H & M Hennes & Mauritz AB (publ) (STO:HM.B)
Sweden · Delayed Price · Currency is SEK 169.25
+5.15 (3.14%)
Jul 27, 2026, 5:29 PM CET
H & M Hennes & Mauritz AB Stock Forecast
Stock Price Forecast
According to 26 analysts polled by S&P Global, H & M Hennes & Mauritz AB stock has a consensus rating of "Sell" and an average price target of kr 154.67. The average 1-year stock price forecast is 8.61% lower than the current stock price, while the lowest is kr 114.00 (-32.64%) and the highest is kr 200.00 (+18.17%).
Price Target: kr 154.67 (-8.61%)
Analyst Consensus: Sell
Price Target
ChartAnalyst Ratings
The average analyst rating for H & M Hennes & Mauritz AB stock is "Sell". This means that analysts believe this stock is likely to lead to lower returns than market as a whole.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 2 | 2 | 2 | 1 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 12 | 13 | 12 | 12 | 12 | 12 |
| Sell | 6 | 5 | 5 | 5 | 5 | 5 |
| Strong Sell | 6 | 6 | 6 | 6 | 8 | 8 |
| Total | 25 | 26 | 25 | 25 | 26 | 26 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| Bernstein | Bernstein | Sell Maintains kr 130.00 | Sell | Maintains | kr 130.00 | -23.19% | Jul 10, 2026 |
| RBC Capital | RBC Capital | Hold Maintains kr 175.00 | Hold | Maintains | kr 175.00 | +3.40% | Jun 30, 2026 |
| Barclays | Barclays | Sell Maintains kr 150.00 → kr 157.00 | Sell | Maintains | kr 150.00 → kr 157.00 | -7.24% | Jun 26, 2026 |
| J.P. Morgan | J.P. Morgan | Sell Maintains kr 114.00 | Sell | Maintains | kr 114.00 | -32.64% | Jun 26, 2026 |
| UBS | UBS | Hold Maintains kr 169.00 | Hold | Maintains | kr 169.00 | -0.15% | Jun 25, 2026 |
Financial Forecast
Revenue This Year
221.91B
from 228.29B
Decreased by -2.79%
Revenue Next Year
227.90B
from 221.91B
Increased by 2.70%
EPS This Year
7.92
from 7.58
Increased by 4.54%
EPS Next Year
8.38
from 7.92
Increased by 5.71%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is SEK.