Ladies and gentlemen, good day and welcome to the earnings conference call of Devyani International Limited. As a reminder, all participant lines will be in the listen only mode, and anyone who wishes to ask a question may enter star and one on the touchtone telephone. To remove yourself from the queue, please enter star and two. Should you need assistance during the conference call, please signal an operator by pressing star then zero on your touchtone phone. Please note that this conference is being recorded. I now hand the conference over to Mr. Anoop Poojari from CDR India. Thank you and over to you, sir.
Thank you. Good afternoon, everyone, and thank you for joining us on Devyani International's Q4 and FY 2022 Earnings Conference Call. We have with us Mr. Ravi Jaipuria, Chairman of the company, Mr. Raj Pal Gandhi, Non-Executive Director, Mr. Virag Joshi, CEO and Whole-time Director, and Mr. Manish Dawar, CFO and Whole-time Director of the company. We will initiate the call with opening remarks from the management, following which we'll have the forum open for a question and answer session. Before we begin, I would like to point out that some statements made in today's call may be forward-looking in nature and a detailed statement in this regard is available in the results presentation shared with you earlier. I will now request Mr. Ravi Jaipuria to make his opening remarks.
Good afternoon, everyone. A warm welcome to you all on our earnings conference call to discuss the business performance for the quarter four and full year ended March 31, 2022. I hope you and your families are keeping safe and healthy. We are emerging from a challenging period from, with multiple COVID-related disruptions last year and the year before, an unprecedented inflation in input costs, highly tense geopolitical situation and disturbed logistics around the world. DIL has shown great resilience during this period, and our unwavering commitment and focus on the growth has translated 2021, 2022 into a record year of performance for the company. We opened 246 new stores in full year 2021, 2022, the highest ever for our company. Alongside, we also witnessed record revenues, best margins, and record delivery of profits. The year also saw for us a very successful IPO.
Listing and a strong support from all of you, our brands achieved significant milestones whereby KFC India crossed INR 1,000 crore revenue and Pizza Hut clocked more than INR 500 crore revenue this year. Expansion of our store network and a strong focus on costs have been the key pillars of the performance this year. As on March 31, 2022, we operated 364 KFC stores, 413 Pizza Hut and 55 Costa Coffee stores in India. Our total system store count at the end of the year stood at 938 stores of all our brands. I am pleased to inform you that strong store additions and the strength of our brands helped us achieve full year revenues of INR 2,084 crore, nearly double the figure last year.
Our core brands, KFC, Pizza Hut and Costa Coffee, have performed well, led by innovative product launches coupled with continuous focus on safety, health and hygiene. Dynamic cost management ably supported the business teams and ensured strong profitability. As an example, due to well-timed forward contracts of key raw materials, we have managed the input costs effectively. This gets demonstrated by the stable gross margins despite multiple high inflation. In Q4, gross margins at 71.2% remained nearly flat on year-on-year and quarter-on-quarter and year-on-year basis. We pride ourselves on our financial discipline, and this has helped us in expanding our FY 2022 consolidated pre-Ind AS EBITDA margin to 14.4% from 8.1% last year.
As a result, I am very happy to inform all of you, our shareholders, investors and the analyst community that we have posted a net profit of INR 155 crore for the year. We continue to invest in our employees in our operations, which we believe will support our growth aspirations in the coming years. Innovation is a key focus area for us. We launched several new products and innovative campaigns within our core brands during the quarter. KFC launched the KFC Bucket Canvas campaign and released a unique product, the KFC Biryani Bucket. Pizza Hut came out with multiple innovations during the year, like Momo Mia, Hand Tossed Pizza Crust, and new sides. All of these new launches reported a strong consumer acceptance, and we look forward to upscaling this as we go along in the future years.
Costa Coffee too is set to launch a whole new range of drinks and refreshers for this summer season. Along with our operations, we are equally focused on building diversity in our business to give greater opportunity for the growth of our women employees. We are opening women-only stores across our core brands of KFC, Pizza Hut, and Costa. We are currently operating more than 20 women-only stores as on March 31, 2022, and are also working on increasing the number of women team leaders across our business. As we are all aware, external macro environment continues to remain challenging, and we do foresee certain headwinds. Cost of key input materials and capital items continue to see significant inflation, and this is likely to persist for some time. We are also witnessing early signs of a potential resurgence in a new COVID variant.
With a pan-India footprint, we are closely monitoring the developments. Our scale, brand strength, and experience gives us the confidence that we will be able to effectively face these challenges. Despite the ensuing headwinds, we remain firm believers in the potential of food service industry, and more particularly, the QSR segment in India. Significant growth opportunities are available for a well-operated and a well-capitalized player. Our brands are geared up to cater to the young Indian consumers' expectations, meeting their challenging lifestyles and eating out habits. We confidently look forward to another year of growth. With this, I would like to conclude my address, and I now hand over to Manish for his comments. Thank you.
Thank you, Mr. Jaipuria. Good evening, everyone. A warm welcome to all of you for your valuable time and presence on our FY 2022 earnings conference call, our third results call post the listing in August 2021. As mentioned by the chairman earlier, we had a record FY 2022. We added a total of 246 net new stores during the year, led by 116 stores for Pizza Hut, 100 stores for KFC, and 11 stores for Costa Coffee. Aspiration for Western QSR food goes well beyond the metros and Tier 1 cities in the new India. Recognizing this, we've expanded our footprint to nearly 50 new cities this year, and we are now present in 200+ cities pan-India. Non-metro cities now constitute a marginally higher share of our revenue compared to what we've done historically.
Our international business also added nine net new stores, bringing our total system store count to 938 at the end of March 2022. Mirroring our strong store opening performance, our revenues for FY 2022 grew almost 84% year-on-year to reach INR 2,084 crores versus INR 1,135 crores in FY 2021. Gross profits increased 88% year-on-year to INR 1,484 crores versus INR 790 crores last year. Store level profitability further benefited from leverage on higher sales and continuing benefits from long-term initiatives that we've taken in the last two to three years. Brand contribution margin, a key KPI for us, improved to 19.9% in FY 2022 versus 14.4% last year.
This helped us to drive the pre-interest EBITDA to INR 300 crores, the highest figure ever, with margins also markedly improving to 14.4% versus 8.1% a year earlier. As a result, net profit from continuing business stood at INR 155 crores for the year versus a loss of INR 81 crores in FY 2021. Please bear in mind that the net profit number of INR 155 crores includes the recognition of deferred tax assets during quarter four. Our core brands demonstrated great resilience and continued strength this year. At KFC, as I said earlier, we added 100 new stores to reach 364 stores at the year-end. Average daily sales, ADS, for the year came in at nearly 117,000 per store, representing 49.4% SSSG over FY 2021.
Again, we need to bear in mind that FY 2021 numbers were not fully representative because of the COVID situation. Again, there have been some impact of COVID in the current year also, and therefore, the numbers are kind of, to that extent, a little incomparable. Full year revenues came in at INR 1,219 crores, 89% higher compared to last year. Operational leverage and better cost management helped improve brand contribution to 21.3% from 18.3% earlier year. Pizza Hut added 116 net new stores to reach 413 stores at the year-end. SSSC at 45.4% for the year helped brand post ADS of nearly INR 43,000. Revenues at INR 532 crores increased 85% year-on-year.
Profitability for Pizza Hut was again stronger with brand contribution margin at 16.3% versus 12.9% a year ago. At Costa Coffee, we added 11 net new stores to reach the year-end store count of 55 stores. SSSC came in at 95.2% and was amongst the best out of our core brands, albeit, it came from a lower base. Costa continues to boast impressive brand contribution margin of nearly 30%, giving us the confidence to scale up this brand very rapidly. Coming to quarter four performance, we would like to point out that the quarterly performance has been impacted by COVID-related restrictions.
As you know, COVID wave three, which is the Omicron wave, hit us around the end of December, beginning of January, and the entire impact of COVID wave three impacted our performance by almost about four to six weeks out of the entire quarter. As a result, despite very strong year-on-year performance, DL witnessed a small dip in revenues on a sequential basis, that is quarter-on-quarter basis. We maintained the store expansion pace, opening 54 new stores. KFC led the store addition for the quarter with 25 new stores, followed by Pizza Hut with 22 net new stores and Costa added five net new stores during the quarter. Quarter four revenues grew 36% year-on-year to reach INR 591 crores.
Timely pricing action and efficient sourcing strategies helped us to maintain gross margins at 71.3% for the quarter. Brand contribution margin improved 50 basis points year-on-year to 21.2%, helping us post a 40% higher brand contribution of nearly INR 125 crores. Pre-Ind AS EBITDA at INR 98 crores improved 44% versus the last year's figure of INR 68 crores, with margins improving further to 16.5% versus 15.7% in quarter four FY 2021. Reported EBITDA for the quarter came in at INR 143 crores, nearly 20% higher on a year-on-year basis. Amongst the core brands, performance has been very encouraging considering that nearly half the quarter was impacted by COVID.
While ADS dipped, and SSSG was a little lower, strong store additions led us to significantly grow the business on a year-on-year basis. Effective cost management has also helped us in managing the profitability at the brand level. KFC revenues came in at INR 353 crore for the quarter, up 39%. Quarter four ADS was 113,000, representing a SSSG of 3%. Gross margin at 69.3% was stable. Brand contribution margin came in at 21.8%, a slight decline both year-on-year and sequentially. This was primarily due to deleverage on lower sales in the quarter.
As expected, optimized sales were a little higher at 41% versus 36% in quarter three, because of the COVID restrictions in quarter four. The launch of Biryani Bucket has been well-received by the consumers and is also generating a lot of buzz for the brand. KFC brand in India across both the franchisees reached an important milestone of 600 stores in India. To celebrate this milestone, the brand collaborated with India's young budding artists across 150 cities to present a unique expression of art that we've replicated on KFC buckets as KFC Bucket Canvas. Pizza Hut posted a quarter four revenue of INR 146 crore, growing 41% year-on-year. ADS for the quarter was INR 41,000, representing a SSSG of 2.3%.
Gross margin at 75.5% and brand contribution at 17.5% remains stable on a sequential basis. Constantly innovating, Pizza Hut has recently launched the much-awaited San Francisco handcrafted crust option for our consumers. The new crust, along with the assorted new options on the side, have been very well received by our consumers. Revenue from Costa Coffee grew 61% year-on-year to reach INR 14 crores. Gross profits stood at INR 11 crores with improved margins at 81.6%. Brand contributions stood at INR 4 crores and our margins at 30%. Our team's performance is recognized globally. DIL won the award for best overall performance and most improved taste scores at Yum! EFCS conference in Asia. Our team also won the most admired food court operator at the IMAGES Food Service Awards.
We continue to add all-new women's stores in our portfolio. Pizza Hut has opened two more all-women stores, and we now operate 20+ all-women stores and 13 stores operated by differently abled employees. We believe such initiatives will allow our diversity hires to step up and play a greater role in our organization as we grow in future. Looking ahead, we remain cautiously optimistic at the unfolding macro situation. We have taken necessary pricing adjustments already, and we are in the process of adjusting the prices even going forward as well to mitigate the impact of input cost inflation, and we continue to monitor further developments very closely. On that note, I would like to request the moderator to open the forum for any questions or suggestions that we may have from you. Thank you so much for your time.
Thank you very much. We will now begin the question and answer session. Anyone who wishes to ask a question may press star and one on a touchtone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Anyone who would like to ask a question, please press star and one at this time. Ladies and gentlemen, we will wait for a moment while the question queue assembles. The first question is from the line of Nihal Jham from Edelweiss. Please go ahead.
Yes, thank you so much, and congratulations to the management for this performance. Three questions from my side. Starting off with the first one, Manish, maybe if you could help on this, that if I look at our cost items, whether even it is specifically for the brands or even on an overall reported basis, say the employee or the other expenses. I noticed that despite us opening a significant amount of stores versus the last quarter, we still managed to, you know, see some kind of reduction. If you could just highlight how we managed to achieve that. I'll maybe come to the other questions after that.
Nihal, if you look at, I mean, as you know, the cost buckets are divided into two predominant costs. One is with the variable cost and the other one is the fixed cost. Variable cost obviously has moved in line, and that's the reason the gross margins are, again, stable, if you were to look at the previous quarter. Therefore, at the store level, the costs are kind of in line. As we kind of grow further, the fixed expenses will get kind of leverage over larger base. But two typical things that I would like to remind you here. One is obviously on an international side, our cost base has performed very well, and that's the reason we are getting some arbitrage of that in the overall context.
You can call that as a mixed effect. Secondly, because of the January impact of Omicron and all, there have been some true-ups on the variable provisions that we've had, and that's the reason the employee costs are a little lower. That's an exception item in the current quarter. Going forward, it'll remain the way we've kind of. If you look at the overall year, we would be in line with the overall yearly performance.
Sure, Manish. If I may just have a follow-up on that. Like, if I see the employee expenses on an overall level, we did say around, say INR 70 crores, and this is obviously caused by 10%. While I know that given that Q3 was a festive quarter and we would had more employees being rostered, is it that net impact of that was more than, say, the new employees being added this quarter because of the store openings?
The new employees, Nihal, that will get added because of the store openings are part of the overall brand contribution line and not at the EBITDA line.
Understood. Even on the corporate overheads, I see that we've managed to reduce those expenses. Any specific initiatives we've taken that has helped, you know, see that run rate also come down?
Nihal, that is more to do with the true-up of all the costs towards the year-end.
Understood. Done. That is clear. The second question was you did highlight that there was an impact of Omicron at least for four to six weeks. Would it be possible to, say, get a sense that what was the impact on revenue and margins because of COVID and had, you know, the run rate been similar to the normalized expectations had COVID not happened?
Nihal, look, this time, for example, if you look at, while let's say, it was not an impact of lockdown and shutdown, there were majority operating restrictions which were there. Let's say for example, as we saw in wave one and wave two, there were multiple cities where let's say the stores were shut. There were multiple cities where the deliveries were not allowed. Whereas let's say now if you see, there were more of these weekend restrictions, there were more of night delivery restrictions which were there. It's therefore difficult to kind of measure that impact.
Plus, if you look at, let's say COVID wave three was more widespread, although the impact on people was much lower, but therefore that kind of impacts the overall general sentiment and people tend to therefore restrict and consume the outside food at home to that extent where let's say when somebody is sick at home, you avoid having food from outside.
Understood. Manish, just one last question and I will get on the queue that,
Nihal, at the same time, the other thing that we saw, post-COVID wave three, that the malls were faster to recover, compared to, let's say in the earlier waves, we saw that high street stores were faster to recover. That is the other thing that we saw, a little divergent compared to the earlier waves. Whereas high street has kind of taken a little while, more to recover post-COVID wave three.
Understood. Just one last question on this, Manish, that there was a significant divergence, say, in the ADS maybe between January and March, and if you could just give the closing ADS for PH and KFC, that would be helpful.
We did see, Nihal, as you know, because I mean almost about, let's say, as I said, four to five weeks got impacted because of COVID wave three. That impacted both the SSG numbers as well as the ADS numbers. If you were to look at, let's say, March numbers, although, I mean, we don't disclose monthly numbers, but we are back to the pre-COVID wave three numbers. You can't compare it obviously to Q3 numbers because Q3 is a very high season quarter for us, which is what we talked about in the previous quarter as well. Otherwise, we've seen that in March the numbers are coming back.
Understood. I will come back in the queue. Thanks, Manish. Thank you.
Sure. Thanks.
Thank you. The next question is from the line of Percy Panthaki from IIFL. Please go ahead.
Hi sir. My first question is on the Pizza Hut margins. Now what my understanding is that for QSR, Q3 is typically the strongest quarter, both in terms of ADS as well as in terms of margins because of the scale leverage. What we've seen for Pizza Hut is that while the ADS has come down in March quarter versus the December quarter as expected, the margins have actually expanded sequentially. What is the reason for this expansion? And in light of this expansion, what is the sustainable annual margins for Pizza Hut that you expect?
Sure. As you know, Pizza Hut, we've been kind of making the business model change, and therefore, those benefits are still flowing in. As you know, Pizza Hut traditionally was a strong dine-in portfolio brand. We used to operate large stores, where the overheads were higher, the CapEx was higher. We've kind of over the period of time shifted the model to smaller stores, delivery-focused stores, which has helped us from a margin perspective to make the brand more efficient. Those effects have still flown in, and that is the reason you see that Pizza Hut, the margins are marginally better compared to what we've seen earlier, despite the fact that ADS was lower.
We think now on Pizza Hut, we've managed to kind of completely restructure the brand. All the benefits that were supposed to be had as a result of that restructuring have already flown in. Going forward, we will be more or less in line with the, with how the top line is, top line is behaving and performing.
Would you say that the current margins, which are around 17.5% for Pizza Hut, that's a fair representation for what the margins would be on an annual basis?
Yeah, that's a sustainable number, obviously. Therefore, let's say depending on what happens in a given quarter, it could kind of vary a little bit, but otherwise it's pretty representative of the performance going forward.
Okay. Secondly, we did a small exercise, as a consumer trying to sort of place an order on Zomato for both Pizza Hut and Domino's for various orders, including whatever discounts, offers, et cetera, are available on the platform. What we found is on average, Pizza Hut for comparable pizzas across Domino's, there's a premium of about a low double-digit percentage. Just wanted to understand, is this sort of premium going to continue into the future? Given that there is such a significant premium, I mean, why is it that the gross margins are very comparable for both the brands?
If you see, traditionally, Pizza Hut has been positioned to be a more premium brand. We believe that we offer a superior product quality, and that's the reason the consumers kind of keep on coming back to us again and again. That actually comes in from the ingredients, how we offer our experience at the store level and all. We think that kind of justifies the small premium which is there. Having said that, obviously our endeavor is to kind of continue to innovate and continue to kind of bring that margin down so that we are able to fight the competition much harder. If you actually look at it historically, we've managed to bring that price gap down to a great extent.
Therefore, our endeavors continue as we're going forward, and we would love to kind of offer a great quality pizza at competitive prices to our consumers.
Okay. Last question from my side. What is the total CapEx that we should be taking for FY 2023 for your company overall, including international, all the domestic formats, et cetera?
The CapEx, as you know, comes from in terms of whatever, the store openings that we are planning. We've talked about in the past that we will look at about 200-250 stores, for the next few years, and we continue to kind of stay with the same guidance. Therefore, let's say even if you were to kind of look at on the upper side, which is 250 stores, we are looking at a CapEx guidance of close to INR 300 crore.
Okay, INR 300 crore for 250 stores. This INR 300 would include any IT, corporate, refurbishment, CapEx, et cetera, also?
Yeah, roughly. I mean, because I'm talking about the new store opening targets. There are some refurbishments which are supposed to be done, which is a combination of some stores getting into minor refurbishment, some stores getting into major, but that's a small amount in the overall context.
Around the 300 ±10%, would be a fair assumption?
Yeah. Yeah, that's the right way to look at it.
Okay. Thanks a lot. That's all from me. All the best.
Thank you. The next question is from the line of Devanshu Bansal from Emkay Global Financial Services. Please go ahead.
Sir, hi. Congratulations on a good set of numbers, and thanks for giving me the opportunity. Sir, wanted to understand from channel sales perspective, KFC performed relatively better versus Pizza Hut if we see in terms of sustainability of delivery revenues. How should we read this as in dine-in focused formats which were pre-COVID shall benefit more upon full unlocking? Is this the correct inference?
Hi, Devanshu. Devanshu, look, if you see the previous quarter, KFC off-premise consumption was close to 36%. In the current quarter, it moved to 41%, and that has predominantly happened because of the COVID-based restrictions that I talked about earlier. As we kind of open up and we become, we get into a normalized situation, this will come down. We expect KFC to stabilize in terms of deliveries anywhere between 35% to, let's say, a 37%-38% kind of number. And obviously, that will benefit us more from a dine-in perspective. Coming to Pizza Hut, as you know, I mean, pizza as a category is more of a delivery portfolio, and that is what we've pivoted our brand focus from a dine-in into a delivery.
That's the reason you see that the numbers are pretty much kind of stable from that perspective, and those numbers would more or less remain at the same level.
Sure. My question was from per store perspective, while KFC delivery sales are more or less stable, but Pizza Hut delivery sales have seen a dip sort of from Q3 to Q4. Wanted to understand that.
No, Pizza Hut has not seen a dip. If you see quarter three, Pizza Hut delivery was 58%. Quarter four was 59%. It is not a dip, but let's say given the fact that, quarter four was a COVID-impacted quarter and therefore the impact could have been higher. I mean, I think Pizza Hut as a business is now stabilizing towards that number, and that is what we are seeing.
Sure. That's helpful. Secondly, sir, I wanted to understand in terms of product innovation, is there any identifiable portfolio gap, which you would fill, like to fill, versus the leader in the Pizza Hut space?
Devanshu, as I said earlier, on Pizza Hut side, we introduced a new dough called San Francisco Style dough, which is a hand-tossed pizza compared to, let's say, the pan pizza that we have in our portfolio. We've, I think, filled in a big gap that we had in our portfolio. Because apart from pan, we have a handcrafted sourdough pizza also, and it's a sourdough, which is what kind of makes the pizza even lighter. That is one. As you would have seen in the previous quarter, we introduced a completely novel product in the shape of Momo Mia pizza, which was very well-received by the consumers. We will be looking at a Momo Mia version two towards back end of the year.
Similarly, on the sides also we've introduced two more innovative items in the shape and form of Tear and Share, which is a cheese filled kind of garlic bread. Then we've also launched a Mexican garlic bread, which is a different flavor again, compared to what we did not have before. As we are going, once, let's say, things have opened up, we are introducing new innovations in Pizza Hut brand, which we did not kind of do over the last one and a half, two years because of COVID and all of that.
Sure. Thirdly, sir, wanted to check on the tax guidance, if you can provide any color, what should be the rate we should sort of bake in into our estimates going ahead?
I think, Devanshu, the way we look at it, next year we will be able to recoup our losses if, let's say, our business projections are normalized and there is no COVID impact and the situation in the country is normal. Therefore, you can assume the normal marginal rate from that perspective. In this quarter, we had to recognize the deferred tax asset which was sitting, and we had not recognized earlier because of the COVID-related uncertainties. The auditors kind of evaluated the entire thing again. We've recognized because even now also, as you know, I mean, COVID wave four kind of fears are still there. The input inflation fears are still there. The geopolitical situation is there. Therefore, we've not recognized the entire deferred tax asset.
We've discussed that with the auditors. We've kind of taken a call that not to recognize also would not be prudent. That's the reason we've kind of agreed on somewhere a middle path between us and the auditors. We've re-recognized about, let's say, two years' worth of deferred tax asset. But I would say as we go along, I mean, you can recognize the marginal tax rate as the normal tax rate.
Sure, sir. That's helpful. Thanks for that.
Thank you. The next question is from the line of Jaykumar Doshi from Kotak. Please go ahead.
Hi. Good afternoon. Thanks for the opportunity. You know, at roughly about 41,000 ADS, Pizza Hut is already clocking 17% margin. What is the ADS that you think you need to get to for you to, you know, report similar margins as KFC or, you know, the market leader. Our understanding is total margins will be around 23%. Just want to understand what the, you know, what is the ADS increase that can get you at that level?
Hi, Jay. Jay, as we've discussed earlier on Pizza Hut, we are looking at about 7%-8% SSSG year-over-year. The quarters have been kind of little up and down because of the COVID-related uncertainties and COVID impacts during some months, some years, some quarters, some weeks. That has not been, but otherwise we are targeting 7%-8% SSSG. With that, we think from a restructuring point of view, we've picked up all the low-hanging fruits and Pizza Hut margins are there. But we also need to bear in mind that if you look at the KFC ADS numbers, it is almost 2.5x-3x where Pizza Hut sits.
It'll be difficult to kind of target those ADS numbers, because, I mean, KFC is a different product category with no competition, whereas in pizza category we are not the market leaders, we are the followers. Our endeavor is to kind of bridge the gap versus the competitor, but it's going to take a long time. It's not going to happen overnight. The margins, I think we've done a good job on margins and you can expect sustainable margins going forward.
Sure. Maybe I'll take that offline. Second question is, you know, you've taken about 12% price increase in KFC in the last six months. Is there any impact on demand because of price increase or any down-trading or any such behavior that you've seen?
Jay, we took a pricing increase in April to the extent of about 8%-9%, not 12%, because.
There was 1%-3% in October, November also, right? If I combine the two-
That has kind of got absorbed very well in the market, so that is now history. Therefore, we've not seen any impact because of that. Whereas the pricing increase that we've taken in the month of April was about 8%-9%, which is the second pricing increase that we took. Obviously, I mean, April is not a key kind of matrix to look at because as you know, within April there were Navratras. During Navratri, the chicken consumption kind of tends to fall, especially in the northern and northern part of the country. At the same time, within April, we also saw Rozas coming in, and there also the consumption gets a little bit impacted.
Therefore, we are actually looking at May months to be able to see as to how is that consumers have accepted that from a price increase perspective. Maybe let's say when we talk next, we'll be able to give you a better color on that.
Correct. This price increase takes care of all the inflation that you're facing till date, right, for KFC?
Not really, Jay. There will be margin dilution to some extent because we don't think we've managed to pass on the entire input inflation to the consumers because at 8%-9% itself, we thought it was a very challenging price increase from consumer perspective. Let's see how the kind of situation pans out. We've not managed to take the entire price increase.
Last one. Can you give us an idea of what is the overall RM basket inflation that you are facing on a YOA basis, both for KFC and Pizza Hut?
Look, Pizza Hut is relatively small. Let's say if you look at Pizza Hut also we took a small price increase in the month of April. We are taking another price increase over the next few weeks, as we kind of set for Pizza Hut. Therefore Pizza Hut we are well covered as far as the input inflation is concerned. On KFC, we are not fully covered. We kind of are in the wait and watch mode if, let's say, the prices were to kind of come down both from a chicken and edible oils, which we've seen a major inflation coming in. Let's see how that pans out and we'll take the next steps basis that.
Sure. Thank you so much.
Okay.
Thank you. The next question is from the line of Ashish Kanodia from Ambit Capital. Please go ahead.
Yeah. Hi, Manish. First on the margin-
Sorry to interrupt you, Mr. Kanodia. Your voice is very low. Can you please speak up or come closer to the phone?
Yeah. Is it better now?
Yes. Thank you.
Yeah. Hi, Manish. The first question is on the margin front. I remember in the RHP, you know, there was a disclosure that there are some benefits which Yum will provide, you know, provided you are able to meet some of the store expansion guidance. Is it possible to, you know, quantify what are margin benefits you are getting from Yum? And, secondly, what is the tenure or the duration for the same?
Ashish, as we've spoken earlier also, yes, there are some small incentives that we get as a result of meeting the targets. We've maintained even around the DRHP time and post that during the calls that these margins are very insignificant and therefore they do not impact the P&L in a great way. Whatever margins that you're seeing as far as both KFC and PH-Pizza Hut are concerned are sustainable and the impact is really small.
Sure. Second question, you know, you talked about some of the true-ups and expenses. Is it possible to quantify and where, you know, these expenses are sitting? Because when I look at them sequentially, employee cost on a per store basis as well as other expenses on a per store basis, there is a meaningful decrease in these line items on a quarter-on-quarter basis, right? Are there true-ups sitting in both these line items and is it possible to quantify?
Look, there are two things that impact on a per store basis, Ashish. One is obviously there's a true-up, which is a small number. At the same time, if you look at the number of stores which have kind of opened, as you say, I mean, we've opened almost 250 stores during the entire year, and that's a meaningful number to be able to get that leverage on the fixed employee expenses. That is the other big contributor as to why your per store numbers look much better now compared to what they were looking earlier. As we kind of go ahead and open more stores, obviously this will look even better. The impact of true-ups is small.
Sure, Manish. That's helpful. Just last question in terms of same-store sales growth. Now, you know, current quarter had some COVID impact and the base quarter of 4Q 2021 also had a base impact because 4Q 2020 was impacted from COVID. You know, if we want to analyze it versus pre-COVID level, you know, we would need the 4Q 2020 SSG. Is it possible to share the 4Q FY 2020 same-store sales growth both for KFC and Pizza Hut?
Ashish, let me just look at the numbers once, because I'm not too sure, because I'm not able to remember distinctly whether we disclosed these numbers in DRHP or not. Let me just kind of look at that and connect with you separately.
Sure, Manish. It was not there in the DRHP, but if you can provide it would be great.
Okay, fine. Okay.
Sure. Thank you.
Thanks, Ashish.
Thank you. The next question is from the line of Rahul Agarwal from InCred Capital. Please go ahead.
Yeah. Hi, good evening, and thanks for the opportunity. I have three questions. Firstly, on the Pizza Hut, on the ADS levels. Obviously Pizza Hut in terms of, you know, what it's doing is still far from the leader, but overall, as you explained, you know, the margins are still much better. There is a long way to go for Pizza Hut to reach, the leader level. But in your mind, you know, would you have a specific three to five year target which you're working with on ADS? You know that this is where you want to reach and, you know, you'll be happy with that.
Rahul, as I said earlier, I mean obviously our aspiration is to kind of bridge the gap from ADS perspective versus the market leader. It's going to take time. The target that we've set for ourselves is about 7%-8% SSSG growth on Pizza Hut. And kind of continue to innovate, continue to introduce the new product categories, continue to give the consumers a great quality pizza, which will help us bridge the gap. Having said that, obviously because we've kind of restructured the entire portfolio from a focus perspective, because earlier it used to be a dine-in brand and now it is a delivery-focused brand, that has really kind of helped us from a margins perspective.
I think on margins, because the restructuring is now complete, we've managed to kind of get all the margin advantages and therefore now it has to grow, and it has to move as the brand performs.
Got it. The ADS, you know, even at a 70% growth will still be far off, right? I mean, even if I assume a CAGR or a VAT number. I was thinking it can be much faster is what my sense was.
Yeah, let's see. I mean, this is what we are targeting. The market leader has kind of been able to establish themselves over a long period of time. Because right from the beginning they kind of focused on delivery, which is where we lagged behind. We've kind of repivoted the model now. Last two years because of COVID, we could not innovate much, so we've kind of gone for aggressive innovation also. Let's see how the consumer acceptance is. You are right in saying that it'll take a long time to at these growth rates to kind of bridge that gap. We are conscious of that. We recognize that, and I agree with you.
Sure. Secondly, on Costa, you know, the ADS number, you know, is still about INR 30,000 on the quarter. For the year also it's pretty similar. I think the traction here, what we should assume is firstly it has to go back to where it was pre-COVID, which is INR 37,000-INR 38,000. You know, look at further growth. A similar question, you know, I discussed on Pizza Hut. On Costa, what is your thought process in terms of, you know, where do you want this ADS to settle down and how would that happen really?
Costa, as you know, I mean, we kind of signed a new agreement, which was pending for a few years around September 2021. Post that we hired a new CEO for Costa. We are building up the teams. We are working on the store pipeline. All of that kind of takes almost about six to seven months' time. We are seeing a strong traction. We opened about, let's say, five stores in the previous quarter. We are looking at Costa as a brand to be built again. We are looking at five flagship locations.
As you know, I mean, flagship locations are difficult to come by, because the Indian prime real estate commercial market is short in supply, and whenever such vacancies are there are multiple brands who are in queue for such stores. It takes a little bit of time to get to the prime real estate and the prime flagship locations. In the middle of all of that, wherever we are getting the opportunity, we are kind of plugging the Costa stores in. Therefore, as a combination of various things, we are confident that we will be able to get to, let's say, INR 40,000 ADS for Costa in the next couple of years.
This is gonna be a mix of food and beverage both, right?
Yeah. Currently, beverage is a very strong mix. Our endeavor is to kind of get to a good food contribution because that will help us from a brand loyalty perspective as well as build the ADS. Because as you know, I mean, food, the per capita ticket item is higher than the beverage. Therefore that is how we are working on the brand.
Perfect. Lastly on cash flow, you know, as I could understand looking at the statement, free cash flow is near breakeven. I'm adjusting for these rentals in form of principal and interest. Over and above that you have INR 570 crore of cash. There's two sub-questions here. One is, you know, can this cash be used more aggressively for growth? Because I'm assuming that all your CapEx, which you mentioned, INR 300-INR 350 crore, will be funded through, assuming no COVID year next year, will be funded through your operations, and then you still have this cash to be utilized. Second, is there any plans outside of your core brands or, you know, any other parts which you're thinking outside of these three brands which we generally talk about?
Rahul, you're right in saying that our focus is to kind of fund the entire expansion through the internal cash accruals. That is what we are doing. Right now, again, as you know, we are highly under-penetrated as far as the Indian market is concerned. We have to do lot better in terms of the three core brands that we have. We are focused on India as a geography. We are focused on the three brands that we have. We are not looking out very aggressively in terms of the other opportunities. At the right time, we will. And if any opportunity were to come by, which kind of makes sense, we of course evaluate.
This INR 570 crore of cash right now, what do we do with that? Essentially, I mean, in terms of can we use it more aggressively for growth within the core brands, if not outside or anything?
No, Rahul, I think you're confusing. It is not INR 570 crores. It could be INR 570 million, which is the net cash that we have, which is the overall cash. Then we have a small net debt also. On a net debt net cash basis, we will be at about INR 57-INR 60 crores. It is not INR 570 crores.
Yeah, sorry. My bad. Thank you so much for answering my questions. I'll come back in the queue.
No issues. Thanks so much.
Thank you. Anyone who would like to ask a question, you may press star and one. The next question is from the line of Rushabh Doshi from Proinvest Nirmiti Investment Advisors. Please go ahead.
Yeah. Hi. I just wanted to understand, like basically how are some costs divided between you and your sister company, which is Sapphire. So something like menu card innovation or you know building certain digital assets like either the website or the app, so or even advertisement. So how does it exactly go?
Rushabh, let's say, as you know, I mean, it's not a sister concern. We are two franchise partners for Yum in this country. That is how it works. Anything to do with the consumer-facing, the philosophy that Yum follows is basically the consumer should not be able to make out whether a store is operated by franchisee X or the store is operated by franchisee Y.
Therefore, anything to do with consumer, whether it is how the brand gets represented, whether it is the menu or the offerings or the deals or the pricing, or let's say it is look and feel of the store, the brand experience, the brand colors, everything is followed on the basis of guidelines given by Yum, just to make sure that the consumer experience is absolutely uniform across all the stores in the country. Therefore, from that perspective, the items related to, let's say, advertising and marketing are in a way they operate on a co-op model, which is a three-way model between us, Yum and Sapphire. That's how kind of we contribute to a common kitty and the funds get spent for the entire country as a whole.
Okay. Like, could you just share, like, you know, what are your plans on developing your own app? Because what we see is that, you know, Domino's has, you know, built a great mobile app, and they have a lot of downloads which might be helping them in their delivery business. You know, could you just shed some light on what is our plan?
We have our own app for both, the brand, which is KFC and Pizza Hut, and we are shortly going to be launching an app for Costa Coffee also. As I said, anything to do with the consumer, it is common between us and Sapphire, and therefore even this app also, gets kind of regulated in a way from Yum side, and they are the ones who host this app. It is, again, between us and Sapphire, it is a common experience as far as because it is one uniform app for the consumers. Whenever you place an order, the nearest store, irrespective of which franchisee, is operating that gets picked up for delivery. We have our own app. It contributes to, the overall delivery sales.
As I've stated in the past, that our strategy is to work more with the food aggregators rather than through our own delivery. For us, the biggest priority remains to open and roll out more stores because that is very important to be able to bring down the delivery times, to be able to get the stores closer to the consumers. Our single focus remains to expand the number of stores in the right profitable locations, and that is what we are focused on.
Yeah. Just one last question. Like, we have rights for delivery-only stores for Pizza Hut across India except Tamil Nadu. Are we planning anything like, are the per store economics viable without dine-in?
Yeah, of course. Let's say when we say without dine-in, that does not mean that the delivery-focused store is only supposed to do a delivery and there is no dine-in. All of our stores are omni-channel. Each and every store, barring a handful of stores, which will be a lower single-digit number of stores, all of the stores would have 35-40 seats. A consumer can walk in, they can take away app on their own, they can sit and eat there if they want, and the pizzas can be delivered also from there. A delivery-focused store basically means a smaller size store. That does not mean that there is no dine-in available there.
My question was like we have some separate rights for Pizza Hut only, right? Where we can just open delivery stores?
Yeah, yeah. It's a delivery-focused store.
The delivery store, when we say it, means that you cannot give table service. Basically, it's a smaller format, and it is not more than 40 seats. If somebody wants to take a pizza and sit on the table and eat, there's no restriction to it. We will not give him plates and cutlery and crockery, and there will be nobody coming to serve at the table.
Okay. Yeah, that's all from my side.
Thanks so much, Rushabh.
Thank you. The next question is from the line of Vinod Malviya from Union Mutual Fund. Please go ahead.
Yeah. Thank you for taking my question. So I just had one question, bookkeeping question. Can you just provide the rental costs for the full year, FY 2022?
Vinod, you're saying rental costs for the-
For the entire company.
It'll be roughly around 11%.
11%. Okay. This is basically the after netting out your discount or any concession which you would have got during the year?
Look, within the quarter, there could be some credits depending on how the quarterly situation is. We've not seen any major credits in the current year because there has not been a case of a complete lockdown or a shutdown. Therefore, it's pretty much a normalized rental cost.
Okay. Going forward, do you expect a similar kind of a run rate to continue or there could be some escalation?
Our newer portfolio that we are signing is coming at a better rent-to-revenue ratio. Therefore, marginally, you could see a small improvement as we go along.
Okay. Yeah. Thanks. That's all from me.
Thank you. The next question is from the line of Madhu Babu from Canara HSBC. Please go ahead.
Sir, just on the RM, I mean, the chicken and edible oil as well as some cheese and all. What is the YoY increase in the major cost items? If you can share that percentage.
We've not specified, Madhu, the percentages separately. As I said earlier, as far as KFC is concerned, we did see a double-digit input inflation. We've managed to pass on some increase to the consumers back in September, October, where we took a small pricing increase. We took another pricing increase beginning of April. Still, it's not that we've taken all of the pricing increase, because we think the pricing increase that we've already passed on to the consumers, we cannot do any more. It's a wait-and-watch situation. We believe, let's say, the input inflation also will ease a bit as kind of things stabilize. And at the same time, if things don't, then we will be looking at another pricing increase somewhere in middle of the year.
Just in terms of product expansion, I think on the biryani and all that. Any next one-and-a-half-year perspective, so what are the kind of product expansion we are looking at within our stores?
It's a continuous process both for KFC and Pizza Hut. We continue to innovate. We continue to kind of introduce the new products in the market. So on KFC side, we introduced some good range of burgers last year. We've introduced a Biryani Bucket this year on Pizza Hut. We introduced Momo Mia last year. We've introduced a San Francisco Style crust this year. We've introduced the new sides recently. So it's a continuous process that is part of the brand DNA.
Last one, early days, but how do you see the competition from Papa John's, Jubilant, which is launched in Bangalore? Anyways, what are your takes or how do you see that competition, which is likely to come up for us? Thanks.
I would say too early to comment on that. We've not seen any big impact on our neighborhood stores so far. Papa John's is a formidable brand globally. Let's see how they kind of do in India. Whatever we've seen in the past, if you were to look at, I mean, all of these new brands and new product categories help expand the market. We've seen that with pizza category. We are seeing the same with the chicken category also. Therefore, it is good that we have multiple players who are kind of working on to expand the market, and that kind of helps all the players who are in that market.
Okay, sir. Thanks and all the best.
Okay.
Thank you. The next question is from the line of Sanjaya Satapathy from Ampersand Capital. Please go ahead.
Yeah. Hi, sir. Thanks for the opportunity. As you have given some kind of indication about, say, SSG growth of Pizza Hut. Can you share the same for KFC?
KFC, we are looking at about 4%-5%.
Understood. I was just looking at your Pizza Hut growth plan. pre-COVID, your main competitor used to grow on an average by this kind of 7%-8% or even more during certain periods. when you are looking at bridging the gap with 7%-8% growth, are you kind of looking at some kind of a relatively modest overall industry growth or kind of some kind of saturation, which is why you are looking at this kind of growth?
Look, pizza, as you know, is a large category, and it is still growing. We believe, let's say chicken, for example. I mean, if you look at, let's say, the country demographics from a consumption perspective, India is a 70% non-vegetarian country. If you were to look at South and East, the two regions are almost 94%-95% plus as far as the non-vegetarian consumption is concerned. Whereas if you were to look at, let's say, the QSR portfolio offering to the consumers, it's the other way around. A non-vegetarian portfolio would be, and I'm talking about the overall QSR as a market, 70%-75% offering to the consumer is a vegetarian offering, and about 20%-25% is non-vegetarian offering.
That's the reason we are more bullish on KFC because one, the basic consumption demographics are very different to the consumption. Secondly, pizza as a category is already a highly penetrated large category and therefore it is growing slower than what the opportunity is there on the chicken side.
Understood. At the same time, of course, I understand why you are giving a higher growth target for Pizza Hut. That is because you are far smaller at this point of time. My limited point is that this Pizza Hut, et cetera, pre-COVID SSG growth used to be a lot higher. Whereas you are expecting a far slower growth compared to pre-COVID period? Is what my question is.
If you see, we were limited as far as our stores were concerned, and we are now kind of correcting that situation by opening more stores, because obviously, as you know, I mean, there would be to some extent the impact of the new stores coming onto the overall portfolio. Let's say the way I look at it, yes, SSG is very important, but we are aggressively opening the new stores as well.
I mean, last question, sir. If you can give us some kind of a indication as to what are the annual store growth plans for both the categories?
As we've talked in the past, we are looking at about 200-250 stores for next year also. We've indicated that we will open about 100 stores for KFC, 100 stores for Pizza Hut, and the remainder 50 stores between Costa Coffee and Vaango more heavily tilted towards Costa than Vaango. We are staying with the same guidance and we are hoping we'll be able to deliver on that as well in the next year.
Understood. Sir, if I can just ask one last question that you have been talking about Pizza Hut being a much premium product and now that you're trying to expand it a lot more rapidly. So will you continue to have that kind of a strategy or will you come up with a different pricing plan? Lastly, overall, for both KFC as well as Pizza Hut, are you really in a position to bring in a lot more product innovation or is it like having a sort of menu and a lot more efficiency in operation? What really will be the main focus area?
Look, as I said earlier, that innovation is the key cornerstone of what we do in the brands. That's the DNA of the brand that I've said. We've introduced lot of innovations once, let's say, the COVID has started to recede, which I said earlier. We've introduced Momo Mia last year. We've introduced San Francisco Style pizza. Recently we've introduced new sides. That continues to kind of go well. Similarly, we've had new introductions in KFC also. Last year we introduced new burgers. This year we've introduced KFC Biryani. That remains one of the cornerstone of our growth strategy, and that will continue going forward as well.
Thanks. Thanks a lot, sir.
Okay.
Thank you. The next question is a follow-up from the line of Percy Panthaki from IIFL. Please go ahead.
Hi sir. This question is in the light of your pricing on KFC where you mentioned that you haven't taken up prices to the extent that you've seen cost inflation. In light of that, how do you see the brand contribution for KFC for FY 2023? If I compare it with the average of the last three quarters of FY 2022, I'm leaving out Q1 anyways, but what we've done or let's say the last two quarters where we've done like 15, 16% kind of brand contribution for KFC, is there a risk that we will see this margin compressing in FY 2023?
Percy, as I said in my opening comments that we are cautiously optimistic, we don't see the margins getting compressed, but you will not see a growth in the margins in the KFC category, both from, let's say, a gross margin standpoint or the brand contribution. We are going to be bringing in efficiency for very sure, because, I mean, the brand is expanding. At the same time, we believe that the input inflation will kind of come down towards the back end of the year. We are banking on that. If that does not happen, we are prepared for another pricing increase also.
Therefore, we need to kind of balance the entire portfolio in a very delicate manner, and we are kind of monitoring that on a day-to-day basis. We are hopeful that the margins should not come under pressure, but we cannot bank on margins growing in this year.
If I understand correctly, the total price increases that you have taken on KFC in the last 12 months is low double digit kind of price increase?
Yeah, you can say that. I mean, we took about 2.5% back in September, October of last year. We've taken another 8.5% now. You're right.
What my understanding is that this kind of price increase has been seen even in the pizza cuisine. If not by you, by the market leader, it's a similar kind of price increase which has happened. Given that, currently pizza is a more competitive industry than fried chicken. Fried chicken, the only sort of national brand is KFC. Don't you think KFC should have a higher pricing power than the pizza segment? I mean, why are you worried on KFC pricing going beyond the current level compared to the pizza which is already at this level and that has, so I mean, there's relative comfort on that segment.
I think we've already taken, as Manish said, 8.5%-9% pricing and anything immediately further would affect the transaction. At the moment, I don't think we need to take immediate pricing, and I think the volumes are coming back. I think our margins will not get affected. If we feel that the inflation continues and we need to take another price increase, then we will do it at the end of the first quarter. Sorry.
Okay. Okay, got it. That's all.
Percy, again, what you need to also note and bear in mind that the kind of input inflation which is happening now is not, there is no precedent for that. Because in the past, if you see, go back to the history, we've seen the inflation hitting various categories at different points in time. Whereas, let's say if you look at this time round, I mean there is an all-round inflation which is impacting the consumer wallets. Therefore to that extent it is little different and everywhere the consumers are getting impacted and therefore it will impact the consumption to some extent.
Okay. Got it. Thank you.
Yeah.
Thank you. Ladies and gentlemen, that was the last question for today. I now hand the conference over to the management for closing comments.
Thank you, Chairman, and all the investors, our analysts who have been on the call. I do hope that we have managed to respond to your questions satisfactorily. Should you need any further clarifications or would you like to know more about the company, please feel free to contact our investor relations team. Thank you once again for your time today to join us on this call and participate in our growth journey. Thank you very much.
Thank you. Ladies and gentlemen, that concludes this conference call for today. On behalf of Devyani International Limited, we thank you for joining us and you may now disconnect your lines.