HDFC Asset Management Company Limited (NSE:HDFCAMC)
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2,750.00
-104.00 (-3.64%)
May 11, 2026, 3:30 PM IST
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Q1 25/26

Jul 17, 2025

Operator

Ladies and gentlemen, good day and welcome to Q1 FY 2026 earnings conference call of HDFC Asset Management Company Limited. From the management team, we have with us Mr. Navneet Munot, Mr. Naozad Sirwalla, and Mr. Simal Kanuga. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during this conference call, please signal an operator by pressing star, then zero on your touch-tone phone. Please note that this conference is being recorded, and now I hand the conference over to Mr. Simal Kanuga, who will give us a brief, following which we will proceed with the Q&A session. Thank you, and over to you, Simal.

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

Thank you so much. Good evening, everyone, and we hope that you had a chance to go through our presentation. A brief update on the industry. So the AUM stood at INR 74.4 trillion as of June 2025, reflecting a 22% YoY increase. Equity-oriented AUM crossed INR 43 trillion, up 21% over the same period. During the quarter, equity-oriented funds witnessed net inflows of INR 911 billion. A quick recap here: first quarter of last financial year had net new flows of INR 1281 billion, and for the full financial year, the number was INR 5544 billion. Almost all equity categories recorded net inflows during the quarter. In fact, this was the 52nd consecutive month of positive net flows for actively managed equity-oriented funds. Based on the overall improved liquidity in the system, debt and liquid funds recorded net inflows of INR 1.34 trillion and INR 609 billion, respectively.

Inflows in arbitrage funds added up to INR 431 billion, and ETFs attracted INR 264 billion. SIP flows remained strong, with monthly contributions reaching INR 273 billion in June of 2025. The number of contributing accounts grew to 86.5 million compared to 67 million a year ago. SIP AUM crossed INR 15 trillion and now accounts for 37% of the actively managed equity-oriented AUM. NFOs during the quarter mobilized INR 65 billion across categories. The number of individual folios increased to 240 million, 26% year-on-year growth. Now we move to us. Our closing AUM crossed INR 8.5 trillion, with an overall market share of 11.5% and a YoY growth of 21%. Excluding ETFs, our market shares were 12.8%. Actively managed equity-oriented assets grew by 19% year-on-year and crossed INR 5 trillion, with a market share of 12.8%.

On the fixed income side, debt and liquid AUM grew by 22% and 17% YoY, respectively, with market share of 13.3% and 12.6%. Our quarterly average AUM mix remained steady, with equity-oriented assets accounting for 64.2%. We added 0.5 million unique customers during the quarter, 500,000, while the industry added a million. As a result, our unique investor penetration now accounts for 25% of mutual fund investors in the country. Our systematic book crossed INR 40 billion in the month of June. The comparable number for June 2024 was INR 32 billion. AUM under SIPs crossed INR 2 trillion during the quarter. Our share of individual equity monthly average AUM for June 2025 stood at 13.1%, reinforcing our position as one of the most preferred choice amongst individual investors. Now to financials. Our revenue from operations grew by 25% year-on-year to be at INR 9678 million.

Other income grew by 34% year-on-year, aided by mark-to-market on both equity and debt. Total cost for this quarter was INR 2144 million, as against INR 1959 million in Q1 of last year. Operating profit for the year grew by 30% year-on-year, with a stable operating profit margin of 36 basis points of AUM. Our profit after tax grew to INR 7480 million, a growth of 24% year-on-year. Thank you so much. Navneet, Naozad and I are here to take questions from here on. Neerav, we can start building the question queue, please.

Operator

Thank you very much. We will now begin with the question and answer session. Anyone who wishes to ask a question may press star and one on their touch-tone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. Participants, you may press star and one to ask a question. The first question is from line of Shreya Shivani from CLSA India. Please go ahead.

Shreya Shivani
Equity Research Analyst, CLSA India

Yeah, thank you, and congratulations on a good set of numbers. I have three questions for you. My first question is on the yields for the quarter. Can you help us understand? Can you share the indicative yields across equity, debt, liquid ETF segments, and also a commentary on why there has been a yield expansion in this quarter versus the previous quarter on a QoQ basis? Why has there been an expansion? My second question is on the ESOP and the PSU plan that you announced in June, and there was one announced today also, but that was a much smaller one. Can you help us understand what will be the cost implication of that entire plan? How will it be split over the next three, four years, and how should we build our expenses going ahead? And my third question is on the new asset class.

Where are we in terms of setting up the team, launching of the product, etc.? Any update on that will be useful. Thank you so much.

Naozad Sirwalla
CFO, HDFC Asset Management Company Limited

The first one of our different yields, we can start with. So I'll start with the yield. So the equity yields for the quarter broadly align with the previous quarter, about 58.59 basis points for equity. Debt yields were between 27 and 28 basis points, and liquid was between 12 and 13. I think on an overall blended basis, we are at 46 basis points for the quarter, which is almost in line with what we have been having for the last couple of quarters. So it's pretty much in line, actually. Not really need of any expansion, I would say.

Shreya Shivani
Equity Research Analyst, CLSA India

Somehow it seems like, okay, I'll get back. I'll take this offline, but it seems like there's a big expansion, more than one big expansion in the quarter is what I feel as per my numbers.

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

So I think we can take it offline, Shivani.

Shreya Shivani
Equity Research Analyst, CLSA India

Yeah, yeah, sure, sure. Yeah, let's move to the next question.

Naozad Sirwalla
CFO, HDFC Asset Management Company Limited

Yeah, sure. Yeah. On the questions on ESOPs and PSUs, maybe a bit of background. So in 2020, we had obtained shareholders' approval for around 32 lakh shares, of which we had issued 23 lakh shares at various points in time. That scheme provided for equal vesting over three years. So we've done our vesting scheme, and the balance, 8.7 lakh shares, which were not issued then, have been canceled. Looking at the dynamics and the long-term orientation of the organization, we came out with a new scheme for ESOPs and for common stock units, which have a vesting of four years. The new scheme has a back-end vesting of 10%, 20%, 30%, and 40% for stock options over the first, second, third, and fourth years. Similarly, for vesting of PSUs, it is vesting 30% in the third year and 70% in the fourth year.

The NRC, in their meeting on June 20th, 2025, had issued 10-odd lakh ESOP and 2.28 lakh performance stock units. PSUs are not issued to Navneet and his direct report, but they're designated as HODs. And furthermore, PSUs are linked with performance parameters. So our estimate as per Blackstone's suggests that the non-cash ESOP and PSU share expense would be between INR 205 crores- INR 210 crores over the vesting period. This, of course, is an estimate based on assumptions around attrition rates, volatility, and other relevant inputs. So the scheme would broadly result in a non-cash charge of about INR 56 crores in FY 2026, around INR 63 crores in FY 2027, INR 51-odd crores in FY 2028, INR 32 crores in FY 2029, and about 6-odd crores in FY 2030. These are in broad estimates as we speak today.

There is also a stub of the residual cost of the previous ESOP scheme, which was issued, which was a share issued earlier. That's around INR 14 crores, INR 11 crores of which is for FY 2026, and INR 3 crores in FY 2027. Again, I would like to end this by stating that over the last five years, we have expensed around INR 180 crores as ESOP share expenses in our P&L. And as you know, we continue to manage our overall costs and have also not shied away from investing in our business, hiring people, expanding branch networks, establishing key verticals, as well as improving our digital resource structures as well.

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

Navneet, would you want to add on the ESOP overall thought process?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

Sure, sure, sure. While Naozad has explained this in detail, I will just add that we HDFC Group hass consistently champion employee ownership across its companies. At HDFC AMC, we have no doubt that our people are central to delivering consistent sustainable long-term value to our clients and shareholders, so aligning employee interests with those of shareholders, clients, and other stakeholders is fundamental to Group's way of thinking. This reinforces our efforts while also responding to the evolving expectations of talent and the changing dynamics of industry, so I view this not as a cost, but as a long-term investment in building and retaining high-quality talent. Also, I would like to add one thing that under the new plan, ESOPs and PSUs put together have been granted to over 800 people. That is 50% of our workforce across levels, so we are broadening ownership and deepening alignment.

While the accounting charge is non-cash in HDFC that Navneet has explained, so for FY 2026. If I assume an average AUM of, let's say, INR 8.5 trillion, the estimated impact is well below one basis point of AUM. Or to be exact, about 0.8 basis points.

The third question was on SIF.

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

The third question was on SIF.

So, Shiva, does this close your question on ESOP?

Shreya Shivani
Equity Research Analyst, CLSA India

Yes, yes, yes. It does. This is the last question on SIF. Thank you.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

Sure. Thank you. So on AIFs, we have secured the necessary approval from SEBI to set up a specialized investment fund and opened up an avenue for us to launch its products. Our ability to launch and scale new offerings rests on the strong foundation we have built, a large and diversified investor base and wide distribution network that enables quick and efficient market reach. The team is currently focused on designing thoughtful sets of offerings within that that aligns with our investment strength and risk management capabilities. Reflects distributor and investor feedback, and offers a balanced risk-reward proposition to everyone.

So I think I might have mentioned this earlier, that our broader vision is very clear: to serve as a comprehensive investment platform offering solutions across mutual funds, which includes both active and passive portfolio management services and differentiated alternative strategies, which can meet the needs of a wide range of investors and a wide range of our partners.

Shreya Shivani
Equity Research Analyst, CLSA India

Got it. And sir, just to follow up on that, is the hiring done for this team?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

So, I mean, we keep evaluating our investment capability, risk management capability, and the product capability. And I'm sure you will give us a credit given our long track record on that. I will also, I mean, add one line that we don't mind not being the first, but our focus is on being the best and doing what's right for our customers and all stakeholders.

Shreya Shivani
Equity Research Analyst, CLSA India

Got it, got it. Sir, this was very useful. Thank you and all the best.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

Thank you.

Operator

Thank you very much. Participants, you may press star and one to ask the question. Ladies and gentlemen, you may press star and one to ask the question. Next question is from the line of Ranveer Singh from HB Securities. Please go ahead.

Ranveer Singh
Analyst, HB Securities

Hello? Am I audible?

Operator

Yes, sir.

Ranveer Singh
Analyst, HB Securities

Yes. So I had a question. We have around INR 8,200 crores approximately in our balance sheet, and then I see the notes to accounts, INR 7,500 odd crores is invested in mutual funds. So what kind of mutual funds are these? I'm aware that you guys have to invest a certain amount in your mutual fund. Why I'm asking this question is to understand the other income better.

Naozad Sirwalla
CFO, HDFC Asset Management Company Limited

So these are largely index mutual funds, our own schemes. Have you given a breakup in the, maybe give the breakup of the investments in the schedule to the deck?

All right. This is page 29.

Yeah, the page 29 of the shareholders, the presentation we load on the website has the details. So what is the specific question? So we already given the breakup. So the equity of the balance of the investment schedule around 10% is equity, 7.5% is arbitrage, and the balance is in liquid and debt funds.

Ranveer Singh
Analyst, HB Securities

Okay. So this answers my question. Thank you.

Operator

Thank you. Thank you. Next question is from the line of Central Broking. Please go ahead.

Yeah. Hi. Thanks for the opportunity. The first question is towards HDFC Bank. I mean, HDFC Bank's contribution has kind of declined both in overall and equity. I know, I mean, in absolute terms, it must have increased. But why in percentage terms it can't increase from the current levels?

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

Yeah, I think, Sarthi, the pie chart that you're looking at, right, it is basically, if other channels grow faster as compared to a bank, you automatically see that pie chart shape up with the fashion it has. So it is not necessary that we are losing a share or anything in HDFC Bank's scheme of things. But in terms of overall system, because of the way the fintechs are contributing in terms of SIP flows and others, direct as a proportion of that overall pie has been growing at a faster pace. So it is more of realignment rather than any kind of, it's difficult to kind of decide on an increase or decrease based on what you look at in that data point.

Okay, but HDFC Bank sells all the products, right? There is no kind of restriction on that?

It is an open architecture, yes.

All right, all right. And secondly, I just wanted to know your outlook on debt and liquidity. Debt already had a good growth rate this quarter, and even the liquid schemes also had a great kind of a growth rate. So just wanted to understand, are we introducing first of all new products and second, basically outlook for the entire year in terms of the growth rate?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

I think the RBI taking a series of measures to improve the liquidity in the system. I think the reduction in interest rates, CRR, all of that had a cumulative impact on the debt market also becoming attractive for investors who are looking at yields which have kind of like can be on a downward trajectory. I think overall favorable backdrop for the debt market and by extension for debt mutual funds. I think all of these measures have been good for us. We remain constructive on the outlook for debt funds. You might have noticed even at AMFI, we have relaunched our campaign to promote debt funds. I think whenever liquidity in the system improves, that also helps and then people have positive views on the interest rate trajectory.

Okay, and any pipeline basically, I mean, for the launch of new products in this category?

I think we have best-in-class product range here. I think almost all the categories which are allowed by SEBI for the classification are already available.

Okay. All fine. Thanks, and wish you all the best.

In fact, in this quarter, if I remember correctly, the flows in the debt and liquid category put together for the mutual fund industry would be the highest ever, highest ever for the industry as a whole.

Okay. Great. Thanks. Thank you so much.

Operator

Thank you very much. Next question is from line of Gaurav Gani from Prabhudas Lilladher. Please go ahead.

Gaurav Jani
VP and Equity Research Analyst, Prabhudas Lilladher

Hi. Thank you. Congrats on a good product. Just, you know, taking the point forward on revenue, right? So my question was around the yields. So the yields upwards have been sort of flattish. But, you know, that's despite of a strong growth in equity sequentially and also overall, right, during the equity. So what is, you know, have led to this?

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

So Gaurav, this is, you would recall, right, we did some bit of rationalization in August of 2024. So you are seeing the impact of that over the last, so if you're looking at, yes, the yields have been flattish year on year. With a similar kind of asset mix and increased equity as well. Part of that can be attributed to the rationalization exercise we undertook last year.

Gaurav Jani
VP and Equity Research Analyst, Prabhudas Lilladher

Yeah, but Simal, so I get that. Is this sequentially also, you know, some of the funds would have sort of breached that AUM level, right? So I just want to understand. Why is there still a type of sort of reported yield?

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

So it's basically a mix, right? What happens in terms of new asset sales or anything. Honestly, I would not, we would request you not to read too much into expansion of yields or anything because that is not what we've been seeing. What tends to happen is certain other products get sold, some outgoing money would have been from a higher yielding or something. So a mix of all of these things would have attributed, but there is no other specified reason for margins to kind of expand or anything. I think it has been exactly in the same lines as you pointed out with increased AUM.

Gaurav Jani
VP and Equity Research Analyst, Prabhudas Lilladher

Understood. Sure. Lastly. On the other OpEx, right? So there's been a sequential increase. So can you help us understand the factors that either led to and quantify the largest?

Naozad Sirwalla
CFO, HDFC Asset Management Company Limited

So your question is between March quarter and June quarter?

Gaurav Jani
VP and Equity Research Analyst, Prabhudas Lilladher

That's correct. I think INR 75, INR 74, INR 75 quarter is going up to about. It increased by about, I think, nine or INR 10.

Naozad Sirwalla
CFO, HDFC Asset Management Company Limited

Yeah. So some of it is the timing of the CSR expenditure, actually. Depending on how and when we spend our CSR, that's the total number. That's largely the material change.

Gaurav Jani
VP and Equity Research Analyst, Prabhudas Lilladher

Understood. Perfect. Thank you.

Operator

Thank you. Next question is from Madhukar Ladda from Nuvama Wealth. Please go ahead.

Madhukar Ladha
Analyst, Nuvama Wealth

Hi, Guruji. Congratulations on a great set of numbers. I wanted some comments around your net flow market share. See, SIP market share seems to have gone up sequentially, and you've done well up there. But if I look at closing equity AUM, that's up about 12.5%. On a Q2 basis. Are we seeing slightly higher lump sum redemptions? Any comment around that? And probably on an overall basis, how are you seeing net inflows out of market share for customers? So that would be helpful. Thanks.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

Our market share across all channels has been pretty healthy. That includes the national distributors, mutual fund distributors. Fintech channel, investors who invest directly with us. RIAs, so on and so forth. And we continue to get good share both in lump sum as well as in the SIPs. The way you are computing, and we have already mentioned that. The change in share that you are noticing would be on account of flows on one side and the mark-to-market impact on the other side. And different funds would move differently, like you would see a difference between the way large caps would have moved compared to mid and small caps. Hybrid funds may have different set of, different amount of equity within there. It's a combination of many things, but if a question is on trend in the flows, yeah, I mean, we see an encouraging trend there.

Madhukar Ladha
Analyst, Nuvama Wealth

On a quarter-on-quarter basis, are we maintaining our net inflow market share?

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

I think, Madhukar, we have always stated, right, we don't really necessarily comment on our net inflow share. But as you have aptly touched upon, I think our overall net flow share, net flow market share is higher than our book market share.

Madhukar Ladha
Analyst, Nuvama Wealth

Perfect. Perfect. Thanks a lot.

Operator

Thank you. Thank you. Participants, you may press star and one to ask a question. Next question is from line of Prayesh Jain from Motilal Oswal. Please go ahead.

Prayesh Jain
Lead Analyst, Motilal Oswal

Yeah, hi. Just the question on yields again. You know, could you give us a breakdown on the yields? Is it similar to what we have seen in the previous quarters?

Naozad Sirwalla
CFO, HDFC Asset Management Company Limited

Yes, we actually did reply to that, but I can give it again. So equities remain at 58-59 basis points. Debt is 27-28 basis points, and liquid is 12 and 32. Very much in line.

Prayesh Jain
Lead Analyst, Motilal Oswal

Okay. Yeah. Out on the debt front, is there any flow towards the longer duration, or are we anticipating that? How should we think about this with the interest rate cuts happening? Do we see some traction already? Correcting the data suggests that at least the one-year have started seeing some traction. But the longer duration months would see further traction with that?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

No, credit to our fixed income team, they were highlighting more than a year back that those were the good interest rates for long-term investors, and we saw a decent traction from individual investors and some of the other corporate investors in the long-term funds, but the recent flow that I talked about in the last quarter, they are largely at the short end.

Prayesh Jain
Lead Analyst, Motilal Oswal

Okay.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

But as an industry, all of us collectively have been making efforts to ensure that. Industry has got good product range and a good offering even on the fixed income side. And mutual funds should not only be looked at as like equity investments by individual retail investors. We've been working very hard to promote fixed income also. And of course, some of the investors play fixed income through the hybrid funds.

Prayesh Jain
Lead Analyst, Motilal Oswal

Okay. Yeah. Anand, SIF, do you need to have a separate investment team altogether, or your existing team can be utilized to do those as well?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

So I think a mix of both. I think from an overall investment team perspective, we have always mentioned that we have a deep pool of investment talent at our end. And then, of course, there is a lot of risk management and product capability that you need, which also we have.

Prayesh Jain
Lead Analyst, Motilal Oswal

Got it. Thank you so much.

Operator

Thank you. Next question is from line of Lalit Deo from Equirus Securities. Please go ahead.

Lalit Deo
Equity Research Analyst, Equirus Securities

Yeah, hi, sir. Guruji, congratulations on the setup on this. Sir, I have just two questions. Firstly, like in the previous quarter, you have mentioned that we have seen some higher basis on the STP side of it. From Q2 to Q3, how is the current trend over there? Are we seeing some stoppage in the growth rate over there or not? Just some comments over there. And secondly, on the alternative side, we have seen some good growth in the overall AUM from around INR 4,100 crores to around INR 6,000 crores. So. What has led to that increase? And what kind of yield do we need on that segment currently?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

So, first question was on SIP account and closure, right?

Lalit Deo
Equity Research Analyst, Equirus Securities

STP closure.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

STP closure.

Lalit Deo
Equity Research Analyst, Equirus Securities

Yeah.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

It's a specific transfer plan. Yeah. So that relatively is more volatile than the STP flows. STP flows are like very steady. People commit for much longer. And a large part of the SIP book is these days we are seeing longer and longer tenures getting committed at the beginning of the SIP when investors sign. On the STP, you may sometimes have investors who are kind of like investing in one plus fund or liquid funds and transferring money from that over a period of time to equity or hybrid funds. Was that your question?

Lalit Deo
Equity Research Analyst, Equirus Securities

Yeah. You comment that apart from that, they were like different on a sequential basis, actually. Probably due to the weakness of the markets also, there were some more closures like in the last particular quarter.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

There were more closures. So, I mean. So when it comes to SIP, I would like to suggest to focus on two important data points that MFI discloses. One is SIP contribution, and two is the number of contributing accounts. MFI has begun disclosing the number of contributing SIP accounts, which provides a more meaningful view of actual investor engagement. So to give you numbers, the contributing accounts increased to INR 8.6 crore in June 2025 compared to INR 6.7 crore in June 2024. The contribution amount tells the new peak that you would have seen, INR 27,269 crore in June 2025, which is up from INR 21,262 crore a year earlier. So that's a growth of INR 6,000 crores. So while some fluctuations due to account closure or pauses are to be expected month to month, the broader trend remains intact, and we continue to see growing interest from investors and overall systemic investing.

Lalit Deo
Equity Research Analyst, Equirus Securities

Okay. Okay. Second question is on the alternative side, actually.

Simal Kanuga
Chief Investor Relations Officer, HDFC Asset Management Company Limited

So on the alternative side, we have two things, right? One is basically we did a venture capital private equity fund of funds, which we closed last year with INR 1,200 crores of AUM. We also are currently in the raise mode when it comes to credit fund. The increase in AUM has also happened based on some of the inflows that we have seen under our non-discretionary portfolio management services account. In terms of yields, not very different as compared to our overall results.

Lalit Deo
Equity Research Analyst, Equirus Securities

Okay. Thank you.

Operator

Thank you. Next question is from Divij Panjabi from Banyan Tree Advisors . Please go ahead.

Divij Punjabi
Equity Research Analyst, Banyan Tree Advisors

Hi. Thanks for the opportunity. I had two questions. One was regarding the growth in the passive segment. So we are seeing good growth over there. So if you could talk about the factors that have led to this. And two was around our strategy on launching new funds in the year, if you can touch upon that as well.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

Are you talking about the overall industry growth or at our end?

Divij Punjabi
Equity Research Analyst, Banyan Tree Advisors

At your end.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

Okay. So I think we've got the full product range. And I think we have been one of the oldest players on the passive side. Our first index fund got launched in 2002 and continues to remain one of the largest index funds in the country. Over the last couple of years, we have significantly expanded our product offering, both on index fund as well as on the ETF side. That includes market cap-based indices, smart betas, some of the sector thematic funds. So we've got the full product bouquet. We've got the best-in-class content and a similar journey for investors to participate in that. We engage with partners who have been offering passive as their product bouquet. So trying to make every possible effort to ensure that we get our fair share in that space. On the overall view, product pipeline.

So our current product suite is very well diversified. For the classification, we are present in almost all the categories that the regulator allows. Within the sector and thematic category, wherever our investment team has a strong belief in terms of the product that we should offer. Where we have the investment capability and we think that at least a set of investors and distributors would have a place for that kind of products, we will continue to come out with that. Recently, we did just an NFO of innovation fund. So I think overall our product bouquet has been pretty decent. And our endeavor is to keep gaining share in each and every category and each and every product within that. So we are market leaders in a couple of categories, let's say Balanced Advantage Fund or a Mid Cap Fund. Flexi Cap Fund, Small Cap.

But our ambition is to build leadership across the board. Each and every product we have present. Given the long-term track record, given the investment capability, and given the reason that we have, we want to ensure that we have leadership in every product we have present.

Divij Punjabi
Equity Research Analyst, Banyan Tree Advisors

Oh, okay. Thank you. All right. All the best.

Operator

Thank you. Participants, you may press star and one. To ask a question. Next question is from line if Dipanjan Ghosh from Citi. Please go ahead.

Dipanjan Ghosh
Equity Research Analyst, Citi

Hi, sir. So going back to one of the participants' previous question where you mentioned that your flow market share across most of the channel partners have been healthy. You know.

I think the similar question was, you know, the equity-oriented market share has broadly been stable over some time now, and if I look at, one of the reasons you pointed out is obviously the different scale mark to market and composition of schemes within the equity-oriented bucket, which is fair, but if I look at across schemes, you know, it would probably be some schemes, let's say, called a scheme-serving market that has kind of been down a little bit over the last six, nine months, and maybe some of the categories of market share is probably a little bit off on an AUM basis, so the question really is, if we were to sort of look at flows that you have seen over this past quarter, over the past nine months or maybe 12 months, has there been any sort of skew towards the categories, let's say, where your concentration within the portfolios, let's say, sort of categories where you are relatively more dominant or the mix of the categories within your portfolio is relatively high?

Has there been any sort of skew and extras that, you know, how are you seeing the flow trend, let's say, across different scheme categories, quantifying in terms of the trajectory?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

The flow trend has been pretty healthy, depending on what I mentioned there, but on the mark-to-market side, if you look at like last one year, different indices would have performed differently. And again, as I said, that within the hybrid funds, depending on what the equity share you are running and the impact on the mark-to-market, on the fixed income side also, can have some impact on the way you look at the share, but otherwise, on the flows, I can tell you that it's been encouraging.

Dipanjan Ghosh
Equity Research Analyst, Citi

Got it. But in another way, like fair to assume that, let's say, across most of the large categories within the equity-oriented side, the flow market share has been holding up? If I were to kind of look at each individual category separately, just on a flow basis.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

By and large, yeah, as an asset class, I mean, within that, different funds in some of the funds, we will have exceptionally high share in some of the funds, we would have slightly lower share, but if you look at equity as an asset class, it would be higher, yes, and depending on if you are referring to holding up, definitely, yes. I think we have not seen a loss of share in any large category.

Dipanjan Ghosh
Equity Research Analyst, Citi

Got it. Thanks, Navneet. Thanks, Simal, and all the best.

Operator

Thanks, sir. Thank you. Thank you very much. Next question is from Abhijeet from Kotak Securities. Please go ahead.

Hey, hi. Good evening, everyone. So I have a qualitative question. So when we look at the portfolio, we have a really large balanced fund, which has a defensive characteristic. And then slightly outsized exposure towards small and mid-cap funds. So as a franchise, is it possible or do you kind of intend to move money around of the customers across cycles whenever you kind of want to slow down flows in some of the smaller and mid-cap categories? Because generally, the distributors take that call. But as an AMC, how do you really capture the existing relationship and be able to move that money across some of the other funds within the fund of itself?

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

We don't do the asset allocation on behalf of our partners or on behalf of our investors, and we are an asset allocation product. So in dynamic asset allocation, which is the balanced advantage fund for us, the fund manager would do some bit of allocation within the templates that we would have or in the multi-asset fund, but otherwise, I mean, we express our views. Our fund managers express their views on different asset classes within that, different categories. So at different points in time, the fund manager of mid and small cap, which is Chirag, would be expressing certain views while other fund managers may have a different view on what they think about the large cap category or a particular sector or a particular theme. That is completely up to the partner or the end investor where they want to do money.

We don't give very aggressive calls on investors should shift money from this place to this place. We have always believed, and if you look at several of our funds which have got track record going back 20 or 25 or even 30 years, I think our belief has been investors keeping their money for the long run. Having that strategic asset allocation has kind of delivered the best possible results. Too much of that technical asset allocation and trying to react to every, I would say, market move doesn't really result in the best possible wealth creation for the investor. That is what our experience of last 25 years suggests, and this is what we keep guiding our partners and investors.

Got it. And then just a follow-up. Do we have any number or do we kind of track the number of products per customer? Or is there a correlation between wanting to have a customer holding more than one or two funds? The relationship tends to be a more secure one.

Yeah. I mean, endeavor, as I mentioned earlier, in a different context, that we would like to optimize or maximize our share within each and every category, and that includes both, I mean, getting new customers and, of course, kind of offering other products to the existing investors.

Okay. Got it. Thank you.

Operator

Thank you very much. A reminder to all the participants, you may press star and one to ask a question. As you are known for the questions, I would now like to hand the conference over to Mr. Navneet Munot for closing comments.

Navneet Munot
Managing Director and CEO, HDFC Asset Management Company Limited

Sir, so to summarize, our AUM crossed INR 8.5 million. Systematic transactions, which includes both SIP as well as STP, that stood at INR 14.1 billion in June 2021. And we added 0.5 million unique investors during the quarter. I would reiterate also our mission and vision. Our mission is to be the wealth creator for every Indian. And our vision is to be the most respected asset manager in the world. Thank you.

Operator

Thank you very much. On behalf of HDFC Asset Management Company Limited, that concludes this conference. Thank you for joining us, and you may now disconnect. Thank you. Thank you.

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