Greenlam Industries Limited (NSE:GREENLAM)
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May 8, 2026, 3:29 PM IST
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Q1 23/24

Jul 28, 2023

Operator

Ladies and gentlemen, good day, and welcome to Greenlam Industries Limited Q1 FY 2024 earnings conference call. This conference call may contain forward-looking statements about the company, which are based on beliefs, opinions, and expectations of the company as on the date of this call. These statements are not guarantees of future performance and involve risks and uncertainties that are difficult to predict. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during the conference call, please signal an operator by pressing star then zero on your touchtone phone. Please note that this conference is being recorded. I now hand the conference over to Mr. Saurabh Mittal, Managing Director and Chief Executive Officer, Greenlam Industries Limited. Thank you, and over to you, sir.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Thank you. Good afternoon, everyone, and very warm welcome to the Greenlam Quarter One FY 2024 earnings call. I hope you all have had the time to look at our results. They've been up on the websites of the company. I will take this opportunity to brief you on the key developments in the quarter gone by and how we see what's happening on the ground in both the domestic and international business. In the quarter one, we commenced production of the third plant at Prantij Gujarat factory for laminates, which takes the capacity to 21 million sheets and boards per annum. We also commenced commercial production at the plywood factory in Tamil Nadu, which is a 18.9 million square meter capacity.

It's single-site, largest plywood capacity as of now, and the most modern plant of plywood in the country. The CapEx at the Andhra Pradesh project is going on, and we're hoping that within Q2, we will commence the laminate capacity, and within Q4, the particle board capacity will be up and running. That's on the capital expenditure and the startups of the greenfield and brownfield lines. On the operations side, in, in the Q1, we built our teams for the plywood business in both manufacturing and sales marketing. We expanded teams in the domestic market for our existing business lines of laminates, veneer, flooring, and doors. We had product launches of Greenlam, the flagship brand in the domestic market. We also launched the plywood brand in Q1. On the sales side, the domestic business grew about 12%- 13% in Q1.

The export business grew by 5%-6%. Though production of laminates was at, at the highest we've done till date in the quarter, lots of it couldn't get converted to sales. About INR 20 odd crore of revenues were pushed to Q2 on the export front due to the cyclone issues and containers not being shipped out from the port and rails getting rail service getting disrupted. The initial launch of the plywood with, with the set of dealers in South India has been quite encouraging. We've got good feedback from the market. We started shipping out products to the market, and the response has been pretty good. We're hoping that in this quarter, you'll see a ramp-up of the plywood business, too.

On the demand side, in the domestic market, you know, obviously, we hear from people that the market's a bit slow, etc .. As far as we are concerned, with our expanded teams, refresh product portfolios, ranges, are being, being refreshed, and the push we're giving to expand sales, expand channel, expand into smaller towns, geographies, extensive working on influencers with carpenters, architects, IDs, we think we should be able to, you know, use this situation to our advantage and take more market share from from the market. I think we should be able to do fine in the market.

On the international market, too, I think with the range of products we have and the reach we have, here, too, we think our numbers should be aligned to the broad, you know, communications we've given on the growth for this year. Like we've said earlier, FY 2024, we should be looking at a 20%-25% of top-line growth. We think, despite what we hear and see, we should be able to make this number considering our existing product lines and the new capacities, few of which have already gone into production in Q1, and some will go into production in Q2. That's a sense we have on the market.

As always, we are more focused on what we are doing, and we still see a large opportunity of the unorganized market in India to be taken, to be taken and, and to be, you know, gained market share by our company. In the international market, though there's not much growth, but we think it's also an opportunity to take market share from the regional and the international companies operating in various markets. I think overall, with, with the direction we've set in, we think we should be running well. Raw material costs are more or less being stable in Q2, We did see with Aston in Q1. I think on the raw, raw material costs, sea freight, both inward and outwards.

We, we think this will be more, more stable, will be stable in Q2, on the lines of what was in Q1. There is some competitive pressures on people dropping prices, etc. . As we talk right now, we haven't dropped prices in a category. Although we have corrected case to case in certain segments, certain geographies, but by and large, you know, we've retained the pricing. As we always work on doing product development and improving the value mix, even if there's some drop in prices somewhere, we think that'll be offset by improved value mix. So that's on the raw material cost side. I think broadly, that's it from my side. Ashok will take you through the financial highlights, and hopefully, we'll be happy to answer your queries and questions, if any.

Ashok, over to you.

Ashok Sharma
CFO, Greenlam Industries Limited

Thank you, sir. Good afternoon, friends. I'll take you through the financial performance. For the quarter one this year, on a consolidated basis, our net revenue grew by 9.5% on YoY basis, and de-grew by 3.5% on sequential basis, to INR 515 crore. Gross margin grew by 730 basis points to 52.3% this quarter from 45% in quarter one last year. On a sequential basis, gross margin grew by 350 basis points. Gross margin in absolute term, grew by 27% to INR 269 crore in this quarter, as compared to INR 212 crore Q1 FY 2023.

EBITDA margin was up by 180 basis points, and stood at 12.5% in this quarter, as compared to 10.7% corresponding quarter last year. On a sequential basis, EBITDA margin was down by 140 basis points. EBITDA in absolute term, grew by around 28% to INR 64 crore in this quarter, as compared to INR 50.4 crore in Q1 FY 2023. Net profit for the quarter stood at INR 32 crore in this quarter, as against INR 24.6 crore in Q1 FY 2023. I'll move on to segmental performance. Laminate, which is the major segment. For this quarter, laminate revenue grew by 9.7% on year-on-year basis. However, it de-grew by 4% on sequentially basis, and stood at INR 472 crore in this quarter.

Volume growth stood at 5.8% on year-on-year basis. Domestic laminate revenue grew by 13% on year-on-year basis, and remained flat on sequential basis in value term. Volume growth in domestic market stood at 18.4% on year-on-year basis. International laminate revenue grew by 6.4% on year-on-year, and de-grew by 7.9% sequentially in value term. Volume de-grew by 8.1% on year-on-year basis. This de-growth was mainly on account of disruption at port services. EBITDA margin stood at 14.8%, a growth of 240 basis points on year-on-year basis, and a de-growth of 80 basis point on quarter-on-quarter basis.

Production volume was highest in this quarter, and it stood at 4.68 million sheets, at a utilization level of 89% on enhanced capacity of 21 million. Sales volume for the quarter stood at 4.17 million sheets. Our average realization for the quarter was INR 1,086 per sheet. This is up by 4.7% on year-on-year basis, and 7.7% on quarter-on-quarter basis. I'll move on to decorative veneer and allied. This consists of decorative veneer, engineered wooden, engineered floors, and engineered doors. In the decorative veneer segment, business were flat on a year-on-year basis, and de-grew by 7.5% on sequential basis, and stood at INR 25.3 crore. Volume de-grew by 8.1% on year-on-year basis.

Sales volume this quarter stood at 0.27 million square meters, and capacity utilization in this quarter stood at 25%. Average realization in this quarter stood at INR 916 per square meter. Moving on to engineered wood flooring. Revenue, in revenue de-grew by 10.7% on year-on-year basis, and grew by 20.7% on sequential basis to INR 10.3 crore this quarter. Capacity utilization was at 10% in this quarter. Moving on to engineered doors. Revenue, revenue grew by 92.6% on year-on-year basis, and grew by 9.5% on sequential basis, to INR 7 crore in this quarter. Capacity utilization of doors in this quarter was 14%. Now, I'll move on to the new segment, which is plywood. We have started commercial production on nineth June, in this quarter.

The revenue are, we started with a small revenue of INR 0.8 crore in this quarter. Sales volume was 0.03 million square meter, and average realization for this quarter stood at INR 233 per square meter. Net debt for the quarter.

For the quarter stood at INR 522 crore, as against INR 312 crore at the end of last quarter. Net working capital in this quarter stood at 72 days, which is higher by six days on sequential basis, primarily on account of higher inventory due to higher stock at port. Inventory being built up for plywood unit and laminate unit at new plant. That's all from my side. I will now like to open the floor for the question and answer. Thank you.

Operator

Thank you. Ladies and gentlemen, we will now begin with the question and answer session. Anyone wishing to ask a question, may please press star and one on your touchtone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. First question is from the line of Pritesh Chheda, from Lucky Investment Managers. Please go ahead.

Pritesh Chheda
Analyst, Lucky Investment Managers

Yes, sir, your line was not audible. For the exports in laminate, what was the value and the volume growth, YoY and QoQ? Second, when I was going through your presentation, there is a large expansion in the gross margin in the laminate business. If you could give color on the average for the paper, phenol and melamine prices that you would have experienced between quarter four and quarter one, and what it is now for us to better understand this gross margin expansion, because there is a realization increase as well, which is there in the quarter. If you could give comments on these two areas.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yeah. In terms of, value of export was

Pritesh Chheda
Analyst, Lucky Investment Managers

INR 235 crore in this quarter?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Mm-hmm.

Pritesh Chheda
Analyst, Lucky Investment Managers

This is for the company as a whole, out of which INR 234 crore was laminate?

INR 234 crore worth of laminates was exported?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yeah.

Pritesh Chheda
Analyst, Lucky Investment Managers

What would be the-

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

In terms of volume, it was 1.73 million.

Pritesh Chheda
Analyst, Lucky Investment Managers

What is the growth, YoY and QoQ?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

It was volume de-grew by 8% on a YoY basis.

Pritesh Chheda
Analyst, Lucky Investment Managers

Revenue by +5% or +6%, whatever number you use.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yes.

Pritesh Chheda
Analyst, Lucky Investment Managers

Okay. The second question on the averages for the phenol, paper and melamine prices between quarter four and quarter one, and what it is now, so for us to understand the GM expansion.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

That probably we will have to do this offline.

Pritesh Chheda
Analyst, Lucky Investment Managers

Is the GM expansion because of raw material or is it because of the realization?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

It's both. It's in terms of raw material prices also. The raw material prices corrected and as well as the improvement in the value mix also.

Pritesh Chheda
Analyst, Lucky Investment Managers

Will they correct more, with what you are seeing in the current quarter or now it's stagnant?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

As we mentioned at the beginning of the call, this is, now it is stabilized in terms of that. What we see from here is more or less in the similar to what it was there in the Q1.

Pritesh Chheda
Analyst, Lucky Investment Managers

Okay, sir. Thank you very much.

Operator

Thank you. The next question is from the line of Rajesh Ravi from HDFC Securities. Please go ahead.

Rajesh Ravi
Senior Vice President of Institutional Equities, HDFC Securities

Hi, sir. Good afternoon. My first question pertains to, again, the gross margin. You know, you mentioned that this has improved on both counts, value gain, as well as, you know, softening of raw materials. If the blended realization, you know, we were expecting that the contribution from the franchise plant going up, you know, the blended realizations may dip down, that is not the case. Can you explain, and is the current margin sustainable? Gross margin, I'm talking about, and what could be the direction for the full year?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

On the sustainability of the gross margin, it depends on how, you know, things go. There could be 1% or 2% movement here or there, because we also have not been able to sell, as we said, maybe INR 20 crore worth of exports, have not got invoiced on sales. Maybe the gross margin could potentially come down by, you know, 1% or 2%. I can't say that so clearly. RM costs are stable. On the question of the Gujarat plant and the existing product mix, we always have this endeavor of pushing up the value mix and having some product development, adding new customers, you know, expanding markets in categories where the value mix can be superior.

The push in the future and now always has been, while we, we drive for the, you know, commodity program from Gujarat factory, we're also, you know, upselling and pumicing the other categories and other products. I'm not sure how much will the Gujarat plant reduce the realization. It might just keep it stable or there could be some minor correction. When the Andhra Pradesh factory starts there, as you probably know, we're putting two lines for larger size laminates, which primarily will be exported, and some of those products will be sold in South India, you know, which probably will have a better price mix, better value mix. This could again get altered. Despite having higher quantity in the commodity segment, we may be able to, you know, maintain or even improve the realization.

It really depends on how, how it goes in the future. Does that make sense, Rajesh? Rajesh?

Operator

Rajesh Ravi? If there's no response from the current participant, we'll move on to the next. Before we move on to the next question, we would like to remind participants that you may press star and one to ask a question. The next question is from the line of Achal Lohade from JM Financial. Please go ahead.

Achal Lohade
Executive Director, JM Financial

Yeah, good afternoon. Thank you for the opportunity. You know, what I wanted to check was, with respect to the gross margins again, can you help us understand in terms of the product mix, is there a change from fourth quarter to first quarter? Secondly, if I see the gross margins have improved by close to 400 basis points, but the EBITDA margins actually saw a contraction. If you could elaborate, how do we explain this? Is there any one-off costs, one-off incomes, et cetera, if you could help us understand that?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

With my limited understanding, the contraction of EBITDA is also due to higher, you know, employee costs, some higher marketing costs this quarter. You're talking laminates, I guess, right now, right?

Achal Lohade
Executive Director, JM Financial

Yeah, I'm talking about laminates.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Actually, are you talking about that company or laminates?

Achal Lohade
Executive Director, JM Financial

Only laminates.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Only laminates, if you see here, EBITDA margin has come down by about 0.8%.

Achal Lohade
Executive Director, JM Financial

Yeah.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

You know, which is, I would say, largely because the un-invoiced or unbilled revenue, if we had billed INR 20 crore more, sales of exports, I think probably would have come to, I think Ashok can say that better, really similar numbers of Ashok.

Ashok Sharma
CFO, Greenlam Industries Limited

Achal, in terms of this, from the quarter four to this year, as you mentioned in the previous time also, during the quarter four earnings call also, that one of the TV ad burst, which was moved from quarter four to quarter one. Some of the expense has moved in this, and as usual in the quarter one, you will have some additional cost in terms of employee cost, increase in the employee cost, and we are building up the team. Also in the build up the team. Those costs some were on additional, in terms of that. Otherwise, if you see from 0.8% will be, like INR 20 crore sales has been not come in this quarter. That could have been the impact on this.

Achal Lohade
Executive Director, JM Financial

Understood. Understood. You know, in terms of the product mix, any, any, change in that, given...

Ashok Sharma
CFO, Greenlam Industries Limited

Not much of the change, not much of the change, except that this quarter we have, we have launched our, our flagship one mm catalog. There might be few percentage, some percentage, there might be some increase in, in the, in this, but otherwise we are not seeing any, any huge change in the product mix.

Operator

Thank you. The next question is on the line of Parth from Investec. Please go ahead.

Speaker 12

Hello? Hello. Yeah, hi.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Hi.

Speaker 12

Yeah.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yeah, we can hear you.

Speaker 12

I, I just had one question regarding volumes. If I see your Q1 FY 2023 presentation, as per the presentation, the volumes are 4.12, and those have been, you know, corrected to 3.94, that's 5% deviation. Can you just help me understand why, why the, what could be the reason behind this?

Ashok Sharma
CFO, Greenlam Industries Limited

I think we can probably, we can probably come back to you on this. It is look same only.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Can you please explain the question again? Can you come again, please?

Speaker 12

Q1 FY 2023 presentation, we are.

Operator

Sorry, Parth, we are unable to hear you clearly. Can you use the handset mode while speaking?

Speaker 12

Yeah, sure. As for Q1 FY 2023 presentation, our laminates volumes were approximately 4.12. As for the latest presentation, it is 3.94. There's like 5% deviation.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

I think it, it will change. Q1 is 3.9 something.

Ashok Sharma
CFO, Greenlam Industries Limited

We will, we will come back to you on this.

Speaker 12

Okay. Okay. Done, sir. Thank you so much.

Operator

Thank you.

Speaker 12

Thank you, sir.

Operator

The next question is from the line of Harsh Shah from Dalal And Broacha Stock Broking Private Limited. Please go ahead.

Harsh Shah
Equity Research Analyst - Institutional, Dalal & Broacha Stock Broking Private Limited

Yeah, thanks for the opportunity. Two questions from my side. Firstly, in the export market, on an industry level, are the volumes of the laminates increasing, or is it just a case that the Indian players are gaining market share?

Ashok Sharma
CFO, Greenlam Industries Limited

My guess is that Indian players are gaining more market share is more relevant. Yeah.

Harsh Shah
Equity Research Analyst - Institutional, Dalal & Broacha Stock Broking Private Limited

Okay, okay, yeah. Secondly, in terms of sheets, would you be able to quantify how much we lost due to the cyclone in terms of sheets?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

165, will be close to around 150,000-160,000 sheets, which is not lost. It has been postponed from, let's say, the material which was stuck at the port and which is getting shipped, which is shipped in this month, July.

Harsh Shah
Equity Research Analyst - Institutional, Dalal & Broacha Stock Broking Private Limited

Yeah. Okay. Yeah. Yeah, that is fine. Thanks.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Thanks.

Operator

Thank you. The next question is from the line of Udit Gajiwala from YES Securities. Please go ahead.

Udit Gajiwala
Equity Research Analyst, Yes Securities

Yes, sir. Thank you for taking up my question. Sir, firstly, if you could elaborate, you know, what is the domestic demand panning out, currently? How do you see the, it in shape for the rest of the year?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

You know, how to say that to you. I just said that, you know, we hear markets have been a bit sluggish, a little bit challenging, and, like we said, you know, we still think, we have to do our stuff and not complain about what's happening in the market. With our new revamped product portfolio, added team members, advertising, promotion, market share expansion, we said earlier, we should be looking at a overall a 20% to 25% kind of a top-line number. That's what I can say. Exactly how things will pan out, I don't know.

Udit Gajiwala
Equity Research Analyst, Yes Securities

Understood. Understood, sir. Sir, when we say that, you know, from here, the input cost is likely to be stable, so should we assume that for the rest of the year, your Q1 margins will be what will be reflected for the annual basis as well?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

This is what we see things as we see things now. You know, at least we have a visibility of the RM cost of July, August, September, and if something dramatic happens, costs are going to change. On the margins, are we talking gross margins or EBITDA margins?

Udit Gajiwala
Equity Research Analyst, Yes Securities

EBITDA, frank.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yeah, I think should be okay, I think. Like, like, just, we also have lower sales in Q1. Sales got pushed to July. Things go well with, with, with our factory also got operational towards third week of May, so that runs well. We have some plywood losses also in Q1 of about INR 54 crore expo. EBITDA loss of plywood because we just opened the factory for 15- 20 days, and the sales team is all, all built up. That's also incorporated in the Q1 losses. I think if all these things keep improving, we should be, we, we should be able to maintain, probably, better the margins as for, for the year.

Udit Gajiwala
Equity Research Analyst, Yes Securities

Okay, sir. Just lastly, on the particle boards front, so I understand that we'll be commencing in Q4 of this fiscal, so 2025 will be our first full year of operation. How do you see those numbers panning? Do we see the EPS separated from what year?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

This, the, next year will be the first year, and we plan, as per our estimate, we will be able to do a sales of, close to around 50% odd. Next year, then we it will be increasing. I think it will be it will become more visibility will come in the second, third year, in terms of that, in, in, in that.

Udit Gajiwala
Equity Research Analyst, Yes Securities

First two years it will be, of course, at a loss on the patch level?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

May not be, depending upon, it breaks even at the nearly to first year level at EBITDA. There might be slight loss at the PBT level. In the second year, we are hopeful that this should start adding at PBT level.

Udit Gajiwala
Equity Research Analyst, Yes Securities

Got it. Thank you for answering. Thank you.

Operator

Thank you. A reminder to the participants, anyone wishing to ask a question may please press star and one. The next question is from the line of Rajesh Ravi from HDFC Securities. Please go ahead. Mr. Ravi, your line is on the talk mode. Please go ahead.

Rajesh Ravi
Senior Vice President of Institutional Equities, HDFC Securities

Hello, am I audible?

Operator

Yes, sir. Please proceed.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yeah, you are audible.

Rajesh Ravi
Senior Vice President of Institutional Equities, HDFC Securities

Yeah, sorry, my line got disconnected earlier. You know, in line with what the earlier participant was asking, could you recheck your volume numbers which you have shared? Because even the full year number, even after resetting the Q1 numbers which you have, the full year number don't match with the quarterly and annual numbers from the latest presentation.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

We'll come back to you.

Rajesh Ravi
Senior Vice President of Institutional Equities, HDFC Securities

Sure, sure. Yeah, that's all from my end for now. Thank you.

Operator

Thank you. A reminder to the participants, anyone wishing to ask a question, may please press star and one. The next question is from the line of Sneha Talreja from Nuvama. Please go ahead.

Sneha Talreja
Director, Nuvama Institutional Equities

Hi, good afternoon, sir. Just a few questions from my end. Firstly, on the raw, on the margins front, or the realization front, you have actually seen raw material prices moving down, because of which you've seen gross margins expanding. At the same time, when I look at your realization, especially on the export front, you have gone up roughly by around 20 odd %. I would like to know the reason for that. Why there's a difference? As we understand, it's, it's still a competitive industry, realization ideally should be falling when, you know, raw material prices are falling. Is it expected to come with a lag, or is it a product mix which will continue to help you?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

... I think, two ways to look at it, Sneha. One is because the entire production could not be more or less not being voiced, the denominator in terms of quantity, you know, could be different. So if assuming INR 40 crores was booked as revenues, maybe the realization would have come down. That's one. Second, as we said earlier, we continuously work on product development and expanding sales in the value mix business. We've also not seen a large commodity-oriented player, so our segment of blind as a commodity, obviously, we have a segment, but that's not a very large part of our business, so we have not seen much correction of prices in the export front. See, the rupee to euro conversion, rupee to pound conversion, has also got altered, and rupee depreciation is a euro and the pound.

I think that's also contributed to the realization. What happens as we go ahead? Not so sure, but really, one, I think because of the, the denominator has not been normalized, that's also showing a slightly higher realization, which might get corrected, but it's also pushing, you know, to improve the value mix as well.

Sneha Talreja
Director, Nuvama Institutional Equities

Understood. Just another question from Patrick Redu.

Operator

Sneha, there's a lot of background disturbance from your line, and-

Sneha Talreja
Director, Nuvama Institutional Equities

Is it better now?

Operator

Yes, it's better. I'll request you to mute your line when you're not speaking.

Sneha Talreja
Director, Nuvama Institutional Equities

Sure, I'll do that.

Operator

Thank you.

Sneha Talreja
Director, Nuvama Institutional Equities

Just an extension to the question that I asked regarding the realization. Given that, you know, there was a product mix impact, there was an impact of, you know, not booking the sales. I mean, some, you know, some backlog now, which will be taken in Q2. How do we see realization going on from here? I do understand volumes will come back, but can realization see a sharp dip from here, given that, you know, Q1 was an extraordinary quarter in terms of realization?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Sure, I'm not sure on that. I should have the math on that. If you see Q4, we were like INR 1,008. If you see export, if you're talking export right, I think, or overall?

Sneha Talreja
Director, Nuvama Institutional Equities

Right now, only exports, because that's where we've seen the major jump.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yeah. Yeah. No, exports was INR 1,236 million in Q4. Now it's INR 1,290 million.

Ashok Sharma
CFO, Greenlam Industries Limited

From the quarter four, if you see, see, Sneha, there is not much of a difference. Of course, from one year, it, it looks to be different, but on a quarter four basis, 3-4% gap, in terms of that. We are not seeing any major change except that, last quarter, this quarter, there is some INR 20 crore sale pushback. Apart from that, there may be some minor correction might happen, but we are not seeing any major change in this.

Sneha Talreja
Director, Nuvama Institutional Equities

Understood, sir. Thanks, sir. All the best.

Operator

Thank you. The next question is from the line of Achal Lohade from JM Financial. Please go ahead.

Achal Lohade
Executive Director, JM Financial

Yeah, thank you for the follow-up. Sorry, I got disconnected. You know, what I wanted to check, I think Sneha asked about the export realization. Sir, can you help us with the domestic and export realization for the fourth quarter and the first quarter?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Achal, we will do this offline.

Achal Lohade
Executive Director, JM Financial

Sure. Where I'm coming from, is there a change in the because if I see the average realization for the fourth quarter was about INR 1,008, it's gone up by 20, almost 8% QoQ. You said that export realization, 3-4% increase. Is there a substantial increase in the realization for the domestic market? If yes, you know, can you help us understand is if there is a change in the mix, and how do you see it playing out over the next few quarters?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Yeah, the domestic realization was gone up by around 11% in that. Not much change in the product mix, as I, we said that, except maybe a couple of percentage, as we said, that we have launched the our flagship 1 mm catalog in this quarter. During the launch, normally, some amount of percent, some amount of additional sales might come, but we are not seeing a major change in this, in the, in the product mix.

Achal Lohade
Executive Director, JM Financial

This 11% increase is effectively the price hike? Just to it, right then.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

We didn't do any price hike in terms of that from the Q4 to this year. It will be majorly in terms of the product mix only.

Achal Lohade
Executive Director, JM Financial

Understood. Okay, any update on how do you see, how soon do you see this turnaround in the door and the flooring business?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

On the door, floor and veneer business too, one is the RM costs have stabilized, probably got corrected, because most of the raw materials of the segment is imported. I think those benefits should, should flow in towards the end of this quarter, early next quarter. The loss versus Q4, I think, has reduced. That should be correct? Yeah. The loss versus Q4 has come down by about from INR 2 crore EBITDA loss to INR 1.6 crore. I don't think we're too far from, you know, at least becoming a bit of positive in this category. Yeah.

Achal Lohade
Executive Director, JM Financial

Got it. That's, that's all from my side. Thank you.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Thank you.

Operator

Thank you. A reminder to the participants, anyone wishing to ask a question, may please press star and one. The next question is from the line of Jigar Shah from AK Advisors. Please go ahead.

Jigar Shah
Analyst, AK Advisors

Yeah, thank you for this opportunity. sir, I have a couple of questions. What kind of strategic level changes are you making in laminates, let's say, in order to grab incremental market share?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

It's a big one. I don't think much strategic level changes are being done. It's more, you know, execution which is happening on strategies and, you know, directions we, we have already, we are already moving on, right from expansion of the market with the Gujarat facility being bought, you know, adding products in the liner commodity segment. Also revamping ranges in a certain periodicity. Over the last three to four months, you know, the product ranges of Greenlam, product ranges, ranges of plywood category. We just actually in the month of July, revamped the bathroom cubicle range, which is the partition business, where the range is designed by British architects and our team. I think...

It's a continuous program, so right from product range, expansion into various, you know, subcategories of, of, of the business, expanding reach in geographies, adding more dealers, you know, intensive working, increasingly working with architects, IDs, carpenters, contractors for the, for the home segment. I think it's just like this routine, you know, addition and expansion, and more execution across every customer segment, and on the product side.

Jigar Shah
Analyst, AK Advisors

Sure, sir. My second question was like, can you give the geographical mix of our overall export business, and how is demand shaping up in specific markets?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

As a strategy, we don't, this one, discuss about the. We don't share this geographical reach, but, more or less, if you can see that the, it is divided into several segment kind of a thing, and that, as a percentage, we don't want to give too much details, which is not there in the public domain.

Jigar Shah
Analyst, AK Advisors

Got it, sir. Thank you so much. That's all from my side.

Operator

Thank you. A reminder to the participants, anyone wishing to ask a question, may please press star and one. The next question is from the line of Prachi Sharma from Ace Capital. Please go ahead.

Prachi Sharma
Analyst, Ace Capital

Hello. Good afternoon, sir. I just have two questions. If you can just throw some light on the product pricing and how are the pricing of the newly launched, Mikasa Ply?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

We are in the Mikasa Ply, this will be more mid to premium kind of a thing, and we will be having our pricing. These are mostly in the south. We are launched only in the southern state of the five states which we have launched, and we will peg our price to the two national player in the zone only, plus minus couple of, plus minus 2%-4%.

Prachi Sharma
Analyst, Ace Capital

Over 2%-4%. Okay, got it. Also, sir, if you can just give some view on the plywood market segment demand, how do you see it shaping, and what is your view in the, say, next few coming quarters?

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

On the plywood segment, I was too early to give you a sense of, on how, what's happening on the overall market as, as compared to, as, you know, in our perspective or, or as relevant to, to our situation. In plywood, as we talk right now, because it's very early days, we just made, we've, we've appointed about 300 odd dealers-

Prachi Sharma
Analyst, Ace Capital

Mm-hmm.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

We've got good response from them because primary orders have come in. We still have to streamline the secondary demand, create demand in the market, get secondary sales out. As we talk right now, it's all going as per, broadly as per our plan. South is the largest market for planet plywood, and like we said earlier, too, we have a good network in South India for our planet products. Setting the network up, we feel fairly confident to do that. Clearly, I think there is competition in the market, so we have to work hard to take the market share.

Prachi Sharma
Analyst, Ace Capital

Sure. Sure, sir. No problem, I will get back with you. Thanks a lot. That's all.

Operator

Thank you. A reminder to the participants, anyone wishing to ask a question, may please press star and one. As there are no further questions, I now hand the conference over to the management for the closing comments.

Saurabh Mittal
Managing Director and CEO, Greenlam Industries Limited

Thank you everyone for joining the call today. For any further query, you may get in touch with us or to the SGA, our investor relations advisor. Thank you once again.

Ashok Sharma
CFO, Greenlam Industries Limited

Thank you, everyone. Thank you, everyone.

Operator

Thank you, members of the management team. Ladies and gentlemen, on behalf of Greenlam Industries Limited, that concludes this conference call. We thank you for joining us. You may now disconnect your lines. Thank you.

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