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Earnings Call: Q3 2017

Oct 27, 2017

Operator

Good day, ladies and gentlemen, welcome to the Hexagon Q3 Report 2017 conference call. Today's conference is being recorded. At this time, I would like to turn the conference over to Mr. Ola Rollén, CEO. Please go ahead, sir.

Ola Rollén
CEO, Hexagon

Thank you. Good morning, good afternoon, everyone, welcome to this interim Q3 Report 2017. If we start on slide number four, overview of the third quarter of 2017. Organic growth amounted to 6%. Operating sales growth, i.e., excluding the revenue haircut, 10% growth. We saw strong growth in Geosystems, Manufacturing Intelligence, and Positioning Intelligence in the quarter. Geographically, China had another record quarter with 19% organic growth. Strong demand across literally all divisions, PP&M is heading in the right direction. Improved profitability year-on-year, despite the increase in currency headwind that we see from a weaker US dollar and Chinese renminbi. Gross margin 60.4% compared to 59.8% last year. EBIT 1 margin of 24% compared to 23.1% a year ago. We benefited from the organic growth, primarily product mix and improved cost structure.

We post non-recurring items of EUR 7.3 million in the quarter, this is the so-called revenue haircut, where we make a haircut of the acquired deferred revenue in connection to the acquisition of MSC. Moving on to slide five, the seasonal pattern proves to exist in 2017 as well. Q1 is our weakest quarter, Q3 our second weakest quarter. Q2 and Q4 are usually our strongest quarters. Slide six, the P&L statement, key figures. Operating net sales EUR 859.7 million, that is 10% recorded growth, 6% organic growth. We got currency headwind and acquisitions, that is the wash. Operating earnings, EBIT 1, EUR 206 million, which is 15% better than the corresponding period last year, which earns us an operating margin of 24% in the quarter. I am going to skip the nine-month table on slide seven and go straight to the cash flow table on slide eight.

We had a strong cash flow. Cash flows from operations after non-recurring items, i.e., restructuring cost, amounted to EUR 152.2 million, that is significantly stronger than the corresponding period of last year. We're within the cash conversion target of 80%-90%, in spite of a organic growth of 6%. Slide nine, what helped us was really working capital to sales, that with our increasing exposure to recurring revenue business models, we can see that our working capital is reduced in comparison to sales. A year ago or actually long ago, when we were more hardware-prone, our working capital sales was actually in the neighborhood of 30%, since then, we've halved the working capital need to sales. Market development. If we turn to slide 11, nothing dramatic. North America, still 31% of sales.

We do see a recovery in South America. It's important to remember that South America once used to represent 5% of Hexagon sales. We have a long way back, but we do see a trend towards recovery in Brazil, which is the main market in South America. Western Europe lost a percent, 29%, EMEA 7%, Asia Pac 14%, and China 16% in the quarter. Fairly well-balanced geographic exposure with one-third in each major region. We move to slide 12, which is the simplified version of our table where we have many arrows, which we will come to. Slide 12 gives you an overview. China, North America, Eastern Europe, Middle East, and Africa were growth markets. Asia, excluding China, also grew, and we saw the turnaround in South America. Western Europe had the weakest organic growth in the quarter, 1%.

I'm not going to go through the nitty-gritty details on slide 13. It's really for your review as you review this report later on. If we turn to slide 14, EMEA. Western Europe, sorry, I said 1%, 0% organic growth, was hampered by tough comparatives in MI, and it's the automotive industry that has slowed down in Western Europe. We saw good growth in Germany, France, and the Nordic countries, but weaker or weak development in the U.K. and Spain. Think Spain is just a seasonal matter. U.K. has delivered good growth over three consecutive years. The question is if the U.K. economy is peaking. Continued strong development in Africa, and that is driven by our mining operations. Double-digit decline in the Middle East due to difficult comparatives after last year's large smart city project that we invoiced in the third quarter of 2016.

That was an installation in the city of Mecca in Saudi Arabia. Americas, slide 15. North America recorded 8% organic growth. This is an improvement over previous quarters. Strong growth in infrastructure and construction and the content program, i.e., 2D ortho data or 3D elevation data, had a good quarter. Somewhat weak aerospace on peak levels, really, and automotive industry due to tough comparatives in Q3 of 2016. Already stated, South America is recovering and recorded 4% organic growth, driven by a return to growth in Brazil. If we move to Asia, China is the shining star, 19% organic growth. They represent half of Asia at this stage. It's a broad-based growth. If you were to single out individual products and solutions, it would be the electronics industry that continue to invest in Hexagon technologies. Also, solid growth from our smart city solutions in China.

We saw weak development in South Korea. That is a more broad-based decline where we see several industries suffering from competition, primarily from competitors in China and Japan. In India, it's really a comparative where we delivered a response system to Uttar Pradesh in Q3 of 2016. Slide 18, reporting segments. Industrial Enterprise Solutions. We've seen strong growth in general from industrial applications in the past few years. It's fair to say that both automotive, general manufacturing, and aerospace are at peak levels. Still, MI recorded 6% organic growth. That was driven by the strong demand that we've already commented from the electronics industry, primarily in Asia. The main countries today for electronics are China, Vietnam, and South Korea. Growth was hampered, though, by tough comparatives in automotive, primarily in Europe, and aerospace in Europe. PP&M, minus 11% organic growth in Q1.

If we disregard the revenue reversal in Q2, we had -6% in Q2, and now we report -4% organic growth in the third quarter. It is still a challenging oil and gas market out there, but we do see signs when we look at our overall portfolio for oil and gas that it's recovering. We have positive momentum in the business outside the oil and gas, and we do expect it to return to growth towards the end of the year. Just to save you from questions in the Q&A session, whether it's going to be the fourth quarter or it's going to be the individual months of November and December, we don't know. But the outlook is that we return to growth, and 2018 should be the year of growth, even though it might not be the best year ever for PP&M.

EBIT 1, Industrial Enterprise Solutions, well, the margin 25.1%, which is a sign that MI is improving its margin significantly year over year. If we now turn to Geospatial Enterprise Solutions, slide 19, we had strong growth in the geospatial area. If industrial and general industry is at peak levels, geospatial still has momentum and growth, and that is, of course, linked to the recovery in the global construction and infrastructural sectors. Geosystems, 12% organic growth, driven by a number of new initiatives. We saw the HxGN Content Program growing. We saw our mining solutions, the digital mining solutions, really capturing market share. And we also saw the BLK360 having a really good quarter, even though we were slow ramping up deliveries in the quarter. We're set for a good Q4 for BLK360. SG&I, -1% organic growth, and it's hampered by difficult comparatives in Mecca and Uttar Pradesh.

We also had good deliveries in China, and overall, the defense-related services that we sell to the US Army, they were significantly down year on year. On the other hand, Positioning report 17% organic growth, and that is driven by strong demand from defense, and also strong demand in the agricultural sector. EBIT 1, EUR 100 million, which is 24% EBIT margin, versus 22.7% in the third quarter last year. The improvement comes from both Geosystems, SG&I, and Positioning. We do see good operational execution in the quarter. Slide 20, the growth margin. 12 months rolling, 1% up from 60% to 61%, so the trend continues. Moving to slide 21, the EBIT margin, 24%, 1% higher than the 12-month rolling a year ago. And you can see our targets of 27% and 28% respectively for 2021. Orders and product releases in the quarter.

The biggest new product or new technology that we launched in the quarter was, on Slide 23, the new GNSS RTK rover. We haven't done much new technology development in the surveying field for GNSS rovers in a long time. This might not look like much for a layman, but what you can do with this rover is you can point it at any direction and you can tilt the pole. But we use a precise enough inertial measuring unit inside the electronics processor of this unit. We don't use a compass anymore. Which means that before, a surveyor needed to make sure that the pole was straight before you measured a point. You can just touch the area you want to measure. You can tilt it, you can do whatever you want. It's a super quick way of capturing points if you're a surveyor.

It actually means that you do not necessarily have to be a surveyor to use it. It's that easy. I think we've had really good reception for this, and this is a big innovation. Next slide 24. Construction Management and Engineering Services is a U.S.-based construction company that has standardized on Hexagon's machine control solutions to drive their excavators and other machines on large construction sites. Slide 25. As you know, it's been a tough hurricane season in southeastern U.S. and the Caribbean. We've seen Harvey, Irma, and Maria devastating countries, islands, and flooding in Texas, among other places. The HxGN Content Program has provided first responders and non-government organizations access to professional quality imagery data, fresh data as the hurricanes hit. That has been critical for damage analysis and the focused cleanup efforts to make sure that first responders actually access people in need.

This is something we're really proud of. Slide 26. Hexagon technology is featured in the Baidu Apollo project. They are using our GNSS engines. Baidu is the equivalent of Google in China, and they're running the project Apollo to create autonomous vehicles in China. We deliver these solutions through our partner, AutonomouStuff. Slide 27. It's been a big quarter for Hexagon Mining and the digitalization of mining activities across the world. The expansion continues. We got new orders from Newmont, Victoria Gold, and CMOC International in the quarter. Slide 28. Austria Federal Police is driving an historic transformation of their IT assets. They've established a project called ELKOS, which is a nationwide integrated command and communication system for the entire country of Austria. They're building this new platform on Hexagon's computer-aided dispatch and crisis management systems. Slide 29.

We got an order from the firefighting and rescue services in Ontario, Canada in the quarter for a computer-aided dispatch system. Slide 30. We're also installing critical infrastructure protection, which is becoming an increasing problem in oil fields. One of the largest oil fields in the world, the Iraq Zubair giant field, selected Hexagon's technologies for this critical infrastructure protection. I don't know if you remember, there was this attack on an oil field by terrorists a couple of years ago, where they took hostages, and this is to address that issue. Slide 31. Shaping national security and disaster management in Japan. Japan is a earthquake-prone country, Hexagon solutions will aid the Japanese government in processing and analyzing data from optical and radar satellites.

This is, of course, to make sure that the decision makers and stakeholders are well-educated on what's going on in real time in national security and disaster management. Slide 32. Hexagon's power and energy solutions are growing in China. We already have the world's largest oil and gas company, CNPC, on our customer list. They decided to solidify their application using our software by upgrading its SmartPlant Foundation to the next generation software. Slide 33. Hexagon MI is launching the first step in a series of products towards the smart connected factory. It's called SMART Quality, and it's a resource management software platform using our proprietary IoT platform to connect machines with databases and create a consistent tool for measuring quality across a large-scale manufacturing operation. Slide 34. Accuracy for industry-specific applications.

We need to do something about our product names because we're actually launching a product called High Throughput and Accuracy Measurement Solution, HTA. The product name is long, but the product is amazing. We're using our non-contact optical probe technologies, we can improve the productivity and throughput for primarily BLISK applications when manufacturing aero engines. That is a unique application for the aero engine manufacturers, enabling them to step up productivity and output. Slide 35. We launch EcoSys 8, this will enable real-time seamless data flow between all stages of a product life cycle to maximize returns and margins. We have a first order for this new generation software, it's China Nuclear Power Engineering Company that will deploy EcoSys in their project management, building new power plants in China. Slide 36.

Finally, we made an acquisition after the end of the quarter, we acquired a company called Luciad, this is to enable Hexagon to move towards 5D real-time maps in the smart city segments. We use the Luciad technology in combination with the Hexagon Smart M.App platform. We create 3D environments. We have rapid fusion of multi-source content from real-time sensor feeds, could be traffic, could be catastrophes or whatever you want to follow in real time. By doing that, we create dynamic analytics, 5D. I think that was it. In summary, 6% organic growth driven by strong development in Geosystems, Manufacturing Intelligence, and Positioning Intelligence.

Continued robust organic growth in China, hampered by a continuous weak oil and gas sector, we do see positive momentum outside of the oil and gas, that supports our expectation of growth towards the end of the year for PP&M. Strong profit development despite the currency headwind. Operator, I think we've reached the end of the presentation, we're now ready for our Q&A sessions. If you do have questions on my upcoming trial in Norway, I suggest that we take that offline. You contact us at ir@hexagon.com, we will direct you to the right channel. With that, I open up for questions. Thank you.

Operator

Thank you. If you would like to ask a question at this time, please press the star or asterisk key followed by the digit 1 on your telephone. Please ensure that the mute function on your telephone is switched off to allow your signal to reach our equipment. If you find that your question has already been answered, you may remove yourself from the queue by pressing star 2. Again, please press star 1 to ask a question. We'll pause for just a moment to allow everyone to signal. We'll take our first question from Guillermo Peigneux of UBS. Please go ahead.

Guillermo Peigneux
Analyst, UBS

Thank you. Good morning. Thank you, Ola, for answering my questions. My first question actually regards to recent comments from one of your Swedish peers in the industrial world, suggesting that there is actually a significant amount of synergies from the combination of cutting tools or cemented carbide cutting tools and actually metrology, which basically will help them grow both franchises ahead of what the market is growing at the moment. I wanted to see what your impressions are about that comment.

Ola Rollén
CEO, Hexagon

I don't have any comment. There are many synergies in the manufacturing sector, both between cutting, programming of machines, robotics, and so on. I guess it's a valid point.

Guillermo Peigneux
Analyst, UBS

Okay. Thank you. Secondly is basically regarding page 15 of your press release or your results release. When it comes to contingent considerations, when it comes to recognition to fair value, I've noticed that these lines are becoming recurrent every quarter, whereas in the past, were more actually singled out in the annual report or in the Q4 statement. I was wondering the reason why this regularity nowadays or whether it's something that we will see.

Ola Rollén
CEO, Hexagon

Sorry, what page did you refer to?

Guillermo Peigneux
Analyst, UBS

Yeah, it's page 15 of the results release, so the full report.

Ola Rollén
CEO, Hexagon

Yes.

Guillermo Peigneux
Analyst, UBS

On acquisitions.

Ola Rollén
CEO, Hexagon

What was your question regarding that page?

Guillermo Peigneux
Analyst, UBS

Yeah, that it's becoming more recurrent. I noticed that Q1, Q2, and Q3 have this kind of contingent considerations recognition to fair value comments, in which you specifically mentioned numbers and adjustments. In the past, they were not that recurrent. I think either you are now highlighting it as the quarter happens, or there's something that has changed in terms of the policy for these contingency considerations or contingent considerations and recognition to fair value. Was wondering whether there is any change from the way you look at acquisitions.

Ola Rollén
CEO, Hexagon

No.

Guillermo Peigneux
Analyst, UBS

Okay.

Ola Rollén
CEO, Hexagon

Have you heard of IFRS?

Guillermo Peigneux
Analyst, UBS

Yeah, I heard a little bit about it.

Ola Rollén
CEO, Hexagon

That is a body of very clever auditors that every year come up with new ways to account for things.

Guillermo Peigneux
Analyst, UBS

Okay.

Ola Rollén
CEO, Hexagon

They always issue new policies. There is some new policy how to treat fair valuations and earn-outs. Now we're moving towards a situation where you need to disclose the valuation and the considerations you do every quarter. It's going to be even more common, and we might end up sometime in the next two years where you need to announce tables that show you the development of the fair value of acquisitions.

Guillermo Peigneux
Analyst, UBS

Okay. Thank you very much, Ola Rollén. I'll stand back in line, then I'll come back with a follow-up maybe later on. Thank you.

Ola Rollén
CEO, Hexagon

All right.

Operator

Thank you. We'll take the next question from Stacy Pollard of J.P. Morgan. Please go ahead.

Stacy Pollard
Analyst, J.P. Morgan

Hi. Thank you. Your top-line growth 6%, that was pretty strong, good acceleration there. Do you think that is sustainable into Q4, or could it even increase if PPM grows? Kind of subset of that question is, can you talk about the sustainability of Geosystems? Could we see that into the double digits again in Q4 and 2018? China also, kind of same question. Electronics, is there any seasonality to that? Maybe can you tell us what you're doing there beyond phones?

Ola Rollén
CEO, Hexagon

That was many questions.

Stacy Pollard
Analyst, J.P. Morgan

Sorry, it was many questions. Sorry.

Ola Rollén
CEO, Hexagon

I think you need to take a step back. We live in a zero inflation world. Interest rates are at all-time low. Growth is simply not there in the global economy. That's the backdrop. We launched our financial plan in December of last year, where we said we're going to grow by 5% over the next five years. From December 2016 to December 2021, the average growth is going to be 5%. We reached 6% in this quarter, and that was a good rubber stamp for us that we're heading in the right direction. But to say whether Q4 is 7% or 4%, it's not meaningful. I think you need to look at the long-term trend, and if Hexagon can grow by 5% organic growth in the next four years, we're doing very well indeed in this global market.

Stacy Pollard
Analyst, J.P. Morgan

Understood. Any comments maybe on the Geosystems, China, or electronics?

Ola Rollén
CEO, Hexagon

What's interesting is that we do see manufacturing in general reaching sort of a peak in the global economy. Auto sales are at all-time high, aerospace sales are at all-time high, electronics are at all-time high. We do see one of our segments, the Industrial Segment, slowing down or fairly stable mid-single-digit organic growth. We do see an acceleration in the Geospatial Segment, and that is connected to the improved situation in infrastructure and construction across the globe. It's primarily Europe coming back. North America has been strong in construction. We do see infrastructure projects in North America that we haven't seen in years. The situation in China is stabilizing, and thus China is also investing in infrastructure again. I think that it's a general trend that industrial applications might slow down in growth, but geospatial applications might actually accelerate.

Stacy Pollard
Analyst, J.P. Morgan

Useful. Thanks.

Ola Rollén
CEO, Hexagon

Thanks.

Operator

Thank you. We'll take the next question from Mohammed Moawalla of Goldman Sachs. Please go ahead.

Mohammed Moawalla
Analyst, Goldman Sachs

Great. Thank you. Ola, I was wondering if you could comment on some of the strength you're seeing in the PP&M on the non-oil and gas side. Any particular geographies or sub-segments within that? As we think about that recovery in PP&M into next year, what is the kind of expected mix between oil and gas? Is that still expected to be broadly stable? The kind of non-oil and gas continues to accelerate?

Ola Rollén
CEO, Hexagon

Oil and gas have been reduced in the mix, obviously, since oil and gas has tanked. Growing segments are chemicals. In the quarter, we had a large order from Germany, which was a buyer-related company. You saw the nuclear activities in China, so nuclear and chemicals are definitely growing well in this market. Mix-wise, if oil and gas recovers next year, which is the hope, then they will increase their share of PP&M from current levels.

Mohammed Moawalla
Analyst, Goldman Sachs

Okay. Thank you. Just as sort of a follow-up on Geosystems and your comment that manufacturing is peaking. It sounds though that you're still reasonably comfortable with a sort of mid-single-digit growth rate in the Geosystems segment. As we progress, you don't expect a sharp deceleration. Was there any impact in Q3? Because I know you had a soft North America in Q2. Was there any kind of spillover effect there that distorted the Geosystems performance in Q3?

Ola Rollén
CEO, Hexagon

I just need to ask you, are you referring to Geosystems or Manufacturing Intelligence since you're talking about manufacturing?

Mohammed Moawalla
Analyst, Goldman Sachs

Sorry. It was around Geosystems.

Ola Rollén
CEO, Hexagon

Okay. You refer to construction and infrastructure.

Mohammed Moawalla
Analyst, Goldman Sachs

Yeah.

Ola Rollén
CEO, Hexagon

Construction and infrastructure, we do see a strong development both in Central Europe, Northern Europe, and North America. Geosystems should actually have a quite good quarter ahead of it.

Mohammed Moawalla
Analyst, Goldman Sachs

Okay.

Ola Rollén
CEO, Hexagon

China has already been good. Shouldn't forget China.

Mohammed Moawalla
Analyst, Goldman Sachs

Great. Thank you.

Ola Rollén
CEO, Hexagon

Thanks.

Operator

Thank you. The next question comes from Alexander Virgo of Bank of America. Please go ahead.

Alexander Virgo
Analyst, Bank of America

Thanks very much. Good morning, everyone. Morning, Ola. I wonder if you could talk about a couple of points you made earlier on, I guess clarification perhaps in a couple of instances. One, you mentioned tough comps in auto in Europe. You also mentioned slowdown. I wonder if it is actually both or just the former. On smart cities, I wondered if you could just clarify how big that business is and whereabouts it is. Is it in SI or does it cover both SI and Geo? Then the last one, just on Manufacturing Intelligence. The margin improvement there, how much of that is attributable to the integration of MSC, and how much of it is actually the underlying margin? Thank you.

Ola Rollén
CEO, Hexagon

Yeah. Start with the margin. I'd say roughly 50% stems from the old MI, 50% from the fact that we consolidate MSC at much higher margins. If we move to the auto question in Western Europe, it's not a slowdown in auto production in Europe. There is a shift where the so-called Dieselgate question is putting pressure on the manufacturers because consumers in Europe are not buying diesel cars anymore. That has sort of had some unforeseen planning challenges for the big auto manufacturers in Europe, and that has affected their plans for this quarter. Whether that's a short-term or long-term trend, if we look really long term, we see a lot of activity launching new car models, which should be beneficial for Hexagon. We don't see a significant slowdown in our order volumes In the next two, three years.

Quarter on quarter, you never know. Moving on to smart cities, it's both Geosystems and SI that benefit from smart cities. All in all, it's becoming a I would say this year it's EUR 40, EUR 45 million growing very rapidly for us.

Alexander Virgo
Analyst, Bank of America

Okay, lovely. Thank you.

Ola Rollén
CEO, Hexagon

Thanks.

Operator

Thank you. We'll take the next question from Daniel Djurberg of Handelsbanken. Please go ahead.

Daniel Djurberg
Analyst, Handelsbanken

Yes. Good morning, Ola. I have a question. Last year, we had an abnormal large order helping organic growth with, I guess, one percentage point. Have you seen any similar in Q3 of 2017? Also a question, if I may, about the smart cities strong in China. Is this a multi-city thing or is it some mega cities or a combination? Also, if you could comment on the pipeline on smart cities outside of China would be great. Thanks.

Ola Rollén
CEO, Hexagon

We always have large individual orders in any quarter you look at because we do have a lot of solutions, businesses. I can't single out a single order in this quarter that would represent 1% of organic growth. It's a more normal quarter, if you so wish, compared to Q3 of 2016. Regarding China, this is a broad-based project across China. It's more than 300 cities that have signed up to a protocol to make their cities smart by 2022, I believe it is. It's not one individual region, it's not one individual order. Outside of China, we see a lot of activity, primarily in Asia, actually. Singapore is discussing installations. You have India that is sort of leapfrogging technology and installing the latest technologies, skipping landline-based telephone technologies and going straight for mobile and cloud-based. India is definitely an interesting market for smart cities.

We got Europe that is looking into it. We had a large order with Austria that might pan out to involve city installations as well. It's definitely a more broad-based trend than just one order here and there.

Daniel Djurberg
Analyst, Handelsbanken

May I take a quick follow-up on that? I know that MSC also was working with Huawei on the smart cities, I believe. Has that helped that you get a bigger share? If you can't comment anything about that'd be great.

Ola Rollén
CEO, Hexagon

I'm not sure MSC worked with Huawei on smart cities.

Daniel Djurberg
Analyst, Handelsbanken

Perhaps it's also on something else. Okay, thanks. I wish you great success in Norway as well.

Ola Rollén
CEO, Hexagon

Thank you.

Operator

Thank you. We'll take the next question from Adam Wood of Morgan Stanley. Please go ahead.

Adam Wood
Analyst, Morgan Stanley

Hi, good morning, thanks for taking the question. I've got two, please. Just wanted to dig in a little bit, first of all, on Manufacturing Intelligence, and maybe some help with the phasing of growth over the next few quarters. I think you've suggested that the electronics business there starts to give you tougher comps, but you've grown in Q3 off a pretty tough base. I think previously you've suggested that with new models kicking in, Auto and Aero should get better as we look into the end of this year and next year. Is there anything more you can help us with in terms of when we really hit the base comparisons on electronics, where those base comps get very difficult? Is there a risk we get a quarter between the two where things don't quite work out, and we have that hiatus?

Then maybe just secondly, on margins, looking into the fourth quarter, it feels like there's quite a few gives and takes. You've obviously got the cost-saving plan, but currency's going against you. On the other hand, organic growth is picking up. Is there any reason why we shouldn't be seeing a similar margin progression as we saw in the third quarter in terms of the cost-saving plan phasing or greater impacts from currency? Thank you.

Ola Rollén
CEO, Hexagon

We'll see. The one who lives will see. I don't comment on margins in the fourth quarter, but I do comment on the margins over a four-year period, and our target is still to reach 27% or 28% by December 2021, Adam. You extrapolate and draw the line. Tougher comps in electronics or Auto and Aero. No, I think Auto and Aero is easier to predict because we do have visibility into the future with next generation programs and models. Electronics is more difficult to predict because typically you have a launch of new products like we saw from Apple in the third quarter with iPhone 10 or iPhone X. What's new with that is really the wraparound OLED. I don't know. It's for anyone to guess if the others will follow suit and deploy that technology as well, or that design.

That means business for us. We simply just have to wait and see what happens.

Adam Wood
Analyst, Morgan Stanley

Perfect. Thank you.

Ola Rollén
CEO, Hexagon

Thank you.

Operator

Thank you. We'll take the next question from Maxime Fyden of Danske Bank. Please go ahead.

Maxime Fyden
Analyst, Danske Bank

Hi, Ola. This is Maxime Fyden at Danske. I don't know if you commented this already, have you displayed the contribution from product launches in the quarter? If not, could you maybe try to estimate that on organic growth?

Ola Rollén
CEO, Hexagon

I think it's at least 1% in the quarter.

Maxime Fyden
Analyst, Danske Bank

Okay. That's helpful. On the BLK360, you said you had some ramp-up problems here in Q3. Do you believe that contribution is going to be bigger in Q4 for Geosystems?

Ola Rollén
CEO, Hexagon

It's definitely going to be greater in Q4 compared to Q3. That I know for sure.

Maxime Fyden
Analyst, Danske Bank

On that theme, the imagery program, did that contribute a lot to growth in North America Geosystems in the quarter?

Ola Rollén
CEO, Hexagon

It did.

Maxime Fyden
Analyst, Danske Bank

Finally, on the product-related questions, on the Smart Digital Asset and PPM, did you have any contribution from that in PPM in the quarter as well?

Ola Rollén
CEO, Hexagon

Yes, absolutely. We had contribution, it wasn't big enough to stop the erosion in sales. We still posted minus 4%, we definitely saw a contribution from SDA.

Maxime Fyden
Analyst, Danske Bank

Where is that coming from? Is it big blue-chip customers, or did this give some granularity on it?

Ola Rollén
CEO, Hexagon

We have a collaboration with one large customer that is deploying the Smart Digital Asset. That is, of course, the main contribution. Having said that, other customers are waiting and watching, and if this large customer is happy, they are going to deploy it too.

Maxime Fyden
Analyst, Danske Bank

Okay. I think that was it. Maybe just a follow-up on metrology. You used to display the book-to-bill or state the book-to-bill in metrology. Is that something you can do now as well? Primarily then, I guess, to outline-

Ola Rollén
CEO, Hexagon

Book-to-bill makes less and less sense as you move to a recurring revenue model. A typical engineering company would discuss book-to-bill, the more of your business that is recurring revenue and you operate from a reserve or an accrual of revenue, book-to-bill doesn't really say anything. In this quarter, for comparable, if you go to the old classic metrology business, we had a positive book-to-bill.

Maxime Fyden
Analyst, Danske Bank

Yep. That's helpful. Thank you very much for answering my questions.

Ola Rollén
CEO, Hexagon

Thank you.

Operator

Thank you. We'll take the next question from Wasi Rizvi of RBC. Please go ahead.

Wasi Rizvi
Analyst, RBC

Hi, good morning. Just a couple of questions from me. Just on the margin, actually, I'm just trying to understand where we are in the cycle of, I think when you mentioned the cost savings, you mentioned that there was going to be a period where you saw more of the cost savings, but you would be reinvesting, but the reinvesting would obviously lag. I was wondering where we are in terms of the benefits from the cost savings, but have we started reinvesting yet? Was that still to come, and therefore that might take off some of the margin improvement? The other thing I was interested in was again on MI and electronics. Have we now seen most of the impact of the big new launches? You mentioned the iPhone X.

Was that mostly in Q2 or is there a bit more to come as they ramp up production?

Ola Rollén
CEO, Hexagon

No, I start with electronics. I think it's fair to say that the lion's share of orders, we've seen the lion's share of that business in the third quarter. Fourth quarter will be somewhat slower. I don't know quarter on quarter if you compare to Q4 of '16. I don't know that from top of my head. Sequentially, if you look at Q3 into Q4, we expect electronics to be a smaller quarter in Q4 compared to Q3. You talked about the margin. I think it's fair to say that we're trying to hire qualified engineers in the areas where we need engineers, but that's a slow process. I think you're going to see benefits from the cost savings in the fourth quarter as well.

Wasi Rizvi
Analyst, RBC

Okay, that helps. Thank you.

Ola Rollén
CEO, Hexagon

Thanks.

Operator

Thank you. We'll now move to Alexander Franke of Berenberg. Please go ahead.

Alexander Franke
Analyst, Berenberg

Hi. Thanks for taking my question, and congrats on the great quarter. I was wondering if you could give some more color on how the MSC integration is going and what their organic growth rate was for the quarter. Do you plan on any additional M&A in the space, considering competitors continue to acquire in the segment?

Ola Rollén
CEO, Hexagon

Start with the last question. We don't comment on that. I'm not going to give you this every quarter, but it's new. MSC actually grew by 7% in the quarter. It was a really good organic growth from MSC. The integration is going according to plan. We're quite happy with what we see, and we think that computer-aided engineering is a huge opportunity for Hexagon, especially in combination with metrology software, where we do see strong synergies for the future. It's a highly interesting field for us.

Alexander Franke
Analyst, Berenberg

Okay, thank you.

Ola Rollén
CEO, Hexagon

We did not buy Exa.

Operator

Thank you. We'll take the next question from Alexander Tout of Deutsche Bank. Please go ahead.

Alexander Tout
Analyst, Deutsche Bank

Hi. Thanks for taking the question. Could you just give us an update on where recurring revenue has now reached as a percentage of the mix, and if you can, break that out between services and software recurring revenue. Could you just, as a detail within that, say whether customers typically are paying maintenance every year on the embedded software within Manufacturing Intelligence equipment, or is the software sale within that equipment generally just a one-off at the time of the hardware sale? Thanks.

Ola Rollén
CEO, Hexagon

I would say, and don't shoot me on this number, but I would say we're roughly at 40% recurring revenue at this stage for the group. Within MI, as you sell a system, you charge for the software and the service maintenance up front, but then after one year of installation, training, and warranty, we call it ITW, you renegotiate that package with the customer, and then typically they sign on a two-year subscription for software, and then we also negotiate services subscriptions separately.

Alexander Tout
Analyst, Deutsche Bank

Thanks. Sorry, just for clarity, that 40% recurring revenue that you're roughly at is software only, or that includes services?

Ola Rollén
CEO, Hexagon

That includes services as well.

Alexander Tout
Analyst, Deutsche Bank

How much is software?

Ola Rollén
CEO, Hexagon

Oh, I would say it might be 30 out of the 40.

Alexander Tout
Analyst, Deutsche Bank

Okay, great. Thank you.

Operator

Thank you.

Ola Rollén
CEO, Hexagon

What you can start doing if you want to analyze it, you could say Intergraph, the old PP&M and SI is roughly 20%-23% of our group sales, and that is all more or less recurring today. You could simplify. Let's say 20% of that is recurring. The rest is coming from MI, geospatial, and a little bit from Geosystems. That's how it looks like.

Alexander Tout
Analyst, Deutsche Bank

Great. That's helpful. Thank you.

Ola Rollén
CEO, Hexagon

Yeah.

Operator

Thank you. We'll take the next question from Wasi Rizvi of RBC. Please go ahead.

Wasi Rizvi
Analyst, RBC

Oh, hi. Just a follow-up from me on market shares, actually. I was interested to hear what you're seeing, and particularly in relation to some comments from Trimble on their last quarter, where they thought they were taking market share in Europe. They didn't necessarily say it was from you, but I was wondering what you were seeing in the market and the competitive dynamics.

Ola Rollén
CEO, Hexagon

The funny thing is, any industry you analyze, everyone is taking market share. Why comment?

Wasi Rizvi
Analyst, RBC

Right. You're not seeing any changes, or you're taking share?

Ola Rollén
CEO, Hexagon

No.

Wasi Rizvi
Analyst, RBC

Right.

Ola Rollén
CEO, Hexagon

No. I think it's a more long-term process when you take share. I know where we've taken share in the quarter, but that's not something I'm going to discuss.

Wasi Rizvi
Analyst, RBC

Right. Got it.

Ola Rollén
CEO, Hexagon

Thanks.

Operator

Thank you. As there are no remaining questions in the queue, I'd like to turn the call back to the speaker for any additional or concluding remarks.

Ola Rollén
CEO, Hexagon

This was a completely exhausting Q&A session, so I have no more remarks or comments. Thank you, everyone, for calling in, and we'll do this again in February. Goodbye