Good day, and welcome to the TF1 Q1 2023 Results Conference Call. Today's call is being recorded. I would now like to hand the call over to Pierre-Alain Gérard, Executive Vice President of Finance. Please go ahead, sir.
Thank you. Good evening, everyone, and thank you for joining us. I'm glad to be here hosting for the first time TF1's first quarter 2023 results as the Group new CFO. I'm very excited to take on this new position as the Group begins a new chapter with a new strategy that I am confident will drive long-term sustainable value. During today's call, I will present the business highlights of our two operating segments, provide a more detailed breakdown of our financial results, lastly, discuss our outlook. We'll have a Q&A session at the end of my presentation. For those of you who are joining us via the phone, note that we are displaying a presentation which you can follow through the webcast. You can also find it on our website. With that, let's turn to slide two to go over the quarterly highlights.
In Q1 2023, we were able to further consolidate our leadership position and managed to increase our group's audience share in linear, up 0.1% on both commercial targets and up respectively 0.6% and 0.2% on women below 50 purchaser decision-maker and individuals aged between 25 and 49 on TF, TF1 channel. Within the media sector of advertising revenue, MyTF1 continued to show a good momentum. Driven by strong demand, it amounted to EUR 20.2 million at the end of March 2023, up 17.3% compared to the first quarter of 2022. This is a very positive sign as the Group expands into the digital.
Financially, TF1 reached a net cash position of EUR 468 million versus EUR 326 million at the end of last year, benefiting from a strong cash flow generation during the period, demonstrating the strong financial position of the group. We proved once again our agility in spending, notably on programming costs, allowing us to largely offset the decline in advertising revenue that the industry is experiencing, while we continue to increase our audience share. I'd like to share with you that the Group signed today a new agreement with the Arcom, allowing it to broadcast on the DTT frequency starting on the sixth of May and for a period of 10 years. The Group will continue to offer its content to a large audience via DTT and reaffirms its social and creative commitments. This agreement stands in the continuity of the previous one, notably from a financial standpoint.
I will now present the key points of our business activity during the first quarter. This is on slide 4. In the first quarter of 2023, the TF1 channel maintained its leadership across all social demographic segments and made significant progress on commercial targets, confirming our growing leadership position on linear activity. In particular, the TF1 channel achieved a solid audience share of 22.6% among women below 50, up 0.6% year-on-year, representing a record audience share gap over the leading competitor during the first quarter. Individuals aged between 29- 49, the channel recording a strong 19.7% audience share, up 0.2% year-on-year. If I move to slide 5, what has been driving our strong viewership among a wide range of audiences is undeniably TF1's strong lineup of content.
In the first quarter, TF1 dominated top audiences on linear with its major franchises. As evidence, we recorded 7 out of the 10 ratings among individual age 4+, thanks to a unique and differentiating programming offer across all genres: French drama, entertainment shows, sports events, and news. The strength of our linear lineup is and will be the key of our nonlinear expansion. First quarter performances illustrate the effectiveness and the adaptability of the Group content offering in both linear and nonlinear avenues. For instance, more than 30% of the viewership of our attractive and serialized brands, such as Koh-Lanta and Ici tout commence, is now done on nonlinear. Importantly, MyTF1 is getting more and more traction for live consumption with record viewership numbers, notably more than 1 million viewers streaming the French football team during the games in March. Moving on to the production segment.
The first quarter was marked by a high basis of comparison related to the delivery of Funeral for a Dog for Sky Germany in the first quarter of 2022, as well as you know, as the discontinuation of the program, Plus belle la vie. We mentioned it during the full year 2022. In 2022, Newen Studios benefited from the delivery of prestigious productions such as Marie Antoinette for Canal+ or Liaison for Apple TV+, which have been available on the platform since February and were ranked respectively the first and the third most viewed programs on the platform in France and in the UK during the first 6 weeks. These great successes are paving the way for future partnerships. Notably with strong platforms as demonstrated by the renewal of Marie Antoinette for a second season, which will be delivered in 2024.
Despite the cancellation at the end of the quarter of a significant project for a platform, which we'll try to compensate through the rest of the year, our book of orders remains strong at a high level. I will now provide you with an overview of the Q1 financial results. Note that you will find the management report and the financial appendix on our website. I move to slide 8. On the consolidated revenue, it amounted EUR 479.7 million at the end of March 2023, down EUR 81.6 million or 14.4%. On a constant structure basis, consolidated revenue is down EUR 59.5 or 11%. Revenue for the media segment reached EUR 419.1 million, down EUR 66.4 million.
Half of the change in revenue is linked to a perimeter effect due to the Unify disposals, both on the advertising and non-advertising side. I will go in more detail. If you look at advertising revenue for the first quarter, which amounted EUR 340.7 million, down EUR 36.4 million. Without the perimeter effect linked to the disposal of Unify Publishers in Q4 2022, advertising revenue was in fact down 6.9% in Q1 2023, reflecting the impact of macro uncertainties and sector-specific tensions, as you know, especially on retail, food, and finance during this quarter. MyTF1 continues to deliver a solid advertising growth, plus 17% growth year-on-year, fostered by high demand.
Non-advertising media revenue amounts to EUR 78.4 million, down EUR 30 million, of which EUR 22.3 million is linked with the disposal of Gamned! and Ykone in 2022. The Newen Studios posted a Q1 2023 revenue of EUR 60.6 million, a decrease of EUR 15.2 million due to a high basis of comparison with the delivery of Funeral for a Dog for Sky Germany, as I mentioned previously in Q1 2022. The impact of the discontinuation of Plus belle la vie is compensated by the acquisition that we made last year, including iZen subsidiaries and Anagram. On next slide, as a reminder, starting this year, we published a new indicator, current operating profit from activities, the COPA, as you know, we mentioned it already, corresponding to current operating profit before amortization and impairment of intangible assets recognized on acquisitions.
It's now our main KPI in terms of profitability. The Group posted a current operating profit from activities of EUR 39.9 million, down EUR 21.5 million year-on-year. By sector, the operating performance is the following one. COPA for the media sector was EUR 41.4 million, generating a margin of almost 10%. Almost 80% of the evolution of the advertising revenue on a constant basis has been mitigated by the decrease in cost of programs. It demonstrates, once again, the group's ability to adapt its costs while improving its audience share on commercial targets. Let's break down the EUR 16 million decrease in COPA for media. First of all, you must remember that in Q1 2022, our operating income included part of the proceeds from the Molotov settlement. It had been announced during Q1 2022. Is a comparison effect.
A few other millions are linked to the advertising revenue decline, the small part which is not covered or mitigated by the programming costs. Finally, we have a few million tech costs linked with our digital acceleration plan and some non-recurring HR costs. Finally, the COPA for Newen Studios was EUR -1.6 million. If I move to next slide, the consolidated income statement. I already discussed the revenue and the COPA lines, so let's move on to the operating profit. It amounted to EUR 33.6 million, which included non-recurring costs linked with our digital acceleration plan and real estate optimizations, the 5.2 charge that you see in the P&L. Net profit for the Group was EUR 28.9 million, down EUR 6 million, which is no longer including our share of losses related to Salto.
Let's now take a look on page 11 at the evolution of our net cash position. TF1 posted a strong net cash of EUR 468.2 million at the end of Q1, compared with a net cash position of EUR 326 million at the end of December 2022. Our strong free cash flow of EUR 146.4 million was made of the following. Operating cash flow amounted to EUR 89.6 million, down EUR 41.3 million year-on-year, due to the decrease in activity for both media and Newen. Q1 change in working capital is usually good, especially this year. You have EUR 131.5 improvement in working capital. It's notably explained by the collection of receivables linked to our strong Q4 2022.
Remember that we had the FIFA World Cup in the Q4 2022. For the rest, the amount of lease obligation is mostly stable and we can say the same for CapEx. No other major flow over the period, a strong free cash flow. Let's have a look at our outlook and targets for the rest of the year. The second quarter of 2023 will be marked by the return of powerful brands that are successful serialized franchises with strong potential on nonlinear. I'm talking about HPI and Mask Singer particular. The second half of the year is set to benefit from an even full lineup with the Rugby World Cup in France, which will enable the Group to offer premium inventories to its advertising clients. A quick word on the strategy.
During the fiscal year 2022 presentation, we introduced our new three pillar strategic plan. First, as we have always done, we will focus on maximizing the value generated by our linear advertising inventories. We believe linear will remain a very solid business in the future, since the reach we produce becomes increasingly differentiated thanks to our very strong and superior programming lineup. In addition, this will enable us to develop a distinctive value for our customers and our pricing flexibility. Second, we will accelerate our expansion in digital. Our goal is to establish ourselves as the first free- to- use streaming service in the French market. We are confident in our ability to develop our digital activity by mostly leveraging our strong linear content and franchises, which have proven to be highly adaptable to nonlinear consumption as we've seen.
With our digital expansion, we will strive to maximize the value of our digital inventory by strengthening our data collection strategy. Third, we will continue sustaining our studio business momentum by driving organic growth and value creation with our unique and award-winning talents. Moving forward, TF1 Group will accelerate in digital while delivering a broadly stable COPA margin versus 2022. Its cash flow generation focus will be the key underpinning factor for a new, growing and stable dividend policy. Growing or stable dividend policy. With this clear roadmap, supported by our strong financial position, we are very confident in TF1's near-term performance and in its midterm substantial value creation potential. This concludes my presentation, and I'm now ready to take your questions.
If you would like to ask a question over the telephone line, please signal by pressing star 1 on your telephone keypad. Please ensure that the mute function of your telephone is switched off to allow your signal to reach our equipment. Again, please press star 1 to ask a question. Our first question comes from Julien Roch of Barclays.
Oui, bonsoir. Bienvenue. First question is on ad trend. In Q2, M6 said the ad net market, which is a euphemism for worse than Q1. Any color you can give us on Q2 ad trend for television? That's the first question. Can we get organic for Newen in Q1, i.e. XFX and X-M&A? That's the second question. The third one is on cash. It's like 28% of market cap, a lot, so it is a very inefficient capital structure. As the new CFO, do you have any plan to change that inefficient capital structure, or you're just gonna do a pixel and swim in your money? Merci.
Thank you, Julien. Regarding the advertising market for the second quarter. We stay in a relatively environment with low visibility. April has started softly. Once again, we have demonstrated our ability to offset swings in advertising revenue by our agility on programming costs. It's not really a surprise. This is already what we had talked about during our full year presentation, where we said that Q1 would start softly, which was the case. No surprise here. We were expecting a second half which would be more dynamic. We think that we have a very strong lineup, which we'll be able to benefit from a better second half of the year.
Moving on to Newen. Organically, we don't disclose the contribution of the M&A activities that we acquired last year. Q1 organic growth for Newen is not necessarily very relevant, because as you know, this is a contracting business, and cycles are not necessarily following the cycles of accounting. Q1 is not necessarily relevant of what we think about the year for Newen. Moving on to your third question about inefficient cap structure. We see it as a very positive. You know, we have a new strategic plan, and we are building it on very solid grounds. What I can say about the capital structure is that...
We mentioned it already, either Philippe Denery or myself, it's very important to have a strong balance sheet given the lack of visibility on the advertising market. This is the first point. Of course, if we identify a suitable M&A target which fully fits our strategic goals and fully fits our financial standards, then we'll be extremely agile. Lastly, if the macro environment eases and the visibility gets better, if we haven't identified any M&A target, of course, the board could consider reconsider its option, especially on, you know, special return to shareholders.
Okay. Super. Merci.
We have no further questions in the queue at this time. As a reminder, it is star one to ask a question. We have no further questions.
All right. Should we wait a couple of more seconds?
Certainly. Once again, ladies and gentlemen, it is star one to ask a question, and you may need to unmute your phone line for the signal to reach our equipment.
Okay. Okay, maybe we should conclude. Thank you. Thank you again for listening and joining the call with us. Should you have any further question, if not now during the call, maybe it will come later, don't hesitate to reach out to our investor relations team. I will answer your question. Thank you very much for joining. Bye.
That does conclude today's conference call. We thank you all for your participation. You may now disconnect.