Anora Group Oyj (HEL:ANORA)
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May 11, 2026, 6:29 PM EET
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Earnings Call: Q4 2024

Feb 12, 2025

Milena Hæggström
Head of Investor Relations, Anora

Okay, good morning everybody. This is the presentation of Anora's Q4 and full year results. Welcome all. My name is Milena Häggström. I'm the Head of Investor Relations here at Anora. Our presenters today are our CEO, Jacek Pastuszka, and our CFO, Stein Eriksen. After these presentations, we will start the Q&A session. Please be reminded that you can also post questions through the chat throughout the call. Please also note that this call will be recorded and published later today on our website, anora.com. Now, Jacek, please go ahead.

Jacek Pastuszka
CEO, Anora

Thank you very much, Milena. Good morning to everybody on the call. I'm happy to report to you on our performance in Q4 and full year 2024. We will go through the regular routine. I will start with some general comments on our performance, reminding us about some of the priorities we set for ourselves for 2024. Stein will take over to provide more detail, and then we'll be open for questions. Let me start. I believe that after an admittedly weak and disappointing Q3, we are back on track, incredibly delivering on the commitments and the agenda that we have communicated at the end of 2023.

Just as a reminder, the key elements, the two key elements of this agenda we have communicated at that time, and which I believe is demonstrated by these results again in Q4, is first improving the marginality of our beverage business through a combination of pricing and mixed management. What I mean by mixed management is just increasing the share of margin equity businesses, both own brands and partners. This was the first theme. The second one is improving the overall financial health of Anora as measured by debt, leverage, trade working capital, balance sheet, so all the other non-P&L indicators of the health of our business. I believe the results of Q4 demonstrate that we are back on track in delivering on both of them.

There is the third theme in our agenda that has sort of emerged at the end of 2023 and throughout 2024, which is the need to tidy up or tighten up some of the loose elements operationally and financially after the merger and after the Danish acquisition and the integration of this business into the Anora business. This is reflected both in the impairments that we have taken in December of last year and also some inventory write-downs and obsolete provisions that we have decided to take this year into specific locations, one being the former Globus Wine business in Denmark, where, as you remember, we have gone through the ERP system integration throughout this year, which created some disturbances in operations.

The second location for these inventory write-downs is Gjelleråsen in Norway, where we are preparing for the ERP integration or SAP system implementation for this year. This is the third big theme, this notion of tidying up or tightening up some of the loose ends coming from the previous changes in our operating model. The fourth element that you see emerging in our P&L and in our overall performance, and this new element is the investment we started, advertising investment that we started to increase starting from Q3 and it extended into Q4. The logic and the context here is very simple. We have, as you may recall, decided at the end of 2023, beginning of 2024, to take some aggressive pricing on our brands.

As is usually the case, some of these brands which stood this pricing have taken this pricing better than others. We need to improve for this year our net sales trajectory. The key way that we see for doing it is by increasing the support for our brands, mostly on the spirit side. This investment is mostly located in Q3 and Q4. We are obviously eyeing some improvement in international business primarily because this is where much of this investment has a chance to have impact. International business, especially the net revenue of international business, was quite flat in 2024. Our expectations for international as a growth engine for the future are definitely higher than that.

All of this, these four themes that I have just mentioned, they are all being delivered against the very challenging market backdrop, as you well know, and marketing sentiment that is rather unfavorable towards the premium brands or premiumization of the alcohol category. Now, a little bit more about details. You see them in front of you. On the net sales front, Q4 was -3%. On a year-to-date basis, we are -5% versus last year. In Q4, this EUR 7 million difference versus last year is mostly half of this, roughly, is spirits, partially because of the softness of the monopoly business, especially in our stronghold Finland, but also because of the termination of one of the cognac contracts that we have had with a partner. For the full year, this 5% decrease or around EUR 35 million in decrease is coming from many sources.

It's important for all of us to understand that around two-thirds of this decline is unrelated to the performance of our own beverage brands. It's a combination of industrial. Around one-third of this decline is coming from the industrial side product sales. I will get to it later. Another element is businesses we sold, like Larsen, or the businesses we intentionally discontinued, like some of the wine filler, low-margin filler business in Denmark. Also the gain-loss balance on the partnership business, which tended to be negative on the spirit side in 2024, but is gradually moving towards positive in wine as we enter 2025, while it was very negative, as you well remember, for 2023. There's this continued movement in the partner business.

We are very committed to the partner business, and we will continue prospecting to make sure that this net gain-loss in partner business is positive, but it was negative in spirits in 2024. Restoring net revenue growth is obviously on the agenda. We have a selective list of places that we want to focus on to bring revenue growth back to the company. International and the investment behind international is something that I have already mentioned, but there are also a few other places where we will be looking for growth this year. On gross margin, back to the comment I made before, this was the key priority for us to make sure that the marginality of our beverage business is significantly up. It is significantly up, 250 basis points for the full year for wine and 270 for spirits.

This is the level of improvement in marginality and gross margin that we are very satisfied with. All segments improved their gross margin in Q4 and for the full year, including the industrial business that is not explicitly mentioned in this slide. Our control of OpEx spent was good enough, and our operational expenses were flattish versus previous years, slightly declining actually, which translated into improvement in comparable EBITDA margin as well. As you can see, more than 100 basis points improvement for Q4 and 60 basis points improvement for full year. This reflects strong performance of the wine segment. I will talk about it in a second a little bit more. In spirits, strong performance on the commercial side down to gross margin, gross profit level.

However, we have these additional expenses on the marketing front to boost our net revenue performance or at least improve the current trends for this year. Comparable EBITDA slide for the full year, 1% improvement versus 2023. Q4 was back to high single-digit improvement versus Q4 of last year. We will talk about guidance and dividend when we move to Stein's part. Let me now dig a little bit deeper into the segments. Yes, thank you. Starting with the wine segment. Wine segment had a strong Q4, while net sales were mostly flat versus the previous period. The base business, our own brands and the partner business, the beverage business was in good shape. The decline, the slight decline came from the reduction in the filler business. Important to mention is the Finnish development.

We keep talking about Finland, obviously, because we are undergoing a major transformation here between grocery and monopoly, which is affecting quite negatively our spirits performance. I will mention it again later. On the wine side, we have taken good advantage of these regulatory changes. We have established a strong position early on in the grocery channel. This grocery part of the wine business has become sizable enough to influence our overall share performance for the market. I think Anora has demonstrated an appropriate level of commercial agility in taking advantage of this opportunity, while it's slightly more difficult to demonstrate it in the monopoly business because of the way that the monopoly works. Clearly, on the grocery opportunity, we took advantage of it very well. Gross margin, gross profit, comparable EBITDA, all of them improved quite significantly.

To summarize maybe the wine situation, what were the key drivers for the wine performance improvement in 2024, other than the fact, obviously, that the 2023 base, as you will remember, was significantly depressed because it was not a good year for wine in 2023. The four or five elements I would mention that supported our wine performance is first, obviously, this focus on marginality. Pricing we have taken mostly on our own brands and discussions we have had with our good discussions we have had with our wine partners to drive pricing in the markets and also look at the terms of conditions of our relationships. Also, positive net gain-loss balance on partner business. We had quite a few large partner losses that influenced 2023 and also partially the first quarter of 2024.

From that moment, we gradually started improving this net gain-loss balance for the partner business, and I trust that it will continue in 2025. Hedging and stable COGS. We do not talk about COGS too much in these calls. That is good, I think, because through the implementation of the Center of Excellence program and also because of the more stable raw material prices and the hedging that we have implemented, the COGS picture that we are working against is much more favorable. Both OpEx and marketing spend were under control and down versus the previous year, which also supported the wine business. On top of all of this, glögg performance, Blossa, and Blomberg now in Denmark performed well enough. It was not a perfect winter.

We didn't have, especially in Sweden, we didn't have enough snow to create this good Christmas atmosphere, which is needed for glögg sales. It is visible in Systembolaget's sales of glögg. However, we have significantly, by around 200 basis points, improved our share position, already very strong share position with Blossa in the glögg segment in Systembolaget. We have also expanded the footprint of glögg, of Blossa, to other markets, especially Denmark on the back of the Blomberg acquisition and also Norway. It is important to talk about Blossa because it is half, in terms of its impact on our business, is half of Koskenkorva's importance. Let's move to spirits. Yes, a more challenging quarter for spirits, as we already talked. Net sales minus 5%, which is a combination of the termination of the cognac contract that I mentioned before.

Also, here we need to talk about Finland again. Finland is obviously our largest market in terms of net sales and profits. The fact that the monopoly sales are visibly impacted by the regulatory changes and show around 10% decrease in net sales or drive us to around 10%-11% decrease in net sales, it has impact on our overall performance. The gross margin is in good territory. Also, gross profit was relatively stable, actually for the full year growing plus 2%. It is very visible that in the second half of the year, the momentum of the spirits business has deteriorated. In order to offset this, we are doubling down on our largest asset, which is Koskenkorva, obviously. We have a new campaign in place.

We are spending behind this campaign, and we expect to see it at least already in the beginning of the year in improved performance of our international business and Koskenkorva sales in international markets. Let's move to industrial. Industrial, we talked a lot about industrial in the first quarters of the year because this was mostly a drag on our overall performance. We were indicating at that time that we expect some stability, especially improved stability on the contract manufacturing side in the second half of the year. It has materialized, while the side product sales, both their pricing and volumes and net revenue and profits, all of the key indicators have continued to be on the soft side. Also, our own production volumes were not particularly strong for the reasons I have discussed a moment ago.

Contract manufacturing has improved, especially the Finlandia vodka volumes improved in the second half of the year, which has sizable impact on our industrial performance for the fourth quarter and also for the full year. It was also underscored by the ongoing efficiency improvements. As I also mentioned before, the Center of Excellence execution has provided some stability in our COGS. We have an ongoing program to improve efficiency on the industrial or supply chain part of our business, which is delivering improvements on the key indicators. I think that's enough for now in terms of introduction. I will be happy to answer questions, but with this, I would like to hand it over to Stein for more details. Thank you.

Stein Eriksen
CFO, Anora

Sorry. Yes, hello everybody and good morning. Let's then move over to the financial review of Anora for the fourth quarter.

I will have some slides on 2024. If we move to the next slide, starting with this slide that I think shows the quarterly net sales for 2023 and 2024. I think it illustrates in a good way the very high importance of obtaining a good fourth quarter as it is a strong contributor to the overall yearly sales as well as the results. Just to remind you that almost half of our full year profit is made during Q4. Of course, a very important quarter for Anora, both from a revenue point, from a net revenue point, and also from a cash perspective. Moving over to the numbers, as Jacek mentioned, Anora sales in the fourth quarter declined by 2.8% to EUR 205 million, primarily due to lower volumes in the spirit segments.

For the full year, we ended at EUR 692 million, a decline of 4.7% versus last year's EUR 727 million. If we move on, we can have a closer look at the composition of the 2024 revenues. As I mentioned, a 4.7% decrease in 2024 due to lower volumes in wine and spirits, as well as lower sales prices in the industrial segment. Jacek already mentioned it, but I want to highlight some recent single events explaining parts of the decline. We lost two partners that had impact on net sales in total compared to previous years. One was in the wine segment where we lost a contract. Also, like Jacek mentioned, we transferred the distribution of Bråsta Cognac produced by Tufon to a third party during 2024, also affecting the sales volume in the fourth quarter.

We have the Larsen divestment that also impacted the international sales of Larsen. I just also want to just highlight that we still have the distribution in the Nordics. As we have mentioned before, we also discontinued some low margin third-party filling contracts in Denmark. As already mentioned, lower sales in the industrial was all related to lower sales of side products. That is mainly then ethanol, feed, and starch, explaining then EUR 12 million or the EUR 13 million decrease in industrial. Moving over to the net sales development in the quarter, that was down by 2.8% starting with wine. As you can see, almost flat compared to last year and amounted to the sales amounted to EUR 100 million. Despite the overall market decline, the wine business managed to retain volumes, while the decline of the segment was driven by the third-party filling business.

is also worth mentioning, in Q4, the wine segment regained its overall market leadership in Finland, including grocery, due to a successful introduction of up to 8% ABV wines, where we have taken a leading position in the Finnish grocery channel. In spirits, total net sales declined by 4.9%, and Sweden delivered net sales growth, while net sales declined in all of the other Nordic countries. In industrial, the decrease was very much explained by lower sales of side products, like also that is also the fact for the full year. However, we are very happy to see that the contract manufacturing volume improved in the fourth quarter. Moving over to the comparable EBITDA development for the full year.

As you can see, the group comparable EBITDA was up 1% from the previous year, and EBITDA margin then ending at 10% of net sales in 2024. Very pleased with the overall performance on gross margin driven by mainly good revenue management as well as stabilization in input costs. The wine segment, as you can see from the slide, delivered notable EBITDA growth, almost EUR 10 million, while the two other segments, spirits and industrial, had a decline from previous year. Most of the EBITDA improvement in wine was explained by stronger gross margin as well as good OpEx control and OpEx savings. The spirit segment ended below last year, mainly explained by lower sales volumes as well as some higher OpEx, mostly then related to higher AMP investments. Lastly, industrial segment performance was negatively impacted by ethanol and side products erosion due to declined grain prices.

However, I would also like to state that good OpEx control in the industrial segment. Also, please note that last year's figures were affected by a one-off capital gain of EUR 11.6 million from the divestment of Larsen in Q3 2023, and it is classified under other operating income. That was not allocated to any segment, but of course then impacted the group gross profit for 2023. Moving over to the EBITDA development in the quarter. The comparable EBITDA, as you can see on the left-hand side, was up by 6.7% from last year, very much again driven by the stronger performance in the wine segment, increasing to EUR 28.9 million or 14.1% of net sales. Once again, wine improvement very much related to high gross profit and lower OpEx, while spirits had a comparable EBITDA decline, mainly then related to lower net sales and somewhat higher operational expenses.

In the industrial, the efficiency improvement programs together with improved gross margin did increase profitability. Yes, please also note that additional inventory impairments of EUR 3.8 million were made in wine and industrial segment and was reported as items affecting comparability. Yes, let's just look at very briefly the EBITDA margin, then rising up to 14.1% of net sales and showed an improvement from the previous quarters. Also, as you can see, an improvement versus last year. Moving over to the famous barley prices that during the last couple of years truly has affected Anora's results until it was compensated, I would say, with more active revenue management. The barley prices in December was 15% below previous year's level, and we do expect that it will stay stable also going forward.

As you know and are aware of, the market price of barley can significantly then fluctuate year by year. Of course, it's considered a major risk and as no hedging is used, but very happy to see that the barley prices has stabilized. Moving over to cash flow. I have to say I was very pleased when I got the first indications of the cash flow and the balance sheet numbers for December because it implied a good cash flow in the quarter. As you can see, net cash flow from operations for the full year ended at EUR 33 million. Yes, it was a weakening compared to last year, but also then remember that then last year we increased our sales of receivable program.

Please take note of the sales of receivable program amounted to EUR 164 million compared to EUR 174 million last year. Our CapEx was also fairly in line with own expectations and also with last year, mainly related to replacement investments. As I said, very happy to see a strong cash flow in Q4. Moving over to development in working capital that amounted to EUR -73 million, more or less on the same level as last year, and -11% of net sales at the end of December. As you can see, we have significantly reduced our working capital during the last quarters and years, both in absolute numbers and in percent of sales. Parts of it is related to increased share of the sales of receivable program.

I would also like to highlight that we also see an underlying improvement, mainly driven by reduced inventory levels. Talking about inventory, it decreased to EUR 139 million compared to EUR 144 million last year. Looking at the leverage, at the end of the quarter, our net interest-bearing debt ended at EUR 122 million compared to EUR 138 million last year. Our leverage decreased from two times last year down to 1.8 this year. As you can see, Anora's liquidity position is strong and our cash and cash equivalents amounted to EUR 182 million at the end of the quarter. Also, if you look at the lower part of the slide, you see that we still have EUR 150 million in unused facilities going forward.

Please bear in mind that we paid down EUR 50 million in our term loan at the end of September. Yes. Moving over to the last slide before giving the floor back to Jacek. Here are our financial targets for until 2030. Compared to our recent performance over the past three years on the right-hand side, I think it is fair to say that we will continue our focused efforts to get back on track to deliver on these long-term targets. That being said, we are happy to see that the net debt and the balance sheet is improving. Yes, parts of it are related to increased sales of receivable, but as I also said, we do see underlying improvement in working capital. Also, the dividend proposal for 2024 is EUR 0.22 per share, which is the same level as last year.

This equals a payout ratio of 141% of the earnings per share. As you know, the proposal is subject for approval at the AGM the 15th of April 2025. That ends my session. Leaving the floor back to you, Jacek, for some summary and outlook.

Jacek Pastuszka
CEO, Anora

Thank you very much. In terms of summary, I would repeat what I said at the very beginning. I believe Q4 demonstrated that we are back on track in delivering on this midterm agenda that we have established at the end of 2023. It has two large elements. First is marginality improvement on our base cover or base beverage business in order to offset the challenges on the top line side. The second element was improving our overall financial health, and Stein talked about it at length. I think we are ready now for questions.

Milena Hæggström
Head of Investor Relations, Anora

Yes, thank you, Jacek and Stein. Let's open up for questions. We already have some questions in the chat, but you can also raise your hand with the raise your hand function to ask a question live. We do have some live questions already. The first question comes from Maria Wikström at SEB. Please go ahead.

Maria Wikström
Senior Equity Analyst, SEB

Thank you. I actually would have four questions, if I may. I would like to start on the guidance for 2025 and get a bit more color on the assumptions behind the guidance. Talking about what kind of sales trend, gross margin, as well as fixed cost, I mean, you have built in your current guidance for 2025?

Jacek Pastuszka
CEO, Anora

Stein, can you take this one?

Stein Eriksen
CFO, Anora

Yeah, I do not know if I want to go too much into details regarding the guiding for 2025, Maria, but I can say that, of course, we are...

Sorry, some technical issues. No, sorry, Maria. I do not know if I want to go too much into details regarding all the assumptions regarding the guiding, but that being said, I mean, looking at the guiding for between 70 and 75, I feel pretty confident that we will be in that range in 2025.

Maria Wikström
Senior Equity Analyst, SEB

May I just dig a little bit more into detail in this one? Just thinking that what will happen, I mean, if or does your guidance hold even if the market will be down in 2025 as well? Have you built in, I mean, some fixed cost cuts, I mean, which would take you to growing profits even if the underlying markets would be down and your sales, I mean, along with the market development?

Jacek Pastuszka
CEO, Anora

Yes, the simple answer to this question, Maria, is yes.

We have obviously looked, we have obviously taken some assumptions for the market development. We need to be both sober about it, but also recognize that first, it is very uncertain how the market will develop. Secondly, our efforts on the commercial front should, and some of these investments that we are making in our brands, they should help us offset some of this. Just as this year, we will be watching very closely our OpEx performance and all the cost items to make sure that we have enough flexibility and contingencies to make sure that we react if something happens. The answer is yes, without going into detail on the assumptions we have taken, but yes, we have the contingency and plans in place in order to deliver on this guidance. Otherwise, we would not be communicating it.

Maria Wikström
Senior Equity Analyst, SEB

Okay, perfect.

On the gross margin improvement in the wine segment, I mean, we talked about it on the presentation, but a little bit more about, is there a gross margin impact on the channel shifts that we are currently seeing that more wines are consumed from the grocery store versus the monopoly channel? The gross margin improvement, is there an element of a channel shift that is supporting it?

Jacek Pastuszka
CEO, Anora

Obviously, there is, but it's not large enough to distort it. The marginality, if this is what you are referring to, the marginality of the business that we gained on the grocery side in Finland, the gross margins that we are able to generate there are lower, admittedly, than the margins that we are generating in monopolies, for example.

However, we have entered this opportunity, we have approached this opportunity with a certain set of expectations on the margins that we want to accomplish in order not to distort the overall picture. We are delivering on these margins. We are interested in continuing to develop the grocery wine business in Finland because it is not diluting our marginality of the wine segment to the extent where it would become a threat or a problem or a complication. We appreciate the fact that the top line in this channel is coming at the marginality that is acceptable for us.

Maria Wikström
Senior Equity Analyst, SEB

Thank you. I had a question on the inventory write-down.

Given that you are part of the retail business, I would think, I mean, of course, sometimes you misread the market and, I mean, you have these inventories, you are not able to sell on prices that you initially thought. Is this really an extraordinary item or should it be considered as an ongoing business?

Jacek Pastuszka
CEO, Anora

You are absolutely right. We have cases like the ones that you have described that we are reading the demand poorly and then we are making some other mistakes and then we end up with excessive inventory. This would not be the items that we would propose as items affecting comparability. These are really two special cases. Just to give you a little bit of color on these write-downs, inventory write-downs on wine and spirits, they come from two sources, as I said before, only.

One is Globus Wine and another one is Yellow Rösen. As I indicated in our Q3 call, we have been through the ERP integration project in former Globus Wine business in Denmark, which in itself created some challenges on the operational side, but it also improved our visibility and transparency of the inventory situation. These are extraordinary write-downs simply because they refer to inventories that were accumulated over quite a few years, including a period before the merger or before the acquisition. Now, as we move with the ERP implementation in Arcus, we would like to take some preemptive measures to make sure that we have a clean slate.

In our books, there are both normal, ordinary inventory adjustments for the reasons that you have mentioned, but these two to the total amount of around EUR 3.8 million or EUR 4 million, both obsolete provisions and inventory write-downs, they are extraordinary in nature.

Maria Wikström
Senior Equity Analyst, SEB

That is clear. Finally, I mean, just on a housekeeping question, have you restated some of the figures in the spirits segment? Because if I look at, compare the current comparison figures, actually for both group EBIT as well as the numbers for the spirits segment, they differ from the report that was published within the Q4 2023. Stein?

Jacek Pastuszka
CEO, Anora

I have to check up, Maria.

Milena Hæggström
Head of Investor Relations, Anora

Maybe I can answer that. When we published the annual report last year, we did do some minor changes to those figures. They are mentioned in that release in the end of March.

Jacek Pastuszka
CEO, Anora

Oh, this was a spirit adjustment of 1 point something. Yes, thank you, Maria.

Maria Wikström
Senior Equity Analyst, SEB

Yes, okay. It hadn't ended up in my module, so therefore I'm asking because I had different figures, but yes.

Thank you. No further questions.

Jacek Pastuszka
CEO, Anora

Thank you, Maria.

Milena Hæggström
Head of Investor Relations, Anora

Okay, thank you, Maria. Then we have the next question coming from Sanna Perälä. Please go ahead.

Sanna Perälä
Associate, Nordea Bank

Yes, hi. I have a couple of questions. First, I would like to hear more or for you to elaborate more on the situation with the Globus Wine regarding the Q3 EBITDA miss or poor performance there. What is the situation with the integration and perhaps the Danish market in general? Is there anything specific that we should take into account when we're looking at 2025?

Jacek Pastuszka
CEO, Anora

Yes, there are basically two stories here. One is the story of success, commercial success in the Danish market.

The market has been affected, as all other markets, by depressed consumption. However, our share position has not only been strong, but it has also considerably improved over the year 2024. We have added more than 200 basis points on the share front at acceptable marginality. From this point of view, we are satisfied with our performance in Denmark, and the Globus team has done an excellent job in winning market share and satisfying our customers and consumers.

The second part of the story is the ERP implementation in the middle of the year or in the beginning of the year, which did not go without issues, extra costs, and some disturbances, some turbulence, and also some improved transparency on the financial side of the business that we had to reflect both in Q3, if you remember, and then in Q4, it affected our inventory write-downs that we have just discussed. These are the two basic stories. We obviously expect that the former, which is the commercial success, will continue, and the latter, which is these disturbances, operational disturbances, will be corrected.

Sanna Perälä
Associate, Nordea Bank

Thank you. That was very clear. Moving on to wine and spirit segments. In industrial, you have managed to cut OpEx very much during 2024. Could you apply these learnings in wine and spirits as well?

Jacek Pastuszka
CEO, Anora

Yes, we can and we cannot.

Obviously, it's a good inspiration, and we continue looking at this. You just need to remember that the nature of our beverage business is such that it is more complicated because we have this commercial element to it. We have partners, we have customers, and there is a certain machine, a certain organization that is needed to cover for these needs. Things are a bit simpler, more straightforward, and there is a much higher element of blue collar on the industrial side. Yes, the answer to your question is it's a good inspiration. It's a good learning. It's not fully applicable.

Sanna Perälä
Associate, Nordea Bank

Right, thank you. Touching on Maria's question on your guidance, how do you see growth in 2025, perhaps in terms of markets and then reflecting your performance to that?

Jacek Pastuszka
CEO, Anora

Do you believe the market will decline in 2025, or should we start to see some growth already? No, I really don't want to speculate on the market development. We have taken some assumptions for our budget planning. As I said before, we are trying to be sober and don't expect too much. On the other hand, we need to keep a bit of a positive outlook, both on the fact that the market needs to stabilize and also on our ability to beat the market trends and grow shares in the places where they have not been strong enough for our liking. Without going into specific assumptions that we have taken for creating our budget, I want to say that we expect to beat the market in order to improve our top-line performance.

Sanna Perälä
Associate, Nordea Bank

Right, thank you.

A bit of a more technical question, perhaps just to clarify the inventory impairments. Were they made on materials and services line or in fixed costs? What I mean is, did they impact the gross margin as well or only EBITDA?

Stein Eriksen
CFO, Anora

Yes, I can answer that one. It is on the gross margin. It is impacting gross margin, yes.

Sanna Perälä
Associate, Nordea Bank

Adjusted gross margin was even better then?

Stein Eriksen
CFO, Anora

Exactly. Yeah, exactly.

Jacek Pastuszka
CEO, Anora

That is the point, especially for wine, because spirits part was taken on the industrial side. For wine, you see this 100 basis points improvement in Q4 versus Q4 last year, which in itself is a good number, I believe, but we have accustomed all of you, I think, to much better growth. For a full year, this growth is much better, 250 or 260 basis points.

If you adjust for it, Q4 was as good as we expected it to be.

Sanna Perälä
Associate, Nordea Bank

All right, perfect. That's all from me. Thank you.

Milena Hæggström
Head of Investor Relations, Anora

Thank you. If you have any more questions, please raise your hand. We also have many chat questions, so I will go through those next. The first one is coming from Mika Häkkinen. What were the main reasons for partner losses in wine? Price, quality, performance, etc. How have you mitigated those reasons not to lose more partners and to win new ones?

Jacek Pastuszka
CEO, Anora

It's obviously a broad subject. Let me start by saying that we are committed to the partner business. We are in the business of gaining partners and developing their sales and profits, not in the business of losing partners. It's not reflecting any strategic intent to reduce the share of partners in our business.

That's probably the first statement I need to make. The second one is that I personally believe, and it's proven by the performance and relationships we have with the partners who are with us, that we have a lot to offer, starting from the on-trade coverage. We are very committed to on-trade business, which is not the case for any other distributors. Ending with near-market filling or packaging capabilities, not to even mention our sustainability credentials or Pan-Nordic commercial platform that we are offering, which recently was extended also to the Baltics and covered all of the Baltics by opening of the Lithuania branch. We are not only committed to the partner business, but we are also investing behind this business, and we want to develop it.

There is a natural fluctuation in partner base, obviously driven by the negotiations and renegotiations and pitching and tendering and prospecting of new agency contracts. When we do not find satisfactory terms on either side, even if our partner does not believe that we can drive their business or we are dissatisfied with the terms and conditions, there is always a chance for one side to walk away, even if this relationship lasted for 10 or 15 or 20 years. What we are tracking very thoroughly is the net gain-loss balance on our partner business. As I mentioned before, it was very negative for wine in 2023. It was not a good year for wine in terms of partner acquisition and prospecting. We are moving now gradually into positive territory in the second half of 2024, and this should also carry over into 2025.

Spirits had a very good number of years on this front, delivering good value and sales and profits to our partners. 2024 is a little bit more difficult, and this gain-loss balance has become negative in 2024 for spirits. There is a bit of cyclical movement on this one, a bit of fluctuation in partner base resulting from the renegotiation of the agency contracts. As I said before, we are fully committed to the partner business.

Milena Hæggström
Head of Investor Relations, Anora

Thank you, Jacek. The next one is maybe for Stein about the net financials. They were EUR 5 million in Q4, largely similar to previous quarters despite lower debt. Is the EUR 5 million per quarter a good assumption, or would the run rate for 2025, or should we expect lower financials?

Stein Eriksen
CFO, Anora

Yeah, good question, Rauli. Yes, we paid down EUR 50 million of the term loan.

That should, on a yearly basis, give around EUR 1 million in lower financial costs. You will see the full effect in Q1 and going forward. A little bit lower going forward. I think Q4 is a fairly reasonable level of what you can expect also going forward, but a little bit lower.

Milena Hæggström
Head of Investor Relations, Anora

Thank you. Next question is coming from Jori Eliasia. Could you please talk a bit about what internal measures you are taking in order to increase profitability, be it streamlining your product portfolio, cost cuts, extracting synergies, selling off brands, other efficiency measures, and so forth? What is the status in terms of the insurance claim related to the Globus acquisition? Let's start with the profitability measures first.

Jacek Pastuszka
CEO, Anora

Yes, let's start with that.

I think it's a good question because it allows me to summarize some of the topics I have talked about already. Obviously, it all starts with net revenue. To deliver any improvement in profitability, you need to start with healthy top-line growth and revenue growth. This is what did not provide the stable enough base for us in 2024. As I said before, the first thing that we are doing is to invest behind it, especially on the spirits side. That's the first one. The second one is more of a continuation. If you take it down to the gross margin or gross profit lever, then we'll continue working on pricing and mix management to improve the share of margin-accretive businesses and more profitable businesses in our overall mix, whether it's own brands or partners.

The next thing is that we are experiencing now a bit of highly appreciated stability on the COGS side, but it's a combination of the hedging that we started doing more actively last year and also of the Center of Excellence execution that we wrapped up also in last year. This is another measure that we are taking in order to improve the profitability. Now, going down between gross profit and EBITDA, the OpEx lines, although we are not planning any aggressive cuts or restructuring at this stage, at least. It may come obviously later, but at this stage, we have no plans in place. We are watching very closely the OpEx development. Our OpEx in a highly inflationary environment was flat or even slightly negative in 2024. Also, our headcount was slightly negative, definitely not up in 2024.

We are managing this very cautiously, but also we are managing in a way not to undermine the commercial machine that we have in place to serve both our brands and partners. That is the combination of measures that we are taking. Of all of these dimensions, which are more or less covering the totality of the P&L, obviously, the one on which we struggled the most clearly in 2024, and that is why the questions about what we expect for 2025 are so relevant. The one that we struggled the most was obviously top-line development volume, net revenue, partially driven by markets, but also partially driven by the impact of pricing on our share performance.

Stein Eriksen
CFO, Anora

Sorry, Jacek, if I also can briefly comment on the working capital part.

We are also, I mean, still seeing potential to continue to reduce inventory, like I already stated, especially related to the number of SKUs. Also, we see potential to improve the number of payable days towards our suppliers. That is also something we will have focus on in 2025. Continue to reduce what we call C-SKUs, our tail, and then also increase the number of the days of payables.

Maria Wikström
Senior Equity Analyst, SEB

Thank you. There was this follow-on question on this Globus Wine acquisition-related insurance claim.

Jacek Pastuszka
CEO, Anora

Yes, Stein?

Stein Eriksen
CFO, Anora

Yes, no news on the insurance claim. We are still in dialogue with our insurer in the U.K.

Milena Hæggström
Head of Investor Relations, Anora

Thank you. Are there any more live questions in the audience? Do not seem to have any. We have one comment or a question from Maria for Jacek with today's share price move. Would you still consider staying on board?

Jacek Pastuszka
CEO, Anora

Yeah, I appreciate the question.

I take it lightly. Obviously, I have taken my decision, so there will be no changes here. The board is working on nominating my replacement. In the meantime, for the time that I'm here, we are working as usual. We are preparing our plans or executing already the plans we have prepared for 2025. I am not moving anywhere at this stage, and the team and myself continue to work to improve Anora's business. Thank you for your interest, Maria.

Milena Hæggström
Head of Investor Relations, Anora

Thank you. We do not seem to have any more questions in the chat either. Thank you for the speakers and everyone online for joining us today. Please be reminded of our upcoming investor events. We have the annual general meeting on the 15th of April and then the Q1 report on the 7th of May. Hope to see you then.

The annual report will be published on week 12 in March. Thank you for participation today.

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