British American Tobacco p.l.c. (LON:0A76)

Revenue by Geography

Financials in millions GBP. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016	Dec 31, 2015	Dec 31, 2014	Dec 31, 2013	Dec 31, 2012
US Revenue	11.90B	11.28B
US Revenue Growth	5.54%	-5.97%
AME Revenue	9.55B	9.24B
AME Revenue Growth	3.32%	-5.62%
APMEA Revenue	4.96B	5.35B
APMEA Revenue Growth	-7.20%	-2.73%
Revenue (Other)	-804.00M	-
Revenue (Total)	25.61B	25.87B
Revenue (Total) Growth	-0.99%	-5.19%

EBIT by Geography

Financials in millions GBP. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016	Dec 31, 2015	Dec 31, 2014	Dec 31, 2013	Dec 31, 2012
US Segment Result	4.94B	4.09B
US Segment Result Growth	20.92%	-
AME Segment Result	3.43B	-3.46B
APMEA Segment Result	1.62B	2.11B
APMEA Segment Result Growth	-23.24%	15.09%
Operating Income (Total)	10.00B	2.74B
Operating Income (Total) Growth	265.39%	-

Key Performance Indicators

Financials in millions GBP. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021	FY 2020	FY 2019	FY 2018	FY 2017	FY 2016	FY 2015	FY 2014	FY 2013	FY 2012
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021	Dec 31, 2020	Dec 31, 2019	Dec 31, 2018	Dec 31, 2017	Dec 31, 2016	Dec 31, 2015	Dec 31, 2014	Dec 31, 2013	Dec 31, 2012
Number of Non-Combustible Product Consumers	34.10M	29.10M
Number of Non-Combustible Product Consumers Growth	17.18%	14.12%
Cigarette Sales Volume (Sticks)	465.00B	505.00B
Cigarette Sales Volume (Sticks) Growth	-7.92%	-9.01%
Other Tobacco Product Sales Volume (Stick Equivalents)	12.00B	13.00B
Other Tobacco Product Sales Volume (Stick Equivalents) Growth	-7.69%	-13.33%
Vapour Sales Volume (10ml Units / Pods)	538.00M	616.00M
Vapour Sales Volume (10ml Units / Pods) Growth	-12.66%	-5.81%
THP Sales Volume (Sticks)	20.00B	20.90B
THP Sales Volume (Sticks) Growth	-4.31%	-11.81%
Modern Oral Sales Volume (Pouches)	12.20B	8.30B
Modern Oral Sales Volume (Pouches) Growth	46.99%	54.85%
Traditional Oral Sales Volume (Stick Equivalents)	5.50B	6.10B
Traditional Oral Sales Volume (Stick Equivalents) Growth	-9.84%	-7.58%

Updated Dec 31, 2025. Data Source: Fiscal.ai.