Martin Adams. I'm the Head of Owner Relations here at, following the release of our half-year results this morning, we're now gonna give you a short presentation. We'll take you through the strategic progress and the financial outcomes from the first half of the year. The presentation's going to be given to you by Kristo, our Co-Founder and CEO, and Matt, our CFO. If you have any questions as we go through, please do just hold on to them for the Q&A session at the end. Because we've got a hybrid format this morning with people in the room and some people on Zoom, then I'll just explain just before we head into the Q&A how that'll work. With that, over to you, Kristo. Thanks.
Thanks, Martin. Thanks everyone for joining us for the first time. We're gonna be doing this every six months, so those who miss today, you'll have the chance next time. Thanks everyone for joining us on Zoom. We can't see you at the moment, but we know you're going to be there with us, and we're looking forward to you joining us for the Q&A. Just to kick off, I'm gonna talk us through the progress that we made over the last six months, much kind of how our customers would view the progress that we've made, and then Matt's going to talk us through the numbers, the financials, and the impact to the company. Then we have the Q&A. There's gonna be plenty of time, don't worry.
As we go into this, as a reminder of why I started this company with my co-founder 10 years ago is to make money work without borders. Very specifically, in spite of country borders and national currencies, the world is getting more online, more connected, more digital, especially now, and we expect the money to work instantly, conveniently, transparently, and for less and less friction, for cheaper and cheaper cost across the borders as it works locally for us. Well, that's not the case today. Most of the money is moving through retail banks. It's expensive, slow. It's quite inconvenient to the level of unpleasantness, and actually you don't know what you're being charged. When we look in the numbers of this, it's 18 trillion moving cross-currency per year.
Maybe even the more interesting part is the fee. Who's picking up the tab for this? It's more the businesses, small businesses and individuals. There's some logic to this because most of these fees are not transparent. Most of this is just exchange rate markups that perhaps are not as easily understood by small businesses as they are to the enterprise CFOs. The problem to solve for the world is pretty enormous. It's GBP 190 billion in annual fees raked in by mostly retail banks. Back then, we started TransferWise to address each of these fundamental problems of making something that is cheap, fast, convenient, pleasant, and transparent to use across borders.
When we started working on this, we realized that we have to actually change the entire plumbing beneath. We had to give up on the traditional correspondent banking model and completely build up our own network. That's the reason why I'm going to start from that perspective. Here's a world map. With the countries in dark blue, these are the countries where TransferWise, or now Wise, is more embedded. We serve people sending money to this country and also from this country. You can see it can go from the U.S. to Sweden or U.S. to Australia and from Australia to the U.S. The countries in light blue are the ones where we send money to, but we don't send money from these countries. These are one-way routes for us.
Now if we just take some examples of how we developed our own underlying network over the last six months, we'll see things like we launched in India. We started serving transfers and moving money from India. We also added destinations like Fiji. On the side of operational efficiency, we improved the way how we monitor fraud and bad behavior in the U.S., how we negotiate banking contracts in the Nordics, and we optimized things that we do in Japan around safeguarding. You're going to be hearing Matt talking through the operational efficiencies. These are just some examples that have given rise to that. On the other hand, some improvements on the network gave us a lot more speed.
That's that example is more Asia-focused, where we're just able to move much, much more money movement into instant. Some of these improvements have been global. Things that we've done on treasury have actually affected all of the routes at the same time. These are pretty sweet as well. Now when we look at what's come out of this and starting to go into the fundamentals, the first thing is we've lowered our fees for almost 2.5 million customers. It kind of comes out in numbers as well, where it used to be around 69 basis points average, and we brought it down to 62 basis points.
This might be something slightly unusual for a company, so kind of an unusual achievement for a company to celebrate. Let me kind of take you through why we do. The lower transparent fees is the number one reason. It's the number one reason why people and businesses switch their international banking from their bank or from PayPal or from somewhere else to Wise. It's the number one reason. Second, it's the number one discussion topic when our customers recommend Wise to their colleagues, to their peers, to their family and friends. It's the number one thing that they talk about when they talk about Wise.
Perhaps less obvious, it's also a big reason. The Wise fees and the transparency around these fees is one of the big reasons why our integrated bank partners choose to integrate Wise into their own offering. For the neobanks or the challengers, it's basically to win the primary bank accounts from their traditional competitors. From the traditional banks, it's more to fend against the challengers. Overall, we're setting the expectation by lowering these fees. We're doing this sustainably. Matt's going to give a little bit more color on the financials, how that's looking like. But this is a very central thing that makes Wise what it is today. Then moving on to other fundamentals.
The speed of transfers, thanks to many of our network improvements, is going up. Now, 40% in the most recent quarter, 40% of transfers arrive in less than 20 seconds on the recipient's bank account on the other side of the world. Money leaving someone's account in one country, and boom, 20 seconds later, it's already there with the recipient. That's, of course, blows their mind if you're used to the two-five business days with your bank. Actually, it's also slightly cheaper for us to operate, thanks to the time-based cost that are involved in liquidity, FX exposures, and such.
Also, I should say customer support, because when the money is already there, can't really ask, "Where's my money?" Moving on from the fundamentals, it's really we've now been talking through moving money, and moving money is really kind of central to everything that we do. The response to the problem, how we move money, is our Wise transfer product. But it's not just transfers that customers use us for. Increasingly, both individuals as the Wise account or businesses as the Wise Business offering use us for something more, something that does their entire international banking.
This infrastructure that we built to operate these transfers, to move money, to hold, and receive money for our customers, we then open as the platform to our bank partners, to other products that build it into their own offering. We'll go through some more of those. First of all, you might remember actually, perhaps because some of you might have had access to that, this concept of international banking, I never had it, because I was not in the group. It was there for the very privileged. It was available from the largest banking brands in the world. You could get multiple currencies, multiple bank accounts, around the world. This is now in your pocket. It's there with a couple of taps.
We completely democratized this concept of international banking. We brought it to everyone. We lowered the barriers for this. Guess what? This resonates with people. In the six months, the balances we hold for our customers have, or rather that they hold in their Wise account, has gone from GBP 3.7 billion to close to GBP 5 billion now at a rate that's pretty incredible. This is partly thanks to the way we're able to move money around the world, but it's also these features that we've added to the Wise account to make it a more complete international banking offering, and a modern one. Now, while people really like it, there's more features that we're adding, such as Assets.
Assets is a feature we added only a month ago, and it's starting to roll out in the U.K. where we enable people and businesses holding their balance not just as cash, but actually hold the balance invested in the world's stock markets. They can choose to have their current account that still works for them as a current account. When they put the debit card in the ATM, money's going to come out. But they get the capital gains from being invested in 3,000 of the world's largest companies. This just started rolling out in the U.K. Other components of the Wise account are already there in many countries and rolling out around the world. Only today, we announced the Wise card launched in Canada to complete the Wise account offering for Canadians.
Moving to Wise Business. While individuals really care about the Wise account, they love it, about 50% of our businesses use Wise for more than just transfers. They receive money with Wise, they hold money with Wise, they use the Wise account for their international banking. Of course, for that they benefit from a few extra features. How do they sync with their accounting tools? How do they manage their team on the Wise account? A slightly more complete service for the growing complexity of the businesses that we're able to serve. It does show 61% of growth of volume increase for business volumes or volumes from business customers in our numbers that Matt's going to share in a bit later.
Eventually, I kind of started talking a little bit when we talked about price, why Wise Platform, how that fits in. This is the place where we open up the same network that we're building for our own tools, we open it up to our partners because we believe that to get the benefit of that new paradigm of moving money around the world and international banking, you shouldn't need to download the Wise app to be able to use it from where your money already is, mostly sitting in your bank. Banks get very excited about this, so the neobanks like Monzo and N26 use this as a way to lure customers away from their traditional competitors because they just have so much better international banking experience built in than their traditional competitors can do based on their correspondent banking.
Of course, the traditional players are interested in this for the same reason. It opens up new avenues. We can imagine accounting tools and expense management tools taking care of your international payments in the future, more built into your business processes. This last six months, as you see again the world map, we've kind of rolled these out from east to west to east, but also from more traditional players like Shinhan Bank, one of the largest banks in South Korea, to the more newer challengers like Fortú and Onuno, but also tech companies like Alphabet integrating Wise into their Google Pay offering for international transfers in the U.S.
Now following from this kind of thinking of using the Wise network as a platform or other companies, other parties using it as a platform, we recognize that we are kind of redefining the expectations of what people and businesses expect and how they can use money internationally. It comes from those instant cross-border transfers that blow people's minds. It comes from demonstrating that we can sustainably reduce fees. Guess what? That becomes an expectation. As we demonstrate this can be done, this is going to be expected from us as well as every other bank on the street. With that, we see that the industry or the other players in the market are taking note.
Banks are trying to figure out how to respond to this. They haven't given much love to their international banking services for decades now, but they will be because they see this happening. Incumbent payment providers are seeing that, working with the cash and the manual processes is going to be expensive and people are not willing to pick up the cost, so they're moving more towards digital alternatives. There's digital challengers in different areas kind of starting to scale cross-border. Then there's a lot of excitement around decentralized clearing on blockchain or other means that are looking for use cases for cross-jurisdiction movement of value. This is all in the making. With the Wise Platform, we see ourselves helping many of them.
Like banks, we've talked through a few examples where we do. Other, especially digital propositions, we can help get to this new radically better paradigm. Other mechanisms like we're integrating instant payment systems all the time and if there's more ways how we can move money, then you should expect us to make some of these new features available in our own network to our customers. What we should expect from the next one, we've had the first results meeting, and in the next ones, we're going to be talking about price, speed, talking about transparency because that's what really quite largely defines the expectations to international payments.
As we go on, we're going to be setting these expectations to this industry and our customers are gonna be voicing this to their banks and others. Because what we see today is we've talked a lot about our payments are getting faster, cheaper, pleasant and transparent, and we do measure this. We see that our net promoter score stays at 75. We see that this word-of-mouth recommendation rate brings 68% of our new customers. Remember when I said, talked about why we lower our fee base? Because that's what people talk about, and that's that 68% that plays back here. That goodwill advocacy is leading to more customers. We see 22% increase in individuals, 44% increase in business customers being active.
That again leads to scale. GBP 34 billion of volume moved through our network, cross-currency. That's cross-currency volume that moved across our network in the last six months, which is a 44% growth on a year-to-year basis, which gives us a nice boost to scale, being able to do more with the same assets and infrastructure that we built up. Matt, now I'm gonna hand over to him. He is going to take us through what does this 34 billion number really mean and give us in terms of the company financials. Thank you.
Thanks, Kristo. Morning, everybody. Nice to see some new faces and familiar faces. I'll talk through the financial results, something close to my heart, talk through five numbers in summary, and then we can kind of go into a bit more depth. Remember, we've done our quarterly updates, so some of these won't be news to you. I think looking at them in aggregate kind of sets some good context. We have 34 billion, as Kristo said, growing 44% year-on-year. That's the absolute growth. There is significant volume to kind of continue growing through our platform. Actually, our customers paid us GBP 256 million in fees or revenue as businesses like to, we like to call this. Which grew 33%.
Remember on these calls we explained the reason that's growing slower is we managed to drop prices, 'cause we could over this period. Which means actually to move that volume, it cost our customers less. That's partly 'cause it cost us less. We'll go into this. The new numbers we'll talk today are around what does that mean for gross profit, Adjusted EBITDA, and then fundamentally as well, cash flows for our business. We generated GBP 174 million of gross profit. That's grown 46% year-on-year, despite these price drops. If you think about that, we kind of become fundamentally stronger over this period in that it costs us less to offer this service to our customers. We pass that back to our customers, but we still have this very healthy gross profit for our business.
As we explained in our listing, we invest this in a few areas. In addition to hires, we invest this in our teams and our product, people in this building and the many offices we've got around the world. We've grown our team. We've grown the team by over 30% over this period, and we're building the products. You know, the products you're seeing launch now is a function of what we've invested over the last years and actually what we're investing in now will continue to build products over the coming decade. Despite that, we have a healthy EBITDA. We talked around maintaining and sustaining an EBITDA margin. We're not in the business of growing that yet. We want to invest rather in the long term.
We hope to share that alignment with our investor base. We still generated GBP 60 million. That's a 24% EBITDA margin for the period. But actually if you look at the cash flow, we generated GBP 59, almost GBP 60 million of free cash flow, and that's growing at nearly 40% year-over-year. If you look at the fundamentals of this business, growing volume's very healthy, managing to offer that product at a cheaper price while still having a very healthy gross profit. We've ramped our investment, you know, with our engineering teams, our banking teams, to launch our products around the world, but still have some healthy fundamentals. Right. Let's get into that. What's driven that volume growth? You've seen these numbers before. Remember, this is around growth in our customer base, personal and business customers.
Look over this long period of time, the sustained growth that we're seeing over these periods. This is partly because remember, 2/3 of these customers, whether people or businesses, are coming through recommendations off the back of the investments we've made in our product. How much money are they moving? This is very stable, you know, over the long term. It's been a little noisy over the last year, maybe understandably with the pandemic, but actually the volume per customer is kind of back to pre-COVID levels. It's been growing slightly year-over-year as well, which has boosted our volume growth. Our volume's growing 44% year-over-year and businesses, as Kristo said, the volume that small businesses are moving through us is growing over 60% year-over-year. Actually in itself is a big business now, around 25% of our volumes.
Let's talk about how that translated, and normally people talk about revenue first, but actually cost starts with this. This is our marginal cost, our cost of sales divided by the cross-border volume that people move through us. We think about this as our marginal unit cost, actually reduced. The things Kristo spoke about, working hard, our engineering teams, our treasury teams to optimize away and engineer away some of the costs or the friction that sits between us and our customers. It's gone from 31 basis points to 24 basis points. Four of that came out of reduced bank and partner fees, and three of that came out of lower FX costs. We've passed that back to our customers. You ask why did we drop our prices?
Because we could, and in the long term this is our strategy, and this is how we managed to do it. This is the price drops that you've seen. Actually when you look at the take rate, you can see actually it didn't drop as much, partly because those price drops didn't happen at the start of that given quarter. They'll flow through, and we'll talk about that a bit. Actually this drop in the cross-currency take rate is a little bit offset by some improvements in other fees. Come back to the Wise account. The products that customers are really using today at scale are, you know, spending on their card, doing domestic payments, maybe other account fees.
You know, there's a you know, in the future maybe assets, but today this is where these other fees are coming from. You can start to see there that actually there's other things that we've introduced and built that's starting to broaden the base of where what customers are using us and paying us for. This is our revenue growth, GBP 256 million growing 33% year-over-year. When you look at gross profit, this is up 46% year-over-year to GBP 174 million. This gross margin improvement is fundamentally, but we've still got a very healthy gross margin delivered through a lower fee. We've had to charge our customers less to generate it, if that makes sense. This has supported a higher gross margin for the first half of the year.
That number's a little bit flattered in the sense that we made these changes to our—for example, on FX, we made the changes, saw the benefit, so actually saw a higher margin and then passed through the price drops. It's a little bit higher than, as you may know, we guided to for the full year. What do we do with this? As we said in the listing, we may have spoke to some of you at the time, we've invested this in three areas. We took prices, but the other things we can invest in marketing, but importantly, invest in our product and our technology. We can also pass this through as margins, but that's not the point of.
That's not the chapter that we're in as a business, and we got a long way to go before we run out of things to invest in for our customers for long-term growth. We've hired. We actually announced the other day, I think, that we hit over 3,000 Wisers. But actually by the end of the period, you can see the numbers here, and actually across the year, we've grown that number by 32%. That has continued, so that growth has continued through the year. We said last year that our margins are a little higher partly because of this. We've hired, we're busy building product now, and this has continued into this period as well. That translates through to some costs.
If you look at the sum of these two of admin these categories of admin expenses, you can see that employee benefit costs is growing around 30%, roughly in line with our hiring trends. Other outsourced services are growing much faster, and there's a few things going on in here. One is, we actually have some costs. This time last year, we weren't traveling at all, and we weren't putting on or doing anything like this. We weren't in our offices. So some of those costs, like I'm sure in your businesses, have started to come back now, which is good because we benefit from being in the same place as a team.
We've invested in marketing, but also there's some costs associated with just being a public company as well that's run up this number. Actually, when this is presented in aggregate in our accounts, you'll see that it's net of this capitalization. We capitalize and have capitalized some of our engineering activities. Essentially, we capitalize some of our expenses, and the rate at which we've capitalized has reduced in this period. What that means is we follow the relevant accounting standards when we look at each of the projects that we're working on. Given the scale and the way that the team has grown, let's take the engineering team, we've basically now capitalized less in this period than we have in the past.
You know, I look at Harsh and his team. They're still working on building new products and features, but, you know, we're iterating the products we have and building new products as well. There's no change in our strategy as to what we're investing in. When we follow the policy, we end up capitalizing less. That net has an impact that those costs appear to be growing. They are growing faster on including the capitalization impact. When you flow that through as to what's happened to EBITDA margin, we have a 24% Adjusted EBITDA margin, which is above where we've set expectations for this. Why is that growing? Well, actually, we spent a lower percentage on cost of sales at 32%. The employee benefit grew because actually the capitalization flows through that line item.
We saw the faster spend in outsourced services. Still a 24% margin for the period, which is more than enough that we need to generate the capital and keep our reserves growing and support our base as a business. This is it. It's growing at a 20% year-over-year, in part because a big driver is the changing capitalization's impact of that. 'Cause when you look at cash flow, this is growing at 39% year-over-year. Actually, the cash flow has converted 97% of that adjusted EBITDA in the period. You can see this is very healthy and solid growth, actually closer in line with how...
If you just look at the differences between the adjusted EBITDA and the free cash flow, actually if you just add back the capitalization, you can see that EBITDA excluding that capitalization trend is still growing around 40% year-over-year. Coming back to where we started, we're moving an awful lot of volume now, but actually it's still a tiny share of this market, growing healthily at 44% year-over-year. We've managed to reduce prices, and everyone in this building is particularly pleased we managed to do that. We've done that in an entirely sustainable way. Still, we're still generating this gross profit. We still generate a healthy EBITDA margin in our products, and which means we've invested much of that gross profit and we will continue.
As you hopefully understand, we've got very strong cash fundamentals in this business. You know, we're generating cash and capital at least at the rate we need to, and we're essentially funding all of the things that we're doing on price and speed with some very strong fundamentals from a financial perspective. On that note, just one more page is that, you know, we're eight months into the year now. What does this look like? We've already spoken about gross margins. On the back of this, we expect full year at around 65%-67%. Take rate, we actually those price drops that we put through in Q2, we only had a partial quarter impact.
If we can drop prices, we'll continue to do this. But hopefully you understand the sustainable manner in which we're going to be doing this. And then our revenue growth, as we get towards the end of the year, we can sharpen our pencils and we now expect revenue growth in the mid- to high-20s% for the year instead of the low- to mid-20s%. Thanks for your time. I'll pass it back to Kristo, and I'm sure we've got some questions.
Thanks, Matt. I talked a little bit about what we've been doing in the last six months. Matt took you through the numbers. I only have one slide left, which is to talk about the magic. That is kind of reflecting on how those two things stitch together. First of all, you remember I talked about these GBP 190 billion in annual fees that the banks rake in from mostly these hidden fees that they take on the cross-border movements? This is. It's an enormous, like, for the society, it's an enormous problem to solve. For us, it's an enormous opportunity. We're 2.5% into this.
We're kind of nibbling on the edges of this 190 billion, which once we're done, it's not going to be $190 billion, I can guarantee you that, but it's still going to be quite a lot. This is a big, big opportunity that has to deal with how people and businesses use money across borders in the next decades. Now, in order to address this, we first of all had to start from scratch because what was there before clearly wasn't working. But that allowed us to build a radically different, like fundamentally different experience when it comes to speed, at the cost, the price point that it is to offer that service, but also what the end customers are paying for this. It's creating something that's transparent in how to move the money.
It's creating an international banking experience that is pleasant, in fact. With that, we're now at the scale of moving 34 billion in six months, but we're growing that 44% year-on-year. We're at scale, pretty decent scale already, even though we're in the beginning, but we can grow this almost by half in a year. Where this, I guess the magic comes in is when you listen to Matt kind of talk through how the financial model hangs together, you see that we're not really thinking about what to do next quarter because the model is gonna tell us what to do next quarter.
We have a sustainable way how we take the benefits of the increasing scale that comes through our growth, in turn which comes through that better experience. Through the financial mechanics, we can both improve that experience further, say by reducing the costs and passing the scale effects on. We can hire more engineers and more people to build an even better, more pleasant international banking experience that is available to larger and larger groups of people, more use cases, and get more out of that GBP 190 billion annual problem that the world is settling by today. With that, just to leave that kind of framework with you, very happy to take questions. Okay.
I can see hands going up, so I need a moderator probably.
How do you wanna work this, Martin?
Okay. Yeah. Thanks very much. Okay. So we've got a couple of roaming mics in the room. Lauryn and Claire, if you wouldn't mind bringing one of those forwards. Yeah. If we start with Gautam. Thank you. Gautam is it switched on? It is. Would you mind just introducing yourself? What we'll do is just kind of like go around the room a little bit, and then we'll jump over to Zoom for a few questions from there as well.
Sure. Bringing prices down in the cross-border transfer market. Clearly you've got this platform that's very interesting, and you've got a number of institutions that are signed up. Can you first talk a little bit about the pipeline in terms of discussions with other technology companies and perhaps banks that you're having? Then just related to that, I think currently the volumes that are coming through Wise Platform are a very small share of the total, while you've already got, you know, some impressive names down there, Shinhan, Google Pay, Thought Machine. What do you think needs to happen to take that to the next level?
Do you think that you really need to get some of the bigger banks to try and give up their margins and sign up to that? Given your knowledge on the cross-border transfers market, do you think that's possible that say the JPMorgan Chase or Barclays of the world may run your product? Thank you.
Of course, Credit Suisse. No, not to forget. That's one of the.
Yeah, Credit Suisse too.
One of the targets. Thank you, Gautam, for the question. For sure, the Wise Platform is super exciting for us as we see the network that we built, the product that we built being available where the money already is, so in other banks. We see how banks take this as a competitive advantage. There's a lot of interest on the bank side as well. Just to first of all your question, of course it's early days for such a relatively new thing for banks to give something that they used to be doing to someone else to operate. This is gonna take time as we go through this process.
Also recognize that there's 26,000 banks in the world, and, like, it takes a while as the kind of the mass builds up, so that it.
It starts to show up in the GBP 34 billion that we moved in the last six months. It's almost a little bit of the challenge of, you know, our volumes are growing so fast that even though, like this thing has to be growing really, really fast to even then it's going to take a little while to actually start showing up in the as a kind of percentage high enough that we should disclose as a share. Did that answer the question?
Thank you.
Hi. Hi there. I'm Laura Connell from Marcho Partners
Yeah. I'll repeat it just in case it wasn't hearable on the stream. Thanks for the question. First was, and I'll get this accurate. It was, can you unpack a bit the guidance, the revenue guidance for the full year? And then secondly was explain a bit the FX, what the gross margin guidance for the full year, and it's particularly H2, does it appear a little bit soft relative to how we started the year? Yeah, absolutely. The drivers of our revenue are volume and price. It's not hard.
I mean, the first half of the year was a little bit of a tale of two halves or two quarters, where the first quarter we were lapping the first quarter last year, which was COVID, the COVID shock, right? It was when everyone disappeared, things stopped and then it got started again. If you look at the growth rate in the second half, the second quarter, actually what we're seeing for the second, we're seeing this just solid momentum on volume, whether it's people and businesses, and actually if you look at all jurisdictions around the world, yes, there's noise from this pandemic, but actually just pretty solid momentum going through that.
That's combined with what we've seen on price and take rate in that we've seen we've made some price drops and we expect to see at least for the rest of the year, the team is working to do some more of these. That's hard to predict which ones will land at which point in time, but this we expect would have an impact as well. Just the kind of catch up of the full half year of the price drops that we've already done and maybe some others. That's the revenue. It's just the zone that we're now comfortable with eight months in, we should have a pretty good view on where that'll land.
On the gross margin, it kind of comes back to the same thing, which is, you remember we explained that, we could do this price drop because actually we've managed to optimize the way. If you speak to our treasury team, they're really proud to say, we've worked out that we actually can take less exposures because some product changes and actually manage those better. So we've got less FX costs. But actually in the finance team, we'd sit and say, "Well, you don't, you need to see some evidence over time," right? So actually, you have a couple of months where you see reduced costs, but we hadn't dropped the prices yet, and that happened in the first part of this half year.
Actually the gross margin in the first half we think could be higher than actually the run rate into this, into the second half of the year. Clearly there can be volatility on FX. I'm sure the last few days have told us that nothing's ever going to be calm waters in this world. Actually like this region this range of the 65%-67% kind of gives us confidence over that full year. Call these couple of months windfalls or whatever they are. Actually, you know, it kind of reiterates interestingly that we drop prices 'cause we can and when we have confidence that we can do it sustainably. We don't do it 'cause we have to or we're not taking bets on this stuff. Hi.
Morning. Kim Berger from Numis. Just one question from me. If you go back to that world map you showed with flows, sort of two-way flows or one-way flows, could you talk a little bit about the financials of that? I mean, what would that mean. When it goes increasingly, I think it was dark blue for the two-way flows.
Mm-hmm.
When it goes like that, what's the financial impact of doing that? I guess you can internalize more and how should we be thinking about that?
Yeah. I'll talk about this quickly and I'm sure Kristo can. There's a couple of financials and then financial indirects if you like. The first thing is that when we send money one way to a market, clearly we need to exchange capital that goes into that market. We also may have some liquidity requirements in that local market as well. When you actually end up with a two-way flow, technically we don't have to exchange as much currency. You can have seen reduced spreads effectively on that route. Your marginal costs can drop, which means actually, you know, we should be able to reduce prices on both sides.
It actually gets, you get. You launch a great service at a lower price than you, if you were launching it one way. Actually the service for the customers that are sending that way, actually end up with a lower, can end up with a lower price as well. 'Cause fundamentally, remember the way we price is we don't subsidize, we don't cross-subsidize. If the spreads on one route are higher, we'll charge the customers on that route the higher spreads. There's a few second order impacts, which is you end up with two-way networks and you end up with, you know, like kind of a more of a compounding, you know, kind of more momentum in the growth. We know it works really well when you start sending money to and from a market.
Just from a growth perspective, it's you end up with a better network of things happening.
The growth perspective is clearly word of mouth, as in someone sending money to Brazil will have a network of people also send money from Brazil. It kind of works, word of mouth works both ways we've seen.
Ultimately, just think about that from our economics. It means we may be able to drop prices on our 'cause some of the cogs of this friction goes away. Actually we can offer a better service. Sometimes we can see it move faster as well and but still with the healthy margins.
Thank you.
Hi.
Hi there. Thanks. It's Jonathan Tyce from Bloomberg Intelligence. Please, you mentioned the 190 billion and acknowledged that it's not a real number. Kind of in the new paradigm with margins where you intend to the sort of market five years hence. I think the other question is, one of the issues covering a company like Wise is a lack of peer group newness, unorthodox route to market. If you look at an Adyen versus a Nexi or something, there's not a great deal of sort of peer group. Clearly things like PayPal and Worldline, their recent updates, you saw share prices down 20%. How are you intending to approach investor communication guidance? If I look at Nexi, they guide pretty tightly.
Can you give us a sense of how you view your kind of role with the market and communication and that sort of thing as well? Because clearly it's a reasonably unique business.
Yeah. I'm happy to take the second question. Do you want to
Sure. On the first one, I think we'll make it really easy to compute our fees from volume, just multiplying by 0.62%. That's super easy. Banks, it's slightly harder. As in we kind of have a rough idea of their volume through some research that McKinsey and friends have done. We have a rough idea of the fees, how exactly. Basically you can do the same of calculating the average. I can't do it in my head, but dividing the 190 billion with 18 trillion, I think it was, that gets to kind of an average.
It's a few%, and it's concentrated in people's small business, but it's a real number. I mean, it's a spread, it's a spreading income that's.
No, I understand that. Barclays have broken it out this year and given us 8% of revenues. The fact is, when the new paradigm that you guys are driving to is here, that fee base is gone. The banks know it, which is why they're addressing it. I'm wondering, do you have a sense it's more 50 than 70? 'Cause it is an available revenue pool five years down the line, even with the market growing at 4%-5%.
It's a good question. I think we can try and do it mathematically and figure out, and I think that would be. One, just when you look at the enterprise versus business versus people, you'll see that the enterprise customers, the ones with the CFO, basically pay very little to the banks. Everyone else who doesn't have a CFO pay a lot to the banks. I think if the thing that's addressable is those who don't have a CFO basically and can't negotiate with their banks, and it's that fee pool, which is like the vast majority of the 190 billion, is gonna go. Well, if we get the share of that, it's going to go to 0.60% now, but then further down.
I, you know, I have my dreams and wishes of how much further down than 0.60%, but I can't really tell you today at what pace we're going to make that happen.
Can you give us a number on when you stop then?
Zero.
Sorry. Let me answer the question about peer group and then guidance. You're right. Part of the reason we're interesting is no one's done this, so we don't have an obvious peer. There are people in this space of international money movers. We operate quite intentionally, quite differently to them. There are payments businesses that might be more enterprise or B2B. I wouldn't, you know, we're at the early stage with a large opportunity, where really we're focused on growing the volumes sustainably that customers are moving through our platform.
We focus on the fees that people are paying banks, which is a function of the volume and the price that we charge. We've chosen to set some guidance around this. Fundamentally we're very focused, as Kristo said, like we're very focused on growing this significantly, you know, against this opportunity, whilst investing in price and speed and convenience. Whilst sustaining a very healthy bottom line margin, like rather than growing that margin, we're very much guiding to saying this bottom line margin, we're creating enough to like try and raise enough capital, for example, to run the business. Really these, the...
To try and keep this simple, these are the two levers that we think is the way that we want to guide the market going forwards.
Sorry. Just to push on that slightly then, can you give us a sense, at what point top line growth do you begin to start talking about margins and looking to grow EBITDA? If it falls below 20%-
Mm-hmm
On a two- to three-year view, does it become more important than to drive EBITDA growth? 25%, you're happy to keep going and not worry about anything apart from reinvestment.
Well if we run out of things to invest in and we run out of opportunity, like I think, you know, we're a long way from this today. If you think about this internally, we've got a long queue of things that we wanna build in many different geographies around the world. It just feels like that is beyond the horizon for things. Actually from an investor perspective, you know, we resonate the most with our investors that share this long-term, very long-term vision. You know, we just try to reflect to our potential owners like how we're thinking about running the business today.
Yeah. Thanks very much.
Sorry.
Thank you. Hannes Leitner from UBS. Maybe on that point of the medium-term outlook, can you talk a little bit about did you model that price reduction on the back of a revenue acceleration and volume acceleration, or is it rather more a defensive stand to keep that growth at that pace?
Yeah. Thanks for the question.
I think about this over like five- to 10-year horizons, we think about this. If you think about why we're where we are today and over the last 10 years, it's a function of being radically different on price. You know, five, 10 years, I'm sure people were like, "How on earth are these guys ever going to make this thing work?" Actually we've done this today. The reason, as Kristo said, that people are joining us today is fundamentally we've totally disrupted on price in this market. We believe it's possible to do this again. We're only. We'd rather think actually over a five- to 10-year period on this.
Actually, the only way to take a radically different proportion of these volumes onto our platform would be through continued disruption, both on price but also on instant and speed. The way we manage that is a belief and an investment that we're making off the back of a fundamentally sustainable business model. We're only doing this when we can afford to do it from a sustainability perspective.
Okay. The second question is just in terms of it feels a little bit contradicting that you're on one side serving the banks and on the other the direct to consumer. Do you see there are also some, I mean, what is the discussion with the banks on that side? I guess there might be some volume shift, or do you expect there are some volume shifts over term or long term?
Sure, Hannes. Thanks for that question. I'm sure we can help UBS customers as well because there is a volume shift happening. Like this 34 billion that we moved in the last six months is coming from some banks. It's coming from Credit Suisse, UBS, HSBC, like all the banks of the world. That volume is shifting to Wise today and keeps re-shifting at an accelerating pace. That's the volume shift. Now the volume shift that we're offering to the banks, we shift it back to UBS, back to Credit Suisse, back to HSBC, so that it will happen on their apps. That's what our integrated bank partners are seeing.
They're seeing that their customers who then had a reason first to switch to Wise for their international transfer, then their international banking, maybe getting a little bit more of the things done that they used to do with their traditional bank started doing that on Wise. If we give them no reason to switch over, the banks really like that. That is kind of the biggest, I guess the most immediate thought process for them is, like, how do we stop that volume shift and how do we shift what's already gone. Or can we shift what's already gone either to Wise or if there's next ones coming down the line one day, how do we shift it back to our own apps?
Thanks. We're just going to jump over to Zoom for a moment. If we could pass over to Josh, please. If you'd like to unmute yourself, Josh. Thanks.
Hi. Good morning. Can you hear me?
Hi, Josh.
Hi. Thank you for taking my question. Last month, Facebook announced that it was going to do a pilot for free cross-border transfers between Guatemala and the U.S. If Facebook were to expand this to other corridors, expand free transfers to other corridors, what would that mean for Wise's business model? How would you compete against free?
I think it's pretty tricky to compete against free. It's a very good question. If I think this, as we've discussed through today, like the cost of the service really matters. It's a financial service. As long as it works and people would like to pay less for it than more and completely resonates with me. I think the thing that I would look out for is what's free and what's hidden markups in the exchange rate. I think we've seen quite a lot in this space where there's the offer of free, but really. I haven't really studied the Facebook announcement or Meta announcement, not commenting on this.
when you do study those things, please do pay attention to the hidden fees and exchange rate markups. That might be the way how kind of banks get their revenue.
Thank you.
Thanks, Josh.
Thanks. If we could go to James, please. James Goodman.
Hi, James.
Morning. Thanks for taking my question. It's James Goodman from Barclays. I look forward to being with you in person next time. A couple from me, please. Firstly, just on the capitalization point, Matt, I wondered if you could go into a little bit more detail why there's been quite a sudden change there in terms of no longer capitalizing so much engineering cost. I guess as a sort of slightly sort of a follow-up question to that, I mean, if we look out, it's perhaps a five percentage point headwind to the EBITDA margin. I mean, of course, absolutely no change to cash at all. These costs are costs the business is incurring, and I think we understand that.
I guess, you know, the fact that you're still looking at the same medium-term EBITDA margin target would suggest that, you know, you're pretty comfortable with the sort of underlying level of cash profitability in the business, perhaps even slightly more so than previously. So, any sort of extra detail around capitalization and how that change has come about would be helpful. And I guess somewhat related on the cost side, you flagged the outsourced services and admin up a lot year on year. Just wondered, you know, A, is there anything in that that's not really going to repeat perhaps? I know you had some exceptionals around the IPO, but are there some other sort of costs that are not really sustainable at all in there?
Anything you can say on expectations around costs into the second half would be helpful.
We do set our
We have set our view on adjusted EBITDA to be at or above 20%, and we're happy with this for the rest of the year. So what capitalization? This is, you know, you follow an accounting policy. You have a choice as to what you could capitalize, based on a policy. Just the nature of our teams and what we're working on has become quite distributed over the periods of time.
What that means is, like, you know, as a public company where with accounting, you're following a set of policies, it's very clear on, like, you know, and have a high threshold for what can you capitalize. Basically when we look, we basically say, "Well, actually, we're comfortable capitalizing. What are we comfortable capitalizing, basically?" We've just taken a view against the policy that that's now at this GBP 2.5 million for this period, which is reduced. I'd expect, you know, us to take this view going forward. You're right, James. Like, actually from a cash flow perspective, this is somewhat neutral. It is neutral from that perspective.
We're still spending the same, before I say expensing or capitalized, we're still spending the same money, if you like, on engineers. We're hiring more engineers, and they're still working on the same types of projects that are building the products for the future. You're right. From the way we calculate Adjusted EBITDA, this does have a reduction in that adjusted EBIT percentage over time. Still, like, it's why we've always talked about free cash flow. We think this is an important measure for the business or it's an important indication of like the health of the profits that we're generating and hopefully that stays clear. Just in terms of costs for the second half of the year, you're right.
That, as we called out, we weren't traveling a year ago, we are traveling now. Not as much as we want, probably. This will continue to grow. I'm sure it's similar to many of your businesses too. There are costs now, some one-time, but some ongoing related to becoming a public company. I think the best way to think about this is we'll share our cost base again in six months' time, and you'll see, like, probably more stability. Still, our guidance on EBITDA margin at the outer above this hasn't changed.
That's really helpful. Thank you. Just a quick follow-up just on the phasing around the revenue in the second half. I know you're running the business for the coming 5 to 10 years, not for quarterly results. Nonetheless, just to sort of help investors just navigate through the second half of the year. When I look at last year, you had, I think, a much stronger Q3 than Q4, both sequentially and also on a year-on-year basis. I just wondered whether when you look at your growth expectations for the second half that's weighted to Q4 or it's more balanced between the coming quarters.
Yeah. We, I mean, the guidance for the rest of the year really talks to the momentum we have now. We do have like, I mean, on a quarterly basis, we've always said that we can see some like, volatility, like in rates. If you see a big shift in rates, you can see volatility in this. Actually, December last year, this time last year, we managed to get Brexit done apparently, which moved the rates quite a lot. We had a very strong December, which kind of looks at some of the optics around how Q3 versus Q4 might move.
These tend to be driven. The patterns there tend to be more driven by some of the events that have occurred to us in the last few years rather than like any obvious seasonality. James, like, to your question, that's probably driven more the trend that we saw last year than anything else. The guidance is just what we're comfortable with the volume of the underpinning volume momentum over this period.
That's very helpful. Thank you.
Thanks, James. Back in the room.
Hi. Sofiane Aouane from Egerton Capital . I just have a question on the other fees in the quarter, something like 16% of your revenues. You go back a few years, it was low single digits. Maybe you could talk about the drivers of why that revenue stream has increased as much as it has. Where are you most excited looking forward in terms of product or capability where you can generate additional revenues? Thank you.
Thanks for the question. I hope everyone on the stream heard that. Two questions there. I'll take the first. The first one is where are these coming from? What's driven that? Actually, Kristo maybe can talk secondly around what does that mean. It's actually, I think, 13%, my count, but it's basically this is fees. We have conversion fees. If you move money in your Wise account or send money, we'll charge you a conversion fee. If you spend on your card or you send a domestic payment in some markets, you pull money out of the wall or we may charge you an account fee. Like, these are other fees that we would charge for this. Why is this growing?
Actually, well, we've introduced new features to the Wise account, but primarily there's the Wise account adoption is growing. You've seen the balances continue to grow. Actually, this is a product. This is our product really, and it just shows you a more... People receive money, they hold money, they spend money, they send money as well. This is what's driving. That's true for people and businesses as well. I'll hand over to Kristo. It's like, what might be
Sure. Maybe just a simplification of what Matt said would be majority of the fee income is from cross-border and cross-currency activity. International banking only really works if it's got some domestic banking built into this. You could almost think of it as like similar to domestic banking fees versus the international ones. That's the 13% of that.
Yeah.
What I'm excited about
It's like, I find it hard to find anything that I'm kind of not excited about what we're building. If we look across the board, the ability that we can sustainably bring the fees down, set the expectation to that, super excited about that. We see Instant going up, pretty fantastic. What we've done with international banking, it's never been done before. Putting the Wise Platform inside other apps, again, it's a completely new paradigm for banks. And when we look at accounting systems, expense software, again, this is quite new to how we use these tools and services. I hope, I expect that in five-ish time, a lot of these things that we're talking about today are gonna be, like, obvious, so very obvious.
We're kind of in the moment of kindling though, so it's pretty interesting. Thanks for the question.
Thanks. Hi, it's Chris from Redburn here. A couple of questions just on your guidance, please. You seem to have become more positive about this year for your revenue guidance, and if I understand you correctly, a big proportion of that is you being more positive on your volumes for this year. Are you kind of equally as more positive on volumes for next year and the year after, or is it all kind of one-off catch-ups this year? Then I guess a sort of a second question on your medium-term guidance. Revenue guidance is greater than 20%, I think, isn't it? Does that incorporate sort of assumed price cuts? If you were to hypothetically have a medium-term volume guidance, it would be greater than 20% plus a bit%.
Maybe would you consider tightening up that greater than 20% a little bit? You know, there are kind of a lot of numbers above 20 for us to work with.
Probably I'll say I'm not changing my medium-term guidance now. If we do a good job, if we're successful, volumes are going to grow faster than our cross-currency revenue and our revenue. Like, cross-currency drives our income and our, these people have sat around, like, thinking about how do I do this? I think what you've hopefully took away from today is that actually, fundamentally, we've got a financial model that's going to facilitate that in a sustainable viable way.
It's accompanied with a strategy and a plan to, like, how do we get our customers, just as the question asks, to like do, you know, make the Wise account more of a product that customers are doing more purely but mainly for the purpose of driving this volume growth and getting people to come and use the Wise account and move more volume and scale through the platform.
Okay, thanks. Maybe just to sort of slightly ask it slightly differently. I guess today you're more positive about the year than you were on the nineteenth of October.
Mm-hmm.
Are you more positive about next year today than you were on the nineteenth of October?
No, we haven't talked about this yet, but.
Fine. Fair then, yeah.
You're right, we have more confidence this year than-
Any further questions in the room? Raised on Zoom. It might just still be raised from your earlier question.
Cool.
I think that's it. Thank you.
Thanks, everyone. Thanks for joining.