. As you said correctly, it already accounts for 80% of the profile of customers in the SME. SME is maybe a larger market than the corporate segment. Formal jobs in Brazil exceed the number of employees in large companies. Our company has pioneering in this market. We cannot open this market alone. We are working together with the controlling company, opening and beginning executing new agreements across Brazil. As for selling, there's nothing new. As for SME, the acquisition cost does not change. The banking channel offers the same percentage as we see with the brokers. That would complement the remaining 20% of the base in the SME portfolio.
There's no dilution in the acquisition cost in the SME. Another aspect that you raised is related to behavior, and what I can say is the following. The new SME clients via banking channel in 2024 have a similar behavior as the ones before. The answer is probably no. In the past, there was an approximation. There was an approximation of the health channel that automatically would purchase the dental plan, and what we saw in 2024 is that there are many new agreements in the SME for dental specifically, and with different speed of growth in relation to the health plans. This client has a use profile which is slower. It's not purchasing health plan. What is offered to him is the dental plan, and he's reaching the market for the first time in the dental area.
And he uses the dental plan along the time, which is different from what we see in terms of behavior of the health plan. And this reflects in a utilization which is shared along the time. So this is something we have to understand. This is something that we do the pricing of. And we have to go back to the cost along the time. So the deflation effect does not have a downward trend, but it's not a trend that we will see quarter- on- quarter. So this is not our expectation. We expect to have a gradual adjustment, and we are always monitoring the average ticket of the company that reflects the variation of the cost. Once again, this has nothing to do with the inflation rate or IPCA. We have to disconnect those associations. Odontoprev does not make adjustments according to deflation.
Most of the agreements are adjusted according to the frequency of use, according to the risk profile of each portfolio. These are the most important factors for us. Okay, Gustavo, that's very clear. Thank you very much. You have a good day, everyone. Our next question comes from Caio Moscardini with Santander. Caio, you may proceed. Hello, thank you very much for taking my question. It's a question about the dynamics of the dental loss ratio down the road. You said that the cost per life is likely to increase, and therefore the loss ratio will also increase. This is a trend. I would like to understand if you have a strategy in addition to accommodating the cost, or I mean, transfer this efficiency that you have conquered along the years can be migrated to price.
And how are we going to have this accommodation for beneficiary and even at a higher level? I think we have to divide the answer into two ideas, two visions. The corporate on the one side and that of the other plans on the other hand. So higher cost does not mean that the loss ratio is going to be higher. So that depends on the evolution of the ticket. We understand that the pricing power in the corporate segment is very low. So the one who's going to win the game is the one that has the best margin and who has the cutting-edge technology in order to understand the components of the services provided.
We are very well positioned in order to maintain high profitability and to maintain a loss ratio which is predictable and controlled in the corporate segment, where the average ticket will reflect the behavior of the cost once again. If the cost is under control, the tickets are stable. This is the idea for the pricing by the company in the corporate segment. When we look at the non-corporate segment, the SME and the individual plans, we see that the strategy of the company is to have higher returns. Yes, as Elson has already mentioned, those two markets that we refer to as non-corporate segments, namely SME and individuals, with higher risks. So we have higher margins, and this is what the market should expect. The margins are higher, and they will continue to be when we address SME and also individual plans.
The cost in BRL and services should go back to going up, and our expectation is to have efficient tickets that would allow us to accelerate our top line in comparison to the competition. This is the pricing strategy of the company, and it's our understanding that competitive costs do not make declining costs quarter on quarter. This is what we would like to share with you. Okay, Caio? Okay. At the end of the day, the ticket has moved up in the past quarters, and the cost has been dropping. So I would like to know if this is a continuing trend. If the average ticket continues to rise at the pace it has, of course, the cost will not be able to be aligned with that, and then the dental loss ratio will be much lower than the 40% that we used to observe.
The idea is to have a cost structure that would reflect the commercial reality and also reflect the operations of the company so that we can bring a consolidated loss ratio below 40%. In the past few years, we have been observing a consolidated loss ratio a little bit below 40%. This is what we saw last year. It is very likely to happen this year again and the years in the future. As no other company, we have a good portfolio management, which is very unique. Odontoprev differentiates because it paved the way of the market, and little by little, we are building this portfolio in a very conservative manner. So the cost is not declining every quarter, and the average ticket will be the possible ticket in order to maintain us able to get new agreements. Okay, thank you.
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We close the Q&A session. We would like to thank everybody's participation, and I would like to turn the call back to Pacheco for his final remarks. I would like to thank everybody for everybody's participation. We have a very optimistic message in relation to the contract pipeline and the strategic vision, as mentioned, for the segmentation for the next quarters. This was the last event of 2024. We are very optimistic in relation to what lay ahead of us. Have a good day, everyone.