Rapala VMC Company Description

Rapala VMC Corporation, together with its subsidiaries, operates as a fishing tackle company in Finland, rest of Nordic countries, Russia, France, rest of European countries, the United States, rest of North America, and internationally.

The company offers fishing lures, baits, hooks, reels, lines, rods, tools, and accessories. It also manufactures and distributes fishing tackle, outdoor, and winter sports equipment.

The company offers its products under the Rapala, Okuma, 13 Fishing, Strike Master, VMC, Sufix, Storm, Dynamite, Marttiini, Peltonen, Williamson, Blue Fox, Carp Spirit, Luhr-Jensen, Ragot, Terminator, Remen’s, and Elbe brands.

Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland.

Rapala VMC Corporation

Country	Finland
Founded	1936
Industry	Leisure
Sector	Consumer Discretionary
Employees	1,306
CEO	Cyrille Viellard

Contact Details

Address: Mäkelänkatu 87 Helsinki, 00610 Finland
Phone	358 9756 2540
Website	rapalavmc.com

Stock Details

Ticker Symbol	RAP1V
Exchange	Nasdaq Helsinki
Share Class	Class A Shares
Fiscal Year	January - December
Reporting Currency	EUR
ISIN Number	FI0009007355
SIC Code	3949

Key Executives

Name	Position
Cyrille Viellard M.B.A.	President and Chief Executive Officer
Miikka Tarna	Chief Financial Officer
Jean-Philippe Nicolle	Chief Operating Officer
Tuomo Leino	Executive Vice President, General Counsel, Head of Sustainability and Secretary of the Board
Arto Nygren	Executive Vice President of Lure Manufacturing
Marcus Twidale	Executive Vice President of Rapala Brand and Group Strategic Brand Management
Tuomas Akkanen	Executive Vice President and Head of Group Supply Chain and Winter Sports
Travis Tuma	Executive Vice President and President of Rapala VMC - USA