BHG Group AB Company Description

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, Europe, and internationally.

It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, and Hylte Jakt & Trädgård brands.

Its Value Home segment offers furniture and leisure products under the Trademax, Chilli, and Hemfint brands.

The Premium Living segment provides furniture and interior design products under the Nordic Nest, Svenssons, and Sleepo brands.

It sells its products through e-commerce platforms and showrooms. The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020.

BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.

BHG Group AB (publ)

Country	Sweden
Founded	2006
Industry	Internet Retail
Sector	Consumer Discretionary
Employees	1,588
CEO	Gustaf Ohrn

Contact Details

Address: Neptunigatan 1 Malmö, 211 20 Sweden
Phone	46 0 76 048 02 38
Website	wearebhg.com

Stock Details

Ticker Symbol	BHG
Exchange	Nasdaq Stockholm
Share Class	Class A Shares
Fiscal Year	January - December
Reporting Currency	SEK
ISIN Number	SE0010948588
SIC Code	5960

Key Executives

Name	Position
Emma Palsson	Chief Executive Officer of Bygghemma
Mikael Hagman	Deputy Chief Executive Officer and Head of the Home Improvement Segment
Gustaf Ohrn	Chief Executive Officer and President
Jesper Flemme	Group Chief Financial Officer
Martin Leo	Group Chief Technology Officer and Head of Sustainability
Jakob Nylin	Head of Investor Relations
Martin Edblad	Head of M&A
Peter Rosvall	Head of New Operations
Bank Bergstrom	Head of the Premium Living Segment
Johan Engström	Head of Value Home Segment