Thank you for standing by, and welcome to the second quarter 2019 Ctrip.com International, Ltd. earnings conference call. All participants are in a listen-only mode. There'll be a presentation, followed by a question and answer session. If you wish to ask a question, you will need to press the star key followed by the number one on your telephone keypad. I would now like to hand the conference over to Michelle Qi, Senior IR Director. Please go ahead.
Thank you, Jennifer. Thank you everyone for joining us call this morning. Good morning, and welcome to Ctrip's 2019 Q2 earnings conference call. Joining me today on the call are Mr. James Liang, Executive Chairman of the Board, Ms. Jane Sun, Chief Executive Officer, and Ms. Cindy Wang, Chief Financial Officer. During this call, we will discuss our future outlook and performance, which are forward-looking statements made under the safe harbor provision of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements involve inherent risks and uncertainties. As such, our results may be materially different from the views expressed today. A number of potential risks and uncertainties are outlined at Ctrip's public filings with the Securities and Exchange Commission. Ctrip does not undertake any obligation to update any forward-looking statements, except as required under applicable law.
James, Jane, and Cindy will share our strategy and the business updates, operating highlights, and financial performance for the second quarter of 2019, as well as the outlook for the third quarter of 2019. After the prepared remarks, we will have an Q&A session. With that, I will turn the call over to James. James, please.
Thank you, Michelle. Thank you everyone for joining us on the call today. Now let's begin with a quick update on our business growth and performance. We are pleased to report solid results for the second quarter of 2019. Net revenue grew 19% year-over-year, reaching RMB 8.7 billion. We have increased our share in the domestic travel market with GMV growth rates for both domestic hotels and air ticketing are accelerating, even against the backdrop of a softer market environment. Our international business is also seeing great performance, with the growth rates for international hotels and air tickets more than doubling that of China outbound traffic growth in the same period. As we continue to evolve as an industry leader in China, we have great opportunities ahead to realize our global vision.
Ctrip has developed the key competencies to provide excellent services to travelers in China and around the world, including a one-stop platform that covers more than 60 products globally. Such a one-stop product offerings empower our mobile platforms with our superior mobile app accounting for over 80% of Ctrip's total booking. Furthermore, we are continuously making investments in technology, including the open platform that ensures the competitiveness of each product and collaboration between product lines. Nowadays, our open platform connects several hundred thousand direct and intermediate suppliers, ranging from individual professionals to worldwide travel leaders. Today, we also announced a proposal to change the company name to Trip.com Group Limited. The new name reflects the services and products we provide, and it can be easily remembered by global users. Trip.com Group includes a range of brands including Ctrip, Qunar, Trip.com, Skyscanner, and many more.
In October, we'll celebrate the 20th anniversary of the company. In our first two decades, we have become the leader in China's travel industry. Over the next decade, we will strive to become one of the most innovative and respected companies in the global travel industry. With that, I will turn the call to Jane for our operating highlights.
Thanks, James. Today, I would like to start with why we are aiming at the international market. In the domestic market, we have already grown to become the undisputed leaders across all travel segments, from accommodation to transportation. We are confident in the continued sustainable growth and profitability of our business in China. At the same time, China has become the largest source market for international travel. Taking advantage of this, Ctrip has built a comprehensive and extensive product network and developed global service capabilities to serve outbound travelers. We will leverage our existing products, services, and technologies to serve travelers outside of mainland China, especially in the Asia Pacific regions. In the long run, this will enhance our scalability, reduce seasonality, and diversify our potential risks from geo-uncertainties. Our efforts in global product expansion, service quality, and brand development are setting the base to realize this long-term goal.
I would like to share some of the recent highlights in this area. Firstly, on our global product expansion. In the second quarter, our product coverage continued to expand in scope and depth. As we know from experience, transportation is typically the first step for our customers when they book their trips. We therefore work hard to provide comprehensive, cost-effective, and convenient transportation solution, and believe this will help our customers to boost customers acquisition efficiency and cross-sell to the other products. The company recently launched a strategic partnership with East Japan Railway Company. The partnership allows us to purchase Japan rail tickets in addition to enjoy services such as airport ticket pickups and hotel deliveries. Today, our international train products covers train tickets, high-speed rail, and airport link services in more than 50 countries and regions across the world.
Global users can access international train services through the Ctrip, Trip.com, and Trip.com mobile platforms. We have also launched an overseas ride-hailing service, which integrated mainstream local ride-hailing services onto our own platforms. The service is currently available in over 785 cities across 47 countries in Southeast Asia, in the U.S., and in Europe. Ctrip users will also enjoy 24/7 customer services and translation services. Ctrip launched the Hotel Mall program in 2018, where hotels can sell non-room offerings such as meals, spa sessions, pickup and drop-off services, meeting room bookings, and more. A large majority of the high-star hotels on Ctrip platform have opened up their relative Hotel Malls, and we have received encouraging feedback from our customers. Secondly, we continue to focus on service quality. We see improving net promotion scores across all of our product lines in the second quarter.
This reflects our consistent effort in upgrading our services. One of the many initiatives we have rolling out recently is the tiered cancellation policy for hotel bookings. So far, hundreds and thousands of the hotels have participated in our program, and this program has benefited more than 3 million Ctrip customers. We are committed to upholding to our customer-centric principles in every market we operate and to extend high-quality customer services to the global travelers. Today, all of our overseas call centers are in operations. As we continue to scale our call center to serve growing needs of the respective markets, we expect operation efficiencies to improve in the coming years. Thirdly, looking at the growth of the main brands.
Due to the strength of our products and services, we continue to gain market share across our key business areas and widen our gap with the other domestic competitors in China. Domestic revenue maintained a solid growth rate that outpaced the industry at a higher multiple. International revenue accounted for over 35% of the total revenue in the second quarter of 2019. With the rapid growth of outbound travel and our global brands, we expect this to become 40%-50% in the next 3-4 years. Our hotel and flight ticket sale for cross-border travel activities maintained fast growth during the quarter, more than doubling the growth of China's outbound trips. Although the recent fluctuation in some destinations will impact Q3 outbound travel figures, historically, we have gained market share when faced the macro headwinds. In the long run, we remain optimistic about China outbound tourism market.
For Trip.com, air ticket volume delivered triple digits year-over-year growth for the 11th consecutive quarter, and hotel growth is accelerating. We are extremely pleased to see direct users for Trip.com's first batch of focused market are increasing in numbers, confirming the efficiency of our local brand strategy. In South Korea, Trip.com was named Brand of the Year in the Travel category by Korea Consumer Council. Skyscanner continues healthy momentum with its direct booking business maintaining triple digits growth. It has generated great synergies in many markets with Trip.com, mainly through their direct booking initiative. We expect to replicate such success across more international markets going forward. On August 30th, we completed our share transactions with Naspers Limited and become the largest shareholders of MakeMyTrip, a leading online travel company in India.
We will give full support to MakeMyTrip team, and we're confident that MakeMyTrip will continue its success in the years to come. To conclude, we're encouraged by our results across all the business lines and the markets. Today, we are confident and excited about the long-term future for the travel industry in China and in the world. We are focused on our mission to provide the best products and services for global travelers while creating long-term value for business partners, employees, and shareholders. With that, I will now turn the call to Cindy.
Thanks, Jane. Thanks, everyone. For the second quarter of 2019, Ctrip reported net revenue of RMB 8.7 billion, representing a 19% increase from the same period in 2018. Net revenue for the second quarter of 2019 increased by 6% from the previous quarter. Accommodation reservation revenue for the second quarter of 2019 was RMB 3.4 billion, representing a 21% increase from the same period in 2018. This was primarily due to the strong execution in increasing accommodation choices and quality of services that we offer for our customers. During the second quarter, Ctrip branded low-star hotel room nights increased over 50% year-on-year. This directly reflects the effectiveness of our promotions in this segment. In addition, we observed a continual increase of the travel consumption from customers we acquired through this comparatively lower-end hotel segment.
We will continue to expand our promotions in this segment as long as we see good return on investment. In the domestic mid-to high-end hotel segment, our growth rate accelerated sequentially. Growth in our international hotel segment was more than twice as fast as the China outbound traffic growth rate. Transportation ticketing revenue for the second quarter of 2019 was RMB 3.4 billion, representing a 13% increase from the same period in 2018. This was primarily driven by faster growth in international travel demand and an increase in ground transportation. The international air ticket business maintained strong growth. Specifically, Trip.com's air ticketing volume recorded triple digit growth for the 11th consecutive quarter. Ground transportation registered healthy volume growth this quarter. International train tickets volume grew more than seven times year-over-year.
Package tour revenue for the second quarter of 2019 was RMB 1.1 billion, representing a 25% increase from the same period in 2018. In the second quarter, GMV from our offline stores continued to see strong growth with the daily transaction value peaking at RMB 120 million. We are delighted that the large majority of our offline stores become profitable within 12 months. Customized tours and dynamic packages are also delivered outstanding performance. Corporate travel revenue for the second quarter of 2019 was RMB 309 million, representing a 21% increase from the same period in 2018. This was primarily driven by expansion in our corporate customer base, as well as the trend for more mixed products and packages. Revenues from other business increased by 22% year-on-year in the second quarter of 2019, reaching RMB 524 million. This was primarily driven by strong growth in our advertisement and financial services business.
Gross margin was 79% for the second quarter of 2019, compared to 80% in the same period in 2018, and remained consistent with the previous quarter. Excluding share-based compensation charges, total non-GAAP operating expenses grew 11% year-on-year and 1% quarter-over-quarter in the second quarter of 2019. Total headcount in IT, supplier management, and administration was largely consistent with the previous quarter. Marketing efficiency continued to improve. This was due to our ROI-driven marketing strategy and continued efforts in customer services, product cross-selling, and content building. Despite the sequential decrease on marketing investment, we were able to maintain stable growth in both MAU traffic and in the acquisition of new transacting customers. We also saw steady improvement in the cross-sell ratio between product lines. Non-GAAP operating profit in the quarter was RMB 1.7 billion, grew 43% year-on-year, and 26% quarter-over-quarter.
Non-GAAP operating margin for the second quarter was 20%, increasing from 16% in the same period of 2018, and 17% in the previous quarter. This increase was mainly due to improvements in operational efficiency. Diluted loss per ADS was RMB 0.73, or US$0.11 for the second quarter of 2019. The net loss was primarily due to the loss recorded for fair value changes of equity securities investment. Excluding share-based compensation charges and fair value change of equity security investments, non-GAAP diluted earnings per ADS were RMB 2.25, or US$0.33 for the second quarter of 2019. As of June 30, 2019, the balance of cash and cash equivalents, restricted cash and shorter investments, held to maturity deposits and financial products was RMB 67.8 billion, or US$9.9 billion.
In July, the company announced a transferable term loan facility of up to $2 billion equivalent, with a greenshoe option of up to $500 million. In August, the company repaid $500 million of convertible notes on maturity, which reduced the potential dilution of approximately 1.5 million ordinary shares. We also announced the put right notification for 1.25% convertible senior notes due 2022. If all our outstanding notes are surrendered for repurchase through the exercise of put right, the aggregate purchase price will be $975 million, which will further reduce potential dilution of approximately 1.9 million ordinary shares. On August 30th, the company completed a share exchange transaction with Naspers Limited. Following the transfer, Ctrip owns ordinary shares and Class B shares, representing approximately 49% of MakeMyTrip's outstanding voting security.
Trip.com Group will apply for the equity method of accounting to pick up the gain or loss of MakeMyTrip from August 30th, on a one-quarter lag basis. Turning to the future outlook. For the third quarter of 2019, the company expects net revenue growth to continue at a year-over-year rate of approximately 10%-15%. This forecast reflects potential impact of about 400 to 500 basis points on the growth rate due to short-term macro and industry headwinds. Excluding share-based compensation, the company expects non-GAAP operating income will be in the range of RMB 2.3 billion-RMB 2.6 billion. For the rest of the year, the company expects to outperform the market while delivering continuous operating leverage compared with the previous year. This forecast reflects Trip.com Group's current and preliminary review, which is subject to change. Operator, please open the line for questions.
Thank you. We will now begin the question and answer session. Please note this session is only open to sell-side analysts due to time restriction, and each analyst is only allowed to ask one question each time. If you have additional questions, please join back to the queue. If you wish to ask a question, please press star one on your telephone and wait for your name to be announced. If you wish to cancel your request, please press star, then two. If you are on a speakerphone, please pick up the handset to ask your question. Your first question comes from Thomas Chong from Jefferies. Please go ahead.
Hi. Good morning, James, Jane, Cindy, and Michelle. Thanks for taking my question. Can you comment about the short-term, as well as the long-term impact of macro and industry headwinds?
How would Ctrip mitigate such impacts? Thanks.
Yeah. Thank you for the question. Yeah, we see a bit of headwind in some of the Asia markets due to the difficult geopolitical situation. I think these are short-term impacts, as people will rearrange their plans to travel later this year and in the future for their holidays. Overall, in the long run, I think, particularly in Asia, we're still very positive because China is still gonna be one of the fastest-growing large economies in the world. Overall, Asia is still gonna remain the fastest-growing economically, region in the world. Ctrip, with our strong presence in Asia, we are very well-positioned to take advantage of that. In the long run, we're still very positive about our growth prospect in China and internationally because Ctrip has a strong presence in the fastest-growing Asian markets. Thank you.
Thomas, for the next quarter, our forecast will expect the potential impact of about 400 to 500 basis points on the growth rate, mainly due to the short-term macro uncertainties and industry headwinds, which mainly come from recent slowdown of Hong Kong and Taiwan, together with a slight price decrease. In the first half of this year, outbound travel to Hong Kong and Taiwan accounted for about one-third of total Chinese outbound travelers. Therefore, we included some negative impact from these two markets in our Q3 guidance. In addition, based on the TravelSky Report, average price of outbound air tickets dropped about 750 basis points year-over-year in July as a result of softer demand and macro uncertainties.
However, in the mid to long term, as James said, not only the most comprehensive, extensive destination offerings, but also our expansion into the other global markets will help us to reduce or even mitigate risks from certain geographic uncertainties. Therefore, we are still very confident that as long as we continue to invest in our product and services, Ctrip will be able to further strengthen our market leadership, and market positions in the China, not only the China market but also the global travel market, especially during the macro slowdown, as we always achieved in the past 20 years. Thank you.
Thank you. Your next question comes from Binnie Wong from HSBC. Please go ahead.
Hi, good morning, management. Thank you for taking my question. My question is on outbound strategy. As it become a more significant contribution to us, can you comment on, are we competing more on pricing, partnership with local partners, or will it be for more inorganic investments? Just want to see how this will impact our margin trend. Also, as it relate to our operating margin improvement, we also see solid improvement this quarter, both on year-over-year, quarter-over-quarter basis, and hitting 20% this quarter. Would that be mainly contributed by rising contribution from higher margin outbound? How should we expect this continuing? Thank you.
Thanks, Binnie. For outbound business, yes, we are doubling the industry growth and have gained lots of market share. The high-end customers continuously to travel outbound. In Q3, there are certain regions displayed certain uncertainty. However, our product offerings with a comprehensive product composition really attract our customers to use our brand and products and go all over the world. For our international business outside of Asia, the Trip.com also is focusing on mainly the international air tickets, which has shown three digits of growth for the past two years, more than past two years. We are confident that outbound as well as foreign to foreign international tickets will be the future drive for our business. Cindy will comment on the margin.
Yes. Our operating margin will continuously to improve through the operational efficiency gaining, not only from the outbound business.
Outbound is more towards the mid to high end of the market because the average selling price is much higher compared with domestic products. Even our domestic product, we see continuous operating efficiency gaining across all the business unit. Thank you.
Thank you. Your next question comes from Ronald Keung from Goldman Sachs. Please go ahead.
Thank you, James, Jane, Cindy, and Michelle. My question would be on margins as well, just seeing how your third quarter guidance seems to already be suggesting 22%-25%. Just want to hear any color that management could share on your cost control, mostly on the OpEx side, given the slower revenue. Can you share some color how this will play out for the fourth quarter, given last year you invested heavily in the fourth quarter 2018, and whether we are still sticking to the 20% 2020 EBIT margin target now that I think the first nine months here, even for 2019, you're beating that quite already. I'd like to hear your sharing on that. Thank you.
Thank you, Ronald. We will provide guidance for the fourth quarter in the next quarter. Overall speaking although there's some macro slowdowns on the macros which will impact our top-line growth, but our target is to continuously outpace the industry growth. At the same time as we already achieved, we achieved significant operational efficiencies across all expense line items. We are still quite confident that we can achieve our 20-plus % non-GAAP operating margin in the medium term. Thank you.
Thank you. Your next question comes from James Lee from Mizuho Securities. Please go ahead.
Thanks for taking my questions here. Cindy, first, did you actually provide an operating income guidance for 3Q 2019? I'm not quite sure I heard that. Can you provide segment guidance for your revenues? For Jane, specifically, can you provide us an update on competition with Meituan specifically? Last quarter you sort of indicated things are stabilizing here. Are you seeing any changes there? Thanks.
Thank you. I'll provide the revenue guidance for each business line item. In the third quarter 2019, our accommodation revenue will grow at about 13%-18% year-over-year, and the transportation revenue will grow about 3%-8% year-over-year. Packaged tour revenue will continue to grow at a healthy rate of 15%-20% year-over-year. Corporate travel will grow at about 20%-25%. Here comes the total revenue will grow about 10%-15%.
Regarding the competitive landscape, our goal is for high-end, we will double the industry growth rate and continuously to serve the high-end customers very well with our high-quality services, comprehensive products. For lower tier cities, Ctrip brand will deliver about 50% year-over-year growth. The trajectory is very strong, and we will keep up with our strong investment, both online and offline, to make sure we stay ahead of the game. Thank you.
Thank you. Your next question comes from Natalie Wu from CICC. Please go ahead.
Hi. Good morning. Thanks for taking my question. Just curious, did management see any impacts of train ticket take rate, those take rate or GAD growth this year given the 12306 initiatives? Thank you.
Thank you, Natalie. Ctrip, starting from one to two years ago, we started to diversify our revenue source, including a global train tickets product to not only just cover the Asia Pacific region, but we also cover almost all the European countries. We also launched TrainPal, which targeted to the European customers who can book the train ticket through the mobile app. We see very healthy growth and actually exponential growth opportunity in the global train ticket market. The international train grow about seven times year-over-year. In addition, we also introduced a high-speed train travel channel, which help our customers to book high-speed rail train travel, especially during the weekend.
By putting all these efforts, we will make sure that Ctrip will continue to provide the best user experience in this industry, and most importantly, we can cross-sell a variety of other products together with the huge traffic that coming from the train business. Thank you.
Thank you. Your next question comes from Gregory Zhao from Barclays. Please go ahead.
Hi, management. Thanks for taking my question. The first one is a follow-up question on your margin guidance. Just want to understand what the operating income and operating margin would be if no macro and Hong Kong headwinds in Q3. The second question, just want to clarify, the 4%-5% growth slowdown in Q3 is only due to the geopolitical issue or also factoring some other factors like the foreign currency and the macro slowdown. We put it in another way, what's Hong Kong and Taiwan's contribution to our total revenue? Just want to make sure the 4%-5% slowdown assumption is not over-conservative. Thank you.
Thank you. As we already achieved Ctrip, our whole team were working very hard to increase our operational efficiencies across all expense line items, across all business units. To make sure that during the macro slowdown or uncertainties, we can still achieve very profitable operation results. Regarding your questions on the Hong Kong and Taiwan. Hong Kong, Taiwan, in the first half of this year, the outbound travel to these two destinations accounted for about one-third of the total Chinese outbound travelers. It's a very significant portion of the total market. That's why you see these two markets, because of the uncertainties in these two markets, in Ctrip, we factor in some conservative and negative impact. Yes, of course, all the currencies, all the macro uncertainties like the trade war between U.S. and China also put some pressures for us in the short term.
In addition, actually, based on the TravelSky report, the average price of the outbound air ticket also dropped about 750 basis points year-over-year, which we believe also because of the short-term macro uncertainties. As always, our management strongly believe that during this slowdown period, it always is the best opportunity as a market leader to continuously to gaining market share during this period. Thank you.
Thanks.
Thank you. Your next question comes from Billy Leung from Haitong International. Please go ahead. Pardon me, we have just lost that questioner. We will go to the next one. Your next questioner is Joyce Ju from Bank of America. Please go ahead.
Good morning, James, Jane, Cindy, and Michelle. Thanks for taking my question. My question is actually related to the It's also the outbound travel destinations. Just try to understand, because James earlier mentioned that he expect most of the Chinese leisure travelers would actually substitute those dangers or destinations with problems with other destinations. Could you elaborate more to help us understand, is it more likely to substitute them with other outbound destinations? It means it will actually replaced by some domestic destinations which probably have lower ASP?
Thanks for your question. Different customers will react differently. In the history of our business, we noticed there are a couple of factors that's very important when our customers make their decision as to where they want to go. The first thing is the visa, the easiness of the visa application. Whatever country gives the most easiest way to apply for visa normally will attract lots of customers, particularly for these busy customers who have the last-minute changes on their agenda. The second thing is direct flight. Whichever city offers direct flight, again, will attract a lot of customers because they save time going there. The third thing we feel is the friendliness of the destination. Historically, countries such as Thailand always receive very good incoming customers because the hospitality business in Thailand is very well-developed. Factor in all these things, different customers will take different approaches.
During the long vacation, customers tend to go to the long haul. For example, Europe, Australia, and New Zealand are quite attractive this year. Some customers will tend to convert their overseas plan to a domestic plan. Because Ctrip's product covers both domestically in Asia, in the rest of the world, and our product will be suitable for different customers depending on their preference. Thank you.
Thank you. Your next question comes from Alex Poon from Morgan Stanley. Please go ahead.
Hi, James, Jane, Cindy, and Michelle. Thanks for taking my question. I have a question regarding your margins. We recall you have reiterated margin guidance, non-GAAP OPM of 20% in 2020. Since your headcount is not growing, your revenue is still growing, what margin do you plan to achieve at the steady state before you start investing more? Is next year margin still 20%? Specifically for transport business, the guidance growth rate of 3%-8% year-over-year, if I have to break it down into domestic and international business, the domestic business should be a little bit slower. In case that is in a negative growth territory, is there any negative operating leverage should we expect at the same time your margin also expands? Thank you very much.
Yeah. In some of the segments of the domestic market, given our existing market share, we probably would not expect exponential growth opportunities in terms of the market share. We will still make sure that we will continuously gaining more market share by offering the best user experience in the market. We actually created a lot of value, not only in the transportation segment, not only the air ticket, but also train tickets, bus tickets, et cetera. In terms of the margin, yes, we will achieve operational efficiencies across all business units, not only the outbound travel-related business but also the domestic business as well. Yeah, we are quite confident that we can achieve 20+ above non-GAAP operating margin in the next one to two years. Thank you.
Thanks.
Thank you. Your next question comes from Alicia Yap from Citigroup. Please go ahead.
Hi. Good morning, James, Jane, Cindy, and Michelle. Thanks for taking my questions. I have a couple of follow-up questions regarding the guidance. Can you actually walk us through a little bit, given, I think, the package tour guidance was actually holding up quite strong, and given the outbound travel that you mentioned, one-third is actually coming from Hong Kong and Taiwan market, versus I think your hotel and air ticketing revenue guidance is a bit soft. Can you quantify this 400-500 basis point impact from Hong Kong and Taiwan? Is it mainly related to the hotel and air ticketing rather than the package tour? Just follow up on, Trip.com should not be accounted in the outbound, right? Just wondering how much Hong Kong and Taiwan revenue is coming from this Trip.com. Thank you.
Thank you, Alicia. For the package tour business, there are two parts. One is the group tour, the second one is the dynamic package product to bundle hotel and air tickets together. Majority of the package tour business contributed from the group tour, because most of the Ctrip customer are toward the mid to high end. When they choose the destination, like Hong Kong and Taiwan, they tend to travel independently rather than travel with a group. This is one of the reasons why you see less impact of these two destinations from the package tour versus the other accommodation and transportation business. For the Trip.com, yes, most of the customers of Trip.com they are coming from the market other than domestic China market. Hong Kong is one of the focused market for Trip.com.
The targeted customer of Trip.com mainly is the Hongkongers who travel to China or to the world, which is less impacted by the recent event. Thank you, Alicia.
Thanks.
Thank you. Your next question comes from Jerry Liu from UBS. Please go ahead.
Hi. Thank you. I have two questions. The first is, if we look long term on the operating margin profile, as Trip.com to capture the demand of those local travelers, what kind of impact do we see on margins? Is there an investment period? Secondarily is corporate travel. If we look at the corporate travel revenues, it looks pretty healthy. Could we just get some comments on the B2B side instead of the B2C side? Seems like there's less impact on geopolitics and these are the headwinds. Thank you.
For the Trip.com business, we covered, I believe more than 20 markets in the world, but currently mainly focused in the Asia-Pacific regions. For each individual market, we will look at the operating margins, and based on the development stage, we will set the ROI threshold for each individual market. For the more matured markets, for example, the Hong Kong market, we already achieved quite a sustainable profitability in that market. For example, the Korea and Japanese market, we are very close to the breakeven point already. Again, for the Trip.com, we are still in the very early stage of expanding our market share outside the world. We are still expecting some investment in not only the marketing, but more importantly, in the product development side to make sure that we have the best product to serve the local market. In corporate travel, yes.
I think within China, corporate travel for Ctrip is doing very well. Our business is leading the second player by wide margin. In addition to that, globally, we will also try to extend our strength in corporate travel from the China market to Hong Kong, Taiwan, and the rest of Asia, and try to serve our customers not only within China, but along the way, wherever they travel, we will be happy to offer our product and services to follow their footsteps. Thank you.
Thank you. Your next question comes from Tian Hou from T.H. Capital. Please go ahead.
Yeah. Morning, management. My question is, we have already entered the last month of 3Q. The guidance is 10%-15% year-over-year. If we look at the travelers, most of customer plan ahead. In your system, when you give this guidance, the five percentage points gap. Under what kind of circumstances you guys see the lower end? Under what kind of circumstances of September you will accomplish the high end of the guidance? What makes the key factor of this win? Thank you.
In the last 20 years, Ctrip managed to build the most comprehensive product offerings with very competitive pricing. Especially now over 80% of our bookings coming from the mobile app. The booking window really is very short. More than 70% of our customer book our product within five days. It's really hard for us, as we already explained to all the analysts, that it's very difficult for us to provide a very precise guidance, for example, for the fourth quarter or even the whole year. Again, all Ctrip team were working very hard to achieve as high growth rate as possible. Again, we cannot promise which low end or high end just because of the short booking windows. We will work very hard to achieve the higher one.
Thank you.
Thank you. Your next question comes from Jialong Shi from Nomura. Please go ahead.
Hi. Good morning, management. Thank you for taking my question. My question is about your international business. I just wonder how much of your revenue is contributed by the international business. If we further break down the international business, how much of the international revenue is coming from the Chinese outbound travel, and how much of that is contributed by pure overseas markets, i.e., serving long Chinese travelers? If we cap out your international business, what was the growth rate in Q2 for your international revenue that includes Skyscanner, Trip.com, and Chinese outbound travel? What is the margin profile for this business? Thank you.
In terms of the international contribution, for the hotel accommodation business, international revenue contribute about 20%-25% of our total revenues. For the air business, international has already contributed about 40%-45% of our total air ticket revenue. The package tour mainly contributed from the outbound travel. The international revenue contribute about 40%-50% of the total package tour revenue. Regarding the question about the split of outbound versus the international. Outbound contribute about 20%-25% overall of our total revenue, and the pure international, including Skyscanner and Trip.com, contribute about the 10% to low-teen percentage of total revenue. The margin profile, as I said, outbound, because of the average selling price is much higher than compare with the domestic one. In terms of the margin, it contributes the higher margin compare with our average margin level.
For the pure international business, especially Trip.com, we are still in the stage of early investment. Again, we will closely monitor the margin profile for each individual market, based on their different growth stage. Thank you.
Thanks.
Thank you. Your next question come from Billy Liang, from Haitong International. Please go ahead.
Hi. Thank you, management, for taking my question. Sorry I got cut off earlier. Just one question. I just wanted to ask management if they could share their thoughts on our international expansion. What kind of difficulties or hurdles have we faced when we go overseas? Is it a pricing issue? Is it dealing with local partners? Integrating our own international brands? Just to share your thoughts on difficulties or hurdles in international business. Thanks.
International business represents great opportunities for us. However, in order to grow that business, we need to recruit talents at local level. We are putting concerted efforts to identify and recruit and train our team in each market so that we can build a strong team, understand our customers, and build our product offerings that is suitable for the local customers, and move methodically into each region. The business has great potential, and we are moving as quickly as possible. Mainly, the people will make the business penetrate further into each region. Thank you.
Thank you. Your next question comes from Jamie Shen, from BOCI. Please go ahead.
Hi. I just have a very quick follow-up on the third quarter margin, because historically, margin will trend up quite pleasantly quarter-on-quarter during the peak season. This year, given the weaker than expected revenue trend, shall we still be expecting margin expansion quarter-on-quarter? Thank you.
Thank you. We provide the margin guidance of this third quarter, excluding share-based compensation. We expect our non-GAAP operating income will be in the range of RMB 2.3 billion-RMB 2.6 billion. Thank you.
Thank you. There are no further questions at this time. I'll now hand back to Michelle Qi for closing remarks.
Thank you everyone for joining us today. You can find a transcript and a webcast of today's call on ir.ctrip.com. We look forward to speaking with you on our third quarter 2019 earnings call. Thank you, and have a good day.
Thank you very much.