WPP plc (LON:WPP)
London · Delayed Price · Currency is GBP · Price in GBX 298.70
-1.00 (-0.33%)
At close: Jul 31, 2026
WPP plc Stock Forecast
Stock Price Forecast
According to 15 analysts polled by S&P Global, WPP plc stock has a consensus rating of "Hold" and an average price target of 311p. The average 1-year stock price forecast is 4.12% higher than the current stock price, while the lowest is 210p (-29.70%) and the highest is 435p (+45.63%).
Price Target: 311p (+4.12%)
Analyst Consensus: Hold
Price Target
Chart* Price targets were last updated on Jun 9, 2026.
Analyst Ratings
The average analyst rating for WPP plc stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 1 | 2 | 3 | 3 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 8 | 8 | 8 | 8 | 8 | 7 |
| Sell | 1 | 1 | 1 | 1 | 1 | 1 |
| Strong Sell | 2 | 2 | 2 | 2 | 3 | 3 |
| Total | 13 | 13 | 13 | 14 | 16 | 15 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Berenberg Bank | Berenberg Bank | Buy Initiates 405p | Buy | Initiates | 405p | +35.59% | Jun 9, 2026 |
| Goldman Sachs | Goldman Sachs | Sell Initiates 240p | Sell | Initiates | 240p | -19.65% | Jun 3, 2026 |
| Rothschild & Co Redburn | Rothschild & Co Redburn | Buy Initiates 435p | Buy | Initiates | 435p | +45.63% | May 28, 2026 |
| Citi | Citi | Hold Maintains 275p → 285p | Hold | Maintains | 275p → 285p | -4.59% | Apr 30, 2026 |
| UBS | UBS | Sell Maintains 210p | Sell | Maintains | 210p | -29.70% | Apr 29, 2026 |
Financial Forecast
Revenue This Year
9.59B
from 13.55B
Decreased by -29.21%
Revenue Next Year
9.55B
from 9.59B
Decreased by -0.47%
EPS This Year
0.53
from 0.63
Decreased by -15.95%
EPS Next Year
0.56
from 0.53
Increased by 4.99%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.