Hello everyone, and welcome to the Samsung Electronics 2025 third quarter financial results conference call. I will be your coordinator. All participants will be in a listen-only mode until we open the question and answer session following the presentation. As a reminder, this call is being recorded. I would now like to turn the conference over to the investor relations team. Please go ahead.
Welcome everyone, and thank you for joining us from around the globe. I am Daniel Oh, Head of Investor Relations at Samsung Electronics. It's my pleasure to be with you on our earnings call today to discuss our third quarter results. Before we begin, I would like to address some important housekeeping and legal matters. As a reminder, you can follow today's broadcast and slide presentation on our IR website at www.samsung.com/global/ir. Additionally, this call is being recorded, and it will be accessible on the same platform for those who wish to review it at a later time. We kindly ask for your attention and cooperation as we move forward, as this session is designed to provide you with comprehensive insights into our financial performance and strategic outlook.
I would like to remind everyone that this conference call may include forward-looking statements, which are based on our current expectations regarding future events. These statements are not intended to serve as guarantees of future performance. Our actual results could differ materially from these statements due to a variety of factors, including but not limited to market conditions, regulatory changes, and operational challenges. We appreciate your understanding and attention to these important considerations in our efforts to provide transparent and accurate information. With that in mind, I would like to outline today's format. I will begin the discussion with our third quarter financial performance, followed by EVP Sooncheol Park , our Head of Corporate Management Office and CFO, who will share our business outlook, capital expenditures, and updates on shareholder returns.
We'll then turn the call over to our executives, who will take this opportunity to discuss their respective business areas in detail. Following their presentations, we'll open the floor to our valued analysts for any questions they may have. Please note that this call is planned to last approximately one hour, and we appreciate your time and attention throughout the discussion. In addition to myself and our CFO, the other executives joining today's call are EVP Jaejune Kim, representing Memory, VP Hyeokman Kwon for System LSI, EVP Seokchai Kang for Foundry, who has joined us for the first time, EVP Joonyoung Park for Samsung Display Corporation, VP Daniel Araujo for the Mobile eXperience, and finally, VP Mark Kim, representing Visual Display for this quarter. Now, let's begin with our consolidated financial performance for the third quarter of 2025. Our total revenue reached KRW 86.1 trillion, up by 15.4% quarter on quarter.
In the DS division, sales increased by 19% sequentially, with the memory business setting a new all-time high for quarterly sales, driven by strong growth of HBM3E and server SSDs. In the DX division, revenue was up 11% quarter on quarter, thanks to the launch effects of new foldable phones and solid flagship sales. SG&A expenses came in at KRW 21.3 trillion, and SG&A expenses as a percentage of sales declined by 3.1 percentage points sequentially to 24.8%. As of the end of the third quarter, year-to-date R&D expenses climbed to a record high of KRW 26.9 trillion, reflecting our commitment to innovation and long-term growth.
Operating profit totaled KRW 12.2 trillion, representing a sequential increase of KRW 7.5 trillion, and operating margin increased by 7.9 percentage points quarter on quarter to 14.1%, led by the DS division with increased memory sales, improved foundry utilization, and significantly reduced one-time inventory value adjustments compared to the previous quarter. Meanwhile, in the DX division, an increase in sales of high-value added products such as Fold7 contributed to the growth. Regarding currency effects, the Korean won's relative strength against the U.S. dollar weighed on our component business, as a significant portion of its transactions are in U.S. dollars. However, the negatives were largely offset by positives in the DX division, resulting in a minimal overall impact on the company's operating profit. More detailed third quarter results of each business will be presented by executives shortly.
Before that, I would like to pass the conference call over to our CFO, Sooncheol Park , who will discuss the outlook for the fourth quarter and 2026.
Thank you, Daniel, and good morning, everyone. I am Sooncheol Park , CFO of Samsung Electronics. It's a pleasure to join you once again on our earnings call. Firstly, our management is fully aware of the concerns the market and shareholders had concerning our performance through the previous quarter. However, thanks to the collective dedication of our employees in overcoming challenges, our third quarter results showed a clear rebound and meaningfully met market and shareholder expectations. Looking ahead, we'll continue strengthening our business overall, and we remain committed to delivering strong performances to meet expectations. Before we move on, I would like to express my sincere gratitude to our shareholders for your patience and confidence in Samsung Electronics, especially during such a challenging environment. Now, let's begin with the outlook for the fourth quarter of this year.
We anticipate a mixed market environment in the fourth quarter, characterized by ongoing global trade and geopolitical risks on one hand, and on the other, the potential for growth driven by the rapid advancement of the AI industry. In light of this outlook, the DS division will focus on enhancing its performance by increasing sales of high-value added memory products tailored for AI. In the DX division, ongoing challenges such as heightened competition and tariffs may impact our projections for additional earnings growth. Nonetheless, we'll persist in our efforts to expand sales, placing a strong emphasis on advanced AI products. Next, I would like to share our outlook for the coming year. In the first half of 2026, we expect the semiconductor market to remain strong, driven by ongoing AI investment momentum.
However, due to the uncertainties such as tariffs for the second half, we'll provide a more detailed outlook during our earnings call for the second quarter of 2026. To navigate this uncertain environment, we'll utilize our strong technologies and diverse product portfolio to mitigate risks and maximize opportunities, resulting in continued sustainable growth. In the DS division, the memory business will make a timely investment and maintain its operational focus on profitability to actively respond to demand for high-value added AI products. At the same time, we'll promote the expansion of sales for cutting-edge products such as HBM and high-capacity DDR5 and eSSD. For System LSI, we plan to increase sales of premium SoCs and image sensors. The foundry business will work to strengthen its advanced processes and ensure a timely ramp-up for the U.S. Taylor fab.
In display, we'll further reinforce our leading market position with our competitive products from the new 8.6 generation IT OLED line, and by advancing our differentiated technologies and product excellence to meet the demand of AI devices. The DX division will strengthen its efforts to launch AI products equipped with the most innovative technologies through open collaborations with leading global partners in respective business segments. Through these initiatives, we'll expand sales of premium products and enhance profitability, driving overall growth and reinforcing our leadership across the board. In the MX business, the launch of the S26 series and other flagship products will provide our customers with enhanced performance and a more intuitive and elevated AI experience. Moreover, we'll continue to lead form factor innovations with the recently released Galaxy XR and the upcoming launch of TriFold, and leverage our differentiated Galaxy ecosystem to grow sales led by premium devices.
In the video business, we'll drive sales growth by enhancing our premium leadership through the innovative new lineup, including Micro RGB and OLED , and we'll deliver unique customer experience with continually improving AI features. In the DA business, we'll accelerate sales by strengthening the product lineups overall and improving differentiated connectivity between our products. Turning to CapEx, in the third quarter of 2025, CapEx decreased by KRW 1.9 trillion compared to the previous quarter and by KRW 3.3 trillion compared to the same quarter last year, coming in at KRW 9.2 trillion. This included KRW 7.8 trillion invested in the DS division and KRW 0.8 trillion in display. For the first three quarters of this year, total CapEx was KRW 32.3 trillion, down KRW 3.6 trillion year on year. Of this amount, the DS division accounted for KRW 28.5 trillion, while the display business represented KRW 2.1 trillion.
For the full year of 2025, CapEx is projected to decline by KRW 6.3 trillion year- over- year, reaching a total of KRW 47.4 trillion. Within this total, the DS division is expected to account for KRW 40.9 trillion in CapEx, down KRW 5.4 trillion, while the CapEx for the display business is anticipated to be KRW 3.3 trillion, down KRW 1.6 trillion. In memory, we expect overall CapEx to remain relatively flat year- over- year, although infrastructure investments are projected to decline. On the other hand, equipment investments, particularly those related to advanced node transitions, are anticipated to increase as we focus on expanding sales of high-value added products. In foundry, we are continuing to invest in advanced nodes, including 1.4 nm technology. However, we foresee a decline in total investment, with operations focused on improving and transitioning our current mass production lines.
In the display business, our CapEx has mainly concentrated on reinforcing and upgrading existing production facilities. As major investments in the 8.6 generation line are nearing completion, we expect overall spending to decrease compared to the last year. In 2026, we'll flexibly respond to the growing demand for AI by increasing investment strategically as needed. Moving on to shareholder returns, the Board of Directors today approved a quarterly dividend of KRW 370 per share for both common and preferred stock. Under our shareholder return policy for 2024 - 2026, we are committing to an annual payout of regular dividends totaling KRW 9.8 trillion. The distribution for the third quarter, amounting to KRW 2.45 trillion, is scheduled for payment in late November. Thank you.
Thank you, CFO Sooncheol Park . To wrap up this portion of the call, I am pleased to report that Samsung Electronics has maintained its position as the world's fifth most valuable brand for the sixth consecutive year in the Interbrand's Best Global Brands Top 100 ranking. Our brand value was assessed at $90.5 billion, which was the highest among non-U.S. companies. The evaluation highlighted positives such as our AI capabilities across all business units, the application of AI home experiences across all products, focused investments in AI semiconductors, and a consumer-centric brand strategy. Now, the executives will provide more detailed information on their respective business units' third quarter performance, followed by their own business outlook. We'll start with Jaejune Kim, EVP of Memory Business.
Good morning. This is Jaejune Kim from memory global sales and marketing. In the memory market in the third quarter, demand remained strong and continued focusing on HBM, high-density DDR5, and server SSDs, as the need for high-performance and high-density server products is growing with the increasing investment in generative AI. As for mobile and PC, supply-demand dynamics remain tight due to the impact of industry supply response focusing on servers. In this situation, along with increasing HBM3E sales, we proactively addressed the demand in overall application, including servers, and our memory business in the third quarter recorded its strongest sales performance ever. Also, our performance improved significantly quarter on quarter, and the reduction in the inventory-related one-time charge that occurred in the previous quarter also somewhat contributed to the performance improvement. Now, let's move on to the outlook for the fourth quarter.
Although uncertainties from tariffs and macroeconomic trends exist, we expect data center companies to continuously expand their hardware investments because of the ongoing competition to secure AI infrastructure. Therefore, AI-related server demand keeps growing, and this demand significantly exceeds industry supply. For mobile and PC, we expect supply shortages to intensify further in conjunction with the industry server-focused supply trend, increased content superbucks driven by on-device AI, and seasonal demand effects. In the fourth quarter, we will maintain our active response to rising server demand. For DRAM, we plan to optimize overall profitability by managing our product mix, focusing on HBM3E and high-density server DDR5 products in response to the robust demand for AI and conventional servers. Also, for NAND, we will concentrate on expanding sales of high-density, high-performance server SSDs. Now, let's move on to the outlook for 2026.
With the continued expansion of AI investments next year and the increase of memory-intensive computer servers prompted by the spread of AI agents, we expect to see simultaneous growth in AI and conventional server demand. Moreover, in the mobile and PC segments, we expect the trends of growing content superbucks to continue with the spread of on-device AI. Especially for NAND, we expect supply constraints to intensify as industry inventory levels slow down sharply, with the effect of SSD adoption as a replacement for nearline HDDs, which ensure supply. Accordingly, across overall applications, we are currently receiving memory demand for the year of 2026, and it's much stronger and faster than usual. It is expected that customers' demand for the next year will exceed our supply, even considering our investment and capacity expansion plans. In this situation, for DRAM, we plan to continue increasing the sales base for HBM.
In particular, as for HBM4, from the initial stage of product development, we have already secured speed above 11 Gbps, exceeding the customer's requirement. With our industry-leading performance, we will focus on offering HBM4 centering on the high-end segment. Also, for conventional DRAM, we plan to increase the portion of high-value added products related to AI applications, such as high-density DDR5, LPDDR5X, and GDDR7. Also, for NAND, we will increase the sales portion of server SSD and high-density QLC in line with strong demand for AI, and we plan to strengthen our portfolio, focusing on cutting-edge products by continuing the transition to V8 and V9. Thank you.
Good morning. This is Hyeokman Kwon from the system LSI business. In the third quarter, the smartphone market showed signs of slowing growth following modest gains in the first half. Major smartphone OEMs, which had built up inventory in anticipation of potential U.S. delivery risks, began de-stocking in the second half, leading to weaker overall demand. We launched the industry's first 200 MP image sensors, featuring 0.5 μm ultra-fine pixels, laying the foundation for expansion in the high-resolution segment. In SoC, our approach focused on the stable supply of premium products to major customers' flagship lineups. However, overall demand declined for the first half due to broad-basis inventory adjustments and seasonal effects, resulting in flat quarterly earnings. In the first quarter, growth is expected to remain limited amid continued global economic uncertainties. With major OEMs maintaining cautious inventory levels, demand recovery is likely to be gradual.
Against this backdrop, we aim to expand Shimmer to two key customers' premium lineups and continue cost reduction initiatives to defend earnings. Looking out to 2026, overall smartphone demand in major markets such as China and the U.S. is expected to remain subdued, while the premium segment should continue to post solid growth, driven by lineup expansion and specification upgrades by leading OEMs. We are accelerating process stabilization and performance enhancement of our Exynos to secure adoption in key flagship models, while continuing to expand its market share in image sensors through differentiated technologies such as 200 MP and nano-prism sensors. Thank you.
Hello, everyone. This is Seokchai Kang from the foundry business. In the third quarter, while U.S. export controls on China impacted sales to certain clients, revenue was sustained at the previous quarter's level, driven by expanded sales to key customers in the U.S. and increased sales of memory products. Furthermore, profits saw a significant improvement due to a reduction in one-off costs, better line utilization, and the realization of cost-saving efficiencies. We also began mass production of our first product using the first generation of 2 nm process, while achieving a record-high order backlog driven by large-scale customer wins centered on advanced nodes. Looking ahead to the fourth quarter, the market is projected to see a slowdown in demand that had temporarily surged due to the U.S. government's tariff policies.
However, strong demand in AI and HPC, along with the trend of semiconductor self-sufficiency in China, is expected to fuel continued growth. We aim to expand our sales by ramping up mass production of 2 nm products, increasing shipments of HPC, automotive, and memory products, and further improve earnings by enhancing fab utilization. In advanced node, development of the second-generation 2 nm process is progressing as planned. We expect to expand orders for HPC and mobile applications based on our 2 nm and 4 nm process. For mature nodes, we plan to broaden our customer base by diversifying into automotive and other applications through an expanded portfolio of specialty processors. For 2026, while the mobile market is projected to remain stagnant, we forecast continued robust demand for AI HPC applications. Notably, the full-scale expansion of 3 nm and 2 nm process mass production is expected to drive growth in advanced nodes.
However, global supply chain uncertainties stemming from intensifying U.S.-China technology competition and the U.S. government's semiconductor tariff policies are likely to persist, meaning demand volatility will also remain a factor. We plan to continuously increase the proportion of advanced nodes to address strong demand from AI HPC applications, thereby aiming for stable revenue growth. Specifically, we will pursue the mass production of second-generation 2 nm process products based on secured stability and focus on developing differentiated processors to strengthen our technological competitiveness. Additionally, we plan to expand demand for mobile and HPC through mass production of the performance and power-optimized 4 nm process and HBM4 baseline. In addition, our new Taylor fab in the U.S., currently under construction, is scheduled to commence operations from 2026. Thank you.
Good morning. This is Joonyoung Park from Samsung display . In the third quarter, we delivered a sequential performance improvement in the mobile display business thanks to the robust demand for our customers' flagship smartphones and newly launched products. Furthermore, we also achieved sales growth supported by an increase in the IP OLED adoption rate. For the larger display business, amid the rising demand for QD-OLED gaming monitors, we recorded double-digit growth in monitor sales compared to the previous quarter by actively meeting our customers' needs. Also, we introduced a new 27 in QHD lineup, laying the groundwork for an additional increase in demand for QD-OLED monitors. Next, let me share the outlook for the fourth quarter. On the back of favorable year-end seasonality, we expect the demand for premium products to stay solid.
In response, we will expand our sales by actively addressing customer demand for smartphones and boosting sales in non-smartphone segments such as IT, automotive, and gaming. We aim to maximize the sales of QD-OLED monitors with the expected full-scale launches of our new lineup. Furthermore, we will respond to our major customers' demand for TVs in the year-end peak season in a timely manner. Moving on to 2026, our outlook is quite conservative, considering the intensifying impact of tariffs and lingering macroeconomic uncertainties. However, OLED adoption is continuously rising in diverse applications thanks to its outstanding performance. Under these conditions, we plan to strengthen our product competitiveness for diverse segments, solidifying our market leadership. To start with, our new 8.6 generation IP OLED line, slated for mass production next year, will deliver competitive products, accelerating OLED penetration rate in the IT market.
In addition, we will expand our technology lead in smartphones by enhancing the quality of foldables and introducing differentiated technologies for AI devices, such as low power consumption and high refresh rate. Finally, for larger displays, we will continue to enhance the differentiated performance for TVs, such as brightness, and solidify our position in the QD-OLED monitor market by expanding lineups for both B2B and B2C and diversifying our customer base. Thank you.
Hi, everyone. This is Daniel Araujo from the MX division. Let me share our results for Q3 as well as our future outlooks. The smartphone market rebounded in Q3 as macro uncertainties were somewhat alleviated due to progress in tariff negotiations among major countries, together with expectations of interest rate cuts. For the MX business, Q3 saw smartphone shipments of 61 million units, tablet shipments of 7 million units, and the smartphone ASP of $304. The launch of new flagship models contributed to growth in both sales and operating profit compared to Q2. Strong sales centered around the Fold7 resulted in double-digit growth in both shipments and value for foldable devices compared to the previous year, while the S25 series also maintained solid sales momentum.
The growth of flagship sales as a portion of total smartphone sales, along with improved sales of new tablet and wearable products, enabled us to sustain robust double-digit profitability. Next, let me share the outlook for Q4. The smartphone market is expected to grow compared to the previous quarter due to seasonal factors. However, competition is expected to intensify, especially in the premium segment. In the MX business, we expect a decrease in both smartphone shipments and ASP in Q4, as well as a decline in tablet shipments compared to the previous quarter. We aim to continue robust sales of AI smartphones, including our foldable devices and the S25 series, and we'll also press forward with expanding Galaxy ecosystem product sales in conjunction with seasonal demand, focusing on premium new products.
Although we anticipate intensified competition and price increases in key components such as memory, we will persist in our efforts to achieve year-on-year annual revenue growth and maintain profitability through flagship-focused sales and efficiency improvements across all processes. Next, I'll share our outlook for 2026. The smartphone market is projected to be roughly flat in both value and volume. Within the premium segment, the ultra-premium segment is expected to see significant growth, especially around foldable devices. The mass segment is also anticipated to grow, mainly focused on higher price points. For ecosystem products, while tablets are experiencing a slowdown in replacement demand, the notebook PC segment is expected to expand due to growth of AI PCs and Windows 10 replacement demand. Additionally, the watch and TWS markets are projected to grow as interest in health and sports rises, together with the expansion of AI features.
MX will continue strengthening our leadership in AI and form factor innovation, maintaining our strategy focused on expanding flagship sales. At the same time, we plan to drive growth across all segments by expanding into new regions and channels, as well as upselling based on product competitiveness to solidify our leadership in volume. The S26 series will revolutionize the user experience with a user-centric next-generation AI experience, a second-generation custom AP, and stronger performance, including new camera sensors. For foldable devices, we plan to continue form factor innovations to strengthen our product lineup and provide new experiences, aiming to expand our customer base. In ecosystem products, we aim to increase premium product sales with superior products and more advanced and intuitive Galaxy AI features. In particular, we will continue to enhance health AI experiences in our watches and further expand our TWS lineup in order to create new demand.
Through these efforts, we will continue our business growth momentum even in the face of anticipated challenges next year. Thank you.
Hello, everyone. I'm Mark Kim from the sales and marketing team of visual display. Let me briefly on the market condition and our results in the third quarter of 2025. In the third quarter, TV market demand increased quarter on quarter due to seasonality, however, it is expected to decrease slightly year on year as global TV market demand remains stagnant. For Samsung, we achieved solid sale growth in the premium segment, including new QLED, OLED, and large screen TVs. In response to intensifying competition in the entry-level market, we also diversified the QLED and 75 in and above lineups to expand sales. Even so, our profitability decreased year on year due to stagnant TV market demand, declining sales, and increased costs driven by intensified competition. Now, let me go over the outlook for the fourth quarter of 2025.
In the fourth quarter, TV market demand is expected to increase slightly year on year, although competition is likely to intensify with the year-end peak season. For Samsung, through strategic collaboration with major channel partners, we will strengthen our sales program for premium and large screen TVs to preemptively capture peak season demand and achieve a turnaround in the second half of the year. The TV market in 2026 is projected to grow slightly compared to this year. Also, the portion of strategic products such as QLED, OLED, and large screen TVs above 75 in, which are our core focus, is expected to expand further. For Samsung, we will strengthen premium leadership based on our innovative 2026 new lineup, including Micro RGB and OLED. In particular, with our new form factors, Micro RGB, we will secure new categories in advance and reinforce our technological edge.
At the same time, we will continue enhancing the competitiveness of the volume segment to drive a turnaround in revenue. By continuously advancing our AI features, we will deliver differentiated customer experience and solidify our leadership in the AI TV market. Lastly, the service business will drive solid profitability and growth momentum by advancing Samsung TV Plus content and advertisement. Thank you.
Thank you, Mark and all the other executives. That concludes our presentation on the third quarter performance of 2025 and brings us to the Q&A session, which will be conducted in Korean. Questions regarding company-wide matters will be addressed by our CFO, Sooncheol Park , and questions for other business segments will be answered by business representatives.
[Foreign language]
We will now begin the Q&A session. If you have a question, press star and one on your phone. If you wish to withdraw, press star and two. The first question will be made by Younghee Cho from Citigroup.
[Foreign language]
Yes. First, congratulations on strong performance. I think recently on the semiconductor and memory side, I have one question for memory and then for the overall company. In the case of memory, it does seem that you have achieved strong performance in the third quarter. Could you explain more about third quarter bit growth and also pricing dynamics? Also, what is your outlook on the memory business for the fourth quarter? My second question is regarding your share buyback program. I understand that Samsung Electronics' share buybacks have recently been completed and finished. Could you provide further details on the current status?
[Foreign language]
Oh, yes. Let me address third quarter memory performance and fourth quarter outlook. With the expansion of inference applications and wider adoption of agentic AI, AI-related CapEx among data centers has been increasing even more significantly versus our initial expectations.
We continue to see strong demand in the memory market for both DRAM and NAND, driven by server applications. For mobile and PC applications, with the industry providing priority supply to address AI server demand, there are growing concerns of supply shortages, and we have seen a rise in market prices. Already strong AI-related demand is becoming even stronger, driving the overall memory market. In the third quarter, we also have expanded sales primarily of AI-related products to capture that demand. For DRAM, we expanded sales of HBM and high-density DDR5, LPDDR5X, and GDDR7 for servers, achieving bit growth in the mid-teens percentage. For NAND, our focus was on profitability, and we were able to proactively address demand for high-margin server SSDs, recording around 10% bit growth. Consequently, third quarter bit shipments outperformed our guidance, both DRAM and NAND, with a further reduction in our inventory levels.
In the third quarter, impacted by rising pricing trends across the broad memory market, also increase in HBM sales mix, DRAM ASP rose by mid-10% Q on Q, and then by mid-single-digit percentage. Profitability-wise, as we explained, inventory valuation adjustments in the previous quarter were reduced, partially contributing to improved earnings performance. In the fourth quarter, with major CSPs expected to expand CapEx, solid AI-related demand will continue. Meanwhile, on the supply side, with inventory across the industry dropping to subnormal levels, supply is expected to be highly limited, and rising prices are expected to increase further for DRAM and NAND across all applications. Given these conditions, we intend to continue our profitability-focused operations for DRAM while actively capturing HBM3E demand. We'll also increase the share of high-margin products for server applications. Within servers, we'll focus on high-value products such as high-density DDR5 and LPDDR5X to drive sales.
That being said, as overall inventory levels come down, our bit shipment growth is likely to be limited to the low single-digit percentage in the fourth quarter. In NAND, as we continue to transition to V8 and V9, we'll also look to expand sales of high-performance 16 TB and above TLC SSDs for AI inference servers. Meanwhile, we'll ramp up supply of ultra-high-density QLC SSD, which we collaborate on with large-scale data centers, starting from the fourth quarter onwards. However, as inventory has been declining at a faster pace and amid continued migration of legacy lines to advanced nodes, bit production loss may be inevitable in the short term. We expect fourth quarter bit shipments to come down to around 10% on a Q-on-Q basis. However, the share of server SSDs in our sales mix is expected to increase substantially.
[Foreign language]
I will provide an update regarding our treasury shares. In November 2024, we announced a phased share repurchase program worth KRW 10 trillion, which was fully completed by September 29th. This was ahead of our original target date, and the revised target stated in the third share repurchase disclosure. By executing this share repurchase within a shorter time frame, we aim to actively enhance shareholder value. In addition to the annual dividend of KRW 9.8 trillion, the company also completed further share repurchase during the quarter, reinforcing our active approach to shareholder returns. Also, following the completion of the share repurchase, regarding the possibility of additional returns, the management and the board are fully aware of the market's increased interest. As a result, the company is continuously reviewing strategies to enhance long-term shareholder value.
Additionally, excluding those reserved for employee compensation, we'll decide on the appropriate timing to cancel the remaining repurchased shares in the near future. Collectively, these actions reaffirm our commitment to creating long-term value for our shareholders. Thank you.
[Foreign language]
Yes, thank you very much. We'll now move on to the next question, please. The next question will be by Mr. Kim Dongwon from KB Securities.
[Foreign language]
Yes, congratulations on the highest performance in three years. I actually have one question for HBM. I think there's been a great deal of recent interest on whether Samsung Electronics passed the final qualifications from NVIDIA or not for HBM3E. Generally, on the status of your HBMs, could you provide an overview of your HBM3E and HBM4 business? Also, your sales outlook for HBMs in 2026?
[Foreign language]
Yes, let me take your question on HBM. First of all, I must say that regarding our HBM qualifications, we are quite aware that the market is very interested. Due to our NDA commitments with our client, I'm afraid we are not able to comment further.
What I can share with you at this point is that we are seeing HBM demand grow at a faster pace than supply and that we have been expanding HBM3E mass production and sales to all of our customers. As a result, in the third quarter, our HBM bit shipments increased by mid-80% Q on Q. Excluding some small tail-end sales of legacy HBMs, our overall sales mix has now fully transitioned to HBM3E. For HBM4, as we explained at our earnings call late July, our development work is already finished, and we have shipped samples to all customers and are ready to start mass production and delivery in line with customers' required project timelines.
One thing to look at regarding HBM4 commercialization is that as competition intensifies among customers for GPU performance, this has prompted some of the customers to change their original plans, and they have been asking for HBM4 with even stronger performance. From the startup phase of our development work on HBM4, we have made it a point to reflect these market needs in advance of the market, setting our performance targets above customer requirements in all our developments. Samples shipped to customers to date are fully capable of meeting 11 Gbps plus performance on low power consumption. Meanwhile, there's now fiercer demand for improved performance from AI applications. Because we expect a rise in demand for related HBM4, we will be proactive in executing on necessary investments to expand our 1c nano capacity. Lastly, let me address our sales forecast for HBM next year.
While our 2026 HBM bid production plan was set reflecting a significant YoY increase, we have already secured significant customer demand for the planned volumes. However, as additional customer interest keeps coming in, we are internally reviewing possible capacity expansions. That said, the recent rise in conventional DRAM prices has resulted in a sharp improvement in profitability. For any additional product mix, we will be considering the relative profitability of HBM versus conventional DRAM. Any additional capacity expansion will also be set at an adequate level as we continue to monitor evolving market conditions.
[Foreign language]
Yes, the next question will be Mr. Jay Kwon from JPMorgan. Please go ahead.
[Foreign language]
Yes, this is Jay Kwon from JPMorgan. Thank you for the opportunity to ask some questions. My first is on memory. This is an extension of the prior question, but could you share your outlook on the memory market for 2026? Second, I understand that the company has recently announced an expanded stock compensation scheme for all employees and executives. Could you explain more about this in further detail?
[Foreign language]
Yes, the 2026 memory market outlook, let me take that. Next year, we expect the memory market to continue growth momentum, continuously driven by AI application demand. As DRAM requirements become more advanced for AI use cases, the high-performance HBM4 market is expected to emerge at full scale, while server DRAMs will continue to shift toward higher capacities. As industry supply tilts toward HBM and server DRAM, mobile and PC applications will likely experience supply constraints.
For legacy products like DDR4, LPDDR4X, GDDR6, as legacy processes accelerate transition to advanced cutting nodes across the industry, supply constraints have already been impacting prices, which rose sharply in the second half. This constrained supply condition is expected to continue next year as well. For NAND, similar to DRAM, demand is likely to increase mostly around high-performance, high-density products for AI. Also, a supply shortage in nearline HDDs may solidify demand for substitute products QLC SSDs, and industry inventory levels may bottom out faster than initially expected. Consequently, next year, amid overall bullish market conditions, even when assuming our CapEx and expansion and maximum production, customer demand will still exceed available supply, and our available supply will remain far short of meeting customer demand.
That said, for the second half of 2026, given various geopolitical uncertainties such as tariffs or export controls on high-end AI chips, we are looking more cautiously at the possible impact to market conditions. Even under such market uncertainties, we will continue to strengthen the competitiveness of our products in line with market demand, and we plan to expand the supply of AI-related products. Targeting the high-growth AI market, we'll focus on commercialization of HBM4 with differentiated performance while expanding sales of high-density DDR5, SOCAMM, GDDR7, and server SSDs. With products like 10.7 Gbps LPDDR5X and UFS 5.1, we'll also actively address specialized demand for on-device AI to lead the market.
[Foreign language]
Next, I'll provide an update regarding employee stock compensation. As reported in the media on October 14th, to support mid-to-long-term value creation, we plan to use performance stock units, or PSUs, and we'll expand stock compensation in the OPI performance incentive to include all employees. The goal is to motivate our people to focus on long-term performance and foster mutual growth across the company through this foundation. Under the performance stock units, or the PSU program, the final number of shares granted will be determined by the stock's three-year performance, and the granting of shares will then be made in installments over three years. This is an advanced compensation method linked to the company's future performance, designed to align employee rewards with the stock price and enhance shareholder value.
Next, the OPI stock compensation program will be expanded from executives only to include all employees, starting from the payout in January 2026. The program for executives, which began in January 2025 to strengthen responsible management, will be available company-wide. Of the KRW 10 trillion worth of treasury shares repurchased over the past year, excluding the portion allocated for employee stock compensation, KRW 8.4 trillion worth will be canceled at an appropriate time consistent with our previous disclosure. The KRW 1.6 trillion worth of treasury shares repurchased for employee stock compensation will be used for existing programs such as OPI, while additional shares for the newly announced PSU program will be purchased in the future. The specific acquisition period and volume will be determined in consultation with the board and disclosed to shareholders accordingly.
Overall, linking employee compensation to the stock price enables employees to focus on enhancing the company's value and delivering long-term performance, while providing direct incentives to increase shareholder value so that we can remain committed to enhancing corporate value over the mid-to-long term. Thank you.
[Foreign language]
We'll move on to the next question.
[Foreign language]
The next question will be by Mr. Han Donghee from SK Securities. Please go ahead.
[Foreign language]
Yes, this is Han Donghee . I'm in charge of semiconductors at SK Securities. I have a question on foundry and another on smartphones. First, for foundry, it seems a third quarter loss appears quite noticeably reduced versus the second quarter. What are the main reasons and drivers? Do you expect this improvement to continue into the fourth quarter? For smartphones, in terms of profitability, amid a rise in memory and other component prices, do you think that you will be able to maintain current levels of profitability?
[Foreign language]
Yes, let me answer your question on foundry. In the first half of this year, there was impact from U.S.-China sanctions on advanced AI chips, and we did see an increase in certain one-off costs, such as inventory write-downs from products that became unsellable due to sales restrictions.
There was also impact from the sale of certain products produced at high cost during a period of low utilization in the second half of 2024 and also low utilization in the first half of 2025. However, in the third quarter, one-off costs from the second quarter declined, and we saw utilization improve, primarily around the advanced processes, resulting in cost savings, which combined led to a significant reduction in third quarter loss. In the fourth quarter, we will be ramping up mass production of new products, applying first-generation 2 nm process, and we also expect an uptick in sales in high-demand HPC and auto products from main customers in the U.S. and China, as well as memory products overall. We will engage in ongoing activities to further improve utilization and for cost efficiency gains, and we expect this to present additional improvements to our earnings.
I'll take your question on MX. Memory prices have seen a significant rebound beginning in Q3, with a steeper rise expected in Q4, leading to increased material costs for MX. Given the rising cost pressures, we aim to leverage the strong sales momentum of the Fold7 and Flip7, as well as the continuing strong sales of the S25 series to drive revenue growth from high-margin flagship models. We'll also drive sales of our newly launched Tab S11 and Watch8 series to strengthen our premium market position in ecosystem products. At the same time, we're continuing efforts on process optimization, such as using standardized components, as well as sharing components across product lines, while also pursuing efficiency improvements and cost reduction activities. Thank you.
[Foreign language]
Yes, thank you very much. Moving on to the next question, please. The next question will be by Mr. Nicolas Gaudois from UBS. Please go ahead.
Thank you for taking my question. Earlier, you explained what you expect the memory business to be fairly strong in 2026. In light of that outlook, could you actually guide us on what Samsung memory CapEx will be looking like in 2026 compared to 2025 and maybe give a bit of clarity on DRAM versus NAND flash? Thank you.
[Foreign language]
Oh, yes, let me address your question on memory CapEx. In 2026, we plan to maintain a proactive stance toward investments in memory. In fact, we are considering a significant year-on-year increase versus 2025. For several years now, we have been making steady investments in infrastructure to secure clean rooms for the future. Now, building on that as a base, we are looking to execute facility investments at a scale required to address rising demand. For DRAM, to address the rise in AI demand, we'll build on our 1b nano and 1c nano product portfolio and focus on capital investments to boost cutting-edge bit production. Also, to respond to mid-to-long-term future demand, we'll also carry out some construction investments as well. DRAM share of total investments will likely increase versus this year.
For NAND, after confirming market demand, we intend to gradually increase the share of advanced processes in terms of our future directionality.
[Foreign language]
Yes, thank you. We'll move on to the next question. The next question will be by Mr. S.K. Kim from Daiwa Securities.
[Foreign language]
Yes, thank you for the opportunity to ask some questions. I'm Sung-kyu Kim from Daiwa. I have a question for foundry and another for Samsung display. For foundry, it seems that your investments in foundry for this year were significantly cut. Could you explain the reasons why? What is your direction for investments next year? What will be your areas of focused investment? For display, other than smartphones, it seems that OLED penetration is increasing in these other non-smartphone applications as well. What is Samsung display's strategy in that regard?
[Foreign language]
Yes, let me address the foundry CapEx question.
This year, we continue to invest for the future to secure competitiveness in our 2 nm and 1.4 nm advanced node processes. CapEx.
Vast production, however, was actually reduced year on year as we focused mostly on conversion of existing lines and line enhancements and upgrades. In 2026, we will maintain our basic position of flexible CapEx linked to customer demand and customer acquisition. We plan on finishing up construction on our new Taylor fab for ramp-up of production, and we will be making facility investments toward our goal of supplying advanced semiconductor products to diverse customers in the U.S. In parallel, we'll also be preparing for mass production of new processes such as second-generation 2 nm and 17 nm CIS. CapEx will likely increase to 2024 levels.
[Foreign language]
Yeah. I'll give you an answer on the SDC. We have been extending our differentiated technologies proven over many years in smartphones to areas such as IT and auto, leading the expansion of the OLED ecosystem. Recently, across various products, including IT, automotive, and watches, the adoption of OLED has been increasing, resulting in a growing contribution to the company's revenue. In particular, with the expansion of AI IT devices, market demand for low-power and high-resolution OLED is increasing, and the adoption of OLED in IT products is expected to continue growing. In response, at the new 8.6 generation IT line, we plan to produce competitive products in 2026 to mainstream the IT OLED while strengthening production and customer support capabilities to secure a mid-to-long-term growth trajectory.
For automotive products, we'll leverage our competitive edge in rigid OLED to expand our business not only in premium but also in volume segment while applying UDC, new form factors, and other differentiated technologies to gradually increase OLED market share. We will further strengthen our competitive advantages in existing businesses while expanding our new growth industries, including IT and automotive, to establish a stable and balanced business portfolio. Thank you.
[Foreign language]
Thank you for the answer. I'll just take one more question due to time constraints.
Thank you.
[Foreign language]
The next question will be made by Junelee from Goldman Sachs. You may go on.
[Foreign language]
Thank you for the opportunity. I'd like to ask about the DX division. Could you please provide any update on the status of the Exynos adoption as well as of AI usage patterns for smartphones? Also, the second question is centering on Chinese brands. Price competition in the TV market continues to intensify. What impact will it have on your TV business, and what are your strategies?
Sure. In MX, we have clear standards for the experiences that each of our products should provide to customers. We thoroughly evaluate APs across many dimensions and select ones that meet our criteria. This year, the Exynos AP was adopted in several of our products, including the Flip7 and some A series models. For next year's S26 , the evaluation for the AP is still underway, so we can't yet confirm on next year's flagship lineup. Regarding AI usage patterns, this year's flagship devices show strong AI adoption with usage rates of Galaxy AI features of 60% weekly and 80% monthly. Features like Now Brief, which provides personalized information, and Photo Assist for AI photo editing have been well received by users. Going forward, we plan to integrate more AI applications through our AI agent in order to streamline complex tasks and expand AI utilization across Galaxy devices.
Thank you.
[Foreign language]
I'd like to give you an answer on the TV part. In the TV market, aggressive pricing by competitors has boosted demand for entry-level models within each segment, heightening competition. Amid this difficult environment, we'll leverage our differentiated TV competitiveness to restore market share and return to a growth trajectory. First, we plan to launch a new form factor, Micro RGB, to reinforce our technology leadership. At the same time, we'll expand OLED sales to drive premium growth and maximize synergies between Micro RGB and the premium segments. Second, in the volume segment, we'll expand the application of our TV's key strengths, AI features, and lineups while strengthening our real QLED marketing communication to counter competitors' price-focused strategies and shift the basis of competition toward consumer value.
In September, we launched a conversational AI platform that provides natural interactions with Bixby to offer visually tailored information and recommendations called Vision AI Companion. In 2026, we plan to expand its availability across more lineups and countries to lead the AI TV market. Also, we will highlight the excellence and safety of our QLED TVs, which are the only products certified with real quantum dot display recognition. In addition, within the ultra-large TV segment, we'll expand our entry lineup, thereby strengthening our leadership in the 98 in and up ultra-large TV market, which is showing rapid growth even within the volume segment. Last, our service business, which continues to deliver strong profitability, will further be expanded as a new growth driver for our TV business. Samsung TV Plus, our FAST service, will differentiate itself by securing exclusive and live content.
To drive growth in performance-based advertising revenue, we will also secure new advertisers. Thank you.
[Foreign language]
Thank you for the answer. I would like to thank everybody who shared their valuable opinion. That completes our conference call for this quarter. We wish all of you and those close to you to stay strong and in good health. We thank everyone for your participation today, and we look forward to speaking with you. Thank you.