AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. (HKG:2519)
Hong Kong flag Hong Kong · Delayed Price · Currency is HKD
5.26
-0.02 (-0.38%)
Feb 12, 2026, 11:42 AM HKT

AuGroup (SHENZHEN) Cross-Border Business Company Description

AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. operates as an online retailer for furniture and home furnishings in the People’s Republic of China, the United States, Other North American countries, other European countries Germany, and internationally.

The company offers furniture and home furnishings, consisting of beds, bookcases, dressers, chests of drawers, vanity tables and vanity benches, food cabinets, sideboards, sofas, and outdoor furniture; electric tools, such as power screwdrivers, air pumps, jump starters, and car vacuums; home appliances comprising refrigerators and juicers; and consumer electronics, including power banks, chargers, and cables.

It also provides logistics solutions, including warehousing, express and freight delivery, and related value-added services.It offers its products under the ALLEWIE, IRONCK, LIKIMIO, SHA CERLIN, HOSTACK, and FOTOSOK brand names.

The company was formerly known as AuGroup Technology Co., Ltd. and changed its name to AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. in October 2024.

AuGroup (SHENZHEN) Cross-Border Business Co., Ltd. was incorporated in 2010 and is based in Shenzhen, China.

AuGroup (SHENZHEN) Cross-Border Business Co., Ltd.
CountryChina
Founded2010
IndustryFurnishings, Fixtures & Appliances
SectorConsumer Discretionary
Employees2,040
CEOHaizhuan Lu

Contact Details

Address:
Room 106, Kangli Information Valley Building
Shenzhen
China
Phone86 755 3362 2851
Websiteaugroup.com

Stock Details

Ticker Symbol2519
ExchangeHong Kong Stock Exchange
Fiscal YearJanuary - December
Reporting CurrencyCNY
ISIN NumberCNE100006NG2
SIC Code5960

Key Executives

NamePosition
Zhuang LiyanJoint Company Secretary, Board Secretary, Vice Chief Executive Officer and Executive Director
Haizhuan LuFounder, Chief Executive Officer and Executive Chairperson
Kuaiyue ZeCo-founder, Chief Financial Officer and Executive Vice Chairperson
Can WuDeputy GM and Chief Operation Officer
Fenglu YuExecutive Director
Kin Wai LiJoint Company Secretary
Xinyong FanDeputy GM and Vice President
Dianfeng HuDeputy General Manager
Wei SunDeputy GM and Chairperson Assistant