Vedant Fashions Limited (NSE:MANYAVAR)
India flag India · Delayed Price · Currency is INR
584.00
+7.40 (1.28%)
Sep 11, 2026, 3:30 PM IST
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Q1 26/27

Jul 27, 2026

Summary

Revenue grew 7.2% year-over-year with strong gross and EBITDA margins, while premium and non-bridal categories outperformed. Strategic store closures and aggressive marketing initiatives position the business for robust growth in H2, despite industry headwinds.

Operator

Ladies and gentlemen, good day and welcome to the Vedant Fashions Q1 FY 2027 Earnings Call. As a reminder, all participant lines will be in the listen-only mode, and there will be an opportunity for you to ask questions after the presentation concludes. Should you need assistance during this conference call, please signal an operator by pressing star then zero on your touch-tone phone. Please note that this conference is being recorded.

I now hand the conference over to Mr. Harish Advani. Thank you, and over to you, sir.

Harish Advani
Managing Director, Axis Capital

Thank you, Ananya. Good afternoon, everyone, and welcome to the Q1 FY 2027 earnings call for Vedant Fashions. Today from the management we have with us Mr. Vedant Modi, Chief Revenue Officer, and Mr. Rahul Murarka, Chief Financial Officer. We will begin the call with the opening remarks from the management, after which we will have the forum open for an interactive Q&A session.

I will now hand over the call to the management. Thank you, and over to you, Vedant.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Good afternoon, and a warm welcome to all the participants. I am Vedant Modi, the Chief Revenue Officer of the company. Thank you for joining us today to discuss Vedant Fashions Limited quarter one FY 2027 results. I hope you all got an opportunity to go through the results and the investor presentation, which have both been uploaded on the stock exchange and the company's website. Vedant Fashions is India's leading wedding and celebration wear company. During the first quarter of FY 2027, our retail sales, that is the sale of our customers, stood at INR 4,195 million, reflecting a growth of 3.4% over the quarter one of last financial year. During the quarter, the company recorded domestic same-store sales growth of approximately 3.8% compared to Q1 FY 2026.

During this period, the company reported revenue from operations of around INR 3,014 million, delivering a growth of 7.2% over the first quarter of FY 2026. During this quarter, we sustained the momentum built over recent quarters through our continued focus on customer engagement, store-level capabilities, retail training, analytics-led merchandising and replenishment, omnichannel integration, and KPI monitoring. I am also very pleased to announce the launch of VFL Brahma, which is a direct connector of our entire company's data to our AI brain, fostering a further culture of speed and efficiency. We continue to strategically amplify our marketing initiatives across key channels and mediums by leveraging social media, influencer and celebrity collaborations, stylist associations across our various brands, strengthening brand visibility, reach, and long-term brand equity.

We further built on our mega campaign, Made for Each Other, featuring Rashmika Mandanna and Vijay Deverakonda, which became one of India's most liked campaigns and a blockbuster hit with over 1 billion views, amplifying brand visibility and engagement across platforms for Manyavar and Mohey. Twamev advanced its Truly You proposition through influencer-led narratives with celebrities such as Nupur Sanon and Salim Merchant visiting Twamev stores to explore our new luxury collection and share their favorite picks. They've thus executed targeted digital and social media initiatives through the summer and monsoon season, broadening reach and driving meaningful engagement across marketplaces.

Together, these initiatives have significantly strengthened our brand presence and deepened consumer engagement across our entire portfolio. As we look ahead for the remaining part of the year, we remain focused and confident in the core strengths of our business, our brand equity, operational efficiency, customer experience, comprehensive marketing initiatives, efficient auto-replenishment systems, robust store network, and strong backend infrastructure, positioning us well for sustained long-term growth.

With this, I will now hand it over to Mr. Rahul Murarka to take you through the financial performance of the company. Thank you.

Rahul Murarka
CFO, Vedant Fashions

Thank you, Vedant. Namaskar and good afternoon, everyone. I would like to highlight the key financial performance metrics for Q1 FY 2027. During this period, the company reported revenue from operation of around INR 301 crore, delivering a growth of 7.2% over Q1 of FY 2026. The company witnessed growth in sales of our customers by 3.4%, while the domestic SSG sales without F&B grew by 3.8% as compared to Q1 FY 2026. The company continues to report industry-leading gross margin of 65.7% and healthy EBITDA margin of 44.6%. The EBITDA during the current period grew by 10.8% compared to Q1 of FY 2026. The company also reported a healthy PAT margin of 26.7%, and the profit after tax stood at around INR 81 crore, with a strong growth of 14.7% compared to Q1 of FY 2026.

During the trailing 12 months period ended June 2026, the company reported strong cash conversion ratio of approx. 101%, which has been computed based upon operating cash flow to PAT, excluding finance income. As we look ahead for the remaining part of the year, we remain focused and confident in the core strengths of our business, positioning us well for the sustained long-term growth. Thank you and namaskar, everyone.

We can now move to the Q&A session.

Operator

Thank you very much. We will now begin with the question and answer session. Anyone who wishes to ask a question may press star and one on their touchtone phone. If you wish to remove yourself from the question queue, you may press star and two. Participants are requested to use handsets while asking a question. Ladies and gentlemen, we will wait for a moment while the question queue assembles. The first question is from the line of Sameer Gupta from IIFL Capital. Please go ahead.

Sameer Gupta
Lead Analyst, IIFL Capital

Hi. Good evening, everyone, and thanks for taking my question. Firstly, I wanted to understand on the franchisee economics. I believe that a store typically needs to do at least INR 11,000 per sq ft to result in healthy store-level economics for the franchisee. First of all, is that number ballpark correct? Second, this has been under pressure now for over the past three years. With now an increase in GST rates, do we still be at 18%, 29.5% margin for franchisee, or are we looking at an increase in this number in the near future?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Sameer, thank you for the question. If I break down this component, I think the kind of revenue per square feet required for franchisees to be making good ROI depends on, number one, the tier of the city. Let's say it would be somewhere close to INR 7,000 for a Tier 3, INR 8,500 for a Tier 2, and maybe INR 10,000, INR 10,500 for a Tier 1. That is first. The other thing is that in our case, franchisees have made a great ROI over the last couple of years. Now they are making a good ROI in the recent past. There is absolutely no pressure of this sort.

Like I mentioned, even with new store openings, franchisee has never been a concern. It has got other reasons that play in it. This has not at all been a concern, and there is no such change that we are looking at all.

Sameer Gupta
Lead Analyst, IIFL Capital

Okay. The operating cost of a store are much lesser than what I would have thought. Great to hear that. Second, Vedant, is on the net closures since the past one year now. I understand that part of it is market shifting and relocating to bigger stores. I believe part of it is also closure of underperforming stores. If competition is the only issue, which is hampering performance and it is likely to get normalized, is the general consensus, why should we be then closing stores at an accelerated pace?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

To be very honest with you, I think regarding closures, I have never faced a reason for a closure to be competition. There are primarily three types of closures that we have in the company. The number one reason of closures right now is that the market has shifted. We've already opened a store in the market, in the newer side of the market. While three years ago, this store was still doing decent numbers, over a course of time, we are now at a situation while we either renovate the store or close it. Closing it makes more sense because we don't see growth in that market overall in the coming few years. This is the number one reason. The second reason is that we have opened a larger store in, let's say, a bigger town in the neighborhood.

What I mean by that is if, let's say, there is a cluster of four Tier 3 cities and we open a very large store in one Tier 3 city, then people wish to travel to that Tier 3 city over buying from their store. This is the second reason. The final reason is, which is the smallest of all, is that the store never did well from day one of us opening it because it was a pure mistake from a new store opening perspective. These are the three reasons that primarily play a role in store closures. If I have to go deeper into why this quarter was higher on closure, I think we tried to be a little more strategic this time. If you see overall, our closures happen throughout the year.

While some closures still might happen across the year, we try to aim at the larger stores closing within Q1 because Q2 for us is our off-season. We did not want to take these stores into Q2 and be bearing those rentals. Hence, we were aggressive on closures in Q1 while we are aggressive on openings towards H2 because that's when majority of our business is. We were just a little more strategic with that this financial year.

Sameer Gupta
Lead Analyst, IIFL Capital

Great. Thanks. That's all from me. I'll come back in the queue for follow-ups.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. The next question is from the line of Rahul Agarwal from Ikigai Asset. Please go ahead.

Rahul Agarwal
Investment Director, Ikigai Asset

Yeah, hi. Good evening, Vedant and Rahul.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Good evening.

Rahul Agarwal
Investment Director, Ikigai Asset

Just extending the earlier question of Sameer in terms of consolidation of stores. Just wanted to hear out your thought process going forward. Obviously, we're looking at domestic EBOs versus international versus shop in shop in terms of rationalization of outlets across these three categories. What is the thought process over the next 12 months? How should we visualize where the company is right now? I think in history, you have shared 5%-6% of retail area is supposedly left out to further rationalize. Just could you share some thoughts on that, please?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you for the question. I think broadly, the core goal of our company is to deliver a very good SSG in this financial year. At the same time, we have a very good pipeline for gross openings in the financial year. Overall, our understanding is that we are looking to deliver very nicely in the second half of the financial year. Once we achieve that will be followed by good growth in terms of stores as well following this. This is our overall planning. On any particular aspect, if I were to comment around store openings, I think around 3%-4% is typically what our tail is in any financial year, which is going to be the case in a typical financial year. That is what we'll stick to.

At the same time, as rental pressure starts to wear off in the coming times, we'll be a little more aggressive with our gross openings as well. That is how we are looking at the whole aspect right now. On the other hand, regarding SIS and international, I think, see with SIS, the vertical, which internally we define as MBO + SIS, has a very different set of benchmarks and a different sort of growth alignment. Recently, we've built an entire leadership team to boost this entire vertical of our company as well. Because the dynamics are so different, we thought it's better to split it off and look at them individually. An MBO typically is average 3,000 sq ft odd . A SIS is a few hundred square feet. We didn't want to carry that confusion for a long time, and we've split it off.

The total aspect now for that business is to see overall growth in MBO and SIS as we move forward. Q2 is the biggest season for this particular vertical, and I think we are already quite confident of the kind of numbers we'll achieve in that vertical. Regarding international, we are strong in two markets primarily, UAE and North America. Both of these markets have faced tremendous pressure in the last couple of months. UAE, on the account of war, has faced a lot of issues and challenges. North America, on the account of tariffs, has faced a lot of challenges. I think we are now at a stage where hopefully all of these challenges will be overcome and we can get back to growing in that particular vertical as well.

Rahul Agarwal
Investment Director, Ikigai Asset

Got it. Got it. That helps. A related question essentially is, so expectation of SSG picking up, obviously that has to happen first, and then the new store openings follow. My sense is given where the company is right now, a high single-digit SSG for the balance of nine months fiscal 2027 is given, is how you look at the business, and then you start opening new stores. Is that fair understanding?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

That's a fair understanding. I would say that despite of everything, we will still be looking at a net positive financial year. I think there will be no confusion in that aspect either.

Rahul Agarwal
Investment Director, Ikigai Asset

Okay, got it. Just last question on this gross margin thing. Of course, on an absolute number, I think it's one of the best in the industry for any retail player in the country. When I look at trends on a YoY basis, I think now the GST looks like is in the base, and starting next quarter, we should stabilize at 65%, 65.5%. Is that a fair understanding as well? Is there any other thing which is leading to this GM decline on a YoY basis?

Rahul Murarka
CFO, Vedant Fashions

Rahul, if you look at the gross margin numbers, if you compare with Q4 of FY 2026, then the gross margin during Q4 was 65%, wherein in Q1 of FY 2027, the gross margin is 65.7%. We have actually improved from Q4, what we last reported, from a gross margin prospect. When you, of course, when you compare with last year's Q1, there are a lot of things like GST, which played a role. If you compare peer on peer, then of course, we have improved from last quarter.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Just adding to the point, I think GST was implemented sometime in Q3. I think it was end September. Q1 of this year is not part of the GST base yet. I think starting Q3, it's all in the base.

Rahul Murarka
CFO, Vedant Fashions

That's why Q4, if we compare, we have improved actually from that.

Rahul Agarwal
Investment Director, Ikigai Asset

Got it. All right. Thank you so much. I'll get back in the queue. All the best.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. The next question is from the line of Parth Sodha from Trinetra Asset Managers. Please go ahead.

Parth Sodha
Equity Research Intern, Trinetra Asset Managers

Am I audible? Hello.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Yes.

Parth Sodha
Equity Research Intern, Trinetra Asset Managers

Yeah. First of all, good evening, and thank you for the opportunity. My question is like last--

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Good evening.

Parth Sodha
Equity Research Intern, Trinetra Asset Managers

Yes. My question is regarding last quarter you mentioned improving customer retention through a database of nearly 90 lakh customers. Have you started seeing measurable improvements in repeat purchase or customer lifetime value during Q1?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Yes. I think year-on-year, we have grown in our overall retention numbers, and this is something which we have a further plan to do something big for the remaining financial year. If our plans materialize, which most likely they will within this month, then I will be happy to announce them in our next earnings call. We have a separate task force now set up internally to only drive repeat business, which is increasingly a large part of our business. That metric has been improving, and the goal is to further have a large improvement on the existing number as well.

Parth Sodha
Equity Research Intern, Trinetra Asset Managers

Got it. My second question is on premiumization. Like last quarter, you highlighted premiumization as a key focus. Has the 3.88% SSG have been driven more by premium brands or broad-based across portfolio?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

There are two parts to this. Our premium brand, Twamev, definitely outperformed the company in terms of overall growth. When I talk about this time's SSG, it was a mix between volume and price primarily right now, broadly half and half. While the ambition for our ESP growth in the year is slightly higher, one thing which happens is our planning typically starts to play out in later parts of Q2, Q3, and Q4. I think while our ambition is slightly higher from a ESP perspective, we will definitely try to start achieving them somewhere between mid of Q2.

Parth Sodha
Equity Research Intern, Trinetra Asset Managers

Got it. Thank you so much for the opportunity, and all the best.

Rahul Murarka
CFO, Vedant Fashions

Thank you.

Operator

Thank you. The next question is from the line of Ashutosh Joytiraditya from ICICI Securities.

Ashutosh Joytiraditya
Equity Analyst, ICICI Securities

Hi. Thank you for the opportunity. My question is related to the differential in primary sales and the secondary sales. Primary is somewhere around 7% and secondary is around 3.5%. Why despite Q1 being affected by Adhik Maas by around 30 days? Where the mismatch is, just want to understand.

Rahul Murarka
CFO, Vedant Fashions

We have a complete auto-replenishment mechanism wherein the replenishment happens based upon the requirement at the front end. Quarterly level, the growth in primary and secondary can always vary. That is where when we review, we review more on a full financial year level basis. When we talk from a full financial year level, generally, both the primary and secondary revenue growth are in the similar direction. Our request would be that we review both parameters at a full financial year level for a better understanding.

Ashutosh Joytiraditya
Equity Analyst, ICICI Securities

Okay, understood. My second question is it possible to share what's the inventory days currently?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Sorry, sir, could you please repeat that question?

Ashutosh Joytiraditya
Equity Analyst, ICICI Securities

Just want to know what's the inventory days for this quarter?

Rahul Murarka
CFO, Vedant Fashions

34 days. For TT end June 26, we have 34 days of inventory.

Ashutosh Joytiraditya
Equity Analyst, ICICI Securities

Thanks.

Rahul Murarka
CFO, Vedant Fashions

Thank you.

Operator

Thank you. The next question is from the line of Shantanu from SMIFS Limited. Please go ahead.

Speaker 9

Hello. Thanks for the opportunity. I have two questions. My first question is that during the last call, you had stated that the new stores should be significantly more productive with revenue per square foot approximately 85% better than the stores that are being closed. I just want to know, how is it going for you? How is the situation on the ground? Is it really better, in terms of revenue per square foot, the new stores, 85% better than the ones that have been closed?

The second question is with regard to Mohey. Obviously, Mohey, if it does very well, that would be a game changer for the company as well. What steps are you taking, what strategic steps are you taking to ensure that the scale of growth in Mohey is meaningful? Want a more strategic guideline on that. These are my two questions. Thank you.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you for the questions. To answer your first part, given that majority of our gross openings for last year I had already commented on in the last earnings call. The situation is pretty much similar to what I had mentioned last time, with not much of a change. Majority of our gross opening for this year will only start at the end of Q2 and early Q3. That is when I'll start to understand what the newer trends are of the stores we are opening. I'll be happy to comment on them at that time. Coming to the question on Mohey . I think Mohey for us has been doing much better than what we've seen over the last couple of years compared to the company average.

We have doubled down on our non-bridal categories such as stitch suits, sarees, crop top lehengas, and we see a large part of our growth coming from those categories in Mohey. The goal is to continuously double on these categories within our stores to be more aggressive in the form of digital marketing for these newer categories, and that is something we will continue to do to accelerate the brand forward.

Speaker 9

Thank you.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. Reminder for all participants, please press star and one to ask a question. Participants who wish to ask a question may press star and one. The next question is from the line of Gaurav Jogani from JM Financial. Please go ahead.

Gaurav Jogani
Director, JM Financial

Thank you for taking my question. Vedant, my first question is with regards to the overall revenue growth that we're targeting. Hypothetically, if we were to target, say, a low teens to a mid-teens kind of a revenue growth, in the current environment, how do we initiate this, given the fact that there has been certain store closures also for the year. If we target, say, around 6%-7% SSG, we would definitely be needing around 6%-7% square footage addition as well or maybe a bit higher given the contribution will be lower initially. One, are we targeting this? If yes, how are we looking to achieve this?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you for the question. I think for the year, the way we are looking at it is while the majority of our growth will come from SSG, there will also be a positive impact coming from the delta and the productivity of new stores versus closed stores. That is something which will absolutely be there with there being net store openings as well on top of that. It will be a combination of these factors. Thirdly, I would also say that we have very aggressive targets for our MBO, SIS, and e-commerce channels, which also should give us a decent bump up in total revenue. If all of these work, that is the kind of idea we are trying to chase for the financial year.

We are quite optimistic on achieving decent growth in other channels with the entire new senior leadership creation for those teams and channels as well.

Gaurav Jogani
Director, JM Financial

Sure. Thanks. Just related to this, if you can give any color on Diwas, how the performance has been since it's been almost a year of its launch, and you would have now decent feedback, primary, secondary would also have happened by now. Any sense you can give of its performance qualitatively?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Overall, we've seen very good trends from the market. While it does not reflect in the number of Q1, a majority of our MBO SIS bookings for Q2 are also completed. We saw very good response on the Diwas brand in those dealer meets as well. Overall, there is a lot of excitement because of the price points and the kind of target audience we're going after. Even with e-commerce, we have grabbed contracts and deals with a lot of channels, from Myntra, Amazon, Blinkit, Zepto, for Diwas. I think we have never been more prepared from an online channel as well we have been prepared this year, with the kind of inventory we will be keeping at the warehouses of the channels themselves.

I think overall, my excitement levels on Diwas are very high from a numbers perspective for this year, given how much initiative we've taken in terms of pre-planning of supply chain for Q3.

Gaurav Jogani
Director, JM Financial

Sure. Just one last bit from my end is, on checking of the overall industry, you have been closing stores. We have seen competition also kind of closing stores. If you can give any sense, A, on the competitive intensity side, and B, on the market side, that, is it you seeing the competitive intensity being lower, but at the same time, because everyone is closing their store, is the market shrinking? This is not from the quarters perspective, but last two, three years' data that we are speaking on. Any perspective from your end on the industry and the competition?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Sure. Thank you for this as well. Broadly what we understand is, like I had mentioned in the past one or two earnings call, that we have now started seeing that people who had entered the industry three, four years ago are starting to close, while the newer players are adding, and net-net the industry in terms of number of stores was not increasing. We have an internal research going on, and we've done it in a few states now. We've covered about eight of our top states. Broadly what we see is that overall now the number of stores have started to come down in these eight states at least. As we start to complete this exercise internally, we'll understand more in terms of what is happening in other states as well.

Compared to last quarter, we are now starting to see net closures in many of the states we operate in. The stores closing down are also very large stores by other players. I think definitely that intensity will go down. Something which I've mentioned time and time again is, this is probably the most difficult vertical in the fashion industry, which is the celebration wear industry. Dead stock in this industry is extremely painful. Whatever does not sell, it's very difficult to liquidate that at a discount. This is something people only understand when they operate in this industry for two to three years. Once that pain hits, it's really difficult to go back. I think this is something which people are starting to understand, and hence the closures are taking place.

When we review, there are hardly any players doing any decent revenue per square feet. Again, with the kind of numbers we are seeing in the market, it's a very difficult job for them to sustain, especially for the regional players and the local players. Finally, on your market shrinking aspect, I think that is something very difficult to comment given today's situation because number of stores closing down are still something that has just started to happen. In the first place only, they were not doing very high revenues. It's very difficult to comment on that part as of now.

Gaurav Jogani
Director, JM Financial

Sure. Thank you for answering my question. That's all.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. Reminder for all participants, please press star and one to ask a question. To ask a question, please press star and one. The next question is from the line of Resha Mehta from GreenEdge Wealth. Please go ahead.

Resha Mehta
Founder, GreenEdge Wealth

Yeah, thank you. Most of my questions have been answered. Just one small data question that, for your franchisee partners, typically what would be the CapEx per square feet?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Depending on the tier of city, it varies. In a Tier 3, Tier 2 city, it could be somewhere close to INR 2,100, INR 2,150 per sq ft. In a Tier 1 city, it would be somewhere closer to INR 2,500 per sq ft.

Resha Mehta
Founder, GreenEdge Wealth

Got it. All right. Thank you so much. That's it from me.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. The next question is from the line of Devanshu Bansal from Emkay Global. Please go ahead.

Devanshu Bansal
Research Analyst, Emkay Global

Hi, Vedant. Thank you for the opportunity. Sir, just to complete on the earlier participant question. When you are seeing that the overall square feet of competition is reducing in some of the states, are you also seeing benefit of a better growth in those particular regions now? Has that started reflecting for you?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

To be very honest with you, it is too early to comment on anything of this sort. I think I was very clear with commenting that when competition was opening next to us, those particular stores were actually seeing a better delta than other stores. While we have seen good growth in majority of the markets where competition has left, I think it is still too early to draw conclusions. I think ideally we would want to see this for another two to three quarters before we give a final analysis of this understanding.

Devanshu Bansal
Research Analyst, Emkay Global

Got it, sir. That was it from my end. Thank you.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. The next question is from the line of Rahul Agarwal from Ikigai Asset. Please go ahead.

Rahul Agarwal
Investment Director, Ikigai Asset

Yeah, thanks for the follow-up. Just one question on the underlying wedding calendar going into next six months. Just some comments on how are you looking at sales happening from a wedding calendar perspective on a YoY basis or a month-on-month basis, please? Thank you.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

I think overall everything is in line. The only big change in this financial year versus last financial year is that last year there was an early Navratri, and this year Navratri slightly postponed due to Adhik Maas. That is the only one big change that we will see this financial year. On the other side, there will be slight benefits because last year in January there were no wedding dates, while this year January has wedding dates. All in all, I think November to March will be a fantastic period. Compared to last year, October this year might be slightly weaker. I think broadly everything is in line from a year-on-year perspective and might be slightly stronger as what our reading is. This September-October period might be slightly more difficult for us.

Rahul Agarwal
Investment Director, Ikigai Asset

Got it. Perfect. Thank you so much. Thanks.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. Ladies and gentlemen, this is a reminder for all participants, please press star and one to ask a question. The next question is from the line of Devanshu Bansal, Emkay Global. Please go ahead.

Devanshu Bansal
Research Analyst, Emkay Global

Yes, hi. Thanks for the follow-up. Your campaign around Rashmika and Vijay sort of gained a very strong eyeballs. How do you plan to monetize that? It was on social media, it was all over the place. How are you planning to monetize that from a sales perspective?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Yeah, I think us putting it everywhere on social media was the monetizing part of it. I think the goal is to continue to get very high eyeballs on it, to show people that we are the trendiest Indian fashion brand out there, and drive that kind of top-of-mind relevance across our genre and get them to walk into the store. That is something we will continue to invest in in the coming quarter as well.

Devanshu Bansal
Research Analyst, Emkay Global

How does this work, Vedant? Because you gained so much eyeballs, should that reflect into coming season for you? How do you keep that engagement with the consumer that you gained with that marketing campaign? Is that brand recall sufficient to help you in the upcoming season, or you need to maybe come up with some follow-up campaigns for the upcoming season?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

I think, a campaign of this scale, what it allows us to do is gain recall in the minds of consumers and allows us to stay top of mind. This type of a campaign gives us benefit over five to six years, is what we have typically seen. It is not that it will give us all the benefit in next quarter or this quarter. We will see decent benefit from a campaign of this scale across the next three to four years, five years kind of a time period. We will continue to invest in branding campaigns in the upcoming quarter as well in the form of building more consideration and conversion-led campaigns, and not a top-of-the-mind campaign, which we have already done.

That will be the change in strategy in the coming few months. They will be highly relevant social media driven campaigns, driving more footfall to the stores, talking more about the product, talking more about why Manyavar, and to sort of capitalize on the already built recall from this campaign.

Devanshu Bansal
Research Analyst, Emkay Global

Interesting, sir. Very encouraging. Thanks for taking my question.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you.

Operator

Thank you. Reminder for all participants, please press star and one to ask a question. Participants, this is a final reminder. Please press star and one to ask a question. The next question is from the line of Anand Shah from Axis Capital. Please go ahead.

Anand Shah
Managing Director, Axis Capital

Yeah, hi team. Just a couple of questions here. Firstly, you did share this MBO, SIS and ECOM, that you are significantly more positive this year and a lot of initiatives lined up. Here, can you give the total salience of this business? These three components in your overall revenues. Any rough ballpark?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

I think today it would be somewhere close to 5% or all of them combined. The growth rate targets we have for them are quite aggressive.

Anand Shah
Managing Director, Axis Capital

Got it. Okay. That's one down. The other thing I wanted to ask is, you, Vedant, do sound a lot more optimistic this year, in that sense, especially in second half with network expansion, some of these initiatives. Any other initiatives you can specifically highlight? You did highlight on advertising, you're looking at a little bit of a change of strategy there, but anything on the product or anything on the other side that you are looking specifically differently this year, which is perhaps why you're a lot more excited?

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Honestly, I think there has been tremendous amount of work put in by our teams, be it on the marketing front, be it on the product front, be it on the supply chain or technology front. I think a lot of the initiatives we take during Q1 and Q2, they only reflect in proper growth during Q3. I think I'm really confident with the kind of product lineup we have ready for Q3. That gives me a lot of confidence. The kind of investment we are making on the marketing front for Q3, I'm again extremely positive on that front. I think all in all, a lot of things are giving me a lot of confidence around what we are achieving in the market.

Plus, to be very honest with you, we just came back from a large tour across India, visiting multiple cities, multiple stores. It again reminded me of the kind of competitive advantage we have over everyone else in this industry. The difference in product, store experience, location, pricing, all of this combined is so large, that I'm super confident about our brand in the long term. With all the efforts being put into the second half of the year, I think we should see decent results because of all these initiatives and efforts.

Anand Shah
Managing Director, Axis Capital

Got it, Vedant. Thanks a lot, and all the best for the year. Thank you.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you. Thank you very much.

Operator

Thank you. That was the last question for today. I now hand the conference over to the management for closing remarks. Over to you.

Vedant Modi
Chief Revenue Officer, Vedant Fashions

Thank you. It is always amazing having a conversation with all of you. It's a great learning for all of us. Looking forward to interacting in the upcoming quarter, hopefully doing a lot better in this financial year. Thank you very much.

Operator

On behalf of Vedant Fashions, that concludes this conference. Thank you for joining us, you may now disconnect your lines.