H & M Hennes & Mauritz AB (publ) (STO:HM.B)
Sweden · Delayed Price · Currency is SEK 166.20
-0.65 (-0.39%)
At close: Jun 17, 2026
H & M Hennes & Mauritz AB Stock Forecast
Stock Price Forecast
According to 26 analysts polled by S&P Global, H & M Hennes & Mauritz AB stock has a consensus rating of "Sell" and an average price target of kr 156.66. The average 1-year stock price forecast is 5.74% lower than the current stock price, while the lowest is kr 114.00 (-31.41%) and the highest is kr 200.00 (+20.34%).
Price Target: kr 156.66 (-5.74%)
Analyst Consensus: Sell
Analyst Ratings
The average analyst rating for H & M Hennes & Mauritz AB stock is "Sell". This means that analysts believe this stock is likely to lead to lower returns than market as a whole.
Recommendation Trends
| Rating | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 1 | 2 | 2 | 2 | 2 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 14 | 12 | 13 | 12 | 12 | 12 |
| Sell | 5 | 6 | 5 | 5 | 5 | 5 |
| Strong Sell | 5 | 6 | 6 | 6 | 6 | 6 |
| Total | 25 | 25 | 26 | 25 | 25 | 25 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| RBC Capital | RBC Capital | Hold Maintains kr 185.00 → kr 175.00 | Hold | Maintains | kr 185.00 → kr 175.00 | +5.29% | Jun 1, 2026 |
| Jefferies | Jefferies | Hold Maintains kr 164.00 → kr 154.00 | Hold | Maintains | kr 164.00 → kr 154.00 | -7.34% | May 29, 2026 |
| Morgan Stanley | Morgan Stanley | Sell Maintains kr 120.00 | Sell | Maintains | kr 120.00 | -27.80% | May 28, 2026 |
| UBS | UBS | Hold Maintains kr 180.00 → kr 169.00 | Hold | Maintains | kr 180.00 → kr 169.00 | +1.68% | May 28, 2026 |
| Barclays | Barclays | Sell Maintains kr 162.00 → kr 150.00 | Sell | Maintains | kr 162.00 → kr 150.00 | -9.75% | May 21, 2026 |
Financial Forecast
Revenue This Year
221.32B
from 228.29B
Decreased by -3.05%
Revenue Next Year
227.35B
from 221.32B
Increased by 2.73%
EPS This Year
7.91
from 7.58
Increased by 4.42%
EPS Next Year
8.47
from 7.91
Increased by 7.05%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is SEK.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 225.9B | ||
| Avg | 221.3B | ||
| Low | 218.1B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -1.0% | ||
| Avg | -3.1% | ||
| Low | -4.5% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 8.65 | ||
| Avg | 7.91 | ||
| Low | 6.59 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 14.1% | ||
| Avg | 4.4% | ||
| Low | -13.1% |