ASOS Plc Stock Forecast

Stock Price Forecast

According to 13 analysts polled by S&P Global, ASOS Plc stock has a consensus rating of "Buy" and an average price target of 331p. The average 1-year stock price forecast is 20.71% higher than the current stock price, while the lowest is 210p (-23.50%) and the highest is 600p (+118.58%).

Price Target: 331p (+20.71%)

Analyst Consensus: Buy

Target	Low	Average	Median	High
Price	210p	331p	285p	600p
Change	-23.50%	+20.71%	+3.83%	+118.58%

* Price targets were last updated on May 12, 2026.

Analyst Ratings

The average analyst rating for ASOS Plc stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.

Recommendation Trends

Rating	Dec '25	Jan '26	Feb '26	Mar '26	Apr '26	May '26
Strong Buy	4	3	4	4	4	4
Buy	1	1	1	1	1	1
Hold	7	6	6	6	6	6
Sell	2	2	2	2	2	2
Strong Sell	1	0	0	0	0	0
Total	15	12	13	13	13	13

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Adam Cochrane Deutsche Bank	Deutsche Bank	Buy Maintains 375p → 400p	Buy	Maintains	375p → 400p	+45.72%	May 12, 2026
Georgina Johanan J.P. Morgan	J.P. Morgan	Hold Maintains 240p → 285p	Hold	Maintains	240p → 285p	+3.83%	May 11, 2026
Anne Critchlow Berenberg Bank	Berenberg Bank	Buy Reiterates 600p	Buy	Reiterates	600p	+118.58%	May 11, 2026
Yashraj Rajani UBS	UBS	Hold Maintains 250p	Hold	Maintains	250p	-8.93%	Apr 29, 2026
Richard Chamberlain RBC Capital	RBC Capital	Hold Maintains 275p	Hold	Maintains	275p	+0.18%	Apr 29, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

2.25B

from 2.48B

-9.22%

from 2.48B

Revenue Next Year

2.27B

from 2.25B

0.80%

from 2.25B

EPS This Year

-0.45

from -0.80

EPS Next Year

-0.28

from -0.45

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Aug 31, 2021	Aug 31, 2022	Sep 3, 2023	Sep 1, 2024	Aug 31, 2025	Aug 31, 2026
Revenue	3.91B	3.94B	3.55B	2.91B	2.48B	2.25B
Revenue Growth	19.83%	0.66%	-9.83%	-18.14%	-14.73%	-9.22%
Gross Profit	1.78B	1.72B	1.46B	1.16B	1.17B	1.12B
Gross Margin	45.43%	43.63%	41.10%	40.01%	47.09%	49.82%
Operating Income	192.10M	8.70M	-248.50M	-331.90M	-212.30M	-7.46M
Net Income	128.40M	-30.80M	-223.10M	-338.70M	-298.40M	-67.40M
EPS	-	-	-	-	-0.80	-0.45
Free Cash Flow	-12.09M	-331.44M	-163.86M	-77.83M	290.38M	3.53M
No. Analysts	-	-	-	-	-	11

EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.

Revenue Forecast

Revenue	2026	2027	2028
High	2.3B
Avg	2.2B
Low	2.2B

Revenue Growth

Revenue Growth	2026	2027	2028
High	-5.7%
Avg	-9.2%
Low	-12.1%

EPS Forecast

EPS	2026	2027	2028
High	-
Avg	-0.45
Low	-

EPS Growth

EPS Growth	2026	2027	2028
High	-
Avg	-
Low	-