WH Smith Stock Forecast

Stock Price Forecast

According to 11 analysts polled by S&P Global, WH Smith stock has a consensus rating of "Hold" and an average price target of 443p. The average 1-year stock price forecast is 22.75% higher than the current stock price, while the lowest is 350p (-2.94%) and the highest is 550p (+52.52%).

Price Target: 443p (+22.75%)

Analyst Consensus: Hold

Price Target

Chart

Target	Low	Average	Median	High
Price	350p	443p	420p	550p
Change	-2.94%	+22.75%	+16.47%	+52.52%

Analyst Ratings

The average analyst rating for WH Smith stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Chart

Rating	Mar '26	Apr '26	May '26	Jun '26	Jul '26	Sep '26
Strong Buy	4	3	3	3	3	3
Buy	2	2	2	1	1	1
Hold	6	7	7	8	8	8
Sell	0	0	0	0	0	0
Strong Sell	0	0	0	0	0	0
Total	12	12	12	12	12	12

Latest Forecasts

Analyst	Firm	Rating	Rating	Action	Price Target	Upside	Date
Richard Chamberlain RBC Capital	RBC Capital	Hold Maintains 425p	Hold	Maintains	425p	+17.86%	Sep 22, 2026
Tim Barrett Deutsche Bank	Deutsche Bank	Hold Maintains 390p → 350p	Hold	Maintains	390p → 350p	-2.94%	Sep 17, 2026
Harry Gowers J.P. Morgan	J.P. Morgan	Buy Reiterates 575p → 550p	Buy	Reiterates	575p → 550p	+52.52%	Sep 17, 2026
Mark Photiades Canaccord Genuity	Canaccord Genuity	Buy Reiterates 555p → 535p	Buy	Reiterates	555p → 535p	+48.36%	Sep 17, 2026
Luka Trnovsek Berenberg Bank	Berenberg Bank	Hold Reiterates 420p → 440p	Hold	Reiterates	420p → 440p	+22.02%	Sep 17, 2026

More Analyst Ratings

Financial Forecast

Revenue This Year

1.61B

from 1.55B

3.64%

from 1.55B

Revenue Next Year

1.65B

from 1.61B

2.57%

from 1.61B

EPS This Year

0.39

from 0.40

-2.02%

from 0.40

EPS Next Year

0.37

from 0.39

-4.04%

from 0.39

Fiscal Year	FY 2021	FY 2022	FY 2023	FY 2024	FY 2025	FY 2026
Period Ending	Aug 31, 2021	Aug 31, 2022	Aug 31, 2023	Aug 31, 2024	Aug 31, 2025	Aug 31, 2026
Revenue	886.00M	1.40B	1.79B	1.47B	1.55B	1.61B
Revenue Growth	-13.22%	58.01%	28.07%	-17.85%	5.43%	3.64%
Gross Profit	528.00M	862.00M	1.11B	852.00M	889.00M	935.47M
Gross Margin	59.59%	61.57%	61.96%	57.84%	57.24%	58.12%
Operating Income	-28.00M	119.00M	182.00M	154.00M	148.00M	108.17M
Net Income	-82.00M	47.00M	79.00M	54.00M	-144.00M	36.93M
EPS	-	-	-	-	0.40	0.39
EPS Growth	-	-	-	-	-54.23%	-2.02%
Forward PE	53.60	20.40	16.48	13.52	8.61	9.32
Dividend / Share	-	0.09	0.29	0.34	0.17	-
Dividend Growth	-	-	217.58%	16.26%	-48.51%	-100.00%
Free Cash Flow	-	-	-	-	38.00M	-27.33M
No. Analysts	-	-	-	-	-	10

EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.

Revenue Forecast

Chart

Revenue	2026	2027	2028
High	1.6B
Avg	1.6B
Low	1.6B

Revenue Growth

Chart

Revenue Growth	2026	2027	2028
High	4.5%
Avg	3.6%
Low	1.4%

EPS Forecast

Chart

EPS	2026	2027	2028
High	0.44
Avg	0.39
Low	0.35

EPS Growth

Chart

EPS Growth	2026	2027	2028
High	11.9%
Avg	-2.0%
Low	-12.5%