H & M Hennes & Mauritz AB (publ) (STO:HM.B)
Sweden · Delayed Price · Currency is SEK 165.90
+0.45 (0.27%)
May 28, 2026, 4:44 PM CET
H & M Hennes & Mauritz AB Stock Forecast
Stock Price Forecast
According to 25 analysts polled by S&P Global, H & M Hennes & Mauritz AB stock has a consensus rating of "Sell" and an average price target of kr 159.21. The average 1-year stock price forecast is 4.03% lower than the current stock price, while the lowest is kr 114.00 (-31.28%) and the highest is kr 200.00 (+20.55%).
Price Target: kr 159.21 (-4.03%)
Analyst Consensus: Sell
Analyst Ratings
The average analyst rating for H & M Hennes & Mauritz AB stock is "Sell". This means that analysts believe this stock is likely to lead to lower returns than market as a whole.
Recommendation Trends
| Rating | Dec '25 | Jan '26 | Feb '26 | Mar '26 | Apr '26 | May '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Buy | 1 | 1 | 1 | 1 | 1 | 1 |
| Hold | 5 | 5 | 4 | 4 | 5 | 5 |
| Sell | 4 | 4 | 5 | 5 | 4 | 3 |
| Strong Sell | 0 | 0 | 0 | 0 | 0 | 0 |
| Total | 10 | 10 | 10 | 10 | 10 | 9 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Barclays | Barclays | Sell Maintains kr 162.00 → kr 150.00 | Sell | Maintains | kr 162.00 → kr 150.00 | -9.58% | May 21, 2026 |
| Deutsche Bank | Deutsche Bank | Hold Maintains kr 165.00 → kr 160.00 | Hold | Maintains | kr 165.00 → kr 160.00 | -3.56% | May 20, 2026 |
| Goldman Sachs | Goldman Sachs | Sell Maintains kr 160.00 → kr 150.00 | Sell | Maintains | kr 160.00 → kr 150.00 | -9.58% | May 20, 2026 |
| J.P. Morgan | J.P. Morgan | Sell Maintains kr 123.00 → kr 114.00 | Sell | Maintains | kr 123.00 → kr 114.00 | -31.28% | May 20, 2026 |
| RBC Capital | RBC Capital | Hold Maintains kr 185.00 | Hold | Maintains | kr 185.00 | +11.51% | May 18, 2026 |
Sources: Price targets and consensus ratings provided by S&P Global Market Intelligence. Historical ratings and analyst data provided by TipRanks. The data is sourced from Wall Street analysts. Data sources.