Good day, and thank you for standing by. Welcome to the Billerud Q4 Reports 2024 webcast and conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there'll be a question-and-answer session. To ask a question during the session, you will need to press star one and one on your telephone. You will then hear an automated message advising your hand is raised. To withdraw your question, please press star one and one again. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your first speaker today, Lena Schattauer, Head of Investor Relations. Please go ahead.
Good morning, and welcome to this presentation of Billerud's fourth quarter and full-year results for 2024. The presentation will be held by Billerud's President and CEO, Ivar Vatne, and our CFO, Andrei Krés. Afterwards, there will be a Q&A session. So by that, we would like to get started. So over to you, Ivar.
Thank you, Lena, and good morning, everyone, and thanks for listening in. We are excited to present another solid quarter for Billerud and some concluding remarks for 2024, so let's get into it, and next slide, please. Now, trying to summarize 2024 in a simple manner is not easy. It has been a year with several twists and turns, and also for 2024, much of the year was, in essence, about navigating through uncertain and difficult market conditions. Having said that, 2024 landed clearly better versus 2023. It's also been a year with different realities between our two regions. Our region, North America, has had another very solid year and delivered consistently strong results, tailwinding of a strong-performing U.S. economy. It's in particular impressive to see our North American result when we keep in mind the operating rates are still below 70%.
Our Europe region has experienced more challenging conditions with relatively slow consumer demand for many of our categories and all-time high costs on pulpwood. In terms of the financials, I am satisfied with improved results we've seen on several fronts. We end the year with 5% net sales growth and significantly improved profitability. We have a strong balance sheet and will proceed to the AGM with a dividend proposal of 350 SEK per share. That is in line with our dividend policy and is up 75% versus a year ago. Next slide, please. And for our quarter four, it was another period of robust financial performance, enabling us to end 2024 on a good note. We recorded plus 20% net sales growth, plus 18% organic and currency neutral. And encouragingly, the top-line growth is broad-based, stemming from both regions and across most categories.
The profitability improvement is significant, 13% Adjusted EBITDA for the quarter, which is 5 percentage points up versus last year. North America continues to impress us and delivered again a wonderful quarter. Its best profitability performance in almost two years with an EBITDA margin of 19%. It's also good to see our region, Europe, which suffers from more soft market conditions, delivers a clear profitability uplift versus a year ago. Strong cash flow conversion in the quarter, meaning we end up with a net leverage of one times EBITDA, which is the lowest ratio we've had in quite a bit of time. So next slide, please, and over to some comments about market conditions and sentiment. Q4 turned out to be a bit better than we had expected. In fact, we managed the Q4 with strong volume delivery, in particular for Region Europe.
Most of our channels and categories are operating on the close to normalized conditions, with the only notable exception being consumer and luxury, and for us, that means cartonboard and coated liner. They are suffering from weaker conditions with plenty of supply out there and, in general, weak consumer demand. Now, going into 2025, there are reasons to believe we passed the bottom of the curve, and we are seeing some signs of improved market conditions. As we had anticipated for Q1, we will have a positive net pricing impact from a substantial and needed price increase for liquid packaging board, which is partly offset by price reduction on paperboard and sack and kraft paper, but positively, we have very recently announced price increases on both containerboard and sack, which will help us from Q2 onwards .
This, in addition to the price increase we also recently announced on coated freesheet rolls in North America. We've also seen recently that pulp pricing is starting to come upwards again. Hence, we are more optimistic towards 2025 than we were three months ago, although I do want to stress the point that uncertainty is still high. So with that, I want to hand it over to Andrei.
Thank you, Ivar, and good morning, everyone. So we've had a very strong sales growth in the fourth quarter. Volume and also mix were by far the biggest contributors, with volumes up by 6% in Europe and 15% in North America. We also had sizable pricing impact of 5% and price increases in Europe, standing for the most of it. For the full year, we had a sales growth of 5% with a volume growth of 3%. Next slide, please. And we almost doubled our EBITDA versus last year. Also here, volume and also pricing as the main drivers. Our efficiency enhancement program had a solid contribution with SEK 230 million, while we did have some input cost and also fixed cost headwinds versus a year ago.
The raw material cost increase of SEK 160 million was mostly from higher pulpwood prices in Europe, but offset to some extent by lower costs for other input materials. Our fixed cost increase is mainly due to higher operating rates in quarter four versus last year, and all in all, we had a robust profitability level with 5 percentage point margin improvement versus a year ago and pretty much in line with our quarter three level. Now, moving on to the regions. Next slide, please. Starting with region Europe, which had a solid sales growth across all categories. The quarter four volumes were better than expected, both versus last year and also quarter three, and I'm pleased with our pricing efforts that continue to offset the cost inflation on raw materials and the EBITDA improvement for the region.
As expected, heading into the first quarter, we will see significant and needed price increases on our liquid packaging board segment, which will be partly offset by price declines in our paperboard and sack and kraft segments, and in total, we expect positive pricing impact of around 1% in the first quarter compared to the fourth. Sequentially, into the first quarter, we also expect 30,000-60,000 tons lower sales volumes. There are really two major reasons. First of all, we did have very high pulp sales in the region in the fourth quarter, where we took pretty heavy inventory reductions, and we expect a more normalized level for our pulp sales in the first quarter.
And secondly, we also see some signs of high inventory levels within liquid packaging board, primarily in Asian markets, and hence expect a somewhat slower start to the year, but that should only be temporary. On a positive note, we do see some areas where market sentiment and demand look better, and we have announced price increases on containerboard grades and sack paper, which will give a positive impact from quarter two and onwards. Now, a couple of points on cost development for the region. Next slide, please. The input cost situation in Europe developed very much in line with our expectations, and we had a cost increase of around SEK 120 million sequentially. Pulpwood costs and also seasonally higher energy costs were the main drivers.
Our pulpwood cost increase in the quarter was a lag effect from the previous movements during the third quarter, and the price lists remained stable in the quarter in the Nordics and actually slightly decreased in Baltics. And we now see that the pulpwood cost situation has stabilized, and note that we, in general, have high inventory levels of pulpwood in the Nordics. Heading into the first quarter, we see a relatively stable cost situation with marginally higher fiber costs, and that is due to full impact from announced price list changes in the beginning of the fourth quarter. And we anticipate, heading into the first quarter, a total negative impact of around SEK 30 million on our input costs. And now over to Region North America.
As Ivar mentioned, North American region had a very strong finish to the year with double-digit volume growth for paper segments and also the highest EBITDA margin since the beginning of 2023. Sequentially, volumes in North America were in line with the third quarter, and also the operating rates for our assets remained in line with the third quarter at 68%, so we do have more upside potential to utilize our capacity if the demand improves further, and as we've communicated at our Capital Markets Day, evolution towards paperboard production in North America will be the key priority for the region, and we have, during the last months, carried out numerous trials with our customers with promising results, and we're also close to commercializing paperboard grades in North America.
We announced up to 5% price increase for our coated freesheet rolls, and that is approximately 60% of our total graphic sales in the region. This price increase will have a positive impact from quarter two and onwards. Last week, we also announced an $80 per ton price increase on pulp. Also here, we expect impact from quarter two and onwards. Now, I'm sure there are a lot of questions around newly announced tariffs and impact on our North American business. As we see it right now, the imposed tariffs on Canada, Mexico, and China can have some upside to our asset utilization as there are meaningful imports of graphic paper from Canada. But we also source some of our input materials from Canada, primarily chemicals, and we are now looking for alternatives to mitigate the impact from the tariffs.
We'll for sure provide more comments down the road as the situation evolves. Next slide, please. A couple of points on North American costs. And we continue to have a very stable cost situation in the region, also in the fourth quarter. At this point, we do expect some cost headwinds into the first quarter with a total negative impact of SEK 30 million-SEK 40 million, coming primarily from higher energy costs and also a slight increase in our freight rates in the region. Next slide, please. Cash flow and working capital reduction have been in focus for us during the fourth quarter, and we delivered a solid cash conversion of 95%. For the full year, we did have some working capital build-up in support of higher sales.
But with that said, our working capital in relation to sales is at a healthy 10%, and this is what we target also going forward. Capital expenditures for the year landed somewhat below previous guidance at SEK 2.4 billion, but that will spill over into 2025. So our guidance for 2025 is SEK 3.5 billion, in line with the capital allocation plan that we presented earlier at our capital markets day. The strategic CapEx in 2025 will be SEK 1.3 billion and will be targeted to evolution towards paperboard production in North America. We have already started that work in 2024, and the project is proceeding well. The proposed dividend of 3.5 SEK per share for 2024 corresponds to a payout of approximately SEK 900 million planned for May and is comfortably cleared with our current leverage level.
I'm encouraged to see that our return on capital employed improved to 7% in 2024, and we are looking to strengthen the performance further in line with our new target of return on capital employed of about 11%. With that, I would like to hand it back to you, Ivar.
Thank you, Andrei. Delivery of our efficiency enhancement program has been one of our highlights during 2024, and I'm in particular impressed how we've been able to maintain the momentum and engagement in typically the more difficult second year of these kind of programs. We've delivered SEK 840 million during 2024, a sizable overdelivery versus our incoming target for the year. It also means that we are very close to our overall program ambition of SEK 1.5 billion, well ahead of the schedule we thought we were going to need. We take great encouragement and confidence from the program with us going forward into a next phase, and it will be an important building block for Region Europe in their task to strengthen financial performance. Next slide, please. Now, 2024 was an important year for another reason.
We launched an updated Billerud strategy, A Way Forward, and I want to make a short recap of the choices we made and what we will focus on going forward. Safety is today and will continue to be our most important priority. We have an updated purpose taking us on in many ways back to the core and focuses on what Billerud is great at, matching it with strong market opportunities. For region North America, we are committed to graphic and specialty paper. However, graphic is in secular decline, and we need something more. Hence, we will evolve gradually our portfolio towards paperboard and packaging materials. Region Europe will have a different task. Operating conditions are different, which lead our focus to be all about our strengthened financial performance through the existing asset base.
We will steer towards developing a stronger performance culture in Billerud, and that will be necessary to successfully deliver on our strategic choices, and lastly, sustainability focus has always been instrumental for Billerud, and towards and into the next era, we aim to embed sustainability in everything we do. Next slide, please, so to round it up, we go into 2025 a bit more optimistic than we were some months ago, although uncertainty is still expected to remain high. Market condition North America is solid in the wake of a well-performing U.S. economy, and we are very well placed with local production in the attractive Midwest region, and we are starting to see some signs of improved market conditions in Europe, with the exception of cartonboard and coated liner, which at least for the moment remain weak.
We continue to drive a discipline and focus on pricing and mixed actions to offset cost inflation, and that is expected to happen once again in Q1, and we have recently announced price increases in both regions on several categories, and that should help us from Q2 and onwards, and lastly, as you heard from Andrei, we will have reduced sales for region Europe, first and foremost on liquid packaging board, but this should be considered only temporary or one-off in nature, and we should bounce back to a more normalized level in Q2, so with that, I hand it back to the operator for a Q&A.
Thank you. To ask a question, you will need to press star one and one on your telephone and wait for your name to be announced. To withdraw your question, please press star one and one again. We will now go to our first question. One moment, please. And your first question today comes from the line of Ephrem Ravi from Citigroup. Please go ahead.
Thank you. So three questions. Firstly, on the macro, I get it that the 30-day pause in the tariffs on Canada from the U.S., but more broadly, have you changed your business configuration in North America in some way in anticipation of these tariffs? For example, building pulp inventory increase, board production in anticipation of supply disruption, etc. And secondly, on that, on the operating rate below 70% in North America, again, I understand there is the transformation of the business happening, but when do you kind of expect to see the operating rates kind of hit 80% or above? And last question, on the efficiency improvement effects, so the full year 2025 is probably somewhere between SEK 840 million and SEK 1.5 billion. So when you say early 2025, you will hit that SEK 1.5 billion level.
Can you give us a sense of how early it would be for us to gauge the FY25 effect of efficiency improvements? Thank you.
Hi, good morning. Let's probably do a bit of a mixed bag between me and Andrei. I'll start that and maybe hand over to Andrei on the second, and then I'll probably take the third. Now, I listen on the first one. I think, yeah, it's a tough question to answer. I think we can all agree that things are moving on a relatively high pace at the moment, and we definitely try to follow a bit of a tight regime of what's happening instead of just what seems to be happening or what might happen.
I think for the more obvious point on Canada and Mexico, the situation for us in North America is that, with the exception of certain chemicals where Canada has a very important part of supplying the whole North American market, we have a good way forward to find alternatives within the north of the U.S. base. So we're not overly worried, but probably there will be, again, if the Canadian tariffs come into play now, it seems in a month or so, small cost inflation, but nothing that stresses us out significantly. I think it's more on the commercial upside that we have our big potential play. You heard the 70% operating rates. That means we have free capacity pretty much starting today or tomorrow, and there are certain inflows of graphic paper, also specialty, even paperboard from Canada into the U.S.
Us as a local producer in an attractive Midwest, that should benefit us. Everything else equal, we clearly would open or welcome with open arms any opportunities that come our way. But I think we will just selectively try to maneuver what happens. For now, there is nothing that will change our configuration significantly, nothing that really drives. And clearly, without getting into too much speculation, if there would be tariffs also towards the EU, that's a much bigger play. And that's also where the ramification would be bigger just because there's a strong outflow and inflow across the Atlantic. But nothing right now that we spend a lot of energy and focusing on since it can go different ways. Handing over to you, Andrei, for the second point.
Yeah, good morning, Ephraim. So on operating rates, I mean, we have operated at below 70% for 2024 now. And of course, I mean, this also creates a possibility for us to do the trials for the paperboard grades and the expansion we plan there. We certainly look to improve the operating rates into 2025. Now, either through better demand and more capacity utilized for production of graphic paper, or more importantly, into paperboard grades that we now anticipate to launch within short.
Yeah, and to the last point, so we have now pretty much all the program deliverables or the building blocks in motion and delivered. We will probably have a small carryover impact or a full year impact into 2025. Nothing significant. It probably will be more in the SEK 10-30 million quarter over quarter sequentially help in terms of what that tail is.
Thank you.
Thank you. Your next question comes from the line of Lars Kjellberg from Stifel. Please go ahead.
Thank you. A couple of questions from me. Starting with your comments on sack and kraft paper prices that you called out being down in Q1 in your outlook. It's obviously not been recognized in the publications, but you're also talking about improving demand trends and price increases into Q2. So if you can put some color into that direction in Q1 and what you expect in Q2 and the demand recovery there. On the European comments that you made about better than expected volume, what segments were there in? Was that kind of linked into the excess inventory we're now seeing in Asia, i.e., an inventory build ahead of your price increases in LPB? Could that be one factor explaining that? And also, if you could comment on what you said about improving demand in containerboard and kraft liner, what you're seeing to back that up. Thank you.
Yeah. I think Andrei will probably kick in also on the first question. I just also want to highlight on the pricing, though, that I think there has been a pricing pressure in Q4 in general that we've been able to withstand and we're seeing impact coming more into Q1. But please, over to you, Andrei, on the first topic.
Yeah. Good morning, Lars. So also, as we commented in our earnings call in quarter three, we were expecting some pricing pressure, and this is what we really see holding up quarter four quite well, but we do see some price reductions within sack and also within paperboard into quarter one. Now, with the announced price increases that we commented on, we anticipate to revert that impact from quarter two now going forward.
So if I go into the next point on the European volumes, and yeah, I'll be honest enough to say that if we go back three months and conclude now, we were a bit surprised on how strong the volume delivery in Europe was in Q4. I think in particular towards the end of the year and also in December, where there are several red days as part of the whole Christmas vacation this time around. But I think we've seen, again, a pretty good flow across the categories. I mean, sack kraft had a better quarter. We also had containerboard coming a bit better than we thought. As Andrei also mentioned, we did sell a significant amount of pulp from the inventory.
That's not something necessarily we will do every quarter, but again, adding it all up and also see how strong December was. It was a bit of a surprise. I think backing it up into your third point of what we see, there is a certain question mark still on how strong the underlying demand really is. But in some sense, the best evidence for us is that our order books are strong now for the next months. In many ways, we have very high utilization for most of our machines in Europe until May. That's a very good sign. We just see good, again, pull in particular industry has also been better now on sack than maybe we thought some months ago. Containerboard is just coming in well. I mean, fluting is doing well, and our coated liner also has been surprisingly okay.
Again, the exception we're seeing is within, yeah, luxury and more premium. So our cartonboard and coated liner, that's still pretty weak. And I think it's something I also referred to earlier that is a bit of a portion of hope and maybe some analysis that it should ideally start to improve towards the summer when interest levels are very likely falling, and we should get a bit more consumer confidence in play. They all have to loose item.
Okay. Just one follow-up then. Are you seeing? It sounds like you think it's going to be somewhat temporary in some of these weak spots. Are you seeing in the bright spots and, for example, expecting that excess inventory in LPB to go away, and that's going to return volumes in a better fashion in Q2?
Well, it's a bit difficult to hear, but I think if I could, well, I'll try. The liquid packaging, yes. I mean, as you know, that's a much more stable and non-eventful category, at least tend to be between the quarters. We had a strong finish also of Q4. And yes, it will be lower now in Q1. We feel pretty comfortable about that and mostly related to some higher inventory levels we've seen on some of our customers, mostly in the Asian space. Nothing that we are very worried. It should be, again, temporary and a one-off, and we should bounce back on this from Q2.
Thank you. We will now go to the next question, and the question comes from the line of Johannes Grunselius from DNB Markets. Please go ahead.
Yes, hi everyone. It's Johannes here. I have a question on capital allocation and your balance sheet and basically your dividend proposal today. I mean, if I look at consensus numbers, you would clearly go below one times net debt to EBITDA for 2025. And if I recall it correctly, you have the target being below two and a half. So obviously, there is a lot of room for you to distribute cash to shareholders beyond what you do today. Can we get some color on that? It would be great because I'm thinking maybe you want to run the company in a more conservative fashion, balance sheet-wise, than previously, or maybe you have seen some M&A opportunity on the road here. If you can elaborate on that, please.
Yeah. No, hey, good morning, Johannes. Yeah, I mean, you are right. I think we are coming down now to a leverage ratio, which is lower than we had for some quarters. We believe the dividend proposal we have on the table is solid and in line with our policy. I think the main point for us is still that the uncertainty is still relatively high, and it's not like we are debt-free yet either. We still have some billions still to take care of. It's full focus now, just delivering on our strategy. We launched this two months ago. And again, if it turns out that we are really successful and delivering well as we hope and maybe also have clearly as our focus in 25, we will reconvene with the board on a natural interval to have that discussion.
The focus we also mentioned in our capital market is a more predictable Billerud and not something that we want to be recognized going back and forth. So no, we don't have anything big items under the radar or on the block at this stage. So for now, this is where we stand. Again, we are very aware that we have had shareholders that have been patient over the years. And now, if we succeed with our strategy into 2025, it's a luxury problem to be in, and then we will take the discussion from there.
Okay. Okay. That's good to know. And also a bit curious on your volume gains in December, which exceeded your own expectations. Are you thinking that maybe you'll gain market share, or does this reflect basically your addressable market? I can imagine that food and beverages segmented pretty well. That's my impression, at least, if you can elaborate on that.
Yeah. It's a bit early. I mean, the market share situation also in this space is not always transparent as we maybe like, and there's some lag before we get the data. But no, I wouldn't say that there's anything at this point that signals that we've taken a significant share. I think we kept the good momentum. But again, order books came in a bit better versus expected across several categories. There's nothing super dramatic, but it was a bit of a more positive shift than we saw in September and going into October. I think it's also a sign that maybe across the whole value chain, different converters and customers are maybe being a little bit less careful in terms of how they look at the near-term and mid-term outlook, which is a very good thing.
The only thing I wanted to just repeat is we had pretty hefty pulp sales in that quarter. That's not something we will repeat. And that was the deliberate choice to also drive down a bit of inventory. But besides that, nothing else out of the ordinary.
Okay. Thank you.
Thank you. Your next question comes from the line of Linus Larsson from SEB. Please go ahead.
Thank you very much, and good morning to everyone. I'll have another go at these very strong shipments in the quarter, and maybe if you could say whether the strong shipments were supportive or diluted to your mix just to get a feel for where the strength really came from in the fourth quarter, please.
Yeah, I can try. I think you probably know that we refrain probably quite deliberately to comment too much on category performance. But there is no secret that when you compare the two regions that we have, I mean, we have higher profitability and higher structural profitability in North America. So any volume or kind of relative share moved towards that region helps us quite a bit. No, I wouldn't say that when you then dissect into region Europe, there was anything in particular that stood out. Yeah, pulp pricing is a little bit of a volatile, but in general, it's been holding up quite well. So no, I wouldn't say that there is any specific mix impact, at least on the category customer level in that quarter that is noteworthy.
How much of an explanation was pulp, for instance, in the quarter to these strong shipment numbers?
Hi, Lena Schattauer. Good morning. So I think if we look sequentially, we sold maybe around 20,000 tons higher pulp volumes compared to quarter three, and we expect that to come back in quarter one now.
Cool. Great. That's very helpful. Thanks a lot. And then just on the other line, which was, I mean, notwithstanding these one-offs that you did pre-announce and very much detailed in the report, but that aside, underlyingly, other EBITDA looked strong to me in the quarter. What is a normal level of EBITDA from the other line going forward, would you say?
Yeah. So I mean, in quarter four, we had underlying minus SEK 87 million. We tend to guide to around SEK 400-450 million. Looking into 2025, we would expect somewhere in between SEK 400 and SEK 600 million maybe on that line at this point.
400-600. Great. Okay. Cool. Thanks a lot. And then maybe finally, just on coming back to what you said on the pulpwood markets and the stabilization that you may be seeing, could you please expand a bit on that, how you see wood availability and going through your various sources of wood supply and maybe what to expect in the coming spring months, please?
Yeah, I can start and Ivar just add on. So as I mentioned, Linus Larsson, I think generally during the fourth quarter, we did see a good supply situation. And we note that there are high inventories across the region in terms of the pulpwood. I mentioned that we have not seen any price level changes during the fourth quarter, and actually prices in the Baltics have come down. So we've certainly looked at a plateau currently compared to the situation we experienced for most of 2024. And we expect that in the short term, at least, to continue.
No, and I can just add, I mean, it's been notoriously difficult to forecast over the last years. So it's probably not a very easy task to do. But I mean, there is, well, it seems to be very high inventory levels across the industry in this item. That's clearly a sign as well that it's not as heated market as it was. I personally struggle to see good reasons why the price will continue to go up now, but I think a plateauing now on this level is what we see. And that seems to be a relatively similar situation for our bigger sources here in Nordic. Notice that prices have come down in Baltics during Q4. It's not a massive source for us, but it's an important piece. And surely that's something that maybe indicates where we're heading. But again, very difficult to draw too hard conclusions.
Okay. That's helpful. Thanks a lot.
Thank you. Your next question comes from the line of James Perry from Citi. Please go ahead.
Good morning. Thanks for the presentation. I just want to ask about Europe. You said you expect normal conditions except for cartonboard and coated liner. What do you think it is about those products that's leading to the relative weakness? To what extent are you expecting disruption from the new Nordic supply, and what should we be looking for really in order to see them pick up alongside the others?
Yeah. Hey, good morning. I mean, if you think about, and this is maybe where you get slightly different answers from different companies, but a big part of our cartonboard business and to extend the coated liner, they land in that channel that we refer to as luxury and premium. I think that channel in Europe, which is then clearly our biggest region for that, those categories have suffered through 2023 going into 2024, consumer disposable income under pressure, household disposable income certainly being a bit more tight. I think that's one of the first categories you start to feel those kind of reactions. It's also a clear sign if that starts to be better that the economy is recuperating and coming better. We don't see much of that yet.
I think all of our history in the past and learning how to maneuver that category is that when interest levels are coming down, it's a slight lag, but over time, the consumer confidence comes back and there's more activity, and that should also fuel. As you also mentioned, there is a lot of capacity available at the moment. There's come more capacity online. Certainly doesn't help. And that's also why it's right now a slightly different animal in our Nordic or European portfolio. It's not the biggest piece for us, though. I just wanted to remind everybody that's roughly 15% of our total European net sales. So in that sense, we have the vast majority of exposure into more stable and more optimistic categories.
Okay. Thank you.
Thank you. Your next question comes from the line of Martin Melby from ABG Sundal Collier. Please go ahead.
Yes. Good morning. You mentioned liquid packaging boards several times, but I don't think you mentioned the actual price increase, and that is a big sensitivity for you. So could you indicate the actual price increase, please?
Yeah. Good morning, Martin. I can take that, so I think now during the fourth quarter, we concluded the majority of the contracts. There are still some parts to be finalized, and I will not comment on specific price increases in the contracts out of respect for our customers also, but we do expect that the new contracts will have a positive impact of around SEK 500 million-SEK 600 million for region Europe, and this is really a combination of, I mean, partly price, but it's also customer and product mix that we've now agreed on in the contracts, and that's, of course, an important building block to restore the profitability for the region.
I see. So it's like a 5%. Okay. And second question, you also announced a 5% price increase in coated fine in the U.S. How big a part of the portfolio that you're selling is that relevant for?
So the announced price increase is out in the coated freesheet. Coated freesheet, that's only rolls that we've announced the price increase on. And that's approximately 60% of all total graphic sales. The remaining is sheets of coated freesheet and then coated groundwood.
Okay. Excellent. Thank you.
Thank you. Your next question comes from the line of Christian Kopfer from Handelsbanken. Please go ahead. Christian, is your line unmuted? Hello, Christian.
Yeah, I will try this. Thanks. And good morning, everyone. Just a few follow-ups from my side. First, on I think Ivar, you mentioned that you expect temporarily lower volumes in Q1, and then to jump back on shipments for Q2 and onwards. So I just wanted to see if you have or if you can say something on what you expect in terms of shipments in the region for Europe then. Is that just shy of 700,000 tons a quarter, or what kind of region are we talking about?
Yeah. Hey, good morning, Christian. I mean, as you know, we are not maybe too, how can I call it, eager to comment on much into the future. But I can say the following: that if you look at the whole year of 2024, how we landed the sales volume for Europe, I mean, you come close to 750. And I think that's also a number in total, which is not too far from what we had over the last couple of years. I think everything else equal. We would expect to have a bit of an uptick for the full year 2025 with everything we see right now. And clearly, when we just said what we did, that Q1 is weaker, that should give you an indication a bit on how we look for the rest of the year or for Q2 and Q4.
That's probably as much as I want to say.
Right. That's fair. And then I don't know if you said anything on, sorry, SG&A costs such as salaries for the group. Do you see any realized salary increase that we should model into the numbers for Q1 here, or?
Hi, Christian. Nothing really into the first quarter. We will see some impact heading into the second quarter. And now we haven't finalized the salary negotiations with the unions yet, but we would expect maybe somewhere in between 3% and 4% across the company.
Right. And then, Andrei, just finally, if I understood you correctly, when you talked about the realized price hikes for Q2, was that around in the region of 5% for Europe only, or was it for the group?
No. For region Europe, we will have the price increases on the liquid packaging board, which will be offset with some price declines within SAC and also within paperboard. For region Europe, sequentially, we'll look into a positive pricing impact of around 1%.
Yeah. Yeah, Andrei, that was for Q1. I referred to what you were talking about for Q2 and onward. That was a pretty big hike.
Yeah. Sorry. So I think in terms of quarter two, I mean, we just recently announced the price increases on the containerboard grades and also on the sack paper. So I mean, we are starting those negotiations now. We'll see how those develop, but we would at this point expect that we will revert the price declines we've had in quarter one now heading into quarter two.
All right. Okay. Thank you very much.
Thank you. Your next question comes from the line of Oskar Lindström from Danske Bank. Please go ahead.
Yes. Good morning. A couple of questions from my side. I'll maybe start with the quicker ones. Just following up here on Christian's question about the Q2 price increases that you've announced on containerboard and sack paper, you say you'll reverse some of the declines that you expect will hit you from these segments in Q1. You will be able to reverse them in Q2. Could you still put a percentage number on that? I mean, what kind of reversal are you expecting here?
Yeah. So Oskar, I mean, in terms of the price increases that we have announced, those are announced from 1st of March. And if you look across the containerboard grades, they are in the range of 10%-14% announced on the categories where we play. In terms of the sack paper, it's in the region of 6%-8%. But I mean, we need to carry out those negotiations before we can guide you more specifically on percentage points heading into quarter two.
Yes. Super. And then a question on this pulp sales, which Lena's asked, and you gave us the answer on how many tons. I mean, you sold this out of your inventory. Could you say what the sort of EBIT effect of this was in your Q4 result, the higher pulp sales?
Yeah. So during the fourth quarter, Oskar, we have reduced inventory not only within pulp, but also within other categories in Europe. And this has had a fixed cost under absorption effect in the region of SEK 150 million, impacting the fourth quarter. And that was really across most of the categories within the European region.
All right. Wonderful. Thank you. And just my third question here, I mean, this is more of a general question perhaps for Ivar, is I mean, you're now coming towards the end of or the last year of a very successful cost-saving program where you've been able to squeeze out a lot of costs while keeping the same organization. Do you see further potential for cost reductions also from structural changes in the years ahead?
Yeah. Hi, Oskar. I think the answer is yes. I think now when we announced what we did at the capital market day, where we said that there's clear roles for the different regions, we also outlined what the long-term target we have for the region in terms of the EBITDA. It does point towards Europe needing to strengthen their performance. We are still, when we look at the 2024 in total, a bit far from that. There are several building blocks that need to be successful for us to get there. I mean, higher efficiency from our mills is part of it. We need to be even more clever and be even more kind of stringent in terms of how we source our pulp wood. But there is more potential also from our own internal efficiencies.
And that means that there are no holy cows, including any structural things, and no further looking over the EBITs. There's nothing at this point of time which I can comment or give any flavor on. We're moving into a different phase now where Europe will take this with them in their quest and journey towards above that 15% EBITDA over the cycle. But rest assured, you will get updates continuously in our earnings calls on how we're progressing on that and if there are any specific items that we highlight.
Wonderful. Thank you. Those were all my questions.
Thank you. Your next question comes from the line of Cole Hathorn from Jefferies. Please go ahead.
Good morning. Thanks for taking my question. Just quick follow-up on North America. Are you already seeing some of the volumes coming in from taking market share there on the graphic paper side? And is it safe to say that that's the region at the moment you feel most comfortable with getting towards your 2024 capital markets day targets?
Hi, good morning, Cole. In February 2025, I think it's difficult to be comfortable about anything. But I can say that, yeah, I think we have a lot of positivity and confidence about our ability to compete very well in the North American region. We also had a very successful year in 2024 where this value of volume mentality has certainly been instrumental. I think we're well placed. Yeah, there are imports coming in both on coated freesheet and specialty from different regions. And if there will be further tariffs along the way, that should certainly point towards us getting a better capacity utilization.
I would even argue, and this is quite an important one for me, that if there is no tariffs and the whole thing disappears, we still think that 2025 has potential upsides, in part because now we are getting into our transitional evolution to paperboard. We haven't sold any commercial paperboard yet, but we are very close. And it's not going to be a massive uplift from day one. But when we come to the end of 2025, we certainly have a view that we're starting to get into some meaningful commercial positions. So again, everything else equal, we are very confident that North America has momentum into 2025.
Then switching to Europe, I mean, it's encouraging that you're seeing pulpwood costs stabilizing. But if I look at your kind of market outlooks for food and drink and industrial, where you're talking about some improvements, would you mind calling out what areas or anything specific you're seeing in industrial or food and drink? In particular, I'm looking at kind of the specialty kraft and the sack kraft market. Is there anything that you can call out there that is of interest to you?
Yeah, I can try. At least I think on paperboard and liquid packaging, we might cover this. But since you asked more specifically for paper and specialty, I think for sack, we have pretty evenly split between brown and white sack. Brown, in general, as you know, goes to construction first and foremost. And there's a strong demand. Order books are solid, pretty much sold out for the coming months. Yes, there was price pressure now in Q1, but we are certainly expecting also this to improve towards the summer. So good activity from our outlets typically in Asia first and foremost. White sack has been a bit slower towards 2024, but picking up some space. And also there, our order books are pretty solid. And also, you heard from Andrei, we announced price increase there that should help us.
That's, again, another indication that it is taking a notch to the more positive. I think kraft paper, and that for us meaning the MG and the MF paper, it's a bit more of a mixed bag. MG has been soft for a big part of 2024, and it's still certainly not as good as sack, but it is also coming with a notch a bit better. And certainly, part of our MG exposure into food and drinks now has a bit better order books than we saw into, yeah, second half of 2024. We also had some innovation there recently, which has helped us, and also into hygiene, which has been positive. So MF, that's probably the area where it's the softest. It's not the biggest item for us, but again, weakest of a kraft paper.
It's a bit more niche, as you know, with certain items like e-commerce bags and some, yeah, medical or technical solutions. But that's probably where still a bit muted, but also maybe some signs that it's starting to come a bit better towards the summer.
And then finally, are there any positives or negatives you're calling out from capacity closures or new projects ramping up? I mean, with Canada, there's always risk of sawmills and ultimately mill or even a sack paper machine closure there. And then we've also got Stora Enso's Oulu mill ramping up. I'm just wondering if you've got any kind of positives from capacity closures that might impact 2025 or any negatives from new capacity ramping. Thank you.
Yeah, it's a good question. No, I wouldn't say that we've seen a lot of reliefs or big items in terms of closure that is meaningful. I'm sure you noticed over the last week there has happened things in Finland, also Continental Europe. I think our view still is that that's not the last we will see. And the balance still in Nordics is not exactly right, according to our view. And I think it has helped just taking maybe some relief out of pressure, as you mentioned, with new capacity coming online. But let's see. I mean, the whole Canada thing is still a bit, again, uncertain. I think it's difficult in terms of if it will be that there's a close outlet to a certain extent from Canada into the U.S.
I'm sure there's a lot of those producers who will ask themselves, "Well, where is that going to be? Is it going to be a profitable proposition to get some of that into Europe?" Maybe, maybe not. We'll see. We cannot speculate too much on it. But at least for now, we can confirm that nothing really has happened that has changed our view that more capacity should be expected in the region.
Thank you.
Thank you. Your next question comes from the line of Pallav Mittal from Barclays. Please go ahead.
Good morning. Thank you for taking my questions. A couple of them. Firstly, on the sack paper side of things, so the benchmark indices are not reflecting any changes in terms of pricing. So can you just quantify the reduction that you saw in Q4 and expect to see in Q1? Or in other way, does the 6%-8% increase that you mentioned from Q2 completely offset that? That's the first one. And secondly, on tariffs, as you highlighted around Canada that you import a lot of chemicals into the U.S., considering tariffs between E.U. and U.S. across categories, especially when utilization rates are low and more capacity is being added, if you could just help us understand the key things to consider between your E.U. and U.S. trade flows.
Hey, good morning. I think Andrei will probably start with the first, and I might try at least from the second.
Good morning. So I mean, in terms of the sack kraft paper and the pricing pressure that we talked about earlier, so quarter four, we have held up pricing well and really no major changes in terms of pricing for those categories. We will see some price declines heading into the first quarter in the region of 2% for sack kraft segments on average. But with the announced price increases, we now expect to revert that heading into quarter two.
Yeah, and I think on the second point, let me see if I answer your question correctly. If not, just please follow up, but I think the Canada piece, again, for us, selfishly and isolated for North America, should help us as, again, the inflow of some competitor or some competitive volume, first and foremost on graphic paper, specialty and also paperboard, should, again, everything else equal, mean that we can increase our utilization and sales volume deliveries from an attractive Midwest region, partly offset for maybe some cost inflation that will happen on chemicals where we are unable to find credible alternatives in North America. But that last point should be, at least for the moment, an analogous sort that should be more minor.
I think the last point, just in terms of if there would be tariffs between EU and North America, it's a question that we probably haven't had the full time and even scope to analyze fully. But if you just go with a big brush, there is a pretty big volume inflow from Europe into North America on several categories. I mean, I think particularly on paperboard and a lot of cartonboard volume. There's also volumes coming the other way. And the whole material and input component is certainly bigger. What will then that mean? I think that is more difficult to say, but it's certainly a bigger play. One thing you can just ask yourself, a lot of that cartonboard volume being exported today, where is that going to go?
The obvious choice is then trying to find alternatives in Europe and Asia where there's already quite a lot of capacity available. So that is just bringing forth some, call it overcapacity in an already partly troubled category. So maybe that's as much as I can say today, but I understand that this is a topic we will probably recur back to during 2025.
Sure. Thank you.
Thank you. There are currently no further questions. I will now hand the call back for closing remarks.
That concludes this conference. So our next earnings presentation will be on the 29th of April when we report our first quarter. Thank you for listening and asking questions. Goodbye.
Thank you. This concludes today's conference call. Thank you for participating. You may now disconnect.