Ladies and gentlemen, welcome to the Croda Full Year Results. My name is Gemma, and I'll be the call operator for today. I will now hand you over to your host, Steve Foote, the Chief Executive Officer.
Good morning, everyone. Many thanks for joining us. Hopefully, the time is fast approaching when we will be able to meet face to face again. But in the meantime, I'm joined with Jez and David as usual. Once we've run through the slide back, very happy to take any of the questions as always.
In terms of the agenda, nothing unusual. I will run through some of the highlights before Jez goes through the financials, After which, I'll wrap up with an update on various aspects of the strategy before we come to Q and A. It has, of course, been a very challenging year for everyone, Croda included. Despite that, we've navigated a tough environment incredibly well, Testament to our strong business model, clear strategy, and of course, all the people that work for Croda around the world. As a result, the impact of COVID-nineteen on Croda was relatively limited, with the core business only seeing a small dip in profits, but with robust Cash generation.
The global lockdowns inevitably impacted consumer spending and industrial markets. We felt that at the premium end of our Personal Care business as well as across parts of the Performance Technologies business. Encouragingly, we've seen a steady improvement since the trough in quarter 2. We were backing growth in half 2 with growth accelerating in the final quarter, Giving us confidence as we look to the year ahead. That confidence is reflected in a further increase to our dividend, our 29th Successive year of consecutive dividend growth.
This truly resilient financial performance has given us the opportunity to make strong strategic progress during the year. We announced our ambitious 2030 sustainability targets, being climate, land and people positive, living up to our purpose. We accelerated organic investment to support growth in key areas such as drug delivery and we also acquired 2 businesses, Avancey and IvoChem. Today, over 85% of Croda's profit is coming from life science and consumer markets. I've spoken before about the importance that we have placed on treating all stakeholders fairly and equally.
Throughout the pandemic, we haven't furloughed any employees, nor have we drawn on any government funding. We prioritize the health and safety of our people, As well as the customers, suppliers and communities that we work so closely with. And equally, we've continued to fulfill our commitments to shareholders by paying dividends. And as I mentioned a moment ago, at a point when the market environment has been at its most challenging, We've taken the opportunity to invest in our future and make investments in sustainability, expanding life sciences, Strengthening personal care and building our knowledge brain in China. I've lived through 6 recessions in my 30 years with Croda, And we make incredible progress in a recessionary year.
We booked the trend and invested around GBP 1,000,000,000 in those four key areas. So in terms of the financial highlights, core business saw sales grow by 2.3% with an encouraging second half recovery And the contribution from the acquisitions that we made during the year. Our margin was relatively stable, but was inevitably impacted by weakness at the top end of personal care As well as in Performance Technologies due to COVID. Profits declined 4% due to the mix effect. Cash flow remained robust, Helping us to support increased investment in the business.
Turning quickly to the sectors then. Life Sciences had an outstanding year, growing sales, profits and margin to record levels. This was primarily due to healthcare and seed treatment, But we also saw a good performance from our Crop Protection business too. The highlight and the highlight of the year has been delivering components to the Pfizer BioNTech vaccine And the critical role that we're playing to aid its continued rollout around the world. This is a big step forward for Croda And an even bigger step forward for our intentions in health care.
As mentioned, personal care was impacted as a result of the lockdowns across all key geographies, With sales in our Beauty Actives business lower as a result of consumer spending far less on prestige and luxury items than they would normally. This had an adverse impact on margins. This is simply a business mix issue. Gross margins at the product level remain rock solid. Encouragingly, we've seen a steady improvement since May with underlying sales in quarter 4 returning to prior year levels.
I will come back to Ibochem later. But needless to say, we see this as a very exciting acquisition, which will add a new growth dimension to our consumer care offer. We finished the year strongly and has started 2021 strongly as well. Performance Technology sales were resilient, Largely due to good demand in our Home Care and Packaging businesses. Whilst we saw an overall return to growth in quarter 4, Adverse mix and operating leverage had a material impact on our profitability.
Our strategy to refine to grow Performance Technologies remains unchanged And we have continued to deploy capital into renewable technologies and further expansion in Asia. With that introduction, let me now hand over to Jez.
Thanks, Steve, and good morning, everybody. As Steve has said, 2020 saw a resilient financial performance. Sales were up 0.9 percent in reported currency at GBP 1,390,000,000 And increased by 1.1% in constant currency. Adjusted operating profit reduced by 4% in constant currency to 320,000,000 This reflected an adverse mix impact with lower margin businesses in Personal Care and Performance Technologies less impacted by And the higher margin businesses as Steve has described. It also reflected an increased loss on the ECO plants in North America And a higher share based payment charge reflecting the strong share price performance.
Net interest increased to £19,000,000 Reflecting higher net debt following the Avanti and Ibochem acquisitions. Adjusted profit before tax came in at £301,000,000 Almost 5% behind the prior year period in constant currency. With a weaker mix effect, return on sales 1.7 percentage points to 23%. With a slightly lower tax rate of 24% and more shares in issue following the Ibochem equity Thanks,
Jason.
Adjusted earnings per share were 175.5p, 5% down on 2019. Having held the interim dividend flat in July, the final dividend is being increased making the full year proposed dividend 0.91p per share, An increase of 1p over 2019. Finally, the free cash flow remained robust at £177,000,000 Despite funding significant organic capital investment. Adjusting profit items charged in the year totaled £31,000,000 This was driven by the impact of acquisitions with advisory costs of £11,700,000 And amortization of acquired intangibles of £13,600,000 In addition, an exceptional charge of £5,800,000 Related to unwinding of the discount on Avanti deferred consideration and completion of the 2019 cost savings program, Which delivered nearly £20,000,000 of annual benefits, which we have reinvested in resource to grow the business. Profit before tax on an IFRS basis was just under £270,000,000 This slide looks at the key bridging items for the change in sales.
Core business sales increased by 2.3% in constant currency. This comprised a 3% reduction in pricemix. With raw material prices broadly flat, this primarily reflected the weaker product and business mix Due to lower sales of higher value add products in Personal Care and Performance Technologies and better relative sales of low Value add products used by consumers during the crisis. Volume was up 1.2% in the year, helped by growth in Life Sciences. The acquisitions of Avanti and Ibochem added 4.1% to sales.
Industrial Chemicals contributed a 1.2% reduction in group sales And currency translation was broadly flat. Sales in all regions were impacted in the Q2 by government steps to tackle the COVID pandemic. It was therefore encouraging to see all regions except Asia improve performance in the second half year. North America and Latin America returned to growth with underlying sales up 7% 8% respectively. Lockdowns were more extensive and impactful in Asia and Europe, but both regions saw flat underlying sales compared with 2019 in the second half year.
Asia was mixed throughout the year. China rebounded following its Q1 lockdown, but the key manufacturing markets of Japan and Korea remained soft, Driven by a reduction in foreign tourism. Overall, underlying sales in the core business, as is before the benefit of acquisitions, We're down 6% in H1, but up 3% in H2. Turning now to look at the sector overview. Personal Care was significantly affected by lockdowns.
First half sales were 9% lower, but from a near 20% Year on year decline in May, underlying sales in Personal Care recovered month on month to leave the second half just 3% lower overall. The acquisition of Ibochem in November added 9% to second half sales to give sector full year constant currency sales just 2% lower than prior year. The standout performer in 2020 was Life Sciences. With no discernible negative impact from COVID-nineteen, Sales grew by 15%. Against the strong comparator in the first half, we saw sales 2% lower year on year, All three businesses in Life Sciences grew in H2 with underlying sales up 16%.
The acquisition of Vivanti in July added The further 17% to second half sales. In Performance Technologies, sales were only 3% lower than the prior year. After a good start to 2020, sales progressively weakened through the Q2 alongside temporary closures of automotive and industrial customer plants, To leave first half sales 6% down. The second half saw a steady recovery with sales just 1% lower than the prior year. So for the core business overall, underlying sales improved from a drop of 6% in H1 to 3% to plus 3% in H2, Supplemented by a further 8% increase in sales due to acquisitions.
This slide shows how these sector sales fed through to profitability. In Personal Care, government COVID-nineteen measures reduced consumer demand for Products associated with going out, while also interrupting prestige sales channels. As a result, Sales were better for our at home use beauty formulation products, but with a greater reduction in sales with Higher Margin Beauty Actives and Beauty FX products. The resulting adverse mix impact saw adjusted operating profit reduced by 15% Return on sales just under 29%, which included a small dilution from the Ibogam acquisition. With continued growth in higher value add niches, return on sales in Life Sciences increased by 160 basis points to 30 2.2 percent and adjusted operating profit was 25% higher, including the benefits of Avanzi.
In Performance Technologies, although sales were only slightly lower than prior year, profitability reduced significantly. Adjusted operating profit reduced by over 20% Return on sales was 13%. This reflected the sector's higher operating leverage, lower production at its European sites And adverse profit mix with sales more resilient in lower margin parts of the business. Now let's look at each of the core business sectors in more detail. As previously noted, Q2 was the weakest quarter for Personal Care with the near closure of the French cosmetic industry and luxury shopping channels.
A steady recovery saw underlying sales back in line with prior year in Q4. The full year constant currency sales reduction of 2% Was driven by a decline in sales pricemix of 5%, reflecting the weaker business mix, while volume was just 1% lower And the Ibupam acquisition added 4%. The adverse mix effect was driven by a double digit percentage sales decline in each Beauty Actives and Beauty FX, the higher margin segments of Personal Care. Beauty FX was impacted through its exposure to social and travel categories, Such as sun protection and color cosmetics, while Beauty Actives was impacted by the disruption to sales of prestige products. This performance was consistent with published consumer sales data for Personal Care and Beauty, which reported declines of 3% in the U.
S. And 8% in Europe Across 2020. It's also consistent with what our customers have been reporting as shown here in this extract from L'Oreal. Regionally, Europe and Asia were hardest hit outside of China where sales rebounded quickly. By contrast, sales in North America Remain robust throughout the year and Latin America improved in the second half.
We've not seen any signs of change in the longer term drivers to growth. We expect Personal Care profitability to improve when lockdowns lift, luxury channels reopen and with the significant cross selling opportunities provided by Ibogam. This is underpinned by our Strengthen to Grow strategy, which Steve will take you through in more detail shortly. 2020 saw continued growth in all three life science businesses. Crop protection, Increased sales net of planned product withdrawals.
Seed Enhancement delivered double digit revenue growth delivering its anticipated recovery from a weaker 2019. Underlying healthcare sales rose 11% with continued growth in our established specialty excipients and vaccine adjuvant businesses. This was complemented by the acquisition of Avanti, which saw over 50% sales growth year on year including the pre acquisition period. 2020 also marked the 1st sales from supply of Pfizer and BioNTech with components for their COVID-nineteen vaccine. Overall sector sales growth of 15% in constant currency was driven by volume growth of 7%, unchanged price mix and 8% from Ivanti.
Steve will set out more detail on our expand to grow strategy shortly. Sales and Performance Technologies were resilient in what were challenging industrial markets. Encouragingly, 4th quarter sales were 5% up on prior year. There was a marked variation in the performance of the different businesses, which adversely impacted profit margin. Smart Materials was resilient with sales actually slightly up on prior year, driven by strong demand in packaging and hygiene markets.
Similarly within home fabric and water, hygiene and household care applications saw strong demand, Reflecting both COVID-nineteen and the increased sales from our eco sustainable solutions. By contrast, the Energy Technologies business saw sales down over 15% impacted by sharply lower lubricant demand in automotive and reduced flow control additive sales For oil and gas production. By Q4, demand was returning with Energy Technology sales back to 2019 levels and Smart Materials remaining in growth. The last 2 years have shown that the sector remains exposed to the industrial cycle. The Refined to Grow strategy We'll see capital redeployed selectively within the sector, reducing exposure to older cyclical technologies and focusing more on technology rich markets.
We're also developing the sector's geographic footprint beyond its traditional European and U. S. Markets in Asia and particularly in China. Performance Technologies also has strong sustainability credentials, which we can leverage to meet customers' product needs and help them deliver their green targets. Now from 2021, the group will report under 4 sectors: Consumer Care, Life Sciences, Performance Technologies and Industrial Chemicals.
The new consumer care sector offers the opportunity to selectively deploy more capital With stronger and more consistent organic growth, geographic expansion and bolt on acquisition. It will comprise our market leading personal care business, Recently acquired Ibogaine Fragrance and Flavors business and the high growth potential of our Home Care business. In 2021, the 2020 results will be restated for these changes. And this table sets out, first of all, how the results were reported in 2020 And then how they will look under the new structure when we restate. In addition, I've shown what the 2020 outcome would have been had I become in Avanti been owned for the full year.
This is the pro form a results. The group's capital allocation policy remains to invest for growth Through organic capital expenditure, to provide regular returns to shareholders through an increasing dividend, to acquire disruptive Technologists with a focus on consumer and life science markets and to maintain an appropriate balance sheet typically within a 1 to 2 times leverage target, Returning excess capital when we move with NESIS. In 2020, at a time when other companies were cutting back on investment, Croda has continued to execute this policy. We invested £870,000,000 in acquisitions through Avanci and Ibochem, Funded 70% through the UK's largest M and A equity placing of 2020 and 30% from cash and debt raise. We invested over £120,000,000 in organic capital expenditure.
This comprised our regular capital program Together with an extra £30,000,000 to accelerate capture of opportunities in healthcare, scaling drug delivery, doubling our U. S. Specialty excipient capacity And reprioritizing £10,000,000 to deliver COVID-nineteen solutions for our customers. We expect our ongoing annual program to continue at around £90,000,000 or 6% of sales, but with 2021 seeing an extra £40,000,000 deployed to accelerate delivery of the exciting Life Sciences pipeline. With our prudent leverage and dividend distribution policy, the Board was able to pay The final 2019 ordinary dividend maintains 2020 interim and is recommending an increase to the 2020 final dividend.
The dividend cash cost increases by over 10% following the recent equity placing. I'll now hand you back to Steve to update you on our strategic priorities.
Thanks, Jez. Turning to strategy then. The framework of our strategy will be familiar to many of you, but at its Core, we believe that sustainability together with innovation will drive our growth going forward. Post COVID sustainability trends will increase rapidly, I have no doubt. Markets are changing more rapidly than I've seen in my 30 years in the industry.
This is creating many opportunities. Increasingly, we will all spend more money prioritizing health Well-being. Sustainability is touching every part of our business with consumers wanting natural clean ingredients. And with the increased focus on climate and emissions, Demand for renewable technologies in industrial markets has never been greater. We're fully aligned to these trends And our sector strategies remain unchanged.
I'm going to spend the next few minutes talking to you about how we're expanding in life sciences And strengthening our newly created consumer care sector, particularly given the amount of activity that we've seen in those areas and the acquisitions that we've made recently. You're seeing our strategy play out in a number of different ways, notably in the increased exposure that we have to growth markets. We expect life sciences to grow mid to high single digits, consumer care to grow mid single digits and Performance Technologies to grow at industry GDP rates. Our strategy naturally moves us towards the right hand side of the graph. When you add Advanci and IVACEM, 86% of our profits are coming from fast growth niches In Life Sciences and Consumer Care, up from 75% 2 years ago.
We have also significantly enhanced our presence in emerging markets. Sales in China have roughly doubled in the last year, reflecting both organic investment and the acquisition of Ibochem. With the number of customers and employees also significantly greater, we are well positioned in this important market going forward. With a third of Ibogaine employees focused on R and D and 2 thirds of Advanti employees in scientific roles, We've significantly increased our innovation resource through the acquisitions we've made. And we're also investing in new laboratories and more scientists particularly in emerging markets Turning to expanding life sciences then.
The top half of this slide will be familiar to some of you. It illustrates the journey that we're on in the life science sector and our ambition to move further away from consumer health towards patient health Where we have 3 world class technology platforms, each of which enhance the performance of the drug active in use. That evolution is supported by a number of key trends. With the growing elderly population, the spend on health care is increasing, Particularly in emerging markets. And at the same time, there is much stricter regulation around drug safety and ingredient integrity.
And customers want ingredient transparency and traceability as well. Quality and performance will also be critical going forward. The pharma market is increasingly focused on biological active based injectable drugs that need specialty excipients to increase stability, shelf life, Efficacy and minimize patient discomfort. We're leading the way in this area and the COVID pandemic has shortened R and D cycles And created significant opportunities for treatments as well as vaccines. These trends are reflected in the way that we've been driving forward our Healthcare business.
Specialty Excipients continues to deliver strong sales growth Despite us being capacity constrained in 2020, we continue to build on our leading position in this niche market And are the 1st multi site excipient providers to achieve global accreditation. Following the acquisition of BioSector in 2018, We're also a leading supplier of vaccine adjuvants, which help trigger the body's immune response to vaccines. We have coded into many COVID vaccines as you would expect. We've seen good growth here with sales up 30%, benefiting from synergies with the Croda selling network. Through the acquisition of Avanti, we added new drug and vaccine delivery technology through its industry leadership in lipid based systems.
Furthermore, Avanti's lipid nanoparticle systems are increasingly attractive for using complex therapeutic drugs And next generation mRNA vaccines expected to become a fast growing part of the market. Overall, the underlying healthcare business grew double digit With Avanti strong growth on top and as we expanded the number of technology platforms in drug and vaccine delivery systems, We're expanding our technical capability too globally, helping to further increase customer intimacy. To support all of this growth, we're making significant investments in several areas. This investment is targeted in moving from drug discovery and research To operational scale up in house. In simple terms, we're moving from kilogram quantities on the left to low single digit thousands of kilos on the right, Capturing the additional growth rather than giving it away to other producers.
In addition to the £10,000,000 that we reprioritized last year, We will invest a further £40,000,000 in 2021 to support commercialization and scale up of our lipids business. This is complex work, But we have the required expertise and know how to do it. We're also investing in bio sector to manage increased demand for their technologies and vaccines. And the significant investments that we have been making in specialty excipients in the U. K, U.
S. And Japan will benefit us going forward. This is double capacity in the U. S. And is expected to come on stream shortly.
These are some of the highest returning projects we've seen for many years in Croda. All of this investment and expansion is helping us to capture a wealth of near term opportunities. Most significantly, it has enabled us to play a critical role in the Pfizer BioNTech vaccine, where we are supplying the lipid technology. Building on our previous guidance for sales in 2021 of approximately $100,000,000 we now expect a minimum of $125,000,000 of sales Into this vaccine this year. We're scaling up production and strengthening our partnership with them and other vaccine customers as well.
Whilst Pfizer is the big one, we're in fact involved in 60 other projects focused on COVID-nineteen, both vaccine and therapeutic treatments Across all three patient health technologies. These include a considerable number of projects utilizing our LNP and specialty excipients technologies And a bigger number of projects utilizing our adjuvant chemistry from our Danish acquisition, Bio Sector. Croda is playing a really important role to support the rollout of multiple Vaccines and treatments across the world. We're fast becoming a vaccine adjuvant powerhouse, supporting many customers from many countries with their rollout plans. But the opportunities are by no means exclusively COVID-nineteen related.
MRNA is a pivotal new drug class To solve some of the biggest medical challenges through gene therapy, there's a lot of investment underway from pharmaceutical companies, And I'm confident that there will be more opportunities coming as this drug class expands into oncology and other infectious diseases. And finally, we're targeting new product registrations in China, a country where we have traditionally been underway in healthcare. Japan, Korea and India are also important healthcare markets in Asia and will increasingly be a focus for us moving forward. So very exciting times ahead For our life science sector as we transition away from consumer health to patient health. Turning to consumer care then.
As we trailed in conjunction with our acquisition of IVACAM, Personal Care became Consumer Care at the start of this year with 5 gross businesses, All driven by sustainability and innovation. Each of these businesses has dedicated management and R and D teams, and there is plenty of crossover between them in terms of innovation. Fragrances, which is of course the Ibogaine business and Home Care will sit alongside the 3 Personal Care businesses. And the rationale for this is further supported by the correlation in terms of trends driving growth in each of these subdivisions, which are set out on the left hand side of the slide. Furthermore, ingredients such as biosurfactants used in personal care products can also be used for home care.
So we see scope for lots of collaboration on innovation, and this will ensure a more efficient, productive, higher growth business overall. When we announced our acquisition of Ivochem, we talked extensively about the rationale. Adding fragrances to Croda's business creates a full formulation service And combined, we will have more to offer our customers across all the geographies in which we operate. So the immediate priority is to capture those revenue And I'm pleased to say that things are off to a very good start now. The geographical fit of our two businesses is also highly complementary.
We are more overweight in Europe and the Americas, where they have a greater presence in Asia, the Middle East and Africa, emerging markets where we want to be stronger. There is also the opportunity to combine on trend fragrances with Croda's special ingredients, creating a one stop shop for our customers And ensuring we are agile and responsive to market needs. We've identified the top 10 countries for synergy capture And are targeting around €50,000,000 of opportunities by 2025. Home care is a very exciting business too for Croda and we're optimistic about its future growth trajectory, given increased consumer sensitivity around hygiene. The business is more than just about sustainable cleaning.
Our active ingredients for fabric care provide performance, sustainability And strong sensory benefits for consumers, very similar to personal care. There is also a big move to biotechnology, like we are seeing in personal care as well. These similarities will drive opportunities in the future. The case study on the bottom right shows how an active ingredient at small inclusion levels like in personal care Can deliver significant benefits. Our product is going into one of Unilever's leading global brands to drive future growth.
Another great example where a big sustainability trend coupled with our great innovation is creating strong growth. Innovation will continue to sit right at the heart of our Consumer Care business. And it is our lifeblood. It always has been and it always will be. And here are a few examples that bring that to life in personal care.
Silvafree, a novel lipopetide from Soderma, fights hair grain. It can deliver a 30% reduction in gray hair, which I'm sure will be of interest to a number of you on the call, including the Chief Executive. It will be included in shampoos and is coming onto the market soon. Feminage, a plant based extract, helps to combat loss of skin elasticity And it's manufactured from ethically sourced active ingredients. We have recently acquired a French natural actives business called Alvan Muller As part of the continued transformation of the Synaptis portfolio into 100% natural footprint, very complementary and adds growth potential to Soderma and Croderon.
You've heard us talk a lot about sustainability. And the reason being that over the next 10 years, sustainability will be the single biggest mega That will transform our business. I have no doubts about that. Innovation has to go alongside that though, if we're going to be truly successful. We are being inundated with requests about ingredient integrity.
Consumers and customers alike, like never before, want ingredients to be bio based, Free from impurities and ethically sourced. They also want the ingredients to be made with lower carbon emissions, and they want increasing transparency about what is in the product Whilst delivering a strong performance benefit. These priorities all play to Croda's strengths and direction of travel. For example, take L'Oreal as a case study here. L'Oreal are targeting 95% of their sourced ingredients to be bio based by 2,030.
Big statements. All suppliers need to make a 50% reduction in emissions by 2,030. We have seen an 80% increase in requests from L'Oreal For detailed information regarding our ingredients. What L'Oreal is saying to people is if you can't deliver that you won't supply them. If you do deliver and meet their needs, then there's a lot more business available.
So we are well positioned and fully aligned with L'Oreal to help them deliver their targets. It is no surprise that with our excellent alignment with them that they're one of our fastest growing customers. Croda has made strong progress with its own sustainability agenda over the years. But in 2020, we launched ambitious new targets, Really deep and meaningful new targets to take us through to 2,030. It is a restorative strategy, giving more back than we are taking away.
We have clearly defined interim milestones embedded in remuneration and with decarbonization roadmaps in place for our biggest sites. This is helping to drive positive results. 67% of our raw materials are now bio based compared with 63% in the prior year. So overall, it's been a strong year of progress for Croda. We have delivered for all our stakeholders throughout a very challenging period.
We have made excellent strategic progress with around £1,000,000,000 of investment in inorganic and organic growth. Our Life Sciences business had an outstanding year and we have created a market leading consumer care platform. In terms of outlook, The Neoserve is hard to predict given continued lockdowns in many countries around the world. We are, however, encouraged by 2020 exit rates, Profitable growth will be supported by end market recovery, the recent acquisitions that we've made and the Pfizer BioNTech vaccine contract. Overall, we are well positioned for the year ahead and expect to make good progress.
Jes and I are now very happy to take your questions.
We have a question in from Gunther Zechmann from Bernstein. Your line is now open.
Good morning, Steve. Good morning, Jeff. Two questions, if I can kick us off. On the outlook, you mentioned the growth Some of the new reporting structure Life Science mid to high single, consumer care mid single digit and PT at industry growth rates. Can I just clarify whether that's a mid term growth guidance or also for 2021?
And if it's different for 2021, If you could share with us what your expectations are for the year. And then specifically for 2021, can you Quantify any temporary cost savings that you had from COVID in 2020. You said there was a limited impact from COVID. Is that just on the revenue line? I'd assume there would be quite reduced fares and travel.
So if you could give us your best estimate for that as well that would be very helpful. Thank you.
Thanks Gunther. Good morning everybody. Yes, just on your first question then Gunther, I mean the way we're looking at it is Yes. Difficult to see that the three businesses won't all improve this year. We expect them all to improve again for different reasons.
Your life sciences has had a very strong year, but it'll have a better year in 2021 given the Pfizer contract, but also Yes, the pent up demand in vaccines generally, we've got 60 projects or so likely to roll out 2021, 2022, Probably mainly in 2022. But Life Sciences could have a potentially transformational year this year. We expect it To go from strength to strength, so good news there. And we'll update along the way with the Pfizer project as that develops through the year. I think on the other two businesses, we're in recovery mode, aren't we?
In Personal Care, Personal Care was impacted by Luxury effectively. It's all about Luxury and Croda. Luxury is down 14% to 16%, it depends on which stats you want to look at. We're expecting that to come back. How quickly that comes back is something we don't really we can't really predict, but it's a function of moderation of lockdown.
And as it does come back, we'll see obviously a turnover improvement and we'll see the margin benefit coming back there as well. And I think in the industrial markets, you're going to see a gradual recovery as well. And our recovery there will mirror most of the People's Industrial Businesses, it's more GDP led there. But I think it's fair to say we're very encouraged with where we finished the Yes, we've had a very strong finish, stronger than we thought. So we're looking ahead with cautious optimism I think for the 2021, but difficult to predict the extent of the recoveries in personal care and in the industrial markets Because of these lockdown moderations still to come.
And Jess on the second part?
Yes. Good morning, Justin. In terms of the cost saving care, you're right, there would be savings in travel, exhibitions, that sort of area, Pretty modest, really, a few £1,000,000 and I think probably lost in the roundings in terms of impact. If you think about 2021, we would expect some small additional costs associated with Brexit. Yes.
Clearly, we're seeing higher freight costs. We're seeing the impact of just Frictional cost, although it's good to avoid the tariff effect. In 2020, there was no bonus charge Because profit was down year on year, but there was quite a high share based payment charge. So I think you've got quite a mixture of different costs. I wouldn't call anything out specifically as having a big advantage to 2020 or 2021.
Probably the one that I'll just point you towards the back of the pack where we've included an agreement memoir on the impact of FX. So FX is one that we will be watching on translation because obviously that will be what it will be. Clearly at the moment Sterling is a fair bit stronger. And at today's rates, Yes, we're probably about if today's rates were down to the end of the year, we'd be about 15,000,000 sterling Negative impact on sterling translation of overseas earnings this year. So there's a handiote memoir at the back of the pack.
But overall on costs, no, I think in the roundings, there's some pluses and minuses.
Thank you, both.
We have a question in from Matthew Yates of Bank of America. Matthew, your line is now open.
Hi, good morning, everyone. Thanks for the presentation. A couple of questions, please. The first one, hopefully straightforward, is can you just remind me the Sensitivity of the group tax rate, if the press are right and there's any change in the U. K.
Corporate rate going forward? And then the second question is, I wanted to ask about Croda's exposure to soft commodity prices, Both in terms of using things like vegetable oils as a feedstock for your Personal Care business, so should we be worried here about any Cost inflation leading to a margin squeeze? And then also in terms of an end market for your Ag business within Life Science And whether that your sales actually benefit from the higher crop price environment?
Yes, I mean, Hi, Matthew. Yes, let me answer the second question, and I'll get Jes to do the tax. Yes, I mean, we are seeing raw material inflation, which Which we haven't seen for best part of about 8 to 10 years. So we are we're very pleased with that. We like raw material inflation in Croda.
We Yes. Effectively it's a function of pricing power in your business. Can you get your prices up? So we've initiated quite significant Extensive far reaching price increases and there's no lagging kroder is the point on raw material increases. So We've put significant increases up across a lot of our all three businesses and we expect no margin deterioration as a consequence of that.
And the good thing with that is everybody's aligned in the industry. Now when your suppliers and your customers are seeing demand increase coming through At the rate that we're seeing at the moment then, it's a good there's an excellent chance that you get your price increases through because your customers The priority is allocation and demand and getting products rather than the actual cost of the materials. So we've been waiting for this for about 10 years. So we think the raw material prices will continue to increase through the year. We are exposed to some Softer oils, I think the best way of looking at it is rape, palm and soya oil.
We don't buy them. They're the proxies for our Raw material index really effectively for the consumer care business and quite a large part of our industrial portfolio. So we don't buy them directly, but we buy derivatives of them. But our raw material pricing follows the pricing Of those products. So, yes, we're watching that with interest and we're pleased that we're applying increases across the board there.
On crop, I think We don't see any big difference to crop to what we've seen in the last 12 to 18 months. Crops had another good year for Croda. Your underlying the Crop Protection business is up 3%, seed treatment up 10%. So we're expecting a continuation of that going forward. So we don't think that's going to have an impact Significant impact on demand.
Jez, tax?
Yes. Hi, Matthew. So tax, we came down about 1 percentage Point overall in 2020 to 24 percent for the effective tax rate and you can see some lower profitability in areas like France Which have relatively high tax rates therefore sort of benefiting that tax charge. In terms of the U. K.
Impact, I would say it could account for up to about a quarter The profit given that we've got a big manufacturing engine based in the UK. So Potentially, yes, if you saw a 4 percentage point change in the U. K. Rate, maybe you'd start to see something in the order of 1% on the group Effective tax rate, so yes, 4% to 5% would probably play through to that 1% for the group.
Thanks very much guys.
We have a question in from Nicola Tang from Exane BNP. Nicola, your line is now open.
Thanks. Hi, everyone. I wanted to ask about the ECO plant, first of all. I think you mentioned in the slides you're offline since September, but expect to be back online at some point in H1. Can you give us a little bit Detail on what the issue is and what you need to or what needs to happen to get it started back up and sort of financial impact for 2021?
And then the second question was around the Pfizer contract. And Stif, you kind of mentioned it in response to Gunther's question in terms of outlook beyond 2021 and being quite positive on how things can shape up for 2022 plus as well. Based on the terms of I think the final thing was a 3 year contract. So based on the terms of that specific contract and The fact that you're making these big capacity investments, can you talk a little bit about revenue contribution either specifically from this contract or from sort of lipid delivery in general basically beyond 2021. Thanks.
Yes. Okay. Quite a few questions around that. Let me do the Pfizer sort of vaccine question And then hand back to Jes for Eco. Yes, on the Pfizer one, I mean, the best way of looking at this is we'll guide you on Pfizer Through the year and into next year.
That partnership is just going from strength to strength. I mean one of the big things that they're filing at the moment To the FDA is that they've run the data and they've done some brilliant work in both Pfizer and BioNTech Supported by some brilliant work by Croda R and D Chemis as well in looking to store this vaccine at refrigerant temperatures minus 15 to minus 25 As opposed to cold storage temperatures of minus 60 to minus 80. That's big news in so much as in terms of their expansion into emerging markets As we inoculate the world, that gives them a lot more flexibility to target other countries as they expand their rollout So, but Croda has played their part there because a lot of that is a function of lipid purity and we're deliberately vague with that by the way. And there's some really Clever science to upgrade the lipid purity at pace and at scale to deliver to Pfizer BioNTech's requirements. So That partnership is going from strength to strength, which is great news.
The wider I mean taking a wider view, we're beholden to Pfizer to better understand Their rollout demand for 2022, 2023 looks positive at the moment, but there's a lot of variables as they would say. So that's difficult to predict. But it's likely to be as we see it now like to be positive from where we are today. So that's good news. The expansion program is to deliver Clearly to deliver further future growth in the Pfizer BioNTech relationship, but it's also to deliver 2 other things.
It's yes, we've got 60 other vaccine projects Around the business at the moment and a lot of those are exciting. Most of those are classic krode, they're like £1,000,000 to £3,000,000 worth of sales. But a lot of those are sort of here for the next few years we can we see. So we call it a vaccine boom in sales Potentially, we're at the early stages of that. Difficult to predict on size of this 2022, 2023.
But nonetheless, we're very excited about all of that. I think the most important thing behind all of that is to make sure that we're not just focused on the Pfizer BioNTech partnership in management of capacity. It's looking beyond this at the whole gene therapy market as well. Gene therapy is a big area of opportunity. Well beyond COVID-nineteen, there's lots of discussions that we're having around cancer drugs, oncology drugs, infectious disease treatments.
So I think this is going to be a new drug class that many R and D scientists have felt and pharmaceutical industry has felt for years, but it looks like It's upon us. So we have to obviously build and think strategically about the longer term opportunities rather than just the shortened ones as well. So all in all, hopefully that's answered a few of those sub questions there. Let me pass to Jez on ECO.
Yes. Good morning, Nicola. So first of all, the plant ran well from the Q1 through to September. So we know that the operation That was good. And we've got no problems producing the biobased surfactants.
So the chemistry of the technology works. What we ran into was an issue where the local regulator raised issues about the level of emissions coming from the plant. So we shut it down in And have done some work to rectify that and indeed we've got permission now to restart the plant this week. So that will be going ahead this week. We'll then continue to make some improvements to the plant to continue to further remove emissions From the plant.
In terms of impact, I guess, last year, we had 2 key impacts. We had In fact, the plant was not running from September, but we had clearly a full set of costs including depreciation for the year, Which we carried through in the Q1, so that's a couple of factors. The second area was the increase in Cost of the raw materials, the bioethanol, where we've been using the same grade sanitizer material and clearly that's been in Strong demand and therefore prices have been higher for that grade. And again, we've been doing technology work to allow us to use a lower grade Of bioethanol and cleaning up on the site, which takes us away from that sort of food grade dependency. So I'd expect in 'twenty one after Yes, I'll report Q1 obviously to then see progressive improvement in the raw material cost base, In the recovery of fixed costs of Ryland site and of course we can continue to expand then the white space sales in terms of the biosurfactants.
And we're absolutely clear from looking at the policies of people like L'Oreal and Unilever and others This drive towards sustainable materials is with us and will continue. So the sort of the strategic justification for The plan remains very firmly in place. So I think in 2021, we will make a smaller loss than the GBP 11,000,000 that we included in the release. But I think we'd probably still be in a loss in 2021 and looking to be profitable from 2020.
Thank you.
We have a question from Mubasher Chaudhry of Citibank. Mubasher, your line is now open.
Hi, thank you for taking my questions. Just to focus on around 2021, please. The Personal Care division saw a sharp decline in margins in 2020. Could you give us your thoughts on the trajectory looking into 2021, especially given the Ibogam acquisition being bought in? And then most on the organic side of things, how do you think the organic sales growth is linked to the duty free business Coming up, I.
E. Airline travel opening up versus just lockdowns coming off and face to face interactions coming back. Just some thoughts around the product exposure there would be helpful. And just secondly on Avanti, You've raised the sales guidance. Just some thoughts around the earn out that's potentially Quiet.
How much would we be baking in for that from a cash flow perspective? Thank you.
Okay. Yes, Good questions. Yes, on the Personal Care margins, let me try and explain the half two, half one effect as well as the overall effect. I mean, Quite unusual for Croda in Personal Care and quite a few one offs in there. The major issue is the it's a business mix Rather than a product mix issue.
So if you look at the product if you look at the gross margins at the product level and I'm talking about the 3 personal care businesses actives effects formulations, The margins are rock solid. There isn't any deterioration there. What we have seen is it's a function of the luxury and premium Market at the moment, it's down 14%. So our actives and effects business are down more than the formulation business. So what you're finding is from a maths point of view, There are higher margins and they're at lower sales.
So you've got that double effect on margins. And that's carried through the second half. But there's another couple of More one offs in the second half than anything else. Firstly, we've had Jez talk about the biosurfactant plant was loss making particularly in the second half. That's charged to P and L of course for each of the businesses and Personal Care takes a big waiting on that.
So that's had a temporary drag on margins in that business. And thirdly, we don't normally talk about it, but there's been a very strong Share movement in the last few months of last year and we have to charge we have a share based payment charge, which We charge 2 sectors as well. So Personal Care has had that in the second half particularly in the latter few months as the share price strengthened. So Both of those are sort of not really to do with underlying trading. Fundamentally, the important thing in this business is the margins are rock solid.
And overall, we should see growth coming back strongly once we get this moderation of lockdown. So the luxury what we're looking at what you should look at for us Is the luxury premium end of the market call it what you want. Once that starts to come back then Croda's business We'll be firing on all cylinders in Personal Care. And that is a function of going out, socializing, shopping, travel, going on holiday. And all of that means that Croda's business will come back.
And my sense of it, I'm very similar to the L'Oreal Chief Executive. We see pent up demand in personal care that we haven't seen for many decades. I think people are joyously desperate to put lipstick on makeup, go to put any hair care treatment on they can, Apply whatever lotions and creams they can when they go on holiday. People just want to get out. And we're cautiously optimistic, but we remain Bausch, just because we're still in lockdowns just thinking near term 1st few months in Europe and in Asia.
But once we get to full lockdown moderation, We're planning on a fairly significant rebound in Beauty Care because I think you've got this significant pent up demand I call And we've got to be ready for that. Jess, do you want to take the Avanti earn out?
Yes, absolutely, Steve. So good morning, Mubasher. So the overall the potential earn out is $75,000,000 The majority of that Has been provided as part of the acquisition accounting. So, although You have a different accounting charge according to whether it's owners who have left the business or owners who have stood in the business. So we still have some of the owners in the business Their charge for the earn out will go through the P and L, but majority is provided on the acquisition.
So there isn't a From a cash flow point of view, yes, the proportion that is earned would flow through Over the next 3 years for the performance in 2021 2022 on the anniversary of the acquisition. So yes, there will be a cash flow associated with that, which could be up £75,000,000 The thing that we would stress of course is that Yes. If the burnout was earned in part or in full, the benefit to Kroger is much bigger than that earnout. So the Profit generation and cash generation from those incremental projects would be much bigger than we would be paying away as the earn out. And the earn out only runs to the end of 2022.
So we expect to get the credit benefit for a number of years to come. So, I think we'd be very happy to see the earnout pay and because the profit benefits to Croda and cash benefit will be much stronger.
Thank you very much.
We have a question from Charlie Webb of Morgan Stanley. Charlie, your line is now open.
Good morning, Steve. Good morning, Jez. Thank you for the presentation. Just a couple of questions from me. So first off on Healthcare, when you look at the Ivanti business, Steve, I think you said breakout year essentially in 2021 for the Life Science business.
I mean, how do you see that Advanci business developing over the next 3 years? Clearly, there are a lot of talking about opportunities in mRNA for vaccines, But also oncology and therapeutics as you noted. How big could that business be in 3 years' time? Are we talking 100 So mid 100 of 1,000,000 in sales type of business. Just trying to understand the opportunity in front of you.
Clearly, with accelerated investment you're making, It seems like you're pretty confident on the pipeline. So just trying to gauge the scale of that potential breakout for Vivendi and the BioLift piece. And then just secondly, as we think of Personal Care, just touching on the kind of growth rates, When we think about the comparatives, if we just take the run rate of the Q1, which I think you're alluding to similar to the Q4 In personal, Ken, and then run that through, obviously, the EV comps in Q2, Q3. What type of growth rate are we looking at kind of Pre any significant reopening? That would be helpful.
Yes, good questions, Charlie. I'm not sure if we've got specific answers I'll try and give you the tone. I mean, Avanci, the point at which we acquired it, you could probably feel the excitement And the group because we if you remind everybody, we've been working with them for a couple of years, so we could see some of the opportunities before we acquired them. Post acquisition, we can only see more opportunity. So we're thrilled with it.
Shaked of Soderma, but it's probably Potentially even bigger than Soderma through the next few years given the pipeline that we're not talking to you about at the moment. But a lot of that is still The pipeline. So we still got to commercialize them and we've got to ensure that we can scale up from an operational point of view as well. So I think it's still too early to try and quote you significant numbers, but we will do our best to try and guide you over the next 12 months, 18 months as new projects come to market. But potentially, I suppose one of the big questions is How quickly will this gene therapy sort of drug class explode onto the market over the next 2 to 5 years because A lot of their technology is pointed towards that.
But they have got other technologies as well, which is in other areas too. So Very excited, but we remain excited rather than convert that to numbers for you at this stage. And It's also quite lumpy as you know healthcare. You can get big opportunities and sometimes you're surprised when they come. So we We'll as we said, we'll update you as we go along.
In terms of Personal Care growth rates, I mean, you're right. We've started the year as we finished in quarter 4. Demand is strong. We are seeing The benefit already of sustainability increased sustainability trends coming our way and we can see some even some of the Renaissance products in Croda are gathering Gathering growth potential. But fundamentally, we're not I don't think we should be quoting figures for Given the lockdowns are still in place, although fair to say our tone is positive in Personal Care, you can see it from May through to the end of the year.
And we're not firing on all cylinders yet. We need the luxury market to start to improve further so our actives and FX businesses And I think it quite simply is a function of freedom of lockdowns. If we get people in Europe and Asia increasingly Allowed to travel outside of their houses, they'll start spending money. There's no doubt about it. Shops, hairdressers Going on holidays and all of that's great for Croda Travel and people will spend as well when they do that I have no doubt.
So I think We're watching that closely and our business will respond very quickly as a consequence of that.
Maybe just one follow-up on Healthcare on Life Sorry. You obviously given that kind of you stuck to the mid term guidance of mid- to high single digit. But given I guess More of the portfolio increasingly today is now geared towards healthcare. As you say the pipeline opportunities are exciting in terms of what you see. Is that not a little bit conservative not to upgrade that kind of mid term guidance?
I mean could this not be a double digit growth business for a few years ahead? Just trying to understand when these things have changed. Yes. I mean it's
a good question, Charlie. You keep asking the good questions. But I mean it's a function of timing I mean we don't want you to get ahead of yourself or Croda, but we think the pipeline is outstanding. But We're feet on the ground in Croda and we have to demonstrate that we can commercialize that pipeline. So we will do that in our own way.
And once we've got firm evidence that That's translating to future extra growth. And of course, we'll keep you posted loud and clear. But at the moment, We're not changing any targets. And given the volatility out there in the market still today, it's I think it would be unwise to do that anyway. So We're cautiously optimistic, but certainly the pipeline is looking great.
Okay.
Thank you very much, Steve. Thank you.
Our next question is from Sebastian Bray from Berenberg. Sebastian, your line is now open.
Good morning and thank you for taking my questions. I would have 3 please. The first is on CapEx. Given the rate of growth in Life Sciences, it wouldn't surprise me if a lot of the capacity being added were filled quite quickly. Is it still realistic to think of €90,000,000 as base CapEx for the group?
Or are we going to see recurring growth projects in Life Sciences? My second question is on the acquired Alban Munle. This company sells its own products direct to market. Is this something Croda intends to do as well? And thirdly, just a technical question on the new Consumer Care segment.
My understanding was What was moving into this segment was about $40,000,000 of water treatment solutions from Performance Tech, but the number is a bit bigger than this. And there is a small number of sales, I think about $10,000,000 that has moved from Life Sciences. What has moved into this segment? Thank you.
Yes. I'll let Jes answer that, but I can guarantee you that there's nothing water treatment in the consumer care sector. I I mean, I can't think of a market that's completely that's polarizing in its outlook and facets than Water treatment and consumer care. Anyway, I'll let Jes answer that. But I mean CapEx, I mean just work on $90,000,000 is the base CapEx for the year.
That's fine. Yes. We tend to scream for about 5% to 6% CapEx as a proportion of sales. That's around 6%. So we're fine with that.
I mean the incremental spend in life sciences It's fine and adequate. We may do more than that through 2022, 2023, but they will be as a consequence of rapid expansion in drug delivery Primarily. So core business we're fine with. And we'll keep you updated on the what I'd call the healthcare CapEx Because that would be a function of growth anyway. And they are some of the highest returning CapEx as well they are the highest returning CapEx in the group in that area.
Alban Muller is a great little acquisition for Croda. It's driving Soderma effectively and Croda Into a whole sustainability agenda, lots of opportunities both at the offensive and defensive And but it's more the tone that it sets for us for the industry. They do have a small business that sells directly to the market and There'll be no surprise, but we won't be selling directly to the market. It's very tiny. It's very tiny part of that.
The big win for Croda is It boosts actives. We can look at the next generation actives in 100% sustainable ingredients and it gives us another edge In botanicals as well. And there's a big opportunity not just in Europe and America, but a growing opportunity in China as well. So All in the round, we think it's a great acquisition. And our French team who might be on the call are really excited with this.
So that's good. When our French team are excited about things in Soderma then we get excited. So we're really pleased with that. And you can ask me about Silvery if you want as well because that's a great product
So, yes, I think, we traditionally have 3 business units within Performance Technologies, Smart Materials, Energy Technologies And Home Care and Water Treatment, which was slightly odd combination given, as Steve indicated, that's a quite different market. Water Treatment is actually primarily an oil and gas Our product area is mostly for water treatment for shale gas and so forth, rather than much municipal water treatment in there. So what we've done is we've taken the home care and water treatment. We've moved the home care component into consumer And we'll move the water treatment component into Energy Technologies because that's where the rest of what's sort of in the lubricants and the oil and gas Product Area 6. So that's how we're breaking it up.
So yes, £43,000,000 of sales last year in Home Care. We should move into consumer and that's average Performance Tech margins. We do think the margins can be much stronger in that business. If you look at where the product opportunities are, they're in the eco product range And they're also in the fabric range that Steve was talking about in his presentation. So we think that that margin can be much better, Initially, it's dilutive to the Personal Care combination.
And then as you highlight, we've got about a £9,000,000,000 product Category swapping from life sciences to consumer and that's really because it's an area of sort of dermatological Call products which is really better suited in the consumer market where the customers operate rather than Treating it as a life science business, but clearly we've been moving progressively away from consumer health much more into patient health. So that's the other piece of the jigsaw that's moving.
Understood. Thank you for taking my questions.
We have a question from Sean Perry of Credit Suisse. Your line is now open.
Hi, everyone. Thanks for taking my questions. 2 for me, please. Firstly, on specialty excipients, at the Capital Markets Day in 2019, you mentioned that you're on 30 biologics platforms and we're targeting getting to 100. How has that progressed?
And Has Avanti accelerated that largely? And then secondly, on Performance Tech, you spoke a bit about Reducing cyclicality and improving the geographic footprint, are there any divestment candidates in there that would Sort of increase your 80% 86% sorry exposure to consumer markets even higher? Thanks.
Yes. Good questions. I mean on specialty excipients, we're moving very well between 30 100. I don't know exactly where we are, but we launched about 6 to 8 in the last 12 months even with the headwinds of lockdown. I mean there is targeting Existing markets as well as new markets.
For example, China is a good example there where there's lots of opportunities there as regulations open up and it allows To then start to sell products. So we're well on track. It's and we've got our new capacity coming on stream as well Imminently, literally in the next few weeks in Mill Hall. And we've also got our Japanese expansion as well. So we're well set with specialty excipients.
The specialty excipients are different to the Avanti lipid nanoparticle technologies. We've got 3 different technologies now in this drug delivery area. Avanci, you should read lipid nanoparticles and other things, specialty excipients separate to that. And then we've got these vaccine adjuvants from our Denmark facility when we acquired Biosector, all three of those have got are actually finding their way into COVID vaccines at the moment in different vaccines. So we've got 3 technologies that we're supplying there.
But yes specialty excipients is obviously still a big growth area for the group and It was growing about 9% in 2021 and it grows typically 10% to 20% sort of Where we look to see that. So yes, very pleased with that and the product range is expanding is the point there. Yes. In terms of PT, I mean in terms of PT, we look at all the businesses in the same way through this sustainability lens for the next few years. And that's going to create a lot of opportunities for us.
But there's also we've got to make sure we're on the right side of markets rather than the wrong side of markets. The team there are looking at in the usual way is how do we utilize big strength in that business. One of the big strengths is the renewability of the products. We've got a huge Percent of our ingredients in renewable natural products. So how do we harness that and utilize that into Some of these markets, these niche markets.
So the job there is to reduce the cyclicality because we don't want cyclicality. We expect to grow our business year on year Whatever the market environment is. And whilst we do that, we're looking to try and reposition products into faster growth markets there as well.
Great. Thanks a lot.
We have a question in from Chetan Udeshi from JPMorgan. Your line is now open.
Yes. Hi, good morning.
Hi, Jemma. Good morning.
Hi, First Steve, you referred to L'Oreal and what we talked about a few times on the call. And I was just looking at the numbers from second half and they had very Strong growth in the active cosmetics business, 20%, 30% growth year on year. How do we tie that with What you said about Croda's growth in your active business, That was the first question. 2nd was more clarification. I mean, when we talk about $125,000,000 revenue from the Pfizer contract In 2021, is that all incremental in 2021?
Or is there some which was already supplied last year, so it's more of a Continuation of that and not all incremental. And last question associated with that, BioNTech is talking about launching a PEG free vaccine, so essentially polyethylene glycol For COVID-nineteen, is that a product that Croda at the moment supplies as part of the 4 component system for COVID-nineteen vaccine? Thanks.
Yes. Let me do L'Oreal and the peg free vaccine and I'll pass to Jez on Pfizer. Yes, I mean L'Oreal, If you look if you get behind all of that figures there's lots of moving parts. But what they would say is through the year minus 14% in luxury and minus 5% in mass. If you look at Luxury for Croda, it's mainly active in FX and mass reasonable amount of formulation business.
We correlate pretty well with that. Our formulation business is better than that. So it's a lower negative than that as is the actives and effects. So We actually our performance is a little better than the L'Oreal stats. And the second half is very similar to them as well when you get underneath it for their growth rate.
So we're in a good position. We just need the luxury end of the market to come back. But The sales issue and the margins are intertwined. Once sales come back at the top end then margins will as well. So We feel much more confident about Personal Care today than we did 5, 6 months ago.
But as I said repeatedly now that A lot of it depends on this lockdown moderating further. So before we really get back to working on all of our cylinders. So we're in good shape though in Personal Care. And actually I think the big thing on L'Oreal if you really look at One of the slides that we presented there on the big move in sustainability, I mean, this is real. And L'Oreal will not take supply of ingredients from companies that don't meet their requirements and they're starting to do that already.
So We see that as a great opportunity for L'Oreal near term as well capturing extra growth. But also L'Oreal are the market leaders as well. So there's plenty of companies that will follow them So I think the L'Oreal point is a really important point, not just burying yourself in the stats. It's thinking about the big sustainability trends that They're going to lead the industry. No doubt we're well positioned for that.
Yes, in vaccines, I mean, we don't talk too much about projects, but we're working on a number of projects with Pfizer BioNTech and others Including the one you mentioned. And we've got there's obviously there's different opportunities To offer different things there. But there's also things like there's a potentially powdered vaccine coming out that they've talked about as well For just different vehicle to administer that. And again Croda's R and D is heavily involved in a lot of these projects. So it's great.
The partnership is improving as we said. Jes, just on the Pfizer comparator in Q4?
Yes, sure. Good morning, Chetan. So the $125,000,000 let's call it GBP 90,000,000 for 2021, we did about GBP 20,000,000 in 2020 of sales. So the
incremental sales benefit, we expect
to be GBP 70,000,000 Central South Bank, we expect to be 7,000,000.
Understood. Thank you.
We have a question from Ayesha Sharma from Stifel. Your line is now open.
Good morning, both of you. Thanks for taking my questions. I have 3, if I may, please. You have earlier talked about being on a price Discovery journey in your Healthcare business especially the specialty excipients. Life Sciences grew volumes by 7% this year, but was flat in terms of Price and mix, it would be nice to get some flavor on that please.
Second one would be how easy is it for you to expand capacities? As I understand it and I might be wrong is that you can easily convert your capacities also for life sciences. Just trying to understand that given the promising pipeline I'm trying to gauge if you are in any way restricted just by availability and not so much by the expanding demand. And the last one, the underlying growth at Personal Care you've guided earlier for 3% to 5%. Does that Guidance still holds true for your legacy business and the rest coming from iberchem or how should we think about the mid single digit Growth in midterm.
Thank you.
Yes. Okay. Let's do 23 and I'll get Jez back to you on the pricemix. Yes. I mean in terms of expanding capacity and hopefully you probably heard already, but try and summarize again for everybody.
There's 3 The big capacity growth in Life Sciences has been 3 technologies for drug delivery. And taking each one in turn specialty excipients which is something you all know about Hi, Purity, Exipients. We've put capacity. We've future proof capacity with our American and Japanese Expansion. So they're both on stream imminently.
So we're fine with near term growth, medium term growth there. Vaccine adjuvants, we approved capital investment in our bio sector Danish company Quite a few months ago. So that comes on stream in the middle of the year. So again, we're future proofing capacity there. So we're fine there.
And then LNP, we're scaling up As we speak and we're delivering to capacity to the needs of the vaccine world. But obviously we're trying to get ahead of ourselves as well. So Just to give you some flavor on that. In our U. K.
Facility by the from the start of this year to the end of quarter 1, we'll have quadrupled Capacity of 1 of our lipids our lipid technology. So the pace at which we're moving is significant. And these are not easy things to manufacture. You've seen that in the press with the vaccine manufacturers themselves. The scale up is tricky.
You can get a lot of yield issues. There's a lot of single dependencies in the supply chain. And there's multiple ways of these things falling over In the short term, but as months go by the supply chain becomes more secure for everybody and the same for Croda. So we're in a good position So we feel comfortable with capacity for the near term, but continue to invest As we've shown putting another £40,000,000 into further investments to allow us to future proof the growth there. Jez, do you want to just pick up?
Well, just on the medium term view, I mean, again, it's The mid single digit sales growth we feel more confident with now with Ibochem on board. Routinely can we generate year on year Midterm, mid single digits, yes, we can. In the Home Care business, we shouldn't forget about as well. But that's not because we don't believe we haven't got the confidence in Personal Okay. Personal care will come back and I think it will come back strongly once lockdowns are moderated.
But you should see those as medium term targets. I think We won't we're assuming when everything is back to normal, whatever that normal looks like and when we're free from any lockdowns because personal care is sensitive It's a lockdown, as you know. That's the issue. So we still got that. But, Jens, just on the price mix, Life Sciences?
Yes, sure. Hi, Isha.
I don't think there's anything particular that I would pull out of the fact that price mix was flat in the year. It was more of a volume growth story separate from the Avanti acquisition, which obviously we show separately for the moment. So, I would say that what we probably started to do by the end of the year was Become a bit more capacity constrained in specialty excipients as the new plant comes on stream, as Steve said, in the next few weeks. So what you saw was strong growth across the healthcare fees and solid growth in both seed and crop. So I think it's just The noise of the mix effect going on there, but we would generally expect price mix to improve over time as we capture more value As well as driving volume growth.
So, I don't think there's anything particularly unusual that I would pull out 2020 to Indicate a change of view for the future years. We should see both price mix and volume improve.
Thank you, Jill. Thank you, Steve. Thanks a lot.
We currently have no further questions on the line. I'll now hand back over to you, David.
Thank you, Gemma.
There are no questions coming through on the webcast. So I'll just hand back to Steve to wrap up. Yes. Well, hopefully, we've answered all your questions and you've got the good tone from Croda as usual. It'll be nice to see you all face to face next time.
I really hope we can. And I hope for the men they can rush out and buy this Silvery product as well because it might work wonders for all of us. Anyway, let's stop there and we'll see you again in the summit. Thank you.
Ladies and gentlemen, that concludes today's call. You may now disconnect your lines.