Baozun Company Description
Baozun Inc., through its subsidiaries, provides end-to-end e-commerce solutions to brand partners in the People's Republic of China.
The company operates through two segments, E-Commerce and Brand Management (BBM). The E-Commerce segment offers brands’ store operations, customer services and value-added services in logistics and supply chain management, IT, and digital marketing.
The Brand Management segment provides brand management, strategic and tactic positioning, branding and marketing, retail and e-commerce operations, supply chain, and logistics and technology services.
It serves brand partners in various categories, including apparel and accessories, appliances, electronics, home and furnishings, food and health products, beauty and cosmetics, fast moving consumer goods, mother and baby products, and automobiles.
The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015.
Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People’s Republic of China.
Country | Cayman Islands |
Founded | 2007 |
Industry | Catalog and Mail-Order Houses |
Employees | 7,827 |
CEO | Wenbin Qiu |
Contact Details
Address: No. 1-9, West Jiangchang Road Shanghai, 200436 China | |
Phone | 86 21 6080 9991 |
Website | baozun.com |
Stock Details
Ticker Symbol | 0HLU |
Exchange | London Stock Exchange |
Fiscal Year | January - December |
Reporting Currency | CNY |
SIC Code | 5961 |
Key Executives
Name | Position |
---|---|
Wenbin Qiu | Chief Executive Officer |
Yanjie Zhu | Chief Financial Officer |
Wendy Sun | Head of Investor Relations |