WPP plc (LON:WPP)
London flag London · Delayed Price · Currency is GBP · Price in GBX
372.70
-10.20 (-2.66%)
Oct 2, 2026, 4:35 PM GMT

WPP plc Stock Forecast

Stock Price Forecast

According to 15 analysts polled by S&P Global, WPP plc stock has a consensus rating of "Hold" and an average price target of 387p. The average 1-year stock price forecast is 3.75% higher than the current stock price, while the lowest is 250p (-32.92%) and the highest is 555p (+48.91%).

Price Target: 387p (+3.75%)
Analyst Consensus: Hold

Price Target

Chart
TargetLowAverageMedianHigh
Price250p387p375p555p
Change-32.92%+3.75%+0.62%+48.91%

Analyst Ratings

The average analyst rating for WPP plc stock is "Hold". This means that analysts believe this stock is likely to perform similarly to the overall market.

Recommendation Trends

Chart
RatingApr '26May '26Jun '26Jul '26Aug '26Sep '26
Strong Buy123333
Buy111100
Hold888788
Sell111111
Strong Sell223333
Total131416151515

Latest Forecasts

AnalystFirmRatingRatingActionPrice TargetUpsideDate
Berenberg Bank
Berenberg Bank
Buy
Reiterates
470p
BuyReiterates470p+26.11%Sep 28, 2026
Barclays
Barclays
Hold
Maintains
375p
HoldMaintains375p+0.62%Sep 25, 2026
Bank of America Securities
Bank of America Securities
Sell
Reiterates
345p
SellReiterates345p-7.43%Sep 24, 2026
Deutsche Bank
Deutsche Bank
Buy
Maintains
425p → 555p
BuyMaintains425p → 555p+48.91%Sep 8, 2026
Goldman Sachs
Goldman Sachs
Sell
Maintains
275p
SellMaintains275p-26.21%Sep 2, 2026
More Analyst Ratings

Financial Forecast

Revenue This Year
9.75B
from 13.55B
Decreased by -28.06%
Revenue Next Year
9.72B
from 9.75B
Decreased by -0.31%
EPS This Year
0.53
from 0.63
Decreased by -16.13%
EPS Next Year
0.55
from 0.53
Increased by 4.47%
Fiscal YearFY 2021FY 2022FY 2023FY 2024FY 2025FY 2026
Period EndingDec 31, 2021Dec 31, 2022Dec 31, 2023Dec 31, 2024Dec 31, 2025Dec 31, 2026
Revenue
12.80B14.43B14.85B14.74B13.55B9.75B
Revenue Growth
6.65%12.72%2.88%-0.70%-8.08%-28.06%
Operating Income
1.22B1.35B521.00M1.32B373.00M1.23B
Net Income
637.70M683.00M110.00M542.00M-215.00M320.49M
EPS
----0.630.53
EPS Growth
-----28.43%-16.13%
Forward PE
13.418.267.939.245.607.03
Dividend / Share
0.310.390.390.390.150.15
Dividend Growth
30.00%26.28%---61.93%0.22%
Free Cash Flow
----633.00M220.40M
No. Analysts
-----10
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is GBP.

Revenue Forecast

Revenue202620272028
High9.8B
Avg9.7B
Low9.7B

Revenue Growth

Revenue Growth202620272028
High
-27.3%
Avg
-28.1%
Low
-28.6%

EPS Forecast

EPS202620272028
High0.56
Avg0.53
Low0.50

EPS Growth

EPS Growth202620272028
High
-10.9%
Avg
-16.1%
Low
-20.6%