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Baidu, Inc. (HKG:9888)
Hong Kong flag Hong Kong · Delayed Price · Currency is HKD
101.10
+0.80 (0.80%)
Aug 18, 2026, 4:08 PM HKT

Baidu Financials Overview

Millions CNY. Fiscal year is Jan - Dec.

Revenue & Profits
Chart
Fiscal YearTTMFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Revenue
127,314129,079133,125134,598123,675124,493
Revenue Growth
-4.16%-3.04%-1.09%8.83%-0.66%16.27%
Gross Profit
52,03556,64367,02369,56759,80860,340
Operating Income
8,79910,36721,27021,85615,97910,679
Net Income
-4,6124,66323,17219,5986,9689,876
Earnings Per Share
-15.7511.7965.9555.1419.8428.08
EPS Growth
--82.13%19.61%177.92%-29.34%-56.77%

Revenue by Segment
Chart
Fiscal YearTTMFY 2024FY 2023FY 2022FY 2021
Period EndingMar '26 Dec '24 Dec '23 Dec '22 Dec '21
Online Marketing Services
-72,97275,11269,52273,919
Cloud Services
-21,86018,71817,72115,070
Other Baidu Core
-9,8809,6358,1886,174
Membership Services
-17,76320,31417,71116,714
Online Advertising Services
-5,7146,2245,3327,067
Content Distribution
-2,8472,4592,5623,007
Other iQIYI
-2,9012,8763,3933,766
Revenue (Total)
128,702133,125134,598123,675124,493

Cash & Debt
Chart
Fiscal YearCurrentFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Cash & Investments
166,251115,267127,440194,287174,374180,467
Total Debt
112,89797,07779,32484,59591,35491,507
Net Cash (Debt)
53,35418,19048,116109,69283,02088,960
Net Cash Growth
66.61%-62.20%-56.14%32.13%-6.68%11.16%
Net Cash Per Share
157.0453.03137.57309.32236.44252.91

Cash Flow & CapEx
Chart
Fiscal YearTTMFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Operating Cash Flow
--3,01321,23436,61526,17020,122
Capital Expenditures
--12,073-8,134-11,190-8,286-10,896
Free Cash Flow
--15,08613,10025,42517,8849,226
Free Cash Flow Growth
---48.48%42.17%93.84%-51.74%

Margins
Chart
Fiscal YearTTMFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingJun '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
Gross Margin
40.87%43.88%50.35%51.69%48.36%48.47%
Operating Margin
6.91%8.03%15.98%16.24%12.92%8.58%
Pretax Margin
-2.66%5.20%21.50%18.72%8.18%8.66%
Profit Margin
-3.62%3.61%17.41%14.56%5.63%7.93%
FCF Margin
--11.69%9.84%18.89%14.46%7.41%

Valuation
Chart
Fiscal YearCurrentFY 2025FY 2024FY 2023FY 2022FY 2021
Period EndingAug '26 Dec '25 Dec '24 Dec '23 Dec '22 Dec '21
PE Ratio
623.4067.379.3115.0639.1233.31
P/FCF Ratio
--16.4711.6115.2435.66
PS Ratio
1.892.431.622.192.202.64