The Swatch Group AG (SWGAY)
| Market Cap | 14.37B +59.3% |
| Revenue (ttm) | 7.92B -6.8% |
| Net Income | 3.78M -98.4% |
| EPS | 0.07 -98.5% |
| Shares Out | n/a |
| PE Ratio | 3,798.70 |
| Forward PE | 43.32 |
| Dividend | 0.13 (0.93%) |
| Ex-Dividend Date | May 18, 2026 |
| Volume | 310,565 |
| Open | 13.83 |
| Previous Close | 13.70 |
| Day's Range | 13.79 - 13.97 |
| 52-Week Range | 7.89 - 13.97 |
| Beta | 0.81 |
| Analysts | Sell |
| Price Target | 9.95 (-28.05%) |
| Earnings Date | Apr 30, 2026 |
About The Swatch Group AG
The Swatch Group AG designs, manufactures, and sells finished watches, jewelry, and watch movements and components in Switzerland, rest of Europe, Greater China, Asia, America, Oceania, and Africa. The company operates through Watches & Jewelry and Electronic Systems segments. The Watches & Jewelry segment designs, produces, and commercializes watches and jewelry. The Electronic Systems segment engages in the design, production, and commercialization of electronic components, as well as sports timing activities. The company is also involved in ... [Read more]
Financial Performance
In 2025, The Swatch Group AG's revenue was 6.28 billion, a decrease of -6.76% compared to the previous year's 6.74 billion. Earnings were 3.00 million, a decrease of -98.45%.
Financial numbers in CHF Financial StatementsNews
Why was there crowd trouble outside Swatch stores this weekend?
Police were called to shops in the UK and Europe at the weekend as crowd trouble broke out over the launch of a new watch.
Swatch's 'drop culture' gamble takes leaf from Labubu, Popeyes playbook
Swiss watchmaker Swatch and luxury partner Audemars Piguet are betting big on a Gen Z "product drop" culture - buzzy, often limited launches that have helped spur sales from Labubu dolls and Nike trai...
Swatch's Royal Pop launch triggers consumer frenzy as resale prices soar
Swiss watchmaker Swatch was forced to shut stores and cap queues after the launch of its Royal Pop pocket watch in collaboration with Audemars Piguet drew large crowds and triggered brawls among shop...
Swatch Group upgraded to Sector Perform from Underperform at RBC Capital
RBC Capital analyst Piral Dadhania upgraded Swatch Group (SWGAY) to Sector Perform from Underperform with a price target of CHF 220, up from CHF 160. The firm views the company’s…
Swatch shareholders reject activist investor's bid for board seat
Swatch shareholders on Tuesday rejected a bid by activist investor Steven Wood for an independent director's seat, according to people familiar with the meeting, opposing the latest challenge to the ...
Swatch shareholder vote tests Hayek grip after advisers back Wood
Swatch is bracing for a showdown at its annual meeting on Tuesday after proxy advisers came out in support of investor Steven Wood, challenging the Hayek family's control as the watchmaker underperfo...
ISS Recommends The Swatch Group AG Shareholders Vote FOR GreenWood's Director Nominee and Governance Proposals for the Company's 2026 Annual Meeting of Shareholders
NEW YORK--(BUSINESS WIRE)--GreenWood Investors LLC (“GreenWood”), today announced that Institutional Shareholder Services Inc. (“ISS”) the leading independent proxy advisory firm, has recommended The ...
Swatch Urges Shareholders To Reject Activist Investor's Board Bid
Swatch Group has escalated a long-running standoff with activist investor Steven Wood, urging shareholders to reject his bid to join the board at the company's AGM in May.
The Swatch Group AG Annual report: H2 2025
The Swatch Group AG has published its H2 2025 annual report on March 18, 2026.
Activist Investor Pushes for Change at Swatch
American activist investor Steven Wood is on a one-man mission to shake up Swatch Group — but the clock is ticking. After Swatch stunned markets with a bullish outlook and sent its heavily-shorted sto...
Swatch Group price target raised to CHF 193 from CHF 143 at Citi
Citi raised the firm’s price target on Swatch Group (SWGAY) to CHF 193 from CHF 143 and keeps a Neutral rating on the shares.
Swatch Group upgraded to Neutral from Underperform at BofA
BofA analyst Ashley Wallace upgraded Swatch Group (SWGAY) to Neutral from Underperform with a price target of CHF 200, up from CHF 150. The firm cites the company’s return to…
Swatch Group price target raised to CHF 115 from CHF 100 at Berenberg
Berenberg analyst Nick Anderson raised the firm’s price target on Swatch Group (SWGAY) to CHF 115 from CHF 100 and keeps a Sell rating on the shares. Published first on…
Swatch Posts 2025 Revenue Decline Despite Second-Half Sales Recovery
The Swiss watchmaker said sales fell on year despite growth in the back half of the year, adding that momentum has continued this month.
Swatch and Citizen face Italian scrutiny over pricing practices
The Italian competition authority said on Tuesday it had opened two investigations into Swiss watchmaker Swatch and Japan's Citizen Watch.
Swatch Group price target raised to CHF 125 from CHF 110 at JPMorgan
JPMorgan raised the firm’s price target on Swatch Group (SWGAY) to CHF 125 from CHF 110 and keeps an Underweight rating on the shares.
Swatch Group price target raised to CHF 90 from CHF 71 at UBS
UBS raised the firm’s price target on Swatch Group (SWGAY) to CHF 90 from CHF 71 and keeps a Sell rating on the shares. The firm adjusted targets in the…
Swiss watchmakers rise on optimism over possible reduction in Trump tariffs
Richemont and Swatch Group shares rose on Tuesday, after U.S. President Donald Trump said he was working with Switzerland on a deal to lower the 39% tariff rate it faces on exports.
From American Eagle to Swatch, why brands seem to keep getting it so wrong
American Eagle, Swatch and Sanex have all sparked backlash recently over their seemingly tone deaf campaigns. That has reignited the debate about when an ad campaign is effective and when it's just pl...
Swatch Group stock price has imploded: is it a good buy?
Swatch Group stock price has crashed in the past few years as the company goes through a double-whammy of slow Chinese demand and Donald Trump's tariffs. The UHR share price was trading at CHF 140, do...
Swatch Group price target lowered to CHF 143 from CHF 147 at Citi
Citi lowered the firm’s price target on Swatch Group (SWGAY) to CHF 143 from CHF 147 and keeps a Neutral rating on the shares.
Swatch Group upgraded to Outperform from Neutral at Grupo Santander
Grupo Santander upgraded Swatch Group (SWGAY) to Outperform from Neutral with a CHF 165 price target The firm China demand stabilization for the upgrade.
Swatch Group price target lowered to CHF 100 from CHF 150 at Berenberg
Berenberg lowered the firm’s price target on Swatch Group (SWGAY) to CHF 100 from CHF 150 and keeps a Sell rating on the shares.
Swatch Group price target lowered to CHF 110 from CHF 118 at JPMorgan
JPMorgan lowered the firm’s price target on Swatch Group (SWGAY) to CHF 110 from CHF 118 and keeps an Underweight rating on the shares.
The Swatch Group AG Earnings release: H1 2025
The Swatch Group AG released its H1 2025 earnings on July 17, 2025, summarizing the period's financial results.