Good morning everyone, thanks for joining us today for our full year 2025 results. I am Per Widerström, I'm joined today by Sean Wilkins, our CFO. We start with the agenda on slide two, I will start with a brief overview of the year and some opening remarks, including an update on the strategic review. Sean will then take you through our financial performance, which is consistent with the trading update we gave a few weeks ago, as well as covering Q1 2026 performance. We will then open up for questions. Turning to slide three, before getting into the results, I want to address the strategic review and the context for today's presentation. As you know, following the U.K. duty changes announced in November, the board initiated a strategic review to assess the full range of options to maximize shareholder value.
The process has been comprehensive, including wide-ranging third party interest. We recently confirmed we were in discussions with Bally's Interactive regarding a possible offer for the whole group, and those discussions remain active. As a result of the ongoing process, we are deliberately keeping today's presentation short and focused on the full year 2025 results and the brief trading update. We are not providing forward guidance. Just to note ahead of the Q&A, we cannot provide further information on the strategic review or possible offer beyond what I have just said. We will not take questions on these topics. What I will say though is that operationally our priorities remain unchanged, disciplined execution, driving profitable growth, and strengthen the balance sheet. With that, let's move on to the performance summary. 2025 was a year of clear strategic and operational progress.
We delivered continued growth with revenue up 2% to GBP 1.8 billion, and strong momentum into the end of the year with Q4 our highest revenue quarter. Adjusted EBITDA increased 14% to GBP 356 million with margins reaching 20%. This reflects the structure improvements we have made across the business, including better market efficiency, improved bonus management, and a more disciplined cost base. Over the past two years, we have reshaped the operating model. We have simplified structures. We have strengthened accountability and embedded a sharper focus on customer value and returns on investment. The progress delivered within 2025 demonstrates that this reset is working. The business today is structured more efficient, more focused, and better positioned to respond to external change than it was at the beginning of this transformation. At the same time, we made further progress on deleveraging, reducing leverage from 5.7 x to 5.2x .
The sheer scale of the U.K. duty changes represent a significant headwind, and we have taken decisive actions to mitigate this. We also made it very clear in terms of difficult decisions that we're taking, including closing a significant number of stores and making further changes to ensure we have right-sized our cost base and allocate investment to where it generates the highest returns. Our initial actions are delivering the results we expected, and we are on track to deliver at least 50% mitigations of the impact in the first full year post-implementation. Turning to slide four and an overview of progress against the value creation plan pillars. We had delivered five consecutive quarters of growth up to Q4, but with operator friendly sports results last year it was a tough comparative to lap. We are back to growth in Q1 2026.
As you can see from the chart, this consistent return to growth marks a real turnaround from previous years. More importantly for 2025, we delivered a step change in profitability. You can see this clearly in the middle chart with adjusted EBITDA for full year 2025 being over GBP 40 million higher than any of the previous three years. We have already covered deleveraging, I would like to add that while we had to remove the medium term targets following the U.K. duty changes, deleveraging is absolutely still our focus. We will be disciplined with capital allocation, ensuring focus on cash generation, driving high return from our investments. Overall, while the external environment has become more challenging, the underlying trajectory of the business has clearly improved, and we enter 2026 with improved operational momentum and we are trading in line with our expectations.
I will now hand over to Sean to cover the financial results in more detail.
Thanks, Per. Turning to slide six, I'll take you through the financial performance for 2025. Starting with revenue, where the story was mixed across markets and brands, driven by the actions we've been taking to drive growth and improve profitability. In U.K. and I.E. Online, revenue declined by 3%, reflecting sports down 12% and gaming up 2%. The reduction in sports revenue is driven by a combination of factors, including lapping operator-friendly sports results in Q4 last year, as well as stakes pressure from our deliberate focus on customer value over volume and the general market trends, particularly horse racing. Gaming remained resilient, driven by strong William Hill performance.
While total 888 revenue in the U.K. was down 10%, contribution from the brand was up 9%, reflecting our refined marketing approach as we look to ensure we're getting the right ROI before scaling up any investment. International was the growth engine for the year and performed strongly with revenue up 9% driven by our core markets, which were up 17% combined. Within this, we had the benefit of the Winner acquisition in Romania, as well as record revenues being achieved in Italy and Denmark, where we continue to take market share. Spain was broadly flat for the year, which reflects some product gaps, particularly on the sports side, as well as less effective marketing and promo spend compared to the competition. This is an area we've been addressing through Q1 2026 on the product side and continue to place real focus on improving performance here.
In retail, gaming revenue was up 5%, driven by the successful rollout of the new machines. This was offset by sports declining 5% due to a combination of ongoing challenging high street conditions as well as the Q4 operator-friendly sports results last year. Turning to adjusted EBITDA. We delivered GBP 356 million, up 14% and representing a margin of 20%. It's worth pausing on that improved margin, which is up 220 basis points over fiscal 2024. Improving efficiency and driving operating leverage is a key pillar of our value creation plan, and having set out to achieve 100 basis points per annum improvement, we more than delivered this in 2025, even with revenue coming in a bit behind our initial expectations.
There are several key drivers for this evident across all the divisions to a greater or lesser extent. Within Online in particular, our focus on promotional and marketing efficiency has driven improved gross margin, as well as enabled a lower marketing ratio. Coupled with the operating model efficiencies and disciplined cost focus across the board, we are delivering on our plan. In U.K. and I.E. Online, EBITDA grew 6% despite the drop in revenue driven by these improvements to bonusing and marketing. International EBITDA was a standout, growing 35%, reflecting strong growth and operating leverage, together with the migration of Mr Green to the in-house platform and the closure of SI Sportsbook, both big drivers of improved margins.
Retail EBITDA declined 17%, primarily driven by cost inflation, with operating costs up 3%, but having an outsized impact on the bottom line given the large fixed cost base in retail and 1% revenue decline. During the year, we conducted a detailed full review of our entire estate to identify perennially loss-making shops and identified around 230 shops for closure, 68 of which closed in Q4 2025, with a balance set to close in Q2 2026. Closing these shops is broadly break even from a cash perspective in year given closure costs, but should add GBP 11 million to EBITDA on a fully annualized basis. Turning to slide seven and our cash flow. The key headlines here are that we delivered GBP 188 million of underlying free cash flow and reduced leverage to 5.2x .
Notwithstanding that, it's fair to say that I was a little disappointed at our cash flow performance in the year, albeit a good chunk of this is just timing related. I have been indicating a small cash inflow earlier in the year, we ended with around GBP 50 million outflow. Some of this is just due to our EBITDA being lower than our original guidance, given the lower revenue. The remainder is primarily working capital or one-off related, with a normalization of accounts payable following a timing benefit in the prior year as well as starting to pay the legacy Austrian gaming tax liability. We are also yet to receive the Romanian license guarantee refund that we expected.
CapEx was broadly in line with our original guidance. We'd expect this to come down a bit in 2026 given significant investment in AI tooling and capabilities in 2025, as well as a new Leeds office and some catch up in catch-up CapEx in retail, all of which we wouldn't necessarily expect to see again this year. Leases were higher due to the new gaming machines and Leeds office. With retail closures, we'd expect this to drop back under 40 million GBP this year. Alongside the tax refund we received, this meant delivering 188 million GBP of underlying free cash flow. Given the exceptional costs and interest cost, both of which were in line with our guidance, this drove a cash outflow for the year.
Despite this, leverage reduced to 5.2x as a result of the significant improvement in EBITDA. We're not giving detailed forward-looking guidance. Clearly, given the leverage profile and the change in U.K. duties, our focus for 2026 is very much on cash generation and balance sheet strength. Turning to slide eight and to wrap up with an update on Q1 2026 performance. The year has started in line with expectations, albeit a slightly different profile to what we expected. U.K. Online is performing well and better than expectations, driven by gaming and the continued strength of William Hill Vegas, which has been seeing record revenue levels. 888 continues to decline in revenue. Overall, U.K. and I.E. Online is seeing double-digit contribution growth in Q1, an important start to the year considering the new duty rates now applicable.
International is not doing as well as we hoped with a mixed bag across markets. Italy continues to go from strength to strength and is up 20% in Q1. Denmark continues to see really strong growth, although it will begin to lap the platform migration soon. Where we're not as happy is Spain and Romania. In Spain, we continue to lag the market, but we've been making important improvements to the product through Q1, especially William Hill Sports. With further investment in product and marketing reallocated from the U.K. following the duty changes, we are hopeful of a return to better performance soon. Romania performed very strongly in 2025, but since the tax changes there in Q3 last year, coupled with a recession, the whole market appears to be struggling.
Like in other markets, Romania is seeing strong black market growth following tax increases, and as regulated operators, this is hurting us. We have to cut back on marketing and promotions to protect profitability, and the black market doesn't, so this impacts revenue. In particular, among our higher value players, we have seen a disappointing drop-off in performance, but we are working hard with the local team to make improvements. Retail is seeing good like-for-like growth and market share gains, but given the shop closures, we do expect to see reported top-line performance a little weaker but improved profitability. Overall, a solid start to the year with performance in line with our expectations. With that, we'll move on to take any questions. As a reminder, we won't take questions on the strategic review given the restrictions on what we can say.
Thanks very much for that, Sean. Just a reminder for people if they would like a question, please do type it into the question bar at the bottom of your screen. The first question is from Robert Huczko from BetPlay Capital. What do you see in the early days after a higher tax implementation in the U.K. market? Impact to date is stronger than you expected.
Hi there. Thanks for the question. We originally said that we'd see an impact of GBP 125 million-GBP 130 million impact. I think that's gonna be slightly lower now because we've reduced our revenue expectations in the U.K. We're standing today by the 50% mitigation that we've that we called out originally. We're expecting also to see market consolidation. We think that the long tail of players will get hit disproportionately hard by the tax implementation, and that will cause us to improve our market share. I mean, on the first 30 days, the truth is that we've not really seen any impact. You know, as I said in our performance summary, we are pleased with the way U.K., particularly U.K. online, is performing.
We really haven't seen an impact to date at all.
Thank you. Next question is from Ted Orme-Claye from SBC. You mentioned challenging conditions on the high street affecting retail performance. Can you shed any light on any specific challenges affecting the sector?
I mean, first of all, thanks for the question. Yeah, I mean, we do see the general macro trends as we all see when it comes to digital versus retail, and that is when it comes to leisure spend. There is a cost pressure into the sector. You know, as we outlined in our report today is that we have done a very in-depth review of our retail estate. As we outlined, we identified 230 shops that we are closing. What is to say that we have some fantastic, you know, plus 1,000 shops that are providing excellent service, experience, entertainment to our customers.
Obviously, with this more efficient retail estate, we will have, you know, sufficiently more improved the long-term sustainability in terms of cash generation and profitability.
Thank you. The next question is from Ray Prior from Prior Capital. AI developments in this statement sound very positive. Is the biggest benefit to revenues or costs?
Thanks for the question. It's a great question. I mean, we are very focused and very determined to be an AI-first company, in the best interest of the customer and our shareholders. Over the last couple of years now, we have invested into, you know, intelligent automation and AI, in particular agentic AI. And if you look at the benefits that we have seen that is accelerating as well, initially, we have seen that the primary benefits has been in terms of cost efficiency and effectiveness. More now we see also the revenue benefits coming through, not least in terms of how we are addressing customer lifecycle management, equally so how we do trading in terms of the sports book.
As of today, it is clearly the cost effectiveness where we have seen the benefits.
Thank you. The next question is from Yulia Brandstein, which is from Tresidor Investment Management. Hi. Could you please confirm how much of the GBP 36 million working capital outflow in FY 2025 relates to Austrian penalties? Could you break down the rest of that outflow?
Look, just to clarify, none of the working capital outflow is due to Austrian duty payments. They're not penalties. Look, just to be clear, of the GBP 50 million outflow, there are probably two key things to explain. The first is the normalization of payables. Which is the main impact on working capital. You know, expect to see a one-off benefit from payables in 2024, and with that moving the other direction in 2025. That's now normalized, we don't expect any more impact to that in 2026. On top of that, there are more than actually GBP 60 million of just one-offs. Those one-offs are our exceptionals, the exceptionals really are a mixture of platform investment and the cost to achieve our transformation program, so redundancies and other things.
On top of that, you've got several one-offs, things like the Italian payment for the Italian licenses and the deposit that we had to put down for those Italian licenses. There's Austrian duty. Austrian duty, in year in 2025 was GBP 8 million. That gives you a breakdown of that kind of GBP 50 million outflow, but just to reiterate on the question, none of the Austrian duty payment was in working capital. It's not a working capital item.
Thank you. The next question is from David Brohan from Goodbody. Are you seeing any reduction in the cost of media assets in the U.K. as operators mitigate the U.K. tax increase through reduced marketing?
Thanks for the question. We are yet to see any material change, changes to the cost as such and the price points. What we do see, though, there is a shift in terms of the media exposure and the media spend, where you see the long tail operators reducing spend and being absorbed by the tier one operators, but we are still to see a material impact on the media pricing as such.
Thank you. A follow-up question from David. How are you preparing for the upcoming World Cup? Are there specific product improvements planned in different markets? How much should a World Cup add to the revenue for the year?
You know, World Cup coming this summer is a fantastic opportunity to deliver our products and service to our customers. I will not here today say that, you know, what we have in our back pocket when it comes to delivering an excellent service to our customers. Absolutely, we are planning for it, we will be ready for it, and we will for sure delivering a fantastic experience and proposition to our customers.
Thank you. Our next question is from Scott Rudd. Have you had any further discussions with government about the impact of black market operators and how they are responding to the increase in black market activity?
Look, you'll remember that we called out when the budget happened that black market was a real risk to the U.K. market. We still absolutely believe that. I think the government put aside GBP 26 million in order to counteract that. Clearly, that's almost nothing compared to the enormous resources of the black market. We've been having ongoing dialogue with them to strengthen what they're doing about the black market, and I think there are lots of levers at their disposal to do something about it. Yes, it's absolutely an ongoing discussion that us and the BGC are having with government to strengthen the response.
Thank you. Just a reminder, if you'd like to ask a question, please do so by typing it into the question bar at the bottom of the screen. Next question is from Nigel from Alexander James Financial. When will we start to see any shareholder value? Since yourself and Per have joined, the share price has dropped significantly and debt has increased. Are we ever going to see debt repaid and more shareholder value?
Being a shareholder myself, I can reassure you that we are absolutely focused on delivering shareholder value. I mean, over the years now, as we have seen, we have had 2 years where we had the privilege to manage this company. As we have seen today, you know, after years of decline in terms of revenue profitability, you know, we are back to growth. We have substantially improved and expanded the EBITDA margin, and we are deleveraging. That is what we can control. That is what we are focusing on, you know, driving profitable growth, expanding the EBITDA margin and deleveraging, and we will continue to do that. It is the absolutely key 3 pillars of our value creation plan.
Thank you. We've got our next question from Giovanni Maria Parlangeli, from Bank of America. How are you positioned against the rise of new players in the betting market like Polymarket or Kalshi? Are you seeing the churn towards those players? How do you expect to defend as they capture a big share of the market?
It's James Finney here, Investor Relations Director. I'll take that one. I mean, really, they're very U.S.-focused. Clearly Polymarket or Kalshi would be classed as a betting product over here, so they don't have a license. We've got the Betfair Exchange, which has obviously been around for 20-odd years now. Don't really see those as a big issue in the U.K., and clearly we're not in U.S. B2C, so less of an issue for us.
That's great. Thank you, James. Just a reminder, if you'd like to ask a question, please do so by typing it into your screen that's there. James, I think we've got no further questions at the moment. Sorry, we just have one further question, sir, from Nicole Macedo from iGaming Business. Do you expect your revenue mix to change as a result of U.K. tax impact online? How much of your online revenue does the U.K. account for today?
No. I wouldn't expect our mix of revenue to change as a result of tax within the U.K. I don't know whether that's the question. I mean, you know, I expect the split between sports betting and gaming to stay the same. It's driven by other factors. I mean, we were really clear in our mitigations that we would take the fire hose, as we think of it, of product development and marketing and point it much more strongly at international. Frankly, because international is now much higher margin than U.K. online. We've been doing that over the course of Q1. We'll continue to do that over the course of 2026. As a result of that, we'll be earning richer margin revenue going forwards.
Yeah, that's the answer.
Thank you. We've got a follow-up question from Yulia Brandstein. Could you please elaborate on the cost savings that are coming from the retail portfolio optimization? I believe you mentioned the shops are breaking even on EBITDA rather than loss-making. How are you expecting to achieve GBP 11 million cost savings? Is it through reduction of central costs? Should we expect that to come through once you close down 230 shops? Does it relate to 86 shops closing in Q4?
Look, the first point on here is we didn't mention that the shops are break even on EBITDA. It's not the case. We're clearly, we're strongly EBITDA positive in our retail estate. The second point is that there's quite a distribution within the estate. You know, there's some very, very profitable shops. Then there's a fairly long, large group of reasonably profitable shops, and then we've got loss-making shops. When you close loss-making shops, you improve EBITDA alongside most of your other KPIs as well. Shop closures fall into several categories. There are ones that are just straightforward loss-making.
There are the ones that are basically close to other stores where we expect to salvage at least some of the revenue that we make in that shop by transferring it to another shop. Of course, that's very EBITDA-enhancing 'cause there's, you know, very little cost associated with transferring it to another shop. You know, there are lots of levers to pull to improve EBITDA by GBP 11 million. Just to make sure that everyone heard that, we are not break even on our retail estate.
Thanks very much. We've got no further questions at the moment, so maybe I could hand back to you, Per, for any closing remarks.
Yeah. First and foremost, I would like to thank everyone that is on the call. We are very excited when it comes to the future of Evoke. We have today called out that we are continue to see, you know, profitable growth. We are continue to see that we are expanding our EBITDA margin and deleveraging, and that is a great situation to have, obviously, coming into Q1 2026 with a great momentum as well. Very excited when it comes to Evoke going forward. Thank you so much and can't wait to have this opportunity to share results next time. Thank you so much.