WH Smith PLC (LON:SMWH)
London · Delayed Price · Currency is GBP · Price in GBX 505.50
+10.10 (2.04%)
May 26, 2026, 5:00 PM GMT
WH Smith Stock Forecast
Stock Price Forecast
According to 12 analysts polled by S&P Global, WH Smith stock has a consensus rating of "Buy" and an average price target of 610p. The average 1-year stock price forecast is 20.67% higher than the current stock price, while the lowest is 520p (+2.87%) and the highest is 700p (+38.48%).
Price Target: 610p (+20.67%)
Analyst Consensus: Buy
Analyst Ratings
The average analyst rating for WH Smith stock is "Buy". This means that analysts believe this stock is likely to outperform the market over the next twelve months.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 3 | 3 | 4 | 3 | 3 |
| Buy | 2 | 2 | 2 | 2 | 2 | 2 |
| Hold | 6 | 6 | 6 | 6 | 7 | 7 |
| Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 10 | 11 | 11 | 12 | 12 | 12 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| RBC Capital | RBC Capital | Hold Maintains 650p → 600p | Hold | Maintains | 650p → 600p | +18.69% | Apr 29, 2026 |
| Deutsche Bank | Deutsche Bank | Hold Maintains 575p → 550p | Hold | Maintains | 575p → 550p | +8.80% | Apr 27, 2026 |
| Canaccord Genuity | Canaccord Genuity | Buy Reiterates 762p → 680p | Buy | Reiterates | 762p → 680p | +34.52% | Apr 24, 2026 |
| J.P. Morgan | J.P. Morgan | Buy Maintains 730p → 700p | Buy | Maintains | 730p → 700p | +38.48% | Apr 24, 2026 |
| Barclays | Barclays | Hold Maintains 675p → 615p | Hold | Maintains | 675p → 615p | +21.66% | Apr 24, 2026 |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by TipRanks. The data is sourced from Wall Street analysts. Data sources.