Baidu, Inc. (HKG:9888)

Baidu Ratios and Metrics

Market cap in millions HKD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jul 18, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	236,890	229,635	325,213	308,173	403,826	571,840
Market Cap Growth	-14.80%	-29.39%	5.53%	-23.69%	-29.38%	67.63%
Enterprise Value	215,921	189,866	233,686	237,736	314,453	502,736
Last Close Price	86.00	82.70	116.10	111.70	144.60	-
PE Ratio	8.68	9.31	15.06	39.12	33.31	21.51
PS Ratio	1.65	1.62	2.19	2.20	2.64	4.50
PB Ratio	0.76	0.76	1.12	1.15	1.47	2.51
P/TBV Ratio	0.99	0.93	1.39	1.41	1.83	3.17
P/FCF Ratio	12996.73	16.47	11.61	15.24	35.66	25.19
P/OCF Ratio	24.51	10.16	8.06	10.42	16.35	19.90
EV/Sales Ratio	1.49	1.34	1.58	1.70	2.06	3.95
EV/EBITDA Ratio	5.03	4.96	5.73	6.85	9.45	12.88
EV/EBIT Ratio	9.75	8.35	9.59	13.16	23.99	28.82
EV/FCF Ratio	11846.33	13.62	8.34	11.76	27.77	22.15
Debt / Equity Ratio	0.35	0.28	0.32	0.38	0.41	0.43
Debt / EBITDA Ratio	2.58	1.97	2.06	2.64	2.97	2.28
Debt / FCF Ratio	6003.12	6.06	3.33	5.11	9.92	4.32
Asset Turnover	0.31	0.32	0.34	0.32	0.35	0.34
Inventory Turnover	-	17.88	49.39	47.24	61.24	-
Quick Ratio	2.00	1.75	2.76	2.46	2.62	2.55
Current Ratio	2.29	2.09	3.01	2.67	2.86	2.68
Return on Equity (ROE)	9.37%	8.85%	8.61%	3.26%	3.65%	10.44%
Return on Assets (ROA)	2.93%	3.20%	3.46%	2.59%	1.87%	2.90%
Return on Capital (ROIC)	3.40%	3.76%	4.09%	3.10%	2.26%	3.53%
Return on Capital Employed (ROCE)	5.40%	6.20%	6.70%	5.10%	3.50%	5.60%
Earnings Yield	11.51%	11.01%	6.88%	2.77%	3.11%	4.67%
FCF Yield	0.01%	6.07%	8.61%	6.56%	2.80%	3.97%
Buyback Yield / Dilution	1.67%	1.38%	-1.00%	0.18%	-2.10%	1.25%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.