WH Smith PLC (LON:SMWH)
London · Delayed Price · Currency is GBP · Price in GBX 418.20
+4.60 (1.11%)
Jul 6, 2026, 10:33 AM GMT
WH Smith Stock Forecast
Stock Price Forecast
According to 12 analysts polled by S&P Global, WH Smith stock has a consensus rating of "Buy" and an average price target of 470p. The average 1-year stock price forecast is 12.37% higher than the current stock price, while the lowest is 370p (-11.53%) and the highest is 575p (+37.49%).
Price Target: 470p (+12.37%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for WH Smith stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 3 | 3 | 4 | 3 | 3 | 3 |
| Buy | 2 | 2 | 2 | 2 | 2 | 1 |
| Hold | 6 | 6 | 6 | 7 | 7 | 8 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 11 | 11 | 12 | 12 | 12 | 12 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Canaccord Genuity | Canaccord Genuity | Buy Reiterates 680p → 555p | Buy | Reiterates | 680p → 555p | +32.71% | Jun 24, 2026 |
| J.P. Morgan | J.P. Morgan | Buy Maintains 575p | Buy | Maintains | 575p | +37.49% | Jun 23, 2026 |
| Berenberg Bank | Berenberg Bank | Hold Reiterates 574p → 420p | Hold | Reiterates | 574p → 420p | +0.43% | Jun 16, 2026 |
| RBC Capital | RBC Capital | Hold Maintains 600p → 475p | Hold | Maintains | 600p → 475p | +13.58% | Jun 16, 2026 |
| Deutsche Bank | Deutsche Bank | Hold Maintains 550p → 390p | Hold | Maintains | 550p → 390p | -6.74% | Jun 11, 2026 |
Financial Forecast
Revenue This Year
1.59B
from 1.55B
Increased by 2.64%
Revenue Next Year
1.64B
from 1.59B
Increased by 3.05%
EPS This Year
0.38
from 0.40
Decreased by -2.99%
EPS Next Year
0.39
from 0.38
Increased by 0.79%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 1.6B | ||
| Avg | 1.6B | ||
| Low | 1.6B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 4.5% | ||
| Avg | 2.6% | ||
| Low | 0.8% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 0.44 | ||
| Avg | 0.38 | ||
| Low | 0.33 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 11.9% | ||
| Avg | -3.0% | ||
| Low | -17.6% |