Ladies and gentlemen, good day and welcome to the D B Corp Limited Q2 FY 2026 earnings conference call. As a reminder, all participant lines will be in the listen only mode. There will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference, please signal an operator by pressing star then zero on your touchtone phone. Please note that this conference is being recorded. We have with us today the senior management team of D B Corp Limited, Mr. Pawan Agarwal, Deputy Managing Director, Mr. Girish Agarwal, Non-Executive Director, Mr. Lalit Jain , Chief Financial Officer, Mr. Mushtaq Ali, Senior Vice President, Finance and Accounts, and Mr. Prasoon Kumar Pandey, Head Investor and Media Relations, who will represent D B Corp Limited on the call.
The management will be sharing the key operating and financial highlights for the quarter and H1 ended September 30th, 2025, followed by a question and answer session. Please note that some of the statements made in today's discussion may be forward-looking in nature and may involve risks and uncertainties. Documents relating to the company's financial performance have already been emailed to you and are available on the website of the stock exchange and the company's investor relation. Trust you have been able to go through the same. I now hand the conference over to Mr. Pawan Agarwal. Thank you, and over to you, sir.
Good evening, everyone, and thank you for joining the Q2 FY 2026 D B Corp earnings conference call. We will begin the call by highlighting the key financial performance for the quarter ending September 30th, 2025, followed by key operational updates. Advertising revenues for the second quarter stood at INR 4,478 million, marking a 12% YoY growth as against INR 4,014 million. Excluding the early festive benefit on a like-to-like basis, advertising revenue recorded a high single-digit growth. On a quarter-on-quarter basis, advertising revenues grew by around 13%. The total revenues for the quarter grew 9% YoY to INR 6,347 million, compared to INR 5,825 million in quarter two FY 2025.
Along with positive market dynamics, this performance reflects the resilience of our brand and sustained advertiser confidence in print media sector and in Dainik Bhaskar newspaper group. Coming to circulation now. Revenues for the quarter grew by 3% YoY to INR 1,208 million, as against INR 1,175 million in Q2 FY 2025. We continue to maintain steady circulation traction across all our key markets. Overall, EBITDA stood at INR 1,584 million, compared to INR 1,442 million last year, a growth of 10% YoY, after adjusting for a Forex loss of INR 9 million.
PAT came in at INR 935 million, as against INR 826 million in Q2 FY 2025, reflecting a 13% YoY growth after adjusting for Forex loss of INR 15 million. Let me tell you about the newsprint now. The newsprint prices remain soft, with average cost at around INR 47,000 per metric ton in Q2 FY 2026, same as in Q1 FY 2026, and we expect the newsprint price environment to remain range bound in the coming quarters, subject to currency fluctuations. Moving on to our radio business. The momentum remains steady. Advertising revenue for the quarter grew 4% YoY to INR 430 million, as against INR 414 million in Q2 FY 2025.
EBITDA for the radio segment stood at INR 130 million compared to INR 132 million in the same period last year. We are happy to share additions of 14 new radio stations expanding our reach and network. Out of these 14 stations, we will be the only operative private FM station at seven locations. This strategic expansion will further strengthen our position in the radio segment and allow us to reach more listeners, especially in the untapped markets. The digital business continues to show strong traction. As of August 2025, the numbers of monthly active users on our app stood at 20 million, maintaining our leadership in the Hindi and Gujarati digital news space. This reflects the success of our content innovation, hyperlocal relevance, and continued investment that we are making in technology.
Happy to share that post Good Samaritan Uttar Pradesh, we have also launched the Uttarakhand state digital app two days ago. Looking ahead, we remain positive about the demand. I am sorry. Now I want to talk to you about the H1 FY 2026 performance on a consolidated basis. The total revenues grew by 2% YoY to INR 12,219 million, as against INR 11,988 million. Advertising revenues grew by 2% YoY to INR 8,455 million compared to INR 8,291 million in H1 FY 2025. Our circulation revenues grew by 2% YoY to INR 2,411 million, as against INR 2,367 million.
EBITDA stood at INR 2,968 million compared to INR 3,351 million. Our net profit stood at INR 1,743 million compared to INR 2,004 million, after adjusting for the Forex loss of 17.5 million. To sum up, we have delivered decent set of numbers in Q2 FY 2026 and H1 FY 2026 with signs of sustained advertiser interest, steady readership traction, and healthy cost management supporting our overall profitability. With this, I now hand over the call to Mr. Girish Agarwal for his comments. Thank you.
Thank you, Pawan, and good evening, everyone. Thank you for joining us. As Pawan mentioned to you, our Q2 FY 2026 performance reflects a good and broad-based recovery across key segments. Advertising revenue grew by 12% year-on-year, supported by positive macro trends such as normal monsoon, interest rate reduction, encouraging GDP growth and of course, GST rate cuts. An important aspect this time is the early onset of the festival season. The Navratra this year started on the 22nd of September , compared to last year which was in October, which was Q3. Even after excluding this early festival benefit on a like-to-like basis, we registered a single-digit growth in advertising revenue, which reiterates the trust that advertisers continue to play in our platform.
Barring the weakness in government and FMCG sector, all our major categories like real estate, automobile, jewelry, education, health, banking, they all have registered a double-digit growth. Circulation revenue also posted a decent year-on-year growth, driven by our continued focus on readers' engagement, market-specific strategies and on-ground execution. As per the latest ABC report, January-July 2025 Indian print media industry newspapers have grown by around 8 lakh copies, which is around 2.7% growth as per ABC. This report also validated Dainik Bhaskar's position as India's largest circulated newspaper group. In terms of profitability, we are encouraged by the operational performance with double-digit PAT growth and sustained margin profile, aided by soft newsprint prices. Looking ahead, we remain positive about the demand environment supported by the strong festival season, stable input cost, and encouraging consumer sentiment based on the reduced GST slabs by the Government of India.
We shall continue to build on our competitive advantages in print, digital and radio with a sustained focus on efficiency, innovation and value creation for all our stakeholders. With that, we could now open the floor for the questions and answer session. Thank you, and over to you.
Thank you very much. We will now begin the question and answer session. Anyone who wishes to ask a question may press star and one on their touchtone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. The first question is from the line of Rakesh from Nine Rivers Capital. Please go ahead.
Hi. Hi. Am I audible?
Yes, please go ahead.
Hi, sir. Thank you very much for the opportunity, and congratulations for a great set of numbers in this quarter. Sir, couple of questions. First, in your opening remarks, you spoke about the radio station. We have got 14 more radio stations. So when we are going to operationalize all 14?
Sir, we are looking at beginning of next year, hopefully between January and March to operationalize all these stations. There are 14 in number and there are other radio operators with us, but we are working very hard to bring all of them up by March.
In Q3, no new radio stations will be coming. In Q4, all radio stations will be coming. Is that understanding correct?
Yes, sir.
Okay. Thank you very much. Sir, with respect to the other expenses in the last con call, there was a discussion that the other expenses were higher because of the promotion expenses that are done for the other businesses. This quarter also, the other expenses have been higher than the range. Any reason for it?
Yeah, there are three beyond normal numbers this time. One is INR 2 crore of INR 8 crore of event expenses, against which their income is already booked on the top line, and also INR 4 crore of the circulation promotion expenses. If you take out these 14, then the rest of the expenses, which is around INR 20 crore, balance INR 8 crore are in the normal range.
Sir, sorry to ask you again. What was the reason for the INR 8 crore? I just missed the part.
Events what happened during this entire festival season, we do lot of events on the ground for the revenue generation. So the expenses are booked here and the revenue is captured in the advertising revenue column.
Okay. That's helpful. And sir, with respect to the one observation, if I look at it last quarter, the number of unique visitors on the app were 18 million. Now it has come to 16 million. So 18.2 million for Dainik Bhaskar mobile app, it has come to 16.8 million. Any reason for that?
Sir, what happened is the fluctuation of a million or two keeps happening depending on the ground activities. For example, we expect that in October this will take a jump because of the Bihar election. So a million here and there keeps happening. Our endeavor is to cross the number much faster, but all these corrections keep happening, sir.
Okay. Thank you, sir. That is very helpful. Sir, one last question from my side. On the digital part, can you please give us some, the app is running from the last couple of quarters. Any learning that you are taking from the app that is helping you to gain more attraction or downloads from the subscriber or the non-subscriber? Any learning that you have observed in your app?
Yeah. Lots of learning, actually. Lots of learning from technology as well as tech side. All the technology part which comes out that, for example, our reader is sitting in Bihar, and if he wants to mark the preferred stations outside Bihar, how efficiently he can do that, how the news flow will happen to him so that the Bihar news doesn't get compromised in his window as such. More is the quality of the content. We realize that people are really looking for more content, local and topical. We have increased our news network a lot. Say, 12,000 people on the ground, those who are into the news gathering business. I think that is very encouraging and we are making that also better going forward.
Okay, sir. Thank you very much. That was very helpful. Thank you very much. And best wishes to you and your team.
Thank you, sir.
Thank you.
Thank you. The next question is from the line of Amit Doshi from Care Portfolio Managers Private Limited. Please go ahead.
Yeah, thank you. Sir, there is an increase in circulation revenue of around 2.83%, which is in line with industry. Despite you doing a lot of events, you mentioned about our other expenses, promotional expenses last quarter. Any particular reason you are not able to outperform the industry growth?
I think we will have to wait for the quarter two results of the other industry players to see how it goes, because we believe our teams are really putting a lot of efforts. With that, we are able to maintain the circulation. In the quarter two, we have not been able to grow number of copies, but we have been able to maintain. I think with all that efforts, we are still trying how we can still continue to grow. We are more concerned about the number of copies rather than the revenue, because revenue call, I can take by increasing 50 paisa cover price, which I do not want to do that.
Yeah. Okay. I thought 3% is the growth of copies only because we have not taken any price hike or we have not increased our cover price.
In some minor areas, there is a small price correction and all that and number of days also.
Okay. Got it. Sir, you mentioned these newsprint pricing have been fairly stable and likely to remain so. Just to understand the perspective in case for whatever reason currency comes down, the newsprint prices are increasing. Do we kind of pass on the price hikes for the benefit that we have been getting?
As of now, we do not increase any price—
Ladies and gentlemen, the management line has been disconnected. Please hold while we get them reconnected.
As of now, sir, we are not looking at any price hike, cover price increase, in any of our markets. We believe that we want to continue to grow our circulation and our copies, and our current price helps us to do that.
Got it.
Sorry, guys. I have some technical glitch on my phone, so I am getting disconnected precisely by every five minutes.
I answered that. Girish, I answered that question of the cover price.
Okay. Go ahead.
Okay. You mentioned that all areas did well in ad revenue segment except government and FMCG. Now, after this GST rationalization announcements, anything specific that we are foresee after the 22nd of September or in the first—
After 22nd September, the bigger growth came from the automobile segment. What happened when the GST announcement made that government will reduce sometime on 15th of August. From that time till 22nd September, the automobile advertising took a nosedive because everybody was holding on to the inventory because nobody was buying. From the third week of September, we suddenly saw the uptake. I think in the month of October, November, automobile will continue to push. One area we believe we want to see more growth coming is from real estate. Because the GST benefit has not been felt in the real estate category much. Because over there, a consumer is not getting a benefit of say stamp duty or something when he is buying a flat.
So in fact, what has happened from the ground source, we believe that people, those who had some extra money, right now they have diverted that money to buy electronic or automobile. The property thing has gone on the second rank for them. Hopefully that couple of months going forward, the real estate should start firing again.
Understood. Got it. But this FMCG has started picking up?
5% growth. Nothing worth.
Okay. Got it. In the radio station space, you mentioned that 14 stations more. We already had 30 stations already. This is 14 in addition to what we had.
Yes. It will become 44 now.
Yeah. There was an announcement in between, probably about a year back, where government forced the mobile handset manufacturers, smartphones, to have a compulsory radio station in all the smartphones. I do not think that is happening on the ground. Anything that you see seriousness about that being implemented?
Sir, TRAI has been pushing it, and in the second recommendation that TRAI has sent to the ministry, they have made a very strong recommendation, and they have repeated their stand that all mobile handsets must also be able to receive radio and that battle is still going on. Recommendation from the TRAI. We are very hopeful that the mobile handset manufacturers should understand that in a country like this, having mobile is also a source of getting an emergency messaging. We are still very hopeful, and we are pushing it very closely. But having said that, has it been implemented? No, not yet. But we are not giving up.
And a bookkeeping question. There was a capital WIP of INR 25 crore. Can you just clarify what amount would that be for?
Sorry, come again, sir, on that.
There is a capital WIP, work in process, capital WIP in the balance sheet of INR 25 crore.
This is all upgradations. This is about upgradation of our Jaipur, Kota and some of our plant and buildings.
Okay.
Which is in the process.
Okay. Just this radio station, any amount that we had to pay licensing fees or something of that sort. Nothing of that sort.
We already paid it.
Okay. That's the type of payment item.
Correct.
Okay. Fine. Thank you. Thank you, and wish you all the very best, and happy Diwali to everybody.
Thank you, sir. Happy Diwali, sir.
Thank you. The next question is from the line of Jai Chauhan from Trinetra Asset Managers. Please go ahead.
Good afternoon. Thank you for the opportunity. Am I audible?
Thank you. Go ahead.
Yes, sir. I have two broad questions. One that management has previously indicated an aim for strong single-digit growth on a like-to-like basis. As we look ahead, could you please help us understand the key building blocks to achieving this, and what are your internal assumptions for the mix between advertising volume growth versus yield improvement? Also on the margin side, beyond the stable newsprint outlook, what are the primary levers or potential risks you see in managing operational costs? Particularly—
Okay. Let me address the question first. I do not see any newsprint prices increase in next at least two quarters. From the cost perspective, we are not much worried. Coming to the point of the advertising, I believe important aspect for us is to see how the real estate category starts firing. Because as of now, I am sitting at a real estate growth, which is good, but I expected almost double of it. I think we are looking at it because market is also saying, when you speak to the real estate clients, that there is no benefit has come to an end consumer for a real estate, which may take some time because the cement GST has gone down, but using a cement and passing it on to the consumer will take a year or two. I think that is one area.
Let's see how government encourages people by reducing stamp duty or something for the real estate, to give some kind of impetus to that industry.
Got it, sir. Sir, when we see ad revenue, is it coming from print ads or digital ads, or it is a mix of both?
Largely print, because as you know, our main numbers are from print and then radio. Digital is hardly anything.
Got it. Sir, I was just curious. I just wanted to know, how does this get priced? How does it get priced? Does it get priced on a daily or monthly basis or a size basis, cover page basis? How does it get priced? What are the aspects that you see? Is it also based on the demand?
We will be more than happy to explain you the whole process. I will request Prasoon Pandey to get in touch with you offline and explain you, because it will be difficult for me to tell you in a minute. So Prasoon will explain you the whole process, how do we price the advertising.
Sure, sir. That works. Thank you. That is it from my side, and happy Diwali to you and your team.
Thank you, and wish you the same.
Thank you. Ladies and gentlemen, anyone who wishes to ask a question may press star and one on their touchtone telephone. The next question is from the line of Mohit Saini from Way2Wealth Securities. Please go ahead.
Yeah. Thank you for the opportunity. Congratulations for the good set of numbers.
Thank you.
Sir, I just wanted to ask, how is the current market condition? Since GST rate cuts, we already got advertising upfront, especially from auto, I believe. Even during Shradh season, I was seeing a lot of advertisement. How do you price in that in the current quarter?
As I mentioned to you, the current quarter from 15th of September, the whole traction of the GST advantage came in. Because of that, the number is at 12%- 13%. If I take that out, you would be in the mid-single digit number, mid to high in various markets. I think the entire focus is in October and November, because after this GST initial pent-up demand done, how the market responds to various categories in October and November, I think that is very critical for the entire nation to see.
Oh, okay. Regarding the dividend payout, are we still sticking to that 58 odd percentage?
That is the board decision. Our board has been very prudent on taking the decision on the dividend part, and that is evident from the past track record of the company.
All right. That is it from my side. Happy Diwali. Thank you.
Thank you. Happy Diwali.
Thank you. The next question is from the line of Krushi Parekh from Bugle Rock PMS. Please go ahead.
Yeah. Hi, sir. These 2 crore users that we have for our apps, that is great. I am just trying to assess that if you want to understand a bit at a granular level on the quality of these users. How are you guys assessing the same internally? I am not looking for any specific numbers, but say, depending on the usage, daily, weekly, paying, non-paying, et cetera. What are some of the internal parameters that you are tracking, and what are the trends on this?
We are tracking multiple things. Age group, we are tracking gender, we are tracking the time spent, we are tracking the frequency, we are tracking what are they reading on our app. Because if they come and read entertainment and masala, then I am worried because then they may not be a sticky customer for me. But if they are investing their time in reading the local news, analysis, videos, then I am happy that they are going to spend because that kind of quality of the content they will not get anywhere else. We are doing multiple cuts, and wherever we feel and we come to know that we need further improvement of the profile in a particular market, we work on that also.
Okay. In terms of our understanding, what will be our maturity level in this? Have we covered fair bit of ground or we are still looking to understand the market and the demographics further over the next one, two years? How are we placed right now? Or it is like now product is probably well-placed and we understand, and now we know what kind of content we need to offer to them before we start properly monetizing?
I will not make any claim that we know the market well enough, we know the consumer well enough, because this is a very dynamic market. Do we understand the business? Yes, very much. Now, coming to the numbers. We have got 2 crore readers on our app. The market population, the potential population, those who have the smartphone in the age group of particular, say, 20 + and those who also watch YouTube, I think the universe would be at least 12 crore- 13 crore. From 2 crore, we have a long way to go.
Right. Fair. Okay. Just in terms of circulation also, I believe you touched upon it, but last time we had discussed that there are certain activities on the ground that we are doing to increase our circulation as well.
Correct.
Where are we on that and what kind of results are we witnessing now that it is still early, but October, Diwali time is here. How are we looking at it now?
We are doing a lot of efforts on the ground in various markets, offering schemes, doing research, surveys and all that. With all that effort, we have been able to maintain the numbers. Our circulation has been maintained. Now, on one side, we feel slightly disheartened saying that, "Oh, man, we did so much and yet we are not able to grow." But when we look the other side, we say, "No, I think even the retention of the numbers is a decent achievement." From here, we need to further grow. Yeah, it is a daily job.
All right. Okay. Thank you. Thank you a lot, and wish team Happy Diwali.
Thank you very much, and wish you the same, sir.
Thank you. The next question is from the line of Yash Rangaswamy from JP Associates. Please go ahead.
Hi. Good evening.
Good evening, sir.
I have a couple of questions. One is on the advertising revenue. What is the share of government revenue this quarter?
17%, sir.
How much was it last year?
25%.
Oh, okay. It has actually come down.
Because of the election, new government came in picture and all that.
Okay. But then that was affected in Q1. What is the growth, if you can put it? Quarter on, I mean, versus last year quarter, Q2 FY 2025.
If I look at Q2, then it has gone down by around 12%- 13%.
Have we managed to—
Sorry, go down.
—hold on a yield or how is it? Are we just playing on volume, looking at just volume?
Government, there's no yield. Government rates are fixed, so the entire growth of government and decline is based on the volume only.
I'm sorry, let me just rephrase my question. It was directed towards overall yield.
Oh, overall yield, to be very honest, maybe 1%-2% yield fluctuation here and there. Largely, it's all volume game.
Okay. Now I'll present a somewhat critical view in terms of circulation revenue because we can see that it has hardly grown. I mean circulation you're saying has been maintained, but then we are spending quite a lot on P&P, but then the ABC data has mentioned that circulation has grown by around 2.7 odd percent.
Correct.
I mean in spite of spending, and we've been doing this for the past two or three quarters if I'm not mistaken.
Almost four quarters, I would say.
Yeah. But then still, we've hardly grown is what you're saying. I believe the last quarter number was around 40 lakh copies, and you're saying it has been maintained at that level, right?
Yes.
I mean in spite of spending, we are still sitting at the same number wherein the industry has grown. I mean, what view would you put on that?
Yeah. We are introspecting each and every market of ours to understand where we left the scope, where we left the opportunity. We are going through that. Certain course corrections have been done already. Some more are to be done. We are working on that. Do we have 100% answer to grow? No. But we are trying our best on the ground to make sure that we do get into the growth zone.
MP is one of the major markets, right? How are we doing over there?
MP is fine. I think maybe some 2% growth over there.
In copies?
MP, Rajasthan is fine. MP, Rajasthan numbers are decent enough. The other markets, Bihar, Jharkhand, Maharashtra, Punjab, Haryana, and the smaller markets, that's the area where it's not firing.
Overall, we are at 40 lakh copies still.
Yep. Around.
I could see that there is some gain in our other operating income. What would that be attributable to?
Certain event income has come there because we have booked the event cost below in the other operating cost, and those event income must have gone up there, and some of the other operational income are the sale of the waste paper and all that.
Oh, okay. Right.
Nothing major, frankly speaking. If you look at the number also, other operational income growth is say 4%.
And one last question. I could see that the staff cost at a consolidated level has gone up by around—
Sorry, sir.
6%- 7% versus last quarter.
Sorry, sir. What is that? I missed out that.
The salary, the staff cost that we have.
Yeah.
Slightly versus previous quarter. What is the reason, can you say?
3.8% growth. Okay, you are talking about the quarter-to-quarter, then there is a 6% growth. Yeah.
Correct. Employee benefits expense. It is at around INR 117.6 and—
Some of the increments have come in there. Also the newer markets, for example, Uttarakhand we have launched for digital. Some cost has come in from there also.
Okay. All right. That's about it for me. Thank you.
Thank you, sir.
Thank you. Ladies and gentlemen, anyone who wishes to ask a question may press star and one on their touchtone telephone. Anyone who wishes to ask a question may press star and one on their touchtone telephone.
Hello. Yes.
The next question is from the line of Khushi, an individual investor. Please go ahead.
Hi, everybody. Good evening. Thank you for the—
Good evening.
—opportunity.
Pleasure.
Yeah. Sir, in terms of domestic and imported mix, I wanted to know the Q2 newsprint mix.
Q2 newsprint mix is 70/30. 70% Indian, 30% imported.
Okay, fine. The next question I would like to ask is, what is the circulation copies for the quarter?
Around 40 lakh copies.
40 lakh?
Yes.
The last question to you is that, what is the sectoral growth for the quarter?
As I mentioned to you, the sectors like automobile, real estate, hospitals, jewelry, FMCG, banking, lifestyle, electronics, hypermarket, they all have grown. Except for FMCG, they all have grown in the strong double digit. The only segment which has taken a beating is the government.
For the YTD, FY 2026?
If I take it H1, in the H1 also, government has gone down much more. Education, response, real estate, automobile, hospital, jewelry, they all have grown. FMCG has declined and banking has grown.
Overall, only banking has grown, other sectors are?
No, they all have grown double digit. They all have gone double digit except the government. Government has shown a decline, FMCG has shown a decline. Other categories have shown a double-digit growth.
Okay. What is the contribution for the quarter and YTD both?
The contribution in the quarter, if I mention to you, the government contribution came down to 17%. Education contribution is around 22%. Real estate is around 12%. Automobile is around 10%. Jewelry is 5%. FMCG is 3%.
Okay, sir. Thank you so much. That is all from my side.
Thank you very much.
Thank you. The next question is from the line of Himanshu from Steadfast. Please go ahead.
Yeah, hi. I had a question on our receivables. I was going through the annual report and nearly 30% of receivables are more than six months old. It has been a persistent trend. Is there any opportunity to bring down the receivable days and especially which is more than six months old?
Largely, this money, which is more than six months old, is the government of India, state government, Panchayat, local district money, where they normally take minimum of six months going up to one year also, sometimes two year also. We have made a representation to multiple governments at multiple platforms, but somehow they have not been able to take a call on that. We have even proposed to the Indian Newspaper Society that we all should go to the court and get a ruling done from the court that this advertising money should also be paid on time like other industries, but no decision has been taken on that so far.
One more thing, this is slightly anecdotal, okay? Again, when we look at Bombay City, The Times of India, which is the larger paper, what we see is they have restarted Mumbai Mirror as a regular feature or a regular print part of the edition. Okay?
Correct.
Again, what we see is a new readership has started somehow growing up, even in the metro cities. Okay?
Yes, very well.
What is the experience in tier two, tier three, tier four? Are we restarting some of the things which we might have stopped historically?
Yes, you are right. To attract more readers, younger readers, different segment, we have started the City Bhaskar separately, which was earlier as a separate pull-out, which got merged with the main paper in between. In certain markets on certain days, we take the City Bhaskar as a pull-out. We are doing DB Post also in certain markets, DB Star also in certain markets, so we are doing all these activities also. It is encouraging sign by The Times of India that Mumbai Mirror is gathering more readership.
Are you seeing the readership itself also starting to improve in tier two, three, four? Or it is still only a metro phenomenon, what we are seeing currently?
I think the readership largely remains stable, whether it's metro or the tier two, three cities.
Okay. Can you give some more color on efforts you have made to increase the readership? Where are we on those whole efforts? We had thought about price money and all those things. Any other new schemes have you launched into micromarkets?
As I mentioned earlier, it's a kind of a daily job for us. We've been thinking a lot. Recently, there's a scheme on some other benefit for the readers. I think, like any FMCG industry, we are also thinking how to keep the attraction going on, some kind of motivation and all. If something comes to your mind, we'll be happy to hear from you also. Please help us on that.
Okay. Thank you. That's all from my side.
Thank you, sir.
Thank you. Ladies and gentlemen, due to time constraints, this was the last question for today. I now hand the conference over to the management for closing comments.
Thank you everyone for your participation and time on this earnings call today. I hope we have responded to your queries, and we will always be happy to be of assistance through our investor relations department headed by Mr. Prasoon Kumar Pandey for all your further queries. Thank you, and have a great evening. I wish you all a very, very happy Diwali.
Thank you. Happy Diwali.
On behalf of D B Corp Limited, that concludes this conference. Thank you for joining us and you may now disconnect your lines.