Nós somos a TIM. Imaginamos as possibilidades para fazer a diferença na vida das pessoas. Temos a energia pra crescer, pra inovar, pra transformar o 5G em realidade. Energia pra realizar o trabalho impactante com propósito, criando novas oportunidades e possibilidades para os nossos clientes. Somos a maior rede do país e com o 5G vamos impactar ainda mais pessoas em todo o Brasil. Somos mais que a TIM, somos a próxima geração. A next generation já começou. O nosso compromisso é estar sempre à frente, com coragem, com ousadia, prevendo o futuro e fazendo a diferença para toda a sociedade. Está na nossa atitude, na nossa visão de mercado, no nosso dia a dia. Nós seguimos evoluindo juntos, construindo uma cultura cada vez mais inclusiva e plural. Democratizamos a conectividade e a inclusão social, transformando a tecnologia em um mundo de possibilidades.
Somos protagonistas das mudanças que transformam o mundo. O que fazemos todos os dias tem valor e importância para toda a sociedade. É assim que contribuímos para a mudança social e evoluímos para ser a operadora mais desejada do Brasil. Nós somos a TIM. Somos a soma de múltiplos talentos e das histórias diferentes de pessoas que se desafiam e aprendem todos os dias, que imaginam junto com você as possibilidades de fazer mais e melhor, com respeito às pessoas, com coragem de inovar e transformar a tecnologia em liberdade. We are next generation. This is our TIM. Boa tarde.
Good afternoon.
Sejam muito bem-vindos ao TIM Talks Experience 2022. Queria também dividir com vocês que estar aqui no palco, aqui no meu trem especial pra mim, porque esse foi o lugar onde eu comecei a minha carreira. Voltar pra casa que um dia já foi minha casa, estagiar aqui na TIM Brasil com 18 aninhos. 20 anos, são 172 dias. São várias, eu recebi algumas mensagens de pessoas que estão assistindo também. Então é uma emoção muito boa. É muito bom. Mas vamos em frente. Esse é o nosso evento de abertura da programação da TIM Talks 2022. Tem ações que vão até o final de novembro, mas eu não vou estourar agora, porque logo mais serão apresentados mais detalhes. Então, vamos começar? E que lugar maravilhoso, né, gente? O Museu de Arte Moderna do Rio.
As visões postais mais conhecidas da cidade do Rio, além de ser uma das instituições culturais do Brasil mais importantes do Brasil também. Evento especial. Estamos conectados com mais de 10,000 pessoas aqui e toda a sociedade que pode assistir esse evento pelo nosso site ou pelo YouTube TIM Brasil. Gente que está reunida presente na nossa sede aqui no centro da gente também. Que está acompanhando tanta gente aqui, né? 300 pessoas ouvindo a gente ao vivo. A gente continua com a nossa tradição muito forte também de eventos presenciais. Que nos anos anteriores do TIM Talks, mostramos que o nosso ciclo de desenvolvimento não para e que conectamos o que importa. Imaginamos possibilidades, imaginamos o futuro. Hoje a gente vai falar de um futuro que já é presente. A gente vai falar de conexões transformadoras, isso mesmo. Esse é o nosso TIM Talks 2022.
A gente vai falar de propósito, de conexões que geram parcerias, iniciativas que transformam a vida das pessoas, que transformam os negócios, que geram impacto positivo pra sociedade. Por isso, a gente trouxe um time muito especial de convidados pra contar pra vocês e que vão compartilhar suas iniciativas e nos ajudar a dialogar sobre o papel das empresas em relação aos valores do impacto social. Vamos descobrir quem vem por aí? A gente vai ter o presidente da TIM Brasil, Alberto Griselli, Maria Antonietta Russo, que é dirigente de pessoas, estruturas e organização da TIM. Teremos um palestrante inspirador, o presidente Washington Commanders National Football League, Jason Wright. Um painel com Alberto Griselli. Eu sou a Edu Lyra, CEO de Gerando Falcões. Rachel Maia, que é conselheira de empresas de diferentes áreas, fundadora do Instituto Capacita, além membro do Conselho Consultivo do UNICEF Brasil.
Cris dos Prazeres, ativista social e coordenadora executiva da Vai na Web, um negócio de tecnologia. Pra fechar, um super show que vai deixar vocês de pé. Vocês que tão online nos assistindo, fiquem conectados, conectadas com a gente. Stay tuned. Are you all prepared? Yes. Let's go together, 'cause connections transform. To start this beautiful talk today, I'm gonna invite on stage the president of TIM Brasil, Alberto Griselli.
Hola, gente.
Hello, everyone. Good afternoon, everyone. It is a pleasure to be here. As a master of ceremonies and employee of ours. Once TIM, always TIM. That's wonderful to have you here. Today, we are with such an important topic to your company, which is about connectivity, is about having a proposition, a, an intention. We're in a beautiful venue, a center of culture, education, arts, which has everything to do with today's talk, and it has everything to do with our brand. After all, this is a democratic means, it is a diverse means, an inclusive means, just as music. It's part of our brand. When we talk about technology, we talk about technology and everything that is around technology towards development to the society with a positive impact in people's lives.
When I officially started at TIM as a CEO in 2019, I was the Chief Revenue Officer, actually. One of my first tasks was, let's try and recrystallize the values of this company and the intention of the company. This was one of the first initiatives that I had. After this initiative was successful, what happened is that there was a new brand signature. TIM imagined the possibilities, and together the choice of IZA the singer, as the ambassador of TIM Brasil. That came together with the values of our brand. The intention, our intention, the intention of our company, meaning the soul of what we do, is what Maria Tereza is here, Jason, everyone is here, you will remember, which is to evolve together with courage, to transform technology into freedom. Technology is the core into freedom. Technology into freedom.
These are connections that transform in the end of the day. This technology into freedom is what we do every day in many of the activities of our company. This is what we have. We take connectivity to all municipalities of Brazil. We take our service there. We've seen in many occasions the effect of the coverage of our service in people's lives that we didn't have before. Every day too, people have, but some people don't have it yet. When they do get the emotion, the social inclusion, digital inclusion, as Paulo Humberto showed in a few previous meetings, are really touching for the effect that they have. Now, a few days, we are using 5G as a major player being launched, many people involved. We are covering democratically. Every city was going to be having 5G.
A few capitals have 100% coverage in all neighborhoods. 5G, there was a neighborhood that was the poorest of São Paulo. What's the name? Mario, Engenheiro Matinghe I think it's the name. Now, we do have right off the bat, 5G coverage at the poorest neighborhood in São Paulo. Technology at the service of freedom and empowering of people. Availability of service is what we have, number one. Second of all, is the availability of having digital services that we put on top of this coverage. What do we have? Entertainment, Netflix, up until Prime Video for free to all clients that are prepaid. We also had a nice initiative with much pioneering, endeavor, which was to gather connectivity with credit during the pandemic. It was a commercial success. Nowadays, we have 5% of a digital bank.
We have intention, we have business, we have results and outcomes. I'm gonna go back to it. Most recently, we launched connectivity with education, meaning employability. In many ways, we have a partnership with Anhanguera that I'm going to be talking about that. We have positive women, Mulheres Positivas. Availability of the service, as I said, value added to our clients. It's not just communication. It's time. Also sponsorship. In the agenda, we believe. We have value in sectors which are key to us. Music, for instance. Soon, we're going to have Rock in Rio. Rock in Rio is the cherry on top because one of the largest musical events in the world with 5G. Well, anyways, it's to an audience that can pay that ticket.
The end of last week, we had two days fully free at Praça Mauá with a full program. We go from a most exclusive event all the way to the democratization of music in several areas in Brazil, including Rio de Janeiro. We also have several other social initiatives that are the Instituto TIM. The intention is to disclose science and technology for youth, and lately, the launching of Favela 5G, the 5G slum. We're going to be talking a little more about that later on. When we look at our intention, technology, to transform technology into freedom and empowering people, we do a lot already. Today, we are inviting in the talks for later on the key people that do that and that do of it their own life mission. Meaning people whose mission in life is to have a positive impact in society.
Those are people that are going to be discussing with us, debating their experiences, and are going to add to our view in relation to our commitment. We will start a new journey, a new pathway to be defined, to give more strength to this intention inside TIM. I spoke a lot about 5G. Everyone's talking a lot about 5G. 5G is a fad. Everyone talks about it. 5G, the five fingers of our hand, each one has one G. I spoke about this in two occasions. This is the third time I talk about it, because in the end of the day, those are the guidance, the strategic guidance towards the next generation TIM, where the commitment with society is one of the most important elements. It is the soul, the intention of our business.
I wanna reread with you the five fingers in this context. Please put the five fingers up. The first finger is a thumb. G, 5G, scientific meaning is TIM Brasil. We are one of the major private companies in the country. We have 8 million clients. We have over 5,000 employees. We have over 250 spots of presence. We have the largest mobile coverage in the country. Anything that we can decide to do, we'll have a gigantic impact. Anything that we want to focus with a positive impact in the society will count on this strength of TIM Brasil. The second finger, that is, which is the pointer, the pointing finger, is ambition, which is our intention, is to leave a legacy to the Brazilian society. We spoke that the order, the word of the day is protagonism, the second G.
Meaning we speak in many occasions that we want to be leaders, and this is the way forward. We are inviting leaders, inspiring people to complement our mission to increase the size of our inspiration. This is to the intention. The third topic is the third G, the middle finger, is to generate value. When we talk about value added, we talk about the generation of value to our clients and to the financial markets. This is to generate value to the society, being the tripod, clients, financial markets and society. What is the secret to not getting lost in the trade-off, doing one thing good and other things bad? I believe a lot is to design strategies that have as an objective to reach the tripod.
Meaning a business strategy that can address the client, the financial market, which is the outcome of the company, and also the society. I'm gonna give an example looking at Maria Antonietta. What is it we do? One of our values is respect. Respect is translated into what? Respect for clients, respect for ourselves, to our colleagues, to the society in general. Respect is translated into every field of inclusion and diversity. Inclusion and diversity plans that we have today, as I see, are fully integrated in the company. We have internal policies, commercial communication. We have the support for our sponsorship, the choice of our influencers, the choice of our emcee today. It's part of the company. It is a difference that we make, which is fully inside our company.
We are able to set up a strategy with social impact by reaching a factor, an X factor with a positive impact to the society. This would be the the middle finger. The fourth finger, the fourth element and finger, which would be the secret of it all, would be what we call one-to-one, end-to-end management. The ring finger is to put this impact on the ground. In other words, hands-on, making it happen end to end, putting this as the objective of the business with everyone around supporting this objective. Last but not least, the pinky finger would be the criteria, would be the secret. Your attention, our attraction is to make something as being a possibility turned into a reality, meaning everything we do every day by challenging our beliefs into pushing forward.
This internal view, but then we have all stakeholders involved, which are going round and round, which come with us to be able to power up our actions. In the end of the day, we have our clients that can be catalysts of our situation. If we think today, we spoke internally, like best supply, best service, best network, the client chooses us for that. The client also chooses us because they see in our brand a true commitment with a legacy to the Brazilian society. This element, this is the difference that we make in our brand, which is why the client chooses us. It is involved, engaged with the process together with us. Five fingers, five, axis of our strategy. Each one of them is different, but all of them are needed to get to the next generation view.
We have a leverage in our hand, which is the 5G, which creates possibilities that we can imagine and implement. As always, being this is just the beginning, and then we can use the debate today and later on in the whole program, which we're going to prepare for the next weeks. Thank you all.
5G of a big challenge, right? Thank you, Alberto. You'll come back in the next panel with our guests. See you. Now I'd like to invite to talk about this wonderful experience called TIM Talks 2022, our Vice President of People and Culture and Organization of TIM Brasil. Please come here, Maria Antonietta Russo.
Hola, good afternoon. Good afternoon, everybody. To everybody. How nice to see these people here, our colleagues, our guests. A big virtual greeting to everybody who's following us in Brazil or abroad. I'd like to start talking with a personal note. Stéphanie said that she was coming back after 20 years. She began her career in TIM Brasil. I'm very touched also. It's my fourth event since I got to Brazil. It's the third open to community. I'm very touched with always the same way because it's always the same adrenaline.
Maria Antonietta, you came here last year. There were 10,000 people. Nothing can go wrong. Imagine if I speak that Portuguese word wrong. Imagine if the connection falls down, if everybody that we invited, nobody shows up.
You keep imagining all these disasters may happen. I have always the same emotion, that's why I'm so touched, especially for two reasons. First, I feel enormous responsibility of the success of this journey and the whole journey. Responsibility in offer something that can really add value to each one of you and to each one of this person, the people here. Also because so much responsibility for our work, because work is this organization, everybody. To organize this machine, we start working much before, involving a lot of people of all the directorates of TIM. I'd like to begin doing a big applause to all the colleagues that every year contribute to this wonderful TIM Talk.
I'll start with the sentence of the closing of last year meeting. You all know that the TIM Talks has a goal to create a moment of open reflection, open to everybody on what that impacts the economic, social, cultural life of the country. We talk about this. We cannot avoid talking about education. 2020, we spoke about future. We said something very important, which to think of the future is it has to do with our attitudes in the present, whether individual or collective. A company that does today will determine what we'll be doing in the future. Nowadays, many things that were meant for the future are present now. This also refers to our attitudes, our behavior. That's why last year we decided to choose one sentence, a symbolic phrase that will synthesize what means the future in education.
I chose the phrase of Malcolm X that says, "Education is our passport to the future." The future belongs to the people who today are getting ready to face it. But access to technology is not everything. When we talk about future, imagine that a digital future, a technological future, no doubt, the first thing, first thought is, I must offer through technology, I must offer democratization of knowledge. This is powerful thing. Imagine technology that allows something extremely powerful, which is education. To place infrastructure, to enable technology does not mean directly make a correlation between the evolution in the country, in a society of a single person. To stimulate this challenge, I brought some data I'd like to share with you from our VP of Strategy. The data says that Brazil is one of the most connected countries in the world.
We all well know this. It has a huge percentage to show you. 81% of Brazilian people use Internet, and Brazil is the third place in the world in time of using Internet per day, and the second place in the world ranking of time spent in the Internet. Our level of digitalization is very high, and Brazil has a very high level of digitalization. The average Brazilian has a high level of digitalization. The daily use in banks and health is very high. We can say that Brazil is a digitalized country. However, when we want to see the level of digital literacy, Brazil is only in 36th place in the global ranking of digital inclusion. This is a percentage that does not match the previous one.
When we talk about technology and education, we need to walk with these two indices, because like we're going to give a powerful car, you choose the car you like. I choose Ferrari or say let's deliver this car, that Ferrari to a child, a beautiful child. The Ferrari has gas, okay, but if you don't teach the child or whoever to drive the Ferrari or to use their potential of the powerful machine, you're still not working for the digital inclusion. You're working to enable something important, which is the availability of infrastructure, which is very important. It's a possibility to reach any neighborhood, any place in the world with your infrastructure allows one important thing.
Allows each one of us, whatever race, whatever social level, whatever economic level, has the power of be part of the world through what? Through the knowledge. The true challenge is how to follow this evolution. This evolution means that imposes a punishment of us, in this case, to the companies, in this case, we're talking about the role of a company like ours. How can we offer besides of infrastructure, also a follow-up of a cultural evolution, a solid one. This means that the question and the thought of TIM Talks this year to use technology to maximize knowledge of the people. This comprehends also when we talk about digital technology, we talk about technical knowledge, we think about a capacities, capacitation.
When we face a change of this kind, we need to know which are the limits and of the individual and collective potentials. Why education is a powerful weapon? Because like any weapon, you must know what are the triggers and the limits and the potential to know whether, if we ask, for instance, which are our behavior in the social networks, and ask whether when we imagine an enlarged infrastructure in places with low human development, are we asking if the people are really being included on how to use technology and how maximize technology and how to learn in a social network? For this reason, the climate, the theme of Think Tank 2022, will have as focus of every panel how to potentialize in every aspect technology and cultural evolution.
This year, we'll have, like in previous years, a very rich panel, and we decided to keep that multidisciplinary mode because we believe that putting together different points of view, academic, business, professional, this is in itself an added value. However, in order to offer the possibility to everybody, to all panels, we decided to distribute every talk instead of one month in three months. Starting from next week, every panel, every month we'll have two talks, and we'll see which are the panels, this year's panels. The TIM Talks Experience 2022 in September 15th with our Vice President Renato Ciuchini, Business and Innovation, which has external guests. He will lead there a panel about the impact and opportunity in our system of startup and innovation, facing the challenges we have in the investment market. The focus will be between innovation and startups.
Next, with our CTO, Leonardo Capdeville, that will lead a very interesting panel, virtual versus real, and how technology will impact the business models. October will be opened by a panel that I will lead. We invited some people from the economic world, academic world, and of the business world to talk about the evolution of the work model from a different point of view, based on the people, look what are the sociocultural triggers that can limit evolution of the way of work or to drive it further. In October, we shall have another panel led by a couple of people, our Vice President and Director of the Institutional and Press Relations, Mario Girasole, and our Vice President of Business, Bruno Gentil.
A very interesting panel because we put together the concept of energy from several points of view, and the panel with external guests will touch issues like environment and economy, focus on the energy in a very bright, wide aspect from the point of view of sustainable sources of energy, then going through circular economy and human aspects involved in this context. In November, we'll have the panel of Fabrizio Bozzetto, which with his external guests will talk about the evolution of the business models and the impact on the customer, discussing the importance of clients in the journey and in the market reach. We'll close the journey of 2022, our CFO Camille Faria will talk about the definition of our digital strategies. Closing our journey 2022 with a focus on strategy and values.
The whole program, as usual, will be shared in our YouTube channel, and you'll be able to follow in tim.com.br. Those of you who know me know well that I like to close with a sentence that synthesizes the year's event. This phrase, I was in doubt what sentence to choose, so I chose those of a Brazilian pedagogue, Paulo Freire, and that synthesizes very well the aim of TIM Talks through 2022. Education does not transform the world. Education changes people, and people change the world. It becomes clear to me how TIM evolved from a telecom company to a company of technology, innovation, and focus on people. Everybody is invited to see these panels. I'll do a little break of 12 minutes that's a short stop. It's not yet the coffee break. We'll be back in 10 minutes, okay. Thank you.
Talking about intention, about generating and promoting actions that impact people in the society, we have a special guest who's going to be bringing a bit of his trajectory and how their projects have generated impact. Our guest is from the U.S. I will now start speaking English so I can talk to him. Relax, because those of you who need translation, we have simultaneous translation into Portuguese. Those of you who are virtually talking to us, translation will happen automatically like the Oscars. Let's go. Those of you who are here, just click on channel one. You will be getting translation simultaneously. Everyone's ready. Let's roll. I'm gonna invite our guest.
He is a former partner at McKinsey & Company, Co-Founder of the Black Economic Alliance, a research entity that analyzes the racial wealth gap and a prominent voice in public discussion regarding racial equity in corporate America.
He is the President of the Washington Commanders in the NFL, the first Black team president in the history of the NFL, and currently is the youngest Team President in the league. Directly from the United States, welcome to the TIM Talks Experience stage, Jason Wright.
Thank you. Thank you very much. It really is my pleasure to be here. I'm excited to be here with you all, because I see what you're doing today as something that can change industry in the long run while building a great business for you as well. My name's Jason. I'm the President of the Washington Commanders, formerly the Washington Redskins. I've been the President here for two years, and, as noted, I was the first Black team president in the NFL's history. It was significant to me because I also played in the NFL for seven years as a running back, from 2004 to 2011 before I went to business school and then became a partner at McKinsey.
For me, being able to be in this role as a first and to advocate and create an organization that supports our players all around as people is something that's been important and groundbreaking. While all that is great, and I can talk about some of the wonderful things that we have done for our players, allowing them to get engaged civically, to help laws pass around aspects of civic reform in our area, I could talk about that all day, but I do have a business to run, just like you all have a business to run. While we should be good citizens of the corporate community, we should focus on social impact. We should all be focusing on racial equity because it's the right thing to do. We should also be focused on it because it's the prudent business thing to do.
When I took over this organization, it was in a bit of a crisis. We had very low organizational health and culture and years' worth of accusations of sexual harassment and other issues in the organization. We were also in a decline from a business standpoint. We had a declining season ticket member base, declining sponsorship revenue, and we needed to turn around the business. We also needed a new name. Our old name was considered a racial slur by many in the native and indigenous community in the United States. We also need to find a new home for ourselves. Our stadium is out of its life cycle in 2027, and so we need to build and construct a new stadium. No shortage of things for me to do here, but that's why I took it on.
Much like you all, I like taking on big and complex problems. In order to do this, I knew that I needed to build a diverse team. I needed to have people that had different backgrounds and different ideas, different professional experiences, people who grew up in different areas of the country and the world to be on my team so that we had great debate and great problem-solving within our organization because the problems we were facing were challenging and very real. I also needed demographic diversity. Our leadership team is now 40% women, 50% people of color, and that background diversity has made us smarter, it's made us look more like our fans and our customers, and it's allowed us to have a great business transformation.
You know, our organizational health in one year's time went from bottom quartile, very low performing, to above the median and in the top quartile for the media and entertainment industry. That is a great milestone for our team to have accomplished in a short amount of time. We did that by turning around the organization and putting new leaders in place, not being afraid to say goodbye to people that didn't share our values and to promote and reward people that did. It also allowed us to have a great business turnaround. We are leading the NFL in growth of our season ticket member base, in the sale of our premium suites.
Even as our organization faced a lot of tough headlines in the press, we grew our sponsorship base by about 30% year-over-year, and we're going to hit our highest revenue since 2005. It is a major milestone for an organization that was struggling, and it is not in spite of diversity that we were able to do that. It's because of diversity that we were able to do that. That's the way that I know diversity is going to stick within my organization and in the NFL. While we're gonna be able to continue to do good for people who typically don't get opportunities to be in roles like mine.
Because when something is connected to the business, when diversity, when what is right, when social impact also helps you make money, not only will it be lasting, it doesn't depend on me and my views, it doesn't depend on you and your views. It's benefiting the bottom line, so it will continue going forward. But also, it encourages others to do the same. When I was put into the role, I was the first Black team president in the NFL's 100-year history. In two years' time, there are now four of us. The Baltimore Ravens, the Las Vegas Raiders, and as of two weeks ago, the Denver Broncos. It's not just because it's now the cool thing to do to hire Black people.
It's because a team took a chance, chose to hire differently, and me and my team have shown that diversity is good for business and good for the bottom line. We will continue to see other teams make different decisions in the future because of our success. That's my encouragement to you. No matter what your role is in the organization, no matter who your clients and customers are, no matter where you're sitting, you have the opportunity to craft your team differently. You have the opportunity to be comprehensive in the hiring process, so you're seeing all sorts of talent. When you have people in the organization. You can be professionalized and inclusive and make sure that you are making sure everybody has a chance to succeed and that your problem-solving processes, your decision-making processes are those that allow everybody to participate.
Not just to make people feel good, because I don't actually care that much. It's about getting to the better conclusion. It's about getting to the better answer, and that's going to build your business. If you are running your team well and you're having success, other people are going to copy that. The next thing you know, you have the good work you're doing multiplied across your organization, multiplied across your customers and clients, and multiplied across the country in the business sector. I am excited for you all today. I know you have a great panel after this that's much better than me talking at you. I hope to come down there soon and spend time with you all, in the future because I do love a nice trip to Brazil. Do have a wonderful time.
Know that you have an ally here in the United States. We should be your favorite American football team, so I'm counting on that now, that the Commanders are your favorite team. Pull for us this year, and I will talk to you soon.
In fact, non-diverse organizations will fail to exist in the future, but in the near future. As a lesbian Founder, as a female Founder of Startups, I have seen many people coming to me after I came out, and I only did it after I sold my FinTech to a big bank in Brazil. Only then I could see the importance to have a safe environment in the company where you spend most of your life at, right? Thanks again, Jason. We should have a 30-minute break, and we will be back at this panel, Alberto and guests. Thank you.
We're back to our TIM Talks 2022. May I remind you, everybody, that we're broadcasting live from the Museum of Modern Art in Rio with this opening event, with a big theme to think about the role of companies in generating value and impact upon society. We got one of the most expected moments and panel with Alberto Griselli and his guests. Alberto Griselli, please come to the floor. Now one of the most influential CEOs in Brazil. She became an advisor to companies, consultant to universities, and author of the book My Way Until Chair Number One. She's advisor to different companies, and the course of education in Brazil is always on her radar.
She's a founder of the Instituto Capacita-me and member of the council of UNICEF Brasil, and also she's still doing mentoring with groups of women who support women. She writes on the Exame magazine and the O Globo newspaper. Our next guest, Rachel Maia, be welcome. With a brilliant journey involving publishing books, talks in schools, and being considered by the World Economic Forum one of the Brazilian young people who can change the world and part of Global Shapers and also in the list of Forbes' one of the 30 most influential people in Brazil. Let's welcome Edu Lyra, Founder of his NGO. Be most welcome, Edu. Social activist, acting since the 1990s as a consultant of social projects in the Brazilian slums and making dialogue between the public service, companies and civil society.
She's also a coordinator of Vai na Web, a business of technology and social impact for young people in slums that takes care of young people in 24 states of Brazil, and she has already graduated thousands of young people. Let us welcome Zoraide Gomes, better known as Cris dos Prazeres. You are welcome, Cris. So first of all, I'd like to know a little bit. I know some of the history of most of you, but so that everybody be on the same page, I would like each one of you to tell a bit of your story. Please go. You start. Good afternoon.
Good afternoon. Thank you for the invitation. Congratulations, TIM. Thank everybody present. I heard wonderful things here. I am Zoraide Gomes. My name is Cris dos Prazeres. I'm very happy to be a woman on impact and technology in this moment where we're fulfilling our normal role. It's nice that we are able to fulfill it.
Hi, everybody. I'm Rachel. I'm 52 years. I'm the mother of Maria and Antonio. Yes, I'm advisor, but lately I'm advisor to heal the life of this planet to do things a little wider. I'm very, very happy of having a previous call with Alberto to understand, yes, this is a space to be with much pleasure to have this talk. That's how we share.
Women with such company, it's an honor for me to be sitting next to them. Edu was a friend who, a longtime friend, sometimes ignores me, but it's not so bad. We're together in our journey. One supports the other. Now I hope to be closer to TIM. I hope to be a TIM client. I truly hope we must support those who are, who share with us the cause we believe on. Next to me is Edu. Being next to Edu means that TIM supports the goals I support, the collective, one for all. Edu, parece que você. Edu, looks like you can do away with the presentation. Go ahead, please.
Good afternoon. I'm so happy to be here with Cris. My congratulations and thank you, Rachel. She's a great friend that does everything I always ask her capacity. I had the happiness of having dinner with Alberto Griselli. Alberto Griselli was very hard with. Alberto Griselli, what's the size of your goal? He began to talk so much, blah, blah. I was touched. I managed to have a dinner to put together BRL 5 million. I said, "Okay, I'll double. I'm gonna double my goal." Last night we did a dinner in São Paulo. We broke all records. We managed to harness BRL 20 million. I'm connecting with TIM to get inspiration from you of a large company that dreams big to do something even bigger in the Brazilian slums. Thank you.
Very good. As Alberto said, the role of the large companies, large corporations, one of the biggest corporations in Brazil, our role is to drive any initiative of impact. You dedicate your lives to such initiatives. I like you. I like you. Edu, please start talking about your NGO Gerando Falcões, how Gerando Falcões is in your view today and for the future.
I founded Gerando Falcões 11 years ago. In a square in my house. I was born in a slum, in a shack. My father went into the crime world. He was arrested.
All the banks that he tried to rob were all present at my dinner. My father was arrested for bank robbery, and all the banks he tried to rob, they were sponsoring my life. That was an audited bank robbery. What changed my life is that I had a great mother who told me every day, "My son, it doesn't matter where you come from, what matters is where you're going to. Believe in your future." She pushed me forward, and the result is that I founded Gerando Falcões. It began in one slum, and nowadays, we're present in 6,000 slums around Brazil, covering over 42% of all the slums there is in Brazil. Gerando Falcões grew. In the pandemic alone, we fed more than 5 million people.
It's like if we had fed a whole city, Campinas during a year. We mobilized over BRL 100 million to do this act. Our vision is to defeat poverty. Our mission, why do we exist? To dedicate our lives is to transform the poverty of a slum in a museum piece before Elon Musk colonizes Mars.
Rachel Maia. It's a long career, and a successful one. Rachel Maia, I'd like you to tell a bit about your journey. How does your initiatives link with your aims at the moment? Nowadays?
Now that you are BRL 20 million better than myself. Your actions are wonderful. Well, I'm 28 years now. I'm 28 years of leadership. I became very young. I started at age 14. I sat in the seat of leadership, having left Brazil. Because my English was the book is on the table. I decided to get the money and invest in myself. We spent a year and a half in Canada. I went to Vancouver Island in the Pacific Coast, Canada. When I came back, I came looking for global companies, so I could put into practice what I learned.
For me, it was very important. No matter the weight of the stereotypes in our region, not only in Brazil, but in the whole Latin America, but still, I didn't want to matter too much having the doors closed. No. After three or four months, I managed to join a pharmaceutical company called Novartis. I managed to go through the tests. I stayed some five years there. I was CFO, first as controller, and then CFO of the business units of contact lenses. That was very important for me because it was my first MBA in Brazil. My project is called Capacita melds with my journey of education. Education is power. Knowledge is power.
In that moment, no matter how much knowledge I had, the market still demanded too much, and my university I did was not a first-class university. In order to climb up for new positions, it was made clear to me, "You have to go to first-class university." My first MBA in the FGV. I decided to leave the company and climb new horizons. I stayed nine months in Boston. I did my second Harvard Business School. I came back to Brazil. I took up the position as the CEO of Tiffany & Co., the jewelry Tiffany & Co. They had no knowledge. People didn't have this knowledge. You know, H.Stern in Brazil was important. Tiffany & Co. was still the underdog.
I put Tiffany in a position that it comfort in the world since 18-something. In Tiffany, I did my third MBA in the USP, and from that moment onwards, I understood that nobody could question my curriculum in the matter of academic laurels. That was very challenging because my skills did not go beyond myself. No matter how important they were, opportunities were not for me. I still had a small child. I had. I was following this process. I went on. I came back to Brazil. I took the. I was head of Pandora. Pandora, I did the expansion of the brand. It was another brand that was not known in Brazil. I did the expansion. I launched the e-commerce of this company.
It was very challenging because it was a Danish company, and the Danish company did not understand I was gonna sell rings by e-commerce in the jewelry shops. We were pioneers since nowhere in the world was e-commerce for selling jewelry. I did a 3D showcase that was very successful. I did one more perfection for Executive President. I left Pandora and took up the presidency of Lacoste
I stayed three years there. When I began at Lacoste, I was already head of the council of UNICEF in Brazil. I was head of the board of UNICEF in Brazil. That was very funny because I was two years as a president of the board at UNICEF, and some people who are present here remember that. Felix and so on. Excellent president. We had that moment on how to work with philanthropy and in a very powerful way. We launched 1 million opportunities. This program exists until now. I think you folks work with UNICEF in this line. I decided to struggle for boards. I was called for an interview.
I was interviewed by 100 investors when I took up the board of Vale. Vale is a very important Brazilian mining company. The board is two men and a secret, and the secret is myself. That year we began a big achievement. The next assembly of the board, another two women will join. I'm very happy that I put a Black woman in the fiscal council. These are stories that we can consider in a country that has 52% of women and 38% of the people are CEOs and 14% of women president.
We are at the 4.6. If we- 4.6% are women who are presidents of board, who are not inheritors. We look to the plurality. There were 0.4%. That was my person, myself. I was a CEO of a global company. You know, how many are there now? Zero, because I'm no longer in a global company. Now in this moment, a country that has 56% of Black people and Black and Mulatto has zero women sitting in leadership seats. As an advisor, I decided to act strategically to know whether I managed. I managed. We changed certain figures. I'm also a consultant at the stock exchange. I helped them to form at this public hearing. I carry on my role as an advisor, a businesswoman. I want to see many women.
I wanna see many of my people for the plurality that I champion. I wanna see much more Black people sitting in that public here that I see here in this public, sitting in the leadership. We cannot fear the challenges. To say that the company opens to learn with pleasure how to bring more variety. Here's the transformation. It's so simple to say that. Often I'm invited to leave the place, but it's part of the process. Thank you very much.
Muito bom. Muito bom, Rachel. Yeah. That was very good, Rachel.
O desafio sobre conselhos e assentos em conselhos de administração que sempre tem um homem na mão, né? The challenge about boards and seats in boards. People have the pen in their hands. A gente tem conversado muito isso, nos ambientes onde andamos, dentro do ESG. I have been talking about this on the environment side I frequent, like at the ESG. Tem muito que a gente consegue fazer, né, no nosso lugar, mas muito precisa ser feito também. Fica um pouquinho mais difícil sair daquela cadeira que você está. Much of what we achieve in our place, but much still to be done. We ask, who is going to leave that seat for us to take that place? This is a big question of the majority, but Da maioria, mas que é minorizado. Não necessariamente maioria, né? Becomes the majority. Not necessarily majority.
Não somos minoria, mas somos minorizados pra mais do que 59% que eu tenho aqui. We're not a minority, but we're minorized. This is a talk for more than 15 minutes. Deus nos deu um dedo, né? Não corta. Quem não tá, como é que eu vou, presidente, entende? Olha só. Perhaps- Talvez tenha saída da cadeira. Talvez tenha como dar voz pra outras áreas também.
We don't have to leave that chair. Perhaps innovation will bring new areas of opportunity. If this is a thinking, it's a dangerous thinking. We won't be able to go forward if there's no fear. It is human. Or else, yes. When I tell you that nowadays 38 for 62, so there are more men than women. I sat in that seat as a president because it was a man who put me there. I count on allies. I count on talent as well. I count on people say, "Look, the same seat is for you, all you, for the man or for whoever. Eu quero explicar pra essa diversidade que antes era um fator de exclusão, mas atrativa para melhor performance.
I see this diversity that first earlier was a factor of exclusion. The way to be dealt with must be the same opportunity. Otherwise, I'm generating a society which is totally uneven on the opportunity. What we have to do is the responsibility to generate investment, because the values, everybody has its own.
I'm Zoraide Gomes. My name as activist is Cris dos Prazeres. I'm from the northeast. I was born in a beach in Pernambuco. I came to Rio at the age of 14. At 16, I think I began to notice myself more than people seeing me, because they'll ever see me. I began my activist, my feminism, and my personal turmoil, like in your world.
When I look at this public, I told Maria, "Where are the Black people?" I'm looking for my tribe. At some point, we will find a much more mixed public than this moment here. That's it. Our platform of actors. I began my activism at the age of 16. Look at the women's health on prevention health and education, because I did not have that, neither in my childhood or in my teens. As I was early teenager, I thought, "I can meet this society that," in Morro dos Prazeres in Santa Teresa. It's very close. Everybody's invited to go there, including the people are watching us via YouTube. We began to build tools from inside.
What Edu said has much to do, because I never arrived. We began to think on several methodologies and technologies that there is inside a slum. Morro dos Prazeres is a collective, many tools for the technology to evolve that population. They found me in a newspaper story, and they invited me to get to know technologies that connect everybody, right? I say, "I understand nothing about it, but I want that." Because my CEO, they told me something really important. They said technology is a much driver of opportunities. How to create a tool, and there is a tool of final ending, so we're able to plan and to build capacity, generate income to all these people in Prazeres.
Not only build themselves professionally, have a life story that must be asset, and also to enter the system that deny them. As a big driver for education, a big business of social impact that builds capacity, qualifies, generates jobs and income for the nowadays. Our foundation has students in 23 states in Brazil. We have the capacity 100% online. Pandemics made us leave the presential. We learned that technology can unite us. Right from the beginning, we had the Vai na Web as an important tool for digital integration, and not only for gender equality, because we can learn anything in that space. Nowadays, we have over 5,000 young people empowered, and they all go to YouTube.
I find myself the most achieved person in the world, although I don't understand much about technology. I'm not a designer. I'm not a programmer. What we teach is this. I have boys and girls coming from different slums in different places in Brazil who are doing computer programming for big companies. In this five years, we're having this beautiful journey, and our studio is on the web. It's a way to come here and see if wanna join us. Let's see that the Black people of the slums, they have talent, and they can learn language and to master this language and do it with quality to run with quality your company. Take them. Let's hack the system. Let's enter the technology companies and show that the Brazilian youth has power.
All they need is opportunity to see themselves as a power. Our portfolio is very subtle because we come from a generation that was not used to learn and to research. Here is Mariana Thiago. That's my coordinator in my team. She's 22 years old. She lives in São Gonçalo suburb, and the Vai na Web is her home. When we inspire from young person to young person, everything is easier to believe in the capacity that many people do not give importance to. That's the moment of creating this new normal. We need to take off the blinders from our eyes and see the opportunities. Ask, what do you want?
That's what we ask. Not everybody goes to technology, but always will find themselves in the market that exists with millions of opportunities, with open vacancies, with no skilled labor. We have to look to this youth. I am a great champion youth because in my youth, very few people believed in me, so I can only think of all women like you and many others have inspired me. In a moment, I was feeling alone. I found inspiration in other women.
What was that? Alberto, after all of this, I hand over to you.
Well, after all of this, I have the most conventional resume than everyone here around me. I have Edu beside me as a mission of life. Gerando Falcões, which is to be doing work out in the slums, which is a big objective. It's wonderful. Incredible. On my other side, 0.4%, the exception of the exception. Cris, I am surrounded by people, I can say a bit because this is happening. People who make it happen, who do make a difference. In the beginning, I spoke about the mission of life, the mission of their lives. On our end, as a great corporation of Brazil, we have here our commitment with several of the initiatives to improve people's lives. The advantage is that we may impact a lot of people in our company as well.
We in education want to center because education generates jobs. We want to have several initiatives, for instance, in Cogna, Anhanguera, which is one of the most important education institutions in Brazil. They have a paid course, undergraduation course. They also have the free course. It is a module of the paid course. We started this initiative 12 months ago, and we have 200,000 courses already registered. It's quite a figure. It's quite an impact. We have Instituto TIM, which intention is to bring education as an endeavor. We have 700,000 people. These numbers are huge. The idea in the panel is to be able to invite you and to actually give you another step ahead, because by ourselves, we won't go anywhere.
Here, the experience that you bring, the potentiality of adding and enriching what we're doing will make it even more efficacious. This is why together in a partnership, which is that Favela 5G. You put technology available, and you give them opportunity for people in the slums to be doing things. It's just an opportunity after all, but you need to build an ecosystem around to turn opportunity into real life. I think it's what we're going to be focusing on the next few months because technology is an enabler. It's an end. There is context that makes people to stay, to keep on studying, preparing. It happens, it's the context of those studying, it's much more complicated and challenging.
The idea is to bring the experience of people that are as inspiring as you all, is to launch this debate, is to promote awareness in the same lines like diversity, education, and to try and take this and translate this into our company. We can then enlarge efforts. We can make it even more tangible to our clients at the end of the day in Brazil. It's a great honor, really, to have you three with us today because I think the first step of a journey that is very interesting, that we'll be able to work together. Diversity, for instance, we did have a talk with Jason a bit before. Diversity, to diversify is something that makes much more sense when it leads to an impact in the actual business.
Diversity, the plural view, a plural view of people enriches the debate, enriches the business itself, but it is a means for a company to be diverse, because in the end of the day, we have better outcomes. This is also part of our social initiatives. In other words, if we can, for instance, take Favela 5G, which is not a social project, that's a business project with a business outcome which will have a positive impact in the social area. This is when we can do this without having to do any trade-offs, and therefore the impact can be much greater when compared to when objectives are not aligned. The idea of the first project that we launched is to make this a social project, but with trade objectives, so to speak. Do you wanna say anything? No.
I will have Edu speak before because I will have Edu speak first. It's a project with you. Then if you allow me, I would like to add a comment on the actual time to invest in diversity, because many times it's you get confused with the immediate outcome, the medium and long run results. Please, Edu, go ahead.
When I met Alberto Griselli, I was introduced to him through Jairo. I was looking at the world moving around the 5G. My reflection on all of it was that one of the things that we believe a lot in Gerando Falcões is that we have to deliver the best to those people who are poor. When I went to Medellín in Colombia, it was the most violent city in the world.
The Cali, Medellín cartels, Pablo Escobar, everyone had to go to bed, a curfew at 6.00 P.M. They were able to put Medellín as one of the most innovative cities, even more than New York City and Tel Aviv. What called my attention is that the same quality of what we were delivering in downtown Medellín was the same quality of the favelas, the slums, meaning a escalator, a cable car, the justice, a school, gas, basic water supply. Much of the concept of equity has to do with actually delivering more to those who are most in need. What's equality? You have 10 cookies, five kids. You give two cookies for each child, then it's out. Equity is to give more to the child that is more hungry or hungrier, and three to those who are more in need.
I was asking myself, who will 5G reach? For those who have money, those who can buy an actual smartphone, which is enabled to have a 5G technology. Why? I was in a negotiation with another company that was very much halted when I met Jairo. Jairo introduced me to Alberto Griselli, and I told him about this dream I had. I said, "Alberto Griselli, the slums of Brazil are the major startups of Brazil. They made Pelé, Neymar, Caipirinha, Samba, Carnival, Edu Lyra, these wonderful ladies here. The Brazilian favelas, the slums, have to be seen as a rocket base for launching new technologies out in the world." When the slums don't work, it's because the state has not put their hand on delivering the services they have, too. What I told Alberto Griselli is that we need to be a first runner-up.
We have to have the first 5G slum in Brazil to position Brazil as a country who's capable of sorting out its issues. Yeah, we sat down, signed an agreement, the name was not Marte. It was Di Italia, and they spoke to me so much, and they made an assembly, and there's a new name of the slum. Now it's called Marte, 'cause the mission is here, not there. In there we have a project which is 3D project with dignity and development. We combine public policies and social technologies to unleash value, to break down the cycle of poverty. Just to give you some piece of information. Unemployment was 70% when we began the project against 12.5% of Brazil, the unemployment rate at the time.
Eight months after, Maré is having from 70% went down to 19% unemployment. This year, we're going to have the first full employment slum in Brazil. What I'm trying to do with my team is to create a prototype solution for the slum with up to 500 houses, meaning 80% of all slums in Brazil, and trying to escalate this, asking a federal government for money to put their hands in their pockets, in the city halls, in the governments to do what's right to be done. Poverty and inequality are a shame. You can get honor like a gladiator to fight dignity for something to get it. There needs to be opportunity. When we don't build opportunities, inequality anywhere will affect everyone's citizenship, including here in this room.
I think it's a matter of honor for us to be able to build these models. I would like to close by saying that I see this slum as a great platform, that we need to digitize it. We need to connect the APIs of this platform called slum with the business APIs of Brazil to generate income, to dynamize the economy, to build opportunities. The GDP of the slums is larger than the GDP of Paraguay. There are more slums in Brazil than people who live in Rio Grande do Sul state. Public policies don't touch them. We've always waited for a top-down change. It never came, and we were frustrated as a society. What if we, as civil society, wanted to build these changes bottom up, as an example that we're giving here at TIM of starting first, putting 5G in the slums? I think this can be a trend to Brazil.
I believe the role of the companies is exactly to guarantee that technology will not be just a tool of inequality. On the contrary, it'll make people more closer together and with more opportunities. Please tell us, how can a company like TIM generate that? It's not just technology. For instance, now we've just talked about the concept of taking 5G there, but it's not just to be that concept. The project itself, there are many months ahead, but the point is 5G. Okay, starting point, technology is up and so on. After, with the ecosystem, with the partners we have, and then we will do like, several activities of the call center. After the pandemic, the whole concept of a hotline, a call center is completely different.
We have 1,800 employees who are from home working remotely, granting them a lot of flexibility, and they're working at home, and they talk to our clients from home. Nothing prevents the Favela 5G project, given the availability of the technology, to put opportunities to have a job there. Because it's not just to do with technology, but to create conditions that technology promotes the development of the slums, like in the case here with Edu. In there, we have to put this opportunity at the table. As I just said, we have a partnership with Cogna Anhanguera, which is to make education. It's free, okay? Free of charge. It's free to the clients. Any range, anything that you do and play. This is something that we can bring from there. Edu can set up an innovation center.
Yeah, we can contribute with an innovation center because we are avid consumers. We generate innovation. In other words, technology is a first step, but we will take together with us with a set of opportunities that can go beyond banking services. I was talking to the digital bank in the morning. We need to give different access to credit because we have payments, we have credit assessment. We can have somebody who's there and with their bank account, we see our history of payment in our services, we can have credit access. If we create a virtuous cycle that may contribute to the dream of overcoming poverty. There are a lot of tools that we need to be taking there other than technology. I think the full solution, which was to gather pieces to add value, technology is a means.
Many data, loss of credibility, that TIM as a brand has. It's curious because you were mentioning something, Cris, that called my attention, which is to do with the talent repository. We have data saying that we will need labor, we'll be in shortage of labor in technology, and it won't be Ivy League people or university degree first line people. It's the labor shortage will be from the communities, from the favelas, the slums. I wanna hear you, Cris, about these initiatives that you lead. What is your vision of technology of companies such as TIM? Wow. It's a big deal.
When we talk about a new generation, about new digital opportunities, people that are consuming hours and hours in social media, that we in fact are having a process of guiding them through so that the time they dedicate to using the technology needs to be quality time, quality connection time, quality knowledge time. We know that you will not overcome poverty without knowledge. Looking at the impact after the pandemic, we knew that, but now we've gone deeper because we don't do technology with soul, but we do it with intention. Not just thinking about the importance of a network to act and shelter the youth, but also to generate resources that are different mentally, intellectually, and especially having to do with education. There's a lack of labor, but it's not just any labor that they want.
We know that these people are people that we want, and we can indeed represent them, and they have to say, "Yes, I want that." As we do today on Vai na Web, we can not only train them, but to work with the issues that are far away from what the society is seeing out here. A technology class where we teach them how to breathe, to meditate, how to deal with issues, with challenges on how to look, instead of being reactive, being teamwork, working as leaders, understanding all the soft skills that the companies want from the staff. We're not just teaching code language, but we are preparing one more person in IT. It's not that, but we are preparing a citizen to the world. I think that education knowledge is the key of transformation. I invite you.
You know I'm not inviting you 'cause you know it all, but I invite all of you, the rest of you that are here listening and seeing us, reflecting, ponder how much we need to invest in education in this time, liquid world of technology. Time is now. Future is here. We need to invest more and more in this area. Wow, it's important that you mention the soft skills that are actually a turning point of the new economy. We shouldn't just look at hard skills with technical, social, emotional requirements that I remember that I shouldn't be called soft skills, but power skills.
Because soft skills show that it's less important. We know it's much more important. I wanna hear you, Rachel. You have a long trajectory. You've gone through several transformations in the world. How do you see how technology can impact these initiatives that we're seeing here? How about other that you know, probably many that you can bring to us?
I'm thinking here. First, I don't believe there's hard skill and soft skill. This is a blend. It's a blend that will bring the power. I was discussing this with one person about this. They have to understand it's human. There is the human factor in this whole story. It's the mix of the whole story. I don't need to be strong all the time. I don't need to know everything all the time. So I believe it's a you've had a very pointed position. So here is a position to tell everyone, often we put ourselves we challenge ourselves to be 100% in everything, and then we eventually we're not 100% nowhere. So that's why I tell people work with me.
To do in such way that technology matches what I live in my universe. Nowadays, in my story in O Globo newspaper today is how to offer more space to leadership, to the Black leadership. As we are talking so much about technology, I will take the liberty to make a little comment, a side comment, so that I can collaborate in an inclusive way. You don't need to give me the 5G 'cause you gave it already to my brother here, and I think we're all right. I see here. I will hassle you later about this. Let's do something focused, because we need people. We need technology-focused people, and we need to empower these people and to give them a focus in certain sorts of public.
I put myself at your disposal in a way, in a more focused in what I know how to do nowadays, in a very satisfactory way. May I be daring? How is your C-level of diversity?
We have three women in the board, and in the directorship, three women and eight men.
Three out of eight. How many Black? None. Okay. We have a real point of argument.
Yeah. She wants to bring us to 0.4% of hers. I want to propose my candidacy to collaborate so that we could start to get out of this. We're a good country for opportunities for action. I put myself at your disposal because I have a book of Black women. I have a book of executive Black women, both in my board, as in the C-level. Let's talk about C-level. I put my book at your disposal.
I apologize. I think we must touch certain important points. While he brings all this power that comes from the favela, from the slums, and when she will bring all this, these people who are graduated, since they bring them to the market. If I do not have an important person on the C-level, I live this. If I don't have a main actor that understands what I'm talking, the need to open opportunities as my people, the opportunity will be very weak. Will be not today, but tomorrow, we'll think about this. I don't want it tomorrow, I want it today. I need it for now. I'm stating to you, I'm stating there is a lot of Black people who is highly skilled.
I insist with you, there is a lot of Black women who are very skilled. I add to what Edu said. I'm already talking. Okay, I support. I'll continue my philanthropy work. Yes, I support to put them, but Yes, I support putting people who write the check. Do you agree? You see. See the smile. Take a look at the smile of my director down there. Yeah. You see this one here in front of you? You see this one ? She's our HR director, yeah. What's her name? Maria Antonietta. Okay. You're a queen. It's not only your responsibility, but it's the responsibility of the entire board. It's the responsibility of the entire board.
Now just see this woman here, with the black hair, in the third row. The one who's smiling. She's the director. She's a woman. She's a director. Black hair. Is he color blind? Do you know how many people she rules over? 2,500 people under her command. Yeah. You're in my book. You know how many women we have in leadership positions? Four. How many Black women? 10% now. It's good, but it's rising. There is a lot of work to be done. Yeah, this figure will improve. I engage myself with him.
I give my word to TIM, if you want, not as an advisor, but I engage myself with you because it is important to have major roles to see more than a project, but opportunity of transformation. I engage myself. See people graduating in technology, so TIM can have me, and I trust you. TIM, come, count on me, and I trust you. If you don't see me, if you don't see TIM allies, then I did not succeed. Very good.
Yeah. Yeah, you were there. Yes, I was there. Yes. Yeah. There's lots of people following us online. Exactly. What matters is evolution. We're not. Well, it's a journey. You're here to make us aware, to raise our awareness and to inspire us. That's the spirit of this talk. I agree. Okay, we agreed beforehand. We had agreed on this beforehand. I was not supposed to say that. These are talks which are not so easy. Until a very few years ago, you folks here, international companies in corporate boards, this subject was about taboo. Who could tease the CEO of a company in such a way to bring other components in his management of the company? It wouldn't be possible.
Still in many companies, you still can't. In 2018, I got an award, and I went to Switzerland, and there was some presidents, and they always call someone a pop star or something, and that year it was Bill Gates. It was 13 awards globally. Then they called only one because out of those, there was only one woman as an executive, so they called me. When they called me to the stage, the president said, "Now you don't Rachel Maia, a Latin person, believe if you want. Rachel, now you don't need to feel either woman and much less Black because you're part of the third of the three." There was a silence in the public. He lost that opportunity to shut up.
That was a very unhappy comment by him, and I had the opportunity to meet Bill Gates. He apologized for this. What he understood, he hugged me. He hugged me with so much care like he wanted to put me in his lap. Forget what happened here. That's what it is. It's opportunities we have here of thinking when we're doing a faux pas, when we understand this sort of speech doesn't fit any longer as humans. Edu Lyra. You already talked about the project 5G in the slum. In your opinion, what changes with the 5G in the Brazilian slums?
We must be it has to be part of a countrywide plan for the country the older slums be interconnected.
To be connected, for instance, with a talk by Rachel, the slum dweller to be able to access any time, to access YouTube and have first-class content like Rachel's talk. To connect the unconnected, we need technology. The number of slums double in the last 10 years from 7,000. We jumped from over 14,000 slums. These are territories which are not digitalized. There is no presence of the state. Every sort of service is lacking. To digitalize these territories is to bring opportunities and change and flood this space with laboratories of technology. There's so many vacancies which are not taken, especially in computer programmers, for instance. It's part of a countrywide project to digitalize the Brazilian slums as well.
Much of what we're doing here is a way to find pilots that can be copied Brazil all over. We need good initiatives that should be standardized, become a model, and we can do upscale and more, and to replicate better. My argument is once you have digitalized the slums, you open a huge gate of opportunities for the people live in these areas to have their own needs, to have their products to sell, to upgrade the local economy. The most delicate nerve of the human body is the pocket. If people doesn't have money in their pocket, that's when they commit crime. To understand digitalization as a process of modernization of the economy, to fight poverty and generate income, this is essential for us to overcome the inequalities.
The ODS have been updated in 2015 for the eradication of poverty. The goal of the sustainable development by UN was updated for ODS, and they were updated for the eradication of poverty. If I don't have this mindset of bringing dignity to the slums, I'm not asking to change. I'm asking for dignity of jobs, dignity of access to the people who live there, for them to have dignity. From that moment onwards, I can try to make the people understand that the sustainable goals, they are the same for everybody. The axis of the ESG, the economic, social, environmental axis on the governance, it will make sense for the whole ecosystem.
If I do not bring this start point, which means 75% of the population, I'm trying to reach a goal that will only reach the first layer of the population. How can I talk about net zero if I'm or if I'm not putting the things on the table. How am I teaching with the carbon credits? I don't say. I'm not saying that's not important. Nowadays, I'm studying. For 12 years, I've been studying the issue of sustainability and breaking umbrella and so on. When I go to capacity building, I see that they are hungry. The pain of hunger that when it doesn't go through the cycle. It stays stuck in the person's mind.
When we're talking about sustainability, think on the eradication of poverty. You folks from TIM, you have an engagement here, that you have a first, second step. It's only a first, second step. There's much more to be done. That's when we bring knowledge, and we open gates and windows. What can I do? We have to do capacity building to direct the people. These are processes that often we have to volunteer, to bring cues, to bring knowledge, to bring something of sometimes only you have. It's not only responsibility of the corporations to eradicate poverty. It's not the responsibility of individuals when they offer a technology. They're not only their responsibility, who have often to leave from that seat and do a needs test to understand how vulnerable is your environment.
If it's much of your people, you have a responsibility only of your bottom line, and that's not real. Comes the responsibility of one person, and this responsibility cannot be of one single person. We have to volunteer to attribute meaning to the cultural transformation. It must start from you, from us. I repeat it was. It's fantastic what you're doing, but the transformation starts with the individual. I went through this. Well, my daughter shaken me. I always look in the restaurant, always ask something extra to take. I open the windows. My daughter was with me. I say, "Look. Poor guy, this guy. Let's we gotta do good to the next guy." Why you're pity with him? Why you're pity? "Oh, why?
“Poor guy is in the street and is out and stuff.” I agree with you. Poor guy. You're giving him food. There's a society that conditioned him to that. You cannot feel too much of doing that. It's almost your responsibility. There are many thoughts that we have to unbuild to do such that what you're bringing to the slums and the communities becomes action. Because my action, even it is not the slum, the slums that Edu is supporting. Let's do the next test. See your surroundings. See how are you moving around. I think it's a great lesson that we learned today is that all of you present decision-makers, and all the 10,000 people watching us online, it becomes clear that when you're working within team, you're not taking only telephony, data, and fiber.
You're taking dignity, access to education, to financial services, to everything that the digital brings nowadays. We know that we don't live without this, right? With this, I ask you to leave in one sentence, in one phrase, like I said, what do you think you learned and you left as legacy for peoples who are watching us? Your legacy in one sentence. One phrase. I can't. I don't manage it. It's too much to synthesize it in one. The first word is gratitude and congratulations to TIM. Such spaces are very important for us to create, reflect, to think, and to issue ideas and to build new technologies and tools using technology as a bridge that gets people together. The prize is to the businesses.
Gratitude to all the companies that buy our studio product and a business of social impact to this youth, and let's do it more. Ever and ever more companies will believe in our purpose and validate all the things that all of us have shown. How much there is power from the micro to the macro behind this country to build all the wealth of this planet. Exactly that place, which is considered a micro potentiality that will build the wealth of all these companies. My thanks to TIM.
Rachel, por favor. Rachel, your phrase.
In Rio de Janeiro, when we look at the city, we see that God thought big when it made Rio de Janeiro and when it made Brazil. The Cristo Redentor statue overlooking the sea. We live in a place that was a dream that God having built this and does not match with a small dream. It's a mismatch. You see Brazil, such a beautiful place, and to accept such a small dream. We have to have a big dream like God had when he built up Brazil. I think it's not only an individual dream. Brazil grew and has great stories in the individual level. We need to develop a collective dream, a dream that encompasses a country with less inequality, with more opportunity, with more opportunities to everyone.
What we value too much in Brazil, that we get started from five, can reach to ten, and undervalue the one who can start from zero can reach somewhere. A talk like this translated everything Rachel said. I think it's a talk that can then have even more responsibility of building opportunities for all Brazilians, and then we will speed up, including my own dream of putting the poverty in the slums in a museum. Thank you all. That's it.
First of all, I would like to thank the audience. It was very open, welcoming. I would like to dedicate to you a special moment of Wangari Maathai, the first African woman from Kenya who won the Nobel Peace Prize in 2004, I think. She said the words that Edu said, "To dream is to foster the youth to dream, but they must rise and plan so that we can generate opportunities and that they know how to make them come true." Thank you very much.
Alberto, por favor.
Oh, well. The intention of TIM is to turn technology into freedom. This is our motto. It's a great pleasure to be able to count on you to always contribute so that this will come true. To turn technology into freedom is about this dream that it can be reached in many ways among the actions that we do and you do. The plural aspect of these talks, the lessons we learn, exchanging ideas and experiences, this will pump up our capacity of making this intention, which is the soul of our company, to have even more impact to the Brazilian society. I'm really thankful for your participation.
Thank you very much. Thank you very much. For me, I am back home, as I said. I've never not worn blue in these 20 years. What happened here is very powerful. It's very strong. We're online. We're live. It is a commitment adopted by TIM, and I'm anxious for the next TIM Talks for this year and next year as well. Thank you all for your presence. Thank you.