WPP plc (LON:WPP)
London · Delayed Price · Currency is GBP · Price in GBX 386.90
-1.10 (-0.28%)
At close: Aug 21, 2026
WPP plc Stock Forecast
Stock Price Forecast
According to 15 analysts polled by S&P Global, WPP plc stock has a consensus rating of "Hold" and an average price target of 349p. The average 1-year stock price forecast is 9.83% lower than the current stock price, while the lowest is 250p (-35.38%) and the highest is 435p (+12.43%).
Price Target: 349p (-9.83%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for WPP plc stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 2 | 3 | 3 | 3 |
| Buy | 1 | 1 | 1 | 1 | 1 | 0 |
| Hold | 8 | 8 | 8 | 8 | 7 | 8 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 2 | 2 | 2 | 3 | 3 | 3 |
| Total | 13 | 13 | 14 | 16 | 15 | 15 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains 430p | Hold | Maintains | 430p | +11.14% | Aug 10, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Reiterates 350p → 390p | Hold | Reiterates | 350p → 390p | +0.80% | Aug 7, 2026 |
Unknown Analyst Deutsche Bank No rating | Deutsche Bank | Buy Reiterates 425p | Buy | Reiterates | 425p | +9.85% | Aug 7, 2026 |
| Berenberg Bank | Berenberg Bank | Buy Reiterates 405p | Buy | Reiterates | 405p | +4.68% | Aug 7, 2026 |
| UBS | UBS | Sell Maintains 250p | Sell | Maintains | 250p | -35.38% | Aug 7, 2026 |
Financial Forecast
Revenue This Year
9.69B
from 13.55B
Decreased by -28.47%
Revenue Next Year
9.66B
from 9.69B
Decreased by -0.35%
EPS This Year
0.53
from 0.63
Decreased by -16.70%
EPS Next Year
0.55
from 0.53
Increased by 3.75%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.