WPP plc (LON:WPP)
United Kingdom · Delayed Price · Currency is GBP · Price in GBX 396.80
+0.30 (0.08%)
Oct 22, 2026, 4:35 PM BST
WPP plc Stock Forecast
Stock Price Forecast
According to 15 analysts polled by S&P Global, WPP plc stock has a consensus rating of "Hold" and an average price target of 387p. The average 1-year stock price forecast is 2.39% lower than the current stock price, while the lowest is 250p (-37.00%) and the highest is 555p (+39.87%).
Price Target: 387p (-2.39%)
Analyst Consensus: Hold
Price Target
ChartAnalyst Ratings
The average analyst rating for WPP plc stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 3 | 3 | 3 | 3 | 3 |
| Buy | 1 | 1 | 1 | 0 | 0 | 0 |
| Hold | 8 | 8 | 7 | 8 | 8 | 8 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 2 | 3 | 3 | 3 | 3 | 3 |
| Total | 14 | 16 | 15 | 15 | 15 | 15 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Citi | Citi | Hold Maintains 430p → 450p | Hold | Maintains | 430p → 450p | +13.41% | Oct 20, 2026 |
| J.P. Morgan | J.P. Morgan | Hold Maintains 390p → 400p | Hold | Maintains | 390p → 400p | +0.81% | Oct 9, 2026 |
| Barclays | Barclays | Hold Maintains 375p | Hold | Maintains | 375p | -5.49% | Oct 8, 2026 |
| Berenberg Bank | Berenberg Bank | Buy Reiterates 470p | Buy | Reiterates | 470p | +18.45% | Sep 28, 2026 |
| Bank of America Securities | Bank of America Securities | Sell Reiterates 345p | Sell | Reiterates | 345p | -13.05% | Sep 24, 2026 |
Financial Forecast
Revenue This Year
9.75B
from 13.55B
Decreased by -28.03%
Revenue Next Year
9.73B
from 9.75B
Decreased by -0.26%
EPS This Year
0.53
from 0.63
Decreased by -16.09%
EPS Next Year
0.55
from 0.53
Increased by 4.52%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.