H & M Hennes & Mauritz AB (publ) (STO:HM.B)
Sweden · Delayed Price · Currency is SEK 162.55
+0.05 (0.03%)
Sep 21, 2026, 5:29 PM CET
H & M Hennes & Mauritz AB Stock Forecast
Stock Price Forecast
According to 26 analysts polled by S&P Global, H & M Hennes & Mauritz AB stock has a consensus rating of "Sell" and an average price target of kr 156.21. The average 1-year stock price forecast is 3.90% lower than the current stock price, while the lowest is kr 114.00 (-29.87%) and the highest is kr 200.00 (+23.04%).
Price Target: kr 156.21 (-3.90%)
Analyst Consensus: Sell
Price Target
ChartAnalyst Ratings
The average analyst rating for H & M Hennes & Mauritz AB stock is "Sell". This means that analysts believe this stock is likely to lead to lower returns than market as a whole.
Recommendation Trends
| Rating | Apr '26 | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 2 | 1 | 1 | 1 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 12 | 12 | 12 | 12 | 12 | 12 |
| Sell | 5 | 5 | 5 | 5 | 5 | 5 |
| Strong Sell | 6 | 6 | 8 | 8 | 8 | 8 |
| Total | 25 | 25 | 26 | 26 | 26 | 26 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Goldman Sachs | Goldman Sachs | Sell Maintains kr 150.00 → kr 145.00 | Sell | Maintains | kr 150.00 → kr 145.00 | -10.80% | Aug 27, 2026 |
| J.P. Morgan | J.P. Morgan | Sell Maintains kr 114.00 | Sell | Maintains | kr 114.00 | -29.87% | Aug 26, 2026 |
| RBC Capital | RBC Capital | Hold Maintains kr 175.00 | Hold | Maintains | kr 175.00 | +7.66% | Aug 25, 2026 |
| UBS | UBS | Hold Maintains kr 168.00 | Hold | Maintains | kr 168.00 | +3.35% | Aug 19, 2026 |
| Jefferies | Jefferies | Hold Maintains kr 154.00 → kr 160.00 | Hold | Maintains | kr 154.00 → kr 160.00 | -1.57% | Aug 18, 2026 |
Financial Forecast
Revenue This Year
222.31B
from 228.29B
Decreased by -2.62%
Revenue Next Year
228.74B
from 222.31B
Increased by 2.89%
EPS This Year
7.98
from 7.58
Increased by 5.34%
EPS Next Year
8.40
from 7.98
Increased by 5.23%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is SEK.