American Rebel Holdings, Inc. (AREB)

American Rebel Holdings Income Statement

Financials in millions USD. Fiscal year is January - December.

Fiscal Year	FY 2025	FY 2024	FY 2023	FY 2022	FY 2021
Period Ending	Dec 31, 2025	Dec 31, 2024	Dec 31, 2023	Dec 31, 2022	Dec 31, 2021
Revenue	9.52	11.42	16	8.45	0.99
Revenue Growth (YoY)	-16.62%	-28.62%	89.33%	756.26%	-21.41%
Cost of Revenue	9.72	11.54	14.2	6.51	0.81
Gross Profit	-0.2	-0.12	1.8	1.94	0.17
Selling, General & Admin	14.24	11.57	10.33	6.21	3.15
Research & Development	0.08	0.39	0.13	0.75	0.33
Operating Expenses	14.56	12.1	10.56	7	3.49
Operating Income	-14.76	-12.22	-8.76	-5.06	-3.31
Interest Expense	-2.53	-3.97	-0.36	-0.71	-2.06
Interest & Investment Income	0	0	0	0.01	-
Other Non Operating Income (Expenses)	0.01	-	-	-	-
EBT Excluding Unusual Items	-17.27	-16.19	-9.12	-5.77	-5.37
Impairment of Goodwill	-	-	-1.91	-	-
Gain (Loss) on Sale of Assets	-	0.01	0	-	-
Other Unusual Items	-17.05	-1.42	1.3	-1.38	-0.73
Pretax Income	-34.33	-17.6	-9.73	-7.14	-6.1
Net Income	-34.33	-17.6	-9.73	-7.14	-6.1
Net Income to Common	-34.33	-17.6	-9.73	-7.14	-6.1
Free Cash Flow	-7.55	-7.02	-7.04	-6.85	-0.85
Gross Margin	-2.08%	-1.05%	11.24%	22.96%	17.70%
Operating Margin	-155.03%	-107.00%	-54.79%	-59.92%	-335.56%
Profit Margin	-360.48%	-154.15%	-60.83%	-84.54%	-618.04%
Free Cash Flow Margin	-79.33%	-61.48%	-43.99%	-81.05%	-85.92%
EBITDA	-14.51	-11.98	-8.66	-5.01	-3.31
EBITDA Margin	-152.42%	-104.90%	-54.14%	-59.33%	-
D&A For EBITDA	0.25	0.24	0.1	0.05	0
EBIT	-14.76	-12.22	-8.76	-5.06	-3.31
EBIT Margin	-155.03%	-107.00%	-54.79%	-59.92%	-
Advertising Expenses	4.63	2.35	1.32	-	-

Source: S&P Global Market Intelligence. Standard template. Financial Sources.