One97 Communications Limited (NSE:PAYTM)
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Apr 24, 2026, 3:29 PM IST
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Q3 25/26

Jan 30, 2026

Anuj Mittal
SVP, Investor Relations, Paytm

Thank you for joining us. Welcome to Paytm's earnings call to discuss our financial results for the quarter ending December 31st, 2025. We will start our call with Q&A after introduction to the management. From Paytm's management, we have with us Mr. Vijay Shekhar Sharma, founder and CEO, Mr. Madhur Deora, president and group CFO, and Mr. Anuj Mittal, SVP, investor relations. A few standard announcements before we begin. The information to be presented and discussed here should not be recorded, reproduced, or distributed in any manner. Some statements made today may be forward-looking in nature. Actual events may differ materially from those anticipated in such forward-looking statements. Finally, this earnings call is scheduled for 45 minutes. A replay of this earnings call and transcript will be made available on the company's website subsequently. Over to you, Vijay.

Vijay Shekhar Sharma
CEO, Paytm

Hi, good morning, everyone. It is really lovely to see each of you logged in so early. It was a very tough decision for us to take a decision whether we want to do it so early before market, yesterday night, or tomorrow. I think the elephant in the room, PIDF, we sort of were making sure that you get to read it much before the market opens. We tried deciding it at an early hour. For other side of the world people who are logged in in this, thank you for logging in in early hours of India. As you see, it's been a year plus since we had decided that we'll head down and execute on our core business principle, core business, which is payment and financial services. We continue to dominate the merchant ecosystem.

We continue to, and we now have started to build on consumer. And like I had promised earlier that we won't throw money on consumer, rather we will throw technology and product on consumer. I mean, for many reasons, our numbers are what numbers are, like not in the reference of the market share I'm quoting here. But at the same point of time, the capability of our product and technology team can be evidently seen that we are growing, outgrowing the competition or the market out there in the game. So this kind of attention will bring our consumer market share forward. I'll take reference of Prime Minister's Make in India initiative. It used to be thought that one point of time that Make in India, manufacturing in India, how will it happen?

As we can see on the Prime Minister's initiative today, it's like pride of India that we've seen so much of manufacturing in India. That's exactly how I would look at UPI consumer business for us. It may be like, oh my God, you're fighting somebody so large market share, but I think it's a great product that will win the market, not the dominance of certain regions that has happened. So with that attitude and opening that we believe that consumer is our market to win and merchant is our market which we are winning, here we are. I look to answer the questions. We also have started detailing lots of data, as you are aware. While we do see that revenue and profit momentum is growing, we have to remember that the business is still in early phase, very early phase.

The customer acquisition is still the game in the market, and then monetization is the primary game that long term becomes. So with a commitment to build a long term free cash generating machine inside our payment and financial services business and expanding that to next time, here we are. Good morning.

Anuj Mittal
SVP, Investor Relations, Paytm

Thank you, Vijay. We will start our Q&A now. If you seek to ask a question, kindly utilize the raise hand feature on your Zoom dashboard. Please ensure that your name is visible as your last name, followed by your company name for us to be able to identify you. We will unmute your line and take questions in the respective sequence of the raised hands.

Vijay Shekhar Sharma
CEO, Paytm

Yeah. And I think as you're seeing that we're doing a video call, and any one of you who wants to switch on video or not, that's welcome. I understand it's early, so we may have more studio this time. Thank you. And we'll continue this time just in case.

Anuj Mittal
SVP, Investor Relations, Paytm

We will take the first question from Mr. Manish Adukia from Goldman Sachs, followed by Sachin Salgaonkar from Bank of America. Manish.

Vijay Shekhar Sharma
CEO, Paytm

Please go ahead.

Anuj Mittal
SVP, Investor Relations, Paytm

You may go ahead.

Manish Adukia
Analyst, Goldman Sachs

Hi, sorry. I was just trying to join again. Vijay, Madhur, good morning. Great to see you. Thank you so much for doing the call. Just the first question is on, Vijay, what you mentioned in the opening remarks, the PIDF. So a couple of sub-questions there. One, in the shareholder letter, you talk about the fact that you should be able to meaningfully offset the impact over a period of time. But at the same time, you also talk about contribution margin going from like 57% now to mid-50s% as a result of the PIDF impact. So I'm just trying to reconcile the two statements that if you're able to offset the impact, then why should there be a contribution margin impact at all?

Second, if you can just talk about also the offsets and how long could it come or could it take for the offsets to come. That's my first question.

Vijay Shekhar Sharma
CEO, Paytm

First and foremost, I would talk about what PIDF core was built. I mean, we all as industry loved it when it has been done because the extension of payment to the hinterland of India was tougher, especially when you were adding a subscription or a costly device to the element. And that is when the payment infrastructure development fund was generated and created and the Soundbox were added to this element. Typically, it existed ever since. It had POS devices, the card devices. And I'm very happy to tell you that we're talking 2026 now. Everywhere in the country, the use case of mobile payment is evident and clear. Even if a shopkeeper is out there, that person will take care and pay for the subscription. The value proper has been acknowledged. The keyword is value proper has been acknowledged. Does the industry need PIDF?

Well, as an industry, we are welcoming every initiative that government or any other entity is looking to give us. But at the same point of time, our business model is not based on this. That's a keyword. We are not sitting here to take grants. We are not sitting here to take grants as our profit and revenue. That's it. Now, that means that we will offset. Yeah, it just gave us the opportunity to go into the line item of businesses, which was, oh my God. So, well, without PIDF initiative, our revenue comes from the merchants pay subscription and merchants who take credit. And PIDF, surprisingly, was not credit-worthy merchant, if you will.

So it was very, as you can see, we were deploying where we were ready to deploy, and we were getting the revenue from certain set of merchants that we were able to convert them into creditworthy merchants. So if you see, we were not the top deployer while we were the top merchant player in the industry. And it was because we never looked at it as a revenue line item. We rather looked at it as, let's look at it extending the reach towards tier three, tier four, tier five, tier six, and the places where we would have not reached. Our model is perfect now. I'm very happy to say we now are ready to tell you that we will offset it from number one, the subscription that we earn from them.

So there is subscription that we earn from them, cross-sell of financial services that we will do and do on them. And that's perfect. And that is why we believe that we will not require PIDF in our business model, at least not in our business model. We are not in device deployment, rental device as a business model, CapEx as a revenue model. We are strictly about payment and financial services, and that exists across CapEx and OpEx. So now, why are you talking about mid-50s? Well, I'm just trying to say that we have always been conservative on the numbers, and we've always out, we believe that it is rather better to say mid and then beat it in a box bracket.

Madhur Deora
CFO, Paytm

I'll just answer a couple of other things, Manish. So my expectation is that obviously the work started immediately, and we were ready to recalibrate what we have said, higher subscription revenues and more targeted sales efforts. Our expectation is at least 30%-40% of this will offset this quarter and more over time. The work, like I said, is starting immediately. And the great thing about behind the scenes, what Vijay is saying, and we have talked about this a little bit previously, is that a lot of a huge amount of our sales planning now is AI-based, and it is extremely intelligent, right? So for us to recalibrate certain efforts and measure payback periods is much more advanced than it was maybe a year and a half or two years ago. So these kinds of projects, I think we can handle in a very disciplined manner.

Why CM down? That is, we have put that out as the worst-case situation. There's also a bit of a mechanical sort of reporting issue here, which is that if it is, if the impact is offset by higher subscription revenue, then the CM will be fine. It'll be the same as before. If it is more because of more targeted sales efforts, then CM may go down, but people cost might go down as well, right? So at an EBITDA level, we have said significantly offset, but at the present time, we don't know exactly how much of that offset would come from higher subscription revenue versus more targeted sales effort, and that may or may not have an impact on CM.

Manish Adukia
Analyst, Goldman Sachs

Very clear. Thank you for that. My second set of questions was just on launch of products. So one, I know on the shareholder letter, you mentioned a line about strong traction of the Buy Now, Pay L ater product, but again, just where are you in your journey? I think last time around, it used to account for more than half of your disbursements before you had to pull that product back. So where are you on your journey to get there? And also, if you can maybe remind me where we are on wallet's potential relaunch if it's likely to happen sometime this year.

Vijay Shekhar Sharma
CEO, Paytm

So Manish, yesterday we were discussing, should we start disclosing credit disbursement numbers, the number of crores that you disburse, and consumer or business or merchant? One thing that, because you read it so nuancedly, you would notice that we have added Buy Now, Pay L ater as a part of our consumer credit plan. And that means that we believe this is a foundational plan. And happy to tell you that we are crossing hundreds of crores of monthly disbursement on this literally in the less than 6 months of launch. And we are talking about six-digit customers who are using it. But I think I've learned only one thing, that income metrics are useful with very clear modeling that you can say.

So number of customers, if you notice, or financial services will increase, and the average value per customer will increase, which is what you will continue to see over the period. So that is where the numbers are. And wallet-wise, as a promise, I would rather say as a promise, we will bring the wallet back home.

Madhur Deora
CFO, Paytm

We just want to clarify the numbers that Vijay mentioned. It's been three months since launch. We have crossed 100,000 customers. Within six months of launch, we expect to cross INR 100 crore of disbursement. That's the kind of early trajectory. Of course, it's much faster than the first time we had launched Postpaid. We're quite pleased with that. On wallet, like Vijay said, we are going to bring the wallet back. We do think that just to manage expectations, because in conference meetings and so on, we get a lot of questions on this. We had talked about wallet profitability being INR 500 crore in January 2024. We don't think the product is that big in the industry going forward, right? We want to bring it for consumer completeness because the consumer should have an option.

We are big believers that consumers should have options, as many options as we can come up with. So Postpaid is an option, wallet is an option. But one shouldn't think of wallet as being as sticky, as relevant, as important today as it was three years ago.

Vijay Shekhar Sharma
CEO, Paytm

Manish, just in case, Postpaid customers are payment customers, so they are not added in FS customers.

Manish Adukia
Analyst, Goldman Sachs

Thank you for clarifying. Just last question, maybe for Madhur. So I think early on when the RBI impact had come through and you'd just started recovering from that, at one point, you had called out what you believe is the likely growth scenario for the business, which I think you had said more than 30% revenue growth back then with 15%-20% EBITDA margin over a period of time. We are now maybe 4-6 quarters past that. Now, if you were to just relook at the business today from current levels in 2026, if you were to take a 2-3-year view, what do you think is a realistic revenue growth that the business can deliver? And where do you think the margins can get toward a 2-3-year period? That's my last question.

Madhur Deora
CFO, Paytm

I think the outlook is more or less intact. I think we are as excited about the opportunity in India today as we were two or three years ago. The more we do, the more opportunities we find. So we think on devices growth with or without PIDF, that business is robust. There have been positive surprises, for example, beyond UPI, which has solidified our payments processing margin and made the payments business more viable for us, especially on the merchant side. Our merchant-owned business does fantastic. We have also mentioned that we did 25% growth on a like-for-like basis, which you can take it for what it's worth. Obviously, the reported number is 20%, but it was important for us to put that out there, especially as we're doing planning for next year. This is a year in which certain businesses did not quite do on our expectations.

So consumer credit cycle continued for a bit longer than we thought, which affected personal loans and credit cards. We have been quite transparent about the fact that the marketing services we were, it's been flattish over the last three, four quarters. There's more work to do. So as we get some of those things going, Paytm Money is also showing good signs. As we get all of those things going, I'm very positive that we should be able to accelerate growth and the EBITDA margin outlook is intact, and we are actually heading towards that quarter on quarter. As you can see, we have a ton of operating leverage.

Vijay Shekhar Sharma
CEO, Paytm

I think I'll also add one last line that we are more sure than ever because of focus on the core business model that we have had. Earlier, we were not sure of whether it is a scalable, precision-needing business model or not. So that is why there were a few more line items, and those line items have been pruned. So I'm going to say that, well, this is the core of ours.

Manish Adukia
Analyst, Goldman Sachs

Thanks a lot. Thank you for taking my questions. Have a great day.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Manish. We will take the next question from Sachin Salgaonkar, followed by Pranav Gundlapalle from Bernstein.

Vijay Shekhar Sharma
CEO, Paytm

Thank you. Thank you, Sachin, for switching on the videos, guys. I really appreciate it. And I'm not putting a pressure on others who don't and may not, but thank you.

Sachin Salgaonkar
Analyst, Bank of America

Thanks, Vijay. Morning, all. I have three questions. First is just following up on the incremental levers for growth. One way to think about it is clearly there is a lot of confidence in the merchant lending, Soundbox, UPI in terms of what you guys have achieved. Your shareholder letter did mention that you have now all three payment licenses. So on the back of it, should we expect acceleration of merchant and consumer onboarding? As a follow-up to one of the earlier questions, is Postpaid today at inflection point where going ahead, we should continue to see that growth? Also on those lines, equity brokering, are we again at that point where we could see more disclosures from you guys as this business scales up?

Vijay Shekhar Sharma
CEO, Paytm

Yeah, yeah. So upside is very clear. Get more merchants. And thanks to the focus that I've said, there is a huge amount of upside left in online merchants that I want to tell you that we've started doing it. You may have noticed that I've become the CEO of the PPSL company. So online business will start generating more upside in payments and financial services. In fact, I want to put it on the table that online business has margin because of platform fees and many other EMI, etc., initiatives and card, etc., initiatives that we do with merchants of more monetization on payments. So number one, I think we have literally added a new line item of business, which will be materially sizable because that business since 2021 was paused practically.

I mean, it's an important thing to note that payment business will get smooth because of permission and the structure that we are doing. So we are recruiting in that. You will see more recruitment of sales executives for our enterprise sales. And we are, because we are champion in offline, we were champion in online. Now we can acquire both in the same entity. It will become omnichannel product. So number one. Number two is that you know that our device-led offline merchant business is phenomenally better than anybody else. Now that everybody's numbers are out in the market, I can flawlessly say that every replica of our business model is a proof of our business model and acknowledgment, and we've done better than anybody else that is shown there.

So now we have doubled the confidence of dominating more number of merchants and more cross-sell of financial services of them. So that is the core business remains. Like you very well pointed out, there is an upside in Buy Now, Pay Later, Paytm Postpaid. And inflection point, I think I'll wait for till the time period, let's say six months happen, all because of that I want to make it sizable. And then I want to, we want to move towards credit business, which is led by that, because there is a nuance of led by payment and adding to the payment in this. And now we don't think that, okay, let's just do this business. For example, like we used to distribute credit cards and we just stopped that business because I was like, it does not add to anything.

Just because you have a traffic, you can try doing it is not a business model. Let's say that what do you do which grows your moat and protects the moat and expands the moat instead of just because you are. And that is how the optimization of cost also has been happening. If you notice, I mean, an unstated statement is that every quarter our cost optimization is continuing. And there was a question, I remember a couple of quarters back, how long will it continue? I was like, this is a continuous thing. I'm further pruning, further pruning, optimizing for what is called core moat, expanding this, protecting it, and monetizing it. So yes, Buy Now, Pay L ater is one mode. And Paytm Money, let me say this. I mean, when we launched Paytm Money, it was the top SIP producer in the country. We got defocused.

We went through IPO. We went through many other processes. We want to make Paytm Money top five player in less than the next three years. Let's see what ranking it hits that. It'll be material. Yes, you've seen the MTF. We started to play offense by putting MTF benchmark in the market. This is because we have book, we have capability, we can do it. So these two line items, so you can say Buy Now, Pay Later, you can say Paytm Money. We have certain other wealth products. They've done phenomenally well. Expanding this year, we will also expand more kind of merchant credit because we are now getting online merchants, large type of merchants. I mean, what previous question that Madhur was answering a few minutes back, that we are more sure than ever of higher growth and higher margin.

And I think, like I've said it, we don't want to focus on any vanity metrics whatsoever. We've reduced them all to focus only on how our revenue growth and bottom line growth and free cash growth goes on. That's it.

Madhur Deora
CFO, Paytm

Paytm Money, just to finish, Sachin, obviously as a legal entity, they do disclose financials. There's a whole bunch of industry information available on annual transacting users and so on. I think my sense is that we'll start sort of sharing more information as if it becomes sort of high single digits type of revenue for us overall. Currently, it's sort of in the low to mid single digits. Just wait maybe a few more quarters.

Sachin Salgaonkar
Analyst, Bank of America

Thanks, guys. My second question is, we did see increase in promotional expense this quarter. The question out here is, should we continue to see spends increasing out here? And if so, will it be more towards a consumer retention or towards a market share gain?

Madhur Deora
CFO, Paytm

Market share gain. I should just add that I think consumer retention and market share gain, we see that as completely overlapping because the focus is on high-quality users and building retention, which then gives us market share gain. So it is not about, let's go in a double-digit way, right? That is not the focus. The focus, because you could dilute quality on the platform dramatically, and that affects your ROI and retention rates and so on. So yes, like Vijay said, it's market share gain, but it's driven by making sure we have high-quality users, high-quality engagement, and that being the path to market share gains.

Sachin Salgaonkar
Analyst, Bank of America

Should we expect the Q3 numbers to be the new normal, or there's room to further increase from these levels as well?

Madhur Deora
CFO, Paytm

Increase what? Cost or?

Sachin Salgaonkar
Analyst, Bank of America

The promotional expense. The promotional expense.

Vijay Shekhar Sharma
CEO, Paytm

All right, all right, all right. No, no, no, no. I've said it. I'd rather build a product-led, technology-led product instead of marketing or marketing-spend-led product. So we were bare minimum, and we had told about it in a previous quarter, if you remember that, that we would do it calibrated. So I think this could be more norm, less the trend.

Sachin Salgaonkar
Analyst, Bank of America

Okay. The third question is on PIDF, and thanks for clarifying the impact on contribution margin. But from a very near-term point of view, wanted to understand the impact on EBITDA also. In the sense, a slightly lower contribution margin, should it trickle down and have an impact on EBITDA? Or because you guys are controlling your indirect cost, there should not be too much of an impact on EBITDA, even in the near term before any offsetting impact comes?

Madhur Deora
CFO, Paytm

Let's just park contribution margin as a walk from PIDF revenue to EBITDA. What we have said is we should be able to significantly offset this. And in response to Manish's question, I said this quarter alone, we should be able to offset at least 30%-40% of it. So last quarter, this number was INR 80-some crore. We should be able to offset 30%-40% of it. But the remaining impact, call it 60%, will be down to EBITDA. So yes, in the very short term, we will take an EBITDA impact in Q4. But over time, we'll be able to recover more, offset more of this.

Vijay Shekhar Sharma
CEO, Paytm

Yeah, Sachin, these merchants actually, now that our cross-sell monetization machine is better than ever before, and we've been focused on monetizable merchants, so we here also focused on those. So the monetization from these merchants will start trickling in. So it was more like a little bit of subventioning of CapEx, if you will. But now, if you're talking about this, monetization is absolutely the way ahead for us. We did not try acquiring everybody in those zones. We rather acquired the good quality, good people whom we thought that we could extend credit distribution or any other product.

Sachin Salgaonkar
Analyst, Bank of America

Got it. Last question, wanted a clarification or more details on that. Your shareholder letter mentioned you have adopted a more conservative revenue recognition policy in the past few quarters. Can you elaborate on that?

Madhur Deora
CFO, Paytm

Yeah, so there's been a few different things, but I think the one example I can perhaps give is that a merchant who has taken a device from us, when they become inactive in a certain month, a large percentage of them do get reactivated. So we had a certain policy with respect to what percentage of it we would, or for how long we would recognize revenue for an inactive merchant. And of course, if they're inactive after a certain period of time, we would take that base and stop recognizing revenue. We have tightened that. As a result of that policy, we would get some provision for doubtful debt, right? Because some of that revenue, you're not able to collect.

So what we did was we said we're going to be much tighter about merchant if they've been inactive for more than 30 days, we'll stop recognizing revenue from them, which, like you have seen, has a huge impact on P&L. So at an EBITDA level, it is neutral. We think it's much cleaner reporting. It's much more transparent reporting. So that's the largest example of what we have.

Sachin Salgaonkar
Analyst, Bank of America

Thank you and all the best.

Madhur Deora
CFO, Paytm

Thanks. Thank you so much.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Sachin. We will take the next question from Pranav Gundlapalle, followed by Sachin Dixit from JM Financial.

Madhur Deora
CFO, Paytm

We just request, we just request people to limit themselves to two or three questions.

Pranav Gundlapalle
Analyst, Bernstein

Yeah.

Madhur Deora
CFO, Paytm

Without too many sub-questions either, if you don't mind.

Vijay Shekhar Sharma
CEO, Paytm

No, I think this quarter has some things which people want to know.

Madhur Deora
CFO, Paytm

Yes, of course. I think we are literally making us available so they feel more comfortable. We can also extend.

Vijay Shekhar Sharma
CEO, Paytm

I'm okay. I'm okay.

Madhur Deora
CFO, Paytm

We can also extend the call by 10 minutes.

Vijay Shekhar Sharma
CEO, Paytm

We can extend the call later. Yeah. Thank you. Thank you. Good morning, Pranav.

Pranav Gundlapalle
Analyst, Bernstein

Hey, good morning. Morning, JM. Just a couple of questions. So one is, could you just shed some light on, I know we talked about cost in the earlier questions. What are the moving parts there? We've seen almost a flat cost line for almost about 4 or 5 quarters. So one, what's really happening in the background? And second is, if it doesn't go up, when do we start getting worried about underinvestment? So that's the first question. And the second one is more on the registered merchants. You do share that number. Would you be able to share some color on how many of them are active and how is that growth playing out? Because the registered merchants are growing at about 12%, whereas your devices obviously are growing a lot faster. So in between where you have the active merchants, how is that number shaping up?

Those would be my questions.

Vijay Shekhar Sharma
CEO, Paytm

Yeah. The first question on investment is, rather we are sometimes Madhur would say, are you sure you want to overinvest like this? Because he wants to keep a disciplined eye on it, which is very good. And I can say that the lovely thing that you saw is that consumer investment, we started doing it. I mean, this is because we believe that we have a monetization capability. I mean, the puzzle in the consumer is how will you monetize? Advertising is not monetization. You have a traffic. Everybody got traffic. How can traffic be justified on anything else? So I'm happy to say that we have, once we learn how to monetize, we are expanding. And that is how our business is.

And in the merchant side, you keep seeing, actually, one of the discussions Madhur was doing in my monthly business reviews that our salespeople cost is like rocketing. I mean, if you see year-on-year or anything, and I said, Madhur, let's just double down on that. I mean, why would we not? And then we discussed that how can we AI optimize that line item, by the way. I mean, this is, Pranav, I want to tell you very flatteringly to the team that is doing this job, it is extraordinary confidence of per dollar incremental invested, how much of bottom line we'll get. I mean, it is more than ever, and it'll become juicier than ever further ahead. So there is investment, surprisingly. And the good thing is that I'm removing the deadwood continuously. That project will continue.

There you kind of see reallocation happening within the cost. It is not that we are not investing in the future. We are rather investing in the future and removing what we don't want to carry forward. That's what it is.

Madhur Deora
CFO, Paytm

I should just maybe add a couple of things. On marketing and sales, our mindset is we should invest as much as possible that we can do with high discipline, right? So you would see that our sales employee cost this quarter is actually all-time high. So we're not underinvesting. We do think in parallel, we're constantly working, like Vijay is saying, on productivity. So for example, we reduced our marketing expense somewhat because Vijay was not convinced that it is as productive as it can be, i.e., it's not as product-led. So we took a pause there for a few quarters and said, we'll fix the product first, and then we're going to spend more on marketing. On sales, we're doing it in parallel. So we're perfectly happy to invest more in sales even next quarter, but we're going to do it productively.

Productivity, subject to PIDF targeted sales efforts, etc., that we have said. On other things which are not marketing, non-sales, AI has helped tremendously. There are certain places where we have had better commercial negotiations, given that's an ongoing exercise. And of course, that other indirect expenses we have called out is positively impacted due to PID. So we feel actually very happy with the cost structure we have, that we are not underinvesting. We are doing it the right way, and we're focusing on productivity. On registered merchants, just to clarify, Pranav, we have a number of registered merchants which is disclosed at the back of the document, which is 4.8 crores. Ignore that completely. We never talk about that in the front of the document. That is a semi-obligation that we carry. So that's there.

So I'm just telling you that that's not the number that we use for our operations. We do talk about subscription merchants. These are merchants that actually have a device from us, right? That is 1.44 crores. We see that as the proxy for our top of the funnel. I don't think we are going to start adding more KPIs of top of the funnel KPIs just because others are doing it and so on. Because our focus is, that's the deployed base. Let's focus on revenue and profitability, right? And not adjusted revenue and profitability, if I may add. Revenue and profitability. And we're just sort of going to drive that going forward.

Pranav Gundlapalle
Analyst, Bernstein

Understood. Just one follow-up there. What percent of your GMV would be coming through these device merchants of your entire strategy?

Vijay Shekhar Sharma
CEO, Paytm

I think it's significantly more than the majority. I mean, the QR merchants are practically nearly, I mean, my sales team does not even deploy QR merchants.

Madhur Deora
CFO, Paytm

In the offset.

Vijay Shekhar Sharma
CEO, Paytm

The internal funnel for device deployment is churn the other competition's device. It is not QR. We used to do it, and we used to deploy QR and upgrade them to Soundbox. Now we're like, okay, the bad devices out there, let's churn them into us.

Madhur Deora
CFO, Paytm

In the offline world, vast, vast majority. Obviously, there's online GMV as well. There's Paytm app GMV as well. But in the offline world, vast, vast majority comes from Soundboxes and card machines.

Pranav Gundlapalle
Analyst, Bernstein

Okay. Would it be fair to say maybe 75%-80% of your offline GMV is actually coming from merchants who have a device installed?

Vijay Shekhar Sharma
CEO, Paytm

Actually, nearly all.

Madhur Deora
CFO, Paytm

Let's have a quick saying. QR-only merchants are negligible.

Vijay Shekhar Sharma
CEO, Paytm

Negligible.

Madhur Deora
CFO, Paytm

Okay.

Vijay Shekhar Sharma
CEO, Paytm

It's real. So that's why we started to index only on the merchant whom we can charge the money. Look, Pranav, it's easy to give any KPI whatsoever. For example, I can deploy a device, and if it is for free, well, you can say whatever about it. I mean, monetizable, capable merchants, and that's why we call it subscription, if you notice. We don't call it the device merchant, deployed device, blah, blah, blah, blah. It's only a material number that we showcase. I'm sure you'll adjust to that.

Pranav Gundlapalle
Analyst, Bernstein

Yes, perfect. That helps a lot. Thanks a lot. Thanks a lot, guys.

Madhur Deora
CFO, Paytm

Thank you.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Pranav. We will take the next question from Sachin Dixit from JM Financial, followed by Jayant from Axis Capital.

Sachin Dixit
Lead Analyst, JM Financial

Good morning, Vijay and Madhur. Thanks for the early earnings call. So quickly on the payment business, right? So you have highlighted in your letter that there was a four basis points plus payment processing margin in this quarter. If we can probably break down some color on this, and if there is any guidance on, because this used to be three to four basis points earlier, if there is more trending upwards of this four basis points margin.

Madhur Deora
CFO, Paytm

We're exceeding that consistently. Some of the instrument mix is helping. Last quarter, there was a lot of question whether this was EMI-driven. No, that's obviously a part of it, or festive-driven. That's always a part of it, but it is not the major driver. We're not guiding to higher numbers right now. We want to see just market discipline continue and the trend of things like RuPay on UPI, etc., continue and positive mix. But we feel pretty confident that it will stay above four basis points for the next few quarters.

Sachin Dixit
Lead Analyst, JM Financial

Understood. On the marketing services side, obviously, we have seen some bottom-out happening. The numbers have improved on a QoQ basis slightly. On this question, we are also investing on our own marketing expense on consumer retention, trying to focus more on the app side. Do you have any visibility there, right, if we can see a slightly improved growth trajectory going ahead, or the business still continues to be in a wait-and-watch mode?

Madhur Deora
CFO, Paytm

I think we will continue to see growth in this business, but it is fair to say that the underlying, and this is four or five different things together, which are sort of exposed to market condition, right? So we did have a very, very small business in advertising for Real Money Ga ming, which went away in Q2. It was about 1% of our total revenue. So much, much smaller than other numbers that you may have heard. So that was sort of a headwind. Obviously, travel business has had a few hiccups most of last year. So there are a few market conditions type of things that do affect this business, but we did see bottoming out last quarter, and we could see that as bottomed out, which is why we called it out in the last quarter.

We do think that this should continue to grow from here.

Sachin Dixit
Lead Analyst, JM Financial

One last question, if I can squeeze in. One of your listed peers talked about watching out for MDR on organized merchants in the budget. Do you have any views on that, if there is any UPI, MDR sort of potential appearing to you?

Madhur Deora
CFO, Paytm

It's two days away, so let's just wait now.

Sachin Dixit
Lead Analyst, JM Financial

Sure. All right. Thank you and all the best.

Madhur Deora
CFO, Paytm

Thank you so much.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Sachin. We will take next question from Jayant, followed by Piran Engineer from CLSA.

Jayant Kharote
Executive Director, Axis Capital

Thanks, Anuj. Hi, Madhur. Hi, Vijay. Thanks for the opportunity. So the first one is on payments. So I presume the net payment margins are holding very strong at 4+ for the next foreseeable future. So that is leading to an implied device yield of INR 60, if I'm not wrong, x of PIDF. So now, if Madhur, you're saying you can recoup 30%-40%, do we assume this 60 moves to 65 immediately in this quarter, or you're talking about sales efforts plus cost efforts leading to that 30% off?

Madhur Deora
CFO, Paytm

Yeah. So Jayant, it's hard to sort of boil it down to only subscription revenue because, like I said earlier, our AI-led model targets better payback period. Now, the better payback can come because the subscription revenue is slightly higher, or because the sales effort is slightly lower, or because the merchant is transacting more, the merchant is more lending propensity merchant, etc., etc., right? So it targets a whole bunch of different efforts which give us the ROI, right?

So having evolved to that state, we are not going to override it by just saying, "Hey, let's just charge more subscription to everyone." So it's hard to then boil it down to, "Hey, is it going to be INR 60-INR 65 of subscription?" My sense is in certain places, we are going to see that years of investment have changed behavior to a point that merchant is actually okay to pay a little bit more, right? Whereas in other areas, we may find that, hey, merchant is quite engaged, and as a result, there is more lending propensity in that area. So it's a combination of these things, but I think it's fair to say that subscription revenue on a blended basis will offset some of the PIDF production.

Jayant Kharote
Executive Director, Axis Capital

Regulation-wise, you didn't have any prohibition on collecting subscription from PIDF merchants, right?

Madhur Deora
CFO, Paytm

No, no, no, no. It was.

Vijay Shekhar Sharma
CEO, Paytm

Some of them were subsidization. It was a CPEC subsidization, by the way.

Some of them may be actually already paying, so is that?

Madhur Deora
CFO, Paytm

You got it. You got it. Some of them do pay, but they do pay lower than our model would suggest, "Hey, let's just charge them a bit lower than what another merchant would pay. Similar merchant might pay in another area.

Jayant Kharote
Executive Director, Axis Capital

Great. And that gives you some confidence that at least some cohorts can be moved up and offset on the.

Madhur Deora
CFO, Paytm

Exactly.

Jayant Kharote
Executive Director, Axis Capital

Yep, yep, yep, yep.

The second piece is on lending. I mean, in financial services, I believe the non-DLG mix is moving up, right? So that would have caused a downward pressure on absolute revenue growth in that line. And still, we are seeing very strong growth. So is it MTF or is it more disbursements? Which of the two is really driving up that strong growth in FS?

Madhur Deora
CFO, Paytm

MTF is not in our credit revenue, by the way.

Jayant Kharote
Executive Director, Axis Capital

Sure.

Madhur Deora
CFO, Paytm

It's in financial services, but we don't treat it as a credit line item.

Yeah, exactly. So DLG mix has gone down year-on-year. DLG mix has been broadly stable quarter-on-quarter. So just to clarify that. And we have seen that trend for the last 3 quarters. The vast majority of the revenue increase that you're seeing is because of, A, growth in disbursements on the merchant lending side. Personal loan continues to be consumer loans continues to be challenged. And secondly, very good efforts by our collections team, which is resulting in good outcomes for our lenders, which also gives us more revenue. So it's been a combination of those two. And that has broadly been the trend for merchant lending for 7, 8 quarters in a row now. So we are quite happy with the way that business is compounding.

Jayant Kharote
Executive Director, Axis Capital

If I'm correct, this comes in the base in the next quarter, the mix change. That means from next year onwards, optically, the growth should start looking better on financial services?

Madhur Deora
CFO, Paytm

Logically, yes. Logically, yes. But I think on merchant lending, those trends will broadly continue. So it won't be like a jump sort of thing. But when you look at, you can take a call on sort of consumer loan cycles. So we are sort of subject to that cycle. And Postpaid being a larger contributor and all the very good success that we are seeing in MTF, all of that puts this in a very positive and optimistic trajectory for next year.

Jayant Kharote
Executive Director, Axis Capital

Great. If I could just squeeze in one last question on payments. So these four basis points, I can sense the change in the commentary tone from three to five to more than four comfortably. Is this also driven by RuPay credit card on UPI and the online business? And one of your peers has disclosed a very large market share on that product. I know, Vijay, last time you mentioned it's a multiple of your current market share. Would you like to call out that number now, or do you think it's still too early?

Madhur Deora
CFO, Paytm

Sorry. On the first question, you've got it exactly right, which is, yes, there's a contribution from RuPay and UPI, sort of better credit card and EMI merchants and just growth in EMI, our EMI market share overall, where we're doing extremely well. And we're going to talk more about that, about how we're going to sort of take on that space in a much bigger way over the next year. Second question, I didn't quite understand because.

Jayant Kharote
Executive Director, Axis Capital

Oh, well, you were talking about EMI, I'm assuming.

No, no. RuPay credit card on, sorry, RuPay credit card market share in that space. One of your peers has given a very large number in 40s. What would be yours? Would you like to call it out right now?

Vijay Shekhar Sharma
CEO, Paytm

I mean, I'm sorry to say this. Market share is nothing but end-of-day revenue contributed and monetization, so.

Madhur Deora
CFO, Paytm

I haven't seen that comment, honestly. We haven't sort of gone and said, "Hey, what is our RuPay UPI market share?" But I would imagine that one thing is very clear that.

Vijay Shekhar Sharma
CEO, Paytm

By the way, by the way, I now get it. I think they're trying to hint towards consumer-side UPI market share. I'm assuming you're talking about consumer-side UPI market share. And there, the clarity when we're saying that we not only have consumer-side, we also have a merchant-side revenue and acquiring-side margin. UPI, unlike in other cases, has a different type of distribution ratio, which enough gives to the acquiring-side business. So we get double-sided revenue, and we get disproportionately large-sided revenue on the merchant side. And that is why we not only gain from the consumer side, which probably you are saying the market share thing, but at the same point of time, on the merchant side, it gets us the revenue, higher revenue. So we continue to drive based on two line items, the MDR-bearing instruments. It is RuPay, and it is EMI, both, which are large.

Jayant Kharote
Executive Director, Axis Capital

Actually, I was asking on the merchant side only since we have.

Madhur Deora
CFO, Paytm

I'm just confirming from this point, Jayant, if you don't mind, because we got a long queue. On merchant, we think we're doing very, very well on the acquiring side for RuPay on UPI. I don't have the exact market share number, and I don't have reference to the comments that you're quoting from another peer. Not where I want to just sort of tackle that head-on anyway. What I will say is that it's very clear from other people's disclosure that our merchant base is actually a superior merchant base in terms of quality. So they're quoting higher sort of top-of-the-funnel numbers, so number of merchants, etc. They've also said they have much higher PIDF money. So our, which is also an indication that what we do is actually higher engagement and higher quality merchants, and we're very happy with that.

Jayant Kharote
Executive Director, Axis Capital

Great.

Madhur Deora
CFO, Paytm

The reason I'm bringing that up here is that that has an implication on a merchant who's more engaged is more likely to pay for RuPay on UPI. We can check for these market share numbers offline and discuss with you.

Jayant Kharote
Executive Director, Axis Capital

No, this is very clear, Madhur, the way you built out the funnel. It's very clear. Congratulations for a great set of numbers and all the best.

Madhur Deora
CFO, Paytm

Thank you. Thank you. Thank you.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Jayant. We'll take the next question from Piran Engineer from CLSA, followed by Vijit Jain from Citi.

Piran Engineer
Investment Analyst, CLSA

Yeah. Hi, guys. Hi, morning. Just a couple of follow-up questions, personally, on Jayant.

Madhur Deora
CFO, Paytm

Sorry, quick housekeeping. We'll just limit to two sharp questions because I do see seven, eight other analysts who are in the queue. We will extend. We'll also extend the call till 9:00 P.M.

Piran Engineer
Investment Analyst, CLSA

Perfect. Perfect. One is just a data-keeping question. The consumer UPI GMV that you mentioned of INR 5.1 trillion on page four, that includes P2P, right?

Madhur Deora
CFO, Paytm

No.

Piran Engineer
Investment Analyst, CLSA

No, it doesn't.

Madhur Deora
CFO, Paytm

Oh, sorry. Sorry. It does.

Vijay Shekhar Sharma
CEO, Paytm

It is what NPCI gives as a number. It is the fraction of that number. That's what we are saying.

Madhur Deora
CFO, Paytm

My bad. Yes.

Piran Engineer
Investment Analyst, CLSA

It is what NPCI gives the GMV value, how much of that we process.

That's both P2P and P2M, to be clear.

Vijay Shekhar Sharma
CEO, Paytm

Okay.

Piran Engineer
Investment Analyst, CLSA

Okay. Yeah. Then just my main questions. One is just a follow-up on Jayant's thing. So your payment processing margin has gone up, but the payments revenue, the net revenue has not gone up in line or higher than GMV. And that's because Soundbox revenue is lower. Is my understanding correct?

Madhur Deora
CFO, Paytm

Sorry. You'd have to tell me what exactly you're referring to.

Piran Engineer
Investment Analyst, CLSA

What he's saying is that your margin has gone up, but not the overall net payment margin or revenue has gone up. Is it?

Madhur Deora
CFO, Paytm

Net payment margin as a percentage has not gone up. Is that what you're saying?

Piran Engineer
Investment Analyst, CLSA

So the net payment margin that you all disclosed, which was above 3 last quarter and above 4 this quarter, whereas if we calculate a payment margin as revenues divided by GMV, it's actually gone down. The difference between what you all disclose as a net payment margin and the calculated one would be Soundbox revenues, right? So that's really what I'm trying to get at. Because as analysts, when we calculate the take rates, it's actually declined.

Madhur Deora
CFO, Paytm

Mind if we take that offline? But my understanding is GMV is up 24%, revenues up 22%, and.

Piran Engineer
Investment Analyst, CLSA

QoQ. Sorry. Madhur was referring to QoQ.

Madhur Deora
CFO, Paytm

Okay. So we'll take that offline if you don't mind.

Piran Engineer
Investment Analyst, CLSA

Yeah, yeah. No problem. No problem. And just lastly, on the rentals thing, for Soundbox is now merchants who used it for the last 2, 3 years because it's been more than 3 years since the product is out. Have you all been able to increase rents? And if so, by what? I understand that you all are looking at multiple parameters such as ability to lend to that merchant, etc., etc. But can you just talk a bit about how you were able to monetize just on the rental bit for stickier Soundbox merchants?

Madhur Deora
CFO, Paytm

So there are 2, 3 factors without getting into the secret sauce. There are 2, 3 factors. One is a merchant who's highly engaged is willing to pay more for the Soundbox, and it may even be a higher-end Soundbox, right? So they might want to take a tap Soundbox, or they might want to take even a swipe Soundbox, AI Soundbox, etc., right? So they are willing to pay more. The second is our cost per Soundbox has come down dramatically if you're talking about over a 3-year period. So the way our payback period math works is also quite different than it used to be 3 years ago. And the last point is that the payback does have weightage of lending propensity, right?

So if a merchant has been with me for three years, with or without the loan, they're quite likely to be a high whitelist merchant if they've been with us sticky for the last three years. And that also goes into pricing, right, versus retention benefits versus lending propensity benefits. So we do factor all of those in. So it'd be a generalization to say, "Hey, we do increase prices for everyone who's been with us for one or two years," because actually the model determines that, and it's been giving us good results.

Piran Engineer
Investment Analyst, CLSA

Got it. Okay. Yeah. That's it from my end. Thanks. And we'll take that other thing offline. Yeah.

Madhur Deora
CFO, Paytm

No problem. [Foreign language].

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks. Thanks, Piran. We will take the next question from Vijit Jain from Citi, followed by Pranav from Emkay.

Vijit Jain
Director of India Internet Research, Citi

Vijit? Yeah, Vijit.

Anuj Mittal
SVP, Investor Relations, Paytm

Yeah. Vijit.

Vijit Jain
Director of India Internet Research, Citi

Yeah?

Madhur Deora
CFO, Paytm

Hi. Good morning.

Vijit Jain
Director of India Internet Research, Citi

Apologies.

Hi, Vijay. Hi, Madhur. Good morning. Congratulations. Good set of numbers here. Two questions from my side. One, is digital gold sales a decent contributor to revenue and margins for you? I know you highlight on the app, more than five million customers purchase gold, and you also sell gold daily. You have a couple of products there. So just a quick word on that one. Secondly, I wanted to know, good to see your consumer UPI market share has started to go up, 5.7% last quarter, 6.2%. You've highlighted that as well. Where would you think you can get to in the near term on that front? Last question from my side, I'll just ask all my questions together if that's okay. On the online business, are you going to focus mostly in expanding that in the D2C arena, in the new online ventures arena?

Where do you think the best opportunity for you lies? Those are my questions. Thank you.

Vijay Shekhar Sharma
CEO, Paytm

Yep. So I'll start from the 3 to 1. So online, our bet is lying that basically we could not onboard many merchants while we were serving the current merchants. So current merchants that we were serving versus the gap that has existed is a lot of D2C merchants and so on. So I'm sure you can very easily comprehend that our offering is more consolidated, not just online for online players, but online plus offline because we day one built it like that. And then we also have a consumer over these merchant players, those who very completely lack that play that you can do. So we are not looking at it as purely payment processing, which is a very thin margin business, rather.

We are looking at it as how can we increase the business of this person? So it's a commerce-led business plan that we have on online, and that inherently inherits that only large enterprise processors are not useful because they have their own businesses of acquiring consumers. So you can see the direction there. UPI share, market share, I want the world, and I want it now. What kind of question is that? I mean, we want to solve for market share concentration risk by our organic technology plans. That's it. That's our ambition. That's our mission, and we will keep at it. And I am very happy to tell you that we earned the right to be that once regulator permitted us last October. So let's remember, we are less than one-year-old company men. It's every customer wants to be reacquired, and that is what somebody should see.

So I'm happy to see that you notice that. What is the ambition? Market share concentration problem solved. That's it. Nothing else. We will keep running from that. And finally, on the gold, it's an easy one. I mean, it works. People have their ways to acquire because we did the SIP and mutual fund sales and so on. And then we discovered that there is a—I'm sure you know that digital gold as a category was built by Paytm. And we just saw that customers are rather more comfortable with gold and that every day gold numbers are showing up and so on. So it's just I started to generate self-interest in the customer. We don't look at it as our winning bet or losing bet. We look at it as a very consistent customer retention bet. Why do we give customer name like this?

Because I believe if customer has a lock-in on us with this, he will stay longer term. So we don't look at it as a margin or classic revenue product, but we look at it as let's retain the customer by him committing something on our platform.

Madhur Deora
CFO, Paytm

Got it. Thanks, Vijay. And yeah, just a quick follow-up on that. So I mean, what I was trying to get at is I'm assuming these would have some take rate for you as well, right? I mean, some take rate either as a processing digital gold transactions, etc., and must be a good profit pool.

Yeah. So the answer is that I would take down the take rate of the industry with our volume. You've seen us that we did it in many categories, and we will do it. I rather would prefer to sell it on a least margin leftover so that we can take care of the payment processing. For a payment processor, this is too large number of numbers. It is rather easier for me to sell larger volume. So among the take rate, absolute value of profit, and the number of customers, number of customers, retention.

Vijit Jain
Director of India Internet Research, Citi

Got it. Got it. Thank you. And you've expanded internationally in quite a few geographies now. I'm wondering because I see some commentaries around this, is your interest in the Indian diaspora consumer side business here? There are remittance side businesses and opportunities there. No?

Madhur Deora
CFO, Paytm

Too exotic for us. We simply believe our merchant stack is very replicable, repeatable, and we will try that wherever we try that.

Vijit Jain
Director of India Internet Research, Citi

Thank you for that.

Madhur Deora
CFO, Paytm

Our focus remains, as we have stated before, which is the merchant side business. We haven't quite expanded yet in the sense that we have set up. There's a lot of foundational work that has been done. So we have created these entities in areas where we have concrete plans now. Over the next 3-6 months, there might be a couple of announcements with respect to what specifically we are doing and what partnerships we have entered into.

Vijit Jain
Director of India Internet Research, Citi

Got it. Thank you, Madhur, and best of luck to you guys. Thank you so much.

Madhur Deora
CFO, Paytm

Thank you.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Vijay. We will take the next question from Pranav Kshatriya from Emkay, followed by Rahul Jain from Dolat Capital.

Pranav Kshatriya
Equity Research Analyst, Emkay

Hi. Thanks for the opportunity. My first question is on financial services. Good to see a growth, double-digit quarter-on-quarter growth on that product. Can you give some color on what exactly is driving that? Because there's a personal loan, there is Postpaid, and there is Paytm merchant loan. A lot is happening. So some color on that. And secondly, bookkeeping question. Other direct expenses have gone up by 16% quarter-on-quarter. So what is driving that? So these are two questions.

Vijay Shekhar Sharma
CEO, Paytm

Yeah. So simple thing is that, and you might have heard from the early part that I've said that in the consumer side credit, we are adding BNPL as a foundational way to expand on it. So a little bit of growth on that. Then secondly, which also means that we are less interested and less distributing just a personal credit, which we believe everybody who has an app can do it. So we don't think that is a very differentiated mode. So we rather are doing it like this that we'll take over the distribution-led business. So it may look flat, but internally, it would be very important to build a mode of payment-led credit instead of just distribution of credit, which is traffic-led. Okay? Now, this being the personal loan, merchant loan is consistently growing.

There is a great understanding by the industry creditors or merchants, both sides, that you do good, you get good credit, you do, and these are very good quality merchants and very good effort that Paytm puts in. So that is, anyways, the core reason. But at the same point, our personal loans have gone into this. And yeah, Paytm Money started to show green shoots.

Pranav Kshatriya
Equity Research Analyst, Emkay

So I mean, equity broking share on a sequential basis would have sort of gone up, gone down because I did see a little bit of marketing around MTF.

Madhur Deora
CFO, Paytm

Yeah. A little bit gone up. A little bit gone up. Huge expectations internally from the team.

So market share went up a bit, and monetization went up a bit more than that because of MTF product and so on. On your second question, Pranav, other direct expenses, it's a combination of FLDG, which goes there as our merchant-owned business is scaling, and also a little bit higher collection cost. Those are the primary drivers.

Pranav Kshatriya
Equity Research Analyst, Emkay

Okay. Cool. Thank you. That's it from my side.

Madhur Deora
CFO, Paytm

Thank you.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Pranav. We will take the next question from Rahul from Dolat Capital, followed by Suresh Ganapathy from Macquarie.

Vijay Shekhar Sharma
CEO, Paytm

Morning, Rahul.

Rahul Jain
Director, Dolat Capital

Yeah. Hi. Morning. Basically, I have two questions. Firstly, if you could have you since you have mentioned about the consumer monetization side, if you could highlight some of the largest use cases you think could drive the momentum and some early metrics on the Paytm AI app, if you want to share that.

Vijay Shekhar Sharma
CEO, Paytm

A single metric on Paytm AI, I want to tell you, Rahul, is we have a funnel that converts 30%+. I mean, it is shocking that you talk to AI and say that, "I want to book the cheapest ticket between Delhi, Bombay, and next week." And it has seven days, and it has any hour of the day. And people find something so phenomenally good that they're converting 30%, one-third conversion of an AI query. I mean, that is phenomenal for me because these are minuscule, less than 1% on a very large scale of OTA, and 1% is considered very good. So check-in is, I mean, I'm loving the product differentiation, technology differentiation.

It is one of the AI-first products that we talked about, by the way, just in case, so that you're doing something where the AI takes the lead instead of a traditional way of doing it. So very, very happy with it. [Foreign language] .

Rahul Jain
Director, Dolat Capital

Yeah, I was saying [Foreign language] what are the bigger use cases on the consumer monetization? You mentioned five, six names, but value-wise, if you think you can highlight one.

Madhur Deora
CFO, Paytm

Yeah. Absolutely. I think wealth, so credit, credit, wealth, and this e-commerce equivalent, which is called travel or deals, etc.

Rahul Jain
Director, Dolat Capital

And just lastly, any device penetration, or you can say penetration on lending on the device merchant, do we track this number, and what do you think is the right potential out here? Because I think this is the biggest moat we have.

Madhur Deora
CFO, Paytm

Yeah.

It's currently about 7% on our, roughly just under like 1 million loans a year, which is also similar to 1 million loans outstanding at any given point of time. On the device merchant base.

On the device merchant.

Rahul Jain
Director, Dolat Capital

So device merchant-based.

Madhur Deora
CFO, Paytm

So device merchant-based only, roughly 7% of that. And it has been sort of going up, give or take 1% year-on-year. Just to remind everyone, so the three main drivers of our merchant-loan business, in a sense, number of devices, which is growing at about 27 lakh year-on-year, percentage penetration, which is broadly growing at about 1% a year, give or take, and then average ticket size, which has been growing, if you look at last four or five years, compounded about 15% a year, and slightly higher than that. And the last one has been driven by the fact that the repeat behavior on the platform is very, very strong. I remember five years ago, people had questioned as people want to take higher ticket sizes, will they really come?

So in our model, five years ago, we had actually not assumed increase in ticket size. And in fact, that has ended up being one of the major drivers for the growth of the business, which is very positive because you obviously know a lot more about somebody who's a repeat in the first-time world. And it's much more predictable. So it has been those three drivers for the business, penetration rate being one of the three.

Rahul Jain
Director, Dolat Capital

Yeah. Madhur, just one subset of that question was, is there a number that we have identified that, okay, this is the in terms of the transacting data or any other way you identify your filter, what is the right potential market? So 7 is the current thing, but what is an ideal number that you could reach eventually?

Madhur Deora
CFO, Paytm

Let's say this number could get as high as 20%. Our whitelist base is 40%-50%, typically.

Rahul Jain
Director, Dolat Capital

Yeah.

Madhur Deora
CFO, Paytm

Right? And I'm assuming that on a whitelist basis, not everyone will need a loan even once a year. But just to be clear, when we think about the business, we don't think about primarily can we drive penetration higher. We think about product-market fit. We think about repeat behavior. Obviously, we think about asset quality of partners for partners. And then on the merchant payment side, we think about, hey, are we getting relevant merchants on the platform? Are we getting high engagement from those merchants, which makes our life much easier? And penetration rate sort of ends up being the output metric.

Rahul Jain
Director, Dolat Capital

Yeah. Thank you. That's all from my side.

Madhur Deora
CFO, Paytm

Thank you, Rahul.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks, Rahul. It seems that Suresh has dropped off, so we will take the next question from Param Subramanian from Investec, followed by Jigar Walia from OHM.

Param Subramanian
Equity Research Analyst, Investec

Hi. Thanks. Good morning, Vijay and Madhur. Hi. So my first question is on the payment processing margin guidance. So we are currently trending comfortably above our long-term guidance. So are we going to revisit this now? Because some of this seems to be a megatrend, right, on credit penetration picking up?

Madhur Deora
CFO, Paytm

I think I said that earlier. We'll probably look at that in the next 2-3 quarters. But currently, we are seeing quite a solid.

Param Subramanian
Equity Research Analyst, Investec

Actually.

Positive trajectory.

Vijay Shekhar Sharma
CEO, Paytm

Yeah. Actually, it'll materially change when the MDR chatter settles. If there is no MDR chatter this year, then it stays in the same sequence, and we continue to see these kind of merchants that we are adding. So there will be a little bit of that, etc., but normalizing here. At the same point, I'm aware we'll dramatically change it because as an acquiring side, there is a huge amount of upside on MDR. May not be on the consumer app, actually. I just wanted to be reminded. All the money goes to the bank. How much of you how much a big app can negotiate money off the bank is banks losing money. It is a bank losing money. Here in acquiring, you have a responsibility. In consumer side, you're just a layer like a leech on top of a bank.

Also, I mean, sort of in a very indirect sort of way, it also depends on whether there's market-enforced discipline on our peers. So if our peers are doing adjusted metrics and we're doing real metrics, then resource allocation can work a certain way. I have to say the market discipline has been okay. I'm not sort of I particularly feel like last one or two years has been land grab mode, but it's good that that will continue.

Param Subramanian
Equity Research Analyst, Investec

Fair enough. Thank you. On the subscription revenue piece, right? So you said currently roughly we're trending at INR 60 a month sort of rental. Where was this a quarter or so ago? Because I think coming back to a question that was asked earlier, basically quarter-on-quarter, your net payment margin, that number is lagging the quarter-on-quarter GMV growth. So it seems to be led by the subscription revenue. So where would your, say, rentals be versus, say, a quarter ago or so? Yeah.

Vijay Shekhar Sharma
CEO, Paytm

So if I think what I want to tell you is that if a merchant gets a loan, our loan team subsidizes and subventions and removes the subscription, actually. So [Foreign language] subscription [Foreign language] Now, you may think that subscription has got reduced while the merchant has become higher valued. So the business model to be looked at is actually merchant subscription, merchant MDR, and credit or any cross-sell. That's the stack. It's like saying voice revenue [Foreign language] subscription [Foreign language] ARPU [Foreign language] revenue [Foreign language] customer [Foreign language] So that is where the approach is. So a quarter back, I don't know the number, Madhur, would know.

But at the same point of time, I'm not so gung-ho or less concerned or more concerned about this number because I think acquiring more number of merchants and capturing more GMV of the merchant whom we can cross-sell, upsell, and monetize is the approach that I personally carry. Number is probably.

Madhur Deora
CFO, Paytm

Yeah. The number was slightly higher. You should also know that we do factor that like-for-like subscription per device, even besides the subvention that Vijay mentioned, should go down some low to mid single digits every year. Our efficiency on CapEx and OpEx should be higher than that.

Param Subramanian
Equity Research Analyst, Investec

Yeah.

Madhur Deora
CFO, Paytm

Right? So we are very conscious that there should not be lack of efficiency on our side that we are asking the merchant to subsidize. Right? We need to get more and more efficient so that merchant is getting the device as efficiently and as cheaply as possible. So that goes to sales productivity, that goes to CapEx, that goes to OpEx efficiency, and so on.

Param Subramanian
Equity Research Analyst, Investec

Fair enough. Thanks, Madhur. One last question, if I may. This quarter-on-quarter decline in other indirect expenses, is it almost entirely the IPL?

Madhur Deora
CFO, Paytm

I think so. The big decline is because of IPL. There are things that we continue to do on making sure overall we are efficient. So big decline is because of IPL. And also, we are doing a pretty good job of collecting receivables, including provision receivables in the past. So our provisioning policy is also pretty tight.

Param Subramanian
Equity Research Analyst, Investec

Fair enough. Thank you. Thank you and all the best, Vijay and Madhur. Thank you.

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks. Thanks, Pranav. We will take a last question of the day from Jigar Walia from OHM Group. Jigar, you may go ahead, please.

Jigar Valia
Research Head, OHM

Yeah. Good morning and thanks so much for this opportunity. My question pertains to Vijay sir. You mentioned that we are still very early days and customer acquisition is the game still. And so if we have to look at it from a 3-5 years now, can the growth rates kind of really sustain, I mean, the kind of what we are trending and targeting and.

Vijay Shekhar Sharma
CEO, Paytm

I think as you've noticed, we've always said the customer that matters. We're not saying consumer market share, merchant market share. We are saying customer that matters, consumer or merchant. So in the customers that matters in consumers in India, based on next 3-4 years of economic growth and worthwhile, monetizable, useful, I'm going to say about 250 million customers is a good number for us to aim. I mean, what percentage of market would it be? That's for market to discover. But at the same point of time, I fundamentally believe we today's monetization machinery-wise have ability to monetize 250 million customers. Now, what market share? Market to decide.

Jigar Valia
Research Head, OHM

Got it. And while the land grab game still stays on, should we see an uptake in or meaningful uptake in depreciation going ahead? I mean, we've really benefited quite a bit. It's been amazing, but.

Depreciation in the market?

Madhur Deora
CFO, Paytm

I think because our CapEx was quite low last year and much higher the year before, and we have broadly 2-3-year depreciation policy. So next year, you should not see an impact. But as we increase CapEx for deployment, then yes, the year after that, there might be an increase.

Jigar Valia
Research Head, OHM

Helpful. And lastly, congrats on the Paytm Check-in and the AI thing. It seems interesting. But from a spend perspective, or this thing would, and no, that really comes after wealth. So I'm hoping.

Vijay Shekhar Sharma
CEO, Paytm

I think all our businesses are wise enough, self-sustaining enough. In other words, we are not dumping money, throwing money on those things. They are self-learning. We have customer traffic. We have insight. We have built it on past. So these are our rather monetization stages instead of investment stage. But at the same point of time, I will continue to invest in this business because I think there is an extraordinary opportunity. There is a curve in consumer behavior. There is a curve in technology. And that is where the opportunity.

Jigar Valia
Research Head, OHM

Got my answers. Thank you so much and best wishes.

Madhur Deora
CFO, Paytm

Thank you so much.

Anuj Mittal
SVP, Investor Relations, Paytm

Thank you so much.

Thank you. Really appreciate everybody who joined us because I think this was the last question.

Madhur Deora
CFO, Paytm

I think we're nearly 100% video on.

Vijay Shekhar Sharma
CEO, Paytm

100% video on. Thank you so much. You guys are really great.

Madhur Deora
CFO, Paytm

Appreciate that.

Vijay Shekhar Sharma
CEO, Paytm

Support. One thing, Madhur, I just missed was AI question. I had some data guys. I'm not going to answer those numbers right now. But to the team that is doing AI and to the team that when we internally are building agents that outrun and out-execute LLMs, LLMs have a limitation of pretending that they are the answer to the world problem. But when it comes to real-world problem, they are not able to solve it. That is why the gap between the quick deployment of AI, considering everybody uses software and how everything could have not become AI just in case. That offers an extraordinary opportunity. I'm very proud of the team that is building these agent capabilities in our company. I'm going to show you some index. This is our index that you could.

Madhur Deora
CFO, Paytm

Best for the last type of thing.

Vijay Shekhar Sharma
CEO, Paytm

This is evaluating language model on real-world enterprise.

Madhur Deora
CFO, Paytm

This is a special treat for people who decided to stay well beyond 9:00 A.M.

Vijay Shekhar Sharma
CEO, Paytm

Yeah. So the keyword is this is real-world enterprise statement. So businesses have to use real-world use cases. And for that, this benchmark shows up. And your favorite company tops this on today's PAC number. I mean, I'm very proud to say we are much ahead of ByteDance, Alibaba, and even AT&T. And we're talking about.

Madhur Deora
CFO, Paytm

Snowflake.

Vijay Shekhar Sharma
CEO, Paytm

Yeah, Snowflake. Everybody. And actually, it is not just number 1 for one use case. We are also on the number 6 use case that we are showing up here. Guys, you are underestimating the power of ability of companies that will not only leverage AI by asking their vendor to deploy, but they will create the use cases and they will create the use cases for optimizing cost or expanding the business line items. I'm formally very happy to say this. This goes especially to the team that did it. With that intention that we will keep not just playing along, but we will lead the race of AI in the country. I mean, the attention to the artificial intelligence and capability of agent is extraordinary. That is what will be the special attention in my life personally. That's numbers. You're seeing it.

Thank you so much for joining. It was great to see you all in the early morning. Anything else?

Anuj Mittal
SVP, Investor Relations, Paytm

Thanks. With that, we come to an end of this call. A replay of this earnings call and the transcript will be made available on the company website subsequently. Thank you all for joining us at 8:00 A.M. You may now disconnect your lines.

Vijay Shekhar Sharma
CEO, Paytm

Thank you very much. Adios bye.

Madhur Deora
CFO, Paytm

Cool.

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