Good day, thank you for standing by. Welcome to the PT GoTo Gojek Tokopedia 2Q 2022 results call and webcast. At this time, all participants are in listen-only mode. After speaker's presentation, there will be a question and answer session. To ask a question during the session, you'll need to slowly press star one and one on your telephone. You will then hear an automated message advising that your hand is raised. Please note that today's conference is being recorded. I would now like to hand over to your speaker, Mr. Ernest Fung, Head of Corporate Development and Investor Relations at GoTo Group. Please go ahead, sir.
Thank you. Hello, everyone, and welcome to GoTo Group's second quarter and first half 2022 earnings conference call. Joining us today from GoTo Group senior management are Andre Soelistyo, President Director, Group CEO, and Co-founder. Patrick Cao, Group President, and Jacky Lo, Group CFO. Following the management's prepared remarks, we'll open up the call for questions. As a reminder, today's discussion may contain forward-looking statements about the company's future business and financial performance. These comments are based on assumptions that are subject to risks and uncertainties that could cause actual results to differ materially from those projected in the forward-looking statements, including as a result of the factors described in cautionary statements and risk factors included in the company's earnings release and regulatory filings to the OJK and IDX, by which any forward-looking statements made during this call are qualified in their entirety.
This call also includes a discussion of certain non-Indonesian financial accounting standards measures such as gross revenues, contribution margin, and adjusted EBITDA. We believe these measures can enhance investors' understanding of our business performance when used as a complement to Indonesian financial accounting standards disclosures. Furthermore, to assist investors in comparison of our quarterly and year and half-year results, we have included accounts on a pro forma basis as if GoTo Group was formed on January 1st, 2021. During this earnings call, we will be going through our results of operations and earnings presentation, which can be found on our website. The flow of the call will track the first two sections of the presentation, and we will be referencing specific slides throughout the call.
For more information and additional disclosures on our recent business and financial performance, please refer to our earnings press release and supplemental presentation, which can be found on our IR website. With that, I will turn the call over to Andre.
Hello, everyone, and thank you for joining today's call. For GoTo Group, second quarter was all about efficiency. We continued our focus on improving margins, while at the same time using the competitive advantages of our ecosystem to drive high-quality, sustainable growth. As a result, we saw strong, GTV and gross revenue growth on a year-on-year basis, while our focus on monetization and cost optimization ensures we continue to make progress on our path to profitability. This progress was achieved amidst external headwinds in second quarter, including ongoing international geopolitical and economic issues and seasonality fluctuation from the extended Ramadan holidays, particularly in Indonesia. Throughout our industry, we also see rationalization of marketing and incentive spending.
We are using this as an opportunity to increase emphasis on product-led growth and to solidify our leadership in Indonesia by leveraging the comprehensive offerings of our ecosystem across on-demand e-commerce and financial services. We're pleased to share that as a result of this progress, we've accelerated along our path to profitability, bringing break-even guidance forward by three or four quarters ahead of consensus estimates. At the same time, we've also made progress on our ESG initiatives. As part of our commitment to deliver long-term value for all stakeholders and to reinforce our commitment to reaching three zeros by 2030, which are zero emissions, zero waste, and zero barriers, we've continued to integrate ESG best practices into our governance structure and operational business lines.
In second quarter of 2022, we published our first group-wide ESG report, becoming the first Southeast Asian internet company to issue an assured sustainability report in line with global reporting standards, which are GRI and SASB, using the United Nations Sustainable Development Goals as a framework. The report encompasses Gojek, GoTo Financial, and Tokopedia's performance on material ESG issues, ensuring we are serious about being transparent and accountable for the integration of ESG best practices into our business. Let me now provide an overview of our performance before turning the call over to Jacky, who will share details of our financial performance and future outlook. In the second quarter, both Group GTV and gross revenue grew at the higher end of the guidance ranges shared last quarter.
Group GTV grew 39% year-on-year to IDR 151 trillion, and gross revenue continued to outpace GTV, growing by 45% year-on-year to IDR 5.5 trillion, driven by increased monetization in both our on-demand and e-commerce businesses. Furthermore, we aim to grow our base of high-quality customers through increasing cross-pollination as well as launching new product initiatives. Key example in the second quarter include the rollout of our common rewards currency, GoPay Coins. This enabled us to increase the number of cross-platform users or those who use both Gojek and Tokopedia by more than 80% year-on-year, comprising about 25% of transacting users in second quarter of 2022. This is important because cross-platform users are more resilient and have higher lifetime values.
As on average, they spend more and have higher retention as well, as we shared last quarter. We also invested in deepening GoPay penetration on Tokopedia and Gojek. GoPay user penetration reached a new high of 52% on Tokopedia and 57% on Gojek. This is important because Tokopedia and Gojek customers who use GoPay are more productive. On average, spending 2.1 times and 2.5 times more respectively, compared to those that use other payment methods. Product innovation is very much at the heart of who we are and what we do. The breadth of our ecosystem provides us with significant opportunities to find new ways to enhance the customer experience. As a result of our second quarter initiatives, we saw increased customer engagement with order growth of 34% year-on-year to 690 million orders in second quarter.
We also saw growth in average spend per user, measured by GTV divided by ATUs, of 17% year-on-year to IDR 8 million. While annual transacting users as well grew by 28% year-on-year to 67 million. We were able to achieve this despite headwinds from macroeconomic uncertainty, extended holidays and users increasingly returning to offline shopping and dining as well. This result was a testament to our strategy of driving growth by focusing on our high quality customers, a strategy that we shared last quarter as well. Providing new and integrated entry points for our products is one way we drive innovation throughout our highly scalable ecosystem. We're continuing cross-platform integration beyond the initiative launch in second quarter.
For example, we recently launched GoFood on the Tokopedia app earlier this month to provide more demand channels for food merchants, increase F&B selection on Tokopedia and build more cross-platform experiences for customers across our ecosystem. Furthermore, we recently launched our subscription offering, GoTo PLUS, on Tokopedia as well. Consumers look for frictionless free shipping, and by providing this as part of a subscription that is bundled with multiple partner services like medicine and teleconsultation provided by Halodoc or discounted vouchers to stream the World Cup 2022 provided by Vidio, there is a real opportunity to drive consumer loyalty by adding more value to their lives. Although we are starting with Tokopedia, we envisage that a GoTo subscription offering will ultimately bundle multiple ecosystem services with additional partners as we go forward.
On the efficiency side, we reduced incentives as a percentage of GTV by 52 basis points quarter-over-quarter. Which combined with stronger monetization, led to group contribution margin improving by 47 basis points and adjusted EBITDA margin improving by 69 basis points quarter-over-quarter as a percentage of GTV. We expect this trend will accelerate our path to profitability. The progress on the efficiency side was supported by five main factors. First, improvement in monetization in our e-commerce and on-demand segment, whose take rates increased by 18 basis points and 60 basis points quarter-over-quarter to 3.1% and 21.6% respectively. This was driven by changes in our merchant take rates and the introduction of platform fees to consumers in e-commerce as well as enhanced monetization in mobility and food.
Second, reduction in total incentives as a percentage of GTV by 52 basis points quarter-on-quarter to -3.5%, supported by our continued focus on driving quality organic growth through our product and feature investments. Third, driving better data utilization and machine learning models to drive more precise targeting and spend ROI. Fourth, ecosystem synergies such as greater adoption of GoPay Coins which have shown promising signs of driving efficiency and incremental contribution margin per user. Fifth, margin improvement from our OpEx optimization exercise, including slower hiring across our businesses without compromising our growth strategy, streamlined support function through the centralization of resources and reduced structural costs in technology, marketing and outsourcing. With that in mind, we will bring forward our contribution margin break-even timelines.
We expect that contribution margin for the group will reach break even by first quarter 2024, and for the core on-demand and e-commerce businesses to reach break even by first quarter 2023 and fourth quarter 2023. While heading into the second half of 2022, we've been mindful of macroeconomic conditions in our markets. Although Indonesia continues to show resilience with GDP growth of 5.4% and core inflation of 2.9%, we will remain watchful on how geopolitical tensions, rising fuel costs and inflation and higher interest rates will unfold. Let us now discuss each business segment in more detail, starting with on-demand services.
In second quarter, Gojek GTV grew 30% year -on -year, driven by a sustained recovery in mobility services, with mobility GTV growing 80% year -on -year and recovering to 86% of pre-COVID levels. We expect this positive trend to continue in the second half of 2022 as economies reopen. During second quarter, we initiated integration with KCI, the largest commuter rail network in the Greater Jakarta areas. With this integration, consumers can now purchase KCI tickets on our platform. We're seeing strong adoptions, which will be the key to expanding to our multimodal solutions for consumers' mobility needs. In the midst of recovery and return to office trends, we scaled GoCorp, our mobility offering for corporate clients.
GoCorp GTV grew approximately 2.5 times quarter-on-quarter as we sign on new clients and form deeper partnerships with existing clients as well. On GoFood, GTV grew by 17% year-on-year, and this was despite the holidays in May and the rising trend of consumers reverting to restaurant dine-in. This was driven by our focus on engaging high quality consumers, where our average basket sizes are typically higher than peers. We also piloted new features such as Mode Hemat or Economy Mode in two cities, which allows us to cater to more price sensitive users. Our second quarter gross revenue on on-demand services was IDR 3.2 trillion, a 41% growth year-on-year in second quarter, driven by higher take rates in logistics and food delivery.
Our on-demand take rate was up 173 basis points as compared to second quarter of 2021. For mobility, monetization has been driven by scaling of premium services and platform fees. For food delivery, we continuously improve monetization from merchants through value-added services which help increase take rates by 195 basis points year-on-year. Let us now shift to e-commerce. In second quarter, Tokopedia GTV grew 20% year-on-year despite the extended Ramadan holidays in May, which was longer than last year, and a general shift from online to offline as the pandemic eases. The fashion and automotive categories were beneficiaries of the economic reopening while the health category has normalized.
Other long tail categories such as home and living, food and beverage, and mom and baby also continued to grow robustly as we drove availability of local assortment through Dilayani Tokopedia or fulfilled by Tokopedia and the onboarding of local merchants as well. Tokopedia gross revenue grew 59% year-on-year, more than twice as fast as GTV growth in second quarter as we continue to improve monetization and capitalize on value-added services such as logistics, advertising, and marketing tools. We saw that take rates improve by 76 basis points year-on-year to 3.1% in second quarter of 2022, mainly driven by our upgraded commission scheme for C2C merchants introduced in June 2022 post-Ramadan.
Our focus on providing more value-added services and commissions steered by category margins resulting in less than 1% of merchants opting out of the new commission scheme. Revenue contribution from advertising also continues to be strong, with ads revenue growing at more than 50% year-on-year. We continue to make progress with our hyperlocal strategy to make deliveries more convenient, reliable, and cost competitive. In the past year, we've been able to increase Fulfilled by Tokopedia orders by more than 2.9 times year-on-year, an increased fulfillment penetration from 1.5%- 3.6%. Combined with the trial deployment of our in-house delivery with fulfillment hubs, we've seen promising early results with reduction in same-day delivery costs of north of 30%.
On the merchant side, fulfillment helps reduce stocking and delivery costs as well as boost sales, as their goods are highlighted in the marketplace, drawing more attention from the consumers. This allows us to derive more recurring value-added services revenues from merchants as well. We also began experimenting with consumer monetization on Tokopedia this month. This includes the introduction of IDR 1,000 platform fee per physical goods transaction, as well as the launch of our GoTo PLUS subscription program. Moving on to financial services, we continue to focus on deepening penetration across the ecosystem and driving stronger user behavior. As of the second quarter, user penetration reached a new high of 52% on Tokopedia. Meanwhile, GoPay user penetration on Gojek reached 57%. These milestones are important for two reasons.
First, customers that use GoPay and Tokopedia and Gojek on average spend 2.1 times and 2.5 times more respectively compared to those that use other payment methods. In addition, consumers that transact using GoPay have significantly higher engagement with average month-on-month retention up to 82% on Tokopedia and 78% in Gojek. Combined, this leads to a better customer lifetime value. While the penetration on the user side has reached all-time highs, we're focused on driving higher GTV penetration. With that, this month we have launched our e-wallet pilot in Gojek, a step above our e-money product offerings, which most of our competitors operates today. E-money refers to the deposit of a finite amount of funds which can be used for transactions.
Our e-wallet strategy will enable users to store any types of payment source, including debit and credit cards, direct transfer from bank accounts, and also tokenized flow with Jago accounts pockets for a seamless direct debit experience for users with Jago bank accounts. These payment forms will be directly linked, meaning users will only have to input their payment details once, and thereafter, they can draw seamlessly from these options for future transactions. Every time a user wants to make a payment, they can choose from not just their e-money balance, but any funding sources their e-wallet contains. This has the potential to increase GTV for two reasons. First, payments through our e-wallet are no longer constrained by the finite amount of e-money balance. Directly linking multiple payment methods significantly reduces the number of steps, and therefore friction of making payments.
This month, we launched the GoPay e-wallet as a pilot on Gojek. Secondly, deeper GoPay penetration provides more data to improve credit scoring and more users for us to whitelist for lending. Lastly, we introduced GoPay Later Cicil, our installment lending product, to select Tokopedia users in July, which we believe will have increased spend per user and also serve as a new key lever for revenue and monetization growth. I will now hand it over to our CFO, Jacky, to discuss the financials and guidance in more detail. Jacky, over to you.
Thank you, Andre, and good day to everyone who joined our call today. As Andre mentioned, we saw positive momentum despite some headwinds. Looking at GTV and gross revenue in the second quarter, GoTo's GTV increased by 39% year-on-year to IDR 150.5 trillion, exceeding the high end of our guidance range. Gross revenue further reflects the gains we achieved from our monetization initiatives, with GoTo's overall take rate improving 15 basis points year-on-year. This has resulted in gross revenue growing faster than GTV at 45% to IDR 5.5 trillion, coming in just below the high end of our guidance range. Our take rate improvements driven by on-demand and e-commerce highlight our ongoing efforts to build a sustainable business.
As an example, for food delivery, we continue to move merchants into refreshed contracts that bundle base commission rates with value-added services. We also refine our technology through initiatives such as an early detection system that allow us to proactively identify and target high-quality users in order to improve efficiency. For e-commerce, last quarter we mentioned a revised e-commerce commission scheme to accommodate our merchants of various scales and category margins. In addition to providing them with enhanced value-added services, we have seen high adoption from our merchants, with less than 1% churn from active merchants in the Power Merchant and Power Merchant PRO categories. As a result, e-commerce blended take rate increased by 76.6 basis points from 2.4% - 3.1% year-on-year.
Moving forward, we continue to see further room to improve monetization as we enhance our value-added services across the ecosystem. Our path is clear, and we are moving towards profitability through product-led growth. In Q2, we refined the definition of contribution margin to include only variable costs and exclude non-variable costs such as general sales and marketing expenses to be more aligned with peers and better reflect the underlying economics of our core products. In the quarter, we continue to see sequential improvements in our contribution margin. We consciously reduced incentives to customers as well as marketing spend, and also eliminated promotion spends on cohorts of unprofitable users through a spending cap, resulting in a quarter-on-quarter improvement of 47 basis points of our contribution margin to - 1.3% as a percentage of GTV, which is the equivalent of IDR 513 billion.
We want to highlight that we achieved these results while maintaining our market leadership position despite seasonal and macro headwinds. In on-demand services, the combination of monetization and optimization initiatives we have pursued allow us to achieve 160 basis points quarter-on-quarter improvement of our on-demand contribution margin to -3.9% as a percentage of GTV in the quarter. Excluding the impact of the one-time share-based incentives to our drivers during the IPO of IDR 293 billion, the Q-on-Q improvement of on-demand contribution margin would be even better, at 356 basis points as a percentage of GTV. In e-commerce, we improve our ability to monetize through advertising and introduce a new C2C commission rate as we previously mentioned. We optimize our marketing and promotional spend by reducing incentives in new buyer acquisition and dormant buyer reactivation.
These efforts led to a 65 basis points quarter-on-quarter improvement of our e-commerce contribution margin to - 1.4% as a percentage of GTV in the quarter. Before we discuss adjusted EBITDA trends, we want to note that adjusted EBITDA figures are based on management accounts. In Q1, we previously reported adjusted EBITDA at negative IDR 5.4 trillion . After reviewing during Q2, we found an error and have corrected the Q1 2022 adjusted EBITDA to negative IDR 4.8 trillion. The adjusted EBITDA figures presented today reflect these corrections.
In Q2, our rationalization and optimization activities positively impact our adjusted EBITDA, which achieved a 69 basis points improvement quarter-on-quarter in adjusted EBITDA to - 2.8% as a percentage of GTV, which is the equivalent of IDR 670 billion. We started implementing a comprehensive end-to-end cost optimization exercise in Q1 2022. This involves aligning on the operating models, unifying processes, consolidating vendors, and renegotiating contracts for various cost items. We identify more than 30 work streams that segregated into over 130 initiatives, and we have completed roughly half of the initiatives by the end of the quarter, achieving approximately IDR 800 billion in structural cost savings in areas such as technology, marketing, and outsourcing. This optimization exercise is a multi-year journey and is aimed at structural savings that will improve our cost basis and drive long-term sustainability.
As we look ahead for the third quarter, we expect group level GTV to be between IDR 151 trillion and IDR 156 trillion, and gross revenue to be between IDR 5.7 trillion and IDR 6 trillion. Our top priority is to accelerate our path to profitability and expect to see continued sequential improvements in both contribution margin and adjusted EBITDA. To put further emphasis on this important milestone, we added our forecast of contribution margin in the third quarter guidance, which, we expect to be between -1.3% and -1.2% as a percentage of GTV. Moving forward, we'll focus on increasing high-quality GTV transactions, reducing our incentive spend, and optimizing our cost basis in order to drive sustainable growth and an improved profitability profile for each of our segments.
We do anticipate continued macroeconomic uncertainty, which may lead to some quarter-on-quarter volatility. Next, I would like to provide more color to our contribution margin breakeven guidance for the group on demand and e-commerce. It is worth noting that we are pulling forward our on-demand and e-commerce contribution margin breakeven targets compared to consensus by three and four quarters, respectively. We project the group contribution margin to turn positive starting Q1 2024, driven by cost of revenue efficiency and promotion optimization. We expect our on-demand contribution margin to turn positive by the first quarter of 2023, primarily due to improvement in take rates and further rationalization of promotion spend for the Indonesian market, offset by potential headwinds from the new government tariff on transport and also inflationary macro conditions.
Similarly, e-commerce is expected to turn contribution margin positive by the fourth quarter of 2023, driven primarily by reduction of cashback and free shipping in addition to improved take rates. With that, I'll pass the call back to Andre for closing remarks for our presentation.
Thank you, Jacky. In summary, we're making steady headway across each of our core business segments and are maintaining a positive trajectory towards our breakeven targets. 2022 has been a volatile year in our markets and the macro conditions driving this may persist for some time. Consumer confidence is down worldwide while global economies grapple with supply chain issues and inflation. Indonesia has been relatively resilient so far, but this can always change. If it does, we will be ready. At the start of this presentation, I mentioned that second quarter was all about efficiency, maximizing quality, sustainable growth, coupled with a focus on monetization and profitability.
Going forward, we will continue in this vein as we aim to satisfy our high quality customers with product innovation and focusing on our ecosystem synergies that reinforce our long-term strategy, resilience, and competitive advantages. Our continued commitment to quality growth will come with more moderate GTV growth in the future as we reduce investment on lower quality promotion-driven customers. This is consistent with our commitment to sustainability and profitability to drive long-term shareholder value. In the face of near-term challenges, we believe that we have the right team, foundation, and products in place to meet our objectives and maintain our leadership position in Indonesia and Southeast Asia as well. This concludes our prepared remarks. Thank you very much for your time. We will now open the call for questions.
Thank you. As a reminder to ask a question, you will need to slowly press star one and then one on your telephone and wait for your name to be announced. Once again, it's star one and then one on your telephone and wait for your name to be announced. Please stand by while we compile the Q&A roster. This will take a few moments. We are going to proceed with the first question. Please stand by. The first question comes from the line of Adrian Joezer from Mandiri Sekuritas. Please ask your question. Your line is open.
Thank you. Thank you, Andre and Jacky for the opportunities. I think.
Go ahead.
Thank you. Thank you, Andre and Jacky Lo for the opportunities. I think let me just ask the first 2-3 questions. The first one is actually with regards to your new guidance on the contribution margin breakeven by the first quarter of 2024. If you can provide us some color on the guidance for EBITDA breakeven timeline, if there is any. Maybe I'll start with that question first. Should I just ask the entire three questions that I have? Hello? Hello? Hello, can you hear me?
Hi, Adrian.
Oh, hello. Sorry.
Hey, Adrian. Do you mind going through your remaining questions so we can actually answer it all together?
Thanks. Yeah. The second question is on the e-commerce. Out of the 20% growth in the GTV in the second quarter, if you can actually provide us some color on the speed of the growth between physical goods and also virtual goods. How is actually the growth going into the second half? I mean, taking into account that some, you know, some of the pandemic-driven e-commerce penetration has actually been fast-forwarded into the last 2-3 years. The last question is actually just regards to your competitive landscape, if you can actually provide us with some color across the on-demand services and also e-commerce, and especially taking into account some of the new entrants. Thank you.
Adrian, maybe I'll answer the first question on EBITDA guidance. Yeah, we do not provide EBITDA guidance on this call. Yeah, but as we mentioned, we are fully committed to the like, high quality, sustainable profitability. We expect to continue to see improvement in terms of monetization with higher take rates and also, like, optimization of our incentive spend. We talk about the very comprehensive cost optimization exercise. That's gonna have like, better cost structure going forward. That's gonna help to accelerate our path to an EBITDA positive. Yeah, but we do not share guidance on this call, but we look forward to sharing that in a future call.
Adrian, this is Patrick. On your second question about the growth in terms of physical and digital goods, Q on Q and year-on-year, it's quite consistent with last quarter. Depending on the month, the contribution of digital goods is roughly 18%-20% of GTV.
Hey, Adrian. On your third question on competitive landscape, I'll start with on-demand service. As you know, we're mainly competing with two players. One on transport and two others mainly in food. We saw that there's actually generally a change in behavior in terms of more kind of a rationalization in terms of spending, you know, either from increasing take rates or you know, fee charges and also the incentive spending as well. This is actually obviously a good trend so far that actually normalized the competitiveness. We saw, based on our internal data, that our leadership position in both categories continues to be the case.
That's actually an area that we will continue to actually protect by using a lot of the product innovations that we have actually done as well in the first quarter in second quarter of 2022. Now, having said that, as you mentioned, there's also new entrants, so new players in the food market. You know, at this stage, the primary competition is within the three players that's already existed in the market so far. For e-commerce, I think you know, similarly, we have few players in the market, as you know. Each has actually a different kind of model.
We adopted the everything store concept, where our selection is always there and also our focus on delivering best-in-class logistics in terms of, you know, speed and also reliability has always been our focus area. Since then we continue to be able to navigate in terms of continuing to actually record growth, again, despite that last quarter in second quarter has actually been affected by extended Ramadan. There's also a rebalancing in terms of consumer spending in offline as well. This is actually maintain our market position in the market and then be able to actually engage with the high quality customers as well.
In case of your question on new entrants, I would probably kind of predict that it's also, you know, some of the social media players that actually recently went into live shopping using their social media platform. I think for that, we obviously didn't see any significant changes in our market position and how we engage with our customers because, in those, some categories, including the social media, the intent to actually go into each platform is quite different. It's actually quite complementary because, for instance, in Tokopedia, the intention is actually to buy something.
We obviously do really focus in terms of building a personalization and recommendation to our customers so that they can actually get, you know, the best recommendation of merchants or SKUs that fits what they wanted to buy. Whereas in social media, the first intention is actually to browse and actually to see what's happening in your social circle. Then sometimes, you know, being presented with, you know, kind of eventualities of product being offered in social media, a lot of times it's accidental. In a sense, it's actually capturing two different intention going into the motion in each of the platform.
We again, as we mentioned, it's actually complementary, and we do have different ways for us to engage with our customer with similar formats as well. As you know, we also have what we call Tokopedia Life. This is actually one way to actually engage differently with our customers. Hopefully that answers your questions, Adrian, and maybe we can take the next question.
Yeah. Thank you, Andre. Thank you.
We will now proceed with the next question. Please stand by. The next question comes from the line of Ferry Wong from Citi. Please ask your question. Your line is open.
Yeah, hi. Good evening. Yeah, I just have two quick questions. Can you please elaborate more on the possible impact of the fuel price hike towards your three divisions? Could you also elaborate on the second one on the tariff adjustment that is currently being postponed? Well, this is the second time it's actually being postponed. Initially, it's supposed to be like the 14th of August, but they postponed it again on the 29th of August. Yeah, if you can actually explain and elaborate a little bit more on the impact on this. I know that yeah, you cannot explain it in detail, but yeah, just basically some of the explanation on the possible impact on GDP and then the consumer purchasing power. Thank you.
Thanks, Ferry. Let me take that question. Your first question is on fuel price increase and potential impact. Yes, as you pointed out, the government announced last week that they are considering to increase the Pertalite and also diesel, you know, prices. Obviously we're still waiting in terms of what the actual increase will be. In the meantime, we are already starting to do some analyses in terms of looking at, you know, different cost buckets of our mainly delivery and also transport parts of our equation and see what the impact is overall, to process and whatnot.
This analysis is continuing, and something that obviously, once it's announced, we will actually share some sort of analyses based on that as well. Having said that, obviously, you know, it is something that happening macro-wise. We do believe that there will be some impact overall from a macroeconomy perspective in Indonesia. We also believe that what we saw even in the first and second quarter, where actually some costs has already started to creep up, including some costs of basic goods.
We continue to see resilience in our customer base as well, mainly because a lot of the high quality customers continue to spend, as evidenced by, you know, the continued increase in GTV per spend per user, as we discussed, earlier during the script. This is actually, again, a continuing, you know, strategy that we have in focusing on these high quality customers and then also invest in better product experiences so that they continue to actually engage with our platform. We will continue that strategy to mitigate some of these risks. Also in addition to that, as we discussed, one of the key synergy areas that we're continuing to investing into is our logistics capabilities.
You know, while the inherent costs and because of fuel price will increase, but in reality, if we continue to actually be able to make our logistics to be more productive and hence a better efficiency, we will actually pass it through to our customers as well, so that, you know, for them to actually buy things in our platform online can continue to be the case. There's actually controllable event that we will continue to invest and innovate. There's also uncontrollable event doing proper analysis towards it. Now, to your question on tariff, similarly, I guess the main reason for postponement is also because of the fuel price increase.
I guess the announcement comes pretty much, you know, it's, you know, more or less at the same time, and hence, more analysis needs to be done across the board. We are in constant discussion with the government to actually also share how, you know, this will actually impact our driver partners, but also on the consumer side, in terms of navigating towards what the actual price increase will be, taking into account all that analysis. Again, similarly, we don't. It's not being finalized yet in terms of what the actual increase will be, but there's actually already a range towards it. Similarly, obviously, whatever that tariff is, we will apply that in our platform.
Many, many of our competitors would be as well. The impact will be overall. You know, obviously we will kind of think about and see what the impact is on consumer demand. Similarly to my comment on the fuel price, again, our focus on high quality customers will continue to have some buffer in terms of the impact overall in consumer confidence and demand towards it. More analysis we will share in subsequent months as well, Ferry. Hopefully that answered your question.
All right. Thank you, Andre. Cheers.
Once again, to register a question, please slowly press star one and then one on your telephone and wait for your name to be announced. Star one and then one on your telephone. We are going to take the next question. Please stand by. The next questions come from the line of Henry Wibowo from J.P. Morgan. Please ask a question. Your line is open.
Hi. Thank you Andre and GoTo team for the presentation and congrats on the strong results. I have a couple of questions from my side. First, could you please share some near- to medium-term strategies for GoPay Later Cicil and also the lending product? I saw that in the website, there is a partnership involving Atome. Could you please share more about the economics for this and also the partnership with Jago? Second question is regarding the third quarter GTV guidance for the group. Seems like I think there is a flattish Q-on-Q guidance of growth between, I think, 0%-5%. If we look at the GoTo Financial, it's very strong, right? But if the group is flattish guidance, does this mean that there could potentially be a slowdown in other segments?
Thank you.
Oh, I was talking on mute. Thanks for your question. I'll take the first one, and Jacky can help me on the second question. On your question on GoPay Later Cicil, as we disclose and also, hopefully as a user you'll also start trying this as well, if you're the lucky few, you know, X number of users that's actually invited for the launch in Tokopedia. As in July, we actually have launched GoPay Later Cicil.
So far we're taking a step-by-step approach in terms of you know increasing the size of whitelisted users that got invited and also to actually experiment with different limits to see based on that data what sort of a risk-related metrics that actually we can actually analyze. Obviously a lot of this is to ensure that number one from a functionality perspective the product works well which so far you know it's actually been executed well. Second to also be slightly more cautious in terms of how some of the macroeconomic backdrops especially in relation to some of the things that we discussed to be taken into place as well.
Once we are much more confident based on the data, we will continue to actually increase the size of the users whitelisted and also the size of the actual loan itself, to be able to capture the overall opportunity in Tokopedia. Now, it pertains to your question as well on partnership. You know, we cannot actually specifically mention about this in terms of a question on economics and stuff. I think our.
As you know, our approach in releasing a specific product is always done with a partnership-driven mindset, because we know that to actually do a end-to-end flow into one product will actually have multiple partners that can actually be leveraged to ensure that we provide a best quality, you know, product to our consumers as well. You know, I think the perfect case for this was our relationship with Jago, where we play a different role in the same product flow to ensure that what Jago can provide to us and also what we can provide to the consumer can be complementary to deliver the experience. We're taking the same approach in this case as well.
you know, I think this is kind of, you know, the most that I can share at this stage on this question as well. To a second question, Jacky, you wanna?
Yeah. Henry, on your questions regarding Q3 guidance on GTV. First of all, we are fully committed to the high quality, sustainable growth that we talk about. More importantly, we focus on high quality GTV growth. If you look at the guidance, what we guided for Q3 is IDR 151 trillion-IDR 156 trillion. As you point out, like for fintech, we expect to see strong growth quarter-over-quarter. I can provide some additional colors in terms of on-demand and also e-commerce. First on on-demand, if you look at transport, we talk about the continued recovery. Especially in Q3, we have back to school. We expect that trend will continue in Q3.
In terms of food, that's continuous demand for food delivery, but there are some potential headwind that we talk about, like for example, people just like because of the relaxation of the COVID restriction, so people going back to dining out. Keep in mind, last year, we actually have the Delta variant tailwind in Q3, so we are actually lapping that in Q3 this year. Also e-commerce, I guess like we talk about the new platform fee and also the full quarter impact from the C2C commission implementation. All this is gonna help with the gross revenue quarter-on-quarter and year-on-year growth.
In terms of headwinds, it's also like we are lapping last year's Delta variant tailwind. We talk about during the prepared remarks there's a shift from online to offline because of the COVID restriction ease. Lastly, because of the overall just the inflationary market conditions. That's kind of some of the headwinds for the e-commerce business.
Got it. Thank you, Jacky and Andre. Very helpful.
We are going to proceed with the next question. Please stand by. The next question comes from the line of Norman Cheung from CLSA. Please ask your question. Your line is open.
Hello, can you hear me?
Yes, we can. Yes, we can.
Hi, Andre and team. Thanks for the opportunity and congrats on the very strong result. Three questions from me. I think in terms of, first question is in OpEx. We can see that sales and marketing is actually declining Qo Q, but can I have some clarification on total cash OpEx, first Q versus second quarter? How is that trending? The second question is on your breakeven guidance. I think that is very encouraging. Can I get a sense on your stance towards funding at this point?
you know, are you very comfortable in saying that you don't need more funding until you are at breakeven, or you're still looking at a scenario where you might be getting a secondary listing later on? My third question is on monetization. Right? As you rightfully mentioned, a lot of initiatives only happen towards the end of 2Q and 3Q. I know you have a guidance in place, but I just want to know your stance on should we expect an acceleration in net revenue growth further from this already very strong second quarter? How should we look at it? Yeah. Thanks.
Yeah. Thanks, Norman.
You want the first and the third?
Okay. Let me try to answer your second question first, and then, Jacky will help on first and third question. I think, the second question was related to, you know, the acceleration of profitability funding needs. I think, first of all, I think, the company's focus is to, accelerate the path to profitability. Hopefully by, you know, by the guidance that we shared earlier, it's clear how we are, you know, progressing really well, in terms of our last quarter's result. Also, you know, obviously, be able to use that as a trajectory, that we track, against our, breakeven guidance.
Our focus is to continue to actually do that in ways that we can, and obviously that this is not stopping in the contribution margin or variable expenses level. Also a lot of you know execution and also plans are being put in place for making our OpEx much more efficient as well as we speak. This is actually the primary focus. Having said that, what we've also always said that we will review you know all of our options when it comes to additional funding.
This includes, you know, you know, what was mentioned during the IPO, a potential international offering, issuance of non-preemptive shares, as per our public disclosure, and also other opportunities based on market demand and conditions as well. We will always explore these options as well. You know, I think this is probably, you know, the answer that we can give for your second question at this stage. Jacky?
Yeah.
Over to you.
Norman, on your questions regarding net revenue, that's actually highly correlated to our take rate and also the incentive spend. As you know, net revenue, that's based on gross revenue minus the incentive spend to arrive at net revenue. It's highly correlated to both monetization and also the optimization of incentive. You have seen here the gross to net ratio. It has been improving roughly about 6-7 percentage point each quarter. That's coming from better take rate, like, and also just optimization of the incentives.
If you look at our group net revenue, like, the last three quarters, the ratio actually improved from 21% in Q4 last year to 29% last quarter and then 35% in this quarter. It's improving sequentially. Same for our different segments. Maybe I'll just share a little bit, like for on-demand service, the net to our gross revenue ratio, it went from 29% last quarter to about 37% this quarter. Similarly for e-commerce, it's improving. It was about 45% last quarter, and then it increased to 51% this quarter.
You can see here, because of the better monetization and also our conscious effort on just optimizing our incentive spend, net revenue is actually trending up. On your first question regarding OpEx, I think the Q2 comparing to Q1, the absolute amount it went up. It's mainly because of a couple of reasons. We have our annual merit increase in Q2, and also we continue to add tech resources in strategic areas to drive our synergies and different initiatives. But then also there was roughly IDR 260 billion for one-time founder tax because of the IPO. If you take that out, it's actually more or less similar quarter to quarter.
I think overall, if you look at the OpEx exercise that we talk about, we achieve about IDR 800 billion savings. That's just coming from different areas like technology, marketing, and also outsourcing. Maybe I'll share a little bit of what we are doing here. In terms of, like, marketing, we are looking into, like, online and offline media buying. We are consolidating different vendors. These are all actually help to actually have a lower, like, cost basis going forward. This is what we call a structural OpEx savings. In terms of technology, we talk about the cloud service last quarter. We are consolidating the Google Cloud and also Amazon Web Services.
also this quarter, we are looking into different, like, software and apps. basically if there's any software applications that we will just, like, eliminate those that we don't use to actually lower the cost basis going forward. and on outsourcing, that's basically we are looking at different types of outsourcing. this last quarter, for example, we look at customer care. we are actually looking at the overall, just operating model for, like customer care, how we can actually optimize structure going forward. that's. These are all, like, structural savings that's gonna, like, result in lower OpEx costs going forward. Hope I answered your questions, Norman.
Okay. Thank you, Andre and Jacky. I think just one follow-up on the OpEx. Can I clarify if there's any seasonality involved in the OpEx in 2Q? Because Indonesian company, typically we have this THR, right? The Lebaran extra salary, sometimes bonuses and all that. Or this is just normal.
Yeah. Just one second. Your question was whether there's seasonality, including the THR payments, right?
Yeah, THR or the bonuses in 2Q. I just want to make sure, you know, if you capture that.
Yeah. There's no seasonality, you know, we've accrued all kinds of the one-time bonus and stuff is being accrued accordingly in the way that we prepare quarter on quarter. I think, you know, what Jacky mentioned is actually some of the explanation, i.e., some additional resources spent, but also one-time expenses relating to our IPO.
Okay. Thank you so much.
Hello? Did you catch that?
We are now going to proceed to the next question. Please stand by. The next question comes from Ranjan Sharma from J.P. Morgan. Please ask your question. The line is open.
Hi. Good evening, and thank you for the presentation, management. Two questions from my side. I'm sorry if I missed this earlier, but if I look at your cash flow statements, and I look at the cash flow from operations, there seems to be a jump of more than 100% in terms of negative cash flow from operations. If you can please explain what's behind that. The second thing is, how should we think of your EBITDA expectations for the longer term in terms of the breakeven? You have lower incentive spend and more focus on profitability, but you also have slower GMV growth, which reduces the glide path of losses, profit costs or overheads as a percentage of GMV.
Just on those two conflicting sides, how should we think about adjusted EBITDA breakeven? Thank you.
I think in terms of the EBITDA questions, like I said, I mean, we are working on these structural savings on our different operating expense items. Just like as I mentioned, we have over 130 different initiatives and I mean, just like finishing half of the initiatives generate roughly about IDR 800 billion of savings. That's an ongoing process that's gonna last all the way through next year. That's gonna help us actually accelerate the breakeven points to EBITDA. At the same time, we'll continue to monetize top line and also just continue to have more efficiency in terms of the incentive spend. That's kind of like the way we look at EBITDA.
As I mentioned to Adrian at the beginning, we don't provide EBITDA guidance on this call. Yeah, obviously we are very committed to getting to first of all, the contribution margin breakeven, and then afterwards it's the EBITDA breakeven point. On your questions regarding the cash flow. In Q1, there was actually a disposal of an investment from a divestment. The gain was actually that the cash was classified under cash inflow from operations, so that should be actually under investing. We actually fixed that in the Q2 or the first half cash flow statement. If you actually normalize that, the actual cash operations in Q1 and Q2 is actually more or less the same.
Oh, okay. Thank you. It's around IDR 5 trillion cash outflow from operations. Is that how we should think about it?
Roughly about 4.5-5, yeah, for both quarters.
Okay.
Yep.
Thank you. Appreciate it. Thanks.
We would now like to thank everyone for your time. We regrettably cannot answer any more questions due to time constraint. Please reach out to GoTo directly for any inquiries. Thank you. That concludes the conference for today. Thank you for participating. You may now disconnect your lines. Thank you.