WPP plc (LON:WPP)
London · Delayed Price · Currency is GBP · Price in GBX 279.50
+3.20 (1.16%)
At close: May 28, 2026
WPP plc Stock Forecast
Stock Price Forecast
According to 13 analysts polled by S&P Global, WPP plc stock has a consensus rating of "Hold" and an average price target of 297p. The average 1-year stock price forecast is 6.37% higher than the current stock price, while the lowest is 210p (-24.87%) and the highest is 425p (+52.06%).
Price Target: 297p (+6.37%)
Analyst Consensus: Hold
Analyst Ratings
The average analyst rating for WPP plc stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 1 | 1 | 1 | 1 |
| Buy | 0 | 0 | 1 | 1 | 1 | 1 |
| Hold | 5 | 7 | 8 | 8 | 8 | 8 |
| Sell | 2 | 2 | 1 | 1 | 1 | 1 |
| Strong Sell | 2 | 2 | 2 | 2 | 2 | 2 |
| Total | 11 | 13 | 13 | 13 | 13 | 13 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains 275p → 285p | Hold | Maintains | 275p → 285p | +1.97% | Apr 30, 2026 |
| UBS | UBS | Sell Maintains 210p | Sell | Maintains | 210p | -24.87% | Apr 29, 2026 |
| Barclays | Barclays | Hold Maintains 300p | Hold | Maintains | 300p | +7.33% | Apr 29, 2026 |
| Kepler Capital | Kepler Capital | Hold Maintains 320p → 265p | Hold | Maintains | 320p → 265p | -5.19% | Mar 4, 2026 |
| Bank of America Securities | Bank of America Securities | Sell Reiterates 250p | Sell | Reiterates | 250p | -10.55% | Mar 3, 2026 |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by TipRanks. The data is sourced from Wall Street analysts. Data sources.