Trip.com Group Limited (HKG:9961)
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Apr 30, 2026, 4:08 PM HKT
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Earnings Call: Q4 2020
Mar 3, 2021
Thank you for standing by, and welcome to the trip.comgroup2020 Q4 Earnings Conference Call. All participants are in a listen only mode. There will be a presentation followed by a question and answer session. I would now like to hand the conference over to Michelle Gee, Senior Director, please go ahead.
Thank you. Good morning, and welcome to trip.comgroup's 2020 Q4 earnings conference call. Joining me today on the call are Mr. James Liang, Executive Chairman of the Board Ms. Jen Song, Chief Executive Officer and Ms.
Cindy Wang, Chief Financial Officer. During this call, We will discuss our future outlook and performance, which are forward looking statements made under the Safe Harbor provision of the U. S. Private Securities Litigation Reform Act of 1995. Forward looking statements involve inherent risks and uncertainties.
As such, our results may be materially different from the views expressed today. A number of potential risks And uncertainties are outlined in trip.comgroup's public filings with the Securities and Exchange Commission. Qip.comgroup does not undertake any obligation to update any forward looking statements, except as required under applicable law. Jim, Jen and Cindy will share our strategy and business updates, operating highlights and financial performance for the Q4 of 2020 as well as the OpEx for the Q1 of 2021. After the prepared remarks, we will have a Q and A session.
With that, I will turn the call over to Jim. Jim, please.
Thank you, Michelle. Thank you, everyone, for joining us on the call today. Looking back at 2020, it is a year filled with both challenges and opportunities. Despite the negative impact of the pandemic, we have continued to innovate our products, improve our service and strengthening Collaboration with our partners. Such results demonstrated our strong resilience and helped to make us stronger as a company.
As a result, we further gained market share across all power lines as domestic China maintained a strong recovery momentum throughout the year. We are fully prepared to take additional market share in upcoming global recovery. Going forward, we will We continue to focus on the domestic markets in terms of supply chain, product and automation, content capabilities, Quality and Technology. At the same time, we are pushing ahead with our global ambition for international travel recovery and seeking for opportunities in the long run. Our focused efforts have not only enabled products, Gain additional market share during the pandemic, but also laid solid foundation for new growth drivers Today, I would like to shed some light on the latter.
First of all, Partner supply chain is our core competence, which have built over the decades of operation. Therefore, we are best positioned To expand the breadth and depth of our prior offerings to capture users involving demand, Such as the unique and in-depth experiences as alternative for outbound travel And short haul and staycation trips, which are incremental to the typical long haul flights. This is a near term goal And that's already started to bear fruit. We are glad to see reservation for short haul travel and in destination activities achieved Strong year over year growth despite industry fluctuation in the past winter. Secondly, we are working hard to strengthen our content capability, which is highly synergistic We expect to follow a 3 step strategy in developing our content roadmap.
First, we will continue to enrich content selections In terms of category and formats, we believe comprehensive content offering will help attract new users and improved engagement in terms of frequency and time spent
in our apps.
Next, we'll strengthen the integration of content generation. Effective recommendation and product selling innovation to improve conversion rate, especially for the short haul products, The complete loop from content to transactions performed a virtuous cycle to benefit our sustained growth. 3rd, the deep integration of content with these Products and our quality user base and extensive marketing network enables us to serve as a tourism marketing hub For branding, promotion and other marketing activities, leading to incremental revenue opportunity in tourism and the TAN industry advertising and marketing. Last but not least, we continue to upgrade our service quality and technology capability In order to safeguard a smooth and effortless delivery of our products to our end users, it remains our core competencies. And we'll continue to invest and further our leadership compared with peers in the travel space.
Finally, Looking beyond COVID, we remain deeply excited by the global travel opportunities. We believe that the International Markets presents an attractive long term growth potential for a one stop travel platform, One that could be multiple of China's domestic markets, particularly for international travel partners, ship.comgroup is uniquely positioned to reach a truly global audience through our brand portfolio from a marketing perspective. With that, I will turn the call over to Jane for operating highlights.
Thanks, James. Good morning, everyone. I would like to start with a quick overview of Q4 and the full year of 2020. Despite The industry fluctuation and a weaker seasonality in the winter in Q4, we are glad to see that trip.comgroup Delivered solid performance and consistently outgrow the industry average across the product lines. Total net revenue saw a further narrowed year over year decline in Q4 to 40% As domestic accommodation reservation, air ticketing business, ground transportation and other domestic travel products Recovered nicely in Q4.
In addition, we achieved positive non GAAP profit margin of 10% In the Q4, on a full year basis, our core OTA brands delivered GMV of RMB 3 RMB95 billion or $61,000,000,000 again, leading the industry worldwide. For full year 2020, thanks to our efficiency improvements and the strong cost control, We were able to achieve 2% non GAAP operating profit margin. Today, I would like to share Some operating highlights in 4 areas: 1st, mid to high end travel market 2nd, Low tier city penetration 3rd, our new strength in higher frequency categories And 4th, improvements of our content capabilities. 1st, we continue to improve our product competitiveness and increased market share in the 4th quarter, especially in the middle to high end market. Our middle to high end hotel bookings reached double digit growth year over year, far exceeding the industry average by 15% to 20%.
In addition, high quality, niche and boutique travel has become an important alternative for our previously outbound customers. We saw an average spending on domestic packaged tours grew significantly year over year in the 4th quarter, especially for our mobile users. 2nd, we gained further market share in the low tier markets. In 2020, more than 40% of our new customers came from 3rd tier cities and below. Transportation products have become important channels to acquire new users with whom we can cross sell other product.
3rd, as James mentioned, we worked hard to unlock our new strength In highly frequent categories such as short haul and vacation, We attracted more diverse and high quality partners to our platform to expand our product offerings and also broaden the scope of collaboration with existing partners. The number of our in destination activity and suppliers increased by over 25% year over year by the end of last year. As a result, short haul and local travel has become a key contributor to our recovery. In the Q4, our hotel GMV for the same province base increased by over 20% year over year and reservation for attraction and activities increased almost 100%. Such strong performance for short haul and local travel Extended into the past Chinese New Year holiday, compared to the same period in 2019, Our hotel GMV for the same province base achieved 20% year over year growth And reservation for local attractions and activities more than tripled.
Over the past year, We focused on improving our content offering. We achieve we believe the content will generate unique And long term long lasting value in user engagement as well as the new earnings power. By the end of 2020, our content channels' contribution to the total App traffic more than doubled compared to the beginning of the year and the visit time of our Information fees more than tripled during the year. Our live stream and special deals channel has now become a place where people come to find attractive deals, which contribute We are also glad to see the initial developments In advertisement revenue opportunities, our domestic advertising and marketing revenue Increased significantly year over year in the 4th quarter and maintained an overall positive growth throughout the year. In the future, we will continue to build our content ecosystem with concerted efforts.
The ecosystem will enable our users' engagement and make our platform a comprehensive marketplace. Turning to the year of 2021, the domestic travel demand remained resilient Despite industry headwinds due to the small outbreaks and tightened travel restrictions during the Chinese New Year holiday, Our domestic hotel and air reservation quickly rebounded post the holiday and reached full recovery recently compared to the same period in 2019. We are fully confident that the domestic market will come back with the growth trajectory In the year of 2021, due to the effective pandemic control and wide distribution of vaccines, Around the world, cross border travel is still under pressure. However, the domestic travel under trip.com has started its recovery. According to China Tourism Academy, an increased distribution Of effective COVID-nineteen vaccine worldwide, global travel will resume its order in the New Year.
We are optimistic and will be fully prepared to take advantage of upcoming recovery in the international travel. Finally, I would like to thank our team again For their dedicated efforts and commitment in maintaining quality service during this challenging time, As always, we are committed to leading the best in industry practice for all our stakeholders, including our customers, business partners, employees, shareholders and communities. Lastly, we released our first ESG report, which cover our approaches and efforts In developing an inclusive workplace, promoting responsible travel and providing quality user experience, Going forward, we will continue to improve our efforts in ESG to lead our sustainable growth in the long term. With that, I will now turn the call over to Cindy. Thanks, Jay.
Thanks, everyone. For the Q4 of 2020, trip.comgroupreportednetrevenueofrnd5000000000, Representing a 40% decrease from the same period in 2019, The further narrowed decline reflects a continued recovery of our China domestic market, Especially for short haul and staycations, I'd like to first go through some business highlights that drives the recovery of our domestic revenues. Accommodation reservations for China domestic market Sustained positive growth in Q4 with mid to high end hotel reservations growing at the double digits Our intra province hotel GMV grew by more than 20%. Domestic air revenue maintained Bookings for early Chinese New Year holiday. Reservations for domestic in destination activities Achieved strong growth during the quarter, mainly driven by short haul trips.
Recovery for domestic packaged product was lower due to industry fluctuations with small outbreaks of COVID cases in this quarter. International business is still under pressure. However, similar to what we experienced in China, Our brand, trip.com, also saw strong growth for domestic hotel reservations in many markets. Gross margin was 82% for the Q4 of 2020, increased from 79% for the same period in 2019 and 81% for the previous quarter. The increase of gross margin was mainly helped by favorable change in product mix and continued improvement In service efficiency, in the mid to long term, we still expect the gross margin to be around 75% to 80%.
Total non GAAP operating expenses decreased by 36% from the same period in 2019 and increased by 14% from the previous quarter. Thanks to our largely flexible cost expenses structure and efficient operating management. During the past year, we have further streamlined our operations across business lines in addition to certain adjustments related to COVID. In addition, our improvement on content and cross selling have further lifted the marketing efficiency. Product development expenses for the 4th quarter decreased by 20% to RMB2.2 billion from the same period in 2019 and increased by 8% from the previous quarter.
The sequential increase was mainly due to the normalization of our personnel arrangement. Sales and marketing expenses for the 4th quarter decreased by 50% to RMB1.2 billion from the same period in 2019 and increased by 9% from the previous quarter. The sequential increase was mainly due to the increased marketing spending in response to continued travel demand recovery. Excluding share based compensation charges, Non GAAP operating margin was 10% for the Q4 of 2020 compared to 12% in the same period in 2019. Diluted earnings per ADS were RMB1.65 or US0.25 dollars for the Q4 of 2020.
Excluding share based compensation charges and fair value changes of equity, security, investments and exchangeable senior notes. Non GAAP diluted earnings per ADS were RMB1.75 or US0.27 dollars for the Q4 of 2020. As of December 31, 2020, the balance of cash and cash equivalents, restricted cash, Short term investment held to maturity time deposit and financial products was RMB59.6 billion or US9.1 billion dollars Now turning to the Q1 of 2021. As Jane shared early, we saw significant variability in the booking trends in the 1st 2 months of 2021, Mostly due to COVID related travel restrictions during the Chinese New Year, our visibility for the full quarter is still very limited As of today, due to the ongoing volatility of the recovery pace and the short booking window, Therefore, we will not provide a full quarter guidance this time. Instead, I'd like to share some color On our recent performance, we have sustained better than industry performance across major business lines.
And in the first quarter of Q1 in the first half of Q1, the recovery of our domestic hotel reservation led the industry average performance by around 15% against the same period of 2019. In particular, hotel reservations for intra province travel and in destination activity reservations Maintained solid growth. After the holiday, we've seen that travel demand quickly rebounded And our hotel and air ticketing achieved a full recovery recently compared with the same period in 2019. We remain fully confident on the general trend that the domestic market is getting back to the growth trajectory And increasingly more positive on the potential reopening of international travel, Encouraged by the wide availability of vaccines and relaxation of travel restrictions, We are fully prepared to continue gaining market share, capturing the opportunities during the recovery domestically and internationally. With that, operator, please open the line for questions.
Your first question comes from Alex Yao from JPMorgan. Please go ahead.
Thank you, management, for taking my question. So I have a question on the content strategy. James, you talked briefly on your content strategy in the prepared remarks. Can you elaborate a bit more on the strategy? Particularly from competition perspective, how do you plan to compete against the more
Yes. First, we are the largest travel transaction platform in China, so many of our users We are already used to writing authentic reviews and travel journals on platform. But more importantly, Our strong product and transaction capability allows to make content to transaction conversion easy and frictionless. For example, our live stream channels delivered the highest conversion rate in travel industry last year. So for these reasons, we are confident to see that we will be one of the go to platforms for users to Travel inspirations and values for care in the short haul and now for travel
Thank you. Your next question comes from Thomas Chung from Jefferies. Please go ahead.
Hi, good morning. Thanks management for taking my questions and congratulations on the recovery After Chinese New Year. My question is more about the competitive landscape in lower tier cities. Can management talk about the pricing trend in lower tier cities as well as Our strategy in lower tier cities this year? Thank you.
Yes. For the lower tier cities, we are putting lots of efforts fully utilizing the Comprehensiveness of our platform. First of all, our transportation products offer the links for us to further penetrate into the lower tier cities. And our cross sell capability enable us to cross sell all the products Secondly, not only we have online platform, we also have 1,000 of the lower tier cities offline stores, which enable us also to sell our products in these Cities, we will be able to input even more products, including hotel, Transportation products are packaged towards local activities into these offline stores as well to enable us to further penetrate into these And thirdly, because of the upcoming trend, we are also making sure our product It's very competitive in terms of coverage as well as the pricing to make sure the people in these cities Get the best deal when they select products from different product lines. So our efforts for the lower tier cities is going to be strengthened.
And also, we have special teams to look at specific markets, such as For people who are retired, etcetera, these segments also present different opportunities for our new businesses. Thank you.
Thank you. Your next question comes from Ronald Keung from Goldman Sachs. Please go ahead.
Thank you. Thank you, James, James, Cindy and Michelle.
I guess my question kind
of follows on the competitive landscape. Particularly, I want to hear about the hotel. Given Very good performance you mentioned, 15 percentage points above the industry.
I see that should be
the overall industry. How do we see that amongst the online Players,
so with
more booking online, I see so halfway online penetration for hotel or for the overall industry now For online penetration and between, say, ourselves plus our associate, Tongcheng, how do we see ourselves doing amongst within the online Trend maybe versus other players, including the Meituan and other players within the online space? Thank you.
For the hotel business, the majority of the hotel bookings still is offline. So with the concerted efforts by every player, there are more volumes moving online and we are gaining lots of As we discussed, from lower tier from mid to high end, We are outpacing the industry growth by 15% gaining market share in that segment. In the lower tier cities, we are also putting concerted efforts to make sure our price is the best penetrating into the lower tier cities. And thirdly, we also offer a comprehensive one stop shopping platform to everyone who are interested in using our platform to travel. So all these efforts give us the advantage leading the industry growth.
Thank you.
Thanks. Thank you. Your next question comes from Binnie Wong from HSBC. Please go ahead.
Hi, good morning, management. Thank you for taking my questions. I have 2 questions here and 2 short questions. One is that also a follow-up On the competitive landscape in the domestic market, we understand that some of the peers are stepping up subsidies, right, especially even at the like to the hotel, right, So how do we see that will trend in terms of like on the subsidy side, do you have to step up on that, Especially you also see sales and marketing step up in the 4th quarter. And then also, I guess, your thoughts in terms of Our cross selling efforts, right?
In terms of like when you get like our retention and also the cross selling, Any metrics that you can share with us for us to see in terms of our user retention and also cross selling, that will be very helpful
Yes. With regard to the competition, I think our strategy is, as Jane explained, our strategy is quite consistent And also time proven. For the high end hotels, price subsidy have been proved ineffective. We keep focusing on strengthening our core competence in the inventory Service as well as the content, especially during the pandemic, we not only strengthened our collaborations with our hotel partners By launching a broader range of room and non room offerings at very attractive prices, we also developed pre order offerings, which allow our users to lock in a competitive pricing while enjoying great flexibilities in Determine the actual travel date. We also launched the channels like short haul holidays and fresh sale to help hotels Run targeted marketing.
These kind of efforts to some extent further strengthening our Strategic partnership with almost all the major mid to high end hotels in the China market. Therefore, our market share increased significantly against the peer players and we are very confident that We will continue to leading the edge. For the low end hotel, in this segment, We did notice that customers tend to be more price sensitive. Therefore, we will continue to lead the price competitiveness in the targeted market and acquire new users with competitive lower end hotels. We also work very closely with our 3rd party partners, especially in the Tier 4 and Tier 5 cities to help our inventory grow market share against the peers in this segment.
As our low end hotel business has very limited contribution to our total revenue as well as the net profit, Any competition in this area has limited impact to group level financial performance. In the long run, our value proposition is much more sustainable for hotels as we focus on bringing New customers and incremental demand from other places instead of serving as just inserted paid
Okay. Thank you. May I just have a quick follow-up also on the margin side? If we think about like the margin, because 3Q, we see very good margins, and I think 4Q is because of seasonality and also our high investment. Any structural positive drivers we should expect In 2021 on the market side?
Thank you.
Yes. The total non GAAP cost and operating expenses decreased Around 39% year over year in Q4, largely thanks to Our largely flexible cost and expensive structure and very efficient operating management. During the past We have further streamlined our operation across business lines in addition to certain adjustments related to COVID. In addition, our improvements on content and cross selling have further lifted marketing efficiency. Our non GAAP sales and marketing expenses increased Now in the queue looking forward in 2021, we expect Modest increase in our personnel expenses in 2021, while we We did expect that total headcount will largely be stable, especially for our core businesses.
Sales and marketing expenses are largely discretional and be adjusted in accordance with our business recovery And we will continue to adopt an ROI driven strategy. We believe our improvement on content and cross selling will help improve Our marketing efficiency, but at the same time, we will also reserve certain budgets in the short term to develop Our strategic long term strategic project, for example, the content ecosystem and to prepare for the recovery and our potential growth in the international markets. Thank you. Thank
Your next question comes from Jed Kelly from Oppenheimer. Please go ahead.
Good morning, management. Thank you for taking my questions. Just sort of looking like big picture, With the global OTAs and online travel, there's a lot of investor enthusiasm that these companies I'm going to emerge from the pandemic with structurally higher margins.
Do you see that's the
case for you? Do you think you can Come out of this with higher margins? Thank you.
Yes. As I explained, I think that in terms of the long term margin, we still think although in the very short term because of The volatility on the top line, we especially for the Q1 as well as the 2021, we probably Cannot provide at this moment clear guidance in terms of the margin. But in the long run, we still think the original 20 30% margin is very achievable for us compared with international peers In terms of sales and marketing efficiencies, trip.com probably is the most efficient Players in the market because we as always, we focus on gaming market share By growing our own customer, especially the mobile app customers, we will continue to focus on this. And in addition, this year, because of the pandemic, we also noticed the content Product will help significantly improve our conversion rate as well as the stickiness of our users. Therefore, we think we can have some leverage, especially compared with the global peers on the sales marketing side.
Thank you.
Thanks.
Thank you. Your next question comes from James Lee from Mizuho. Please go ahead.
Great. Thanks for taking my question. Jane, maybe can is there any way you can help us understand maybe some of the policy Support for the travel industry that's coming up this year. And what kind of signs should we look For a possible lifting in restriction for outbound travel, should we think about those signs as widely available In Asian countries or would the government kind of consider reestablishment of the green channel that we talked about earlier? And also kind of as we look beyond the pandemic right now, do you have a sense when you talk to hotel partners in general, They'll rely more on the OTAs.
Certainly, we saw that trend in the U. S. As OTA gain market share post the financial crisis. Just curious what you're thinking there. Thanks.
Thanks, Let me illustrate the answers in a couple of layers. First of all, for domestic travel, During the January February timeframe, during the winter season, there were small outbreaks of the virus. So we stay put for the whole country very quickly content the small outbreaks. And after the Chinese New Year, we have seen very good recovery for domestic travel. So we expect The Chinese domestic travel will have a very strong rebound this year, and our team is very well prepared in terms of service capability, Content generation, our technology investment, so we are very positive in full recovery for the Chinese domestic travel.
Secondly, with the vaccine is being adopted by more and more countries, there are a couple of things we would like to see. First of all, for medical experts across the world, they need to form a consensus in terms of For the people who have taken medicines, taken vaccines, how long do they need to be quarantined when they return to Every country will form their policy in terms of opening up green lanes, opening up Special channels for travelers. And thirdly, once the countries every country has their policies ready, OTAs with the strong investment in technology, we will make sure the cross borders information as well as The service capability is coupled with the policy imposed by every country and make sure all the information and services is Very well supporting our customers when they go across. So our team is making the right investment In terms of information assimilation, in terms of the technology capability to support our customers. Now looking into different continents, we believe China in most nation control the Virus very well, so the domestic travel is leading the recovery among all the global players.
And secondly, many countries in Asia have also demonstrated their abilities to well control the virus. Countries such as Singapore, Japan, Korea have done very well. So we expect these countries in domestic will recover very well We are hopeful that with the effectiveness of the vaccine, we will be able to To see some kind of recovery in green lanes, in limited travel as the test of the water, leading the recovery for cross border transactions. Thank you.
Thank you. Your next question comes from Natalie Wu from Haitong International. Please go ahead.
Hi, good morning. Thanks for taking my question. Just some follow-up with the sales and marketing question. I want to get a rough sense of your prepared sales and marketing In the first half of this year, given your full recovery of domestic business, post the Chinese New Year. Wondering if there's any change of sales and marketing spending ROI related criteria loosening or tightening across different channels during the pandemic.
Also wondering if you can give us an update Of your app MAU last year and how much of that is newly acquired first time user? And if you have observed any new demographic features and cohorts, that will be great. Thank you.
Thank you, Natalie. The sales and marketing expenses For us, largely, this is rational and we will continuously to Monitor our returns based on our ROI and the criteria is pretty consistent, Not losing or tightening our ROI threshold, But we were swiftly adjusted our sales and marketing budget based purely on the return. And starting as we explained, starting from last year, we did notice that the content As well as the content including the, for example, the live streaming as well as the fresh sale Significantly help us to improve our conversion rate. Therefore, our overall Marketing efficiencies has been improved and moving into 2021, we will continuously to make investment in our content product and hopefully our marketing efficiencies will Continuously improving. Sorry, what's your second question?
About new users, firstly is about your app MAU. Just wondering if you can give us an update of your app revenue last year and how much of that is Looks like France newly acquired the first time new user. And also Is there any new demographic features or user cohorts related to certain users?
Yes. Our app MAU has been quite consistently increasing, Especially with more and more content in our app, we did see we did notice The stickiness of our users increased significantly. In terms of new users, we did notice that More and more percentage of our new users coming from the lower tier cities, especially coming from the 3rd, 4th as well as 5 tier cities. They may not make a booking at the first time, but they will There's some time looking at the content that we provide on the app at the beginning.
Got it. Thank you.
Thank you.
Thank you. Your next question comes from Alex Poon from Morgan Stanley. Please go ahead.
Thanks management for taking my question. My question is mainly related to the overall new revenue opportunities coming out of COVID In the post COVID world, you mentioned actually many things, particularly I want to understand the content And how this new content strategy can drive up the long term conversion paying user conversion? And also you talk about many other things actually like advertising, short haul, vacation, local attraction, cross selling lower tier city, efficient marketing, Hi, online penetration. So trying to understand on an overall basis, not just domestic marketing, also the international Opportunities, how much how should we quantify all these new revenue opportunities as we go out of COVID? Thank you very much.
Yes, I think this is a new Space for us, we traditionally only waste most of our money from commissions. So it's really coming out of the sales budgets of airlines and destinations and hotels. Of course, as we know, they also have a marketing budget and branding budget, probably just as large and the same order of magnitude And it's just as large as the sales budget. So this is an area that we hope to through our marketing and Platform and our content capability to be able to tap into in the near future.
Yes. In addition, as we have seen, China's infrastructure has been developed quite significantly, Penetrating into many areas and China is a very big country. So during the lockdown period, James and I and our team have been visiting different provinces and there are great potential leading our customers Not only to the most famous attractions, but also many, many other newly developed attractions. So the staycation local attractions represents new opportunities for us to gain market share. And lastly, I think we are also be very prepared to further taking market share when the cross border transaction opens.
I think this is a great opportunity. Almost every country, all the travel industry related job opportunities Being depressed during this pandemic, so there is a surge of the demand for us To drive the volume into these areas, so we are working very closely with The players in the global places to make sure once the vaccine is adopted, once the cross border Thank you.
Thank you. Your next question comes from Brian Gong from Citigroup. Please go ahead.
Yes. Thanks, Matt, for taking my questions. So my question is regarding the margins. So we have done a lot of Cost saving measures in SITEVAILI-two, which are also reflected in our financials. So my question is, if we assume full recovery of Autobahn and international travel and a decent growth on domestic travel, Say in 2022 or 2023, what would our operating margin be under that scenario compared to pre COVID-nineteen level?
Yes. Thank you.
Yes. We although there are some fluctuating volatilities in the margin due to the COVID Yes. But in general, we're still targeting at 20% to 30% non GAAP operating margin, which we think is very achievable if everything resumes normal. Thank you. Thank you.
Thank you. Your next question comes from Tian Hou from T. H. Capital. Please go ahead.
Apologies, that questioner has disconnected. That does conclude our time for questions. I would now like to hand the conference back to Senior Director, Michelle Qi.
Hello. Hello. Hello. Hello.
Hi, Tian.
I was muted to be polite. Okay. So, okay, this is the question. So, first, I'd say congratulations on the Q4, this is really not easy to bring back the top line, bottom line, back to almost normal. So as the company refocused the business to domestic and then I do believe domestic It's going to be really great 2021.
So the company did mention a lot of possibilities. So in the short haul and the high frequency product in the travel market, what's the company's plan
Thank you, Tian. First of all, I think we as we are very focused on the travel verticals, All the content will be more relevant for our customers. Look for their, For example, the weekend getaways or staycations and same tours. And secondly, thanks to our very strong product team, Our short haul and staycation products, especially the hotel and hotel related packages are very competitive In terms of both pricing as well as the coverage, our live streaming and special deals channels The travel market is immense and we are confident that our growth potential will be further locked, especially in the quality travel market segment. Thank you.
Thanks.
Okay. Thank you.
Thank you. That does conclude our time for questions. I would now like to hand the conference back to Senior Director, Michelle Qi.
Thank you. Thanks to everyone for joining us today. You can find the transcript and webcast of Today's call on investors. Chris.com. We look forward to speaking with you on the Q1 2021 earnings call.
Thank you and have a good day.