Dear all, warmly welcome virtually to Helsinki, and thank you for tuning in for Kesko's full year 2025 release call. Today's headline is Kesko's Result Improved, Net Sales Grew in All Divisions, and it outlines 2025 well. In this presentation, we are also presenting 2026 guidance, as well as dividend proposal for the Annual General Meeting. Today's agenda is the following: President and CEO Jorma Rauhala will give the full year and Q4 presentation. We have here with us our business division presidents, Ari Akseli for Grocery Trade, Sami Kiiski for Building and Technical Trade, and Johanna Ali for Car Trade, as well as CFO Anu Hämäläinen. After Jorma's presentation, we have time for questions, both by phone and via chat function. All the materials related to full year and Q4 can be found at our website, kesko.fi under Investors. My name is Hanna Jaakkola.
I'm responsible for IR at Kesko. I will be at your service after the presentation for your questions and discussions. Now, Jorma, the stage is yours, please.
Thank you, Hanna. Ladies and gentlemen, welcome also on my behalf to this release call. I am Jorma Rauhala, and I have now the pleasure to present Kesko's full year and Q4 results. Yes, Kesko's result improved, net sales grew in all divisions, is our headline, and it describes our 2025 well. Towards the end of the year, we saw a turnaround in performance as the third quarter result improved and growth continued in the fourth quarter. Now, I will give an overview of our business performance and open up elements behind the result. I'll also present the guidance and outlook for 2026 and the dividend proposal to the annual general meeting. Kesko's comparable operating profit improved, and net sales grew in all divisions. This is a great achievement, especially taking into account last year's market situation and low consumer confidence.
In grocery trade, we saw an upturn in market share. Profitability was strong despite investments in price, quality, and network. In building and technical trade, comparable operating profit grew despite the challenging market. In Denmark, we achieved strong market position through acquisitions. In car trade, market position grew stronger and comparable operating profit increased significantly. Kesko estimates that its 2026 comparable operating profit will amount to EUR 650 million-EUR 750 million. In 2026, operating environment and profit are estimated to improve in all divisions and all operating countries. We execute our growth strategy, and strong growth investments will continue. Dividend proposal to the annual general meeting is in line with dividend policy, EUR 0.90 per share, payout ratio 84%. Net sales for 2025 totaled over EUR 12.5 billion, and it increased by 2.3% in comparable terms.
Net sales increased in all divisions in both comparable terms and in reported figures. Comparable operating profit for last year was EUR 654.9 million. It increased by EUR 4.8 million. Operating margin was 5.3%. Operating profit increased in building and technical trade and car trade, and decreased in grocery trade. Operating margin for grocery trade was 6.5%, which is clearly above 6%. For car trade, it was 6.1%. For building and technical trade, operating margin was 3.8%, which is good result in low cycle. Return on capital employed was 10.4%. Return on capital employed increased in car trade, was down in building and technical trade, and in grocery trade compared to 2024. Financial position. Amount of net debt was impacted by investments in store sites and acquisitions.
Cash flow from operating activities was EUR 880 million, and it was affected by the change in the Food Market Act in first of July, which shortened the payment terms. The estimated negative impact of the payment term change to cash flow was approximately EUR 100 million. Capital expenditure totaled EUR 735.7 million. I'll open up the investments on the next page. Interest-bearing net debt increased year on year as a result of investments in acquisition and store site network. Net debt to EBITDA was 1.6, which is clearly below our financial target of 2.5. Capital expenditure totaled EUR 735.7 million.
We continued the investments in growth, and the main CapEx in 2025 were three acquisition in Denmark, store site investments in grocery trade, and the construction of Onnela, Onninen, and K-Auto shared logistic center in Hyvinkää, Finland. Expenses. Expenses have increased mainly due to acquisitions. It is good to bear in mind that we gained some 760 new employees in Denmark last year through acquisitions. Expenses, excluding the acquisition, were up by only 1.6%. This is a good achievement, taking into consideration the salary increases in all our operating countries in 2025. Also, cost rates improved slightly. And now to Q4 results. We saw good net sales development in all divisions. The performance in all division was in line with the expectation we had at the beginning of the quarter. Net sales in Q4 totaled over EUR 3.2 billion.
It was up by 3.1% in comparable terms. The net sales grew in grocery trade by 3%, in building and technical trade by 2.9%, and car trade by 4.4%. Net sales grew by 2.9% on a comparable terms in Finland and by 3.9% into other operating countries. In Q4, comparable operating profit was at EUR 174.8 million, and operating margin was 5.4%. Comparable operating profit increased in car trade and building and technical trade, and decreased in grocery trade. And now, to grocery trade in Q4, upturn in market share, profit at a good level. In Q4, like said earlier, divisions net sales increased and comparable operating profit was slightly down. The total grocery market in Finland grew by 2.7%.
K-Group grocery sales were up by 4.2%. K-Group grocery store chains gained market share clearly in Q4, but also in H2 2025. In Q4, all our grocery chains won over market share in their segments. In 2025, K-Citymarket won market share into hypermarket segment. Customer flows continued to grow, thanks to the price program and campaigns. Customer satisfaction was clearly up for all our grocery chains. Kespro's net sales up by 0.4%, and again, Kespro gained market share as it did for the whole 2025. K-Citymarket non-food sales were down by 0.4%. Online grocery sales were up by 6.6%. General grocery price inflation in Finland was approximately 1.8%, but the price development in K-Group stores was only 1.1-1.5%, especially thanks to our price program.
Demand for quality products and services increased in our grocery stores, which may indicate a positive change in consumer behavior. I am very pleased that we saw the turn in market share development last year. The change can be clearly seen in the graph on this page. Also, in January, good sales development continued. Our strategy is focusing on quality, price, and network is working. What comes to quality, we have done significant efforts to raise quality level together with K retailers. Store-specific business ideas are at the core. Special focus is on fruits and vegetables, bread, and non-food. Our digital reach has risen to a new level. We reach digitally nearly 2 million customers, and the number has increased by over 20% in 2025. This is very crucial to us, as media and data business has grown significantly and offers us earning streams.
Our price program launched in January last year. It's a long-term program, and we will continue executing it. This is also a joint effort with retailers. Also, active campaigns continues as well as personalized offers, and we can see increased customer flows. Our net investments will continue. In 2025, we opened or renewed 60 stores, including 2 new K-Citymarket stores. Network net impact on our market share was still clearly negative in 2025, despite new store openings. In 2026, the network impact is expected to be neutral. The network will start supporting market share development gradually in upcoming years. Annual investments in the stores network will be around EUR 200 million-EUR 250 million going forward. Building and Technical Trade in Q4, cycle is gradually recovering, sales and profit grew stronger.
In building and technical trade, net sales increased and profit improved in Q4. Market demand continued to be weak, especially in new housing construction. It is good to note that the market has been very difficult and many of our competitors are struggling. In that light, our 3.8% EBIT margin is strong. Net sales grew and profit improved clearly in both technical trade and building and home improvement trade. In Q4, we could see signs of sales margin returning to normal level throughout the division. In Finland, K-Rauta's result was strong compared to the markets. In Onninen Finland, the Q3 growth trend in sales continued, and profit close to comparison period level. In Norway, sales for Byggmakker and Onninen were close to comparison period level, and profit improved for both. In Denmark, the sales development for Davidsen was good.
Integration of acquired companies were completed technically, and the work to increase sales and improve profitability continues. In Sweden, K-Bygg store conversions were completed. Credit risk is well under control. Write-downs of overdue trade receivables totaled EUR 0.1 million. Share of result from Kesko Senukai was EUR 12.1 million. In 2025, share of result from Kesko was EUR 19.5 million, EUR 1.4 million below the 2024 figure. For building and technical trade, profit improvements in 2025 came from countries outside Finland. This is important since nearly 60% of building and technical trade division sales come outside Finland. In Finland, both K-Rauta and Onninen are strong market leaders. In Sweden, the operations made losses. Closure of B2C-focused K-Rauta chain and the conversion of eight stores to K-Bygg did impact profits negatively.
In Norway, in 2025, there was a significant profit improvement for both Byggmakker and Onninen. Onninen's market share increased in Norway. In Denmark, Davidsen has now a strong market position. Integration-related costs impacted result. In 2025, the PPA costs related to acquisitions were EUR 5.7 million in Denmark. In Poland and the Baltic countries, Onninen has a good market position and stable profitability. In this picture, we can see K-Rauta's and Onninen's sales development in Finland since 2019, quarter by quarter. Both have strong market shares. K-Rauta is the market leader in building and home improvement business in Finland and Onninen in technical trade. This picture describes the whole market pretty well. K-Rauta sales development turned back to black figures in Q4. Onninen sales continued to grow in Q4. And then to the car trade in Q4, strong performance continued in a challenging market.
Net sales and comparable operating profit increased even though the market remained challenging. Market demand for new cars was still muted. Q4 first registration of passenger cars and vans were down by 2%. First registration of brands represented by Kesko increased by 3.5% in Q4. Our good development is a result of the extensive product and service portfolio and constant improvement of operational excellence. Market trend in sales of used cars from dealerships were up by 1.8%, and our used car sales were up by 13.3%. Also, service sales increased. We are targeting to grow, especially in damage repairs and the servicing of cars five years or older. In sports trade, net sales and comparable operating profit decreased, but market share grew. Then to profit guidance and outlook. Profit guidance for 2026.
Kesko Group's profit guidance is given for the year 2026 in comparison with the year 2025. Kesko's operating environment is estimated to improve in 2026, but to still remain somewhat challenging. Kesko's comparable operating profit is estimated to improve in 2026. Kesko estimates that its 2026 comparable operating profit will amount to EUR 650 million-EUR 750 million. Key uncertainties impacting Kesko's outlook are developments in consumer confidence and investments appetites, as well as geopolitical crises and tensions. Outlook for 2026. The operating environment for Kesko is estimated to improve in 2026 in all divisions and all operating countries. Kesko's comparable operating profit is also estimated to improve in 2026 in all divisions and all operating countries. In grocery trade, B2C trade is estimated to pick up and the food service business to remain stable.
In 2026, the comparable operating margin for the grocery trade division is estimated to stay clearly above 6%, despite the investments in price and the store site network. The comparable operating profit for the grocery trade division is estimated to improve in 2026 compared to 2025. In building and technical trade, the cycle is expected to improve moderately in 2026 from an exceptionally low level. The comparable operating result for the building and technical trade division is estimated to improve in 2026 compared to 2025 in all Kesko operating countries. In the car trade market, new car sales are expected to remain muted compared to long-term levels, but to nonetheless grow compared to 2025. The net sales and comparable operating profit for Kesko's car trade division are estimated to improve in 2026 compared to 2025.
Finally, the dividend proposal for AGM. Board of Directors is proposing a dividend of EUR 0.90 per share to the Annual General Meeting. It is proposed to be paid again in 4 installments. This proposed dividend represent 84% of the comparable EPS. Strong investments in growth will continue. Proposal is in line with our dividend policy to pay 60%-100% of comparable earnings per share as dividend. Some words to summarize my presentation and Kesko's year 2025. Nearly all businesses gained market share in 2025. In grocery trade, market share turned around in H2. Customer visits have increased, and customer satisfaction has improved clearly. Strategy execution continues: quality, price, and the store site network. In building and technical trade, sales increased clearly. Onnela Logistics Center is now in use. Construction cycle is strengthening moderately.
In Car Trade, sales development in new and used cars as well as services were good. Also, sports trade outperformed the market. All divisions are well positioned for further market strengthening. Thank you for your attention. This was my presentation. I guess it's time for questions now.
Thank you, Jorma, for your presentation, and now it's time for questions. So we will take first the questions from the conference call line, and then from the via chat function. And please note that if you're posing questions through the chat function, there is a slight delay, so be sure to pose your questions so that we have time to take the questions. Please.
If you wish to ask a question, please dial pound key five on your telephone keypad to enter the queue. If you wish to withdraw your question, please dial pound key six on your telephone keypad. The next question comes from Maria Wikström from SEB. Please go ahead.
Hello, this is Maria Wikström from SEB. I have three questions. I'll take them one by one, and I'll start with the guidance and assumptions behind your guidance as you guide for adjusted EBIT in the range of EUR 650 million-EUR 750 million, and the low end of the guidance range is slightly below 2025 EBIT. So what would need to happen for you actually to hit the low end of the guidance range so the results would not grow in 2026 compared to 2025?
Thank you, Maria. Good, good question, and I think that of course, the main, main topic or issue is the consumer confidence. We believe that the market situation will improve in all countries, all divisions, but very moderately. And of course, if that would happen, let's say that the market wouldn't improve at all, that would be the case. But like, say, we believe and of course, we believe that the market will improve this year and that's we have this 100 million range, EUR 650 million-EUR 750 million, and the biggest question is consumer confidence.
Then my outlook, my next question is on the outlook of the building and technical trade, and if you can be more specific, market by market. So which of the market you see the biggest recovery happening in, in 2026? And if you could a little bit discuss the outlook on the different geographies in building and technical trade.
Yes, maybe I can start with a few first, but Sami, you can continue then. But of course, all in all, market outlook is quite similar in all countries. But of course, we have also some differences, like in Norway, interest rate is still high, and if you look Sweden, the market is quite okay, but we have our own issues, let's say, so with K-Rauta, but now it's kind of, it's gonna implement this change. But please, Sami, continue.
So thank you, Maria. Like Jorma said, I think, biggest worry overall is, of course, consumer confidence, and that we see in all our operating countries that that is weak. But, to answer your question, where we see the positive signs, of course, Denmark, we still believe will be the strong. Of course, consumer confidence, they're also low. Sweden, we believe that it's gonna be better also for Sweden, I mean, overall market for 2026. And of course, still, if we look the forecasts, what we have, for example, from Forecon, still we see that Finland should be also getting better gradually, of course. And of course, I think overall, all the markets are going for better now.
But, of course, this new construction and particularly new residential construction is something that we need to follow carefully, and then we will see whether the bigger improvement will come or not. But overall, I would say that we are well positioned when the growth start. And of course, this Q4 was already positive for us, so I'm very happy about our performance in Q4 overall, and of course, we saw already that the market is getting gradually better, but I think we were also in many markets, doing better than the competition.
May I just have a follow-up here, given that the December sales figure for building and technical trade in Finland was surprisingly strong, up 7%. So is there something like extraordinary? So thinking that, I mean, people bought more before the new price list or something like that, or is this really like a showing the early signs of a recovery in the Finnish B&TT?
Yeah, Josami, you-
Yeah, maybe a little bit too early to say the big picture, but of course, it's getting better. And like I said, we saw that we are doing much better than the market, both in technical trade but also with the, with K-Rauta here in Finland. And also, I think this is now particularly, you know, important that you have good availability, and, that we have been also building up all the time or keeping that in the good level. So, yeah, I think, nothing so special there. Our performance was good, and, and also market getting gradually better also.
Of course, we can say that there is a consolidation happening in Finnish technical trade business. I think that we managed to gain market share quite nicely latter part of the year, especially quarter four and maybe December.
Yeah.
Of course, December you have Christmas time and not so many selling days, but,
That's-
It was, it was a strong one.
That's true.
Yes.
We gained market share-
Yeah
-with Onninen and-
Yes
through Q4. But I would say it's also the market condition-
Yeah
-and also our sales push, I would say so, and then availability, and then, of course, this consolidation.
Yeah.
My final, final question is on capital allocation. So if you could talk about the investment needs for 2026, and then your view on M&A, if we should expect more M&A during this year.
Yes, all in all, our CapEx, something around EUR 400 million this year. Like I said, it's clear that we will implement this grocery store site network strategy, and it means EUR 200-250 million also this year. Of course, in our strategy is that we are seeking growth in building and technical trade, especially through acquisitions, but not any comments on that one. But of course, we are working daily on also with that topic.
Yeah.
Perfect. Thank you so much. I have no further questions at this point.
Thank you.
Next question from the line.
The next question comes from Miika Ihamäki from DNB Carnegie. Please go ahead.
Thank you. It's Miika here. Can you elaborate a little bit more on the drivers behind profitability decline in grocery trade? So we know that some of your competitors began aggressively cutting also prices again late last year. So my first question is that, would you consider this is typical behavior in the market, or does it reflect intensified competition, potentially in response to the fact that you started gaining market share? And in this context, did you see that you needed to respond more aggressively on pricing? And then finally, what is your assumption of the impacts of price investments on grocery trade profitability into 2026?
Thank you. And, all in all, I have to say that I'm very, very pleased, what comes to our grocery division. We have to remember that what was our issue has been, let's say, some years now, is that we have lost market share. And 2024 spring, we decided that we have to stop losing market share and start to gain market share, and now we have done that. At the same time, we say that the EBIT level should be clearly about 6%. And, of course, we have done that also. But Ari, you can continue with how competitors have reacted, and of course they have.
Yeah. Thank you, Miika. Excellent question. And of course, there is very hard competition all the time in the retail market, especially in the grocery sites. But based on the current development of our market share, we have prices good enough now in the market, and we are gaining market share. So we all the time checking around what is the price level and do the necessary actions, but at the same time, we are able to keep the profitability level clearly above 6%.
About, he asked also this: this year, how we will continue, but we will continue our strategy-
Yeah
-and to have the store site network quality and pricing. And it's so good too that we can share this topic with our retailers.
Yeah
-that we really, we understand, and we, we have to continue with this path because we saw, saw now the results. But, Ari, do, do you have anything to add, about this year and pricing progress?
Yeah. We just, you know, can say that we will continue at the same level, but we also put more actions to the, you know, to the target offers for the customers, especially. Not just the basket prices, but we will add on target prices. And good part for that is that also the supplier side will support that. And the store owners are very happy with the, with the current strategy, so we will continue this. And this will be the first year when we have, like, a neutral effect of the store network. Last year we had very negative effect, and still we was able to gain market share, and January's continued strong about sales side.
Yes. And last year, a year ago, we stated that we will invest together with retailers, maximum EUR 50 million what comes to our price program.
Mm.
Now, we have announced. We haven't announced any certain amount on that one, but definitely we can continue our price program.
Yeah
And we are also ready to react if needed.
Yeah.
Thank you. Just on the assumption that you continued the campaigns or targeted marketing investments, price investments, now we saw that the profitability declined. You still had a strong growth in grocery, but can you still elaborate on the key assumptions underpinning that the grocery trade profit will actually grow this year?
Yeah, let's see. Of course, we believe that the whole market will grow, and also our business will grow, and our target is to gain market share. And what comes to EBIT level, it's still very valid that clearly about 6% is our target, and the 6.5 last year was that very nicely.
Maybe to add that last year, also due to the low consumer confidence, we had Kespro's EBIT decline. So if the consumer confidence picks up, there is a possibility that that will support the margins in the grocery trade as well.
Yeah, another part was that non-foods business, you know, in the K-Citymarket, because there was, you know, no winter in December. It has very strong effect for the profitability of the clothing side and sports goods, so that's one of the reasons behind the results in Q4, especially in December.
Yes.
Okay. Thank you.
Thank you. No further questions. Or no, no further questions from the conference call line. Neither I don't have any questions from the chat function, so short and sweet. Thank you, everybody, for the good discussions, especially Miika and Maria, and I wish you all very good, and unfortunately, very cold February day. Thank you.
Thank you.