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Earnings Call: H1 2020

Aug 19, 2020

Operator

Good morning, good afternoon, good evening, ladies and gentlemen. Welcome to the Samsonite International 2020 interim results earnings call. Please note that this event is being recorded. I would now like to hand the conference over to Mr. William Yue, Director of Investor Relations. Thank you. Please go ahead, sir.

William Yue
Director of Investor Relations, Samsonite

Thank you very much, operator. Good morning, good afternoon, and good evening, everyone. This is William. Thank you for joining our first half 2020 results earnings call. We have our CEO, Mr. Kyle Gendreau, and our CFO, Mr. Reza Taleghani, with us today. Our CEO, Kyle, will kick off with a few comments. Thank you very much.

Kyle Gendreau
CEO, Samsonite

Okay. Thanks, William. Thanks, everyone, for joining. An unusual earnings release, as you would expect, given everything that's going on. What we're going to do is give you a good picture of how we're managing. My first slide, I'm on slide four, William, is really around the activity and the actively managing through global pandemic that we're laser-focused on as a company. I think, just leading off, given our experience of managing through and being around for a very long time, we believe we will effectively manage through the current environment. We expect the recovery to take a little longer than we've seen in other disruptions to travel, but we have a high degree of confidence in our ability to manage through. We're laser-focused on cash preservation, as you'd expect and as most companies are. We've identified, and I've been very impressed with how fast we're doing this.

We've identified close to $600 million of in-year cash savings, inclusive of things like reducing operating expenses. We'll go through that in a good bit of detail for you in the meeting. Clearly, reducing advertising, a lever we've always had, we've pulled that lever fully. CapEx, we have virtually frozen in the business. As you know, we suspended the annual distribution to shareholders, and we've done an amazing job on managing working capital, which we'll show you as well, which we virtually stopped the valve there. We have significant liquidity. At the end of June, off the back of what we talked about on our last earnings call, we have $1.6 billion of liquidity, and we are highly confident that we'll navigate through the COVID-19 pandemic. We continue just for other points, and I'll show you a new product we've launched.

We continue to drive the business while we're taking costs out, making sure that we stay focused on innovation and things that have been part of who we are. A lot of things that were in the works as we stepped into the pandemic that have continued. We've launched a new product called Proxis. I started talking about this at the last call. We'll show you a bit of that. We're also focused, as you'd expect, this business to be focused on things around what we can do to our bags and luggage and backpacks and such around antibacterial technologies. Equally, if not more interesting, we're starting to do a lot of really interesting work on antiviral technologies that we'll be able to incorporate in our bags. Some will show up this year, some will start to show up next year.

We're very excited about the progress we're making on that. Our supply chain remains strong. As you can imagine, we put a lot of pressure back on our suppliers. One of the strengths of this business is the variable nature of how we source our goods largely. We're staying very close to our suppliers as we manage through shutting down our inflow of inventory and making sure that our suppliers are in the right place so that they're able to navigate as well. I've been very happy with how the team has managed that to date. I'm going to page five, gives you a picture of the numbers. I'm sure none of this is overly surprising. For the half, we're down around 55%.

If you look across regions, you can see the impacts, Q1, where it started, and really Q2 at the bottom of the page is important. Fairly consistent story across regions as the pandemic is being managed across regions very similarly. Down 74% Q2 in North America, similar number for Asia. Europe, which get into it a little bit later, down 85% in Q2, and Latin America down 94%, where they've had a fairly big pickup in this thing in Q2. Generally, these look about the same, and what I'll show you is there's an improving trend but still remains under pressure as you all can imagine. The company has $1.6 billion of liquidity, and we are laser-focused on cash preservation and savings initiatives to reposition the profit profile of this business. We'll spend a good bit of time on here.

This page will just give you a little bit of a snapshot. As you remember, we drew down on our revolving facility around $810 million in March and May, for good measure, we brought in $600 million on a Term Loan B. We were able to work with our lenders to amend our covenants, which gives us covenant relief largely on the financial metric measures until Q3 of 2021. Our cash burn for the half was $289 million. That's compared to $71 positive last year. In Q1, we burnt around $122 million. In Q1 of last year, Q1's always a burn month, we were burn of $36. Importantly, for Q2, we burnt $167 million of cash in the quarter against obviously a positive last year.

At the last earnings call, we had thought the number was going to be somewhere shy of $300 million. It's really an amazing testament to the work we've done and our teams have done on reining in the cash flow and cash burn of the business. Quite ahead of our expectations. We're quite happy with this. What I would say is as each quarter moves on and as the business slowly sees upticks in recovery and our initiatives continue to play out, that this burn will get smaller as we step into Q3 and forward. We are mitigating the impacts. We've identified and are implementing $580 million of in-year cash savings. Where is it coming from? A big piece is fixed operating expense reductions.

The total number, the net number is $235 million. We've taken $272 million of fixed cost reductions, that's offset by around $35 million or so of estimated restructuring expense. A lot of that's coming from permanent headcount reduction. We'll cover that a little bit later. Store reductions, both in store closures, many of which we've achieved, many more to come, and also in our ability to renegotiate leases and reduce the cost, either on a temporary or permanent basis. We've taken full advantage of furloughs everywhere we can. We've largely, on the front end of our business, been able to reduce costs and meaningful savings there. We've taken across-the-board salary reductions in the business. We've eliminated bonuses. We've gotten rent abatements. We've taken a lot of other temporary actions which have generated meaningful savings. The advertising lever we fully pulled.

We think it's $130 million in year savings. That is doing exactly what we would expect it to do. Again, the distribution shareholder was $125 million last year. We suspended that for this year. CapEx will generate $90 million, maybe even a shade more against what our original plans were for 2020 from a CapEx perspective, virtually frozen at this moment. Hardly anything in Q2. I expect very little, if anything, in Q3 and Q4. Then tight controls over both our product purchasing, from an inventory manager, we'll cover that in working capital, and our own manufacturing, where we've virtually closed down our manufacturing facilities and taking advantage of furloughs everywhere we can to kind of stop the valve on the working capital side. We continue to do a lot more.

Reza will cover it a bit more in his section, but we are very engaged against continuing to drive further reductions, really repositioning the profit profile of the business so as it starts to turn on, we will be in a better place than when we went into the pandemic from a savings perspective. From an update, if I go to slide eight, just a little more color on what we're seeing. Okay, from a sales trend perspective, I gave you the quarters, but if you look at where we are, we're down 53% for the half. You can see on the chart below, things started to pick up in March. April was the floor, down a little, almost 81%. Since then, we've been seeing slow improvements, largely as we see restrictions coming off.

April and May, largely the same, a little bit of improvement in May. June was down 74%. July is down 69.8%. My view to August, where we sit today, is we'll be down around 65%, 66%. There is an improving trend, but obviously numbers are still dire as far as the level that they're down. I do think we'll see a continue improving trend as we see more locations opening. We do see travel numbers slowly improving, but I think the key word there is slowly improving. There is a story and a trend that says this continues to improve as we go into the back half of the year. I think that will be very helpful for us against the initiatives that we're talking about. In the first half, we reduced $59 million of advertising as we pulled the levers in March.

For the full year, it'll be $130 million. You get a sense for the second half, we'll largely have frozen our advertising spend. We're only spending here on some of the digital spend that continues to pay off. You'll see that our e-commerce business is performing a little better than our brick-and-mortar business. We are very aggressively cutting fixed operating expenses in the business. Really the impact on the lower sales and to right-size this business for the future as we see recovery taking some time next year. As I said, $272 million of in-year savings that we've identified to date that we're executing on or have executed, largely from headcounts, furloughs, and reductions that I talked about. $124 million of that was realized in the first half, $147 million from what we've identified will be realized in the second half.

I want to just reemphasize, we continue to work very aggressively here to identify more, and there will be more as we move into the second half of the year. When we think about permanent savings for things that we've executed on or identified today, in-year savings $57 million, annualized around $128 million, of which a little more than half is coming from permanent headcount reductions, and another big chunk is coming from the store actions that we're taking. Again, I expect this to grow as every month falls for us. We've had meaningful temporary savings, $215 million in temporary savings, largely coming from furloughs, salary reductions that we've put across the entire organization, canceled all of our bonuses as you'd expect us to do, and also rent savings on a more temporary basis as we further negotiate with our landlords on the rents of our retail stores.

I think a key measure, and Reza has a slide in the back, our SG&A, just to give you a sense for the magnitude of the reduction we've had on our cost side. Our SG&A for the second quarter is down close to 48%, almost 50% reduction in our SG&A against the business that's seeing top-line pressure. Pretty amazing piece of work in my view on both the fixed actions, but the temporary actions as well to reduce the cost structure of the business as we manage through. We continue to monitor all government stimulus and payroll stimulus and take full advantage across the globe of potential benefits that we can get from government entities. We have taken meaningful action on the stores, and there's much more to come.

I think this slide I attempted to capture, Reza will cover it a little later in the back, but capture what we've done to date and what I think we can achieve as we move forward. We've exited 71 stores in the first half. We've signed agreements to exit 58 more stores in the second half. That's deals in hand. We've negotiated 33 leases as far as resetting with annualized savings of $3 million, and there's much more to come here. This is a very fluid, ongoing process on the lease side. We're continuing to discuss either rent reductions or exits for 200 stores, that is a very active discussion, of which I feel very comfortable with the progress we're making.

We have a little over 100 stores that have lease terms that are coming that are in our preview of paying attention to that we'll probably break at the next level. All in, we've taken action on a meaningful percentage of our stores. Almost 40% of our stores, we've taken some form of action or have identified actions that we're going to take, which will really be a very powerful piece of our tool in resetting the structure of the business, particularly as recovery is extended into next year. On slide 10, I gave just a pictorial of the sales trend. I've done consolidated and I've put on e-commerce because I think importantly, we've been very focused on e-commerce, as you know, for the last several years, and you can see that's performing a little bit differently here.

March was down 41%, April was the floor, down 55%, and you can see a fairly healthy kind of story against a heavy backdrop, down 50% in May, down 39% in June. I don't have July's yet. On the consolidated view, you can see down 80%, 79%, 74%, 69%. If I drew a line for August consolidated, it looks like it's going to be around 65%. You can see a slow but improving trend there. When we look at forward views, we're clearly seeing a recovery. I think what's important, and I'll conclude later, is we think the recovery is a little bit extended and different than prior disruptions in travel, but still a recovery, and we're positioning ourselves for that recovery as we step into next year.

I think if I go to the next slide, I wanted to give a picture of the diversity of our business, both from an e-commerce perspective, so you can get a little bit of a better picture of how e-commerce is performing. Equally important, we had been driving this business from a mix perspective to have travel and non-travel. You can see that that's acting differently for us as well. I think it's quite helpful when we see recoveries in certain markets performing a little better than others. It's around the mix of their business. On the e-commerce side, I covered this, but if you see for the first half, our e-commerce business is down 35%. Our retail is down 60%, and our wholesale is down 53%.

Really, the retail is down a little more because we saw basically wholesale closure requirements across the globe on the retail front. Wholesale took a little longer to get there, and we have some wholesale customers that are pure digital plays or customers that have brick and mortar that are selling digitally, and those are performing a little bit better as well. You can see the mix there. If you look at travel and non-travel, no surprise, our travel is impacted a little more, but our non-travel, which is impacted because of largely the store closures, is performing a little bit better than that, but still down. Down 46% non-travel, and travel is down 57%. Go to the next slide, just one little snapshot on brands.

We have some brands that are really not directly tied to travel, and you can see the performance of those as well. You can see our core travel brands are down even in Q2, 80%, whereas in Q2, our non-travel brands like Gregory, Speck, and eBags, blended for Q2 are down 46%. If you look at the trend, April, May, June, every month, they're trending better. For the month of June, for example, these brands are down blended around 30%, performing much better. As a mix of our business as a percent of sales, our non-travel has become a bigger percentage. Our e-commerce for Q2, just for scale, is around 13.5% of our sales, whereas last year it was around 9.5% of sales. The diversity of the business is very helpful on this front.

China, which was really the first market to move in with COVID-19. You can see that China had its floor in February, continued to be strained in April and May. We're seeing a pretty good trend as we move into May and June, again, against still tough numbers, but down 61%, down 56% in June, and July and August to be about the same levels, down 56% or so. One of the positive notes, talking with Frank, who runs our China business, with the actions we've taken, we're a positive EBITDA in July and August in China with these reduced levels as they've managed through this.

You can see our retail is performing and our e-commerce is performing in China much better, whereas the wholesale customers in China who are managing through their own inventory has been the market or the piece of the business that's been a little bit slower to recover. We continue to be focused on long-term strengths of the business. When I say this, I say it carefully because we're ensuring we reduce costs, but we shouldn't lose sight of who we are as a company in the midst of this, and that's really the purpose of this slide, which is, one, to remind you, we stepped into COVID-19 at the same moment we were announcing our 110th anniversary this year, which we were excited about, we continue to be excited about. We launched our responsible journey, which is our sustainability and our commitment to sustainability.

There is no doubt in my mind that we will lead this industry on the sustainability front. We stepped into the pandemic with this in mind. As we step out of this will be an important part of our story. We are driving innovation in products, I'm going to show you a slide on Proxis, and we're going to attempt to play a little video. Hopefully, that'll work, to show you this product line that we're very excited about, and we'll go through some details there. As I said at the start, we are launching. We've had some products in market already, and across our regions, we're launching products that have antibacterial benefits. We're quite excited about that, both in small bags, but also within our travel luggage and the touchpoints within our luggage.

We're doing some very exciting work on antiviral technologies that we can work into our bags. My sense is you'll see us make some real progress as we step into next year on that front. As you would expect from this company, we're immediately taking pandemic on board, and we're paying attention to how we can bring innovation to what we're selling. On slide 15, just a quick snapshot of Proxis. You can see it. We're very excited about this product. This product is extremely light, extremely strong, one of the best products we've ever made. I think important here is it's fully made by us. The raw material turned into the sheets that we use for this bag, the forming process, all done in our Hungary facility, really state-of-the-art product. It's recyclable.

As part of our sustainability story, the components of this bag are fully recyclable. The shells and the handles, every piece of the bag can be recycled. I think as recycling technology improves, you'll see more and more of our products being able to be recycled. It's very exciting. This is part of the times, this is our first line that we've launched fully digitally. We've done it in Europe and Asia. The pickup has been very nice. You'll see this expand out into U.S. and Latin America next year as we see further recovery. We're quite excited about this product, and we'll show you a small video now, I think, as we move forward in the presentation, and then Reza will pick up right after the video.

Reza Taleghani
CFO, Samsonite

We're covering the first half results highlights on page 18 of the presentation. Overall, Kyle has touched on some of these, but just to get into in a little greater detail. We're reporting first half sales of $802 million. That's a decrease of 53.4% in constant currency. The bigger point is really the breakdown between Q1 and Q2. Q2 was down 77.9%, with Q1 down 26.1%. As we work our way right to the page, gross margin, that's largely the effect that we saw coming in from the reduced sales. As we look at Q2, I think it's an important point just to raise that we talked about the different mix of the channels.

Obviously, the direct-to-consumer channels with our stores being shut impacts the gross margin level. As you can see in the bullet point on the bottom here, gross margin decrease was about 280 basis points due to the channel mix as our DTC channels were shut down.

You should also be aware that there's this inventory obsolescence charges and manufacturing expenses that are working its way in there as well. The flow-through of EBITDA is largely due to the fact that the sales environment has been under pressure. Q2 adjusted EBITDA was down $256.6 million from the prior year. We have -$123 million of first half EBITDA because of that. We've taken significant actions in terms of what we're doing on SG&A to try to improve that going forward. Adjusted net income, -$173 million, which is largely the flow-through from that. In addition, we have some increased interest expense as well due to the additional liquidity that we took on to support the company during this time. On page 19, we've covered the sales environment and EBITDA.

I think it's important to note that we've taken significant actions on SG&A. We're going to be spending a lot of the next few slides talking about that. That has resulted in a restructuring expense of $28.8 million. That's largely due to the severance actions that we're taking for reducing our permanent reductions on headcount. We also are reporting a non-cash impairment charge of $877 million. We talked about this on the last earnings call, this is really a repeat now that we're publishing the half. Basically, $820 million of that is what we talked about in Q1. There's an additional amount of about $57 million in Q2 that's largely due to as we look at some additional stores and the performance of those as well. On the next slide, net working capital. I think we're very pleased in terms of overall performance.

Net working capital is $35 million lower than what we had for the June period last year. We are highly sensitive in terms of our product purchasing, and I think this is quite an achievement given the fact that sales have been in such decline year-over-year, to be able to manage the working capital aggressively to make sure from a cash flow perspective, we continue to perform. We're pleased with that. Capital expenditures, again, we've turned off the spigot on anything that's cash expense. This is a testament to the flexibility of the business. CapEx in Q2 was a whopping $2.3 million. Again, the largest maintenance CapEx that needed to be done. Beyond that, we are able to flex this up and down depending on what we need to do for the business.

If things start to return, we can slowly reintroduce it, but I think we're in a good place as it relates to overall CapEx with a virtual freeze on everything. Overall for the year, we're expecting a $90 million reduction in CapEx as it compares. Net debt, we are at $1.6 billion as of June 30th, and cash of $1.6 billion, approximately $1.59 billion of cash and equivalents as well. Overall liquidity, we have some undrawn revolver still as well. Overall liquidity stands at $1.6 billion. I think we feel pretty good overall in terms of our liquidity position. That should be more than enough to allow us to weather the storm for quite some time well into next year. As Kyle mentioned, overall cash burn for the half was $289 million.

I think we got a question actually on the call last time when we were on the earnings expecting, and our estimation for the quarter was that it could have been somewhat shy of $300 million just for the quarter. I think we feel very, very good about the fact that Q2 cash burn actually came in at around $167 million, which is quite an improvement over what we were expecting. Moving on to page 21, we're going to talk a little bit about what we're doing on the SG&A side. Actually, we're going to talk a lot about what we're doing on the SG&A side. We've identified permanent actions and temporary actions, and I think it's important to understand. Kyle touched on the fact that there's furloughs and other situations in the various countries that we're operating in that we're taking advantage of.

We're not only focused on this year. We're actually focused on making sure that we set up the right cost structure for next year and beyond to make sure that our EBITDA margin gets to be to what we've always targeted, which is in the mid-teens. In order to do that, we're taking actions on the permanent side as well. As you look at this slide, working our way from left to right, and we've broken it out by half just to give you a sense. What we're saying here is that we had $124 million of identified savings that were realized in the first half. Now, that was realized because a lot of it were employees being on furlough, et cetera, stores being shut, and that employee headcount being picked up by government programs, et cetera, and that's the $114.

As that flows through, we're also taking actions on actual layoffs, shutting down stores, et cetera, that are more permanent in nature, and you're starting to see that rolled into the numbers. As you work your way to the right of the page, we're expecting that all of a sudden there'll be $46 million of permanent actions that are identified. The temporary actions, some of that will roll forward. As we look at what we're really setting our sights on, which is what is the flow-through effect of this going into next year and beyond, that's what you see on the right-hand side of the page in green. The run rate savings that we've actioned so far or identified in our actioning is $128 million.

That's a meaningful reduction in terms of our fixed cost base that's going to be rolling into next year and beyond. We're furthermore have started to work with some third-party advisors because now we're looking structurally. All the easy things were done last quarter. We've taken really meaningful actions already, and we're continuing to do that. This $128 million, while meaningful, is not going to be the final number, and we're working with third-party advisors to identify further opportunities as well. Primarily what we're looking at is headcount reductions and savings from closing stores. That's adding up to that $128 million, just to give you a sense of it. It's roughly split half and half between the non-store headcount reduction and the savings from cutting the stores. On page 22, this is just some greater detail on the impairment charges that we've talked about.

Most of this was covered in Q1, as you can see on the Q1 column. There was an additional $57 million of impairment on the right of use assets. This is the fun of IFRS 16, that we have to measure basically how the store performance is going. In Q2, there was a $45.5 million impairment charge on the right of use assets and another $12 million on non-cash charge on the retail fixed assets for $57 million in total. We also had $22 million of restructuring expenses just in Q2, bringing the total restructuring expense to $28.8 million overall. I know I covered it previously, the impairment charges are non-cash, just to reiterate that point. Hopefully we're breaking the back on that.

On page 23, we thought it would be helpful just to provide an EBITDA bridge working our way back from 2019 to where we are today. I'll just wait for the slide to change on the screen for a second. Okay, so just to go through it a little bit. Last year, if we're looking at our first half adjusted EBITDA for 2019, we were at $213.5 million. If we do the walk over to the right, the FX impact for the year was a positive impact of $3.5 million on that. The biggest component is this - $524.5 million, which is really the gross profit impact as a result of lower sales due to COVID-19. I think what's really important is if management had taken no actions, that would be an awfully negative number that we would be faced with.

As we work our way to the right, I think it's helpful to recognize what have we been doing over the last few months to try to basically claw that back to a slightly better result, and obviously, we have more to do. You have that - $524 million that has to do with the lower sales. You also have some decreased lower margin, which we've outlined in the box above. There's another negative impact of about $54 million. That was partially offset with some cost reduction activity. There's some promotional activity. There's some channel mix, primarily because our DTC channels that typically have a higher margin are the ones that are shut. Then we also have some manufacturing operations that are in Europe in terms of our facilities that have impact on the gross margin overall.

The first thing we did was, as Kyle mentioned in his opening remarks, is really to dial back on advertising. That has a roughly $58 million impact. If you think about the split between that, in Q1, that had a benefit of about $14 million. In Q2, that was $44 million. It's a very meaningful reduction in terms of what we've done on the advertising side. Variable SG&A, we've always talked about this business being able to flex somewhat in terms of the components of that variable component. The natural component of SG&A that came in just as a result of lower sales was about $83 million of that. That was offset. We had a bad guy in terms of what has happened in terms of some other expenses. That includes things like bad debt, et cetera.

Part of this is also due to a restructuring that we had in India with our Bagzone subsidiary that we acquired, so we had to write off some receivables there. Overall, the biggest component that we're really proud of is in terms of the fixed SG&A component. Again, you have to think about the amount of time that these have actually had as time to work their way into the results. We've already had $124 million of adjusted EBITDA benefit as a result of fixed SG&A reduction. Said another way, if we had basically done nothing, you would have been having a bar that would have been way lower in kind of the - 300, - 350 ZIP code. However, we've basically clawed that back to get to this 122 number.

As each quarter works its way forward, you get the benefit of those reductions as well as the sales environment improving. On slide 24, this gives you a sense, in terms of that fixed variable is the question that we oftentimes get from all of you in terms of the fixed variable mix. We thought we would just lay this out in a couple of bar charts. Really, I'll just draw your attention to the Q2 bar. As you're looking at it year-over-year, you're looking at our Q2, and this is basically just showing you the SG&A, so the fixed variable and the advertising and promotion component of it. Q2 of last year, we had $383.2 million of SG&A. This year, we're at $195 million, a 48% decrease year-over-year. That gives you a sense.

You can see the breakdown of the components that's fixed, the components that's variable as well. Again, as we work our way forward, we expect this trend to continue as well. Onto the balance sheet. We talked about this coming out of the results after the first quarter. Obviously, we shored up the balance sheet even further. We have already basically gotten our covenant relief, which will get us to Q3 of next year. The other point on the balance sheet that I think is worthy is, and we talked about this, but now you're actually seeing it in the results, is the incremental Term Loan refinancing that we did. We have another $600 million of liquidity that has come in due to that. Overall, our liquidity position, we're a little bit over $1.6 billion, with net debt of about $1.6 billion as well.

The only covenant that's being measured as we go forward until Q3 of next year, so about a year from now, is minimum liquidity. We're basically showing $1.6 billion of liquidity against a minimum liquidity threshold of $500 million. We feel very good about that in terms of where we stand in terms of covenant. We continue to monitor basically cash flow to make sure that we have a strong balance sheet going forward as well. I think overall, we feel pretty good in terms of where we stand in terms of liquidity position going into this. Working capital on slide 26. We covered this a little bit at the high level a little bit earlier. Overall, inventory from a year-over-year perspective is down $50 million.

If you think about that in an environment where sales are really under strain, we've managed to still work our way down in terms of inventory, which is a testament to the teams managing the product purchasing that's happening, as well as making sure that we continue to have a tight rein on inventory. Overall working capital, as you work your way down the slide, we're improved by $35 million as compared to last year, which I think given where we are, is a pretty good position. If you look at the inventory days, obviously sales are not where they need to be, so inventory days is not anywhere near where we would want it to be. It's gotten worse by 111 days. That'll work itself out as sales pick up, obviously.

Then going on to the next page, we covered CapEx at a high level, but just to give you a little bit of breakdown in terms of the different categories of it. Overall, I think the point here is that we've turned the spigot off entirely on CapEx with just doing the bare minimum that we need to, and that in Q2 was about $2.3 million. With that, I'll turn it back to Kyle just to cover about the outlook, and then we'll open it up for questions.

Kyle Gendreau
CEO, Samsonite

Okay, great. Thanks. Just as a recap, I think you get the sense that we're actively managing through this. It's a business that's clearly facing pressure with travel under pressure. We are, across this entire senior management team, very aggressively working through this. We know travel will recover, and when travel does recover, it booms back. We'll be in a wonderful position as a business to capture all of that is really our focus, with a profile on the profitability of the business that we're resetting as we speak. What are we focused? This is near term and just really before we go to questions. First of all, we've been very focused on the safety and well-being of our employees, their families, our customers, partners. Everything we're doing as far as managing this business, we've never lost sight of ensuring the safety of everybody.

We are very focused on taking clear actions on preserving cash and focused on identifying additional savings. There isn't a day that we're not focused on driving actions to create more permanent savings in the cost structure of this business. Reza just gave you a good picture of where we are and where we are to date. There is more coming, and for sure, and I'm deeply involved in all of that as Reza is. We are very careful. We have a plan to reopen stores, and we have been opening stores in a slow basis as we see opportunities in the markets open. We're doing it in the most cost-effective way, in safe and efficient ways.

Ensuring as we reopen stores, our employees and our customers, as they step back into our stores, are in the right place, and ensuring that we're paying attention and maintaining the savings we've been able to get as we've seen the traffic counts though. Carefully opening stores, opening stores where we see opportunities for traffic, and managing the hours and how stores are opened as best we can as we start to see the world moving slowly again. We recognize that all of these actions impact our people. Not only people that we've had to let go, and these are often friends and colleagues for all of us, but also the people that are left here running this business and making sure that people are energized and empowered to navigate through this.

We spend, and I spend a lot of time ensuring our teams are in the right place. One of the real strengths of this business for a long time has been the people of this business. We're going to look a little different on the other side. One of our tasks is ensuring that this amazing organization has the right people in place to run it on a go-forward basis, and I have a lot of confidence in that as well. We have a good diversified business. We've spent the last 10 years working on that, and so you can see that in some of the pieces of our business that are performing a little differently. Our non-travel categories are playing well. We have certain brands that are playing well with all the pressures because they're a little bit different than just our core travel.

We've got a diverse distribution network, wholesale, retail, and e-commerce, and a lot of that will look a little different on the other side. What you will see is the strength of our e-commerce business continuing to power through. That'll look as a percentage of sales off the back of this as a bigger percentage, and I'm very happy with the progress we've made on that front. Our retail footprint will look a little different. We will still have a very active direct-to-consumer retail business as well. Our wholesale customers are all navigating through this in varying degrees. We're staying close to them. I think they will navigate as well. We're managing and adjusting our business accordingly with our wholesale customers.

That's a very active process, and I feel very confident in kind of the mix of our business as we carry into this thing. There'll be many small players that won't make it through this, one of the advantages we've had in this business is our kind of general scale advantage, our ability to kind of navigate with the leading brands of the world. There will be many that will struggle to get through this. Our scale will allow us to navigate. I expect we'll be stronger on the other side of this in a competitive landscape, which will still be fragmented. We'll still have competitors, I think there's lots that are feeling the pressure bigger than we are with nowhere to really run to.

We have significant liquidity, and I have full confidence in the liquidity that we have in this business to navigate. We've done an amazing job on the balance sheet, an amazing job on the cash flow side. We've got the runway to get through this, and I have full confidence, and so does our team. Lastly, our experience in navigating this. I think it's important that this is a business that's been around for 110 years. We know how to navigate through this. I think this has a little bit longer recovery cycle, but there'll be a moment where travel will turn back on. I think every one of you know that. I think we're all feeling anxious around our ability to travel again.

When that does come back, I expect it to really come back, it may be staggered a little bit as the world navigates vaccines and whatnot, but when it does come back, it will be a strong recovery, and we will be very well positioned to capitalize on that as we start to see that hopefully towards the middle and end of next year as the world really starts to move again. With that, William, let's turn it over to questions, and thanks, everyone, for listening.

William Yue
Director of Investor Relations, Samsonite

Great. Thank you, Kyle, and thank you, Reza. Operator, we can begin taking questions.

Operator

Thank you. Ladies and gentlemen, we will now open for questions. If you like to ask a question just press star one on your telephone. Thank you. Our first question comes from Ellen with Jefferies Hong Kong. Please go ahead. Thank you.

Ellen Tseng
Analyst, Jefferies

Hi. Hello, management team. Thank you very much for the detailed explanation, especially on the cost savings. I have one question regarding the cost savings, the $124 million in the second half. Does it come with a sales assumption? For example, there is a breakdown between the fixed and also the temporary cost reduction. Just assume that if sales recover better than expected, does that mean that the temporary one will alter and it will change? That's my first question. My second question is on the U.S. market, which is around, I think, 40% of your business. If market recovers, is there any risk that your wholesale partner, the department stores and also some of the distribution chain, are they able to respond properly, or they also have some issues? How do you look at the wholesale business in the U.S.? Thank you.

Kyle Gendreau
CEO, Samsonite

On the temporary changes, I think what's important with temporary savings is one, we're executing them everywhere we can. You can see in that page that Reza covered, it's a little less in the second half than it is in the first half because we're starting to open things. In doing that, where we might have had temporary savings for store employees, for example, as we cautiously open those stores. Those savings are coming down. If there is a booming recovery, which I'm not anticipating, I think Q3 and Q4 continue to be under pressure, is my personal view. I don't think that number will change much, but if that improved faster than what we were thinking, you might give up some of those temporary savings because we'll open things a little bit faster.

Our view, and really what we're focused on, is how do I turn as many temporary savings into permanent savings? Our real task is, one, navigating through this year, but the real task is positioning this business for the moment next year where this is recovering and position this business for a strong rebound, not only on the sales side, which is a little less in our control, but on the profit side of this business. Really making sure that we're taking advantage of the situation here to make sure that we position ourselves as best we can. That's really what Reza and myself and our entire team are focused on. Do you want to add anything, Reza?

Reza Taleghani
CFO, Samsonite

Yes. The only other point, the $128 million number that I mentioned, if you look at that slide specifically, you'll notice that it's lined up with the permanent actions, not the temporary. That $128 million, when we're annualizing that's basically reflecting the fact that a lot of these decisions that are being taken are being taken halfway in the year. You get a full annualized benefit of it going forward for next year and beyond. In addition to those temporary ones, we're not anticipating a lot of temporary savings going into next year. It's really looking at it and saying, we're resetting the cost structure on the permanent side, and that's about that mid 120 number, which we hope will increase as well.

Kyle Gendreau
CEO, Samsonite

Yeah. Then on the wholesale side, we're staying close to all of our wholesale customers, as you can imagine. These have been really long relationships, and I think every wholesale customer is navigating in different places, and many of them are in different positions, generally. The hypermarkets and those types of stores are performing a little better than maybe the higher-end department stores. We're seeing mixes of their business perform differently, brick and mortar versus their own e-commerce, which is performing much better. What we are seeing in the short term. I guess that you will have to watch how wholesale customers navigate, particularly in the U.S., but many of them are navigating quite well. What we are seeing is, and you can see it in the trends that I showed in the mix of our business, they'll probably be slower to start to buy in.

They're watching and managing not only their travel sector, but their entire business. They're watching what segments are moving faster than others. I expect that there'll be a slower buy-in from our customers as we watch. There'll be a lag effect of them turning us back on in a more meaningful way. I would say we're staying very close. We're having virtual meetings and calls with our customers. We're coming into the office here in Mansfield, and I've passed a few sessions. We're having virtual product presentations to some of our major longstanding wholesale customers with really exciting moments around, here's what's coming next, here's what we're working on, here's the next line. A lot of that's for next year because we're all in this mode of, and they're in the mode of managing what they have, where we are.

We're being very careful about pushing too much new product development while we cycle through so we don't create an inventory problem. They are excited about what's coming, and so each one is managing at their own pace. I can't really comment on where we are. I think some will be under more strain than others. We're not seeing any sort of, excuse the word wholesale kind of issues with our customers. If I went to Europe, some of our business in Europe are mom-and-pop luggage stores, and I feel for many of them who are feeling a lot of this strain that are selling largely travel goods and some non-travel goods, which are performing better.

We're watching and working closely, and our European team is staying very connected with some of our smaller wholesale customers there to see how they navigate through this as well. There'll be some that will decide not to continue through. Many of them will, and we're staying close to them as they manage through with this. If you think about it's all part of our family. These are relationships we've had for a long time, and so when we say we're actively managing, we're managing with them as well.

Ellen Tseng
Analyst, Jefferies

Right. Thank you. One final question from me. Kyle, your best guess regarding the recovery, how many quarters or how many months do we need to go back to the year 2019 levels?

Kyle Gendreau
CEO, Samsonite

Who knows, I guess, is the answer. We can all draw our views. I think next year remains under some pressure, particularly in Q1 and Q2. The wild card is, to me, it's around vaccine and distribution of vaccine. It feels like that's really where the world is, that we need to see that. That'll take a little bit of time to work its way through. I have some optimism that as we get to Q3 and Q4, we start to see things moving better than what we'll probably see in Q1. I know that's not so specific. I think we're into 2022 before we start seeing opportunities to get back to 2019 levels. That might even be a trailing story as we get into Q1 and Q2 of 2022. What I do expect is we will see some steady improvement next year.

We won't get back to the levels, obviously, but I think as Q1, Q2, Q3, Q4, in our own views, that should be a steady improving story against the 2019 levels. There's a lot of data points you can look at. It's hard for me to give predictions as you'd expect. What I would say, and I think this is important, we are taking actions on a more conservative view so that we position the business the right way. I think where companies can make mistake is assuming that there's some magic opportunity that you get to the middle of the year and things are looking better. We are cautious on our outlook so that we take the right actions on the cost. I'm quietly hopeful that we'll see a pickup. I might reiterate, and I said it, I think, in my closing.

When travel gets to the point that it turns back on, it turns back on in a big way. I think there'll be a huge pent-up demand. The question for us, and for all of us is around what's the timing of that. I think different than prior pandemics, it's relying a little bit on science, medicine, and just how the world navigates through, which I think just has a little bit longer tail here, as you'd all expect it to. When it comes back, we will be in a wonderful position to capture it.

Ellen Tseng
Analyst, Jefferies

Yeah. Got it. Thank you.

Operator

Thank you. Our next question comes from Yvonne Chao with MF Trinity in Hong Kong. Thank you.

Yvonne Chao
Analyst, MF Trinity

Hi. Thanks very much. Congratulations on your amazing results, first of all. I just have three quick questions. The first one is, can I just clarify on the $580 million savings? Can we assume that this is the savings that you can achieve this year, and the savings that you kind of identified for this year so far, and there'll be more to come, or pretty much we should assume $580 million savings is enough?

Kyle Gendreau
CEO, Samsonite

In my view, there'll be more to come.

Yvonne Chao
Analyst, MF Trinity

Okay.

Kyle Gendreau
CEO, Samsonite

That is what we've identified and have executed on. We continue to work on initiatives. As Reza said, we've engaged some third-party advisors to help us. Every next slice you take into kind of trying to adjust the cost structure of the business gets a little bit harder. We've got some advisors helping us. My expectation is that will be a bigger number as we get to Q3. We'll report on it. We're very focused on it. There's a lot in this $580 million. This is an amazing piece.

Yvonne Chao
Analyst, MF Trinity

Yeah

Kyle Gendreau
CEO, Samsonite

of work when you really think about we've been at this for, call it four months now. I've been so happy with the way our teams have actioned and executed on this. The obvious levers we've pulled. We're now into some really kind of meaty impacts to the business, which are painful for all of us to do, but we're doing them. I would say, as I said, it's an everyday task for us. We are very focused. You will see more on this front from us as we continue to work through it.

Yvonne Chao
Analyst, MF Trinity

Thanks. How much upside are we talking about? Are we talking about double digits, 20% more, 30% more, or 5% more? What's the ballpark estimate? Is there any estimate?

Kyle Gendreau
CEO, Samsonite

I'll say it's double digits off of the savings, but let's leave it at that.

Yvonne Chao
Analyst, MF Trinity

Okay. My second question is about your covenant flexibility. It's great news that you got the waiver until 3Q 2021.

Kyle Gendreau
CEO, Samsonite

Yes

Yvonne Chao
Analyst, MF Trinity

I don't want to point this out, but I'm just thinking in a dire situation where, for example, vaccine gets delayed, we don't get vaccines until, I don't know, like fourth quarter next year. How flexible is this covenant? Maybe this is a question with regards to your relationships with bankers. Let's say a vaccine is delayed for six months, and we run into covenant concern again. Is it not difficult to get another six months of waivers? How should we look at this?

Kyle Gendreau
CEO, Samsonite

Well, we love our lenders and they love us, is what I would say.

Yvonne Chao
Analyst, MF Trinity

Okay.

Kyle Gendreau
CEO, Samsonite

If we're in that situation, we won't be alone in that situation. We have a lot of confidence. We've put a very conservative view forward, and we're taking actions against that to make sure that we're sitting in the right position. Again, I think where companies will make mistakes if they're not realistic and conservative in their views.

Yvonne Chao
Analyst, MF Trinity

Okay.

Kyle Gendreau
CEO, Samsonite

Our current view is with a very conservative positioning, we get there, and we're laser-focused on it. We're laser-focused on Q3 next year. What are we doing? What action are we taking against a business that's under pressure because of kind of the external impacts of COVID-19? We are not cutting ourselves short at all on that exercise. If the world takes a more dramatic turn, at Samsonite, we'll all be kind of in that situation. I was quite impressed with what we did in April and May of this year with our lenders.

Yvonne Chao
Analyst, MF Trinity

Yeah.

Kyle Gendreau
CEO, Samsonite

It doesn't mean that you can't have another conversation, but we're not falling back on that. We're falling back on making sure we take actions, and we're bold enough to get there. You don't know.

Yvonne Chao
Analyst, MF Trinity

Okay.

Kyle Gendreau
CEO, Samsonite

Again, I think if we're in that situation, the whole world's in a spot, and we'll be working together on that front.

Yvonne Chao
Analyst, MF Trinity

Okay.

Reza Taleghani
CFO, Samsonite

Just bear in mind the way the covenant actually gets calculated. It's not like these quarters are rolling into that because the way the covenant gets calculated, it's.

Yvonne Chao
Analyst, MF Trinity

Yeah

Reza Taleghani
CFO, Samsonite

substituting 2019 bits out for these quarters anyway. The question is really Q3 of next year.

Kyle Gendreau
CEO, Samsonite

Yeah

Reza Taleghani
CFO, Samsonite

What do we look like?

Kyle Gendreau
CEO, Samsonite

Yep.

Yvonne Chao
Analyst, MF Trinity

Yep. Okay. My last question is, can you please just update on the breakdown of the product source region, like where you source your products between China, India, Europe, and ASEAN? I know that you aim to cut the China ratio to 50% by the end of this year. How about next year?

Kyle Gendreau
CEO, Samsonite

Yeah.

Yvonne Chao
Analyst, MF Trinity

Is that ratio going to be down even further?

Kyle Gendreau
CEO, Samsonite

Yeah, we're way ahead of it. We'll be better than 50%. This is for the U.S. business. From where we're sitting today, it looks like next year is probably going to be closer to 35%.

Yvonne Chao
Analyst, MF Trinity

By the end of this year?

Kyle Gendreau
CEO, Samsonite

±5.

Reza Taleghani
CFO, Samsonite

For U.S.

Kyle Gendreau
CEO, Samsonite

For U.S. sourced stuff.

Yvonne Chao
Analyst, MF Trinity

Okay

Kyle Gendreau
CEO, Samsonite

in China. We'll be down to kind of 30s. Let's say 30%-40%, just to give you a range. Much better than kind of where we were. The run rate coming out of this year will be below 50% for sure.

Yvonne Chao
Analyst, MF Trinity

Okay.

Kyle Gendreau
CEO, Samsonite

In the midst of this, we've continued to push on that, and it's an important piece of work for our U.S. team. They continue to amaze and surprise me as far as how much progress we're making on that front. It's a testament to not only our guides, but also our sourcing partners. Often when we're shifting, it's because it's somebody that we've been working with for a long time that are realizing we're the player that will be here on the other side, and they're kind of managing and helping us make the shift as well. It's a combination of those two that's really powerful. We're ahead of our expectations, and I thought we were ahead of our expectations at the end of last year, and we're even further ahead of my reset expectations. It's going very well.

Yvonne Chao
Analyst, MF Trinity

35% by the end of this year for the U.S. market, basically, from China.

Kyle Gendreau
CEO, Samsonite

I think we'll be in that zip code, yes.

Yvonne Chao
Analyst, MF Trinity

Okay. Would moving out of China increase costs or, I mean, reduce costs?

Kyle Gendreau
CEO, Samsonite

On a net basis, because the tariffs are so high, on a net basis, it's a benefit. Maybe initially it's not as efficient, but even there, we're seeing opportunities to get the efficiency in these kind of newer facilities up there pretty fast. There was a reason why we were in China in the first place, because it was a very efficient market. As time has moved on, the rest of the world's becoming a little more efficient as well. The tariff, just to get out from under the tariff cover is an important piece for us. That's really part of the reason we're shifting here is, particularly for the U.S. market. Even though a new plant might be a little less efficient, net is more efficient than being in China for sure.

Reza Taleghani
CFO, Samsonite

That efficiency usually takes about a year to work its way out.

Kyle Gendreau
CEO, Samsonite

Yeah.

Reza Taleghani
CFO, Samsonite

Then the next level of efficiency is the supply chain. You have transport costs and things like that for those spots.

Yvonne Chao
Analyst, MF Trinity

That is a benefit.

Kyle Gendreau
CEO, Samsonite

All in, it's been very good. Our U.S. business, when you think about gross margin, our U.S. team has really high degree of confidence in an improving margin story for next year. Reza and I, we've kind of started talking first rounds of plans for next year, and we've put pressure on them. The reality is the confidence level on achieving margins for that U.S. business is very high. We'll see how it all plays out, but it's very positive from where we sit today.

Yvonne Chao
Analyst, MF Trinity

Thanks. Can you just give the breakdown, the rest of the breakdown, like where is the product sourced from, like the rest of 50%?

Kyle Gendreau
CEO, Samsonite

We'll come back to you.

Yvonne Chao
Analyst, MF Trinity

Okay.

Kyle Gendreau
CEO, Samsonite

If you don't mind. Maybe William can follow up with you. Is that okay?

Yvonne Chao
Analyst, MF Trinity

Sure. Thanks. Thanks very much.

Kyle Gendreau
CEO, Samsonite

Yeah. Thanks, Yvonne. Thanks.

Operator

Thank you. Next question comes from Dustin Wei with Morgan Stanley, Hong Kong. Please go ahead. Thank you.

Dustin Wei
Analyst, Morgan Stanley

Thank you. Hi, management. First question regarding China. Could you please provide the latest trading trends for July and August? Is it better than June?

Kyle Gendreau
CEO, Samsonite

It's about the same. I think July took a little twist in China. I think it was down 59%, and June was down 56%. August looks to be somewhere between 53% and 55%. It's slow, Dustin, but it's definitely an improving story. Again, as I think I said on the call, one of the real positives in that environment, Frank has adjusted that business that we're back to making positive EBITDA in China, even with that kind of level of sales. What we're seeing in China is our own brick and mortar retail stores and our e-commerce are performing better, but our wholesale customers in China are slower to start buying in. I think there'll be a little bit of a lag there, like the rest of our business, but that we continue to see that in China. Frank's pretty optimistic.

When we had a board call earlier, we were talking to some of our board members that are in China, and there's parts of China that are moving quite well. Domestic travel in China is, I wouldn't say it's booming, but it's moving. We're seeing kind of hotel occupancy rates way up. We're seeing domestic flights way up. There was a big, I think it was the national exams in China that were happening, which causes a good number of students to travel in China. That actually carried out. China, as a market, I think probably can lead the way as far as kind of recovery, and let's all knock on wood that they manage the virus, but they seem to be doing that very well as well. We're cautiously optimistic for China. We're seeing it.

If you think about our overall business down around 65% in August, and our China business to be a little north of 50%. It's still down, but it's better than kind of the overall company average.

Dustin Wei
Analyst, Morgan Stanley

Yeah, of course. Thanks a lot. Sorry, you mentioned that the adjusted EBITDA could turn profitable with certain sales number. I missed that number. Could you repeat again?

Kyle Gendreau
CEO, Samsonite

Well, no, I think all I said was China in July and August had positive EBITDA. Off of these kind of lower sales and off of the action that Frank has taken, they've moved into positive territory and it's a good testament to kind of the work Frank's doing there and kind of the flexibility of that business there. That was all I was guiding.

Dustin Wei
Analyst, Morgan Stanley

Right. Okay. Got it. Thank you. Regarding all the cost saving, I think that also results in the reduction in the channel capacity, including some of the retail POS being shut. When is the demand really coming back? Like when we talk about end of 2021 or 2022, are we really able to capture back to the full 2019 sales? Or are we going to rely more on online sales to achieve that? Because we should have shutting down the offline capacity.

Kyle Gendreau
CEO, Samsonite

Well, I think largely there'll be a wholesale shift in the way the world's moving, right, Dustin? Not mine to predict exactly, but I expect our mix of e-commerce to be higher. We'll still have a meaningful retail fleet. Often if somebody's buying luggage, they'll find their way to another one of our channels, because if you think about how we're distributed, we'll pick them up digitally, we'll pick them up in a wholesale account or in another store. It doesn't mean you can't start opening stores again as we see things moving up. The reality is, we'd be making a mistake by waiting. We're adjusting stores that, in our view, are on the cusp of a slow recovery. There'll be an opportunity to open stores. I think the retail landscape is going to look differently.

There'll be a moment where that will probably have a bit of a reset, and we'll be able to step back into that as we need to. I hear what you're saying. We're not afraid to take the actions because I think that's the right thing to do. The world will have a repositioning, and we'll be able to capture that. One of the real powerful pieces of this business is when you think about where people buy luggage, we're able to capture them everywhere where they're thinking about that. If we shut some and the world shifts the way they're buying, we're still going to pick up those customers.

Dustin Wei
Analyst, Morgan Stanley

Thank you. That's great. On GP margin, if the calculation is right, the implied second quarter GP margin seems to be 33%-34%. How should we think about the GP margin assumption for the second half or early next year when the sales scale down meaningfully? Would you still have those kind of inventory charge to bring down overall GP margin, or it's going to be back to mid-40 level?

Kyle Gendreau
CEO, Samsonite

There are two pieces there. One is we were actively shutting down. One of the things that happens when you're at these low sales is we do have some manufacturing that has some cost structure to it that ends up in that margin line. We were actively shutting down those plants and putting people on temporary benefits. Some of that trickled into Q2, so I think Q2 is clearly the floor on the margin side. We were very aggressive on impairments in inventory and just inventory reserves, and we pushed the organization to really assess that. I think a lot of that happened in Q2, so it'll be better in Q3. You don't need much sales recovery for that to quickly absorb itself up. My sense is the second half margins will probably have a 50-ish zip code, 50%, 51%.

It's not so clear as we watch the recovery in sales. Then as we get to next year, our view is we'll be in the same zip codes of where we've been running on the margin side before, even with reduced levels. At the same time that we're taking what we would call classic fixed cost reductions, we're also rationalizing our own manufacturing and trying to get as much of that temporary savings into permanent savings and really making sure we're rationalizing there as well so that margin profile carries through. So I think Q2 is probably the floor, is what I would say, Dustin, and it'll get better from there.

Dustin Wei
Analyst, Morgan Stanley

Thank you. That's great. Given all the efforts for the cost reduction, what kind of sales recovery level versus 2019 that company can turn profitable at EBITDA line?

Kyle Gendreau
CEO, Samsonite

Yeah, I'd say that we're still cooking. If I just told you that I think we're hitting our covenants in Q3 based on our early reads, I think you can do the math on what that means. I am pushing the organization to break even in Q1 of next year or better. I think we will be there. We're still dialing in on the savings initiatives to give you a good view to that. I think we're getting there, but I would hate to throw a specific number out right now.

Dustin Wei
Analyst, Morgan Stanley

Yeah, of course, Kyle. Is there any assumption for that breakeven? For example, if the first quarter next year sales down only 30%, is that okay to get the profit level, or you think it's going to be 80% of 2019 level that a company can get profitable? I want to try to measure the relationship now between the profit and the sales, because company already cut so much costs, right? Not necessarily going back to the previous level to get to the previous profit.

Kyle Gendreau
CEO, Samsonite

Yeah. We're still cooking it is the way I would tell you, Dustin.

Dustin Wei
Analyst, Morgan Stanley

Okay.

Kyle Gendreau
CEO, Samsonite

You should assume that my view is Q1 is still under some pressure. There's no reason why Q1 versus 2019, when you think about the trend and the pace of improvement we're seeing, there's no reason why that isn't down 50% or 60% to last year. I'm pushing this business to be positive for Q1. Okay? Just for scale, right?

Reza Taleghani
CFO, Samsonite

Dustin, you can take what Kyle just said on China and just extrapolate from that as well, right?

Kyle Gendreau
CEO, Samsonite

Yeah.

Reza Taleghani
CFO, Samsonite

There's an environment where you're down mid-50% in sales, and Frank is printing EBITDA again, so he's ahead of breakeven.

Kyle Gendreau
CEO, Samsonite

Yeah.

Reza Taleghani
CFO, Samsonite

We're trying to basically look at that for the entire business and say, in a stressed environment, we still want to make sure that we're EBITDA positive, and then obviously, EBITDA is growing as much as it goes to at some point.

Kyle Gendreau
CEO, Samsonite

Yeah. All these other actions we're pursuing really just put us over the top on that. I'm sorry I'm not being so specific because it's like the million-dollar question that a lot of companies are cooking through, and we're still cooking. When I tell you I have a high degree of confidence in where we're pushing the reset of the profit profile of this business, we can see it. The wild card, as you just said, Dustin, is what the sales levels look like really around the external factors. Assuming things stay, and we're being conservative, so assuming things still look a bit dire in Q1, we have a desire to be positive cash flow, positive EBITDA in Q1, and that's what I'm pushing the organization to.

I don't want to be more specific than that because there's a lot of moving pieces on it.

Dustin Wei
Analyst, Morgan Stanley

Yeah, of course. Lots of impressive jobs being done. Last qualitative question is that, how is the company organization more real now? I can imagine that staff probably quite downbeat because of furlough, because of pay cut, but sounds like your staff and the manager are still doing amazing jobs to help the organization set costs. How do you encourage them to do so? Are you going to provide them more share options or some of the incentive schemes to drive them?

Kyle Gendreau
CEO, Samsonite

I think we're really fortunate, Dustin, that we have people that are really passionate about this business. We're a business that has been around for under 10 years because of who we are as people, and we're all in the muck, right? We're all dealing with really tough decisions. We all feel it every day, is the way I would describe it. We feel a sense of duty to get this business positioned in the right way. We've been here before, too. This business has navigated blips like this before. We know what to do. Many of the people that are making these decisions navigated this thing through 2008, 2009. I was a big part of that team. We hold each other up, I guess, is the way I would say it. I stay very actively connected. I'm on almost every call.

When we're into detailed discussions around what we're doing, I'm joining these calls. They feel the support. We've got a very supportive Board as far as what we're doing. The numbers are tough for Q2, but there's a lot of really positives in Q2 as far as the actions we've taken and how much we've been able to shift the business. I think people are drawing off of that as well. I'm holding a town hall meeting with our entire senior team. My direct reports and their next level of reports, we're doing that next week on a virtual call just to keep everybody in the right place. The real messaging is, there's clear confidence in getting this thing to the other side, of which I fully believe. There's clear confidence that the actions we're taking are exactly the right actions to take.

We're all in it together. The whole world's in a tough place. There isn't anybody that's hiding from the impacts of COVID-19. Children in schools and my own college-age kids and just the whole world's dealing with this. Having a positive tone as you navigate through really tough stuff is very important. We've had a long history of being like that, and we hold each other up. I'm really quite happy with the team. When I took over as CEO, you heard me talk about the power of the team and the people here. We've shrunk that a bit really painfully. That power and energy of the people and the team is really what's carrying through. We've all taken pay cuts, but that's not unusual in this environment. We've frozen all of our bonus incentives. We'll turn those on next year.

We'll be careful about pay increases for next year, but my plan is to put incentives back on for next year, which against a backdrop of real progress. I think people are, because of the passion of their connection to this business, are well-placed to be there to navigate through this. I think it's the reason we're being so successful is the people that we have in this organization.

Dustin Wei
Analyst, Morgan Stanley

Right. Sounds wonderful. Thank you, Kyle. Thank you, Reza, William. Best of luck.

Kyle Gendreau
CEO, Samsonite

Thank you.

William Yue
Director of Investor Relations, Samsonite

Thank you, Dustin. Operator, we're coming close to the end of the session, so we'll just take one more caller's question before we end. Thank you very much.

Operator

Thank you. Our final question comes from Louise Li with BofA Securities Hong Kong. Please go ahead. Thank you.

Louise Li
Analyst, BofA Securities

Hi, management. This is Louise. I have two questions. The number one is, could you please provide any color on the recovery trend of the other Asian countries other than China, for example, Korea or Japan? My second question is about the cash burn you mentioned in the slides. Is it around like $160 million in the second quarter? Can we assume this is a work piece for the upcoming quarters in terms of the cash burn level? Okay. Thank you.

Kyle Gendreau
CEO, Samsonite

I think I'll let Reza cover the cash burn, but we're seeing kind of mixed stories, as you'd imagine within markets. Japan is a bit more kind of muted. There was a moment where Japan felt like it was moving a bit better. They've been a little bit more stagnated, but it's still kind of in the zip code. Korea manages quite well. They took a big uptick. I say big in relative terms. More recently, they've had a little bit of a stutter step. Almost, I think it's the same story across the globe if you really look around. China's probably the only market that's showing a little bit ahead of the curve, but everybody else is really kind of in the same place. India has been under some strain.

India is I think going to be a little bit slower to kind of start to move again. My friends in India and the teams in India, there's a little bit of a new normal of kind of what's going on in India. People are starting to get back into the offices in India, I think India will be a little bit slower to recover. I don't have the specific growth rates in front of me, I think if you just watch kind of the flow of the world news on which countries are performing, our business is kind of following those trends fairly closely. Even when you get to Europe, there's pockets that are moving a little better than others, on average, they're not so far apart from each other.

Our U.S. business, because of some of the mix of the brands we have in this kind of down, a little bit better than the rest of our businesses because we have brands like Speck. Gregory a big piece. Those are performing a little bit better. You get a little bit of a better effect in the U.S. In the U.S. itself, you've seen the stutter effects of states trying to open and then states kind of retrenching. Blended all together, there isn't any one region that's off so much different than any other. I don't know if that answers. It's a bit of a roundabout answer. Pockets a little bit better than others, but none that are so far ahead other than China that feels like it's a little bit ahead of the curve for us.

Reza Taleghani
CFO, Samsonite

As it relates to cash flow, we do expect it to be improving. Q3 will probably be somewhat similar to Q2 because there's still some restructuring that we're doing. There'll still be some restructuring charges that'll work its way in, et cetera. Really going into Q4, I think you're going to start to see an improvement. I can tell you on working capital specifically, we're expecting working capital to fluctuate $20 million-$40 million up and down between now and the end of the year. We're going to be largely in line in terms of the same sort of levels that you're seeing right now. We're being very aggressive on that. In terms of the operating cash flows for the business, we do expect it to be improving from here really after Q3.

Kyle Gendreau
CEO, Samsonite

Yep. Yeah, my sense is Q2 is the floor, Q3 maybe a tad better, but not so far off.

Reza Taleghani
CFO, Samsonite

Yep.

Kyle Gendreau
CEO, Samsonite

That's largely around kind of the continued actions that we're pulling the triggers on as we step into Q3.

Reza Taleghani
CFO, Samsonite

Okay.

Louise Li
Analyst, BofA Securities

Okay. Thank you. Very clear.

Kyle Gendreau
CEO, Samsonite

Good. William, we good?

William Yue
Director of Investor Relations, Samsonite

Yep, we're good. Thank you, Kyle. Thank you, Reza, for doing the call, and thank you everyone for dialing in tonight.

Reza Taleghani
CFO, Samsonite

Really appreciate it. As you know, you can always get a hold of William, and we really appreciate everybody joining the call. Thank you.

Kyle Gendreau
CEO, Samsonite

Thanks, everybody.

Operator

Thank you. Thank you for participation. This concludes the conference.