Today, we will actually provide you the highlights of our second quarter of financial year 2024, presentation. First talk will be Srikanth, who would talk about the consolidated numbers first, followed by Kiran and Anshuman walking through the Jio performance. And then, Dinesh will walk you through retail, then Sanjay Roy for E&P, and then Srikanth back again for O2C and the summary. Over to you, Srikanth.
Thanks, Srini. Good evening to all of you. Let me start off with the highlights for the quarter. It was a quarter of the EBITDA as a record that almost INR 45,000 crore, which is about $5.4 billion. It was up 30% year-on-year, and we saw performance, you know, performance across all the segments. Net profit, we delivered again close to INR 20,000 crore, that is $2.4 billion, even that was up 30%. Consumer business, very strong. Retail was the highest quarterly EBITDA, strong footfalls and an 80% margin expansion. Our digital services growth, led by network, network relationship, strong subscription, subscriber addition, and growing 5G adoption with more than 70 million people having migrated to the 5G network.
O2C EBITDA was very strong on the back of domestic demand, which held up very well, firm fuel cracks and specifically PVC delta. Another upside came from our KG-D6 gas production, which was sharply up, and also which actually led to a strong performance for our oil and gas segment. So just the quick highlights before, and I'm sure my colleagues will take you through in more detail, but if you look at retail, at INR 77,000 crore, Revenues were up 19%, EBITDA at INR 5,820 crore, which was up 32%. So we saw, you can see on a year-on-year basis, the store expansion numbers, the area under operation at 71.5 million sq ft, which is again up 31%.
We saw, in this quarter, festive demand and growth across segments. In fact, we had the best ever Independence Day sale, which was for consumer electronics, which recorded a 23% growth. If you see the store additions, we had 471 new stores in this quarter, and when you see the growth over the year, it is more than 2,000 stores. Moving to digital services, revenue, close to INR 32,000 crore, up 11%. EBITDA, INR 13,500 crore, up 12.5%. Again, if you see the subscriber addition, we had 11.1 million in second quarter, and on a full year basis, if you were to compare year-on-year, 32 million. Data traffic was also higher, close to 29% growth, which is 3.63 exabyte of data.
Clearly, you can see traction across, and the fact that the offering is significantly differentiated has led to customer engagement, which you are also seeing in terms of translating in terms of earnings. On O2C side, the INR 1,48,000 crores of revenue, which is lower by 7.3%. That's more on the back of oil prices.
Even PVC margins were higher, and we continued to benefit from optimized feedstock sourcing. Overall, SAED was lower, but that was also in line with the weakness in the middle distillate cracks. However, the offset has been the fact that the domestic demand has held up pretty well. If you look at polymer demand is up 25% year-on-year. Polyester demand is up 12%. Oil demand is up about 5%. So overall, you know, the Indian demand is holding very well, and given that we are, we largely supply more than 85% actually gets supplied into the domestic market, we benefited. So people are also, you know, you could see downstream sector restocking with lower prices because these prices are, you know, some of them are two-year or three-year lows.
So you could see demand coming in terms of restocking. On the oil and gas side, as I highlighted, revenues at INR 6,620 crores, up 72%. EBITDA, close to INR 4,800 crores, up 50%. And these are all-time highs. And also, when you look at it, it is benefiting from strong incremental volume, both gas and condensate from the MJ field. And which just with the numbers, just the KG-D6 production alone is now on an average, averaging about 20.3 MMSCMD versus what it was in 19 MMSCMD in second quarter of FY 2023. So these are the numbers.
When you bring them together, you know, revenues are INR 2,56,000 crore, almost flat there, but EBITDA, as I highlighted, INR 45,000 crore, which is up 30%. As I mentioned, as you saw, all the EBITDA has been across the board, all the segments have done well. In this quarter, you could see that the flow through of EBITDA going into the net profit there. On a standalone basis, if you were to see, JPL is up 12%, RRVL up 21%. There you can see that the net profit growth in the consumer business were tempered by higher depreciation, you know, with accelerated asset growth and higher network utilization.
This is just the bridge for second quarter on a year-on-year basis. Again, across the board, you can see all the businesses contributing. And, primarily on O2C side, you can see the sharp increase there on the back of gasoline and PVC margins. Oil and gas, you know, EBITDA was driven by volumes in KG-D6. Retail benefiting from a much more broader, broad-based revenue growth in each of these categories. For example, fashion and lifestyle was up 32%, grocery 33%, consumer electronics about 11%. And digital services, again, benefiting from the from the numbers that I talked to you on the subscriber growth, as well as ARPU was slightly higher, contributing to the overall mix.
This is just the sequential quarter, highlighting the fact that in the O2C segment, you know, fuel cracks, PVC delta, you know, helped in terms of delivering on the numbers. Oil and gas, the ramp up of MJ Field, on retail, benefiting from the store expansion, higher footfalls that we saw, and the festive season campaigns, et cetera. All of them done their bit in terms of you know, seeing that growth. On digital services, data traffic growth, we're starting to see the benefit of Jio Bharat Phone and the increase in subscribers, both on a quarter-on-quarter basis as well as year-on-year basis.
Bringing it to the balance sheet, net debt at INR 1,17,727 crore is lower by INR 8,000 crore versus what it was in March. You know, our operating cash flows, which we have been highlighting, funded largely the CapEx of INR 38,815 crore, which, as you know, primarily was towards 5G rollout and also for building our retail ecosystem. The net debt was lowered on the back of the capital raise that we did of INR 10,347 crore. This is for Reliance Retail, which we raised from QIA and KKR. That is reflected in the net debt number.
The amount which we have raised, an incremental INR 4,967 crore from ADIA, you know, comes through, will come through in October. And, you know, we do expect that the CapEx intensity will significantly decline, given that our 5G network rollout is expected to be completed by end of this year. So in overall, you know, cash flows continues to be strong, balance sheet is strong, and the fact that we continue to have a superior rating, you know, augurs well overall. With this, I'm going to request Kiran and Anshuman to take us through on the Jio side.
Thank you. Thank you, Srikanth. As usual, we'll start with the key business updates and follow it up with operating metrics, and the financials. I think the key theme this quarter has been the phenomenal rollout, which continues of Jio True 5G. As we speak, over 1 million 5G cells are deployed by Jio on a pan-India basis, which is also being used now by more than 70 million subscribers who have migrated from our 4G services to 5G. So healthy utilization getting unlocked against the investment and the capacity that we are building.
In total, more than 150,000 towers today across the country carry both the bands, the 700 MHz band, as well as the 3,500 MHz band spectrum with respect to our cells. And as we speak, the monthly 5G traffic has crossed 1.5 EB on a monthly basis. Now, the key story here is that there are nominally more than one operator in addition to Jio rolling out 5G across India. But the fact on the ground is that more than 85% of the 5G cells deployed in the country today are from Jio. So that is the real reason why you are seeing the rapid adoption on our network as opposed to other operators.
This 5G rollout significantly enhances our already well-established competitive position in the market. We are seeing dramatic adoption across key segments, especially the youth segment. They are really heavy users of data, and we can see that the adoption of Jio True 5G is the highest in this segment. Equally, if you look at the penetration of premium devices on Jio's network, looking at the numbers that we had in March of devices which are having an average selling price of more than INR 20,000 as a as a benchmark, that base has doubled since, since March, between March and September. So that actually indicates that the premium experience and the premium services that Jio True 5G is rolling out across the country is also attracting people who have premium aspirations.
Equally, in addition to the mobility network, we have also launched Jio AirFiber, which is our fixed wireless offering, which is a promise of providing fiber-like speeds over 5G spectrum, to residences. This is augmenting our already well-established Jio Fiber, which is our optical fiber-based service, but really giving it, taking it to the next orbit with respect to the speed at which we can roll it out, across India.
The unique thing that Jio is able to do is that because of the fact that we are rolling out the standalone version of 5G, as opposed to our competitors who are using non-standalone, we are able to use advanced technologies like network slicing, which means that we are able to create dedicated capacity for homes which are not interfering with the capacity that we are deploying for mobility, which gives superior service to both audiences, but leveraging the same physical capacity that we have deployed on a pan-India basis. Also worth mentioning is that, I mean, there are some very interesting ads which have been, I would say, launched by some of our competitors who seem to indicate that their 5G rollouts have resulted in many people joining the network.
What is really left unsaid is that more number of customers have actually left those networks. And Jio is the only operator today in the country who has a consistent positive net adds, whereas the rest of the industry is actually quite negative when it comes to net adds. While they can talk about the gross adds, but the net adds story, there's only Jio who has added more than 11 billion customers over the last quarter, while everybody else has kind of lost subscribers.
I think, another testament to the fact that we have the 85% capacity share, as well as the pan-India rollout, the rapid adoption of premium customers and the youth segment on our network, all of that is further reinforced by a unique, first-in-the-world type of recognition that we have received. Ookla, which is a well-established provider of benchmarking services, especially when it comes to coverage, speed, and quality. For the very first time in the world, anywhere in the world, across even developed countries and so on, for the very first time, Jio has won pretty much all the 9 out of 9 awards that they have announced when it comes to mobile services.
Everything from the fastest mobile network, to the best coverage, to the overall best network, to the best mobile gaming experience, the best video experience, customer rating in terms of the top-rated mobile network, and specifically on 5G, the fastest 5G, the best 5G mobile gaming, and the best 5G mobile video experience. So all nine metrics that they announced, Jio has won outright. The other leg that we are very, very much focused on, and this has been a consistent theme from the time Jio launched, is to eradicate 2G services from India. So this is what we call creating a 2G Mukt Bharat. Of course, our 4G network and the 5G network is pan-India. It is the highest quality, most affordable network.
But there remains a problem with affordability of devices, which has still kept a lot of 2G customers from being able to join our network and take advantage of all of the rich services that we offer. So Jio Bharat is a recent step that we have made in that direction. We have launched a series of devices, multiple models under this umbrella of Jio Bharat. The entry price point of this device is less than INR 1,000, which is, I would say, on par with most 2G phones, if you can think about it, and we are offering a fully capable 4G entry-level smartphone in the hands of the 2G customers in India. And we are seeing a substantial adoption of that, especially through MNP. So that means people are actually porting their numbers and coming to this device.
The real secret behind that is even on such a sharply priced device, we are able to offer a rich video experience, music experience, both on streaming, video-on-demand, as well as live, and even features like UPI, which obviously brings in financial inclusion. So all of these services are really creating a differentiated offering, even on a sharply priced device, which is something that 2G users are loving. In addition to that entry-level price point, we are also creating a good, better, best type of a ladder, where people have an option to even go for bigger screens and other added features for a slightly more... By putting in a little bit more money, they are able to go after slightly better devices as well.
So great lineup of devices that we are offering to the 2G segment in India, and we are confident that this dream of 2G Mukt Bharat will happen sooner because of this. On the AirFiber side, which is our, like I said, the fixed wireless, we are seeing tremendous demand. We have launched it very recently in a few cities across India. Very shortly, we are looking to open it up across India. What we are finding is that a large proportion of the non-fiber-covered areas are really the ones clamoring for this device, because they've seen what Jio Fiber can do in certain parts of the country, and with the AirFiber now, they have a very quick way to get those services into their homes.
What we are doing as we speak is, obviously ramping up the entire supply chain of all the equipment that is needed to connect these homes using 5G technology. And also ramping up, obviously, the additional go-to-market aspects, including feet on street, who can go and install these in those homes. I think really the target for us is that ambition that we had of connecting north of 100 million premises in the quickest possible way, is now getting rapidly or substantially accelerated because of the AirFiber. And if you look at the plans that we have offered, again...
From, from, there's a whole ladder of plans that people can choose from, from anywhere as low as 30 Mbps to all the way up to 1 gigabit of speed that they can choose from. At the top end, it absolutely mirrors the capabilities that we have from our optical fiber service. There's a full lineup of services, extremely affordable, bundled with a rich bouquet of content, everything from live channels to OTT apps, including in, in, in some of the, in most of the plans, even popular services like Netflix, Amazon Prime, and of course, JioCinema from the Jio stable, in addition to 14 other well-established OTT apps, all bundled as part of the subscription that people take on AirFiber and AirFiber Max.
On the enterprise side, again, we are making quick progress today, as we speak. In addition to mobility and home that I spoke about, if you look at all of the large named enterprises in the country, Jio is present across 85% of them. So that means we have a relationship with more than 85% of the larger named enterprises. The top 20 banks and more than 400 DFSI accounts, which is a big segment in India, in the financial sector, run on Jio connectivity today. When it comes to bids from the government sector, again, we are seeing more than 85, more than 80% win rate when it comes to open bids.
Again, showing recognition and adoption of Jio services, both in enterprises as well as large enterprise segment. Also heartening is that beyond connectivity, now we have a whole slew of other services spanning the Internet of Things, connectivity, platform as a service, and cloud. And what we are seeing is more than one out of four enterprise customer, that's more than 25% already, is using two or more Jio services. So that I would say the attach rate of additional Jio services is also increasing with every passing day. And the heartening thing in all of this is that while we are deploying our 5G services, I spoke about both on the mobility and the home segment and also on the enterprise segment.
The great news is that all of this is supported by our own indigenous stack that we have built, and an entirely cutting-edge next-generation stack, cloud-native to the core. Today, it is handling 100% of the 5G traffic that is operationalized on the Jio network. We are also now starting to deploy our own software-defined radios into our network. I would say in terms of adoption of the latest 3GPP standards, we are among the best in the world, in fact, probably even ahead of the world when it comes to advanced adopting some of the... Not just adopting, but operationalizing at scale some of the more advanced features as we spoke about in Jio True 5G.
All of that backed by our own operating stack as well. So in addition to the core 5G technology, we also have the operations support system and the business support system, increasingly on Jio's own software stack. More than 100 unique types of network elements, we are able to both our own as well as from our global technology partners, we are able to manage through the stack. The 5G core is O-RAN compliant. O-RAN is one of the more advanced radio access network technologies that the world is looking to adopt. We are already compliant with respect to supporting those. And at the heart of it, such a large network with so many moving pieces cannot be managed by humans.
So largely, the entire AI ML stack that is required to manage this at scale and opt to continuously optimize it, is also something that we have done. So this entire end-to-end stack, which is required to operate, this, cutting-edge 5G network, is already deployed, operating at scale, and this, positions us extremely well to compete in the private 5G market, which is obviously what is relevant for enterprises, not just in India, but globally, and also to be the partner of choice for many telcos, even, if you're looking, beyond the shores of India. So that's something, that we can also feel, proud about looking forward. With that, I think I'll hand it over to Anshuman, who can talk about our operating numbers and, financials.
Thank you, Kiran. Hi, good evening, everyone. Quick update on the operational and financial highlights for the quarter. We have seen steady growth in subscriber addition in this quarter, and the numbers increased to 11.1 million. So it's been a steady increase quarter after quarter, unlike all the other operators who've been losing subscribers in this period. Scaling up of the digital platforms, combination of which has resulted in the revenues going up at the consolidated level to INR 26,875 crores, and EBITDA going up to INR 13,528 crores, a 13% year-on-year increase in EBITDA. As I said, 11.1 million subscribers net addition during the quarter, so we ended the quarter at 459.7 million subscribers with an ARPU of INR 181.7.
ARPU has been growing, again, steadily quarter after quarter, mostly on account of the improvement in subscriber mix, as well as greater data consumption. Please do keep in mind that we currently do not charge for the 5G services till such time that, you know, the services are commercially, commercially made available. We are still rolling out the network, so that data consumption is not leading to any additional revenue at this point in time. In terms of data traffic, very strong growth. The total data traffic for the quarter was 36.3 exabyte, up 29% year-over-year, with increasing usage on both the 5G network as well as higher engagement on the home STBs.
We are leading the industry transition now into the 5G phase on the mobility side with our 5G superior network and the Jio Bharat devices for the 2G users, for them to upgrade to digital services, and then the Air Fiber for homes and SMBs, which is also now launched and gradually ramping up in the market. As I said, we have been increasing the pace of subscriber addition with our superior network and, you know, better quality service offerings that we're giving. Over the last four quarters, the pace of subscriber addition has picked up, and with the 5G rollout getting completed, this should only accelerate. We added 3 exabyte of data traffic for the last two consecutive quarters.
Data attraction, the overall data consumption on the network continues to grow very, very rapidly, and that's a healthy sign. You know, we are always very focused on creating the, the whole digital ecosystem, getting people more engaged, more active on the network. That clearly is happening over the last few quarters. The per capita monthly data usage has increased by 20% year-on-year to 26.6 GB per user per month now. Air Fiber will further accelerate the subscriber momentum in the next few quarters. Coming to the key operating matrices for RJIL, our connectivity business. The customer base, as I said, we ended the quarter at 459.7 million subscribers. That was a net customer addition of 11.1. ARPU for the quarter came in at 181.7.
You know, this was mainly on account of increased, you know, better subscriber mix and increased data usage. Again, reminding that we don't - we are not currently charging for any of the 5G data consumption on the network. The total data consumption was at 3,600 crore GB, and voice consumption continues to remain very healthy. Moving on to the financial numbers for RJIL, the connectivity business. The operating revenue for the quarter was at INR 24,750 crore, and the EBITDA was at INR 13,059 crore. EBITDA margin increased further to 52.8%, playing on the operating leverage theme that we've spoken about.
As we start getting more traction on 5G and Home, we expect this to continue to grow further. A summary of the Jio Platforms Limited consolidated financials: Gross revenue for the quarter was at INR 31,537 crore. Operating revenues at INR 26,875 crore, which in dollar terms is $3.2 billion for the quarter. EBITDA came in at INR 13,500 crore, so $1.63 billion for the quarter. EBITDA margin at 50.3%, and profit after tax of INR 5,300 crore, growing by 4% quarter-over-quarter, but almost just 16%-17% on a, to 12% year-over-year growth in the profit after tax for this quarter.
With that, I'm going to hand over to Dinesh to go over the result summary for Reliance Retail.
Hi. Thanks, Anshuman. Hi, good evening, everyone. On the retail business, we had delivered a 19% year-on-year growth in gross revenues, which is a pretty healthy growth. If you look at across consumption baskets, grocery grew at 33% on a YOY basis. Fashion lifestyle grew at 32%, while consumer electronics consumption basket grew at 11% YOY. The EBITDA growth was at 32%. We continue to see the benefits of operating leverage. Our EBITDA margin from operations there was 8.1%, which is a 70 basis points growth on a YOY basis. Grocery and fashion lifestyle continue to be the key drivers of growth in EBITDA for our business.
As we discussed earlier, we raised INR 15,314 crore of equity from global investors, QIA, KKR and ADIA. We also completed the transfer of our warehousing assets to an InvIT entity, and total consideration of INR 5,150 crore was received on twenty-fifth October. Our operating metrics continue to show significant scale. Our footfalls grew at 41% YOY. The customer base was up 27%, and our number of transactions was up 25% on a year-on-year basis. We continue to invest in expanding our store network. We opened 471 new stores during the quarter. The total retail sales area stands at 71.5 million.
We continue to focus on launching new formats to better serve our customers, as per their needs. During the quarter, we launched a new format called Yousta, which is a fast fashion-focused, youth-focused format, which is doing reasonably well, and we are scaling up this format in the coming quarters. M&A group continues to be a core part, a theme for us to expand our capabilities. During the quarter, we completed acquisition of majority stake in Ed-a-Mamma , which is a kidswear brand, as well as we completed acquisition of controlling stake in Superdry IP for India, Sri Lanka, and Bangladesh territories. We own the IP, and we can expand further categories in this brand.
Our overall revenue of INR 77,148 crore, EBITDA at INR 5,820 crore. Our digital and new commerce businesses contributed 19% to our gross sales during the quarter. So broad-based growth across channels.... Looking at the financials, our revenue was INR 77,000 crore, which is $9.3 billion. EBITDA from operations at INR 5,600 crore, which is $675 million, 8.1% margin. Our total EBITDA was INR 5,800 crore, which was an 8.4% margin, and profit after tax of INR 2,790 crore, which is $336 million. Quickly covering some of the key highlights across our consumption baskets.
So on the consumer electronics, the focus continues to be on expanding our store network. We had the best ever Independence Day sales on August fifteenth, which was up 23% on a year-on-year basis. The growth was quite broad-based, driven through launch of new categories. There were mobile phone launches. There were promotions being run across different categories, as well as some of the regional festivals which fell during the quarter. All of them contributed towards growth. ResQ, which is a big differentiator for us, which helps us control the service that we provide ourselves to the customers, rather than being dependent on third parties. That continues to grow our network as well as improve the service quality.
Our product brands group launched new products as well as expanded the range that we offer in our existing categories. We launched the QLED TVs during the quarter. The merchant base, where our products are present, was up 2.6x on a year-over-year basis, and this continues to be the focus for this business. Our JioMart digital business, the growth was led by phones and high-end televisions. There, our merchant base was up 44% on a year-over-year basis. Moving on to fashion and lifestyle. Offline business delivered a pretty robust growth. This was in spite of the festival quarter falling entirely in the current quarter versus last year, part of the festival shopping happened in Q2. So we've had a reasonably robust quarter.
As I spoke earlier, we launched the YISTA format, and we are seeing very good traction, very good reception reviews from the customers. We also launched new concept stores under our flagship Trends brand. It's a future-ready store with a lot of tech and immersive shopping experience. And we have received very good response from customers, and we will be looking at scaling up this concept further. We continue to strengthen our own brands. Most of what we sell in our stores are our own brands, and we continue to explore various partnerships. Performax, which is our activewear brand, tied up with All India Football Federation to sell products, merchandise. Also Point Cove, which is another brand tied up with Viacom18.
We continue to invest in design and sourcing ecosystem to enhance our fast fashion capabilities and reduce time or concept to market time so that we have faster inventory turnaround, as well as we have a good pulse on what's selling in the market. We are relevant fashion in our stores. Just as a reference point, we added 1,000-plus new options every day during the quarter. It's a reflection of the success that we have been able to achieve in reducing our design to market cycles. Ajio, which is our online platform, continues to do very well and grow from strength to strength. We focus on catalog expansion. Options count were up 50% year-over-year. A lot of brands are our own brands, which are available only on Ajio.
We had Ajio All Star Sale during the quarter, which went off very well. We had strong momentum on new customer additions as well, and we added over 2 million customers during the quarter. Our partner brands business continues to dominate and lead in the premium brands and luxury segment. As you know, we have the widest portfolio of international brands and designer brands in the country. We continue to look for and partner with more brands and add into our portfolio.
During the quarter, we acquired majority stake in Ed-a-Mamma, which is a kidswear portfolio brand that further helps strengthen our kidswear portfolio.
We strengthened the partnership with the brand by acquiring a majority stake in IP rights for India, Sri Lanka, and Bangladesh territory. This is a very important brand for us, and we look to scale this up further. Ajio Luxe, which is our online luxury platform with luxury brands, again, continues to add new brands onto the platform as well as options which are available. The option count was up 61% on a year-on-year basis. Our jewels business continues to do well. We had good momentum and an improvement in operational metrics despite the gold rates continuing to be high. The focus remains on differentiating in the market through new designs, new collections, themes which are relevant for each market.
During the quarter, we've launched Varalakshmi, which is a south-focused regional collection, and we launched two national collections, Bella six and Abhar. Our new business is lingerie. We are making good progress. We are the largest player in this segment now. We continue to build on some of the marquee properties that we have built over the years. Our flagship event, Grand Lingerie Festival, did very well. It drove a lot of traffic across both our offline as well as online channels. We are looking to expand this category across our formats. Trends, Azorte, Centro, Abhilash, which is our multi-multi, multi-brand lingerie and beauty format, which we have recently launched.
Across all these formats, we continue to expand our in-house brands, and we operate across the spectrum from mid-premium to luxury. We are focusing on general trade, so that these brands have wide distribution, which will further deepen the penetration, and that continues to be a focus for all our brands in the portfolio within this segment. We also continue to enhance the portfolio through new launches. Thermals, athleisure, and pajama sets is what we launched during the quarter. Urban Ladder, the focus is on. It's an omni-channel business. The focus is on providing more and more touch points to the customer, where the customers can touch and feel the product through our experience centers, and as well as buy online or in the stores.
We are also expanding the category by putting it under the many of the Smart Bazaars that we have launched, so that it adds a new category into our Smart Bazaar portfolio. We have also recently forayed into the institutional sales within this segment. On the grocery side, again, we had a very strong quarter, 33% growth on a YOY basis. The growth was driven by our supermarket, hypermarket format, Smart and Smart Bazaar, which continued to do very well. Our flagship Paisa Vasool sale during August was a very big success. We had the highest single day sale on fifteenth August. We continued to push for general merchandise and other non-food categories, and the share continues to go up.
We had an interesting collaboration with many prominent brands to promote our Smart Bazaar format, Smart Bazaar Chaliye campaign. It was an industry-first initiative, where a lot of brands actually funded this initiative, driving traffic onto our stores. As the festival season starts, especially some of the regional festivals, we focused a lot on gift packs and other festive categories, which saw very good traction. One of the themes for us has been to look at regional brands, regional products, take them nationally, that helps us differentiate ourselves, as well as promote these regional brands, take them pan-India, which helps them scale much faster.
So that's something that we continue to focus on, in addition to premiumization, which is a continuous theme for us. We also continue our integration of our B2B grocery business with Metro, and that's something that's under progress. This will help us provide an omni-channel experience to merchants and further strengthen our value proposition for this segment. Our consumer brands business continues to have strong momentum across categories. Beverages, we had launched Campa earlier this year, and we had phenomenal success. We have launched many other brands in the general merchandise staples category. We had launched Independence. All of them continue to do well. The focus for the business has been to expand the distribution channel and deepen the engagement with general trade.
We delivered 4x year-on-year growth in revenue in this business during the quarter. Beverages it did exceedingly well and was up 7x on a YOY basis. Campa has had very good traction. As some of you might have seen, we launched a cricket-themed energy drink called Campa Cricket to ride on the World Cup wave, and that has seen very good reception from customers. Independence brand, which we had launched earlier in the year, continues its growth momentum. We are now expanding it nationally as well as expanding it to multiple categories. Our online businesses, JioMart and Milkbasket, continue to demonstrate sustained growth. There's consistent increase in traffic as well as average bill values.
We've been able to grow our average bill values on JioMart meaningfully through various initiatives. We onboarded MS Dhoni as the brand ambassador and launched the Jio serve campaign in October, which has seen very good success. Our Grand Independence sale saw very strong growth in traffic as well as growth in GMV of some of the newer categories like fashion and general merchandise that we have introduced onto the platform as we endeavor to develop JioMart as a cross-category horizontal platform. We continue to focus on platform enhancements to improve the experience for our customers as well as vendor partners. As some of you might have seen, we introduced the Smart Ingress in grocery within JioMart.
So now Smart Bazaar is available online. Whatever you buy on the store is available on JioMart as well and gets delivered to your home in 24 hours if you were to order online. Our catalog expansion continues. Option count was up 3x on a year-on-year basis. The seller base is up 2x on a YOY basis. So very good progress on developing the 3P category. That's it. Now I hand over to Sanjay for the oil and gas segment.
Thank you, Dinesh. Very good evening to everyone on the call. Just recap of the quarter gone by.
As we can see, we had a pretty robust quarter, on the back of KGD6 gas and condensate production. Essentially, in terms of quarterly performance, on a year-on-year basis, we've seen a 72% jump in revenues, which is about INR 6,620 crore growth. In terms of EBITDA, we've seen it grow by almost 50%, greater than 50%, about INR 4,766 crore. This is mainly driven by the improvement in production that we are now seeing. We are well on course, ramping up the production from the block, from the various fields, including the MA, the MJ field, to about 30 million standard cubic meters cumulatively from KGD6.
As such, even prices were better, as compared to the last quarter by almost 6%. In terms of KG-D6, MJ gas and condensate field, we successfully completed the commissioning as well as the performance test. All eight wells are on production, even as we speak, and are under ramp up. We are close to 30 million standard cubic meters. In terms of CBM, the production remains steady, the base production. And in terms of the 40 well program that we have initiated, we expect production ramp up to commence from the fourth quarter of FY 2024. We continuously look for opportunities in terms of accreting resources, so we will be drilling our first exploration well in early November. This is as part of our infrastructure-led exploration efforts.
In terms of production, as you can see, we are well on course to achieving 30 million standard cubic meters, which is nearly 30% of India's gas production, and also nearly 24,000 to 25,000 barrels of condensate. That's what we expect to achieve. Our focus will be now to sustain this production going forward. In terms of the overall markets, in a mixed, mixed aspects, in terms of the supply side, we did see strikes in Australia and a few leakages in some of the pipelines. Consequently, we did see lower supplies. However, we saw storages at historically high levels at about 96% versus five-year averages of 87%.
Now, overall, the LNG demand was quite tepid, and what we expect now is, in the short term, in the near term, the winter will play a key role. The severity of the winter will dictate gas price movements. Overall, the Indian gas market demand remains quite strong. In fact, in the quarter going by, we saw consumption of almost 180 million standard cubic meters, up 10%, from the earlier quarter of 162, mainly driven by gas-based gas turbine power sector, and also from CTD. As such, we are also aware that the ceiling price has been notified for this first half, and the new revised ceiling price is $9.96 per MMBtu for the second half of the year.
So overall, we expect, you know, gas prices to remain firm, and production will continue to grow to 30 million standard cubic meters. Thank you.
Yeah, thanks, Sanjay. Moving to the last presentation on O2C. You know, revenues are at INR 148,000 crore, lower by 7.3% on a year-on-year basis. That's more driven by the crude price that, you know, on a year-on-year basis fell by 14%. We had a strong performance in as far as the EBITDA is concerned, up 36% on a year-on-year basis and almost 7% up on a quarter-on-quarter basis. The year-on-year performance that we see in EBITDA was on the back of strong gasoline cracks, up 47%. In petrochemicals, petchem delta, PVC delta was up 7%. We also benefited from a strong domestic demand environment, and we will see those percentages in the subsequent slides.
Again, continue to benefit from, you know, feedstock sourcing. Of course, on the ACAD side, while at INR 606 crore, it was lower than what it was at the same time last year, which was INR 4,039 crore, it was also in a way compensated by the fact that mid-distillate cracks itself were lower. Petchem downstream contribution was impacted by, you know, lower delta in PE, down by 8%, polypropylene down 17%. The whole polyester chain, if you were to see it, was down about 13%. Clearly, downstream was impacted by deltas.
Of course, also the fact that, you know, it is in the context being a subdued, global demand environment, as well as the fact that it is also well supplied. In our case, it was to some extent offset by the fact that we had higher domestic sales, and also in a way benefiting from the sharp decline in ethane prices, which was down 46%. The lower delta was to some extent offset by Indian demand, as well as the fact that ethane prices were low. Quarter on quarter was again benefiting from fuel cracks, and PVC delta, which was up 23% on a quarter-on-quarter basis. This is the broader business environment.
If you were to see, overall, you know, demand environment looks strong with oil, you know, at $102.7, up 2.5 million barrels per day. When you see it from where, location-wise, if you see, you know, China was almost 2.2 out of that. And then the rest of Asia was about 0.5. Again, when you see it from categories, you know, the demand was significant in jet, which was more than 1 million barrels per day, demand. Also, gasoline was also pretty strong at 0.7 million barrels per day. So, so, oil demand has been good.
Indian demand has been strong when you look at overall, that is, across each of the transportation fuels, demand has been strong. When you look at polymer and polyester demand, you know, polymer is up 25% year-on-year, polyester demand up 12% year-on-year. So, that has been pretty good. Overall, when you look at refinery operating rates, you know, unsurprisingly, it is up on the back of firm demand for refined products. Though the cracker operating rates were slightly lower given broader demand rates. So this is just the breakup of the domestic oil environment. You can see that petrol demand was almost 6%, you know, the demand for diesel was up 4%.
ATF was up 14%. So broad thematics is really the fact that there is strong momentum in industrial activity. There is, you know, demand for mining, the passenger vehicle sales, air passenger traffic. If you were to see air passenger traffic was up 22% year-on-year. So all these contributed to the overall number of 5.3%. Moving to the polymer side, as I mentioned, up 25% year-on-year, and a lot of it we saw, you know, we saw channel restocking, given that PE and PP prices are actually at a two- or three-year low. So you saw that kind of demand coming in.
Broad-based, if you were to see, you know, the demand is coming through in durables, in packaging, in infrastructure sectors, in e-commerce. It is much more broad-based. PVC benefiting from, you know, demand for wires and pipes, and infrastructure projects. Some of the government schemes like Har Ghar Jal Yojana, all of them is, you know, we are seeing it in terms of having a positive impact on demand. On the polyester side, up 12% year-on-year, and here the pull has been clearly PTA. Given that, it's up 28%, and also it is both PSF and PFY, you know, demand we saw on the back of festive season.
Moving to the delta environment, you can see that PE and PP were weak, both on a year-on-year basis as well as on a quarter-on-quarter basis. These are broadly global trends with demand being a bit subdued and excess supply continuing there. So when you're translating percentage terms, you can see that PE and PP deltas were lower by 8% and 17%, respectively. So here the product price fell more than, you know, what the input price of naphtha fell, so that hence the impact on the overall deltas. PVC was the exception in the sense that it was 7% higher on a year-on-year basis, and it was 23% higher on a quarter-on-quarter basis, and benefiting from a very sharp fall in EDC prices.
Also, ethane cracking economics remain favorable versus naphtha, so the 46% that I talked about in my previous slide. So that's the broader environment for polymers. On the polyester side, both year-on-year and quarter-on-quarter, you can see the weakness, you know, year-on-year prices. The whole chain delta is lower by 13%. Again, impacted by slower demand recovery in China. On the quarter-on-quarter basis, this has been impacted by weak global demand. If you look at regional PTA deltas, that was down 27% with increase in PH prices. But the fact that there was strong demand in India helped support those margins. MEG was significantly weaker due to strong naphtha prices.
On transportation, fuel, if you look at gas oil demand per se, you know, was... It grew by only 0.2 million barrels per day to a total of almost 28.8 million barrels per day. Again, that was a mixed, different locations, you know, was, higher. For example, Asia, Pacific and Middle East were higher, but, there were all the offsets in Europe, Latin America, North America. You saw that, you know, that kind of regional divergence in as far as demand. Also, when you look at, cracks, you know, from 41.1, it dropped to 28.8, because it was exceptionally, high, in, in second quarter, of last year. You saw that. Also, we...
There is European weakness, which also pressured cracks. But on a Q-on-Q basis, you can see that, you know, there was a sharp jump. Because, if you, if you were to look at the inventories, while it just started going up, the fact remains that at 543 million barrels, it is still lower than the five-year averages. So, that inventory being lower is also getting reflected in the way, you know, people are stocking up, in anticipation of the tightness because of the heating season. Also, we also saw the impact of export ban by Russia for diesel, the refinery outages, all of them playing through in as far as quarter-on-quarter performance is concerned.
Jet kero, this product, you saw a sharp increase, you know, more than 1 million barrels per day increase to 7.5 million barrels. Again, demand coming in Asia Pacific, North America, as well as Europe. While year-on-year demand was lower because, if you recall, in second quarter FY 2023, the reopening led trade had taken deltas much higher. But overall, you can see that on a quarter-on-quarter basis, a very sharp increase. This is 14-26. That's about almost 47. Yeah. That went up because you're seeing much more sweeter crude slate processing in the refineries, and that is on the back of OPEC cut. So you saw more heavier go out of the market.
So sweeter crude meant lower middle distillates yields, and therefore, refineries also prioritizing diesel or jet. So you saw therefore you saw the shortfall there translating in terms of higher deltas for kero. Also, strong standalone jet kero fuel demand has been pretty good. On the gasoline side, you can see that overall demand went up to 27.1. Again, gasoline grew by about 0.75 million barrels per day, with essentially demand in Asia Pacific and also North... In, actually, North America and Europe. Overall, you can see gasoline cracks improved because of lower inventories, because of unplanned refinery outages. Also, China demand has been strong with the reopening. On the quarter-on-quarter side, you know, this has been supported by actually supply disruptions.
We saw some of the refinery closures in Germany in Rotterdam, so we saw that having an impact on the pricing. So this is the overall, if you look at the operating performance, production meant for sale at 17.1 million tons. And when you look at what we have done... So the, apart from the, you know, margin and demand that we talked about in the previous slides, when you look at operating performance, you can see that, we, you know, we prioritized alkylate and high RON gasoline exports. Given the premiums, we focused on placing middle distillates products, given the higher demand in Europe.
Overall, because chemical demand has remained subdued, we have optimized the production to focus more on the lighter feed, on the lighter outputs. Gasifier performance has been pretty strong, which also helped in minimizing the fuel mix and also eliminating LNG sourcing. This quarter, we will see, you know, we have started the shutdown of... It's a planned shutdown of CDU, that is a catalytic cracking unit and a coker, and ROGC that was initiated in the second half of September for regular maintenance and inspection.
On the overall, when you look at how we see the O2C business, so we do think that demand is expected to remain strong, even when you were to-- if you are to look at estimates from, you know, IEA, you're seeing that for next year, you know, we are talking about still a 0.9 million barrels per day increase to our 2023, which was also up by 2.2 million barrels. So demand for fuel remains strong. The refining system is definitely tight, which will keep the margins at above mid-cycle levels. Planned shutdowns, unplanned shutdowns, all of them, given the tightness in the refinery system, you know, will cause margins to expand.
For India, of course, for an Indian market perspective, where we are a key player and where, you know, more than 85% of our products go, there, the demand environment is expected to be strong. And as you know, you know, it is directly linked to GDP growth rate. So, you know, that outlook remains pretty robust. So, we think that we may have an edge there. And, also the fact that, you know, the broader geopolitical tensions, you know, things like, oil production cuts by OPEC, all of them, you know, are expected to keep prices, price and both the margin volatility is going to heighten all of them. So those are things that we see where we are.
Overall, when we see it from our O2C point of view, it in that sense, from a business perspective, it does look pretty constructive for us. Moving to the last slide on summary, I just wanted to say that you have heard through all the presentations, you know, over earnings have been strong across all businesses, a very strong operational performance. Net debt, you saw, has been lower with the capital raise and, and importantly, also the strong capital, strong operating cash flows, which which has funded all the CapEx. We think that, you know, CapEx will peak in FY 2024, with completion of the fast-track 5G rollout by end of this year.
Overall, earnings momentum in consumer business, you know, we see a high visibility of that growth. And given that these businesses come with high operating leverage, and given the way we are expanding our footprint, you know, the investments that we are doing on technology platforms, the new products across the range, we have a very constructive view of how that business is evolving. Overall, as I mentioned on fuel side, market, it's a tight fuel market. Domestic demand is good and, very, you know, very limited downside, builds are happening in this market.
On upstream side, MJ field production ramp up, you know, is happening, and broader outlook is that, you know, supply uncertainties are will keep gas prices elevated. Overall, a strong business portfolio and execution to drive returns and value creation. Thank you. With this, I come to the end of the presentation, and let me take this opportunity to wish you all a very happy Diwali, going into November. Thank you so much.