Report and our latest acquisition of Piranha Games. My name is Robin Flodin. I am the CEO and Co-founder of EG7. EG7 is aiming to become the world's greatest ecosystem for games companies in the world. We are all about acquiring companies, improving companies, actively finding synergies, and making these game companies even greater than they were before we acquired them. The way we do this is through our service platform. With Petrol, the world's greatest marketing agency, who already to date work with some of the biggest companies in this industry, from Activision, Embracer, Ubisoft, Sony, Nintendo, to name a few. With Sold Out, a publisher that is already to date delivering titles around the globe for Team17, Rebellion, and Frontier, but also, of course, on all digital platform.
With a world-class developer network, with proprietary technology, with a great amount of data, with already to date having two million active monthly users. We have a great platform for developers to come into to join in the group with their games, their already revenue-generating IPs, so that we can make them even greater. By adding all of these companies, we today control the entire value chain, from concept to the hand of the consumer. We think that this is not only a fact that it is key to become a great gaming group overall and has many strong benefits, it is also one of our greatest pitch to those companies that we acquire to bring into the group. They can see that if they plug into our ecosystem, they are going to be even more successful than they were before.
With all of these companies added into the group, we now have a great track record of over 160 game releases, 25+ games in our pipeline, and over 40 marketing campaigns. With a year so far behind us of great success, but even more to come. Already in 2020, we've had some great releases through our partners, games like "Zombie Army 4," "Moving Out," but not only that, of course, great marketing and also "No Straight Roads" delivered on the digital side and profitable even before launch. I'm super excited because we have a great amount of first-party releases coming out. Everything from I.G.I., the IP that we acquired and then put into the studio that we acquire, AntiMatter Games, really merging together some of the values and synergies that we see.
With Block N Load, a very exciting sequel to the first great game of four million plus downloads. We have some super exciting things coming out, and I cannot wait to get both investors to have a chance to play it, and gamers. From a company of SEK 11 million in yearly revenue to today over SEK 800 million. We've added some great companies into our group, but also seen some amazing organic growth. We're really excited about continuing this journey of adding companies into the group and continuing to build the growth of these already growing companies. At the heart of EG7 is our M&A strategy. We are a buy and build story. We acquire companies, adding them into the group and finding synergies, helping the entrepreneurs scale and improve their business from where they sit today as already successful companies.
We think that we've already proven that we have a great track record in some great prices and adding some amazing companies into the group. This is what we're going to keep doing going into the future as we keep adding new companies into the group, finding synergies, and improving the greater and broader business. We see that this really adds a lot of shareholder value, diversifies our revenue, and produces a stable and constantly growing group with new IP, with more games, and with more entrepreneurs with great knowledge. We are super happy and lucky that we've had so many great entrepreneurs wanting to join our group. Those who truly taken about half of all of the upfront in shares, this because they truly believe in our story and our vision about why we have a unique way of approaching this market.
Now, the latest acquisition, Piranha Games. We're going to listen to a few words from the CEO, Russ Bullock.
Hi, I'm Russ Bullock, CEO of Piranha Games. I started Piranha Games in January of 2000, which makes it almost 21 years ago, right here in Vancouver, British Columbia. Our break came in about 2011. I was really fortunate to establish a license for MechWarrior, which was really a childhood dream of mine to work on that brand. We started to work with that in 2011, and then that led to us developing MechWarrior Online. Piranha Games really was on the forefront, especially in North America, of developers working on big premium-sized and premium-featured free-to-play titles. That gives our studio over nine years of games as a service, live services, free-to-play game development experiences, but also what makes a game great? What makes a game niche? What are the strengths and weaknesses?
Really finding that perfect balance between what are our strengths as a developer, but also our learnings on what makes a hit game. We're excited to be working on a new original IP. No announcements yet on release dates, but we're going to be finding that great balance between working and servicing MechWarrior developing this new IP. This is really where it comes in and why we're so excited to be partnering with someone like EG7. After being independent for 21 years and seeing where the industry is going, the last couple of years in particular, as we were finishing MechWarrior 5, it became more clear that it was really going to be important for us to partner with somebody that can provide more support.
Nowadays, it takes more and more resources than ever to develop a great product and get it to market and have it stand out. In particular with the marketing and publishing support that we can receive, really feel like that'll give us a good chance of making the next big hit live services product.
Thank you for that great presentation, Russ. Now let's get into the details. We are doing this transaction at an upfront multiple of less than 4x EBITDA. A big part of the rationale for this acquisition is, I think to anyone following this industry, quite obvious. Great company. They have games today that are running and generating revenue. They're a profitable business with a team that has 20 years of experience.
To us, adding in both the games that they're running to date and adding to our portfolio and being able to work with this team to further improve both the revenue today and also the new launches, as this is another company known for their PC brand that are now transitioning into console, where we can add a lot of value through our service platform, Sold Out in the publishing side and Petrol in the marketing side, and we believe that this is really going to create a lot of shareholder value. MechWarrior is a franchise that has stood the test of time. It's been popular with fans for decades, and now we have two games, one that is already live and one that is getting its full release shortly.
First is the MechWarrior Online, a free-to-play game that gives a great team that is already operating a profitable game that we can take the experiences from when we look at things like EvilvEvil. We have MechWarrior 5, a single-player co-op game that you can play as a MechWarrior that many of the fans have been waiting on for a very long time. It's had its early release on Epic Games Store, now with the full updates and everything ready to launch on PC and console globally. We think it's important to highlight the fact that we keep adding great IP into the group. You can see this from everything from new games like EvilvEvil and '83 or solid IP that is today generating revenue like MechWarrior Online and My Singing Monsters, or potential in the portfolio like MechWarrior 5, I.G.I., and others.
With a team of 20 years of experience and SEK 70 million+ in revenue, I think the 10,000 daily active user in this game and the many synergies truly show why this is a great acquisition. Here at EG7, we always think that one plus one should equal three. I think that Piranha Games truly show this philosophy in action. It's a company that has all the trademarks that we are looking for to bring into the group and add value. With the core philosophies of seeing that they have a community that's super responsive to the products and IP that they have, also with many ways that we can increase the profitability and see synergies between the different elements of our group. Me as a CEO and our team is super excited to welcome Piranha Games into EG7. At EG7, we're dividing our business into two divisions.
The service division, who's there really to create diversified and stable revenue that we can plug into our games and IP, but also to have that support platform that we've been talking about. As you can see, we're constantly growing our games and IP part, and this is really our goal through our latest acquisition focus. This is something even more exciting, and this really makes the service platform even more useful as more games and IP is added onto our games and IP division side and the revenue keeps growing and the margins will get higher. Games are sold all around the world. We are constantly adding offices from games companies that are successful globally all around the world. We have our headquarter in Stockholm, but we really see that we are a global company.
We think that it is super important to learn from these territories and regions what people like in these specific places of the world, and we think that this makes us stronger as a group. It also reaches more companies that would want to come and be part of the group as we enter more locations. During the quarter, we've had a healthy net revenue growth, but more importantly, we raised SEK 429 million to give us a lot of dry powder to do exciting acquisitions like Big Blue Bubble and Piranha Games. We really worked on our efficiency internally. For example, in our M&A team, we now can both integrate and do M&A deals at the same time with great efficiency.
We also have opened even more talks on the M&A side than ever before. We see that something like Piranha Games is just the beginning of some exciting conversation that we're having. What can you expect next from EG7? We're going to do more M&A of great companies and entrepreneurs coming into the group. We're going to release our portfolio of games, really showing how these services and platform is working to improve the quality of these releases and the profitability of these releases, but also add more games into our portfolio and completing our ecosystem step by step every day, making it more and better. We really believe that aligning incentives is a key driver of its success. Management and board owns 53% of the share, so we truly win together with all of those who invest.
We've also seen some great institution believing and supporting our story, and we are truly grateful. I really hope that this presentation has given you some great reasons to invest in EG7. At least I'm super excited about bringing all of the news to the market, bringing these games to market, adding new entrepreneurs, and seeing how this company can be even larger, even better, and even stronger going forward. To everyone out there, thank you very much.