Welcome to the Fractal Gaming Group Q1 2025 Report presentation. For the first part of the presentation, participants will be in listen-only mode. During the Q&A session, participants are able to ask questions by dialing Pound key five on their telephone keypad. If you are listening to the presentation via webcast, you can ask written questions using the form below. Now, I will hand the conference over to CEO Jonas Holst and CFO Karin Ingemarson. Please go ahead.
Hi everyone, and welcome to today's presentation of the 2025 Q1 report for Fractal Gaming Group. Today, we'll be presenting the key highlights from our just-released Q1 reports, focusing on the business status and financial performance for Fractal during the first quarter of 2025. We've had a strong start of the year and a good momentum now when we're moving into Q2, but at the same time, we are navigating an uncertain macro environment that could impact especially the second half of the year. We'll go a bit deeper into that today, and as usual, we're of course happy to answer any questions you might have, either in the end of the call or if you reach out to us individually.
Starting by looking at the highlights from Q1, we are satisfied that we are able to build on our strong momentum from Q4, delivering a great start of the year driven by our strategic initiatives and an increase in consumer demand. In Q1, we reached an impressive year-over-year increase of 18%, reaching net sales of SEK 226 million. This is the second-strongest quarter for Fractal ever, only surpassed by the record set in Q2 2023. We see strong momentum in all our regions and positive contribution from our strategic initiatives, such as the sales expansion at Amazon that is now a key driver of growth. In total, our sales out from channel partners increased by an exceptional 29%, and we strengthen our market shares in key regions.
Despite efforts to increase our channel stock levels, the high sales out resulted in continued low inventory in the channel at the end of the quarter. Therefore, our order book, together with continued healthy sales momentum, points to a positive sales development also in Q2. We also see that the challenges in the global business environment could have impact in the second half of the year. Our EBITDA margin went down slightly to 16.5% compared to the same quarter last year, primarily due to increased freight costs and successful efforts to optimize our inventory. We have continued our focus on driving operational efficiency while investing for future growth. Finally, our new Refine chair was an important growth contributor, and we expect upcoming product launches, including our Escape gaming headset that launched in Q2, to further accelerate that development.
Looking at the gaming market more in general, we are witnessing a significant change compared to 2024. The launch of next-generation graphic cards has sparked a much-anticipated upgrade cycle in the market, despite early availability and pricing concerns on these products. We believe this will have a positive effect on demand during the coming months. At the same time, growth in the PC gamer base and projected revenue increase highlight the resilience and potential of this sector. Major game releases during the quarter have not only driven engagement but also reinforced PC's dominance as the preferred platform for gaming. This trend positions us favorably as we align our offerings with market demands and capitalize on the growing gaming community with a wider gaming station-focused portfolio. In Q1, we expanded our successful North portfolio with the introduction of the Fractal North XL RC.
Building on the success of previous models, the North XL RC is designed for motherboards with reverse connectors that enable a fully hidden cable build. North has redefined the PC case category, with the XL RC catering to gamers who value both functionality and style. The emphasis on clean, minimalist setups reflects current consumer preferences, and our commitment to innovative design continues to set us apart in this market. This launch not only reinforces our design leadership, but it also aligns with evolving tastes of today's gamers, ensuring that we remain at the forefront of the industry. Now it's time to dive deeper into the financials for the quarter, and I hand the word to Karin.
Thank you, Jonas. Let's take a closer look at our first quarter performance, starting with net sales. We started the year strongly, with Q1 net sales reaching SEK 226 million, reflecting a year-over-year increase of nearly 18%. Since we sell exclusively in U.S. dollar, we also track performance in U.S. dollar terms, where net sales reached $21 million, representing an organic growth of 14%. When we presented our Q4 report in February earlier this year, we noted that Q4 was the second strongest quarter in the company's history. However, Q1 2025 has surpassed Q4, now standing as the second strongest quarter following the record set in Q2 2023. In the second half of 2024, we launched our first new product category, the Refine chair, which significantly contributed to our overall sales momentum in Q1.
In alignment with our business plan, we continue to advance our strategic initiatives, particularly the expansion of our product portfolio. During Q1, NVIDIA released its new series of graphic cards, which increased consumer demand and drove our growth. Not all cards were released in Q1; some also launched in Q2, which is expected to positively impact sales in that quarter as well. In Q1, sales out, meaning true sales out to end customers, increased by approximately 29%, a strong indication that our products are well received by customers. This has resulted in low channel inventory as we enter Q2, which could indicate continued growth. Moving on to the next slide and segment development, we have seen a strong performance in share sales during the first quarter, which has begun to notably influence our overall sales mix.
Despite this shift, cases remain our largest product category, accounting for 86% of total sales compared to 93% last year. This shift in product mix highlights the growing importance of our new product categories. Sales of cases increased by 8% to SEK 195 million. The other product category, which includes chairs, saw an impressive increase of 147%, reaching SEK 31 million. We observed growth in all regions compared to the previous year, with no change in the proportion of sales between the regions as the growth was proportional. This growth was primarily driven by increased demand from end customers but can also be attributed to a strong quarter for Amazon and the successful sales of the Refine chair. The EMEA region was the strongest performer this quarter, with net sales of SEK 113 million, representing an approximate 16% increase. EMEA's share of total sales was 50%, consistent with the previous year.
The Americas showed the highest growth, increasing by 19% to $88 million. The Americas' share of total sales was 39%, remaining within historically normal levels. Net sales in the APAC region were $25 million, with their share of total sales at 11%, in line with the previous year. Moving on to the next slide and product margin development. In the first quarter, the product result amounted to $91 million compared to $82 million last year, and the product margin was 40.4%, which was a decrease of 2.4 percentage points year over year. Several factors contributed to this change in product margin. Freight costs had a significant negative impact, reducing the product margin by approximately 2 percentage points. During the first quarter, freight costs were more than twice as high as they were during the same period last year.
Only freight to our regional warehouse in the U.S. impacted our income statement. Changed product mix also negatively impacted the margin by approximately 1.5 percentage points. We optimized inventory in the quarter by selling older products with lower margins, primarily within the water cooling category. Additionally, the share of chairs in our sales mix increased, which has a slightly lower average gross margin compared to cases. The currency effect contributed positively to the margin by approximately 1.5 percentage points in Q1 compared to the previous year. As you know, we are to a large extent a dollar-based company as we sell in U.S. dollar regardless of the market and make all our product purchases in dollar, which provides a natural hedge. Approximately 40% of our operating expenses are in U.S. dollar, with the rest primarily in SEK and euro.
Since we report in SEK, our growth is influenced by the U.S. dollar exchange rate. The dollar has been historically high for quite some time, and we should expect a short-term negative effect and possibly normalization in the future. Tariffs had a smaller negative impact of about 0.4 percentage points. Fractal's previous U.S. tariff exemption of 25% for computer cases is currently valid until May 31st, 2025. During the first quarter of 2025, an additional 20% tariff was imposed on all imports from China to the U.S.. Additionally, reciprocal tariffs of up to 125% have been introduced, but our largest category, cases, is currently exempt from these tariffs. However, our other categories are currently affected, and we are reviewing our short- to long-term strategy to mitigate the tariff costs and to ensure strong development in the U.S.. Let's have a look at EBITDA and cash flow.
EBITDA increased to SEK 37 million in the quarter with a margin of 16.5%. During the quarter, we continued to focus on streamlining our operations and ensuring good cost control. Operating cash flow in the first quarter was SEK 73 million, a significant improvement compared to last year. This was mainly driven by a favorable positive net working capital. This improvement in operating cash flow reflects our ongoing efforts to optimize our financial performance and maintain a healthy cash position. Fractal demonstrates strong financial stability and flexibility, with net cash growing to SEK 105 million compared to SEK 32 million last year, and the overdraft facility with a limit of SEK 80 million has not been utilized. This solid financial position allows us to invest in future growth opportunities, innovate our product offerings, and navigate market fluctuations with confidence.
Ahead of the 2025 annual general meeting, the board of directors has decided to propose a dividend of SEK 1.25 per share for the financial year 2024. This is the first time the board has proposed such a dividend, marking a significant milestone for our company. It is also a testament to our strength as a growth company, demonstrating our ability to generate value for our shareholders while continuing to expand and drive profitable growth. Moving on to the next slide and the income statement. Revenue in the first quarter increased to SEK 230 million, representing a 17% year-over-year growth. Goods for resale amounted to SEK 135 million, which as a percentage of sales was in line compared to last year. Fractal has a stable product margin around 40%. Other external expenses increased to SEK 31 million.
This increase is connected, among other things, to marketing costs, and this is in line with our strategic initiatives to boost our market presence and drive long-term growth. Net financials were negatively affected by the U.S. dollar SEK exchange rate, as we report in SEK. However, interest expenses remained low as we are in a net cash position and have not utilized our credit facility. As a result, the profit for the period was SEK 21 million compared to SEK 26 million last year. With that, we have walked through the financials, and I hand over to Jonas again.
Thank you, Karin. As we summarize the Q1 report, it is clear that we are on a strong trajectory with a sales momentum that is among the best in our history. We delivered the second strongest quarter ever. Net sales rose 18%, and sales out from tracked partners grew 29%, all reflecting sustained demand and confidence in our product portfolio and strategic initiatives. Following this situation, our channel inventory is low, and we're working with our partners to balance stock levels ahead of unexpected continued demand, supported by key PC component launches and upcoming games titles. Our margins decreased slightly with an EBITDA of 16.5% and a product margin of 40.2%, primarily due to increased freight costs and efforts to drive inventory optimization.
.The Refine chair made a notable contribution to our sales success, and additionally, the launch of North XL RC and continued interest in the Escape gaming headset that will be launched in Q2 are reinforcing our journey to shape the future of gaming. Our strong financial position enables us to drive our strategic initiatives and deepen our market presence, ensuring long-term growth. While global business uncertainties, particularly U.S. tariffs, may impact sales and earnings in the second half of the year, we see this as a competition-neutral challenge. Fractal has a solid short and long-term plan to mitigate the impact, ensuring stability and adaptability long-term. This includes price adjustments in the market and supply network optimizations, with the target to reduce our China-made U.S. portfolio by 50% by year-end, assuming current tariff conditions persist.
Despite these external challenges, we remain optimistic about our ability to drive profitable growth in 2025 and beyond. Our confidence is backed by product innovations, expansions into new categories, and stronger marketing and channel initiatives. With that, we have taken you through the first quarter report for 2025. We also want to take this opportunity to invite you to join us at Fractal's Capital Markets Day on May 15th. This event will provide deeper insight into our strategies for the future and how this connects to our new financial targets. The event is an excellent opportunity to meet our leadership team, engage with our vision, and understand how we plan to navigate the evolving market landscape. The link provided here will guide you to the registration page, ensuring you do not miss out on this informative session. We hope to see you there. Now, it is time for questions.
Thank you.
If you wish to ask a question, please dial Pound key five on your telephone keypad to enter the queue. If you wish to withdraw your question, please dial Pound key six on your telephone keypad. The next question comes from Simon Granath from ABG. Please go ahead.
Thank you, Operator. Hi, Jonas and Karin, and congrats on the strong numbers. Initially, when you talk about the uncertain H2 outlook, giving comments that the macro environment could impact that period, are you then mainly referring to demand, i.e., sales or margins? In connection to that, you did, in conjunction with Q4, give some comments around the margin impact from the tariff situation. Do you dare to give any similar comment as to how the situation looks today? Thank you.
Thanks, Simon. Yes, you're right to point out both the demand and profitability there, that both aspects could be impacted by the situation. Of course, price changes in the market could slightly lower the demand, but also that the tariffs coming in, especially then hitting our other categories, could impact the profitability somewhat. We are mitigating that and taking actions to make sure that we come out as strong as possible in the end. That does include both looking at the price increases for the market, but also ways that we can optimize the distribution network side or the supply network. As for the margin impact, you're right, we did guide that more in depth when we had the Q4 report.
The world is very volatile right now, and there is a lot of information and uncertainties to give an indication of what we would sort of expect. We have not included that in this report, but of course, we can look at what we expected from a 10% or then 20% tariff increase that we saw at that point, and now we are in a different situation. We are also taking different actions now. There might be some impact on both sides in sales and earnings during H2, but we also are confident in the long-term plan that it will have lesser impact in the long term.
Thank you so much. I will continue on the tariff subject a bit more. Of course, this situation is clearly floating. Do you have any comments to make about the exemption you have received on cases? What is the latest and greatest you're hearing on potential extension? Anything to point to either direction here?
Yeah. First, so now actually for cases, we're talking about two exemptions, right? To clarify, one, we have exemption on the 301 tariffs, which is on 25%, and that is what will be expired on May 31st. If no news come out, it's not likely that we will hear anything up until something happens. There are no rumors, there is no information like that. We will see. It's now three weeks left approximately until the end date, and we'll see if something happens. We also know from previously that the exemption could also be retroactive coming after the end date. There is also an uncertainty in that, just looking historically how things have been. There is no news to share regarding that exemption.
The second exemption is the exemption for cases on the 125% reciprocal tariffs, which is not with an end date, but we never know, of course, what happens. Right now, there are two exemptions, and one of them, the 25% 301 tariff, will end on the 31st of May as of current information.
Thank you. That's helpful. A final question around tariffs. You have both been talking about short and long-term plans to mitigate the effects. Should we expect such initiatives to bear fruit already in H2, or do tailwinds from such measures take longer than that to fully materialize?
Of course, the short-term effects will help us already during H2. Those actions that we can take when it comes to market prices, but also other negotiations that we have that could help us already in short to mid-term, long-term, primarily supply network optimization. That has a bigger impact later on that will be late H2 or 2026 onwards.
Thank you. I have two more questions if you do not mind. You mentioned that Escape will be launched in Q2. Did this lend any tailwind to the Q1 figures, given that you usually sell to your resellers ahead of launch, or should we rather see such effects in Q2?
No, there is no particular Escape impact on Q1. So that's a Q2 impact.
Perfect. Finally, you have announced new organic growth targets. Very much encouraging to see them from my point of view. I have a question. Do these include any significant price hike tailwinds, which I am partly asking in light of the fact that the industry is raising prices due to enacted tariffs, or what is behind the incremental uplift in your organic growth target to 15% per year from 10% previously?
It's not per se based on price uplifts to be a driving force there. We do believe that the strategic initiatives that we are driving with the category expansion, with our initiatives in the sales and marketing channels, and our way to build our brand in the case drives us towards a stronger growth trajectory. It's rather our own initiatives and the actions that we're taking that gives us confidence in delivering, yeah, over 50% growth and as the financial target says. Prices and the changes that was in the market now in the last few weeks is not really impacting the decision to change the financial target. I could also mention that this is, of course, a topic that we will dive much deeper into in the next week's Capital Markets Day.
Thank you. I appreciate it. Thanks for having my question. I'm looking forward to meeting you next week.
Thank you, Simon.
The next question comes from Amar Galijasevic from Carnegie Investment Bank. Please go ahead.
Hi guys. A couple of questions from my side here. Starting off with your positive outlook for Q2 on sales growth. You touched a bit upon the effect of the new graphics card releases here. Kind of how do you reason about that effect in Q2 and Q3? Have we already seen the big bump in Q1, or do you expect those releases to drive more growth in Q2 and Q3 than Q1?
Hey, Amar. Yeah, we definitely believe that the GPU releases that sort of have come not all at once in the beginning of the year, but rather at different times up until now, more or less, will have impact to drive demand in the coming months. That will be something that will help us all through 2025 or help the industry for growth. It is a positive addition, of course, to drive growth in the industry. Of course, it also has a bit of connection to or impacted whether the availability and pricing concerns that have been there originally is mitigated, but it is our belief that it will help drive demand throughout 2025.
That's clear. A question on your other product categories. You mentioned Refine being a big driver here over the past almost year now. Is it safe to say that Refine now maybe could make up for more than half of the other segment? At what point would you split it out completely? How big does it need to be?
Yeah, Refine is becoming a majority of the or is a majority of the other category segment. What we have said regarding separating it is at least that will not happen during 2025. We want to see it having a significant contribution to the overall number, same as for upcoming audio then. We will see for 2026 how we are going to look at the numbers.
I see. Lastly, a follow-up question kind of on the same topic, but more on Escape. What are your expectations for the release of Escape if you compare that to how successful Refine has been in terms of net sales? Do you expect similar levels? I know the price point is lower, but I would assume a higher kind of it being a higher volume product. Could you give us any color on that?
First of all, we're humbled in saying that Escape will, just as Refine and other categories, we're confident in the long-term potential of this product, but it will take a couple of months before we are there delivering on all full cylinders. Yeah, sure, Escape has the same potential as Refine long-term for us. We are looking at both of these products as two growth contributors for Fractal. Right now, we are launching in a more uncertain period as we talk about, and we'll see how the launch, especially from the U.S., might be slightly lower than what we expected from the beginning, but it will not have a long-term impact here. Escape and Refine will both contribute to our growth.
Okay, great. Thank you for that. That's all for me.
Perfect. Thank you.
As a reminder, if you wish to ask a question, please dial Pound key five on your telephone keypad. There are no more phone questions at this time, so I hand the conference back to the speakers for any written questions or closing comments.
All right. We have a few written questions, so let's start. Do you see any indication that there were tendencies of front-running during the quarter, both by end customers and retailers?
That's a good question. We don't see any clear sort of evidence of that, that that would be a driver of our growth. One reason to say that is that we're seeing the growth from all different regions around the world. There is no indication that it would be primarily from one region or the other. That's probably one of the key arguments why we don't believe that to be the case. There's a strong consumer demand in the marketplace. People have been waiting to upgrade their systems. Together with the initiatives and especially on the channel side, but also on the product side from our side, it is a good combination that has allowed this growth.
Do you expect your chairs to have lower margins than your cases going forward as well?
Yeah, I mean, what we have said continuously on shares is that they are in the range that we have within our cases as well. It is just as a case category that we are a case series that we would have in that sense. Long-term, we believe that both shares, but future on also the audio category with the headset, will increase in margin as we optimize and improve our supply chain and operations when it comes to that. Just as for cases, we have been improving over the last 15 years. We will do so on other categories as well. Shares is within the case category margin range.
Has your share production caught up with the demand yet?
Yes, that is our impression that we don't see any shortages when it comes to the supply of shares.
Have you used your strong balance sheet to build up your warehouse in the U.S. after the quarter ended?
I can start there, Karin, and then you could fill in. Just as the previous times ahead of tariff exemptions, we have been building inventory within the regional warehouse in the U.S. ahead of tariff coming in. Now the tariff build-up here has been very rapid and ad hoc in that sense, but we still have the date of May 31st. Of course, we are taking measures to build up our inventory. At the same time, we're seeing, as we talked about before, a very strong sales out increase, which is, of course, taking down the inventory continuously as well. It has been a strong push from our side to continuously make sure that we have enough supply, of course, in the U.S. ahead of the tariffs. Sales out, which is positive, have worked against it, of course.
Yeah, I think it's fine. Thank you, Jonas. The last question. Are your cases gaining market share, or are your cases' sales increased caused by general boost demand for the whole gaming case market? Are we gaining market share on cases?
Yeah, that's our clear indication. We are sales out, and our sales in the marketplaces are beating the growth of the industry, and Fractal is strengthening our position.
Okay. Thank you. I think that's it.
We close the meeting.