Betsson AB (publ) (STO:BETS.B)
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Sep 21, 2026, 5:29 PM CET
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Earnings Call: Q2 2019

Jul 19, 2019

Pontus Lindwall
CEO, Betsson

Hi, all. Welcome to the presentation of the Betsson second quarter results. I start with some highlights. We have revenues of SEK 1,000,000,278, and a positive sportsbook development despite challenging World Cup 2018 comparatives. I am really proud about that. Our proprietary sportsbook performing really well across all markets. We have a good geographical spread that help us absorb some of the regulatory challenges that we see in some markets. We have an EBIT of SEK 197 million and an EBIT margin of 15.4%, and this figure is burdened by the SGA fine of SEK 19 million. We still work with cost efficiencies, and we have an underlying EBIT margin of close 16.9% . One of our subsidiaries, NGG, got a fine of SEK 19 million from the Swedish Gaming Authority, and that has been appealed. For the financial summary, revenues I mentioned.

Sportsbook revenue growth of 14%, with a gross turnover organic growth of 7%. Sportsbook margin slightly higher than the average of 7.8%. Our casino revenues declined by 10%, and that is mainly due to the adjustments we have done in local markets, in a few of our major markets, namely Sweden and Netherlands. We continue to work with cost efficiencies, and the company is quite efficient. We see an OPEX decline in most major costs. That makes up for an EBIT of SEK 197 million, and that is impacted, of course, by the Swedish gaming tax as in the previous quarter, and some higher payment costs compared to the same period last year, and the SGA fine, which came during the second quarter. EBIT margin of 15.4% and an underlying EBIT margin of 16.9%.

If we look at the split between the different regions, we see a decline in the second quarter in the Nordics and the Western Europe regions. These are actually the two biggest regions that we have. In the case of Nordics, it is mainly due to the Swedish regulation. It is important to know that after the initial drop we saw in the first quarter, we have stabilized in the second quarter, and we look forward to a more positive development in Sweden. To comment a little bit on the Western Europe, it is the adjustments that we have done in the Netherlands. In the same way, this adjustment made up for a revenue decline when we made them. After that initial decline, the revenues has now stabilized, and the second quarter revenues is on par with the revenues by the end of the first quarter.

Business is still going well. Next region, CEECA, showed quite a big increase compared to last year, and the same goes for the rest of the world. These regions are comparably smaller for us, and therefore, they cannot make up for the decreases we saw in Nordics and Western Europe. Sportsbook development. The sportsbook gross turnover increased by 7% organically, and we had a really strong sportsbook performance with close to 50,000 live betting events in the second quarter. We have stated for a very long time that sportsbook is a very important product for us. It is a unique selling point, and we own our own technology. For that reason, I am very happy to see that we are really performing well, and the customers out there seem to prefer our sportsbook compared to many others on the market.

On the casino side, we offer close to 2,700 casino games, of which 2,000 on the mobile. The casino revenues decreased by 10%, the decline is mainly in Nordics and Western Europe. The reason for that I already mentioned, it is the regulations in Sweden and the adjustments we have done in the Netherlands. The mobile casino revenue increased 3%, that's really encouraging, and it shows that we are really strong in our mobile offering. We have launched the OBG on desktop for our core brands, and we have launched a new brand called LiveRoulette.com during the quarter. It's a lot about regulation in this business, I want to comment a little bit on that. Sweden is an important market for us long-term. It's our home territory, and we aim to grow here with sustainability.

During this quarter, we had a fine of SEK 19 million, which we have appealed. In the Netherlands, the market is expected to open in the first quarter of 2021. That may be delayed. Betsson has made adjustments to the product offering, we are now compliant with the cooling off period. We have filed an expression of interest for license in June. Betsson has also applied for license in the province of Buenos Aires during the quarter. I want to mention a few words of technology, because this industry, the product is really important, and it's about technology. Our proprietary technology secures our future. We can work creating the customer experience as we control our technology. This slide here shows what we control out of our technology, which is a lot of the core business critical assets.

The sites, of course, and the apps, the gaming platform, the payment platform, which is very flexible and allows us to adopt to certain changes in certain markets. We control the sportsbook platform, which we own and develop, that's a really strong USP as we can develop the product according to our ideas of what the customers are looking for. It has proven to be really successful. We also own our data platform, where we compile all our data and do our analysis of our operations. That's our proprietary technology. To this technology, there are a lot of other products and services connected through different APIs. Some of the technology initiatives that we have done recently, we have rebranded a few sites, two sites in the Netherlands, and we have launched a new site called LiveRoulette.com.

We have launched the OBG platform in new markets, and it's rolled out completely for Betsson, Betsafe, and NordicBet. We have made a lot of work on the sportsbook. Small things and big things which we deem important for the clients. We have added more markets, and we had 458 pre-match betting markets on the Champions League final, which was one of the largest offerings in the industry. We have integrated more of 90% of our games into the mobile game frame on the mobile. We now have a really good customer experience on the mobile. Apart from technology in this industry, it's also important to work with responsible gaming and player protection, this is something that is really important for the whole company of Betsson.

We were actually one of the first companies to hire a person for responsible gaming, which we did more than 10 years ago. Today we have a full team of people working only with these important questions. We have the duty to care principle in the operation, which means that we always care about the customers. We invest more in responsible gaming than what is required by law and regulations. This is something where we really want to be in the forefront. We do analysis of the customer behavior in order to find out more deep knowledge about our customers. Some of the recent developments and initiatives we have done in this area is that we have been to the big conference in Finland with focus on problem gambling. We have documentation of all our customer communication.

We have categorization of our customers based on a lot of different attributes. We do monthly communication with information about responsible gaming tools that are available for our customers. At login, customers get to know when they last log in and the results from the gaming during the year, et cetera, and deposit limits. We also use AI in customer service operations, which among other tasks, is able to identify words and sequences, which help us to identify potential responsible gaming issues. As a summary, it's been, in a way, a challenging second quarter for the industry in several markets. One reason was being that the comparatives include the World Cup last year, which was a very active period. There has been regulatory challenges, which we see as opportunities for the future.

We remain confident about the long-term opportunities within the markets where we operate. We see a really strong sportsbook development, both in turnover and margin. The product is really at a good position. We have a lot more to come in that area. We continue to work with cost efficiencies within the company. We see declining organic operating expenses in this quarter. We are also happy about the geographical spread that we have that offsets some of the challenges in some of the bigger markets. It's interesting, when you look at all the markets where we are active, we are growing quite strongly in many markets. The underlying performance of the business is really strong. In line with our strategy, we continuously evaluate new markets to grow for the future.

Our strong financial position and proprietary technology provide a solid foundation to handle market changes and to offer customers competitive product solutions. I just want to mention a few words. Yesterday, Per Hamberg, one of the bigger owners and founders of Betsson and other gaming companies as well, left us. I want to say from myself, from Betsson, and from the whole gaming industry, thank you, Per. You have contributed a lot to this industry. With that, I want to open up for questions.

Maciej Damię
Analyst, DNB Markets

Thank you. This is Maciej Damię of DNB Markets in Stockholm. My first question is on the Nordics and the outlook for the remainder of the year. How should we think about the competitive situations and the opportunities and risks for you in the Nordics?

Pontus Lindwall
CEO, Betsson

The Nordics is composed by several countries. I think the dynamics is a little bit different between these countries. If we start off by Sweden, I think it's obvious that the competitive landscape has been really tough. I expect that maybe not for the rest of the year, but in the longer term, we will see less competition because there will be some consolidation. I don't expect that we will have as many operators in the future as we have now. In the other countries, it's hard to tell. We have a positive outlook for the rest of the year internally. We will continue to develop ourselves in order to grow on these markets.

Maciej Damię
Analyst, DNB Markets

It seems like the ad spending has come down a little bit compared to the start of the year. Is that an opportunity for you, or how do you view that?

Pontus Lindwall
CEO, Betsson

I think the spending. I guess you refer to Sweden now. The spending has come down from the first quarter. As I said when we presented that quarter, this is not the normal situation, it will not remain. I still think we are on that path where we will see less marketing spending going forward.

Maciej Damię
Analyst, DNB Markets

Don't you need to raise your marketing year-over-year to have a positive organic growth on revenues?

Pontus Lindwall
CEO, Betsson

I'm not so sure that we need to do that. As we grow, the marketing spend amount will of course grow. I don't think we will need to raise it in relation to revenues.

Maciej Damię
Analyst, DNB Markets

Okay, thanks. On the Netherlands, you mentioned that the situation has stabilized for you in Q2, but by the looks of your trading statement in Q3, I don't really understand how it could have stabilized if you're down 17% in the first two weeks of Q3. Is it a too short period of time, or how should we view that?

Pontus Lindwall
CEO, Betsson

It's a short period of time, we compare with the third quarter last year, which was strongly impacted by the World Cup. You can't draw any conclusions from this short period, especially not in relation to Dutch revenues. What we communicate in the report is that the adjustments that we made in Netherlands, which puts us in a really good position in the licensing process, they had an impact on the revenue line. The revenues in Netherlands came down, but they stabilized. It's not like they are going to fall and disappear. That's an important thing to understand.

Maciej Damię
Analyst, DNB Markets

When we do forecasts for the coming quarters, we should look at Q2 on Western Europe and try to take it from there, or?

Pontus Lindwall
CEO, Betsson

It's hard for me to tell how you should, but our ambition is that we will continue from this level and, of course, as the season becomes more intense, grow from this level.

Maciej Damię
Analyst, DNB Markets

Secondly, on the Netherlands, can you just elaborate a little bit on what you've done and also on this latest communication from the Dutch regulator? What's your view?

Pontus Lindwall
CEO, Betsson

We have adjusted our offering in the way that we have understood that the authorities wanted us to do. We have removed payment options. We have renamed and rebranded our sites, and there is no more marketing through affiliates and stuff like that. When we look at the communication from the authorities now, we are fully compliant with all the requests or initiatives that they have written out.

Maciej Damię
Analyst, DNB Markets

Do you have any communication directly with them, or how does that work?

Pontus Lindwall
CEO, Betsson

Not for the time being. I think I'll leave over to the conf call, or if there are any questions.

Operator

There's a question from Erik Bolwerk from ABG. Please go ahead. Your line is open.

Erik Bolwerk
Analyst, ABG Sundal Collier

Morning, guys. In terms of receivables, I asked about this previously, but I have a hard time understanding what's going on here. It continues to pile up on the balance sheet. What specific regions does it stem from? I know that you guys mentioned Norway during the Q1 call. Is there anything else there or?

Pontus Lindwall
CEO, Betsson

No, there's nothing else there. This figure can move upwards, and it can move downwards. It depends which kind of payment services we use, and it depends how dates come into the calendar when money is shifted to us, et cetera.

Erik Bolwerk
Analyst, ABG Sundal Collier

Okay. Sorry, continue. My bad.

Pontus Lindwall
CEO, Betsson

There's no conclusions to draw from that figure itself.

Erik Bolwerk
Analyst, ABG Sundal Collier

What type of payment processors do you currently use in Norway, and how many are they?

Pontus Lindwall
CEO, Betsson

I can't answer that question, and it's a detailed business operational question, which I wouldn't answer even if I knew it.

Erik Bolwerk
Analyst, ABG Sundal Collier

Okay. Is the majority of the receivables from Norway? Is there a specific issue in Norway?

Pontus Lindwall
CEO, Betsson

No, the majority is not from Norway.

Erik Bolwerk
Analyst, ABG Sundal Collier

The majority is not from Norway. Why are you not getting paid? It appears that it's piling up.

Pontus Lindwall
CEO, Betsson

We are getting paid, we have been getting paid for more than 10 years. It's not that we're not getting paid. I answered that question already, I'm in a hurry, please continue.

Erik Bolwerk
Analyst, ABG Sundal Collier

Okay. How many payment processors have been shut down? Do you think that there is a risk for write-downs on the receivables?

Pontus Lindwall
CEO, Betsson

We change payment providers all the time, we have had a lot of providers over the years. It's a normal part of our business. There are no write-downs because of that.

Erik Bolwerk
Analyst, ABG Sundal Collier

Okay. All right. In terms of Netherlands, for the start of first of all, Netherlands are not among the countries that are restricted from the bonus programs on the casinowinner.com. A lot of other countries are mentioned, couldn't that imply that even though you have rebranded your Dutch brands, that you're still actively targeting the Dutch market? Also, based upon the recent policy from KSA, which stated that online operators that have continued to actively target the Dutch market after 1st of July 2019 won't be able for a remote license at all. Since you still offer bonuses to Dutch punters, do you think that this could be an issue, or what's your thoughts on that?

Pontus Lindwall
CEO, Betsson

No, that's not an issue.

Erik Bolwerk
Analyst, ABG Sundal Collier

To follow up on Netherlands, my take is that in the best case, you will be able to apply for a license in May 2021. That's when you started to be compliant with all the guidelines from KSA, and that it then will take at least five to six additional months for the application to be processed. You will then be essentially 12 months behind competitors. What's sort of your strategy to this? You will essentially be in a position where you will have to play catch up with competitors.

Pontus Lindwall
CEO, Betsson

That's not my view. That licensing process is not fully clear yet, it's not meaningful to speculate on that. I know that we are compliant, we will get the license, we have a long-term ambition for that market. That's all we can focus on right now.

Erik Bolwerk
Analyst, ABG Sundal Collier

Okay. How much do you think you need to increase your marketing spend as a percentage of sales for the total group in, say, like in 2022? I assume you get the license in November 2021 at best. How much more marketing do you think you will spend in 2022?

Pontus Lindwall
CEO, Betsson

I haven't looked at that figure, but considering the fact that we are extremely successful in marketing, I think we should spend less than others in relation to revenues.

Erik Bolwerk
Analyst, ABG Sundal Collier

Okay. All right. Fair enough. Just for the start of Q3, on a year-over-year basis, how much of the decline stem from the Soccer World Cup and how much stem from Netherlands?

Pontus Lindwall
CEO, Betsson

I don't have that figure. I can see from the operations that we see in the second quarter that we perform extremely well in many markets. I guess that the decline we see is mainly from the adjustments we have done and from the regulation in Sweden and possibly some World Cup effect too.

Erik Bolwerk
Analyst, ABG Sundal Collier

Okay. Fair enough. Thank you very much. Thank you guys.

Pontus Lindwall
CEO, Betsson

Thank you.

Operator

Next question is from Christian Hellman from Nordea. Please go ahead. Your line is open.

Christian Hellman
Analyst, Nordea

Hi. Thanks. Just a question on Norway, which you mentioned in the report are having some difficulties due to payment issues. When did these issues begin in Q2? Also have they been sorted or just to get an understanding of how much they impacted the period?

Pontus Lindwall
CEO, Betsson

That's another quite detailed question. I don't know how much they impacted, but it's. From time to time, there are issues with payment providers, and that can have an impact. I think we are really skillful in handling payments, and we have our own payment platform, which is really supporting us in that regard. I think we're in quite a good position going forward.

Christian Hellman
Analyst, Nordea

Okay. Did the issues begin in April, or was it in May?

Pontus Lindwall
CEO, Betsson

I don't have the-

Christian Hellman
Analyst, Nordea

For how long?

Pontus Lindwall
CEO, Betsson

I don't have the details on that.

Christian Hellman
Analyst, Nordea

Okay. I have a question on Live Roulette, this new site that you're operating. Which sort of market are you targeting with that new brand in your portfolio?

Pontus Lindwall
CEO, Betsson

We have opened that brand just recently, and of course, it's a name in English, which works pretty well in many markets. We will see which markets to go for with that brand in the future. First, we're going to have some fine-tuning and get the product up and running really 100%, and then we will go for certain markets.

Christian Hellman
Analyst, Nordea

Okay, initially, where have it gained traction? Just to get a sense for where it's working or not.

Pontus Lindwall
CEO, Betsson

It's too early to say. It's a brand-new platform. It's actually a rebranded platform which has been active in the U.K. market, so there are some U.K. revenues there already.

Christian Hellman
Analyst, Nordea

All right. Okay, thanks. Just my final question on your proprietary technology that you mentioned in the presentation, the sportsbook and other technologies as well. What are your thoughts on that going forward in terms of business-to-business opportunities? You have a history of doing some B2B ventures. What do you think your opportunities are for, I don't know, just brainstorming here, but selling your sportsbook, for example, to another operator?

Pontus Lindwall
CEO, Betsson

There are definitely a demand in the market from the end user of our product, and as the traction is really good, we also get some initiatives from operators. There is an opportunity to do business-to-business with the sportsbook. There are no such decisions made yet, we are working on that product in a way so that it can be possible to offer it as a business-to-business product.

Christian Hellman
Analyst, Nordea

Okay. Interesting. All right, great. Thanks. That was it for me. Thank you.

Pontus Lindwall
CEO, Betsson

Thank you. Do we have any more questions? Three questions.

Operator

Yes, we have a question from the line of Hjalmar Ahlberg from Kepler Cheuvreux. Please go ahead. Your line is open.

Hjalmar Ahlberg
Analyst, Kepler Cheuvreux

Thank you. Maybe just a last question on the start of your day. Can you say anything about if there's any issue compared sports and casino? Is it sports down more than casino? Is it both markets down compared to last year? Anything you can add on that?

Pontus Lindwall
CEO, Betsson

Of course, there's a difference in the sports activity because now there's not much going on anywhere in sports. Last year there was the World Cup, the World Cup brings in activity to all products. Mainly, of course, if there isn't much sports activities, it's hard to run a good sportsbook volume. It has an impact.

Hjalmar Ahlberg
Analyst, Kepler Cheuvreux

Okay. No other markets impacting here? I guess U.K. has been a weak market, but a small market for you. Is that anything that is impacting year-over-year?

Pontus Lindwall
CEO, Betsson

No.

Hjalmar Ahlberg
Analyst, Kepler Cheuvreux

Okay. That's all for me. Thanks.

Pontus Lindwall
CEO, Betsson

Thanks.

Operator

Next question is from Oskar Eriksson from Carnegie. Please go ahead. Your line is now open.

Oskar Eriksson
Analyst, Carnegie

Thanks. Good morning. Well, first of all, I want to ask about your quite strong performance in the CEECA region, and especially from Realm. What has happened there compared to in Q1? Do you see an improvement in the market, or is it an extended offering? Just a few more details on that, please.

Pontus Lindwall
CEO, Betsson

Yeah. Realm is mainly a sportsbook operator. There is nothing dramatic that has happened other than we have kept on working on the product. The product has made great progress, and that really make an impact on the figures when it's a sportsbook-heavy operator. They enjoy the developments we have done in our sportsbook, and that's what comes through in the figures.

Oskar Eriksson
Analyst, Carnegie

Okay, great. You think that is an effect that will last? Do you see a tangible improvement that could continue in coming quarters?

Pontus Lindwall
CEO, Betsson

Yes, I think so. We continue to develop the sportsbook, and I think we will only perform better in relation to what we offer, and that should positively impact the revenues.

Oskar Eriksson
Analyst, Carnegie

Got it. Thank you. Also a question on the news earlier this week about that you acquired some shares in Global Gaming. If you could comment just a little bit on that, what your rationale is, and also when you bought these shares, if possible. Thank you.

Pontus Lindwall
CEO, Betsson

No, I can't comment on that.

Oskar Eriksson
Analyst, Carnegie

Okay. That's it for me. Thank you.

Pontus Lindwall
CEO, Betsson

Thank you. Any more questions?

Operator

We do have a follow-up from the line of Erik Moberg from ABG. Please go ahead. Your line is open.

Erik Moberg
Analyst, ABG Sundal Collier

Just a quick follow-up question here. In terms of the competitive landscape in Georgia, could you elaborate a bit on how it looks like now versus one year ago? Also how Georgia has trended sequentially from Q2 to the start of Q3?

Pontus Lindwall
CEO, Betsson

The competitive landscape in Georgia is quite high, it hasn't changed dramatically. It was high when we acquired the Georgian company as well. Of course, there are different scenarios from quarter to quarter on how different companies tend to invest in marketing, and that can shift revenues in that region between operators. We have a very competitive offering, and we have a good organization. We have a good market position in Georgia. I can't comment on details on the figures for that country itself.

Erik Moberg
Analyst, ABG Sundal Collier

Okay. Fair enough. Thank you very much. That's all from me.

Pontus Lindwall
CEO, Betsson

Thank you.

Operator

There are currently no further questions registered on the telephone line.

Pontus Lindwall
CEO, Betsson

Okay. Thank you. Do we have any more questions from the web?

Speaker 9

Yes. Can I take a couple of questions from the web? Okay. The first question from the web, from Robert Gustafsson is, given your proprietary technology, which you have been talking about a lot, can you complement your business within markets where you are not operating right now?

Pontus Lindwall
CEO, Betsson

I'm not sure I understand the question. In geographical markets or product markets or?

Speaker 9

Probably geographical markets.

Pontus Lindwall
CEO, Betsson

Yeah, of course. We will seek possibilities to offer our product, our sportsbook product, for instance, in markets where we are not active with sportsbook today. That we will.

Speaker 9

He has another question about how do you see your opportunities on the Italian market after the market ban that came into effect in July?

Pontus Lindwall
CEO, Betsson

The market ban hits all operators there. I think we have proven already that we have a very competent team for that market. It's not that the revenues from Italy is going to go down because of the Marketing ban. I believe that our team is well-positioned to really actually take advantage from this situation. We see strong figures in the start of Q3 from Italy, I'm not worried at all about that. It's actually the other way around. Okay, any more questions? If not, thank you, and look forward to see you in three months time, roughly. Thank you. Bye.