Electronics Mart India Limited (NSE:EMIL)
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May 12, 2026, 3:29 PM IST
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Q1 24/25

Aug 9, 2024

Operator

Ladies and gentlemen, good day and welcome to Electronics Mart India Limited Q1 FY25 conference call. As a reminder, all participant lines will be in the listeners-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference call, please signal an operator by pressing star, the zero, on a touch-tone phone. Please note that this conference is being recorded. I now hand the conference over to Mr. Karan Bajaj, promoter and CEO of Electronics Mart India Limited. Thank you, and over to you, sir.

Karan Bajaj
CEO, Electronics Mart India Limited

Thank you. Good evening and a very warm welcome to everybody present on the call. Along with me, I have Mr. Premchand Devarakonda, our CFO. We have uploaded our results and investor presentations for the quarter-end Q1 FY25 on the stock exchange and company's website. Hope everyone had a chance to go through the same. We begin the year on a strong footing, aided by our increasing presence in key markets where we operate. Revenue from operations grew by 17.3% year-on-year. EBITDA grew by 18.3% on a year-on-year basis, with margin remaining stable at 7.8%. On a pre-Ind AS basis, we have done margins of 6.3%. During the quarter, we've driven a strong uptick in consumer spending due to a hot summer season. We witnessed robust growth, particularly from the compressor product segment, which includes air conditioners, coolers, and refrigerators.

This demand was further boosted by the heat wave which occurred in India during the same period. At EMIL, we have always had a strong focus on inventory management, and we've been capable of sufficing the elevated demand due to our effective inventory management. Large appliances continue to remain a significant contributor to our revenue. As of June 24, large appliances contributed 53% to the revenue, with mobile and small appliances contributed 35% and 12% respectively. In Q1 FY25, we have opened 10 new stores. Our store count at the end of June 24 stood at 170 stores total, out of which 157 stores are multi-brand stores and 13 are exclusive brand outlets. As of date, we are present in 66 cities across four states.

Currently, in the Delhi-NCR region, we have 24 stores, in Andhra Pradesh 44 stores, and in Telangana, 101 stores, and one store of Kitchen Stories in Kerala. Moving to working capital, we have seen a jump in working capital in March due to our increased inventory anticipation and a strong demand in the upcoming summer season. But as of June 24, this has reduced, and it is below 50 days. As mentioned earlier, our inventory levels will always be higher during the two quarters of September and March due to the festive season and the summer season. We continue to remain committed to cash flow-driven growth, and we will keep working on further optimizing our inventory and supply chain. SSSG for Q1 FY25 stood at a healthy 8.6%.

I am also happy to share that we continue to remain EBITDA positive and our North cluster, with EBITDA margins of 2.6%, which can be significantly scaled up further as we grow our base of operations in that region. Our strategy remains centered on solidifying our presence in existing markets before venturing into newer territories. Tailoring our product assortment and maintaining a diverse portfolio are crucial to enhancing visibility, strengthening brand recognition, achieving deeper market penetration, while expanding our customer base. We at EMIL place great importance on understanding local market dynamics to ensure sustained profitability and growth. Delivering a unique shopping experience with an extensive range of electronics products continues to be our top priority for us. Looking ahead, we plan to open around 25 new stores in this upcoming financial year, anticipating a robust double-digit growth in revenue for 24-25.

Our strategy includes optimizing store operations and enhancing inventory management to maintain cost competitiveness. Furthermore, we will expand our reach in select geographies and reinforce our footprint in existing markets, all while nurturing and building partnerships with leading brands. With this, I request Mr. Premchand Devarakonda, our CFO, to update you on financial performance. Thank you all.

Premchand Devarakonda
CFO, Electronics Mart India Limited

Thank you, Karan sir. Good evening and warm welcome to all the participants. Let me begin with the Q1 FY25 financial overview. Our revenues for the quarter stood at INR 1,975 crore as against INR 1,685 crore in Q1 of FY24, with a growth of 17.3% year-on-year. EBITDA for Q1 FY25 stood at INR 1,504 crore as against INR 1,300 crore, with a growth of 18.3% year-on-year. EBITDA margin for Q1 FY25 stood at 7.8% as compared to 7.7% in Q1 FY24.

PAT for Q1 FY25 stood at INR 72 crore as against INR 60 crore, with a growth of 20.3% year-on-year. ROCE and ROE on an annualized basis for Q1 FY25 stood at 28.6% and 20.1% respectively. The working capital days as of 30 June 2024 stood at 50. The gross debt and net debt to equity stood at 0.2x, and our net debt to EBITDA stood at 0.36x. Pre-Ind AS cash flow from operations stood at INR 479 crore. For Q1 FY25, SSSG stood at 8.6%. With this, we can now open the floor for questions. Thank you.

Operator

Thank you very much. We will now begin the question and answer session. Anyone who wishes to ask a question may press star and one on the touch-tone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. Ladies and gentlemen, a reminder to all participants, you may press star and one to ask questions. Our first question is from the line of Mehul Desai from JM Financial. Please go ahead.

Mehul Desai
Analyst, JM Financial

Hi, good evening, sir. First question is basically on the Delhi performance. Obviously, we have seen some improvement in profitability here. If you can help me with SSSG growth in Delhi for the growth, I mean, for the stores, I think seven to eight stores which were opened during the launch, how have they performed in this financial, in this quarter? And how is the margin of those stores which were initially launched, those seven to eight stores?

Karan Bajaj
CEO, Electronics Mart India Limited

Okay. Mehul, firstly, I will ask Premchand to give you the complete detail later on offline because right now I would not have the sheet with me. But just to give you a broader number, you could see the stores have been all positive there. The major contribution would be coming in from in terms of the profitability as well as the sales would be coming in with the first set of eight stores that we launched on the 14th of August 2022. All of these stores are on track on doing the INR 30 crore-plus mark that we had initially targeted for these stores. I would say that these stores are on track and all positive, EBITDA positive. You would see a major growth coming in from these stores and the contribution that happened, which are 96% growth for the Delhi region.

Six stores were actually opened on the 30th of March, which then contributed to a certain number during the summer period. But because of the first set of eight stores that were launched in August 2022, they contributed a higher share of cooling products during the summer period.

Mehul Desai
Analyst, JM Financial

Okay. Understood. And secondly, how has been the performance in your key market of Telangana in terms of revenue?

Karan Bajaj
CEO, Electronics Mart India Limited

Telangana and Andhra Pradesh both have done really well, especially the upcountry market. Andhra Pradesh as a whole has grown by almost 45%-50% kind of a number. Same thing with Telangana upcountry stores. Whereas Hyderabad as a cluster, where we have the maximum number of stores and a very high market share, that particular cluster has grown by almost around 4.5% because it stands on a very high base. There, and then we didn't open any new stores in the last couple of years, Mehul. That is where you would see a lesser growth coming in from the bigger geography that we operate in versus the new geography that we entered in the past few years.

Mehul Desai
Analyst, JM Financial

Understood. And lastly, on the North region, store-level profitability of 2.3%. By when do you think we can touch this 5% kind of number? Are you targeting it in FY26, FY27, or what is your estimate that when these can be at 5% kind of mean this every time?

Karan Bajaj
CEO, Electronics Mart India Limited

Right. So Mehul, it will be too early to comment on it right now, that when exactly it would be, but we hope it happens as soon as possible because we've seen the first set of stores doing really good for us. Then what happens is that though the set of stores that are delivering profit, there will be a little drag in from the number of stores that we would open up. Like for example, before Diwali, we planned to open another five or six stores. These are all big stores. So the denominator itself being lower, there will be a higher drag on the total profitability for that cluster in the coming time. So we will look at this stabilizing at least by 2026. That is what the plan is.

If by FY27 or 28, then we should be looking at the similar kind of numbers that we would get back home in Hyderabad.

Mehul Desai
Analyst, JM Financial

Okay, and store addition guidance of 25 to 30 stores remains intact, right?

Karan Bajaj
CEO, Electronics Mart India Limited

Correct. So that was the initial plan of 25-30 stores. Out of these 10 stores have already been launched in the first quarter across the region that we operate in. 25 more stores are getting ready across the region. So hopefully this financial year will end up very comfortably doing around 30 plus stores.

Mehul Desai
Analyst, JM Financial

30 plus stores. Understood. Thank you so much, sir.

Karan Bajaj
CEO, Electronics Mart India Limited

Thank you, Mehul.

Operator

Thank you. Ladies and gentlemen, a reminder to all participants, you may press star and one to ask questions. Our next question is from the line of Raj Malhotra from HM Financials. Please go ahead.

Raj Malhotra
Analyst, HM Financials

Hello. Am I audible?

Karan Bajaj
CEO, Electronics Mart India Limited

Yes, Raj.

Raj Malhotra
Analyst, HM Financials

Thank you for the opportunity, sir, so my first question was, can you please share the sales growth between subsegments within the large appliances category?

Karan Bajaj
CEO, Electronics Mart India Limited

Yes, sure. So ACs grew by 50%. Refrigerators grew by around 8.5%. Washing machines, there was a growth of around 2.5%. That was the large appliance category that we would look at. And television grew by around 8.5%-9%.

Raj Malhotra
Analyst, HM Financials

Okay. Got it, sir. And sir, I had a second question. Second question is, which cities would you be targeting in terms of tier one, tier two, and tier three cities within the North cluster?

Karan Bajaj
CEO, Electronics Mart India Limited

Right now, we are operating in Delhi-NCR. The initial plan was that we would start our operations across the geography of Delhi-NCR. That would be, I would not consider them as tier two, three towns, but a store which would be considered as tier two. For example, we are planning to open a store in Najafgarh, Nangloi, Burari, the peripheries of Delhi-NCR region. They would be considered as a tier two town only for us, technically in terms of the portfolio of the product mix in that particular store. Whereas Rajouri Garden, Lajpat Nagar, Janakpuri, Pitampura would be all considered as a tier one or a main primary metro store kind of a concept that we would look at.

Raj Malhotra
Analyst, HM Financials

Okay. Got it. And sir, I had a follow-up question on my first question. You mentioned it in the terms of overall growth, but I wanted in terms of SSSG for large appliances.

Karan Bajaj
CEO, Electronics Mart India Limited

Sorry? I didn't get your question. You wanted?

Raj Malhotra
Analyst, HM Financials

When I asked my first question, you mentioned about overall growth. But I wanted in terms of SSSG growth for large appliances. If you could please tell me?

Karan Bajaj
CEO, Electronics Mart India Limited

SSSG growth for large appliances. Okay, so I will give you that number in detail as well, so the Hyderabad cluster, you would have seen a growth of almost around 7%-8% on the cooling products across categories. That would be ACs, refrigerators, and coolers, right? Because of the base being very high, you look at that number. If I look at, say, a Delhi cluster, that number for the first set of eight stores would look somewhere around 80% growth because the base was quite low, and if I talk about Andhra Upcountry and Telangana upcountry stores, SSSG for a mature store, which is operational over one year, you look at a number of around 30% approximately.

Raj Malhotra
Analyst, HM Financials

Okay. Got it, sir. Thank you so much, sir, and that's it for my side.

Karan Bajaj
CEO, Electronics Mart India Limited

Thank you.

Operator

Thank you. Ladies and gentlemen, a reminder to all participants, you may press star and one to ask questions. Our next question is from the line of Pooja Mehta from JC Securities. Please go ahead.

Hello.

Hello, Pooja ma'am. Hello. Line from Pooja ma'am has been disconnected. Our next question is from the line of Darshit from Thinkwise. Please go ahead.

Yeah. Hi. Thanks for the opportunity, sir. So my first question would be, so you've mentioned in the presentation that the same store sales growth is 8.6%. Whereas in last year, quarter one, 25, our same store growth was 13.6%. And in fact, quarter one is typically high on the cooling products. And this time, the entire industry has done extremely well on the cooling products. Now, Hyderabad, I understand, is a big market for us, where you just mentioned that the SSSG growth was 7-8%. But other parts of the country, SSSG growth itself was very, very high. So I'm able to understand why is that overall SSSG growth so low, like at 8.6%, despite the AC market doing so well and our other markets also doing so well. That would be my question.

Karan Bajaj
CEO, Electronics Mart India Limited

Yeah. So now how we would look at it is that our SSSG would contribute to multiple categories which have a very high base. For example, mobile phones, they contribute around 35% of the total top line. Televisions, kitchen appliances, then you have washing machines, refrigerators at the same time. So when I look at this breakup to compare to the other players, smaller, bigger players in the market, where the base is smaller. So if I give you an example of a Delhi or our Andhra upcountry stores or Telangana upcountry stores, you would look at a much higher number than the competition is because the base was lower.

And on that base, when you add up, I'm talking about only SSSG for mature stores, not even the new stores added to that particular cluster, then you would look at a much higher number, say, that INR 175 crores in Telangana upcountry stayed at almost INR 250 crore, which is almost a 40% jump there. Same thing with Andhra Pradesh. We did INR 2,236 crores last year versus INR 354 crores this year, which is almost a 50% jump in that particular cluster. When I look at that cluster, which has a smaller base, you'd look at that jump number being very high in terms of the absolute percentage. But internally, we would also look at the absolute value of growth that has come in. So that is equally significant for us to look at when we grow, right?

Understood, sir. Understood. So would that mean that this 8.6% is the value growth? So would that mean that the premiumization theme that we were looking at, actually, in the summer products has not played out that well and people are not, so maybe the pricing has not increased or the premium product sales have not increased? Would that also mean that?

So yeah. So again, the cooling product, what happens is that cooling, the maximum premium, you can talk about a three-star and a five-star. That would be the higher differentiation in that. And that also the gap within last few years has come down. So today, a three-star and a five-star would actually wouldn't be at a higher price difference than more than four or five% in terms of absolute value. So and plus with the PLI schemes coming in, a lot of aggressive manufacturers have not increased their pricing this season as well. So you would not see an absolute value growth coming in. The quantity is increased mainly. So you would see more of volume growth compared to a value growth coming in this season.

Understood, sir. Understood. So also in my presentation, we mentioned that summer product sales, which is typically April to June, last entire year was INR 1,700 crores. So would that mean that the large appliances sale, which come in the quarter, which this quarter was around INR 950 crores? So this is what I was not able to understand, that the large appliances sale was INR 982 crores. But the April to June quarter, we mentioned last year was INR 1,700 crores. So if you could just help explain that discrepancy.

One second. If you can repeat your question once again, please. I just.

Yeah. In your presentation, page number 28, you mentioned the summer season revenue, which is from April to June, which is the quarter one. So which would mean that the entire quarter one large appliances sales would be the summer season sales. But here the number is INR 1,700 crore for last year. Whereas our quarter one sales for last year was INR 828 crore. So what is this discrepancy or?

Last year, quarter one, this number was, so the total quarter number for FY24 you're saying last year, right? So that was around INR 1,651 crores. Sorry. That was around INR 1,600 crores for Q1 versus, say, approximately INR 1,900 crores this year, which for cooling products specifically was INR 780 crores last year versus INR 982 crores this year.

Okay. Because you have mentioned summer season revenue, April to June specifically, which is the quarter one, and that is INR 1,700 crores. So that's what I didn't understand. What was the discrepancy?

I hope I cleared it out or you want to understand better with the team later on?

Sure, sure. We can take this offline.

Thank you.

And so my last question would be. So we have trade receivables of INR 180 crores, but ours is a retail store, which means that cash is typically the transaction is on cash and not trade receivables. I understand that this trade receivables would relate to our wholesale book, but our wholesale revenue is only INR 60 crores. So what explains this high trade receivables for us?

Yes. CFO Premchand would like to answer this, please.

Yes.

Premchand Devarakonda
CFO, Electronics Mart India Limited

Ma'am, actually, these trade receivables are the amounts due for settlement by the banks and NBFC. It is not mainly on account of the wholesale sales.

Okay.

Normally, the turnaround, the settlement takes in case of NBFC sales, that means when the consumer, when the customer avails the NBFC credit, so that settlement takes three to seven working days. So those are the amounts due from the NBFC. And the second thing is the due from the credit card settlement. And third thing is we will have the credit I mean, we are not of credit notes. That is incentives, which are accrued on the cut-off date, but the settlement happens in the subsequent quarter.

Understood, sir. So of this INR 181 crores, INR 40 crores is more than six months. So would that be related to the wholesale business?

Karan Bajaj
CEO, Electronics Mart India Limited

So the wholesale would not be of that much. So the wholesale business itself is not that big. So that would be pertaining to the credit note income that we would be getting in. So we could accrue this income, whereas the scheme would be quarterly, annually, and biannual. So for which, until unless we don't actually receive the amount in realization from the companies, we don't take them in our books until unless and then show them as receivables.

Understood, sir. Understood. Thanks.

Thank you.

Operator

Thank you. Ladies and gentlemen, a reminder to all participants, you may press star and one to ask questions. Our next question is from the line of Shreya from Anand Rathi. Please go ahead.

Hello, sir. Thank you for the opportunity. So my first question is, what is the difference between on the store economics in NCR region versus in AP and Telangana? And my second question is, what is the strategy to deal with competition in NCR?

Karan Bajaj
CEO, Electronics Mart India Limited

Okay. So the store economics in terms of the CapEx and the OpEx of the store. So CapEx more or less remains the same in all the geographies in the country until unless we are cutting down on the size. So per sq ft rate would remain the same, whereas the size might vary. Usually, we look at a 10,000 sq ft store. So the CapEx might vary for 8,000 versus a 10,000 sq ft store. So that would be on a broader level for CapEx expenditure. Whereas in OpEx and running of the store, we would look at targeting at least INR 25-30 crores wherever we open a store for year one. So that is how we do our math that our rentals should be around 2-2.5%, 3% year one, manpower under 2%.

So the cost of running the store back home in Hyderabad, say, because the stores are mature now, it would be around, say, 6%-7% of store operational cost. Whereas in Delhi, it would be around 10.5%-11% today initially because the stores would increase a certain productive rate. And then from there on, come down to a similar level of margins or expense that we would look at back home.

Understood, sir.

And on the second question, in terms of the competitive scenario, why we entered Delhi was because it runs on a similar product category of the brands or the product mix is very similar to what we do back home. So we would have in terms of differentiation, so our USP has never been pricing. So we never go out to compete on pricing. But we would like to showcase more of premium, better store locations. The display would be a little more enhanced in terms of the categories that we would display on store, bringing newer technologies on the floor every day, work with exclusive brands or more international brands rather than getting our private labels and exclusive licensing deals. That has been the philosophy of the company.

That is how we feel that a few of these competitive edges that we have over our competition would help us grow better, because Delhi itself is a very big market and the consumption is going to be huge in premium there.

Understood, sir. Thank you.

Thank you.

Operator

Thank you. Ladies and gentlemen, a reminder to all participants, you may press star and one to ask questions. Our next question is from the line of Yug Modi from AP Capital. Please go ahead.

Yug Modi
Analyst, AP Capital

Yeah. Hi, sir. Thank you for this opportunity. Sir, how will we have EBITDA margin guidance for the NCR region for the full year and the overall pre-Ind AS EBITDA margin guidance?

Karan Bajaj
CEO, Electronics Mart India Limited

Sorry, can you go a little slower, please? Second question, I didn't understand.

Yug Modi
Analyst, AP Capital

What will be our overall full year pre-Ind AS EBITDA margin?

Karan Bajaj
CEO, Electronics Mart India Limited

For NCR or for the total group, you think?

Yug Modi
Analyst, AP Capital

For both, sir.

Karan Bajaj
CEO, Electronics Mart India Limited

Okay. NCR, so overall number that we're looking at pre-Ind AS would be around 6-6.5%. That is what we're looking at, and post-Ind AS, it would be around 7.5-7.8% kind of a number.

Yug Modi
Analyst, AP Capital

Yeah. Sir, lastly, how much?

Karan Bajaj
CEO, Electronics Mart India Limited

Hello?

Yug Modi
Analyst, AP Capital

Hello? I'm not able.

Karan Bajaj
CEO, Electronics Mart India Limited

Yes, yes, you. Tell me.

Yug Modi
Analyst, AP Capital

Sir, how much growth have we seen in our sales, excluding the compressor products?

Karan Bajaj
CEO, Electronics Mart India Limited

Except in Q1, you're saying the sales growth for other categories? Except compressor products?

Yug Modi
Analyst, AP Capital

Excluding compressor products.

Karan Bajaj
CEO, Electronics Mart India Limited

So mobile and IT would be around 10%-12%. That was the number that was the growth for quarter one for that category and around a similar number for televisions.

Yug Modi
Analyst, AP Capital

Okay. Perfect, sir. That's all from me, sir.

Karan Bajaj
CEO, Electronics Mart India Limited

Thank you.

Operator

Thank you. Ladies and gentlemen, a reminder to all participants, you may press star and one to ask questions. Our next question is from the line of Manoj from Equirus Capital. Please go ahead.

Manoj Gori
Analyst, Equirus Capital

Yes. Thanks for the opportunity, sir. So my question here is, if you look at the gross margin profile during the quarter, we have improved by roughly around 30 basis points on higher-end basis, despite large appliances growing significantly faster versus the other product categories. Are we seeing any incremental price competition in the industry, probably in the north markets more? Because if you look at this year, it was a dream run when it comes to the compressor-driven product categories. So ideally, we could have done better. But can you throw some light on how the situation is at the ground level with regards to competitive scenario?

Karan Bajaj
CEO, Electronics Mart India Limited

Sir, someone has been using very correctly. You said that though there was an increase of almost 0.3% in the gross margin level, and that would majorly get attributed towards the cooling product increase in the sales and the product mix during that quarter. But unfortunately, summer in Hyderabad, or that is where our biggest base is, didn't pan out for a whole of 90 days. It was just majorly for 30 or 40 days at the beginning of the season, whereas the second half of the quarter contributed well from the Delhi-NCR region during the heat wave. And then again, the base being smaller there, though we could see 100% growth in that region for cooling products, that the actual contribution on the top line was negligible. So whereas other categories also equally contribute.

So, if I would say that the other way around would be that the third and the fourth week of June actually didn't perform really well in the existing markets where we have a really big base. So all put together is the number that we would see. But then overall, you said very correctly, NCR being a newer region for us with limited stores that we operated, we did well. But again, there is a huge scope of growth there in the coming times because the markets are all of newer customers expanding and opening new stores there. That is what the plan is. Once we do that, once we establish, we would see a major chunk coming in the next couple of years from that region, especially during the cooling period or the cooling product compressor sale period, that is Q1.

Maintaining the base in Hyderabad is what has echoed on here because we are sitting on a very huge base in the southern region. I think overall, once with the new clusters coming up, we're entering Telangana upcountry stores and all of these other clusters that we now expand and grow, we start contributing to a higher number. We would see a change coming in in the future as well. We would see probably a higher growth coming in, and we would see expansion margins that would be coming in the next two-to-three years. That is what we look at right now. On the second question for growth, definitely yes. We are striving to work harder, deliver much better numbers. Obviously, competitive scenario is there.

We're talking about cooling products being sold from every moment of the store, whereas in the cooling season, it is more to do with the supply and the installation deliveries rather than the pricing itself. So the competitive scenario was less on pricing discounting and more on the availability of products in the region, faster deliveries, strategically locating our warehouses, inventory management. These are the points that would help us sell better during the cooling season.

Manoj Gori
Analyst, Equirus Capital

Correct. So my question here, again, second question would be on the store metric. So if you look at the southern stores, obviously, you have far more profitable. But do you expect, given the north markets would be somewhat different to our core markets, even there, the margin profile of the profitability level should be similar to southern markets? So probably that would be a tad lower given the competitive scenario over there. And so any broad indication on the profitability levels between the two markets?

Karan Bajaj
CEO, Electronics Mart India Limited

Right. So, Manoj, again, correct understanding that different geographies will play different for gross margins, and especially for cooling products or products which get desperate to give out margins to all small and top dealers or anybody online offline. So we have to be very careful on these brands we work with, that's a very selective brand is what we display on our storefront so that we can maintain our margins across categories and retain our gross margins. So right now, we don't see a major change in gross margin levels between our northern cluster and our southern cluster. It will all remain more or less in the similar line, whereas the expense in that particular cluster would be a little higher initially compared to what we do back home.

So once the stores get matured and start increasing the productivity, we will look at a similar expense ratio as well.

Manoj Gori
Analyst, Equirus Capital

So lastly, we obviously understand the growth trajectory in terms of new store openings into north markets. So can you elaborate a bit in Andhra market, the reason why we have sharpened our focus over there? I know you have spoken about this in the past, but can you just reiterate what are the key reasons that we are able to see that we are going aggressive into AP market as well? And what is the growth potential? How do we see this market evolving in the next 5, 10 years? That would be helpful, sir.

Karan Bajaj
CEO, Electronics Mart India Limited

Right. So Manoj, AP always was on the cards for us to expand and grow, but we wanted to do an organic approach. So if you look at our competition there, a few of the bigger retailers out of single individual cities would have, say, a player out of Guntur had 10 stores where we had only one store earlier. Vijayawada company got 10 stores. We had two stores. So every city, Nellore is very big, Vijayawada, Vizag . So the thing with Andhra Pradesh is the market has been very big, but again, fragmented between different cities and almost 10-12 big cities, large cities, where we started with one main store each a few years back, and we wanted these stores to mature, stabilize. And then we wanted further down, then expand into the other clusters and areas, cities where we were not available.

That is why you would see a higher jump coming every quarter in that particular region. So from last year, in Q1, we were at 30 stores. This year, we were at 44. Last quarter, FY 24, Q4, we were at 41 and increased three more stores in Q1, FY 25. So another 10 to 12 stores are in the pipeline coming in for that particular region because not only untapped markets are getting opened now along with existing stores where Vijayawada, Guntur, Nellore, Visakhapatnam, those cities also will add up to what three stores. So you would see both existing markets as well as newer markets coming up. So that is why for the next couple of years, you would see a rampant growth coming in Telangana upcountry market as well as for the Andhra upcountry market.

Manoj Gori
Analyst, Equirus Capital

Correct, sir. So that was very helpful. Thanks a lot and wish you all the best, sir.

Karan Bajaj
CEO, Electronics Mart India Limited

Thank you, Manoj. Thank you.

Operator

Thank you. Our next question is from the line of Ashish Raut from B&K Securities. Please go ahead.

Ashish Raut
Analyst, B&K Securities

So very good evening, sir. I have three questions to ask. So the first question is, what growth rate should we expect in our average ticket size for the upcoming years?

Karan Bajaj
CEO, Electronics Mart India Limited

Okay. So actually, growth rate for ticket size, I think except a few categories, it will be difficult now because everything getting manufactured in India and market getting competitive, especially for the premium products, we would not look at a major growth in the prices until there is a technology change. So for example, a 75-inch Ultra HD television would cost you a lakh and a half, whereas a QLED would cost you INR 2.5 lakhs . So until unless there is an 8K television that comes in that particular segment where the price or the ACs will increase to INR 3.5 Lakhs - INR 4 Lakhs , that is where we would see an increase in price. But apart from that, we would actually see the volume growth coming in rather than an absolute value growth in those particular categories.

Ashish Raut
Analyst, B&K Securities

Okay. And the second question is, how much inventory do we stock up in new stores which are yet to be fully operational?

Karan Bajaj
CEO, Electronics Mart India Limited

The inventory, how we do it is with the over-the-counter products. Initially, yes, the newer stores will have lower productivity. For the over-the-counter products where the stock has to be available at the store, like kitchen appliances, small appliances, IT products, accessories, laptops, 32-inch televisions, 42-inch televisions, these kind of categories are all kept 1:1, 1:2 kind of a ratio. Once the productivity of the store increases and we know the throughput or the potential of the particular store, then we increase the inventory at the store for those particular products.

Ashish Raut
Analyst, B&K Securities

Okay. Okay. Understood, and lastly, what has been our same-store sales growth in the NCR?

Karan Bajaj
CEO, Electronics Mart India Limited

Sorry, which region?

Ashish Raut
Analyst, B&K Securities

So what has been our same-store sales growth in the NCR?

Karan Bajaj
CEO, Electronics Mart India Limited

In NCR, sir. So the NCR, for the first set of eight stores that we had opened up, those stores are upwards of 70% growth, sir. And then that is nothing to be proud on that. I would not say that 70% is something that you don't look at as a benchmark number, but the cooling season did very well this year there. Last year, it wasn't that high. So that is why you would see that such a big number growth coming in for that particular SSSG there.

Ashish Raut
Analyst, B&K Securities

Okay. Okay. Okay. Thank you, sir. Thank you. All the best.

Karan Bajaj
CEO, Electronics Mart India Limited

Thank you. Thank you.

Operator

Thank you. Are there no further questions from the participants? I now hand the conference over to the management for closing comments.

Karan Bajaj
CEO, Electronics Mart India Limited

Thank you, everyone. I would like to thank you all for joining in the call. I hope we were able to answer all your questions. And for any other further queries, you may get in touch with our team or Mr. Deven Dhruva from SGA. And we would like to address all your queries thereon. Thank you very much.

Operator

Thank you. On behalf of Electronics Mart India Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.

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