WH Smith Stock Forecast

Stock Price Forecast

According to 11 analysts polled by S&P Global, WH Smith stock has a consensus rating of "Hold" and an average price target of 514p. The average 1-year stock price forecast is 17.59% higher than the current stock price, while the lowest is 370p (-15.41%) and the highest is 700p (+60.04%).

Price Target: 514p (+17.59%)

Analyst Consensus: Hold

Target	Low	Average	Median	High
Price	370p	514p	480p	700p
Change	-15.41%	+17.59%	+9.74%	+60.04%

Analyst Ratings

The average analyst rating for WH Smith stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Rating	Dec '25	Jan '26	Feb '26	Mar '26	Apr '26	May '26
Strong Buy	2	3	3	4	3	3
Buy	2	2	2	2	2	2
Hold	6	6	6	6	7	7
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	10	11	11	12	12	12

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Unknown Analyst UBS No rating	UBS	Hold Reiterates 600p	Hold	Reiterates	600p	+37.17%	Jun 5, 2026
Richard Chamberlain RBC Capital	RBC Capital	Hold Maintains 650p → 600p	Hold	Maintains	650p → 600p	+37.17%	Apr 29, 2026
Tim Barrett Deutsche Bank	Deutsche Bank	Hold Maintains 575p → 550p	Hold	Maintains	575p → 550p	+25.74%	Apr 27, 2026
Mark Photiades Canaccord Genuity	Canaccord Genuity	Buy Reiterates 762p → 680p	Buy	Reiterates	762p → 680p	+55.46%	Apr 24, 2026
Harry Gowers J.P. Morgan	J.P. Morgan	Buy Maintains 730p → 700p	Buy	Maintains	730p → 700p	+60.04%	Apr 24, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

1.59B

from 1.55B

2.68%

from 1.55B

Revenue Next Year

1.64B

from 1.59B

3.10%

from 1.59B

EPS This Year

0.43

from 0.40

8.14%

from 0.40

EPS Next Year

0.44

from 0.43

3.10%

from 0.43

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Aug 31, 2021	Aug 31, 2022	Aug 31, 2023	Aug 31, 2024	Aug 31, 2025	Aug 31, 2026
Revenue	886.00M	1.40B	1.79B	1.47B	1.55B	1.59B
Revenue Growth	-13.22%	58.01%	28.07%	-17.85%	5.43%	2.68%
Gross Profit	528.00M	862.00M	1.11B	852.00M	889.00M	926.86M
Gross Margin	59.59%	61.57%	61.96%	57.84%	57.24%	58.12%
Operating Income	-28.00M	119.00M	182.00M	154.00M	148.00M	122.20M
Net Income	-82.00M	47.00M	79.00M	54.00M	-144.00M	32.28M
EPS	-	-	-	-	0.40	0.43
EPS Growth	-	-	-	-	-54.23%	8.14%
Forward PE	53.60	20.40	16.48	13.52	8.61	10.24
Dividend / Share	-	0.09	0.29	0.34	0.17	-
Dividend Growth	-	-	217.58%	16.26%	-48.51%	-100.00%
Free Cash Flow	111.50M	103.13M	77.63M	16.25M	224.75M	-17.00M
No. Analysts	-	-	-	-	-	10

EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.

Revenue Forecast

Revenue	2026	2027	2028
High	1.6B
Avg	1.6B
Low	1.6B

Revenue Growth

Revenue Growth	2026	2027	2028
High	4.2%
Avg	2.7%
Low	0.8%

EPS Forecast

EPS	2026	2027	2028
High	0.51
Avg	0.43
Low	0.33

EPS Growth

EPS Growth	2026	2027	2028
High	28.1%
Avg	8.1%
Low	-17.6%