Baidu, Inc. (HKG:9888)

Baidu Ratios and Metrics

Market cap in millions HKD. Fiscal year is January - December.

Fiscal Year	Current	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020
Period Ending	Jun 5, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020
Market Capitalization	231,553	229,635	325,213	308,173	403,826	571,840
Market Cap Growth	-14.80%	-29.39%	5.53%	-23.69%	-29.38%	67.63%
Enterprise Value	210,590	189,866	233,686	237,736	314,453	502,736
Last Close Price	83.60	82.70	116.10	111.70	144.60	-
PE Ratio	8.49	9.31	15.06	39.12	33.31	21.51
PS Ratio	1.61	1.62	2.19	2.20	2.64	4.50
PB Ratio	0.74	0.76	1.12	1.15	1.47	2.51
P/TBV Ratio	0.97	0.93	1.39	1.41	1.83	3.17
P/FCF Ratio	12703.96	16.47	11.61	15.24	35.66	25.19
P/OCF Ratio	23.96	10.16	8.06	10.42	16.35	19.90
EV/Sales Ratio	1.45	1.34	1.58	1.70	2.06	3.95
EV/EBITDA Ratio	4.91	4.96	5.73	6.85	9.45	12.88
EV/EBIT Ratio	9.51	8.35	9.59	13.16	23.99	28.82
EV/FCF Ratio	11553.80	13.62	8.34	11.76	27.77	22.15
Debt / Equity Ratio	0.35	0.28	0.32	0.38	0.41	0.43
Debt / EBITDA Ratio	2.58	1.97	2.06	2.64	2.97	2.28
Debt / FCF Ratio	6003.12	6.06	3.33	5.11	9.92	4.32
Asset Turnover	0.31	0.32	0.34	0.32	0.35	0.34
Inventory Turnover	-	17.88	49.39	47.24	61.24	-
Quick Ratio	2.00	1.75	2.76	2.46	2.62	2.55
Current Ratio	2.29	2.09	3.01	2.67	2.86	2.68
Return on Equity (ROE)	9.37%	8.85%	8.61%	3.26%	3.65%	10.44%
Return on Assets (ROA)	2.93%	3.20%	3.46%	2.59%	1.87%	2.90%
Return on Capital (ROIC)	3.40%	3.76%	4.09%	3.10%	2.26%	3.53%
Return on Capital Employed (ROCE)	5.40%	6.20%	6.70%	5.10%	3.50%	5.60%
Earnings Yield	11.78%	11.01%	6.88%	2.77%	3.11%	4.67%
FCF Yield	0.01%	6.07%	8.61%	6.56%	2.80%	3.97%
Buyback Yield / Dilution	1.67%	1.38%	-1.00%	0.18%	-2.10%	1.25%

Source: S&P Global Market Intelligence. Standard template. Financial Sources.