Hello, everyone, and welcome to Fjallraaf's First Quarter 2021 Results Presentation. My name is Moght Nubtal, Investor Relations at Fjallraaf and I will be guiding you through today's Due to the current pandemic, this event is a webcast only. However, we will conduct a Q and A section at the end of the presentation. Due to the delay in the broadcast, we encourage you to submit your questions during the presentation. The results will be presented by our CEO, Wold Baummen and our CFO, Ole van Langnes and we are starting off with Mr.
Baummen.
Thank you, Morten. Hello, everyone. I start off and Please let's go to Page 3 and look at the highlights of this quarter. Although this has been a tough Q1, particularly for consumer segment due to market dynamics, COVID-nineteen and negative media attention, The fuel cut operations are doing well and we are improving in several business areas. I'll come back to that later, but as usual, allow me to start with the market The Q1 has been a quarter with great volatility in the electricity market.
At the start of the quarter, the Norwegian area prices vary between NOK 24 NOK 27 NOK per kilowatt hour. On the 8th January, 4 of the 5 area prices in Norway were priced at 80 area per kilo dollar, a rapid and significant increase driven by cold and dry weather. The volatility continued into February with prices even passing €100 per kilowattara in certain areas. When prices increase with such magnitude over a short period of time, this puts pressure on the group's margins, which is the main driver for the 9% year on year decrease in EBIT adjusted. Net revenue adjusted increased by 6% year on year and was driven by M and A growth.
In 2020, Q1 was historically strong quarter with favorable market dynamics and represents a very strong comparable. The number of deliveries in the consumer and business segment decreased by 17,251 in the quarter. There was a negative one off effect about 10,900 deliveries from the in line transaction primarily due to stop of sales activities and determination of the 8 CEVA brand. In a high ELSPOT price sentiment, the customer churn increases. Normally, we can win new customers through our physical distribution.
However, most of our physical distribution has been shut down due to the COVID-nineteen this quarter. So we expect a growth in the consumer segment once the COVID restrictions are lifted. Extended lines grew by 2,908 deliveries in the quarter. Number of mobile subscribers grew by 2,200 At 80, oil and AMRO deliveries in the Nordics segment decreased by 3,466. The latter is related to the face of the tender customers with low profitability and we experienced a growth in our strategic customer segments in both Sweden and Finland during the quarter.
Please go to Page 5. COVID-nineteen and the related restrictions Norway and the Nordics. The Norwegian government is planning that the next step in the reopening process will take place the 2nd part of May, depending on number of reported cases and the vaccination process. As touched upon earlier, the shutdown of sales channels will likely continue to affect sales figures and growth until the restrictions are lifted. Reduced activity following the government's measures might also have a short term negative impact on in the business segment and is also expected to increase voice activity in the mobile segment, which increases cost of goods sold and reduces margins.
When it comes to the dialogue with the Consumer Authority, all the matters that have been discussed are now settled and closed. Certification process at Stryxgemondel is progressing as scheduled and the first electricity retailers are expected to be certified in the beginning of Q3. Please go to Page 6. As mentioned, the rapid increase in the yield spot prices had a negative impact on our margins this quarter. We expect the volatility in the market to continue, which in some cases works at our advantage and sometimes it's more challenging.
The weather was cooler in the quarter with 2 out of 3 months colder than both the normal and last year, January especially so with 7.3 degrees colder than in 2020. Page 7. Number of electricity deliveries in the consumer segment decreased by 19,000 deliveries in the quarter with a negative one off effect from the termination of the 8 Ziva brand, shutdown of physical distribution and negative media attention driving the development. At the end of the Q1, the segment comprised 736,000 deliveries, which represents a growth a 194,000 deliveries year on year. The volume sold was 3,735 gigawatt hour, which is a 60% increase from the Q1 2020, driven by both M and A and a 17% year on year increase in volume per delivery.
When it comes to our digital ecosystem, It is a great pleasure to announce that the use of our digital services is increasing. We had more than 100 and 70,000 unique app users in the quarter, driven by new functionality continuously added to the app. Page 8. Business segment comprised 109,000 electricity deliveries, which represents an increase of 2,000 deliveries in the quarter. The volume sold in the Q1 was 2,635 gigawatt hour, an increase of 44% compared to last year.
The increase is driven by volume growth, both from M and A and from 5% year on year increase in volume per delivery. We experienced an increased interest for the local energy solutions in our concept Klima Smart as introduced on Capital Market Day and we already have customers within agriculture and real estate. The Energy Management System, Mollbopf, has also received a warm welcome with several customers signed up. Page 9. At the end of first quarter, the number of mobile subscribers was 135,000, a growth of 2,000 subscribers in the quarter.
One announcement that I'm very happy to make is that We have decided to change from using E Rate's service provider platform to their new MVNO platform. This means that we will handle certain extra tasks ourselves versus having Telenor doing that for us and this will increase the profitability of mobile business. We expect the transition to start during the Q4 and we will come back with more information on this over the next quarters. The transition is covered through a smaller amount of CapEx and does not affect our CapEx outlook. Alliance volume in Q1 was 1665 kilowatt hour, which is a 26 percent year on year increase driven by the inclusion of volume from the Inland Skov transaction, while extended alliance deliveries increased by 3,000 quarter, now comprising a total of 59,000 deliveries.
The Nordic segment comprised 161,000 deliveries at quarter end, decrease of 3,000 as said, driven by face of the tender customers with lower profitability. Volume sold was 1,000 gigawatt in the quarter, the segment is showing a nice development in the strategic customer segments. We are very happy with the EBIT contribution for both Nordic the new growth initiatives this quarter. Next, we are moving over to the financials, which will be presented by Olejard Lagerness.
Thank you, Wolf. First off, we'll look at the net revenue adjusted, Page 11. As Bob said, we saw a significant and rapid increase in asphalt prices in January, negatively affecting our margins last quarter. Still, our adjusted net revenue on group level increased 6% driven by M and A and took us up to NOK 510,000,000 in Q1 of 2021. Q1 of 2020 represents a very strong comparable, especially in the consumer segment.
On top of this, unfavorable market dynamics in Q1 of 2021 negatively affected the segment's net revenue. Our other segments showed strong development in Q1, including the Nordic segment that was established in Q4, twenty twenty. I will come back to the segments later on. Looking at the last 4 months adjusted net revenue on the right hand side, we see a new uptime high of NOK 1,570,000,000. This represents an increase of 13% year on year, driven by M and A.
Moving on to the EBIT adjusted slide, Page 12. We see an adjusted EBIT decrease of $22,000,000 from Q1 of 2020. This brings us to an adjusted EBIT of SEK 250,000,000, which represents a decrease of 9%. As you can see In the chart at the left hand side, the consumer segment is the main driver for the decrease. The EBIT development represents a decrease in adjusted EBIT margin of several percentage year on year.
The increased OpEx is driven by M and A. Looking at the last 4 months the right hand side, we see that the adjusted EBIT on group level is up SEK 39,000,000 from SEK 5.47 1st quarter 2020 SEK586 1,000,000 for Q1 of 2021. This represents an increase of 15% year on year, but the last 12 months adjusted EBIT margin is increasing 2 percentage points year on year down to 37%. In the next slides, I will break the numbers on the reporting segments. Page 13.
In the consumer segments, adjusted net revenue is decreasing 14% year on year to a nominal level of 312,000,000 As Rob stated earlier on, we experienced a great price volatility in the electricity market in Q1. And that revenue decrease is driven mainly by these unfavorable market dynamics reducing margins, while the decrease in number of electricity deliveries have a minor impact. The nominal EBIT adjusted level of SEK 110,000,000 is a decrease of SEK 79,000,000 year on year. This gives an adjusted EBIT margin of 35%, which is a significant decrease year on year versus a historically strong Q1 in 2020. Moving on to the business segment.
We have a nominal adjusted net revenue of $138,000,000 This represents an increase of 28%, which is driven by volume growth, both from M and A and from increased volume per delivery. The nominal EBIT adjusted level is R90 1,000,000, gives an adjusted EBIT margin of 65%. This is a significant margin increase year on year driven by volume growth. Page 14. Carrying on with the Nordic segment.
This is developing as planned and delivers NOK 40,500,000 in adjusted net revenue and SEK 21,600,000 in adjusted EBIT. This brings the EBIT margin up to 53% this quarter. In comparison with Q4 of 2020, it's important to note that the Q4 numbers only include the period from closing of the Switch Nordic Rim transaction in November. Continuing to new growth initiatives on the right hand side, we see a 65% increase in adjusted net revenue year on year, bringing us up to a nominal level of SEK 19,000,000 in Q1 of 2021. The nominal EBIT adjusted increased by SEK 3,800,000.
The increase is driven by both Alliance and Mobile. Page 15. Quick look at the net working capital slide tells us that the net working capital is increasing to SEK 542,000,000 at quarter end. In addition to seasonality and increased prices and volumes, net working capital was impacted by quarter end during the Easter public holidays, which affected the timing of customer payments. And this led to a temporarily increased accounts receivables at the end of the quarter.
However, the net working capital was negative again at the end of April. Page 16, quick look at the cash generation slide tells us that the cash generation is still strong and the cash EBIT adjusted, as you see inside the frame, is SEK197 1,000,000 in the 1st quarter. In combination with change in net working capital, this brings us to a temporary net cash position of negative SEK 802,000,000 at quarter end. Next slide, Page 17. On the back of the results in Q1, we make a minor revision of organic outlook.
At group level, we keep our guidance, but the distribution between segments is somewhat changed. In the Consumer segment, we are expecting a slightly negative net revenue growth and EBIT margin in the area of 30% in 2021. In the business segment, we are expecting a higher EBIT margin than targeted in 2021. And continuing to Nordic segment, We are increasing our target and expecting the EBIT contribution to be in the area of NOK 65,000,000 in 2021. Finally, in the new growth initiatives In the segment, we are increasing our target and are expecting a 75% improvement in nominal EBIT from 2020 to 2021.
Apart from this, we keep our outlook as stated in the Capital Markets Day in February. Morten will now facilitate the Q and A session. Thank you.
Thank you, Oleo. We are moving over to the Q and A section. And we have a couple of questions received already. We will start with the following question. You write in your report that all matters that have been discussed with the CA are settled.
Last quarter, I believe you commented that you have received a letter from the competition authorities asking for more details. Have this issue also been closed, settled? Are you aware of potential lawsuits from customers claiming do not have been notified according to regulations?
The first question is, yes, That case has been settled. Regarding the second question, we are not aware of such possibility for losses.
Okay. We are moving over to the next question, it's the following. There have been several new entrants to the electricity markets the last couple of quarters, branding themselves as offering more competitive and transparent prices. Do you see a negative impact on pricing from these players? Is there a risk that your margin in the consumer segment will be structurally lower in the years ahead based on the price level you see from these players?
I think that we have said for a long time that one of The things that we have to cope with is margin contractions. We said that when we are listed and The competition has been very tough since we were listed and actually the last 10 years. So There's no news in companies or new entrants trying to lower their prices. That's normal competition and something that every player in retail in general has to cope with. So I don't think that there I mean, use, but as we have said for a long time now, we believe that we have to cope with margin fractions and we work on that every day.
And this has been a major topic also for us in all our on all our Capital Market Days. So no news regarding that point. From my perspective. We have to cope with that.
Okay. The next question is the following. Are you interested in the Fortum retail business?
We don't comment on specific targets when it comes to M and A. We have said that we are a Nordic player. We look upon several cases, but we don't comment on specific cases at all.
Okay. We have a question regarding the Trigstrom Handel certification. Can you elaborate on the expected effects from the certification process, how do you believe that this will impact competition in the market? And will it improve the situation for you?
We for sure support Trix Remondel. We have been working on this together with Energy Norge and the Svyxx Energy and many other players for a really long time due to the fact that we certainly believe that The playing field has to be equalized. We have to have rules that benefit the whole sector or the entire sector. So we think that this will be make this sector more transparent and we really look forward to being certified. But what this means for us is that there is a lot of work to be done.
We surely hope that we will be one of the players that will be have our certification In this first batch, in the beginning of on September, we worked really hard to cope with the demands in this certification process. There are a lot of rules and formalities that has to be in place and we are well ahead schedule to be compliant. And so we surely think that, that will be okay for us.
Okay. The next question is regarding M and A and in particular for the Swedish and the Finnish markets. Do you believe it's more likely to see 1 or 2 large acquisitions or more smaller ones?
Well, that's a very difficult To answer, it depends on how we define large or small. The market in Sweden or Finland are as fragmented as here in Norway. So We are looking in we are looking at all the players there and we are working on this actually. Every day we have people both in Sweden and Finland looking on the or working for our M and A agenda. So I can't give a clear answer on that question actually.
Okay. The last question is around the revised guidance in the consumer segment. If we can give some more details around the revision is driven by fewer customers, lower product margins, etcetera. I can comment on that. The main reason for the revision is the Q1 results and the volatility and the demanding market development that affected the segment as Olejohan presented.
The reduction in number of customers has a very limited impact on the expected results going forward. The second part of the question is whether we expect power prices to stay at a higher level also in the second half of twenty twenty one versus last year. 2020 was a year with very low electricity prices, historically low. So I think it would be reasonable to expect that prices will be higher in the second half of twenty twenty one compared to 2020. Okay.
That's All the questions from us. So we will end the section. And thank you all for participating. Have a good day. Have a good day.