BHG Group AB (publ) (STO:BHG)
Sweden flag Sweden · Delayed Price · Currency is SEK
24.46
-0.08 (-0.33%)
Aug 15, 2025, 5:29 PM CET

BHG Group AB Company Description

BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally.

It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products.

Its Value Home segment offers furniture and leisure products. The Premium Living segment provides furniture, home furnishing, and interior design products.

It sells its products under the Bygghemma, Taloon, Golvpoolen, Nordiska Fönster, Hafa, Hylte Jakt & Trädgård, Trademax, Chilli, Furniture 1, Furniturebox, Outlet1, Arc E-Commerce, Trendrum, Hemfint, Nordic Nest, Svenssons, Sleepo, KitchenTime, and Svenssons i Lammhult brands through e-commerce platforms and showrooms.

The company was formerly known as Bygghemma Group First AB (publ) and changed its name to BHG Group AB (publ) in May 2020.

BHG Group AB (publ) was founded in 2006 and is headquartered in Malmö, Sweden.

BHG Group AB (publ)
CountrySweden
Founded2006
IndustryInternet Retail
SectorConsumer Discretionary
Employees1,588
CEOGustaf Ohrn

Contact Details

Address:
Neptunigatan 1
Malmö, 211 20
Sweden
Phone46 0 76 048 02 38
Websitewearebhg.com

Stock Details

Ticker SymbolBHG
ExchangeNasdaq Stockholm
Share ClassClass A Shares
Fiscal YearJanuary - December
Reporting CurrencySEK
ISIN NumberSE0010948588
SIC Code5960

Key Executives

NamePosition
Mikael HagmanDeputy Chief Executive Officer and Head of the Home Improvement Segment
Gustaf OhrnChief Executive Officer and President
Jesper FlemmeGroup Chief Financial Officer
Martin LeoGroup Chief Technology Officer and Head of Sustainability
Jakob NylinHead of Investor Relations
Josefine CollianderHead of Legal
Martin EdbladHead of M&A
Peter RosvallHead of New Operations
Bank BergstromHead of the Premium Living Segment
Johan EngströmHead of Value Home Segment