Morning, everybody, and welcome to Saga's Results for the year ending 31st of January 2025. My name's Mike Hazell. I'm the Group CEO, and I'm joined today by Mark Watkins, our Group CFO. This has been a transformational year for Saga. We've delivered a strong financial performance and, at the same time, taken strategic action to fundamentally change the shape of our group. As a result, we're in a better position than we have been for many years to deliver long-term and sustainable growth. We've reported growth in underlying profit ahead of our previous guidance and continued net debt reduction and strong cash flow generation. Our travel businesses, comprising cruise and holidays, have had another outstanding year, with more and more customers choosing to take their holiday with Saga. We've completed our strategic review, outlined our plans, and delivered on those plans.
The result is a go-forward group that comprises a lower-risk insurance business now set for growth, a highly successful and fast-growing travel business, and a personal finance business with significant growth potential ahead of it. This is a strong position to end the year in, a position further strengthened by our new long-term financing arrangements, providing funding certainty for the next six years. In recognition of this progress, we are today announcing some medium-term targets. We expect underlying profits to reach at least GBP 100 million within the next five years and leverage to fall below two times. Before I hand to Mark to go through the financials, I've highlighted on this page some of our key trading metrics. The progress we are making is clear, particularly in our travel businesses. Mark will now talk you through this performance in more detail.
Thanks, Mike. Good morning, everybody. It's a pleasure to be here today. I'll spend the next few minutes covering the financial results for the group for the year ending 31st of January 2025. I'll then follow that with the outlook for the remainder of the year. I'm delighted to report that Saga delivered a strong set of financial results with growth across revenue, trading EBITDA, and underlying PBT. This growth was driven by the continued momentum in our cruise and holidays businesses, alongside an improved performance in insurance underwriting. Before we get too far into the detail, I should just highlight that throughout our financials, you'll see that we've introduced a split between continuing and discontinuing operations. This arises from the agreement for the sale of our insurance underwriting business to Ageas, as announced at the end of last year.
This means that the performance of that business and the associated written-to-earned accounting adjustment are now classified as discontinued. Alongside the growth I mentioned a moment ago, strong cash generation continued, albeit this was lower than in the prior year due to the expected reduction in the contribution from insurance broking, alongside some one-off positive inflows that benefited the prior year. Net debt also continued to reduce and is now GBP 590.5 million at 31st of January 2025. This is GBP 46.7 million lower than at the same point last year and ahead of our previous guidance. Reflecting this lower net debt and alongside the higher trading EBITDA, the leverage ratio reduced from 5.4 x to 4.7x . Turning now to the drivers of the growth in underlying PBT, Saga delivered an underlying PBT from continuing operations of GBP 37.2 million, which was 8% higher than the prior year.
This was driven by a 59% increase across our combined travel businesses, but materially lower earnings from insurance broking, which is consistent with our previous guidance. Finance costs increased as a result of the utilization of the loan facility provided by Roger De Haan as part of the repayment of the GBP 150 million bond in May 2024. Central costs reduced following the actions taken in the second half of last year. After accounting for our discontinued insurance underwriting business and the written-to-earned adjustment that arises due to the ownership of that business, the group reported a total underlying PBT of GBP 47.8 million, 25% higher than the prior year. I'll now go into a bit more detail of each of our core businesses.
Ocean Cruise continued to build on the momentum from 2023/2024, reporting a load factor of 91%, which was 3 percentage points higher, and a per diem of GBP 357, which was 8% higher. This drove an increase in underlying revenue of 10%, and due to the operating leverage within the business, the majority of this flowed through to gross profit, which was 20% higher. After the modest increases in marketing and other operating expenses to support this growth, Ocean Cruise reported an underlying PBT of GBP 48.9 million, 38% higher than in the prior year. Looking ahead to the forward bookings for 2025/2026, the load factor in the first half is currently 94%, 5 percentage points higher than at the same time last year, and the per diem is 7% higher.
For the full year, the load factor is currently 2 percentage points higher than at this time last year, with a per diem 8% higher. Our River Cruise business reports a similar growth story. Revenue increased 13%, driven by a 4 percentage point increase in load factors and a 14% increase in per diems. This resulted in gross profit and underlying PBT increasing by a third. As we've spoken about before, there is a significant opportunity to scale this business with the addition of chartered ships to our existing fleet of two Spirit-class river vessels. As part of this strategy, we're pleased that our newest ship, Spirit of the Moselle, joins the fleet in July, which will bring incremental capacity on an annualized basis.
Looking ahead, the forward bookings position is strong, with load factors in the first half of 2025/2026, 5 percentage points ahead of the same time last year, with the per diems 6% ahead. The booked load factor for 2025/2026 full year is 67%, slightly lower than at the same point in the prior year, with the per diems 6% higher. This reflects the same revenue management approach used in our cruise business, Ocean Cruise business, which optimizes load factors on a month-by-month basis, beginning with the early months. The full-year load factor is expected to be at least equal to that of 2024/2025. Turning now to our holidays business, revenue grew 7% and on a like-for-like basis after excluding the discontinued Titan River Cruises in the prior year. This was approximately 19%, driven by 9% more customers traveling with us and average revenues that were also 9% higher.
This, when combined with the one-off costs which impacted the prior year, meant that we reported a step change in underlying PBT, which went from GBP 1.5 million to GBP 10.7 million. The growth in this business is only expected to continue, demonstrated by our strong forward bookings position for 2025/2026, with revenue and passengers both significantly ahead of the prior year at 14% each. Consistent with our previous guidance, insurance broking reported a written underlying PBT that was materially lower than that of the prior year at GBP 14.1 million. This reflects an increase in the contribution in motor insurance of GBP 6.7 million, reflecting higher margins per policy, with the margin increase arising from net rate reductions on our three-year policies more than offsetting the impact of pricing action taken on our one-year policies. The contribution from home insurance, however, reduced by GBP 22.2 million and more than offset the motor increase.
This reflects lower policies available for renewal coming into this year, alongside continued inflationary pressure on net rates, which impacted our competitiveness, policy sales, and margins. Our other broking products, being primarily private medical and travel insurance, also remained under pressure, with net rate inflation in PMI and increasing competitive market in travel impacting the contribution from these products, which when combined reduced by GBP 6 million. These were, however, partially offset by reduced operating expenses following the restructuring in the second half of last year. Our insurance underwriting business, AICL, while discontinued following the agreement of its sale to Ageas, delivered a strong performance following several challenging years. The pricing action taken in response to elevated levels of claims inflation during this time resulted in the business returning to a profit, reporting an underlying PBT of GBP 10.7 million compared with a loss of GBP 1.4 million in the year before.
In addition to this, the current year combined operating ratio improved significantly to 100.7% from 117.1% in the prior year. Turning now to look at net debt in a bit more detail, net debt closed the year at GBP 590.5 million, which was GBP 46.7 million lower than the previous year-end. This, when combined with the increase in trading EBITDA, resulted in the leverage ratio materially reducing from 5.4x to 4.7 x. This reflects continued strong cash generation with GBP 109.6 million of available operating cash flow, which was only partially offset by capital expenditure, debt service, and some restructuring costs. I'll now cover the outlook for 2025/2026, taking earnings first. We expect the travel businesses to continue their momentum, with further expected growth across ocean, rivers, load factors, and per diems, alongside increasing passengers in holidays.
In line with our previous guidance, insurance broking earnings are expected to fall in 2025/2026 as we transition to the new partnership model with Ageas, with growth expected from 2026/2027 onwards. Overall, we expect underlying PBT to be lower than that of 2024/2025 before returning to growth thereafter. Trading EBITDA, which excludes the increased finance costs that we have guided to previously, is, however, expected to be broadly consistent with that of 2024/2025. In 2025/2026, as we embed our new capital structure and transition to the Ageas partnership, there are a few changes in one-off items that it's worth highlighting as they'll impact the group's net debt position. Firstly, the combination of the new term loan facility with HPS, which was drawn at the end of February, and the undrawn GBP 100 million delayed draw facility results in the group having secured its financing through to 2031 with incremental flexibility.
When looking at the impact of this refinancing, the group's blended effective pro forma interest rate, including the ship debt, is around 7.6%. Applying this to our total gross debt of around GBP 660 million results in total interest of around GBP 50 million, with around GBP 35 million of this relating to the corporate facilities. Also, in relation to the refinancing, we incurred between GBP 15 million-GBP 20 million of one-off debt issue costs, which, while amortized over the life of the facility for the P&L, will be paid during 2025/2026. If we now take the Ageas transaction, we expect around GBP 45.5 million of net proceeds from the AICL disposal, being in the total consideration of GBP 67.5 million less the deductions we previously guided to of around GBP 22 million. These include the discharge of AICL's Section 75 pension liability, the transfer of properties owned by AICL, and some transaction costs.
Finally, and also arising from the partnership with Ageas, we expect to incur cash implementation costs of around GBP 25 million, also consistent with our previous guidance. Looking ahead, these one-off items will reduce the deleveraging pace during 2025/2026, but we still expect net debt at the end of the financial year 2025/2026 to be lower than that of 31st of January 2025. Deleveraging remains a strategic priority for the group, and from January 2026, the pace of reduction is expected to accelerate. I'll now hand back to Mike.
Thanks, Mark. We've delivered a strong performance this year, but I want to spend the rest of this presentation standing back and looking at the strategic progress, which has been equally strong. Since joining Saga, I've been keen that we reinstill the core values and principles that made Saga successful.
Being clear on these principles and who our customer is is key to our success. Nobody knows this customer better than us, and we have a wealth of insight and experience to support us in what we do for them. This is a busy slide, and I won't talk to every point, but it helps demonstrate the opportunity and potential for Saga. You can see on the left hand of the page, there are currently 26.4 million people over 50 in the U.K., and with an aging U.K. population, this is expected to grow to over 31 million by 2050. They are an affluent group with time and money to spend. Saga is the brand for this age group, and you can see in the middle of the page, we have 93% brand awareness.
Once experiencing our products, our most loyal customers stay with Saga for 18 years on average, and our diverse product range means we can deepen our relationship with those customers, encouraging multi-category product holdings. Our database is key here. On the right of the page, you can see we hold rich and valuable insight into 9.4 million customers, and we're able to communicate with 7.8 million of them. We are operating with a market-leading brand, loyal customers, and a growing market into which we have extensive reach and insight. The opportunity for growth is clearly there. The actions we have taken this year mean we are now in a great position to deliver on this opportunity. Our cruise and holidays businesses are now all profitable and growing strongly.
The sale of our underwriting business and new partnership with Ageas moves us to a significantly lower risk, less complex insurance model with a fantastic partner to support our growth ambitions. Our refinancing means we have secure and flexible financing in place for six years and a runway to now focus on growth. Our vision will support this growth and guide our actions. We want to be the most trusted brand for older people in the U.K., and our growth plans will deliver this vision. Each of our businesses is well positioned, and we are now also able to look beyond our existing businesses, exploring new and relevant opportunities outside our proposition today. With this in mind, we've added a fourth strategic priority to the priorities we have previously talked to: focus on driving incremental value from new business lines and products.
There are a range of areas today where older people are not well served. Our insight and experience in delivering great products and services designed for that customer group represents clear growth potential. Now let's spend a few minutes talking to each priority. Our existing businesses, which comprise cruise, holidays, insurance, and money, each have a vital role to play in our future growth, and all are now well set. In cruise, we continue to see increasing demand for both our ocean and river holidays, and there remains significant growth potential across those products. Load factors and per diems are growing strongly, and we improve our proposition each year to further drive growth. We also welcome our newest river ship, Spirit of the Moselle, to the fleet later this year. Our holidays business is also growing well.
Having addressed the operational challenges that were holding that business back, there is much we can do to build on this and further develop our already much-loved holiday experiences. We have consolidated our travel leadership team with Nigel Blanks, formerly CEO of our cruise business, now taking overall responsibility for travel in order to better take advantage of the synergies we have available across those businesses. Our insurance business enters a transitional year as we complete the sale of AICL around the end of Q2 and prepare to go live with our Ageas partnership at the end of the year. These are exciting changes that transform the shape of our insurance business and represent significant growth potential as we develop that partnership.
Our money business remains an area with significant growth potential, growth that will be supported by falling interest rates and the U.K. government's recent change to the ring fence limit for investment banks, together with the bedding in of our newer personal finance products. As I mentioned earlier, the second pillar of our strategy represents the incremental opportunity we believe there now is to grow beyond what we do today and build on the plans we already have in place for our existing businesses. Our primary focus will be on delivering our existing growth plans, but we also believe there are opportunities to meet the needs of older people in ways we do not currently do today.
Our partnership strategy gives us a low-risk, capital-light route to explore these opportunities, and we believe, and we have already seen from the partnership discussions we have had this year, that our brand and insight is attractive to potential partners. The work to explore such opportunities begins now and will evolve over time. Updates will therefore come as and when we have further progressed and are able to speak about anything specific. Everything we do comes back to our customer: understanding our customer, engaging with our customer, and delivering products and services built on what we know about our customer. Our third strategic pillar, therefore, emphasizes the importance of customer relationships and the insight we have into our customers. Our publishing business is pivotal in this process, providing insightful and engaging content through a variety of formats.
Alongside our award-winning print magazine, our new magazine website now regularly sees more than 1 million visits per month. Building on this demand, this year we will introduce a new quarterly digital version of the magazine, available free to all Saga customers, hugely extending the reach of this fabulous product. Our digital newsletters, which cover a range of topics from travel, money, and lifestyle, are also proving incredibly popular. The 10.7 million newsletters we sent in January achieved industry-leading open rates of 46%, with minimal unsubscribe rates. These channels provide important feedback loops for us, supporting the continual replenishment of our database. That database currently holds the details of 9.4 million customers, with a communicable base of 7.8 million. With the power of this database, we are able to understand our customers better, communicate more intelligently with them, and design products with their needs in mind.
Finally, we have our fourth strategic pillar, focused on reducing debt and simplifying our operations. Mark has already covered debt reduction, which remains key, so I'll focus on the simplification component. Our business has historically been a complex, highly regulated operation, with revenue streams experiencing significant volatility due to the risk-based nature of our insurance model. This complexity drove an increasingly siloed approach across our businesses, impacting efficiency. Our systems and infrastructure were designed to serve this complexity, resulting in a rigid and costly operating model. The strategic action that we've taken over the past year will significantly simplify our insurance business, adopting a lower-risk model that removes much of this legacy complexity. Growth through partnerships will mean that we don't reintroduce unnecessary complexity as we grow. Mindset and culture are important here.
Our recent changes in leadership and the platform we have built for the business give us the opportunity to encourage a more agile, entrepreneurial approach to business, with efficiency and simplicity a key objective in the way that we do business. In short, we are creating a more streamlined and agile business with a lower-risk, higher-quality earnings profile, capable of exploiting the growth opportunities ahead of us. That growth opportunity is clear. With our businesses all profitable, our refinancing complete, and our new lower-risk insurance model being implemented, we are now in a strong position to deliver long-term and sustainable growth. The projections you can see on this page are supported by detailed growth plans for each of our businesses. They do not include new business lines or products we may introduce in the future.
The chart on the left shows the expected profile of underlying profit before tax, beginning with 2024/2025's continuing operations as the base. Mark has already mentioned 2025/2026 will be a transitional year, reflecting the group's new capital structure with incremental financing costs resulting in lower underlying profitability but broadly flat trading EBITDA. Thereafter, having implemented our partnership with Ageas, we see a clear path to growth across each of our existing businesses alongside lower financing costs as we reduce our level of debt. Our cruise and holidays businesses are already performing strongly, and we expect this momentum to continue. Our insurance business will operate from a lower-cost, lower-risk model with benefit from the strength of our new partner, Ageas. Our money business has significant future potential from its newly launched products and the recently lifted savings ring fence that will support growth in our highly successful savings product.
We are therefore confident in the outlook this gives us and our medium-term target of underlying profit before tax of at least GBP 100 million by 2029/2030. This growth in profits and the continued strong cash flow generation means that we expect net debt to continue to reduce significantly, with leverage falling below two times by January 2030. There is no shortage of growth potential here, and we are now in a position to deliver on that growth. Finally, to wrap up before we move to questions, we have made significant progress this year. We have delivered a strong financial performance, growing underlying profits and continuing to reduce our debt. We have taken significant strategic action, and as a result, the business is in a great position to grow. All of our businesses are profitable, and we have detailed five-year growth plans in place for each.
There is further opportunity for growth beyond these plans as we explore incremental opportunities. We're confident in our plans and the routes to delivering at least GBP 100 million of annual underlying profit before tax and a leverage ratio of below two times within the next five years. Our focus on customer and being the most trusted brand for older people will guide everything that we do as we continue to deliver great quality, differentiated products designed to meet their needs. We'll now move to questions, taking questions in the room first and then moving online.
Thank you. Good morning, Andreas van Embden from Peel Hunt. Thank you very much for the presentation. Just exploring more of the growth outlook. I appreciate that the per diems, particularly in the travel business, cruise, are going up, and that is sort of driving your revenue growth.
On the other hand, I don't think long-term you can grow your business without growing your customer numbers. If I look at travel, your customer numbers have come down in cruise as well, but your load factor has gone up. I just wonder how that works. You're guiding towards higher load factors, but I'm seeing lower customer numbers in travel business last year, and you're also still shrinking your insurance book. I just wonder, in your long-term outlook, what is your outlook for the growth in customer numbers, and how does that align with your increase in load factors? The second question is on insurance. Within that transition going towards Ageas, you've got this three-year product, which is still having a drag on margins, particularly on the home business.
How is that product transition going to work when Ageas becomes the sole underwriter of the business, and does that have any implications for long-term growth and margins within the broking business? Thank you.
By the duration of our cruises. This year, we've got longer cruises, which means the number of passengers in any given week and the number of cruises, therefore, might be impacted by that. That does not change the strong load factor. I think when you're looking at cruise, therefore, is that breaking up, or is that okay? When you're looking at cruise, therefore, I'd encourage you to focus on load factors rather than the customer numbers per se, because depending on the itineraries in any given year, the number of passengers traveling will go up or down in relation to that.
We've also had a dry dock this year, which will have also impacted the number of passengers we've been able to take. We are very confident in the growth in load factors, the growth in customer numbers. You're seeing that coming through very strongly in our holidays business. As I say, the load factor for cruise is very strong. We are also adding additional capacity into our river business, and we are seeing great early demand for that extra capacity. I do not think anybody should question the growth opportunity across our travel businesses, both on a revenue basis, load factor, or passenger numbers. They are all coming through very strong, and our early bookings for the new season are further evidence of that.
In terms of your question around three-year fixed, I think I'm going to hand to Mark, but it might be worth just explaining how the three-year fixed mixes with our underwriting, and therefore it's not an underwriting dynamic .
Yeah, sure. The three-year product is a price guarantee. The underwriting aspect of that can change every single year. In fact, can change midterm as well. The transition itself away from a panel structure is not in itself an issue for the three-year fixed price product because that price guarantee is provided by the brok ing business.
Is that product going to be retained under the new service Ageas structure?
It'll be so until we transition to the partnership with Ageas, then we'll continue operating the model we have today. What Ageas does in the medium term with that product, obviously, that will be up to discussion in the future. We will not give guidance on that right now, but the intention is that the product will continue. Any other questions in the room? No questions online?
Thanks, Mike. I'm Amelia from Deutsche Bank. I have a few questions. Firstly, you mentioned expected reduction in profitability from insurance broking in 2025/2026. Could you provide some further guidance to this?
We are not going to give specific guidance, but we have given guidance on the trajectory that we have been on. The key dynamic we are focused on is transitioning to the partnership to Ageas at the end of the year.
In the meantime, we've come into the year with fewer renewals, and that will impact, therefore, sorry, fewer policies in place, and therefore that will impact our ability to renew policies in this year. In the meantime, we're focused on driving price and margin, sorry, price and competitiveness to drive that volume, but the key change for the business will be the broking partnership at the end of the year. Thank you. Is there anything you want to add to that, Mark?
No.
Our next question is, you mentioned being in the market of the U.K.'s fastest-growing demographic. How do you think about cross-selling with regards to this group? For example, how many touchpoints do you have across the business per customer, and is this something you target?
Yeah, it's absolutely an opportunity. As I mentioned in my presentation, our ability to encourage cross-holding and cross-sell, I think, has been impacted by the complexity across our different businesses in recent years, and that complexity has led to quite a siloed approach. Clearly, there are opportunities for our customers to engage across a range of products. We do see it, but we can definitely be encouraging that more, and that's the value of operating a portfolio business in the way that we do. Our customers will come in through a number of different ranges across our business, and there is the opportunity to then broaden that relationship into other categories. We see that to some extent today, but there's a clear opportunity to do more of that in the future.
Thank you. Our third question is, how are you thinking about inflationary headwinds with regards to the travel business in terms of pricing but also costs?
I think the important thing when it comes to inflationary headwinds is the resilient nature of our customer group. This is an affluent customer base that have proven very resilient through whatever economic turmoil we've seen over a good number of years. They're an affluent group, and they've got time and money to spend. We don't expect that to continue. Our travel propositions are pretty price-elastic as well, so we can react to what we're seeing in the market, and our ability to do that is pretty flexible. A combination of price elasticity, a resilient and affluent customer base means that we don't expect to see a material impact from the inflation dynamics in travel.
Thank you. There are no further questions.
Any other questions?
I just have a follow-up on holiday. I think years ago, you had a target of getting to GBP 20 million on the line profit. You've bounced back this year to around GBP 11 million, GBP 10.7 million. Is that GBP 20 million target? I assume that's feasible. Is that beatable now with the new strategy?
Yeah, look, we obviously are performing very strongly across all of our travel propositions. Holidays is joining our cruise business in growth now. Previously, we had our ocean and river businesses performing very well, and holidays was catching up. Holidays has really hit its straps this year. We've fixed the engine, so we've got the booking systems and the website and the digital journey, the call handling systems, etc., all working now, and you're seeing that benefit in the operational improvements coming through right now. The opportunity, therefore, is to build on that.
We're seeing very strong bookings for the season ahead, and you'll see from the guidance we've given in our five-year journey that we expect that growth to continue. Yeah, the GBP 20 million target for our holidays business is not something we'd be concerned about in relation to that growth trajectory. We'll sail through that in that guidance. Any other questions before we wrap up? Good. I will just close with a few closing remarks. We're very proud of this year. We've had a great trading year, and we've made significant progress across all of our businesses. Really excitingly, we've put in some strategic foundations that mean we can now focus on growth. We've got a lower-risk insurance model which takes out risk and complexity from our business.
We've got travel businesses that are growing, and we've got a six-year financing facility in place that means we can now fully focus on growth without the near-term pressures that we've had in the past. We are excited about where this leaves us and look forward to taking you on the journey. Thanks, everybody.
Thank you.
Thank you.