Rapala VMC Company Description

Rapala VMC Corporation, together with its subsidiaries, engages in manufacturing, sourcing, and distributing fishing tackle products in North America, Nordic countries, rest of Europe, and internationally.

It operates through two segments, Group Products and Third Party Products. The company offers products used in lures for hard baits, and also for fishing accessories, clothing, luggage, and eyewear; metal lures specifically designed for salmon and trout fishing, and trolling in fresh and salt water; braided and monofilament lines, and specialized leader lines; hooks used for sport fishing and commercial hooks, and terminal tackles; hard baits, hybrids and rigged, and unrigged soft baits; specialized trolling lures and metal jigs for saltwater big game fishing; baits for carp, match, and coarse fishing; and knives for filleting, outdoor, hunting, and kitchen use, as well as ice augers and auger blades, and cross country skis.

Its brand portfolio includes Rapala and other international brands, such as VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, Trigger, Marttiini, and Peltonen.

Rapala VMC Corporation was founded in 1936 and is based in Helsinki, Finland.

Rapala VMC Corporation

Country	Finland
Founded	1936
Industry	Leisure
Sector	Consumer Discretionary
Employees	1,306
CEO	Cyrille Viellard

Contact Details

Address: Mäkelänkatu 87 Helsinki Finland
Phone	358 9756 2540

Stock Details

Ticker Symbol	RAP1V
Exchange	Nasdaq Helsinki
Fiscal Year	January - December
Reporting Currency	EUR
ISIN Number	FI0009007355
SIC Code	3949

Key Executives

Name	Position
Cyrille Viellard M.B.A.	President and Chief Executive Officer
Miikka Tarna	Chief Financial Officer
Jean-Philippe Nicolle	Chief Operating Officer
Tuomo Leino	Executive Vice President, General Counsel, Head of Sustainability and Secretary of the Board
Arto Nygren	Executive Vice President of Lure Manufacturing