Good morning, ladies and gentlemen, and welcome to Sanoma's 2021 full year result presentation. My name is Kaisa Uurasmaa. I'm heading Investor Relations and Sustainability at Sanoma. Today, we have President and CEO Susan Duinhoven, and CFO and COO Markus Holm, presenting the results. After the presentation, we will host a Q&A session. We will first take questions from the telephone line, and then you can also use the chat function in the webcast platform. We take those questions after the questions from the telephone. This event will be recorded, and the recording will be available on our website soon after the event. We had a strong year last year, and now I'm happy to hand over to Susan to tell you more about it. Please.
Thank you, Kaisa. Also from my end, a warm welcome to this full year 2021 result presentation. As Kaisa already said, we had a strong year. Good growth both in sales and in profitability in both our businesses. If we look at the sales, then we see now EUR 1.25 billion sales, 18% up from last year. What we're particularly pleased with is that 7% of that growth was comparable sales growth. All in all, operational EBIT improved with 26%, EUR 197 million in total for the year. That brought the operational EBIT margin, excluding PPA, to 15.8%, 1.1 percentage points up from last year.
The free cash flow, of course, followed that good result, improved to EUR 140 million, EUR 45 million up. That was the overall EBIT EBITDA improvement that created that cash, the comparable sales growth, and of course also the Santillana acquisition. That cash inflow reduced our leverage, and our net debt over EBITDA declined to 2.4, and is now well below our long-term target of below three. The board therefore proposes a dividend of EUR 0.54, which is EUR 0.02 up from the EUR 0.52 over 2021. The outlook for 2022, the group reported net sales will be between EUR 1.25 billion and EUR 1.3 billion, and our operational EBIT margin, excluding PPA, is expected to be between 15% and 16%.
If we then look at the qualitative progress that we have made during 2021, we're also very pleased. We see that the integration of the recently acquired businesses took of course quite a bit of our focus in this year. Both the integration of Santillana in Spain, but also the regional news business in Finland went very well. The regional news integration is now finalized, and we have achieved there the full synergy potential that we had estimated. Even slightly over EUR 13 million. Also the digitalization in our business continued during 2021. That supports our overall business transformation.
In Learning, we see the positive impact of the increased usage of our digital platforms and our digital content, and we see that especially in the Netherlands and in itslearning, having its positive effect on both the sales and the EBIT results. In Media Finland, we see a continued solid growth of our digital subscriptions, both in news and in entertainment. We're particularly pleased with the growth of 21% in our digital advertising, which truly converts both the subscription and the advertising business more and more into digital businesses. You will also remember that last year we published our updated sustainability strategy in March, and we committed to the science-based target, the emission reduction targets, and we signed the UN Global Compact.
That resulted then in the second half of the year in significant improvements in our key ESG ratings. For example, the CDP rating score improved from the D last year to a B this year. All in all, also the organization and the overall business showed a very strong resilience in this second year of the pandemic. We showed strong growth in sales and earnings, even though the events business was still significantly impacted in Finland by the corona restrictions. I'm particularly proud and want to thank all our teams across all the countries very much for their resilience in coping with these difficult circumstances and creating such a good business result throughout the business.
We see that the employee engagement is still at a high level, even though it's a little bit lower than in the peak year in 2020, but still well above the European average. Proud of the teams and proud to be part of that. If we now go in a bit more details in the two of the businesses, we're starting with Learning. If we look at Learning, we saw organic growth 7% above our long-term target and the Santillana acquisition both contributing to that strong sales growth. 28% up from last year, now well above the EUR 600 million, with EUR 637 million in total. The growth was both in our material business and in our digital platform business.
Learning material businesses grew in all the markets. Strongest and most prominent growth was in Poland and in the Netherlands. In Poland, it was the last year of the curriculum reform that gave an absolute boost, and we know that this was the last year of that set of curriculum reforms that the Polish market has experienced. 2022 will be significantly lower market, but then to pick up again in 2023 with the new grades being reformed. In the Netherlands, we see a continued support in the shift to the subscription model. That supports both our sales and our profitability in that business.
We were also helped with increased spending in the Dutch market that was specifically focused on 2021 and especially in primary education, quite strong. There, in order to help students recover from the delays and the school closures, schools spent some extra on materials. In both markets, we saw market share growth being supportive, not only of course of 2021, but also of the years to come. If we look then at the digital learning platform business, there we saw specifically in itslearning very good growth from new customers, especially in the German market. There we had, of course, a bit of benefit from the digital education that was now needed during the pandemic period.
All in all, strong organic and acquisition growth in Learning, then also leading to a 40% growth in operational EBIT excluding PPA. EUR 134 million in profitability coming from those two same sources, a majority of the improvement coming from the acquisition of Santillana in Spain, but then also supported by strong organic growth. The margin then increased with 1.8 percentage points to 21% margin. If you look at the curve, you really see the development over the last years of our Learning business. Strong revenue growth coming from both acquisitions and organic growth, where the organic growth in 2020 and 2021 is already on the high end and now even over our long-term target.
also the profitability with 21% already approaching the 23% that we see as a realistic long-term target. Of course, in learning, that goes with bit ups and downs, depending on the acquisitions, but also depending on the curriculum. If we then go to Media Finland, they're solid net sales growth, 9% in total, bringing it above EUR 600 million, and an organic growth of 7%. That organic growth came again also from the growth in subscription sales. Helsingin Sanomat subscriptions, 1% growth year-on-year, the fifth year in a row that the number of subscribers increases and already over 70% of the HS subscribers generate digital revenues.
Not only news, also on the entertainment side, subscriptions increasing with Ruutu+, our video-on-demand platform that grew 15% last year and now landed at year-end around 320,000 subscribers in total. The advertising sales recovered from the 2020 corona year, grew 7% year on year, but is still 5% below the 2019 level. We're particularly enthusiastic about the growth in the digital advertising. 21% growth there is truly strong, and it now outweighs the decline in print advertising. That is at the end of 2021, for example, we saw in our news business that the digital advertising sales is already larger than the print advertising. Becoming truly a digital company also in media.
If we look at the events business, that was one of the businesses that was impacted by the pandemic, we saw the net sales coming to EUR 40 million, which was of course significantly up from last year, but still well below half of the 2019 level. We did not see any profit contribution from that business. The sales growth then also resulted in earnings improvement, and the EBIT grew with 10% to EUR 74 million. Margin stable at 11.9%, already very close to our long-term target's lower limit. The earnings improvement as the sales driven by the rebound in the advertising and the continued increase in subscription sales.
There were also some offsetting costs, and that was typically the higher personnel cost, and that was more due to the low comparable year of 2020, where we halved the bonus provisions and the pension was delayed in the Finnish market, the pension payments. That created a low 2020 against which 2021 showed a higher personnel cost. The paper cost increased slightly in the Q4 , but there due to longer term contracts, still very modest impact, but there we expect significantly higher costs during 2022. If you look at the picture, the graph clearly shows, I think, a remarkably stable business, even with two years of pandemic. Sales now being well above EUR 600 million and a profitability that is already close to the long-term financial target.
Increased digitalization in that business further helping the media business along. This is a moment where I really would like to thank the media team in Finland for an exceptional performance to create such a stable business. The board proposes a dividend of EUR 0.54 following this good result, which is EUR 0.02 up from last year, the EUR 0.52 per share. It represents in total a payout of EUR 88 million. A yield of 4% when we take the stock price at the end of 2021. In order to accommodate the usual seasonality in our cash flow in the business, we pay the dividend typically in two parts.
EUR 0.27 will be paid on 20 April , with a record date of 11 April , and then the EUR 0.27 in November, with a record date that is going to be decided in the October board meeting. The dividend policy is unchanged. Sanoma aims to pay an increasing dividend equal to 40%-60% of the annual free cash flow. If we then look to 2022 and look at the outlook that we have in place, we see another good year in front of us. We expect group's reported net sales to be between EUR 1.25 billion and EUR 1.3 billion. The group's operational EBIT margin, excluding PPA, is expected to be between 15% and 16%.
When we then look at our operational environment, we think that the continuing coronavirus pandemic will not have a significant impact on our business. We expect the advertising market in Finland to be rather stable. If I then give a bit more color to that 2022 outlook and our expectation for another good year, we expect to have solid performance again, and we have a very strong pipeline of acquisition opportunities that we think will materialize. If we look into the learning market, we see curriculum changes, as always in learning. In Spain, we expect to see a growth in revenue due to the curriculum change that will start in 2022. The split between 2022 and 2023 is still uncertain and will remain a bit uncertain, probably till the summer period.
There, we also need to take into the back of our minds that the first year of a curriculum change typically also goes with marketing and sales costs. The full profitability of that business will come more towards 2023. However, the increase in sales in Spain, we expect to be able to compensate the logical decline that we will see in the Polish market. After heavy years of market growth, the Polish market will decline significantly. If we then look at the Finnish media business and the advertising market in particular, we will think that that market shows continued strength as it did in 2021. For our own performance, we think that our digital advertising will continue to grow strongly.
The fact that the print advertising is only 25% of our total advertising base means that the regular decline that you see in print will be less impactful on our overall result. If we look at raw materials, we see that the cost will increase. Paper and printing cost between the two businesses are expected to increase by about EUR 10 million, equally split between the Learning and the Media business. This will have only a temporary margin impact because over time, we will be able to translate the higher cost into our pricing. Of course, this higher cost base is already included in our outlook that I just mentioned.
We will this year also make some investments, and some further investments into our digital platforms and harmonizing those platforms, but also in, adapting our offices to the new ways of working in the different territories, to enable, people to come back to the office in a safe environment and with hybrid working. All in all, we think strong year 2022, a strong pipeline of acquisition opportunities, and therefore we keep our long-term targets very much unchanged. We target in Learning 2%-5% comparable growth and over 23% operational EBIT margin excluding PPA. We think that is very realistic. The Media Finland business, stable revenues and a slight increase still in operational EBIT margin in the longer term of 12%-14%.
Now, in December, we also announced that Alex Green is appointed as the new CFO for Sanoma. Alex will start with us on the 1 March. He will be, as usual, responsible for all the groups of finance functions. He joins us from eBay, where he worked since 2013 as the overall CFO for the Classifieds Group. We're very grateful to Markus Holm for the last five years of excellent performance and growth in the company. We're also very happy that he will be with us till the summertime to make sure that there is a solid and complete handover to Alex Green. With this, I would like then to hand over to Markus for his last quarterly result presentation. Markus.
Thank you very much, Susan. It's been a truly exciting journey these past five years that I'm happy and proud to have been part of. I'm really confident that this successful journey will continue as well. Also, a warm welcome to Alex Green. Let's then have a look at the earnings for 2021. We had a strong earnings growth that was driven by solid organic net sales growth and also the acquisitions in both businesses. If we look on Learning, we saw a EUR 38 million improvement in operational EBIT excluding PPA, explained by mainly the acquisition of Santillana, but also organic growth across main markets, in particular Poland and Netherlands.
Media Finland, we saw a EUR 6.9 million improvement in EBIT, and there, as a positive, the growth in B2B and also the acquisition of Regional Media in April 2020. The overall operational expenses normalized, so that was a negative impact. Also, the fact that personnel costs, especially due to the lower bonus provisions and pension payments in 2020, this also normalized. That was a negative in the year. We saw no profit contribution of the events business compared to the positive impact that we had in 2020 of the insurance compensation received. As a small negative also, the divestment of Oikotie that we did in July 2020.
In other, there we had a negative EUR 4.3 million impact, and that was mainly due to a low level in 2020 when we had reversals of bonus provisions, lower pension payments and similar. Looking then at free cash flow, that improved significantly in 2021 from EUR 95 million to EUR 140 million. The operational impacts you can see here improved EBITDA in both Learning and Media Finland, a solid free cash flow contribution of Santillana. As a negative, of course, higher taxes with the improving results. We had also non-operational impact. There, as you may remember, the negative free cash flow of the divested Media Netherlands business in the comparison period, that is a positive impact now than when we compare of some EUR 22 million.
Then the prepayment of the VAT claim related to magazine distribution for 2015-2018 period, that was a -21. Those more or less offset each other. As we've said before, the group's free cash flow will be adjusted for dividend calculation purposes by the EUR 21 million related to the prepayment of VAT claim. I want to give you a bit of flavor in 2022 and what to expect also from a free cash flow perspective. If we start with the EBITDA, of course, we see a good underlying EBITDA development there. As Susan mentioned earlier, we have some pressures in the raw material cost, that is, paper and print costs, where we see a roughly EUR 10 million impact split 50-50 between the businesses in rough terms.
That negative impact there until we then see a catching up in terms of higher pricing and so forth. Then we have also in 2020 in the cash flow a positive impact that we had that significant prepayment of VAT in 2021. On the other hand, we have then significantly higher investments in digital platforms and office adaptation of roughly the same size, some EUR 20 million in total. Then due to higher results, also somewhat higher taxes. Overall, we expect the 2022 free cash flow to decline slightly. Leverage continued to improve. Net debt to adjusted EBITDA was 2.4 compared to 2.6 the year before.
Equity ratio at 40.6% compared to 37.4% in the comparison period. The net financial expenses in the quarter, we had a positive EUR 1 million impact due to a change in fair value of a liability related to earlier acquisition in Learning. If we look on the full year, the net financial expenses were stable at EUR 9 million. With average interest rate of a good 1.1%. The amount of external loans somewhat higher compared to 2020. As we'd said before, we have a good EUR 300 million-EUR 400 million headroom for M&A and intend to use that to grow our K12 Learning business. We see a strong progress towards our long-term financial targets.
If you look on the leverage target, equity ratio, and the dividend, they're all within the ranges that we have set. In terms of profitability, also in Learning, a good development towards our long-term target of 23%. Media Finland at 11.9% now already close to the 12%-14% EBIT target. Finally, just a reminder of our financial reporting in 2022. The annual report will be published on week nine, and our AGM will be held on Thursday, the 7 April. That concludes my part. Thank you very much.
Thank you, Markus. Thank you, Susan. We will now start the Q&A session.
Mm.
Before I hand over to the telephone line, I would like to remind you that you can also use the chat function in the webcast. Operator, please.
Thank you. If you have a question for the speakers, please press zero and one on your telephone keypad. Please press zero and two to withdraw your question. Please hold until we have the first question. The first question is from Panu Laitinmäki, Danske Bank. Your line is now open. Please go ahead.
Yes. Hi. Thank you. I have three questions. Firstly, on the guidance in terms of Learning, so just to understand what to expect. Should we kind of expect that Learning's EBIT will decline this year if you kind of have flat organic sales, losing high margin sales in Poland and then gaining a bit lower margin in Spain, and then you have the EUR 5 million headwind from the paper costs this year? What is the kind of outlook for Learning's EBIT?
The EBIT in, say, absolute euro terms, fairly stable. Of course, there is the underlying effect of the raw material costs there. With a somewhat higher sales, we see the margin slightly down.
All right. Thanks. Secondly, on the subscription sales in Media Finland, revenue was down 1% in Q4, which is, like, the first negative development in two years. Just kind of thinking about the long-term outlook, how should we think about this line? Is it growing? Are you kind of getting the, like are the growing parts offsetting the decline in the newspapers and magazines, or how do you see the kind of growth trajectory in 2022 and beyond?
Yeah. I think there, I would say, looking at quarterly trends is a little bit dangerous in that sense. I don't think you should take from one quarter. You can better take for the total year effect, and what you then, for example, see is that on the subscription level, the very steep growth that we had in 2020, for example, that has become a bit more modest. Has a considerable 1% growth through to 15% growth. Those spikes, let's say, that were very much in the peak of the corona pandemic, those have now calmed down, but a very stable, modestly growing business is what you'll need to look at.
All right. Thanks. The final question is on M&A. You again have a quite strong balance sheet, and you have indicated you are looking for like acquisitions in learning. I understand it's difficult to comment on these things, but is there anything you can say about the pipeline? Like, is it more likely to see a bigger move or more like larger number of smaller deals, and how soon should we expect something to happen or any comments there?
You already gave the answer. You know, that is, of course, impossible for me to comment on. Apart from saying that, in the last year, we have, of course, focused on the integration. We're very happy that those integrations go well because that is what creates, of course, the value also from these acquisitions that we have now also been able to prepare for the next acquisitions for the full year. That's where we're seeing solid pipeline. Keep watching this channel.
All right. Thank you.
The next question is from Sami Sarkamies from Nordea. Your line is now open. Please go ahead.
Hi. Thanks. I have several questions starting from the costs. You're expecting a EUR 10 million increase in printing and paper costs, and you were making the point that this is a temporary headwind. I think in Learning you will be able to compensate this with price increases going into 2023, but how will you be able to compensate this at Media Finland?
Yeah, I think also in Media Finland, we'll need to look at price increases. I think both things are going to be looking in sync. How much of that cost increase we'll sustain, how much of that margin pressure will then be able to come back through pricing. This is where, you know, we are constantly adapting prices in all our products, and this will be done on a regular basis. All we're saying is the cost increases that will be there at the start, we will not be able to compensate everything, and then over time, we will.
Okay. Moving on to the extra investments you mentioned on digital platforms. Can you please elaborate on whether these are related to Learning or Media Finland and give a ballpark estimate on their cost impact during this year?
Yeah. We see this as investments, so as CapEx, so that's where we categorize this as cash flow impact and not as profit impact. The investments, they will be both in Media Finland and in Learning. In Learning, a lot is about continuously developing our platforms but also harmonizing because with the acquisitions of the last couple of years, we have, of course, also duplicating platforms that now need to be modularized and then integrated. That is a sizable project. Also in Media Finland, our consumer facing and our editorial systems and applications constantly need updating. For example, also on the subscription management side.
Those platform integrations and improvements, both businesses will be impacted from, again, a cash flow perspective by the office renovations and adaptations.
Okay, that's very clear. Moving on to your guidance. If we look at your guidance relative to the initial guidance for last year, you're providing a more narrow top-line guidance range while you continue with similar wide margin range. Can you explain why there seem to be such a big uncertainty on the cost level?
Yeah. I don't think that there is a particular wide range. I mean, the one percentage point is typically how we guide. We have, of course, advertising sales throughout the year, as we indicate in our expectations on the environment that always contribute very highly. The incremental contribution from advertising sales adds very strongly, so that to the profitability. This is, for us, not an unusual range. We have considered narrowing now the range, at least on the sales side, because we think that the impacts of the corona pandemic will no longer be there.
Even if the pandemic itself might still continue or linger on, we don't think that it will have sizable impact on our business anymore, and that is the reason to reduce the range on the top line.
Okay. Finally, on the outlook for Media Finland, I think you're saying that you're assuming a stable advertising media market this year. Does it mean that you're not assuming any growth? Because I think last year the market was still 8% below the 2019 level.
Yes. Y ou're right. That is our assumption. Our assumption is stable, and that in our terminology that means plus or minus 2%. So that's our assumption. We think that some of the segments might really grow and also need much more advertising, so some industry segments. We also assume that some of the industries might be hampered the coming year by supply chain shortage or personnel shortage, and that is what makes us cautious on the overall full year estimation of the stability of the market.
Okay. I would still have one question on the margin outlook for Media Finland. I think you already answered the question regarding Learning. I mean, if you look at the sort of parameters, it's maybe a bit hard to see Media Finland margins down this year as you will be able to benefit from high-margin events revenues, and there are still remaining synergies from the Regional Media acquisition. Is it safe to assume that Media Finland should be in a position to grow margin this year?
Yeah. We leave those mathematics, let's say we leave that to you. We typically guide on a group level, not on a BU level. We do indicate that also the other category will be more stable at the level of 2021. I think then you have all the ingredients in place to do that math. Of course, the variation in the margin and the variation in the sales gives some room there. I think the overall is both businesses had a strong year in 2021, and we expect that to continue in 2022.
Okay, thanks. I don't have any further questions.
The next question is from Maria Wikström, SEB. Your line is now open. Please go ahead.
Thank you. This is Maria Wikström from SEB. Most of my questions were actually already answered, but I have a few on talking about the paper and printing cost in inflation, and I think a lot of the sector companies are saying that I mean you as a buyer want and also the seller wants to move a shorter contract. Previously you always I mean had a longer-term contract. Little bit curious here if the contract structure has moved now lately that if I mean the prices would go down I mean would you benefit from that? Do you still have these long contract structures that you are basically fixed with these pricing that it is at the moment?
Yeah. The contract lengths have not changed that much.
No
I must say, in the last years.
No.
They're typically six to nine months. Depends a little bit on the moments, but that has not changed. Of course, sellers of paper and pulp put out messages in the market to signal their wishes, but it has not changed in recent years, and we also don't see it changing now.
Very clear. Thank you. The other question, I think we touched upon it a little bit, I mean, you invest in the digital platforms, and I'm kind of curious on the Media Finland side that now when we had a like a very quick pick-up in digitalization during the pandemic, that if you have discovered like new type of synergy savings, I mean, now when you have a bigger portfolio of newspapers, both I mean regional and domestic.
Yeah, absolutely. I mean, that is a big part of those synergies that I indicated that we have achieved, is bringing all the papers on the similar platforms. The benefit of that is also that every development that you then make, be it in the subscription part of the platform or in the, let's say the publication part of the platform or the editorial, it immediately applies to all the titles. That's the beauty that we have with the scale. The same applies in Learning. When you make one change in Bingel, it can immediately be used in all the countries. In the digital platforms, we see the core of the benefit of scale.
Perfect. Maybe one more on the cost side, then. What kind of personnel cost inflation you are looking for 2022?
Yeah. We're of course, you know, the general trend in the market is that the high inflation, or higher than the past years inflation in general, will translate itself also on the personnel side. We will, of course, be fair there as an employer, and at the same time, we need to be also fair to our customers who will also not have an endless amount of budget to buy our product. That's the balancing act I think that every company nowadays will be faced with. That is of course a little bit different than we had in the past years, where there was, at least in the general economic environment, hardly any inflation.
Perfect. The final question. You sold one of your printing mills just recently. Is there any divestment that we should expect now during this year?
No. The printing plant, I would say, is really a minor operational adjustment, because in that printing plant, both our companies were already printing, so it was really a small switch in ownership. We still are going to be printed there. I would not consider that anything material. When we would consider divesting something, then you will hear it, of course, at the appropriate time. We are very happy with the portfolio of businesses and assets that we have at this moment in time.
Perfect. Thank you. This is all from me today.
The next question is from Pia Rosqvist-Heinsalmi, Carnegie. Your line is now open. Please go ahead.
Yes. Hello. It's Pia from Carnegie. I've got two questions relating to Learning. First of all, in Spain, we've seen that the business is very Q3 tilted, and I'm now just looking forward and trying to grasp when we can see a change or when will we learn how the Spanish business then develops during 2022. Do you expect it to be more Q3 tilted and that we don't see much of an effect yet in Q2?
Yeah. I definitely don't expect any significant effect to be seen in Q1 and Q2. Definitely not on the revenue side. The back to school, irrespective of curriculum, in Spain is in September, so that's the moment where we can do the revenues. Given the fact that the Spanish market is still very print-oriented and not very digital, there is not very much sort of deferred revenues during the year. It will be, just like every other year in Spain, very much a Q3 and sometimes even a little bit Q4-oriented pattern.
Okay, good. That's clear. Thank you. Still in Learning, can you give us an update on how your subscription-related sales in Learning has developed during 2021? Where are we in various countries, and how has particularly then the Netherlands developed which has the highest digitalization rate?
Yes. No, that's a very good question. In the Q3 report, we already indicated, because the Dutch market was then already visible, that in the Dutch market we're now above 60% in subscription revenues out of the total revenues. Progression there, step by step, doing very well. In the other markets, you still see that digitalization is the first step that needs to happen. Take the Polish or the Spanish market. If digitalization is only 3%-4%, you cannot expect in the coming years a lot of subscription sales. Where you start seeing now a bit is in Finland, where you see a bit is in Sweden, but that's about it.
You need to have the highly digitized countries, and then, once it is truly digital and people are buying more of a digital license than a book in their mind, then the subscription is the natural next step. In that sense, good progress, specifically in the Netherlands. Introduction now into Finland. You know, these are truly longer- term trends.
Okay, thanks. Finally, can you assess what your market share is now at the end of 2021 in your markets?
Yeah. That is, on a market-by-market basis, I must say, not ready for publication. With that I mean this is largely also sales estimate based. In some countries, like the Netherlands, there are systems where most of the publishers provide all their data to an independent body who then also publishes, let's say, the market shares. On a country-by-country basis, and in some countries more prominent than in others, the fact that we feel certain enough to claim that in the Netherlands and Poland we have grown market share is that we, the increase is prominent enough for us to be able to say it like this. To publish individual numbers, I would not feel comfortable with.
Okay. That's clear. Thank you. That's all for me.
There are no further questions on the telephone lines.
Okay. Thank you, operator. We have a few questions from Petri Gostowski from Inderes via the chat. The first one I would like to ask from Markus. What kind of earnings impacts do we expect from the festival business if corona will not impact the number of festivals?
Yes. Without any corona impacts of the festivals, I mean, we see then a normal year where the magnitude on EBIT is some EUR 5 million-EUR 6 million in the festivals business, so that is roughly when we last year then had almost zero EBIT there.
That impact is already included in our outlook.
That is assumed in the outlook, yes.
Yeah. Yes. Thank you, Markus. About advertising, maybe Susan, how do we foresee the advertising market development split between digital and print?
We expect that if we look at the trends in the market, that will follow very much the trends of the last couple of years. Digital increasing and print advertising decreasing.
Okay. Continuing from there, do we expect the decline in print to offset the growth in digital advertising, and therefore we see a stable market development, or how do you see that?
I think for the compensation of digital and print, there, I'm specifically talking about our own business. When we look at the market as a whole, then of course, the TV and the radio businesses are large components as well. We expect that the overall market is stable, and within our own business, we expect the decline of print to be compensated by the increase in digital.
Yeah. There we already actually have a higher share of the digital
Digital
advertising in news media.
Yes
than print.
Exactly.
Yes. Okay. There are no further questions in the chat, so I would like to thank all participants joining this webcast. Enjoy the Friday, and we will naturally be available at Investor Relations to continue to discuss and answer further questions if needed. Thank you.
Thank you.
Thank you.