Baidu, Inc. (HKG:9888)

Baidu Ratios and Metrics

Market cap in millions HKD. Fiscal year is January - December.

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Feb 26, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Market Capitalization	334,667	349,610	229,599	325,213	308,173	403,826
Market Cap Growth	33.89%	52.27%	-29.40%	5.53%	-23.69%	-29.38%
Enterprise Value	340,490	344,682	189,830	233,686	237,736	314,453
Last Close Price	123.70	131.50	82.70	116.10	111.70	144.60
PE Ratio	53.81	56.21	9.31	15.06	39.12	33.31
PS Ratio	2.33	2.43	1.62	2.19	2.20	2.64
PB Ratio	1.04	1.08	0.76	1.12	1.15	1.47
P/TBV Ratio	1.37	1.43	0.93	1.39	1.41	1.83
P/FCF Ratio	-	-	16.47	11.61	15.24	35.66
P/OCF Ratio	-	-	10.16	8.06	10.42	16.35
EV/Sales Ratio	2.36	2.40	1.34	1.58	1.70	2.06
EV/EBITDA Ratio	16.88	29.12	4.96	5.73	6.85	9.45
EV/EBIT Ratio	22.44	29.88	8.35	9.59	13.16	23.99
EV/FCF Ratio	-20.28	-	13.62	8.34	11.76	27.77
Debt / Equity Ratio	0.34	0.34	0.28	0.32	0.38	0.41
Debt / EBITDA Ratio	6.54	6.54	1.97	2.06	2.64	2.97
Debt / FCF Ratio	-	-	6.06	3.33	5.11	9.92
Net Debt / Equity Ratio	-0.06	-0.06	-0.17	-0.42	-0.35	-0.40
Net Debt / EBITDA Ratio	-1.71	-1.71	-1.34	-2.96	-2.70	-3.28
Net Debt / FCF Ratio	1.21	1.21	-3.70	-4.31	-4.64	-9.64
Asset Turnover	0.29	0.29	0.32	0.34	0.32	0.35
Inventory Turnover	-	-	17.88	49.39	47.24	61.24
Quick Ratio	1.49	1.49	1.75	2.76	2.46	2.62
Current Ratio	1.76	1.76	2.09	3.01	2.67	2.86
Return on Equity (ROE)	1.90%	1.90%	8.85%	8.61%	3.26%	3.65%
Return on Assets (ROA)	1.48%	1.48%	3.20%	3.46%	2.59%	1.87%
Return on Invested Capital (ROIC)	3.17%	3.33%	9.30%	12.29%	8.22%	6.09%
Return on Capital Employed (ROCE)	2.90%	2.90%	6.20%	6.70%	5.10%	3.50%
Earnings Yield	1.86%	1.78%	11.01%	6.88%	2.77%	3.11%
FCF Yield	-5.02%	-4.80%	6.07%	8.61%	6.56%	2.80%
Buyback Yield / Dilution	1.93%	1.93%	1.38%	-1.00%	0.18%	-2.10%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.