Ladies and gentlemen, good day, and welcome to Indigo Paints Q1 FY 2027 earnings call. As a reminder, all participant lines will be in listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during this conference call, please signal an operator by pressing star then zero on your touch-tone phone. Please note that this conference is being recorded. I now hand the conference over to Mr. Aniruddha Joshi. Thank you, and over to you, sir.
Yeah. Thanks, Atharva. On behalf of ICICI Securities, we welcome you all to Q1 FY 2027 results conference call of Indigo Paints Limited. I hand over the call to Mr. Srihari Santhakumar, General Manager, Finance and Investor Relations, to introduce the management and take the call forward. Thanks, and over to you, Srihari, sir.
Yeah. Thanks, Aniruddha. Good morning, everyone. Thanks once again for joining the earnings conference call today. To discuss the performance of the company for the quarter from the management side, we have with us Mr. Hemant Jalan, Managing Director, Mr. Suresh Babu, the Chief Operating Officer, Mr. Aishwarya Pratap Singh, the Chief Business Officer, Mr. Chetan Humane, Chief Financial Officer, and myself, we'll be discussing the performance of the company today. As usual, there will be a brief note from the MD regarding the performance of the company, followed by a quick Q&A. Over to you, sir.
Good morning, everyone, and thank you for joining us today to discuss Indigo Paints' performance for the first quarter of FY 2027. We have uploaded the investor presentation on the stock exchange portals and trust that you've had the opportunity to go through them. The demand momentum that we described at the close of FY 2026 has carried through into the first quarter of FY 2027. Revenue has grown in double digits, the first such quarter in almost two years for us. While the price increases that we implemented also aided in achieving this outcome, what is more encouraging is that volumes also grew in double digits and did so across the product portfolio.
On the input side, raw material prices, which rose very steeply in March following the disruption to global supply chains due to the Iran war, have since retreated from their peaks. However, they remain elevated and continue to be volatile, which necessitates constant monitoring on this front. Set against this backdrop, we are satisfied with the quality of what we have discovered in Q1. A top-line growth well ahead of the paint sector, meaningful margin expansion, and further strengthening of our distribution network and product mix.
We will first briefly look at the performance on standalone basis before going to the consolidated financials. Our standalone revenue from operations for the quarter was INR 350 crore, as against INR 295 crore in the corresponding period last year, reflecting a growth of 18.7%. We believe that this places us comfortably ahead of the paint sector, and we would highlight that the growth was accompanied by double-digit expansion in volumes as well as in value across all four of our product categories, details of which have been given in the presentation.
The gross margin for the quarter stood at 45.3%. Although it is slightly lower than the level that we recorded in Q1 of last year, our margin continues to run well ahead of the average for all the listed paint companies, a lead that we have now sustained for many years. EBITDA for the quarter was INR 61.9 crore against INR 43.6 crore a year ago, reflecting a growth of 42%, lifting our EBITDA margin from 14.8% in Q1 of last year to 17.7% in Q1 this year.
This is the healthiest Q1 quarter that we have recorded as far as EBITDA margins are concerned during the last four years. The improvement is principally due to the operating leverage that comes with a larger revenue base, together with tighter control of discretionary expenditure across the organization. The PAT was INR 42.4 crore as against INR 26.4 crore in the same quarter last year, reflecting a growth of 60.7%, with the PAT margin moving up from 8.8%- 11.8% in Q1 of this year. We did have a mark-to-market gain on our treasury income, which also partially contributed to the expansion in the PAT margin.
Our advertising and promotion expenditure was 4.3% of revenue in Q1, compared to 6.8% in the same quarter last year. Although we took a strategic time out from advertising during the IPL season, we have redirected a lot of those funds towards painter and contractor engagement, influencer partnerships, and measurable digital advertising channels. Our commitment to brand investment for the year as a whole is undiminished, and we would encourage you to assess our A&P intensity on an annual basis rather than viewing it on a quarterly basis.
Turning to the consolidated picture, which includes our subsidiary, Apple Chemie, revenue for the quarter was INR 369.7 crore, a YoY growth of 19.7%. EBITDA was INR 62 crore at a margin of 16.8%, up 40% on an absolute amount, and PAT was INR 41.7 crore at a margin of 11%, up 60% on a total amount. Apple Chemie's performance was accretive to our growth this quarter, but marginally dilutive to our margin, and I will come to those reasons in a short while.
On the product mix front, I am glad to highlight that every product category recorded growth in both volume and value terms during the quarter. The category of primers and distempers led with almost a 30% value growth and a volume growth in excess of 18%. This was followed by the putty and cement paint segment, where the value growth was upwards of 21% and the volume growth was closer to 14%. The enamel and wood coating segment, the value grew at 17.5% and the volume growth was close to 10%.
For the emulsion category, which is the largest category in paints, the value growth was more than 17% and the volume growth was around 12.5%. Our distribution footprint widened further during the quarter. We closed the quarter at about 19,400 active dealers and around 12,400 active tinting machines. The dealer count has risen by about 800 in the last one year, but our tinting machine count has increased by 1,100 over the same period. You would appreciate that tinting machines represent a committed counter space and is a considerably firmer measure of the depth of our dealer relationship.
Coming briefly to the performance of our subsidiary, Apple Chemie, it recorded a revenue of INR 19.7 crore for the quarter as against INR 14.0 crore last year, reflecting a top-line growth of more than 40%. Profitability, however, was compressed on two counts. The first is that input costs rose sharply in the wake of supply disruptions. Since Apple Chemie is a predominantly B2B business player, it had limited ability to pass those increases through to its customer within the quarter, a latitude more readily available to players like us in the decorative paint business.
The second is that Apple Chemie had to purchase significant high-cost inventory when the supply chain disruptions happened, which were procured at elevated prices, which weighed on its cost of goods sold. We view both these matters as transitory in nature. As the high-cost inventory is consumed, we expect gross margins of Apple Chemie to improve through the second quarter and return to its normal level by Q3. As an expression of our confidence in this business, we propose to acquire a further 11% stake as per our terms of original agreement, taking Indigo Paints aggregate holding in Apple Chemie up to 62%.
The original promoters will retain the balance 38% and will continue to drive growth and enhance shareholder value. Coming to capacity, our water-based facility at Jodhpur with an annual capacity of 90,000 kL per annum, is in the final stages of commissioning. We expect to start trial production in the second half of August itself, comfortably ahead of the festive season. The solvent waste plant at Jodhpur is already in production for the last several months and is ramping up output steadily.
Once the water-based plant is operational, our ability to serve demand across Northern, Eastern, and Central India improves materially, both in terms of lead time and in freight economics. With this water-based Jodhpur facility being commissioned, our principal CapEx investment cycle draws to a close. We do not anticipate any significant CapEx requirements for the next three years. The plants and capacity are now in place, the network is established, and we continue to invest substantially in our brand.
From here, incremental revenue should translate into free cash flows at a considerably better rate than over the last five years. Coming to our ESG and CSR initiatives, our installed solar capacity now stands at 350 kW across the Pune and Kochi facilities. We are planning a further 1,200 kW at our Jodhpur plant. Through our Indigo Seva Utsav program, we have painted over 240 government schools in Tier Two and Tier Three towns in collaboration with the painter community at large.
Our Painter Health Benefit Program now extends to more than 30,000 families nationwide, and our Skill Up initiative has trained more than 1,250 painting contractors in the commercial, in interpersonal skills that support their business. We have also extended educational assistance and career guidance to over 420 underprivileged girls through our Educare program. These programs are not peripheral to us. At least the painters and the contractors remain our most important partners in our value chain, and the trust that we hold within that community is an asset that we have built over many years.
Finally, coming to future outlook. We had mentioned in our last earnings call that henceforth, we shall be pursuing accelerated top-line growth, even if it comes at a marginal cost to the bottom-line growth. Although we have achieved a healthy top-line growth this quarter, the fact that our bottom line has increased at a faster pace indicates that we were not aggressive enough, and we can afford to do more. We shall be even more aggressive in Q2 with respect to our spends on trade and influencer engagements in an attempt to further widen the gap between our top-line growth and that of the industry.
On raw materials, the price increases that we implemented in response to the RM cost spike that happened in March and April, have protected our margins. The raw material costs have eased since then, but remain elevated and volatile, and we are monitoring the situation quite closely. Taken together, our strongest Q1 operating margin in four years, a CapEx investment cycle which is now behind us, new capacity arriving in time for the festive season, and a demand environment that has remained constructive, we enter FY 2027 in a distinctively stronger position than the previous year. That is all that I have as far as my opening comments are concerned. We would be happy to now take your questions.
Thank you very much. We will now begin the question- and- answer session. Anyone who wishes to ask a question may press star and one on their touchtone telephone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we wait for a moment while the question queue assembles. The first question comes from the line of Abneesh Roy from Nuvama. Please go ahead.
Yeah, thanks. Congrats on great set of numbers. If it is okay, my first question is to the Chief Business Officer, Aishwarya Pratap Singh. It is almost seven, eight months into a new sector and a new company. I wanted to understand as Chief Business Officer, what is going right, what can be improved in Indigo Paints versus your 20-year stint in marquee FMCG companies like ITC, Foods, Personal Care, and of course, Dabur also. What else is left in terms of changes at the Chief Business Officer level? What else is left to be done in the next one year? Thank you.
Thank you for the question, and thank you for the detailed understanding of my profile. Yes, in the last six to seven months, I have been trying to understand, first of all, the industry. My primary objective was to, first of all, see where the strength of Indigo Paints lies and what are the opportunity areas. FMCG is an interesting area where you actually work a lot towards ensuring physical and mental availability. I do not copy-paste learning from previous industries. The idea is to understand how industry used to work and what kind of learnings can come over here.
With that intent only, I have been working on two major areas. One is to utilize and juice out maximum of the current distribution network. We have a very wide network, like sir was telling, we have around 19,400 dealers associated with us. How do we use it further through segmentation or micro-segmentation of dealer clusters, is what is my priority right now. With that intent only, we are looking at different kind of dealers.
Some are big, some are small, some are really small, some are opportunity. Different kind of initiatives and strategies have been taken and implemented in Q1 to take care of those different kinds of dealer clusters. Otherwise, sometimes there is an intention to work only with the bigger dealers. That seems to have worked quite well, and we are able to activate lot more of number of dealers who were working with us, in some way or the other, but they are actually activating, working quite closely with us.
That was the first part of the story, which basically is aligned with how FMCG works and which you want to reach out and work with as many dealers as possible. In this case, my intention was to work with existing set of dealers and working more aggressively, and that seems to be working a lot. The second part was about category level growth, and that is where we have devised a strategy in which we looked at the sensitivity of different kind of product portfolio and what works more for which particular category.
Sometimes it is brand building, sometimes it is influencers, sometimes it is trade focus. So divided the portfolio into these three different clusters and appropriately inputs were injected into the system in quarter one. Again, that seems to be one of the reasons why we are able to grow faster because we understood that this category works because of influencer. This category is aggression on trade really helps, and this is more of a brand-building activity.
That is why you must have seen, and like sir was telling, we are able to get good growth across different categories. It is not just coming from one or two areas. Lastly, a lot more focus is being given in terms of people. Again, learning from FMCG that people are most important. So we are spending a lot of time and energy towards not only training and working with them, but also providing enough bench strength so that we have manpower available with us.
A company of our size actually is a lot more dependent on the passion and the work that people are doing under the field, and the difference they are able to make at that level. So these are the three areas through which we have been able to do well. It has been three months is the time we have implemented all of these things, and we are seeing results right now. Strategies should be actually continued for a reasonable amount of time before we change anything. So right now my priority is to ensure execution of all of the activities that we are doing at a greater detail.
Especially when the festival season comes up, a lot more action will be happening onto that front. Yes, some more action has to happen more towards brand building. Like sir was telling, we have taken a strategic time out in Q1, so you will see more of action on both traditional marketing as well as towards the digital marketing. Again, that is something that I carry from my learning, both handling new age brand as well as conventional, traditional brands also within ITC and Dabur. So you will see more of that action happening in quarter two. But on ground execution is what I will continue to work on, exactly the way it was done in last quarter. I hope it answered the question that you were asking.
Yeah, thank you, Aishwarya. Very detailed answer. My second question is to Mr. Jalan. So, sir, if I see your sales growth is impressive. It is top-tier growth. But when I see the gap between you and, obviously, India's dominant player, the gap is very limited, and they are three times your size. So ideally, you should have grown much faster, which you yourself said that should have been done. Do you think that this is a priority in terms of mass media? Because rest of the buckets you have spent, in terms of influencer, in terms of painter, in terms of discount, you have spent. But mass media, would you say that was a missed opportunity?
See what happens, and this is something that the industry leader also indirectly acknowledged during his earnings call. When you have steep price increases and the kind of price increases that happened in Q1, the magnitude of the price increases and the frequency with which it happened is something that has been unprecedented in the last 25 years. Whenever you have such large price increases happening at very short intervals of time, the greatest beneficiary of that is always the market leader.
That is taken for granted and it was known that the greatest beneficiary of that would be the market leader because all dealers will tend to first stock up on the leading brand before they start purchasing the other brands. Therefore, the top-line growth that you see of the market leader, you will notice that it is well ahead of all the other players in the industry, excluding us. However, what you say is a valid point, that the gap between us and the rest of the industry needs to get wider. When we said last quarter that we will pursue top-line growth, even if the bottom-line growth starts lagging a little bit, the fact that the bottom line grew faster than the top line very clearly means that we did not do enough.
We need to do more, or we can afford to do more. And that is what we will do now. You will realize that last quarter was a slightly tumultuous quarter with the situation in Iran and the consequent effect on supply chain. At least half of Q1 was spent on somehow getting raw materials together to be able to continue to run the factory and provide materials.
All the elevated spendings and all that we talked about was really whatever happened in the last 45 days of the quarter. In the first 45 days of the quarter, the paint industry had virtually withdrawn all trade discounts and spends because nobody was sure about the raw material situation. I think you will see a lot more of that going forward. All I can say is that I hope that the gap between us and the other players should be wider than what it is, and hopefully it will get wider as we go forward.
Just one follow-up, and that is my last question. You expect gap to become wider. Any concern on Kerala floods in Q2? It is fairly severe. One follow-up I wanted on strategic time out for IPL. What is the specific reason? Was it because IPL, the ROA did not make sense, given the advertising rates and maybe too much of crowded paint ads? Second one was, Dhoni did not play.
So the entire season he did not play. He is your brand ambassador, so if he is not active in the season, overall advertising, that rub-off effect is missing. Third is, if I see on the crowded effect, the market leader and new paint player are almost going head on, so it is best left to the biggest to fight it out and then come back later. Which one was the biggest reason in terms of the strategic timeout?
Well, the first question that you asked, I am not aware of any significant floods in Kerala as such. Kerala is having pretty normal rainfall, or maybe slightly below normal rainfall. So far there is no indication of any flood situation.
Sure.
The only part of the country that I think is reeling under some kind of a flood is parts of Assam and Northeast. So those parts, especially upper Assam region, your Jorhat, Tinsukia, Dibrugarh area, those are the parts of India that are reeling under floods at the moment. But I am not aware, or I have not heard of anything adverse as far as floods in Kerala are concerned. So Kerala is actually doing very well for us. It has done very well in the first four months of the year, including July, and looks like it is poised to continue to do well.
As far as IPL is concerned, I do not think it had anything to do with the intensity of advertising of two large players. Our advertising is not based on what others are doing. It is based on what we feel is necessary for our brand building. I think we have consistently advertised in IPL for about seven years or so, and we had signed up to advertise in IPL this year, too. In early March, when the Iran war broke out, and as I said, it did not look very clear as to whether raw materials would be available to continue to run the factory beyond end of April or something like that, because raw materials had just vanished from the market.
In that kind of a scenario, we felt that to spend money to advertise when we were really not sure of how much material we will be able to supply to the market, seemed a little foolhardy to go ahead with such an expensive property. Therefore, we requested time out with the channel that we would like to opt out for this reason. We had no idea whether Dhoni is going to play or not going to play. That had nothing to do with it. Even if Dhoni has not played, sooner or later, he is going to retire from IPL, if he has not done so already, we do not know.
But, does that mean that we stop advertising completely? The answer is no, and I do not think the effect of Dhoni is going to fade away, at least for several years. Sachin retired, what? 12, 13 years ago from cricket. He is still a marquee brand ambassador for so many brands, and a very effective brand ambassador. So there are some people who become eternal. I think Dhoni is a legend and will continue to play the role of our brand ambassador very effectively for a long period of time. So IPL skipping out was entirely because of the Iran war.
In retrospect, in hindsight, we were able to manage all the raw materials. We were able to provide the materials the way we have been doing. Therefore, with hindsight, which always comes easy, maybe we should not have bowed out of IPL advertising. That doesn't matter. Now we're going to pump that money back in at an increased pace in the coming months. Shifting of advertising expense from one quarter to other doesn't really matter very much for a company that has been advertising very steadily at an increased pace for the last 12, 13 years and will continue to do so. I'm not worried about that at all.
Thanks. That's all from me. Thank you.
Thank you. Participants who wish to ask a question may press star and one. The next question comes from the line of Prakash Kapadia from Kapadia Financial Services. Please go ahead.
Yeah. Thanks for the opportunity. After a long time, Hemantji, we've seen profitable growth. How are you rating this? Is this low base effect? Is this demand coming back? We were fairly optimistic about demand coming back, and it has come back. Historically, if I were to look at our track record, the biggest concern which we've shared, discussed on con calls is, paint industry not growing was the biggest concern.
Now, given that we've seen growth across the sector, is it fair to say we'll continue to outperform the industry by a good margin as we've done historically because of differentiated products and slightly slower base and lower market share? How are we looking at demand and our growth specifically in the coming quarters and in the-
You are right when you say, Prakashji, that the demand situation for the paint, and not just the paint industry, across all consumer categories had been subdued for the last two fiscals. Companies, whether they were in consumer staples or whether in consumer durables or virtually all sectors, were reporting very sluggish top-line growth. That includes biggies like HUL, et c, Nestlé. They were all reporting very sluggish top-line growth. I think the paint industry in particular started saying, and we started seeing the improvement from Q3 onwards.
Q3 was significantly better for the paint industry compared to Q1 and Q2. Q4 was even better, and Q1 for everyone has been even better. Therefore, there is a progressive improvement that has happened, and we have been calling it out repeatedly that we can see the tailwind now there, and we can see the growth momentum back to the normal situation that existed two years ago and has existed at all points in time in the last 25 years, barring small periods of aberration. As far as the demand is concerned, I think now we are reasonably comfortable that demand is back to near normal growth conditions. I have already said in my remarks that we do expect to grow faster as we used to. We are growing faster than others. Maybe the gap this time-
Is not as large as what we wanted.
Yeah, definitely not what we wanted. That is because any strategy execution, at least during the first half of the quarter, was not possible. All trade discounts had been totally suspended by us and the rest of the industry. Everybody was busy in somehow just getting raw materials together to keep their plants running. It is only really, I would say, in the second half of May and really in June, that we got down to executing the strategy that our Chief Business Officer was talking about in response to the earlier question.
Hopefully, if there are no further significant disruptions, we will get the full quarter to execute the strategy that we talked about. What will happen will happen. Time will tell, but we are hopeful that the gap between us and the other players will widen as far as this quarter is concerned. In terms of your first comment, saying that after a long time, we are seeing profitable growth. I think profitability has never been the concern for us. The growth level for two years has been, of course, disappointing.
Muted. What I meant was margin expansion, sales volume, value, all coming in together, which was long ago.
Although I do add that we are not pursuing margin expansions as a primary goal. If it happens as a byproduct, well and good, as it has happened this quarter. There could be quarters when the EBITDA margin and gross margins could be slightly less than the corresponding quarter of last year, and so be it. Basically, we are focused on much higher top-line growth. Bottom line will eventually take care of itself.
Understood. Wishing you all the best, and hope we regain our mojo back in the coming quarters. Looking forward for-
Thank you.
Thank you.
Thank you. The next question comes from the line of Mihir Shah from Nomura. Please go ahead.
Hi, sir. Thank you for taking my question. I hope I'm audible.
Yeah.
Okay. Firstly, on the sales front, if any color you can share on how July and August thus far has been going. We believe that there would have been some upstocking in the earlier quarter, in 1Q. Can there be a likely negative impact or destocking impact in the second quarter? What is the situation in July and August after the upstocking that we have seen in 1Q? That is my first question.
I had mentioned in response to an earlier question that normally when big price hikes happen, the normal tendency for the channel is to overstock on the market leader. If at all overstocking would have happened, and I have no primary evidence to point to that, the chances are it could have happened with the market leader and maybe a little bit of destocking they may experience in July and going forward, if at all there was some overstocking. In our case, we do not find that the channel has overstocked at all. July has been actually a very good month for us.
Our top-line growth has maintained its momentum, or maybe gone a little better than Q1. It is a little early to say in August. We are not even halfway through. Things are looking all right. There is nothing devastating that is happening in the country in any part on account of rains. Every year during rains, there is some flooding here and there that happens, that is kind of built in into the base. The Middle East problem seems to have slowly gone away from the news.
Not that the problem has been solved, but I guess alternate sources and alternate routes for raw materials have been found over time, and therefore availability of raw material is not a concern. Of course, raw material prices are slightly elevated, and therefore, the paint industry is not dropping prices at this time, but keeping a watchful eye on it. So far, the evidence that we have with 40 days in the quarter gone, it looks like the good days are continuing, is all I can say.
Understood. That was actually my second question on the margin front on two accounts, both on the gross and EBITDA. Let us assume you had first 45 days of low-cost inventory, and now you will start consuming the higher cost inventory in the second quarter,-
Yeah, that is possible. Frankly, I will not give any guidance for what the margin situation is going to be in Q2, because we have gone through a pretty much of a rollercoaster ride as far as both the raw material input prices are concerned and our selling prices. It is a very fuzzy situation. When you say that the high priced inventory will start getting consumed now, that would be true for some raw materials, may not be true for other raw materials. Where the overall average will end up is something that is a little difficult to predict.
But in light of that, I would not make any concrete prediction as far as Q2 margins are concerned. In any case, Q2 is the worst quarter for the paint industry as far as margins are concerned because of product mix deterioration. The premium products, the exterior products, all those take a backseat in Q2, because exterior painting gets drastically reduced because of monsoons. And the kind of paints that you tend to sell in Q2 is always an inferior product mix from a profitability viewpoint. So profit margins in Q2 are traditionally lower than Q1 or Q3.
And because of this topsy-turvy of raw material prices, it is a little uncertain as to what exactly would be the gross margin and the EBITDA margins for Q2. It may be better for the paint industry for you to look at the six-month period, and look at margins for the six-month period and compare that with the corresponding six months of last year. I think that would give a more stable and a more accurate representation. But as of now, it does not seem to be causing any major problem to the paint industry, although many people may have a slightly lower profitability in Q2 compared to Q1.
Understood. Yeah, fair point, sir. In that regard, if I can ask you to just crystal ball gaze a bit in what can happen in the second half. Assumption is that there may not be a business case for further price increases now, as most things seems to have reached-
As of now, no. But if you can predict what side of the bed the U.S. President would get off from tomorrow morning, I would be able to do a little better crystal ball gazing. We have no idea which way the war is headed and what will happen.
Yeah. Won't we all be better off if we had that knowledge? But, the point is that assuming, the current prices that we are witnessing now, and they remain at these levels, would there be a business case for the price cut in the second half likely?
It is possible.
Because I can see that-
See, it is possible. It depends upon how prices move and how confident. Even if today people are a little comfortable with the pricing situation, what happens? We tend to pass on a little more in terms of trade discounts. So it's not that the gross margin changes substantially. Once the industry becomes sure that these prices are stable going forward, and I would expect that would only happen post-Diwali is my guess, the industry may choose to take a price drop, at which time the trade spends and the discounts will also reduce appropriately. So ultimately, on a net sale basis, I don't think anything changes. Gross margins kind of remain pretty much the same.
Got it, sir. Thank you. That's all from my side, and wishing you all the very best.
Thanks.
Thank you. The next question comes from the line of Sonal from Prescient Capital. Please go ahead.
Hi, sir. This is Sonal Minhas. I hope I'm audible.
Yeah, you're audible. Go ahead.
Sir, just a question with regard to product launches. You upped your commentary on product growth for the year. Also wanted to understand, does this entail launch of newer, better, more premium products? If you could give us a roadmap to that's one. The second part also, is just to understand how the company is moving towards more premium paints in the emulsion category.
Trying to understand, taking an example, say Asian Paints Apex Ultima Protek, which is the highest-end paint on the interior side. What does it take for Indigo Paints to actually build that product from scratch or build that product? What is the effort required in-house, and what is the effort required to put that on the shelf at the distributor? Just want to understand that context as well.
See, I don't think that we are short of any product offering. Whatever products that you're referring to of competition and the market leader, we do already have equivalent products which we think perform better, both on exterior and on interior. There is nothing missing in the product portfolio per se. However, having said that, when it comes to the premium end products, the market leader tends to have a disproportionate market share of that segment.
Sure.
That always happens because that is the segment that requires the highest brand equity. If the market leader has an overall market share of 50%, when you come to the premium products, their market share is likely to be closer to 75%. I do not have an exact number, I am just throwing a rough ballpark number.
Ballpark.
That is what happens. As far as all the other players are concerned, especially a smaller player like us, our attempt is not necessarily to just keep launching more products, which are not necessary because the product portfolio is there. You have to keep working with the influencers so that our share of the premium products keeps rising steadily.
That has been happening over the last two years, and I am sure it will continue to happen over the next several years. That is always a slow process. It is not that you are suddenly going to increase drastically on the premium emulsion category, because brand building takes a very long time. That keeps happening. You were talking about what other product launches we are talking about. The segment in which we are going to be launching whole range of new products is in the area of wood coatings.
Okay.
Wood coatings has been a small segment for us, and we have basically been active in the entry-level range of wood coating products. We have not been very active in the higher end of wood coatings, which is the bulk of the market and is the highest growth area as far as wood coatings is concerned. So we have recruited a team for select parts of India, which are large wood coating markets. We have developed in-house a lot of products which are comparable with the best available when it comes to what is called the two-pack polyurethane segment for wood coatings.
We expect to launch these products in the market during September and October in a phased manner. This hopefully will give us some fillip as far as that end of the market is concerned on wood coatings. Wood coatings is a reasonably profitable segment of the paint industry, so hopefully it will be accretive as far as margins are also concerned.
Got it, sir. Thanks for the detailed explanation, sir. I will call back in.
Thank you.
Thank you.
Thank you. The next question comes from the line of Yasser Lakdawala from M3 Investment. Please go ahead.
Congratulations, Jalanji on good performance. My first question is, there will be some, as you said, there will be sacrificing some profitability to grow our business. At the same time, our OpEx absorption of our Jodhpur plant should also happen during this year. What would be our running cost of that Jodhpur facility that you see getting absorbed over this financial year? If you could probably just help us understand that.
See, we already had a water-based plant at Jodhpur, and we have had it since we started in 2000, 2001. The water-based plant at Jodhpur per se is not new. It is just that we have set up a separate facility, which a highly automated state-of-the-art plant with a slightly bigger capacity than what we originally had. The existing water-based plant is a legacy plant that we have carried for the last 20 years, which is not really designed with our current scale of operation in mind. It was a somewhat manual process, and it was not really conducive to the kind of output that we were generating. I don't think the OpEx really is going to change very much.
Okay.
We are pretty much going to scrap the existing plant and everything shifts to this new plant, which is in the process of getting commissioned. A few little bit of change in manpower here and there, but otherwise it is the same manpower that carries forward from the old legacy plant to this. I don't think that there is much of a change as far as OpEx is concerned, as far as Jodhpur.
Jalanji, if you could help us sort of understand, I think we've had Akzo being borrowed by JSW. How is the competitive intensity, say, compared to couple of years back? Would you say that after those deals and entry of obviously of another large player, how is the competitive intensity now in the paint industry, and any thoughts on how you see that sort of playing out?
I don't think there has yet been. Both JSW Paints and Akzo Nobel have both existed in the paint sector for quite some time. At the moment, both continue to operate as two separate entities. They have not announced any formal merger or something between them.
Sure.
As far as the ground is concerned, I don't think that there is too much of change visible as far as the competitive landscape is concerned due to JSW's acquisition of Akzo Nobel.
Okay.
Of course, there was a change in the competitive intensity two and a half years ago when Birla first entered. It didn't affect us in a very significant way, and we noticed that the brouhaha about them coming in has kind of subsided in the market, and I think they have kind of almost stabilized as far as their dealer network or their top line is concerned, so it's all got built into the base effect. Which is why you don't see any disruption happening in anybody's top line in the paint sector.
I think people are continuing to grow the way they used to grow, and I think that is how I would expect the situation to remain in the forthcoming future. No change in the competitive intensity. By the way, the paint sector has always been very competitive, even much before all these players entered. So there's never been a time which has been short of excitement as far as new entrants and all is concerned. That will continue even going forward. Fine, you have to take these things in your stride.
Fair enough. Thanks for that. Lastly, we've had a legacy of always launching differentiated and sort of fit for specific purpose type offerings. Any thought process of increasing our share of differentiated portfolio? Are we looking to launch any such?
There is no new differentiated product which is on the anvil about to get launched at this point in time. However, the existing portfolio of our differentiated products continues to grow well. As a percentage of revenue, they generally climb marginally every year. They are all doing well, and they are holding their own. Their share of our revenue is about 29%, and it kind of maintains itself between 29% and 30% with growth. We are quite happy with that. We need some ideas of what new differentiated products to launch. If you have any idea, please pass it on to us, and we will definitely manufacture those products and launch it.
Thanks a lot, Jalan. Thank you a lot, and wish you all the best.
Thank you.
Yeah.
Thank you. The next question comes from the line of Dev from ithoughtPMS . Please go ahead.
Thank you for the opportunity, sir. Most of my questions have been answered. I just had one follow-up on the new plant capacity. Earlier, sir, this plant was supposed to come much earlier, but then we had pushed it to June. Now it is getting pushed to August. Just wanted to understand, is the raw material disruption the only reason? Or apart from that, there has been some reason to putting up this capacity together, because as this plant is coming just before the festive quarter, how should we see the ramp-up in this?
When you say that originally it was supposed to be June, you are being kind to us. Actually, it was supposed to be even earlier than that.
Yes, sir.
The problem is that it has nothing to do with raw material scenario. It is just that the civil contractor that we had, who was doing all the civil works, has been extremely tardy. All our equipment arrived almost a year ago and have been waiting. But because of delay in the civil work, and once you get stuck with a particular civil contractor, halfway through a project, it is very difficult to change horses. We were kind of stuck with it. Fortunately or unfortunately, the demand scenario during the last two years had been weak, and therefore, we were really not under any pressure.
Despite the delays, which was unfortunate, we managed to continue to service the demand from our legacy plant. Finally, the work of the civil contractor has kind of come to an end, and one by one, all the equipment are getting commissioned, and we expect to start actual trial production in another 10 days' time, hopefully earlier. It augurs well as far as the festive season is concerned. Hopefully, the plant would be well-stabilized in about a month's time, we hope. When the real pressure comes in the month of October, we should be in a position to deliver it.
If there is any unexpected delay of a month or so, which we do not anticipate, we still have adequate capacity with our legacy plant to be able to service that. I am not worried about fulfillment of demand per se. It is just that some automation is definitely required at our present scale of operation, which the legacy plant does not have, and that just puts a little strain on our management at the plant. Hopefully, that will be behind us by the time we meet again next quarter.
Got it, sir. Thank you so much. All the best for the coming quarter.
Thanks a lot.
Thank you. The next question comes from the line of Prithvi Raj from Unifi Capital. Please go ahead.
Hi, Jalan. I just have one question. You have been emphasizing on aggressive top-line growth, which is great to hear, but you also mentioned it will come at a cost of profitability. How should we look at margins on YoY basis? Can we assume margins to be flattish or slightly higher? Do you think there is a scope for margins to come down because the revenue growth will be very high?
See, that is very difficult to predict. The question is, what do you put your eye on, and what are you aiming for? We aim for aggressive top-line growth. Because of which, if we spend more either on trade or on influencers, what will happen to the gross margin? They will obviously slightly decline. We are prepared for that. It does not bother us because our gross margins have been consistently higher every quarter for the last five years, even from the industry leader's perspective. We have had the highest gross margins, so if the gross margins drop by a couple of percentage points, there is no problem.
Because of the increased volume and the increased operational leverage, what happens to the EBITDA margin is a little difficult to predict. Maybe the EBITDA margin goes down a little bit by a percentage point. Maybe it rises. That will depend upon how the operational leverage will play out. Either way, whether the EBITDA margin declines by 1 percentage point or goes up by 0.5 percentage point, we are very clear that that is really not in the focus.
Even on EBITDA margins, we have consistently been the second best in the industry after the market leader. So we are in a very comfortable position, and a 1% movement in either direction on EBITDA is not going to make or break the company. What we really need to do is to expand aggressively on the top line so that our market share increases. Minor changes on the bottom line will take care of itself once we decide to slow down our growth, which is not foreseeable in the next few years.
Okay, that's clear. On the top-line aggression, do you still stick with the guidance of 2x of industry growth rate for this year?
See, that depends upon what the industry growth is. If the industry growth is, let's say 15%, then 2x becomes difficult. Maybe, we'll say 10 percentage points higher than them. If the industry growth is 5%, then yeah, you should do better than 2x or something like that. So it's very hard to give a very concrete number guidance on that, except that there should be a substantial gap between our top-line growth and the rest of the industry. As we move forward every quarter, we just hope that that gap widens between us and them. I would hesitate to give a very concrete number guidance on where exactly that growth number will stabilize at.
Okay. Thanks, sir. Thanks a lot for that.
Thank you. The last question comes from the line of Amit Purohit from Elara Capital. Please go ahead.
Hi, sir. Thank you for the opportunity, and congrats on good set of numbers. Just on the point that you highlighted on the differentiated products. Would you consider this, the wood coatings also part of the differentiated product part, or is it a normal as you stated?
I don't think they are differentiated products. I don't think we are coming up with anything which is revolutionary in nature, which is different from what is being offered. I don't consider any new launch as being a differentiated product. What we are offering and what we are attempting to offer now are products which are on par or marginally better than what the rest of the industry is giving, but I would not call them as a differentiated product at all.
We did not have any products in that particular category what we are speaking about. This is this two-pack polyurethane category. We are just trying to fill gap, and it actually requires a specialized sales team to execute the sales in that segment because of the very peculiar nature of architects and contractors coming in terms of influencing the customer's purchase decision significantly.
That's why we are focusing on that area where earlier our focus was not at all there. It's a significant market. It's upwards of INR 9,000 crore approximately by our estimates, and we are nowhere there in picture in terms of our current turnover. That's why the effort is there to ensure that we gain significantly in that market.
Sure. Just one follow-up on the differentiated products. I wanted to understand the initiatives that we have. Do you think that these products continue to be differentiated relevance from that perspective, the current products that we have which will help us to kind of grow them even faster in some of the new markets and improve our mix currently at 29%, 30% to, say, over the next three years to 33%, 35%? Is that a possibility? Just wanted to check.
I don't see the possibility of it becoming 35% of our share. But five years ago, when we did our IPO, if I remember correctly, the same differentiated products were about 25%, 26% of our total sales basket, and they have gradually inched up to about 29.5% of our total basket. That means that their growth is a little faster than the rest of the me-too products growth. That's good for us, and as long as we can maintain it in that band of 28%- 30%, I think we'd be quite happy because there hasn't been any new addition to that basket of differentiated products in the last couple of years.
Sure.
If we grow at, like somebody was saying, maybe 2x the industry growth and if the basket can keep pace at that growth rate and still contribute whatever, 29% of our top line, I think that would be a very happy outcome. To ambitiously try to take that percentage to 35% or 40%, I think would be a little overambitious.
Sure, sir. Thanks a lot, sir. Thank you. All the best, sir.
Thanks.
Thank you. We will take that as the last question, and I would now like to hand the conference over to the management for closing comments. Thank you, and over to you.
Thank you, and thank you all for giving us a very patient hearing. We look forward to interacting with you again next quarter. We sincerely hope that our performance next quarter would be even better than what we have registered now. So thanks a lot to ICICI Securities team and to the Chorus Call team for organizing this con call. Thank you all.
On behalf of ICICI Securities Limited, that concludes this conference. Thank you for joining us, and you may now disconnect your lines.