Baidu, Inc. (HKG:9888)

Baidu Ratios and Metrics

Market cap in millions HKD. Fiscal year is January - December.

Fiscal Year	Current	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Mar 19, 2026	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Market Capitalization	304,573	349,610	229,599	325,213	308,173	403,826
Market Cap Growth	22.07%	52.27%	-29.40%	5.53%	-23.69%	-29.38%
Enterprise Value	310,404	344,682	189,830	233,686	237,736	314,453
Last Close Price	115.60	131.50	82.70	116.10	111.70	144.60
PE Ratio	58.70	67.38	9.31	15.06	39.12	33.31
PS Ratio	2.12	2.43	1.62	2.19	2.20	2.64
PB Ratio	0.94	1.08	0.76	1.12	1.15	1.47
P/TBV Ratio	1.25	1.43	0.93	1.39	1.41	1.83
P/FCF Ratio	-	-	16.47	11.61	15.24	35.66
P/OCF Ratio	-	-	10.16	8.06	10.42	16.35
EV/Sales Ratio	2.15	2.40	1.34	1.58	1.70	2.06
EV/EBITDA Ratio	8.56	12.49	4.97	5.77	6.85	9.45
EV/EBIT Ratio	20.43	29.88	8.39	9.71	13.16	23.99
EV/FCF Ratio	-18.49	-	13.62	8.34	11.76	27.77
Debt / Equity Ratio	0.34	0.34	0.28	0.32	0.38	0.41
Debt / EBITDA Ratio	3.33	3.33	1.98	2.07	2.64	2.97
Debt / FCF Ratio	-	-	6.06	3.33	5.11	9.92
Net Debt / Equity Ratio	-0.06	-0.06	-0.17	-0.42	-0.35	-0.40
Net Debt / EBITDA Ratio	-0.73	-0.73	-1.34	-2.98	-2.70	-3.28
Net Debt / FCF Ratio	1.21	1.21	-3.67	-4.31	-4.64	-9.64
Asset Turnover	0.29	0.29	0.32	0.34	0.32	0.35
Inventory Turnover	11.89	11.89	17.90	49.59	47.24	61.24
Quick Ratio	1.53	1.53	1.75	2.76	2.46	2.62
Current Ratio	1.76	1.76	2.09	3.01	2.67	2.86
Return on Equity (ROE)	1.90%	1.90%	8.85%	8.61%	3.26%	3.65%
Return on Assets (ROA)	1.48%	1.48%	3.19%	3.43%	2.59%	1.87%
Return on Invested Capital (ROIC)	3.17%	3.32%	9.25%	12.15%	8.22%	6.09%
Return on Capital Employed (ROCE)	2.90%	2.90%	6.10%	6.60%	5.10%	3.50%
Earnings Yield	1.70%	1.78%	11.01%	6.88%	2.77%	3.11%
FCF Yield	-5.51%	-4.80%	6.07%	8.61%	6.56%	2.80%
Buyback Yield / Dilution	1.93%	1.93%	1.38%	-1.00%	0.18%	-2.10%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.