Hello everyone, this is Joel Ellis, Head of Investor Relations. Welcome to the PT GoTo Gojek Tokopedia Tbk fourth quarter and financial year 2024 earnings conference call. Please be advised that today's conference is being recorded. On today's call, Patrick Walujo, President Director and Group CEO, and Simon Ho, Group CFO, will deliver prepared remarks. Following their commentary, we will open up the call for questions and be joined by Thomas Husted, our Vice President Director and President of Financial Technology; Hans Patuwo, our Chief Operating Officer; and Catherine Hindra Sutjahyo, our President of On-Demand Services. We would like to highlight that the information presented today has been prepared solely based on unaudited, consolidated, selected financial information for the three-month period ended December 31, 2024 in 2024 and 2023. We have also submitted and published our consolidated, audited financial statements as of and for the 12 months ended December 31, 2024.
As a reminder, today's discussion may contain forward-looking statements about the company's future business and financial performance, as well as certain non-Indonesian financial accounting standard measures as complements to the Indonesian financial accounting standard disclosures. Before using and/or relying on these measurements and forward-looking statements, please take note of our disclaimer and cautionary statements disclosed in our earnings presentation and press release. During the earnings call, we will review the results of our operations and earnings presentations, which can be found on our website. Our reporting currency is the IDR, and we will denote the U.S. dollar equivalent by applying an exchange rate of IDR 16,162 to $1 based on the middle rates published by Bank Indonesia as of the end of December 2024.
We will refer to pro forma figures to facilitate like-for-like sequential and year-on-year comparisons of our performance following the closing of our announced agreement with TikTok and the deconsolidation of GoTo Logistics. These pro forma figures assume that Tokopedia and GoTo Logistics were deconsolidated on January 1, 2023. For more information and additional disclosures on our recent business and financial performance, please refer to our earnings press release and supplemental presentation, which can be found on our IR website. With that, I will turn the call over to Patrick.
Thank you, Joel. Hello everyone, and thank you for joining us today as we share our Q4 and full year 2024 results. Throughout 2024, we remain focused on finding fresh and effective ways to win the intense battle for the Indonesian consumer. As a result, GoTo delivered its strongest year ever in 2024, breaking all-time highs for GTV, revenue, adjusted EBITDA, and margins, with consistent quarter-on-quarter improvement across each of these key metrics. Our fintech business also continued on its record-breaking run. We expanded our loan book to a new high while also closing the year with the highest number of monthly transacting users and GoPay app transactions we have ever seen. This progress meant we surpassed our target to achieve group-level adjusted EBITDA break-even for the year, posting IDR 386 billion, or $24 million.
At the same time, our fintech segment became adjusted EBITDA positive in the fourth quarter as per our guidance. Our ecosystem strategy and our culture of continual innovation are at the foundation of our performance. By innovating both operationally and at the product level, we are able to deliver more targeted and personalized services that match customer needs. This approach enhances customer experience, strengthens merchant partnerships, and boosts revenue. For example, in ODS, we deepened our penetration of both Food Express Delivery and higher value mobility services, empowering users to choose what matters most to them: time or cost. At the same time, GoPay, in its first full year as a standalone app, gained millions of users, while BNPL and lending integration boosted mass market reach. Each service strengthens our ecosystem, creating synergy that fosters multi-product adoption and deeper user engagement while improving user acquisition efficiency.
This ecosystem synergy has driven increased usage of our services, with monthly transacting users up 16% over the course of the year and 22% year-on-year in Q4 alone. This, in turn, has supercharged our top line, with Group Core GTV hitting an all-time high of IDR 79 trillion or $4.9 billion, growing 66% year-on-year in Q4 and 58% over the full year. Gross revenue also hit all-time highs, reaching IDR 5 trillion or $307 million, an increase of 28% year-on-year in Q4 and 30% over the full year. We are innovating across the business to lower unit costs and boost efficiency in areas like delivery, incentives, and cloud computing, while our large language model, Sahabat AI, is poised to deliver a significant cost advantage across many enterprise use cases.
Disciplined cost management has driven down recurring cash fixed costs as a percentage of GTV and revenue year-on-year in 2024. Taken together, these measures bolster operating leverage and reinforce our path to sustained profitability. I will now move on to our business units, starting with fintech. In 2024, our fintech business transitioned from a driver of ecosystem growth to a driver of both growth and profitability. Notably, the success of lending initiatives propelled the segment to positive adjusted EBITDA in Q4, a full year ahead of previous guidance. This success was due to two key innovations: the standalone GoPay app, as well as the expansion of our consumer loan offerings.
Turning first to the GoPay app, since launch, the app has proven to be a powerful tool for user acquisition and deeper customer engagement, driving a 35% year-on-year increase in the number of monthly transacting users across the fintech business to 20.2 million as of the fourth quarter. Ultimately, the standalone GoPay app serves as both a front door for new customers and a growth catalyst for our ecosystem of financial products. By launching a lighter standalone GoPay app tailored to a broader user base, we significantly expanded our audience. As a result, average monthly transactions per user climbed by 18% year-on-year in Q4, as customers increasingly use GoPay as their primary digital financial tool. Moving on to consumer loans, our loan book expanded by 172% year-on-year in Q4, driven in large part by the growth of users across our ecosystem.
This loan book growth has been driven prudently, as our ecosystem data, which provides deep insight into our users, allows us to price risk effectively and maintain stable delinquency rates, even as our lending portfolio continues to scale each quarter. Another advantage that we have is low acquisition costs for new borrowers, as these users are already part of our ecosystem. This significantly reduces our marketing spend compared to those typically required by non-ecosystem lenders. The result is a lending business that not only grows quickly but does so with strong margins and manageable risk. This structural advantage has contributed significantly to our fintech business's profitability, and we will continue to drive the responsible growth of our loan book over the course of 2025. Moving now to on-demand services. In Q4, our on-demand services strengthened market leadership, achieving robust top-line gains in both transport and food delivery.
This strong performance produced a record-breaking quarter of adjusted EBITDA, which reached IDR 267 billion or $17 million, underscoring our ability to balance both growth and profitability. We successfully optimized incentive spending in 2024, driving a 28% year-on-year increase in ODS contribution margin to IDR 3.4 trillion or $209 million, an improvement of 61 basis points year-on-year as a percentage of GTV. As margins sequentially improved in the fourth quarter, we ended the year with real momentum, fueled by operational excellence across our ODS business. A key driver of our success has been ongoing product innovation and the optimization of our product mix. We continue to refine our offerings so customers can choose to save time or save money, including expanding premium services in both food delivery and mobility.
Express food delivery orders, for example, contributed 28% of total food GTV in the fourth quarter, just one year after launch. We have optimized the Gojek app to deliver more targeted services across our user base. These improvements ensure that we are providing the right service to the right user at the right time. As a result, we are seeing more users than ever engaging with a wider variety of our products. In addition to revenue growth from premium offerings, our margin expansion has been driven by several product innovations. I will highlight three of them here. Firstly, our special delivery fleet program assigns driver partners to operate exclusively within high-demand areas, leveraging advanced data analytics, algorithms, and order batching to channel a higher volume of orders their way. This approach reduces delivery costs, which is passed on to consumers, boosts driver partners' income, and improves our profitability.
Secondly, our advertising business is becoming a more significant driver of profitability. In 2024, advertising revenue rose 92% year-on-year, transforming what was once an early-stage offering into a significant revenue stream. This momentum carried through to the fourth quarter, as the advertising business's share of food GMV rose from 1.1% to 1.6% within just 12 months. These gains reflect our deliberate investments in ad relevance, self-serve tools, and merchant partnerships. We expect the advertising segment to continue growing faster than our already solid food GMV trajectory, and our expectation is to move the business significantly closer to global benchmarks over the next three years. Thirdly, merchant-funded promotions have been significantly enhanced through our ongoing product innovations, enabling more detailed targeting and segmentation so merchants can reach the right customers. This creates real value for merchants while also delivering more relevant offers to users, elevating the overall customer experience.
As a result, we have seen rising merchant participation and willingness to invest in promotions, with merchants' total spend increasing by 190% year-on-year in 2024. We are working especially hard to improve the return on investments for merchants, increasing their propensity to participate in funding promotions. This strategy leads to a reduction of our own incentive spending while maintaining strong returns for merchants. At the group level, technology remains central to our ability to scale and enhance our business. In line with this focus, AI will increasingly shape our ecosystem, enhancing user interactions, helping merchants to operate more efficiently, and redefining how people experience our services. At the heart of this evolution is Sahabat AI, an open-source large language model developed primarily in Bahasa Indonesia, along with other local languages to address local needs.
Launched in November 2024, through a partnership with Indosat, NVIDIA, AI Singapore, and multiple Indonesian institutions, including Kompas Gramedia and the University of Indonesia, Sahabat AI has demonstrated very strong results in numerous benchmark tests for Indonesian language-specific tasks, showing high accuracy when reading and interpreting local text compared with global AI models. We plan to leverage Sahabat AI for a range of applications. Currently, we are experimenting with chatbots and optical character recognition (OCR) for merchant menus, both aimed at enhancing customer experience and simplifying merchant onboarding. Ultimately, we see developing our own AI capabilities as a strategic advantage, reducing costs, improving user experiences, and fostering local tech talent over the long term. Our transition to Alibaba Cloud and Tencent Cloud, announced in September 2024, exemplifies how we are refining our technology infrastructure to reduce costs and enhance data sovereignty.
The migration is on track and set for completion within Q3, and we'll reduce our cloud expenses by more than 50% compared to pre-migration levels, with the financial impact beginning to be realized in Q4 2025. Looking ahead, our team remains focused on three growth drivers that will strengthen our top line and drive margins while maintaining our market-leading position in Indonesia. There is significant headroom for margin improvement, and we anticipate an upward trajectory over the course of 2025. In fintech, our GoPay app will continue to fuel expansion by bringing millions of new users into our ecosystem, while our lending book is set to exceed IDR 8 trillion or $495 million by the end of the year. By leveraging risk ecosystem data and prudently deploying risk-based pricing, we will scale our lending portfolio while maintaining strong risk-adjusted returns, driving further EBITDA growth.
In on-demand services, we are driving top-line growth and margin improvement by targeting high-spending segments and optimizing incentive spending. Meanwhile, we have enhanced margins on our affordable products, which serve as a panel for new users who can later transition to higher-value offerings across our ecosystem. By optimizing our product mix while managing promotional costs more effectively, we have positioned ourselves for sustained revenue and earnings growth as we move into 2025. In summary, 2024 was a landmark year for GoTo, during which we demonstrated the strength of our integrated ecosystem and our commitment to operational excellence. Our strategy is working, and as a result, we are today providing ambitious new profitability guidance for 2025, as we expect adjusted EBITDA to be in the range of IDR 1.4 trillion-IDR 1.6 trillion or $87 million-$99 million for the full year. Thank you for joining us today.
I will now hand over to Simon, who will provide a review of our financial performance.
Thank you, Patrick. It's a pleasure to speak with everyone today, and thank you all for joining our call. We ended 2024 on a high note with robust revenue growth, disciplined cost management, and our first full year of positive adjusted EBITDA. In Q4, group gross revenue grew by 28% year-on-year, contributing to a 30% increase for the full year. Meanwhile, we reduced recurring cash fixed costs by 3% year-on-year, demonstrating our commitment to efficiency. As a result, group adjusted EBITDA reached IDR 386 billion or $24 million for the full year, and in Q4, it surged 348% year-on-year to IDR 399 billion or $25 million. This strong financial foundation places us on solid footing to continue executing our strategies in 2025. We maintain a strong cash balance.
As of December 31st, 2024, we had IDR 21 trillion or $1.3 billion in cash, cash equivalents, and short-term time deposits. Returning value to our shareholders remains a top priority, and as of the end of February 2025, we had repurchased around 23.6 billion shares amounting to approximately IDR 1.5 trillion or $91 million. Additionally, we completed the cancellation of treasury shares in November, as expected, reducing the number of Series A shares in circulation by approximately 10.3 billion shares. In e-commerce, our service fee revenue in the fourth quarter from Tokopedia was IDR 204 billion or $13 million. Excluding VAT, the net total amount was IDR 183 billion or $11 million. This brings the total service fee revenue for the year to IDR 622 billion or $38 million, excluding VAT.
Looking ahead, leveraging the foundation established in 2024, we are well positioned to drive top-line growth while maintaining disciplined cost management to further accelerate profitability throughout 2025. Finally, before we open the call to questions, I'd like to address the Indonesian government's guidance regarding holiday bonuses for driver partners. As a homegrown Indonesian technology company, GoTo recognizes that driver partners are the foundation of its business, and their well-being is directly tied to the sustainability of the company. GoTo generates significant income for driver partners, amounting to a total average of IDR 1.5 trillion per month. While the Indonesian government acknowledges that driver partners are not employees, GoTo fully supports its guidance to provide an additional holiday bonus during Hari Raya to driver partners who are productive and high-performing. The company will manage the additional costs within its existing plans.
With that, we would now like to open the call to your questions. Joel, please go ahead.
Thank you, Simon. For those panelists who wish to ask questions, please use the raise hand function on Zoom. When you are called, you may unmute yourself to ask your question. The first question is from Ryan Davis at Citi. Ryan, please go ahead.
Thank you, Joel. Yeah, thank you, GoTo Management, Patrick, Simon, and also the team for the briefing. And also, congratulations for the good performance. I'd like to ask several questions. For the first one, I think, would you be able to walk us through the competition landscape, especially in the on-demand services? Second question would be quite interested to understand how the company would be able to provide any target for the e-commerce service fee growth in 2025.
I think third, I think you have actually provided a full year 2025 guidance of a group adjusted EBITDA IDR 1.4 trillion-IDR 1.6 trillion. Would you mind to elaborate what is the outlook for the fintech and also the on-demand services segment, especially in terms of growth and also profitability? Checking if you'd be able to provide medium-term guidance on EBITDA margin if possible. Also, lastly, there remains some concern, I guess, across asset quality on the banks that have been coming down in the past few months. Are you actually worried about the quality of the loan book itself? Thank you.
Thank you. It's a long list of questions. Can we just first take stock of the questions, Joel? Can you just, you know, to make sure that we can address all the questions?
Sure thing. First, we have competition landscape in on-demand services. Second, e-commerce.
Our target around the e-commerce segment, the e-commerce segment. Three, regarding our guidance of IDR 1.4 trillion-IDR 1.6 trillion. What's our outlook for the fintech as well as the ODS segments in 2025 in terms of growth and profitability? Likewise, asset quality around the asset quality for our fintech business as well.
Maybe I'll let Catherine, the President of our On-Demand Services, answer questions regarding competition.
Thanks, Pat. Hi, Ryan. Good to meet you again. Thank you for the question. Let me address this one. As you know, we recognize that this is a highly competitive space, but as Pat mentioned earlier in the remarks, we are confident in our market position. In 2024, we not only maintained, but we actually strengthened our market leadership as well here.
This is where we believe we will continue to strengthen as well going forward. I would like to highlight here, basically, how we see this is the power of our ecosystem. This is in GoTo, right? It's not just about the ODS services where, of course, we will remain committed to maintain our portfolio strategy between our premium, regular, as well as the affordable product strategy. Also, this is coupled with our robust fintech arm. As you see earlier, right, by us combining these on-demand services products with our most prevalent e-wallets, GoPay is one of Indonesia's most prevalent e-wallets, as well as integrated lending services. This is where we bring the flywheel. This is where the synergy really added value to our users through this combination of the elements in our ecosystem.
As mentioned, we continue to strengthen our market leadership in the three core ODS verticals. This is our two-wheeler, our four-wheeler transport, as well as our food delivery. This leadership actually underpins our ability, as Pat mentioned as well, in balancing growth and profitability. As you see the last few quarters, we continuously show how we manage to balance these two well. Going forward, how we are seeing, we will continue to establish this leadership by a few key initiatives. It was mentioned briefly as well. If I may summarize a little bit, a lot of the innovation on our products, on our technology, leaning on that. Number one, for example, is our special delivery fleet. This is our innovation on our logistic cost saving.
This is not only to enable our customer to be able to get to be able to enjoy affordable kind of pricing, but also to maintain, if not boost, our driver partner productivity and earning. That's number one. This is, of course, using our system and technology. Second one is our advertising business. Similarly, we are using our data. We are using our ML technology and stuff, how we are growing this business. As you see, it is now growing faster than the underlying GMV and becoming a very significant revenue driver. Third one is our merchant-funded promo. We know we have to continue to improve our margin. One of the balancing acts we have been successfully doing is basically by inviting our merchant to do their merchant-funded promotion as well. Of course, doing this, we have to make sure that they are having a good ROI as well.
As you see in our result, actually, merchant participation on this MFP, we call it, as well as the retention for them to keep coming back and doing more and more of this proves that our product has shown a good result for them. Last but not least, we understand incentive remains to be one of our big cost items. We will continue to optimize this, leveraging technology. We invest a lot on our data and our kind of recommendation engine and on our kind of optimization engine as well to continue work on this one. Yeah, this is a competitive kind of a landscape. Having said that, through my answer, I hope you can see that we are very well positioned. We are very confident for us to continuously commit to our sustainable and profitable growth.
Thank you, Catherine.
I will then ask Simon to address the questions about e-commerce and also the guidance for profitability this year.
Thank you. Thank you. On the e-commerce front, I just wanted to, first of all, remind everyone that our 25% stake in Tokopedia means that we don't actively manage that business on a day-to-day basis. During the course of 2024, you'll see that we received a service fee of around $39 million. This is over the 11-month period, which is after the Tokopedia transaction. Looking into 2025, we would expect that the combined Tokopedia and TikTok shop business to grow and also improve its market share and, at the same time, improve profitability. I think those are currently the expectations for that business. Now, moving on to your next question, which is about the 2025 guidance.
Of course, just providing a bit more color below the group adjusted EBITDA target of IDR 1.4 trillion-IDR 1.6 trillion and what that may look like in terms of some of our expectations between the ODS business and the fintech business. Starting off with ODS first, our expectation or our thinking currently is that the overall market for the ODS business will likely grow in the sort of low-mid teens range in Indonesia. I have to caveat that the global macro is looking a little bit uncertain right now. I think we need to obviously take this into account. Within that, our goal is to, we're aiming to match or exceed these market growth rates overall. We will look to continue to strengthen our market leadership across each of the on-demand verticals in 2025.
Also, at the same time, we will, as Catherine just highlighted, aim to improve margins and some of those levers, initiatives, obviously, we've discussed, including logistics costs, advertising revenues, merchant-funded promotions, and also optimizing our incentives into 2025. If I look at the adjusted EBITDA for ODS, our thinking right now is we're going to aim for at least IDR 1.1 trillion in 2025. That is the adjusted EBITDA for the ODS business. Now, if I may turn to the fintech side of the business, obviously, some of the expectations we're looking for here on the consumer payment side, GoPay, we will look to continue to onboard millions of new users and expand our overall fintech ecosystem.
As on the loan book, we've covered earlier, our guidance on the loan book remains intact from what we gave in the last quarter, which is going to be more than IDR 8 trillion, sorry, IDR 8 trillion by the end of 2025, compared to the IDR 5.2 trillion at the end of 2024. Our delinquency rates currently remain stable, and I'll let Tom address that in the next question. Overall, for the fintech business, we're expecting adjusted EBITDA in 2025 of at least IDR 300 billion. I hope that helps to give more color in terms of the two main business segments that we are expecting in 2025.
Thank you, Simon. Tom, would you be able to answer the question of asset quality?
Sure. Happy to do that. Hi, Ryan. Thanks for the question. It's an especially good one right now, given the market dynamic that we're in.
As a team, I can assure you that we are closely following the macroeconomic trends in Indonesia and globally, as well as the asset quality of our competitors and the big banks. Fortunately, our situation has been a little bit different. In Q4, we were able to grow a loan book by 20%. At the same time, we did not see any material deterioration in credit quality. We've been thinking about this quite a bit. I think there's a number of factors that are really working in our favor. First, we have a different ecosystem, and we think it provides a very unique data set, especially for the consumer lending business. I want to highlight that the success of the GoPay app in 2024, which was really the first year that was fully launched and scaled significantly, launched a bunch of new products on that.
You have multiple products on the GoPay app, and that makes our data set even better. Secondly, on our risk model, it's dynamic, and we can adjust it relatively quickly to market changes. On top of that, we're constantly running lending experiments to validate the risk model output and making adjustments based on those experiments. Thirdly, and I think this is another thing that sets us apart from maybe some of the other lenders, not our competitors, but some of the more traditional lenders, our loan book has a fairly short duration than what you typically see, especially in banks. The average life of the portfolio, and this would be excluding the vehicle financing, we typically see around three months of an average life. This is important because we can make quick changes if we see some worrisome credit signals in the future.
The way I think about it is if we were to significantly tighten our credit standards in the light of some really negative signals coming out, the immediate impact would be one to our loan growth. The loan quality would probably be okay as the runoff on the portfolio is very fast, again, due to this short duration. It has been an interesting journey, and I think this lending business has really made a fundamental change to GTF in 2024. A lot of work. Finally, I want to say that on the lending business, this remains highly profitable, even in this market today. The team is highly focused on execution of this business in 2025. As Simon alluded to, we are guiding to a loan book of more than IDR 8 trillion versus the IDR 5.2 trillion that we closed 2024 at. Thank you, Ryan.
Thank you. Yeah, thank you so much. Good to think all the best.
Thank you, Ryan. The second question is going to be from Ari Jahja from Macquarie. Ari, please unmute yourself and go ahead to ask your question.
Thank you, Joel. Hi, Patrick, Simon, and GoTo team. Well done for a record-breaking quarter. Thanks for taking my questions. First, on the merger news flow, what are your thoughts on the recent media reports regarding the possible corporate actions involving Grab? The second set of questions on on-demand services. How do you see the growth outlook for mobility as compared to food delivery this year? Can you also please share updates on how the subscription services have contributed to growth? I'll start here. Thank you.
Thank you, Ari.
In regard to your questions about recent media reports, we are aware of recurring media speculation about this potential M&A discussion. I would like to refer analysts and investors to the disclosure that we made on the Indonesian stock exchange in February this year when we were asked by the Indonesian stock exchange about the rumors. Nothing has changed since then. We continue to focus on our business execution. The market still has a lot of potential. We strive to continue to strengthen our market leadership in Indonesia, grow our fintech business to become the most popular financial solution in Indonesia. We also are focusing on improving our profitability. It's a lot of work. We are confident in our ability to deliver, and we will continue to stay focused on that. We cannot comment further on market rumors and speculation, right?
The next question about on-demand services subscription service, I'll have Catherine address that.
Thanks, Pat. Hi, Ari. Thank you for the question. I'll address one by one. The first one, your question on the growth of the mobility and deliveries. I think Simon mentioned it earlier that we remain committed this year for mid-teens growth. This is continuing our last year growth as well. As I mentioned, this is our goal is to strengthen, further strengthen our market leadership. This is across the board of all of our key products. This is namely the two-wheel or wheel transport as well as the food delivery as well as the deliveries. One thing I would like to highlight here with your question, how do we see this? We are going even deeper this year, more granular at how we are seeing the pocket of the potential growth.
I think Patrick mentioned a little bit earlier about focusing on the customer segment, the higher spending customer segment in this product. As you see, our premium products have a great kind of track record trajectory of the growth. At the same time, we are also continuing to build the lever, right, to also acquire new users still as well. Yeah, we are summing up. We are remained growing on the mid to high teens at the rate for both our products. On your question on the subscription, thank you for asking this question. This is definitely one of the highlights of 2024 in terms of the product that we launched and managed to grow in 2024. Gojek PLUS subscribers rose 70% in the past six months.
If you remember, sometimes in last year, we expanded the subscription product we have from originally when we launched it only to cover food product. Now it's to all of the product portfolio in Gojek, right? This is reflecting a very strong kind of the quality of our users as well. What is really interesting about the subscription is basically it generates the subscriber, the user who's subscribing to Gojek PLUS, they generate around three times higher GTV than non-subscriber. We spent a lot of time last year to continuously improve the profitability of these users as well, right? Because basically we are deepening the wallet share of these users by encouraging them to do more frequent kind of usage. We cross-polly between different products. Some users previously only used transport maybe because of the Gojek PLUS.
They started trying out food or the other way around. This has basically improved the wallet share of the users and thus improved their margin as well in our portfolio, in our ecosystem. Another one is really interesting here. I would like to highlight the subscription also proved to be a really, really good tool for us to improve retention of these users. As mentioned earlier, this is a very competitive landscape here. Having effective retention tools is very, very important. This is what so far Gojek PLUS has been successful in helping us to do. I think going forward, we will continue to focus on furthering the subscribers' growth. We believe there's still room in that. At the same time, further harnessing the profitability of this transaction of this user segment.
We are also currently going to be expanding the Gojek PLUS products partnership with other offerings as well. Yeah, I believe I answered both of your questions.
Thank you, Cath. Thank you, Cath.
Thanks, Pat.
Thank you, Catherine. All the best for GoTo team. Thanks, everyone.
Thank you.
Thanks very much, Ari. Our third question will come from Adrian Joezer at Mandiri Sekuritas. Adrian, please unmute yourself and go ahead.
Thanks, Joe, for the opportunity to ask questions. Congratulations, Patrick and Simon, and the GoTo team for the great results. Three questions from myself. The first one is I think you did mention about a bit of the guidance for the ODS, right? Just wondering, I mean, what's going to be the medium-term target for the EBITDA margin?
Because I think when I look into the Q4, you have actually reached about 1.6% EBITDA margin. If I actually take a look into your guidance for 2025, which is low to mid-teens, and if we assume 12%-15%, and with IDR 1.1 trillion EBITDA, that means you are assuming a flat margin of 1.5%-1.6% for this year. That is a question on the margin. The second one is actually, I think you did touch a lot on the premium offerings and the trend. My question is with regards to the mass market and affordable products, can you actually provide some updates? The last question is actually just a bit of color on the loan book that is being channeled to Bank Jago. Going forward, how should we actually see the contribution to your loan bookings through Jago? Thank you.
Thank you, Adrian.
I'll have Simon address your question about EBITDA margin in the medium term for ODS. I'll ask Kath to talk about our mass market or affordable strategy. Tom will be answering your question about our cooperation with Bank Jago. Simon?
Yeah, thank you. Thank you, Adrian. I mean, you make a very good observation there. I would say that we did obviously stress that those are sort of our minimum goals and targets. Hopefully, I think as the year progresses, we will continue to execute on those drivers that we've been highlighting. We would obviously continue to see some expansion, continued expansion in the adjusted EBITDA margin for the ODS business. Look, I think we don't provide, haven't provided any long-term targets, but I think directionally, what we're trying to achieve, I hope, is very clear.
We have seen obviously margin improvements for several consecutive quarters right now. We are also expecting directionally continued improvement over the course of 2025. We do hope that as we continue to innovate on our products, achieve operating efficiencies, and some of these strategic initiatives continue to take hold, we will continue to expand our margins in the ODS business in both the mobility and the delivery side. I hope that helps to give a bit more color to your question, maybe.
Thank you. Catherine?
Yes, thank you. I'll answer your question on the mass market affordable strategy. Thank you. Thank you for asking this question. You're right. I think I hinted on it previously. We still believe that we do believe, and the result has shown as well to prove our strategy of this, the effectiveness of what we call the portfolio approach, right?
As you know, we talk about premium product, we talk about regular product, we talk about the mass market/affordable products. Again, the way we see it is this is not just talking about the user segment, but also the use cases. I think I mentioned last time that we truly believe that, for example, during lunchtime, I just want to save money, I will go for a more affordable product. When on weekend, I want to splurge, I will go for the premium product. As you see, both of these products have continued to grow in our portfolio. Pat mentioned about the Food Express, for example, which is now contributing to 28% of our food businesses. Similarly, on our affordable product in transport, also continue to grow.
One thing that we are being very, very mindful here as well, this is our task to continue balancing between the growth as well as the profitability. Very happy to share here as well, including our mass market affordable products that actually the margin improvement quarter on quarter has been there as well. This is being done by us using our technology to do better targeting, better kind of segmenting of this product to the customer as well as the use cases that we are targeting today. One thing I also would like to highlight here, the one that's really interesting is we believe this portfolio strategy is actually playing to the ecosystem synergy. What do I mean by that, right? About 70% of the users who are using affordable service is basically it's become an entry point for them.
The moment they start using our services, they start upsell, cross-sell using all other products. This is where deepening, again, I mentioned about the wallet share, deepening their wallet share, and thus improving the user level profitability as well. We are seeing this different product portfolio is complementing each other. We are focusing on how we can be better targeting on them. As an overall, it has become a better engine of growth as well as the profitability there.
Thank you. Thank you, Cath. Tom, would you like to give an update of our working relationship with Bank Jago?
Yeah, sure. Happy to do that. Hi, Adrian. It's good to hear your voice again. Thanks for the question. In regards to Jago, I think it's important to be honest. I think all sides acknowledge that we had a relatively slow start to our partnership.
However, I think we're really gaining momentum now. To be clear, Jago remains our primary bank partner. There are really two reasons for that. First, as you know, we own 21% of the bank and have held that position for some time. Secondly, what people have not seen in the background is that we've spent a lot of time and effort doing deep product integrations with the bank. Probably the most important one is the loan channeling systems that we have at Jago. When I step back and kind of think about 2024 and the journey we took in 2024, it's clear that it was really a breakout year for the GoTo lending business. Frankly, along with that, it was a test of the Jago channeling systems. Just to throw some numbers out, right?
Last year, we grew the lending book by 2.7x. In aggregate, more than 70% of those loans were channeled to Jago. Very few hiccups, smooth, and we've worked quite well with the team over there. At this point, my observation is that everything is working well. I expect the relationship to be ongoing and to be positive. We continue to expect to channel the majority of the loans to Jago going forward, even as we kind of enter into this 2025 growth season. Hope that answers the question, Adrian. Thank you.
Thanks, everyone.
Thank you, Adrian.
Thank you.
Thanks very much, Adrian. For our final question, we will open up the line for Pang Vitt of Goldman Sachs. Pang, please unmute yourself and go ahead.
Hi, thank you very much for the opportunities and good evening, Patrick, Simon, and the management team.
Thank you, Joel, as well. Two questions from my side. Number one, just wanted to go back to the questions around the macros, right? I think not just on the loans perspective, but just wanted to ask you around the latest trend that you see in terms of consumer spending and everything. I think there's been a growing concern overall from the investor looking into Indonesia across segments that there might be some weakening in the spending. If there's anything you could share around, that would be helpful. That's question number one. Question number two, going back to the questions on the on-demand segment, I think one thing that we are just trying to understand is how the market share shift was in last quarter.
I think if we're looking at your quarter-on-quarter growth last quarter, it seemed to come in at low single digit versus your competitor that seemed to deliver it in high single digits. I'm wondering whether there's anything that you've seen in particular that could explain the difference here.
Thank you, Pang. Good to hear your voice. On the macro, I think we are all watching this very carefully at this moment. We acknowledge that the global macros seems to be causing concern, something that we have to closely monitor. I think what I can say is that based on our 2025 early results, the business performance has met our expectations, adjusted to seasonality and all that. This is, again, something that we are monitoring. We are monitoring closely.
Our business plan on our guidance, we believe, is quite well thought of considering all these macro risks. We will react. We are ready to react quickly if there are reasons for us to be concerned. The second question is about market share. We believe that we remain to be market leaders in on-demand services across our different products. That is the most important thing. We balance our growth with profitability. Fluctuation 1% or 2% is something that we monitor. Again, it is about balancing between growth and profitability. I think that is all I can say a t this moment.
Thank you. Perhaps can I actually just ask one quick follow-up? You mentioned earlier in the opening remarks around the Ramadan bonus.
Just wondering whether there's any further color you can provide in terms of how this may impact the margin trend coming into this first quarter.
I think what Simon mentioned reflects the whole information we have so far. As Simon mentioned, the holiday bonus is designed for our most productive and best-performing driver partners in the ecosystem. So far, we believe that the impact is within all the guidance we have provided. Until further notice, I think that's all that we can share at this moment.
Thank you very much.
Thank you very much, Pang. Thank you, everyone, for participating in the call. With that, we will call the session to a close. Have a good evening.