Allied Blenders and Distillers Limited (NSE:ABDL)
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May 6, 2026, 3:29 PM IST
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Q2 24/25

Oct 30, 2024

Operator

Ladies and gentlemen, good day and welcome to Allied Blenders and Distillers Q2 FY25 Results Conference Call, hosted by Antique Stock Broking. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference call, please signal an operator by pressing star then zero on your touch-tone phone. Please note that this conference is being recorded. I now hand the conference over to Mr. Abhijit Kundu from Antique Stock Broking Limited. Thank you, and over to you, sir.

Abhijit Kundu
VP, Antique Stock Broking Limited

Thanks, Luke. Hi everyone, it's our absolute pleasure to host the management of Allied Blenders and Distillers for their results forum for Q2 FY25. Over to Mukund, Head of Investor Relations, Chief Risk Officer for the proceedings. Thank you.

Jayathirtha Mukund
Head of Investor Relations and Chief Risk Officer, Allied Blenders and Distillers Limited

Thank you, Abhijit. Good evening and thank you everyone for joining for our Q2 FY25 Results Conference Call. I hope you have received a copy of our results presentation. I would like to urge you to go through this along with the disclaimer slide . Today we have from our management of Allied Blenders and Distillers Limited, Mr. Shekhar Ramamurthy, Deputy Executive Chairman, Mr. Alok Gupta, Managing Director, Mr. Anil Somani, Chief Financial Officer. I would like to hand over the call to our Managing Director, Mr. Alok Gupta, who will give you the summary of the company's quarterly performance before you open up for Q&A. Over to you, Alok.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you, Mukund. Good evening, everyone. First of all, taking this opportunity to wish all of you a very happy Diwali. Thanks for taking our time this evening on the eve of a very busy festive schedule and participating in our earnings call. Much appreciated. This was our first result post our IPO listing on 2nd July. So indeed, important from that perspective. A little bit about how we see the Indian economy. During July to September 2024, the Indian economy demonstrated resilience despite global uncertainties. While there have been improved investment trends, however, the consumer sector in particular saw a mixed performance. Urban areas experienced stable demand due to resilient income, while rural areas were subdued, impacted by inflation. Moving to our sector, some of the key highlights of the Indian spirits industry during the quarter. The quarter was overall subdued due to a lower than anticipated demand environment.

In the mass premium category, where our flagship brand, Officer's Choice Whisky, has a dominant market share, witnessed lower single-digit year-on-year degrowth at the backdrop of softening of consumption growth. In the P&A category, the industry witnessed slight degrowth despite the ongoing trend of premiumization, in which there is a consumer preference for high-quality and innovative offering, rising income level, and heightened consciousness of international clients. However, at ABD, we witnessed a strong growth in the category, leading to an increase in the market share at a pan-India level, led by a strong growth of ICONiQ White, which, as you all know, is the fastest-growing spirits brand in the world in calendar year 2023, as per Drinks International, the Millionaires' Club report of 2024.

Now, coming to our performance during the quarter Q2 FY25, this has been a quarter of overall strong operational performance and key strategic initiatives that were undertaken and implemented. Let me share about our consolidated financial performance for Q2 FY25. Total income at INR 2,031 crore was higher by 14.8% versus INR 1,769 crore in Q1 FY25 and was also higher by 5.3% over quarter 2 FY24. Income from operation INR 870 crore is higher by 14.5% versus INR 759 crore in quarter 1 FY25 and also higher by 2.1% as compared to quarter 2 of the last financial year. EBITDA at INR 105 crore is higher by 38.8% versus INR 76 crore in Q1 FY25 and higher by 46.6% versus INR 72 crore in Q2 of the last financial year.

That at INR 48 crore is higher by 325% versus INR 11.2 crore in Q1 FY25 and higher by 319% versus INR 11.3 crore in Q2 of the last financial year. So, across total income, income from operation, EBITDA, and PAT, there has been a growth versus the Q2 of FY25 and also Q1 of FY25 and Q2 of last financial year. Moving a bit about our top line. From a volume perspective, overall, we delivered 8.3 million cases in Q2 FY25, a growth of 14.8% versus 7.3 million in Q1 FY25, and in line with 8.3 million cases in Q2 last financial year. While the consumer sentiment was subdued during the quarter, following the strengthening of our balance sheet with IPO proceeds, our ability to service demand improved during the quarter and also enhanced our operational capability.

In quarter 2 of FY25, our revenue saw a quarter-on-quarter growth of 14.5% compared to INR 759 crore in Q1 FY25, driven by robust growth in all the four millionaire brand s, which are Officer's Choice, Officer's Choice Blue, ICONiQ White, and Sterling Reserve B7, which operate both across mass premium and the P&A categories. On year-to-year basis, our revenue was 2.1% higher than INR 852 crore in Q2 last financial year, primarily due to growth of our millionaire brand s, especially led by ICONiQ White, which is now growing across all markets. The growth was led by premiumization of the portfolio, with continued increase in P&A volume salience to 39.7% in Q2 FY25 as compared to 36.9% in Q1 FY25. The Q2 P&A volumes at 39.7% were also higher compared to the Q2 FY24, where the P&A salience was only 36.5%.

The P&A value salience also increased to 49% in Q2 FY25 as compared to 46.1% in Q1 of this financial year and 45% in Q2 of the last financial year. Additionally, our overall realization per case improved by 4% to INR 998 per case, led by state brand optimization and premiumization efforts. These strategic initiatives have not only increased our market share in P&A category but also reinforced our commitment to deliver high-quality products. Now, coming to our EBITDA performance, we delivered strong EBITDA growth led by strong improvement in gross margins. The gross margin improved to 42.9% in quarter 2 of FY25 as compared to 38.7% in Q1 of FY24 and 39.2% in Q2 FY25. So, there is overall an improvement of roughly 300 basis points or more in our gross margin.

While the ENA prices have been at a higher level as compared to H1 and Q2 of last year, we benefited at gross margin level through a combination of multiple factors. First, our continued focus on profitable state brand mix. Second, strong growth in P&A category, which was nearly 2X of the mass premium growth on quarter-on-quarter basis. Third, continued benefits from various packaging material cost initiatives undertaken in FY24. Other packaging material savings include continued improvement in market bottle utilization, which has gone up from 13% in FY24 to 18% in Q2 FY25, and lower pricing of various packaging materials, especially in PET, which we use for our Officer's Choice Whisky and others. Fourth, post-listing, we have renegotiated our terms with the vendor, and we have also been able to realize some price benefits on back of that.

Finally, the routine price increase in various states during the course of the last 12 months. As a result of the above factors, we were able to deliver better gross profit with better gross margins as compared to both Q1 of FY25 and Q2 of FY24. At the OpEx front, the total operating expenses as a percentage of income from operation is at 30.9% in Q2 FY25, which has broadly aligned with Q2 of FY24, which was at 30.8%. Now, coming down to our interest cost. During the quarter, with the receipt of IPO proceeds in the first week of July 2024, we repaid all our existing high-cost debt. We also paid all existing salary overdues.

With the repayment of the above and availing working capital facilities for gross capital at a lower interest cost, our interest cost was lower by INR 25 crore as compared to INR 44 crore in Q1 of FY25 and INR 43 crore in Q2 of FY24. So, just at the cost of being repetitive, our interest cost in Q2 FY25 was at INR 25 crore versus INR 44 crore in the previous quarter.

Overall, we were able to deliver a net profit of INR 48 crore in Q2 FY25, which is a growth of 324% versus INR 11.2 crore in Q1 FY25, and similar growth versus the Q2 FY24, largely driven by both expansion in EBITDA and reduction in interest cost. Moving on to working capital and net debt position. The receivables at INR 1,569 crore as of 30th September 2024 was higher as compared to INR 1,244 crore as of 31st March 2024.

This is mainly on account of ongoing delay in payment by one of the key southern states. While there has been regular representation by the industry bodies to the authorities, the payment to the ongoing supplier is being given on time, however, the outstanding is expected to be cleared over the course of next two or three quarters. The inventory at INR 573 crore as of 30th September 2024 was higher as compared to INR 419 crore as of 31st March 2024. This short-term increase is broadly on account of inventory build-up for the upcoming festive season in the third quarter and also to capitalize the opportunity which we see in the state of Andhra Pradesh. Overall, the current liabilities reduced to INR 1,764 crore in September 2024 as compared to INR 2,007 crore in March 2024.

This reduction is largely on account of repayment of all statutory overdues and vendor overdues from our IPO proceeds. Moving on to our net debt position. Our net debt as of 31st March 2024 was INR 749 crore, and as of 30th June 2024, was INR 711 crore. We received net proceeds of the IPO in the first week of July 2024 and repaid the entire high-cost borrowing, where the average cost of debt was roughly 11.4% and higher cost of interest on our statutory overdues.

During the course of the quarter, we re-raised short-term debt, including working capital facilities, for our gross capital, resulting in our net debt position at INR 606 crore, which is lower as compared to March 2024 and June 2024 level. The average cost of debt is now down to 9.3% as of 30th September 2024, representing nearly 2% or 200 basis point reduction in the interest cost.

Additionally, I'm happy to share that recently, in the month of October 2024, we have received credit rating upgrade to IND A from IND BB+ with a positive outlook by India Ratings and Research. Now, let me update you about our new brand, Zoya. Post a successful launch in Haryana and Maharashtra, ABDL has expanded Zoya presence in Goa and Rajasthan. Additionally, key markets and two new flavors are planned for launch in quarter 3 FY25. The expansion aims to meet the growing demand for premium gin in major urban markets. We'll also be expanding Zoya overseas, and it is currently in the process of being launched in UAE in the current quarter. To achieve the success of this launch, the specialized key account team, which has been created, has taken multiple initiatives.

Our comprehensive digital and on-ground strategy features community engagement under the banner #ZoyaTales, targeting the right audience to generate strong word-of-mouth. Additionally, we are enhancing brand visibility through on-premise investment, social media campaigns, impactful signages, and in-market events. Moving on to ICONiQ White. The world's fastest-growing spirits brand of 2023, ICONiQ White, has been launched in five new states and the Union Territories of Rajasthan, Himachal Pradesh, Goa, Diu, and Delhi, expanding its presence to a total of 22 states and Union Territories. Also, we have expanded its presence in the international market, and ICONiQ is now available in four countries beyond India, and we plan to expand its footprint further. The growth momentum has been strong as it has helped us in increasing the market share in the P&A category across India, predominantly in North, West, and South states.

Tech-led consumer initiatives, impactful branding, and influencer engagement have significantly increased ICONiQ White's market share. Our initiative, including Shopfront branding, on-premise activation, and community engagement, have successfully driven consumer loyalty and word-of-mouth promotion. ICONiQ White will enter the key market of Karnataka and Andhra Pradesh in Q3 of FY25. Currently, the annual run rate is between four to five million cases, which means that the brand is expected to double from its last year volume of 2.3 million cases. Moving on to some key strategic initiatives that have been undertaken post-listing. We are creating a new business venture to offer premium to luxury portfolio, and for this, we have partnered with Bollywood superstar and pop culture icon Ranveer Singh, in which he will be our business and creative partner.

The creation of this would mark a strategic move for ABD, allowing the new venture to focus on the exciting world of luxury spirits while retaining the existing core brand in ABD itself. The business venture with Ranveer Singh in partnership will ensure quicker decision-making, nimble adaptation to market trends, and specialized marketing expertise for the luxury segment. In doing so, ABD separates its mass market product from its luxury offering, elevating the value of each. With Indian drinking better and trending to luxury product, this business is set to make a significant impact. The entity will launch its own brands, partner with promising Indian startups, working with majority international brands, and use a strong ABD sales and manufacturing network with clear go-to-market strategies. ABD and Roust Corporation, one of the largest vodka producers in the world, announced the launch of the world's number one Russian premium vodka in India.

The new strategic distribution agreement underscores ABD's commitment to offering premium and luxury products to the Indian consumers. By exploring the global markets, ABD aims to expand its product portfolio and cater to the growing demand for unique and exceptional experiences in the domestic market. We'll be launching Roust's premium portfolio, namely Russian Standard Original, Russian Standard Gold, and Russian Standard Platinum. Just to share from a pricing perspective, in the state of Maharashtra, Russian Standard Original is expected to be priced at INR 2,200, Russian Standard Gold at INR 2,600, and Russian Standard Platinum at INR 5,000. So the product offers us a variant right from Absolut all the way to a Grey Goose vodka. Expanding horizons in the global market by increasing our export footprint to 22 countries from 14 countries in FY24 is mainly by increasing our presence in high-growth markets of Africa.

We have launched ICONiQ White , our latest millennial brand, in four countries and are about to launch Zoya brand in UAE in quarter 3 of FY25. Now, coming to the initiatives undertaken for supply chain security, as already stated, to ensure the supply chain security of critical raw material and packing material and improve profitability by enhancing backward integration capability. Our board has approved the following key strategic proposals. To secure our ENA requirement in the state of Maharashtra, which is among the top four states for us in terms of sales salience, we will be acquiring an existing ENA plant with 11 million liters per annum capacity in the strategic location of Aurangabad. Total consideration for the acquisition is INR 72 crore. Post-acquisition and related procedures, the acquiring company, Manas Agro Industries and Infrastructure Limited, will become a subsidiary of ABD.

Post-acquisition, we'll be expanding the capacity of the unit to about 63 million liters per annum, for which we'll be incurring a CapEx of INR 240 crore, which is spread over a period of three years. The current ENA plant in Telangana takes care of roughly one-third of our captive requirement. With commissioning of this project, which will go live three years from now, our overall captive consumption would be two-thirds of our requirement. So this moves us in the direction of having control on our supply chain on a critical raw material of ENA. Secondly, to enhance backward integration facilities in Rangapur, Telangana, where we already have the ENA facility, we'll be doing the following projects. To cater to new products in the premium to luxury market, in addition to ENA, malt spirit is a critical raw material.

To secure its supply chain, we'll be setting up a 4 million liters per annum capacity for the CapEx of INR 75 crore, which will again be done over a period of three years. To cater to the increased demand in southern states for PET bottles in our flagship brand, Officer's Choice Whisky, we'll be setting up a 650 million bottle per annum capacity plant. We'll be investing about INR 115 crore over the next 9 to 12 months and expect the plant to be fully operational in about a year's time. Other CapEx include supporting and enabling infrastructure-related CapEx of about INR 20-INR 25 crore. So overall, we will be investing about INR 525 crore of CapEx over a period of three years, which will be funded through a combination of internal accruals and debt.

In current year, FY25, we'll be incurring, about what we expect, a 300 basis point improvement in the EBITDA margins over the same period and would be ROCE accretive. Now, on the fifth initiative, to enhance our overall corporate governance framework, we've appointed Deloitte to further strengthen our enterprise risk management framework. This will help us in aligning to global industry standards of risk management. Also, to have a central compliance and regulatory framework in place, we are deploying a platform called Komrisk, a cutting-edge regulatory compliance management software, which will streamline the compliances across all manufacturing locations and improve risk mitigation with better reporting and analytics. Overall, these initiatives have been built around our future-ready framework, which is to develop a world-class organization with process excellence, delivering shareholder value creation through a sustainable, profitable growth model, along with a robust corporate governance framework in place.

The key elements of our sustainable, profitable growth models are top-line growth ahead of the industry, driven by premium to luxury portfolio build-up, growing market shares of existing four millennial brands, and expansion in selective export markets. Profitability and industry parity through continuous operating efficiencies and supply chain backward integration. Maintain a prudent capital allocation, improving free cash flow and overall enhancing our return on capital employed, that is, ROCE. Now, coming to the near-term outlook for the second half of the current year. First, a little bit about the industry. As we move into the festive season, we anticipate a positive shift in consumer sentiment, which is expected to drive market growth. The reopening of the Andhra Pradesh market is particularly beneficial for established pan-India players like ourselves, providing a new growth opportunity.

The trend towards experience-driven consumption is significantly boosting the premium and P&A category with high demand propelling sustainable growth. However, we foresee an inflationary trend in place for ENA, while the cost of glass and PET are expected to remain stable. ABD outlook. Looking ahead to the second half of FY25, we are confident in maintaining our profitable growth momentum. We project more than doubling our volume in AP state from FY24 level of 1.7 million cases on an annualized basis. Our focus of introducing unique product proposition in the premium to luxury category aims to delight our customers and drive growth. We are committed to sustaining profitability through gross margin improvement driven by premiumization, a profitable state brand mix, and packaging material initiatives. While at the same time, we'll be investing in new brands to foster category growth.

We are also increasing our A&P spend to leverage the festive season demand. Additionally, with the completion of one-time working capital reset, our vendor payable cycle has normalized. However, overdue payments from key southern states continue to impact the industry, and we expect normality by end of Q4 FY25. We are also optimizing our working capital cycle by enhancing supply chain efficiencies. Finally, I would reiterate that post-successful IPO in July 2024 and delivering a strong overall quarterly performance, coupled with taking strategic initiative under the ABD future-ready framework, we are increasingly confident in our capacity to achieve sustained growth, enhance shareholder value creation. With this, I end this note, and we will open the floor for any questions.

Operator

Thank you. We will now begin the question and answer session. Anyone who wishes to ask a question may press star and one on their touch-tone phone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. The first question comes from the line of Harsh Sheth from Dam Capital. Please go ahead.

Harsh Sheth
Equity Research Associate, DAM Capital

T hanks for the opportunity and congratulations on good turnaround. So a couple of questions. So firstly, you said the volume growth is healthy on sequential basis, but kind of flat on YoY basis. Now, I understand the slowdown in mass segment, but I wanted to check if there's more to it. So if you could share how Telangana is shaping up for us in terms of payment-related issues, and are we sort of limiting our exposure to Telangana, which I believe was roughly around 25%-30% of our sales, just to manage our working capital more efficiently? Thank you very much for this question.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Telangana, as we all know, is the largest market in India. We also have a 60 million liters capacity display there, so it becomes of strategic importance, both in terms of the market share that we hold across segments and also in the capacity realization of the display, which also makes it a very profitable state. So that's point one. Point two is that the industry had a meeting with the ministers, with the required administrators, and we were given a clear guidance that starting October, which is this month, we should start expecting regular payments, and they will also create a schedule of payment for the overdues. What we have seen in the last 15 days is that payments are coming now on a daily basis. So fingers crossed.

We are hopeful that the promise that was made to us when we met with the required officials will come through. So I think right now we are waiting and watching patiently, and if the current payment trend continues, I think by the time we end this quarter, the current quarter three, I think we'll be in a better shape. So for now, we have a hold position in Telangana given the fact that we have our display there and we have significant shares across all segments and the fact that we have started to see some reissues on the payment.

Harsh Sheth
Equity Research Associate, DAM Capital

Understood, and so secondly, in the presentation, you mentioned about scope for 2X volume growth in Andhra FY25 because of recent policy actions. So could you throw more light on this? What was the number saying in the previous regime around FY19?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

I just wanted to understand what would be the actual potential year one and secondly, how does the profitability year compare to other states? F irst of all, on the profitability bit, as of now, the EDP, the existing price at which we are currently billing, is the same that we were billing under the current policy. So there is no change in EDP. Therefore, there is no impact on profitability. It is a profitable state, and it continues to have the same per-case profitability. As you're aware, the government of Andhra, along with E&Y, have set up a committee to understand the pricing model. That committee is currently understanding the pricing model across various southern states and non-southern states. The good news here is that they have engaged the industry and have invited participation in terms of suggestions and how should Andhra be doing the pricing.

The dialogue in our experience so far has been open and progressive, so we only expect a positive outcome. The new pricing is likely to be announced by end of this quarter three, and only then we'll get to know if there's any impact. But so far, the process, as we have experienced, is highly engaging and progressive. So we hope that they will come up with a win-win pricing formula. As regards to volume, did you say that what was our volume in FY19 and where we are today? Did I get your question right?

Harsh Sheth
Equity Research Associate, DAM Capital

I actually wanted to understand what could be the actual potential here L ast year, we did roughly 1.7 million cases in the state of Andhra Pradesh.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

What we have seen in the last two, three months after the new government has taken over the operation, we are currently running at about, I would say, an ARR of about 3 million cases, right? So which is nearly doubled from last year, actual of 1.7 million cases. And coming into a lot more policy clarity because the retail trade is just about coming in, our feeling is that we should be looking at about doubling our volumes in Andhra Pradesh versus last year, which is FY25 over FY25, we should be looking at a 2X over the base of 1.7 million cases.

Harsh Sheth
Equity Research Associate, DAM Capital

Understood. And how does the long-term potential hold here? I mean, if I'm not wrong, it's a 33 million case market. You're right. So our volume will translate to about a double-digit share, right?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

This double-digit share is without ICONiQ, which is just about to get launched in the month of November. It's a significantly large segment there, as we've seen in the recent past. On behalf of ICONiQ, we should see market share improvement in the state of Andhra Pradesh. Understood. Lastly, if you could share the outlook on ENA and food grain prices. I mean, you did mention in your opening remarks that prices are high on YoY basis, but what is our outlook for the same? We had sort of anticipated the H1 ENA prices to be equal to the exit price of last financial year, and by and large, we are range-bound on that. We are expecting the H2 ENA prices to be about 2%-2.5%.

This is just a broad guesstimate at this point of time, but we expect it to be higher between 2%-3% in H2 versus H1. So that's our current sense on what's happening. Having said that, the silver lining is that there are positive news around FCI releasing rice for milling, and that will improve the availability of broken rice. So it's a wait-and-watch , but that's how we have projected our H2 in terms of ENA costs.

Harsh Sheth
Equity Research Associate, DAM Capital

Understood. Understood. And so assuming FCI rice comes down to, say, from INR 28 to INR 25, now, while it possibly results in, say, INR 36-40 crores going through EBITDA, ceteris paribus at INR 6 crore ENA capacity, would it also result in volume growth for mass segment because it may improve your contribution margin by quite a bit? Is that understanding correct?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So as far as consumer is concerned, consumer is buying a product at a certain price, and therefore, in the consumer's mind, there's a certain price value equation. What happens on the back end in terms of ENA prices, which impact profitability, really does not impact the customer. So I do not see any uptick as a result of customer preference. Having said that, there will be some selective opportunities in high-margin states for us to take up if the cost were to indeed go down, to try and take better shares in those markets.

Harsh Sheth
Equity Research Associate, DAM Capital

Understood. Thanks for that, and I'll rejoin the queue for the follow-up questions. Thank you.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you.

Operator

Thank you. The next question is from the line of Sunny from MK Ventures. Please go ahead.

Sunny Gosar
Senior Analyst, MK Ventures

Thanks for taking my question, and congratulations on a fantastic set of performance for the quarter. My first question is related to your margin performance. So in this quarter, we have delivered very strong gross margin and EBITDA margin. However, in one of the media interviews, we have said that we will meet the INR 350 crore EBITDA guidance for FY25 against our already achieved number of close to INR 180 crores in H1. So what I wanted to understand is, is there any kind of one-off in the Q2 gross margin or EBITDA margin? Because simple math, with second half being seasonally very strong, it suggests that your FY25 number should be far better than what you have guided.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Sure. So I think the question in the morning from the media was, will we meet INR 350 crores, to which the response was, will meet or exceed? And if you go back to that interview, I did talk about the fact that our Q2 EBITDA is INR 105 crores, right? And therefore, that maybe that will also play a role in terms of what the final EBITDA is. So I would just leave it at there. You might want to see my response that is meet or exceed.

Sunny Gosar
Senior Analyst, MK Ventures

Sure. That's very helpful. And would it be fair to assume that you've achieved double-digit EBITDA margin of almost 12% in the quarter? Would it be fair to assume that with Andhra Pradesh kicking in, operating leverage kicking in, and any further benefits from your vendor renegotiations also kicking in, this kind of becomes the base going forward, unless obviously any unforeseen raw material movement? But does this become the base, and we work towards improving on this, or are there any cost elements which could negatively surprise us in the coming quarter?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

I think as of now, it's a fair assumption.

Sunny Gosar
Senior Analyst, MK Ventures

Got it. That's very helpful. My second question is related to the debt and the working capital. So like you had guided during the IPO that you had to do one-time readjustments with all the vendors in terms of your stretched payable cycle, which largely seems to be behind in H1. Going forward, do you see net debt gradually coming down, or with the CapEx and the incremental growth in volumes, this level of working capital and CapEx will keep the net debt at the current level of INR 600 crore, which was reported in September 2024?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

We are hopeful that the Telangana situation would resolve significantly by Q4 of the current financial year. And if that was to happen, we will see an improvement in our net debt position come down.

Sunny Gosar
Senior Analyst, MK Ventures

Sure. Sure. Got it. Got it. I'll come back in the queue for a quarter. Thanks for the detailed responses.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you.

Operator

Thank you. The next question is from the line of Darshika Khemka from AV FinCorp. Please go ahead.

Darshika Khemka
Research Analyst, AV FinCorp

Hello. Thank you for the opportunity and congratulations. I would like to delve on the Telangana topic a little deeper. In Q1, so you had given us a number of the receivables from Telangana, which was around INR 380 crore. What is the current situation, and what is the kind of reduction that we expect by the end of Q3?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Sorry. Your voice is coming through a little muffled, so if you can speak a little slower, I'll be able to follow your question.

Darshika Khemka
Research Analyst, AV FinCorp

Just a second. So I'm saying that I would like to delve on the Telangana topic a little deeper. In the first Q1 phone call, you had given us a number of the receivables from Telangana, which was around INR 384 crore, if I'm not wrong. What is the current number, and what is the kind of reduction that we are expecting by the end of Q3 and by the end of Q4?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So at the end of Q2, the outstanding are by and large in the same range, about 350 odd crore. So there has been some change, but not significant. And again, if we were to go by the guidance that we received from Telangana, we do expect a significant reduction.

I am not in a position to give you a number at this point of time because all that we were advised is that we will reduce your overdraft installment over the next few months. So I don't want to read too much into it, but we should see significant reduction in our receivable position from Telangana.

Darshika Khemka
Research Analyst, AV FinCorp

All right. Also, could you please help me with a breakdown of the receivables of INR 1,500 crores by state, if possible, or probably by the entity? Basically, a broad breakdown of the entire receivables.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

You are looking at the breakdown of the overdue receivables, right? Did I get it right?

Darshika Khemka
Research Analyst, AV FinCorp

Yes. That's correct.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So there are only three states. The first state is Telangana, where I've given you the number of INR 350 crores.

There is the state of Delhi, which has a number of about INR 14-15 crores, but that was largely on account of the portal challenge they were facing. It's been regularized, and there was a small number on account of Andhra Pradesh, which also we've been paid. So really, as far as the receivable overdues are concerned, largely it's a Telangana challenge.

Darshika Khemka
Research Analyst, AV FinCorp

Okay. Thank you for that. And I sort of missed out on the breakdown of the CapEx numbers. Please sort of enlighten me with that. It would be great. I think acquisition of INR 75 crores. We're doing a CapEx of INR 240 crores there. The bottling unit for INR 110 crores. I think there's another INR 100 crores that's missing in this calculation.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

The INR 110 crores so the total CapEx is about INR 525 crores, which is spread across three years. In year one, we need to provide for INR 185 crores only.

So of the INR 527 crore, year one is INR 185 crore. Year two will need about INR 220 crore, and year three will need about the balance, INR 120 crore. So that is a spread of INR 525 crore, INR 185 crore, INR 220 crore, and about INR 180 crore.

Darshika Khemka
Research Analyst, AV FinCorp

Okay. And where will this be spent? Could you please just reiterate that?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So there are five key projects, and I will briefly touch upon them. The first set of projects are in Rangapur Distillery in the state of Telangana. First is our single malt distillery there. This should be India's first single malt distillery, which is designed keeping a product that we would launch three to five years after the distillery is ready. Plus, it will also provide us sufficient malt, which we are currently buying from third party. So it gives us supply chain security.

It also gives us margin security because we'll be producing our own malt. And today, as far as malt is concerned, there are shortages of aged malt available. So the first project is Telangana Malt, which will need a total of INR 75 crores. It will be commissioned by end of 2027 and will start producing sometime in here, financial year 2027/28. The second project is the PET project. It has a capacity of 615 million bottles. We are currently consuming about 590 million bottles a year. So the plant will run at near 100% capacity utilization. The Telangana project will take INR 114 crores as CapEx . It's got a fairly short cycle. It'll take about nine months for us to commission the plant, and the payback period is also very short, at about three and a half years.

This is a project that will start creating cash and will be EBITDA accretive in FY26 itself. The other investment is in the state of Maharashtra, where we have sizable volume, and also is our export hub. Our bottling here is a combination of what we sell in the state of Maharashtra, some of it that we export to the UAE, and also what we export to across the world, to 22 countries. This project, we are starting with a current ENA plant, which has a capacity of about 10 million liters annualized, which, of course, is captive to us because our current requirement is north of that. We will be commissioning an additional distillery of 150 KLPD, taking to a total capacity of about 63 million liters.

That is, it would mean roughly 50% of this 63 million liters will be captive, and the balance will be sold to third parties who are looking at buying high-quality ENA. The total investment here is about INR 325 crore. This will take us all of 2026 - 2027 to commission the project, and we'll finally see the results. Of the 63 million liters, 10 million liters is ready production that we will start consuming from the month of November itself. The incremental 53 million liters will take us about 2026, 2027. So 63 million liters will be available to us from financial year 2027/2028. If any of this is not clear, I will take a follow-up.

Darshika Khemka
Research Analyst, AV FinCorp

This is really helpful. Thank you so much. That's it from me.

Operator

Thank you. The next question is from the line of Manoj Menon from ICICI Securities. Please go ahead.

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

Hi, team. Quite a few good clarifications, rather. The first is actually on the comment about the macros impacting Officer's Choice volumes, specifically. Is this something which you started noticing of late, or it's been there for a while, and then it kind of, let's say, exacerbated recently?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

t here are two drivers as far as OC volume is concerned. One is a macro driver, which is around premiumization, therefore sluggish growth on the mass premium segment. In the H1 of this financial year, we have seen low single-digit degrowth. And the second thing on OC volume is we have taken a very clear position to exit from states or SKUs which do not meet our gross margin criteria. As you know, this brand is currently at a 40% gross margin. So essentially, some bit of volume we have by design.

We are not servicing because it does not meet the gross margin criteria. And overall, the segment in H1 has been sluggish. To your question that whether this trend is evident only in this year, I would say this trend has been evident over the last two, three years, where the growth in the segment is lower than the growth in the P&A segment. So fewer customers are coming in the segment versus the number of customers that are coming in the P&A segment. So that's really where the macro position is. And macro position is that we are picking and choosing markets that meet our gross margin criteria.

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

Loud and clear. Thank you. And just on the, if I can use the word, restructuring of the portfolio or, let's say, exiting businesses or segments or SKUs which doesn't meet threshold, that's a smart thing to do. Where have you been in that journey? You had like 30%, 50%, 80% just from a time series model.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So at the end of H1, we have implemented a model across all our markets. Therefore, we are at 100% of the journey.

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

For that spirit, which means there are, let's say, three more quarters in which this will be there in the base, and this just needs to lap ? Three more quarters to go.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

What we will see now is that what would be good for us to see is quarter-on-quarter growth on OCW, whereas it may show some lag versus last year.

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

Understood. Thank you. And secondly, any commentary on pricing, given that FY24 was a pretty decent year over the last decade? How do you see pricing, let's say, over the rolling 12 months from now?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

And by pricing, you mean ADPs?

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

The price growth which you get, essentially the increases which you will be able to take in free markets or the ones you likely get granted. So let's say volume mix and price. I'm just trying to understand how are you looking at the price growth for the rolling 12 months?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So I think there are some positive trends as far as pricing is concerned. We know in the state of Telangana, again, a big market for us. We do more than 10 million cases there. We know that a price committee has already been put in place, which is looking at the price increase that needs to be given to the industry. T hat's a good news indeed. In the state of Maharashtra, after a gap of two to two and a half years, we are seeing that the industry itself has taken price increase.

T hat's a good sign for the industry and for us. F or now, as we see things, I think even for the coming financial year, we expect price increases to be no different than what we have seen in the current financial year. At a mixed level. So there could be an odd state that could behave differently, but overall, at a mixed level, we see the trend to continue.

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

That's great to hear. Lastly, on the CapEx, stock choices, and thanks for the detailed presentation slides on that. Just one clarification would be super helpful. Essentially, in a make or buy decision, let's say you're chosen for, let's say, make option versus the buy option. I completely get the supply security part. But quantitatively speaking, after all these investments, let's say three years out, do you expect the current, let's say, mid-teens ROCE overall for the company would be, let's say, a tad lower than 15% or higher than 15% or remaining at 15%? Or put it differently, what sort of, let's say, economic value add in terms of spreads which you think the CapEx will quantitatively generate?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

W e have a distillery in Telangana which we've been operating for a fairly long period of time. And if you look, what we did was to do an analysis of we consume about 40 million liters of alcohol for our own brands, and we sell the balance to the local manufacturers, including likes of Radico and Pernod and many others in the state.

We have a very clear view of what is the spread between the price we realize from third-party sale and the price at which we produce. When we run a statistical analysis, it gives us a figure of arb, which is per liter Rs between, let's say, INR 10 - INR 16. We basically picked up INR 12 is what we believe statistically is an Rs that we can make from a INR 12 a liter is an Rs that we can make from an ENA plant over a long period of time. This can go high, it can come low over a period of time. From a modeling perspective, it is INR 12 a liter. If you look at a 150 KLPD plant, for example, the one that we want to set up in Maharashtra, that's roughly 50 million liters of alcohol.

And if you multiply that by 12, you'll get an INR 60 crore cash margin from an investment that we are planning to make in Maharashtra.

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

Just, sorry, I promised to take it offline. Just one last bit. What I'm just trying to understand is, does these businesses or these investments, rather, does it have the potential to generate, let's say, a 300-400 spread or put it differently, 15% threshold ROC on its own?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Yes. So I think the ROC, basis of calculation, our ROC is about 15% +.

Manoj Menon
Head of Research and Consumer Analyst (Staples and Discretionary), Staples and Discretionary

Okay. Thank you so much and good luck.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you.

Operator

Thank you. The next question is from the line of Swechha from Whitestone Financial Advisors. Please go ahead.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

Hi sir. Am I audible?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Yes, you are.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

Okay. Thank you, sir, for giving this opportunity. Sir, I had a few questions. My first one was I wanted to understand some more details about the venture that we started with Ranveer. Just wanted to understand specifically what kind of arrangement it is. Are we going to give some equity to him in this new venture? And is this going to be a part of ABDL, or is it going to be a separate entity? So just wanted to understand that, sir, first.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Absolutely. So it's a separate entity. It will be the name of the entity is ABD Maestro. Essentially, this entity will focus on the luxury portfolio. And in terms of the infra that we are building, the people skills that we are building, the focus is on our luxury portfolio. So that's about the entity. As we have provided declarations, I think this is Ranveer will hold 20% equity in this venture.

ABD will hold 80% and he will be a subsidiary of ABD. So that's the sort of high-level structure and the purpose of this venture. Any follow-up on this? J ust wanted to understand. So there is no endorsement fees that we'll be giving to him under this entity? It is just only equity is what we are giving him, right? So Ranveer comes in as a business and creative partner, which means his involvement in terms of the entire portfolio of brands that will be sold under the ABD Maestro umbrella. So it is not an endorsement deal where he stands in for a brand over a period of time. The entire genesis is about a long-term engagement from a superstar like Ranveer, and he continues to provide both his creative inputs and also the fact that he has global reach.

He has 47 million Instagram subscribers and growing. So it's not like a typical endorsement deal. It is pretty much he's part of the business, actively involved in curating the portfolio and how they're positioned and how they're sold, and also a social media influencer for the entire portfolio of brands.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

So my second question was just wanted to understand, out of the INR 524 crore of CapEx, how much of it would be funded through debt and how much would be through internal accruals?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Just give me like 30 seconds on this. So like I said earlier, the INR 525 crore of debt is spread across three years: INR 184 crore in year one, INR 220 crore in year two, and about INR 100 crore balance debt in year three. This will be funded out of internal accruals and debt.

And we believe, from our planning perspective, I think our peak debt for these projects will be about INR 200 crore. So balance is funded out of internal accrual and also from the margins that some of the projects, like P&A projects, will start showing up in the next nine months.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

So just to follow up on this, now we've just refinanced our high-cost debt, and now we plan to, again, do further CapEx , and obviously, we'll be taking debt for it. So just wanted to understand, on a steady-state basis, what kind of interest cost run rate can we see? Because in this quarter, the interest cost has obviously come down significantly. But now, as we subsequently again take the debt, how much the interest cost can go up from here on a quarterly basis?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So the interest cost should actually come down, and I'll tell you why.

If you look at the peak debt that is required for our project financing is all of INR 200 crores, and we roughly have INR 350 crores of overdue from Telangana. As the overdue gets paid out the amount of debt that we pay off versus the debt that we need to take in, so I see our overall debt to come down, and therefore, interest will also come down. So we do not see the interest going up. I mean, in the balancing quarter here and there, we see over the next two, three years, the interest will only come down.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

Okay. Okay, and similarly, even our employee cost has gone down. So just wanted to understand, is this one-off for this quarter, or we are going to be expecting some more reduction in the employee cost?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So I think we are through with the restructuring that we have to do. So we do not expect any further reduction in employee cost.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

Just I have two more follow-ups, if I can ask you right now.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Most certainly.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

O n an EBITDA guidance, in the presentation, we have mentioned that EBITDA will increase by 300 basis points over three years. But just wanted to understand, with all the new initiatives and the acquisitions and launch of new products that we are doing, plus, obviously, the cost is also going to come down. So what kind of incremental EBITDA? How do we see this EBITDA going up on a quarter-on-quarter basis? How do you see this panning out?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So just to sort of put a simple framework to it, if you see our Q2 EBITDA is roughly 12%.

If you look at the economic value that the CapEx project will add over the next two or three years, so they go fully live about two and a half years from now. The incremental EBITDA that this project will deliver is roughly 300 basis points. If you look at the Q2 exit EBITDA and you look at the value that this project will bring in, will get us to that 15% EBITDA. That's what we have benchmarked as an industry parity EBITDA. That's sort of a simple way of looking at it. As far as the EBITDA in percentage terms so overall, EBITDA as an absolute amount will be higher. That's part one.

Part two on the new brand launches, as you know, that the new brands will require investments ahead of the curve, and therefore, they will be what we call an A&P neutral, which means contribution after A&P. But they may not necessarily contribute to EBITDA in the short run. And as they start becoming A&P positive, that's where they will also start contributing to EBITDA. The cycle could be between 18 months to three years, and therefore, it is better to stay conservative that from our luxury portfolio brand and our premium brand edition, this will be EBITDA neutral, right? But if things turn out like it has turned out for ICONiQ, which has gone from 1 million to 2.2 million to hopefully 5 million this year, we could start seeing them to be a bit accretive in 18 months. But it's better to stay conservative.

But on back of our current EBITDA Q2 and 300 basis point expansion from this project, we believe that we are in the strike range.

Swechha Jain
Research Analyst, Whitestone Financial Advisors

So just last question. Would you be able to give me the volume breakup category-wise for each one for Officer's Choice, Officer's Choice Blue, Sterling Reserve, ICONiQ White, Kyron, and Zoya?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Most certainly. But is it okay if we provide the sheet to you after the call?

Swechha Jain
Research Analyst, Whitestone Financial Advisors

Y es, sir. Thank you, s ir. Thank you so much. I really appreciate this. Thanks.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you so much. Thank you for your questions.

Operator

Thank you. The next question comes from the line of Kunal Shah from Jefferies India. Please go ahead.

Kunal Shah
India Research - Institutional Equities, Jefferies

Thank you for the opportunity. My first question is on this mention in the PPT of better outlook for demand in the second half led by Festives. I mean, one month has passed in October. Do you see any change in sentiment versus what was the case last quarter?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Industry data typically comes out by 15th of next month. So at an industry level, I'm unable to provide you with what's looking like for others. For us, we are seeing a positive outcome as far as October is concerned.

Kunal Shah
India Research - Institutional Equities, Jefferies

Understood. Understood. The second question was on the two newer brands. So how is the Sterling Reserve brand doing in general? I mean, in the last one year or so, is that also delivering good growth?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Sterling Reserve, we have launched the all-new Sterling Reserve about two months back, and it's currently getting rolled out nationally. It is backed by a very unique go-to-market in terms of recapturing the customer imagination.

The brand does north of four million cases, has been sluggish on growth, but we are hopeful on back of the all-new SRB7 relaunch. We are expecting to trigger growth back in the brand.

Kunal Shah
India Research - Institutional Equities, Jefferies

Understood. The last bit was on ICONiQ White. Can you give us some sense of the distribution opportunity in this brand? I know you are present in 22 states and entering two more. But in terms of, let's say, outlet reach or, I mean, is there a material headroom for you to get into more outlets?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

I think from a distribution perspective, the growth will not come so the growth will come from two levers. One is addition of new markets. We are in quarter three launching Karnataka and Andhra, which are, again, large volume markets for us. That really is one lever of growth.

The second lever of growth is going to be what I call distribution width and not distribution depth because in markets where brand is already there for the last 12 months, it has reached the optimal width. But what we are seeing now is distribution depth, which means it's able to get newer customers to come back and experience, and then some of those customers keep coming back as permanent. They like the brand, and they keep coming back. One point that I think I covered in the last call also is that ICONiQ White is positioned between an Imperial Blue and a Royal Stag. And our thesis was that both the Imperial Blue and McDowell's No. 1 customers should provide a source of upgrade to ICONiQ. And also, consumers of Royal Challenge and Royal Stag could see ICONiQ as a new contemporary option to try.

So one of the things that we track when we're in the retail market is where the customer ICONiQ White is getting customers from which our brand. It's very heartening for us to know that it is getting customers both from the deluxe segment and the semi-premium segment. Of course, it gets more consumers from the deluxe. So I think it has got it is positioned very intelligently to be able to get share of growth from two segments. And also, of course, on back of new geography and newer customers, we see this brand continue to grow.

Kunal Shah
India Research - Institutional Equities, Jefferies

Understood. Understood. Thank you so much. That's all from my side.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you.

Operator

Thank you. The next question comes from the line of Aman Singh Sahajsinghani i, please go ahead.

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

Hi sir. Congrats on good set of numbers, and thank you for the opportunity. I wanted to understand further about the venture with Ranveer Singh that we are doing. So we have given away 20% of the equity to Ranveer Singh. So I wanted to understand further on what value add does Ranveer Singh bring in and how is it different from appointing Ranveer Singh as the brand ambassador for the company because the business we will do in this venture would be the luxury segment, which could have been the value add or the growth driver for the standalone ABDL entity. So this is the first question I want to understand.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

I think the key difference between a brand ambassador versus a shareholder is quite evident that in the first, it's transient. It could last a year, two years, three years. It's a transient relationship. When you have a shareholder, the tenure of the relationship is, in theory, in perpetuity, right?

I think that really is the big power idea here that with a superstar like Ranveer, who does even Gucci as a brand. He brings in consumers from very diverse SECs, from very diverse demographics, both in India and overseas. The social reach is able to influence consumers across SECs, across geography. It's something that will be extremely powerful. In addition, I think he has a very keen creative mind, and therefore, not only our existing brand, we are also working on a brand that we will create, especially within this new venture. I think the creative inputs will be extremely valuable.

These are three or four things that we believe is a unique way of engaging a celebrity versus a sort of, I mean, there's no harm in a commercial model, but there is an endorsement fee, but this is more a partnership arrangement, which should deliver value for both Ranveer and us.

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

Perfect. So one clarification here. So will you do the luxury segment in the company with Ranveer Singh only, or it can coexist in ABDL and the joint entity in both the companies?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

We would like to consolidate our luxury portfolio in the new entity so that the infra that we are building, whether it is people infra, distribution infra, which is premium HoReCa, there is a very focused and a concentrated approach on the luxury portfolio.

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

Got it. The second question would be on the gross margin side. S o we have increased gross margins by around 400 basis points. So it would be very helpful if you can break down the improvement in gross margins into the benefit that they have therefrom lower packaging cost, better P&A mix, and there would be obviously some drag from the higher ENA cost, which would be on gross margin. So if you can break that down.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

What I'll do is I'll give you a very high-level response, and then maybe we can share the numbers offline if that's okay with you. On the ENA, the Q2 cost of ENA is higher than the Q2 cost last year, right? So ENA cost does not have a role to play in our gross margin expansion. Gross margin expansion has happened on back of better state mix, right? It has happened on back of product mix.

Also, I think a point that I covered earlier is that post-IPO, we have repaid all the overdues to our vendor. As part of that entire exercise, we've also done a rate reset, what we call a timely payment. We will do timely payment, and we've been able to get a reduction in our buying rate. So these are the three levers. If it's okay, we can publish a waterfall on this later.

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

Sir, sorry, can you take this offline? Just two small clarifications from what you said earlier. Can you state the A&P spend as a percentage of sales or absolute number for this quarter?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

For this quarter?

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

Advertising, yes.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

It's about between 4%-5%.

But you have to keep one in mind that Officer's Choice as a brand does not guzzle a lot of ENA, and our entire ENA goes into the P&A segment and all luxury brands. So my request would be to read the numbers with respect.

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

If you can please repeat the number and I'll check the number.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

I'm sorry?

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

So can you please repeat the number?

I'm saying the ENA spend is between 4-5% of our sales value. But the important point to note is that Officer's Choice does not guzzle a large ENA. So this entire ENA is behind our P&A portfolio and our luxury portfolio.

A small question. After the CapEx that we have planned, so after three years, so we will have the 100% capacity of ENA that we will be utilizing. I n your opening remarks, you said we will have two-thirds of the capacity.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

With the facility that we are putting in Maharashtra, we will get to about two-thirds. We will need to, at some point of time, invest in another 150 KLPD plant to get to 100%.

Aman Sahajsinghan
Research Analyst, ProfitGate Capital Services

Got it. Thank you so much.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you.

Thank you. The next question comes from the line of Abhijit Kundu from Antique Stock Broking. Please go ahead.

Abhijit Kundu
VP, Antique Stock Broking Limited

Hi. Congrats on a great set of numbers. The margin expansion has been quite substantial, and we believe that this margin expansion will sustain and, in fact, improve going ahead. My question was on the brand part. You said that Sterling Reserve B7 would be relaunched, and that has been a successful brand earlier as well. But what happens to what are our plans with Srishti, X&O? I mean, where are we in terms of marketing them and driving their volumes? W here are we in that journey? Because these are the brands which will improve your overall standing in P&A.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So as you know, all brands do not necessarily succeed. So what we did was we launched three whiskey brands, which is ICONiQ White, Srishti, and X&O at the same point of time. Of course, ICONiQ White has gone on to take a pole position in terms of growth. On Srishti, we are currently selling in three markets. We sell it in the state of UP. We sell it in the state of West Bengal, and we sell it in the state of Haryana. We are quite happy with the playbook that we are building on Srishti.

We believe that in the next quarter or two, we'll be ready to take Srishti on in a few more markets. In our industry, it can take anything between 12 to 18 months for us to get national rollout, like was the case with ICONiQ as well. With Srishti, I think now that we are happy with the playbook, we will take it forward. On X&O, still more work is required before we have a playbook that will allow us and give us the confidence to invest more money and expand the distribution.

Abhijit Kundu
VP, Antique Stock Broking Limited

In case of Zoya, the initial response has been good, what I believe, from our channels as well. What are the plans with the ramping up across states? And how much time will it take?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

By quarter three, we should be in about eight top-tier markets.

By end of quarter four, we'll be in the 12 top-tier markets, and in addition, the focus is also on exporting Zoya to relevant markets. We've already done that for the UAE. We believe that the Zoya footprint across India could be between five to 10 more markets in the next two quarters. In addition, we are also trying to release this brand in duty-free, so the focus on Zoya and our entire luxury portfolio would be across four channels. One is domestic, second is duty-free, third is export, and also get into the defense sector with approvals both from paramilitary and CSD, so a lot of work is currently happening to make sure that we get all our approvals and route to market in place. This could be a potentially strong million cases market over a period of time to three years.

Abhijit Kundu
VP, Antique Stock Broking Limited

I know the segment is, I mean, the category is smaller when compared to a whiskey. But this could be also a millionaire brand over a three-to-four-year period.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

We're talking about Zoya, right?

Abhijit Kundu
VP, Antique Stock Broking Limited

Right .

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Zoya unlikely will be a millionaire case brand. It will be smaller. But as we've always maintained that the good thing about Zoya is we are operating at a gross margin of more than 70%. Therefore, we believe it can, at a very quick pace, from being CapEx neutral, start becoming an everyday accretive brand.

Abhijit Kundu
VP, Antique Stock Broking Limited

A lso, the Russian leader, Roust, that will also start kicking in, right? I mean, that plan will also be there to scale it up.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So I think yes. The answer is yes.

But more importantly, when we are talking about premium horeca, given the range that any bar today carries, I think our ability to offer multiple choices to the premium horeca, starting with Zoya to Russian Standard. As we speak today, on 5th of December, we are also launching our blended Scotch malt and therefore the portfolio is getting better. And our ability to therefore offer to both premium customers and offline and to premium horeca would be significantly enhanced. And also, as you understand, the cost of sales will also come down. So this portfolio will expand every quarter. We're looking at adding at least one new luxury brand. So we've done Zoya; we've added Russian Standard. And we have now added, in the month of November, we are adding Art House, which is our blended Scotch malt.

And hopefully, in quarter four of this financial year, we'll add one more brand to our portfolio. Great to hear that. Actually, with the 2,200 average pricing of vodka is quite enticing because that segment is seeing a good amount of action.

Abhijit Kundu
VP, Antique Stock Broking Limited

So all the best to you.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you so much.

Operator

Thank you.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thanks so much.

Operator

Thank you. The next question is from the line of Sunny from MK Ventures. Please go ahead.

Sunny Gosar
Senior Analyst, MK Ventures

Thanks for the follow-up question. My question is related to the tie-up that we have done with Russian Standard Vodka. It will be helpful to get a perspective on what's the category size, who are the relevant peers at that price point, and what is our aspirational market share in the next two to three years from this brand.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

So the portfolio spreads across from Absolut to Grey Goose. It allows us to operate across various price points and therefore take shares from all the three price points which are operating in the market. The aspiration on the market share, I'm hopeful that we should get quickly to double-digit and we'll grow from there.

Sunny Gosar
Senior Analyst, MK Ventures

\What would be the underlying? So vodka as a category is about 14-15 million cases. But the price points that you mentioned, what proportion of vodka would be these price points in terms of the underlying size?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Well, you're absolutely right. This price point will be less than 10%.

Sunny Gosar
Senior Analyst, MK Ventures

So like 1.5 million cases, you mean, is the underlying market potential?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Just give me 10 seconds, and I'll give you actual numbers. But it's not more than a million cases at this point of time.

Sunny Gosar
Senior Analyst, MK Ventures

So basically, do we have aspirations to then maybe move one price point lower, which is, say, the Magic Moments Vodka or similar price category, which will have a larger addressable market? And then basically, in that perspective, capture the whole P&A category of vodka, which is, as one of your peers mentioned, also growing at high double-digit growth rates. Is there any thought process around that?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

I think these are two independent initiatives. I want to share one data point with you that of the 412 million cases that were sold last year, right at the top, there is about 12-15 million cases that account for more than 30% of the industry profits. And the Russian Standard portfolio plays in that category, right? We'll have to keep in back of our mind that there will be two kinds of opportunity.

One is scale opportunities, like you mentioned, in terms of Magic Moments, which are about 700 million cases. And second opportunity is going to be in high gross margin, high per-case profit, where for every case, you make maybe 5x-6x what you make on a normal product, but the volumes are small. So I think this will require the two independent approaches, not one common approach.

Sunny Gosar
Senior Analyst, MK Ventures

Got it. Got it. One related question to this. In case of a brand where we do licensing agreements with the global brand owners, how should we look at the margin profile? Is it better than the company average currently? Maybe at a stable state, I understand initially there will be significant investments which will go into A&P. And till you attain a reasonable size, these may not contribute to that extent in the EBITDA. But at a stable state with reasonable scale, will these be low double-digit, mid double? So how should we look at the margin of these licensed brands or the BIO brands that you will look to introduce over a period of time?

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

I think we've already stated that over the next couple of years, we want to get to industry parity. Any business initiative or any partnership or any new brand that we introduce has to fit into that framework. So for now, I would say that partner brands like Russian Standard will actually help us get there faster.

Sunny Gosar
Senior Analyst, MK Ventures

Got it. That's very helpful. Thank you so much.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you very much.

Operator

Thank you. Is there any further questions? I would now like to hand the conference over to the management of Allied Blenders and Distillers for closing comments.

Alok Gupta
Managing Director, Allied Blenders and Distillers Limited

Thank you once again for your time and for your questions.

Much appreciated. We look forward to this quarterly interaction, even though it is virtual. And thank you for your time. And let me take this opportunity to wish you and your family a Happy Diwali and the very best for the festive season. Thanks once again.

Operator

Thank you, sir. Thank you, everyone. On behalf of Antique Stock Broking , that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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