Baidu, Inc. (HKG:9888)

Baidu Ratios and Metrics

Market cap in millions HKD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Feb 5, 2026	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	392,001	229,599	325,213	308,173	403,826	571,840
Market Cap Growth	73.84%	-29.40%	5.53%	-23.69%	-29.38%	67.63%
Enterprise Value	387,055	189,830	233,686	237,736	314,453	502,736
Last Close Price	137.80	82.70	116.10	111.70	144.60	-
PE Ratio	42.64	9.31	15.06	39.12	33.31	21.51
PS Ratio	2.75	1.62	2.19	2.20	2.64	4.50
PB Ratio	1.25	0.76	1.12	1.15	1.47	2.51
P/TBV Ratio	1.65	0.93	1.39	1.41	1.83	3.17
P/FCF Ratio	-	16.47	11.61	15.24	35.66	25.19
P/OCF Ratio	-	10.16	8.06	10.42	16.35	19.90
EV/Sales Ratio	2.70	1.34	1.58	1.70	2.06	3.95
EV/EBITDA Ratio	10.15	4.96	5.73	6.85	9.45	12.88
EV/EBIT Ratio	24.32	8.35	9.59	13.16	23.99	28.82
EV/FCF Ratio	-22.56	13.62	8.34	11.76	27.77	22.15
Debt / Equity Ratio	0.34	0.28	0.32	0.38	0.41	0.43
Debt / EBITDA Ratio	2.93	1.97	2.06	2.64	2.97	2.28
Debt / FCF Ratio	-	6.06	3.33	5.11	9.92	4.32
Asset Turnover	0.30	0.32	0.34	0.32	0.35	0.34
Inventory Turnover	-	17.88	49.39	47.24	61.24	-
Quick Ratio	1.65	1.75	2.76	2.46	2.62	2.55
Current Ratio	1.91	2.09	3.01	2.67	2.86	2.68
Return on Equity (ROE)	3.08%	8.85%	8.61%	3.26%	3.65%	10.44%
Return on Assets (ROA)	1.87%	3.20%	3.46%	2.59%	1.87%	2.90%
Return on Invested Capital (ROIC)	4.05%	9.30%	12.29%	8.22%	6.09%	11.47%
Return on Capital Employed (ROCE)	3.60%	6.20%	6.70%	5.10%	3.50%	5.60%
Earnings Yield	2.35%	11.01%	6.88%	2.77%	3.11%	4.67%
FCF Yield	-4.38%	6.07%	8.61%	6.56%	2.80%	3.97%
Buyback Yield / Dilution	2.23%	1.38%	-1.00%	0.18%	-2.10%	1.25%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.