H & M Hennes & Mauritz AB (publ) (STO:HM.B)
Sweden · Delayed Price · Currency is SEK 177.95
+2.55 (1.45%)
Oct 30, 2026, 12:59 PM CET
H & M Hennes & Mauritz AB Stock Forecast
Stock Price Forecast
According to 26 analysts polled by S&P Global, H & M Hennes & Mauritz AB stock has a consensus rating of "Sell" and an average price target of kr 154.66. The average 1-year stock price forecast is 13.09% lower than the current stock price, while the lowest is kr 114.00 (-35.94%) and the highest is kr 200.00 (+12.39%).
Price Target: kr 154.66 (-13.09%)
Analyst Consensus: Sell
Price Target
Chart* Price targets were last updated on Sep 29, 2026.
Analyst Ratings
The average analyst rating for H & M Hennes & Mauritz AB stock is "Sell". This means that analysts believe this stock is likely to lead to lower returns than market as a whole.
Recommendation Trends
| Rating | May '26 | Jun '26 | Jul '26 | Aug '26 | Sep '26 | Oct '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 2 | 1 | 1 | 1 | 1 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 12 | 12 | 12 | 12 | 12 | 12 |
| Sell | 5 | 5 | 5 | 5 | 5 | 5 |
| Strong Sell | 6 | 8 | 8 | 8 | 8 | 8 |
| Total | 25 | 26 | 26 | 26 | 26 | 26 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| UBS | UBS | Hold Maintains kr 168.00 → kr 163.00 | Hold | Maintains | kr 168.00 → kr 163.00 | -8.40% | Sep 29, 2026 |
| RBC Capital | RBC Capital | Hold Maintains kr 175.00 → kr 170.00 | Hold | Maintains | kr 175.00 → kr 170.00 | -4.47% | Sep 28, 2026 |
| Deutsche Bank | Deutsche Bank | Hold Maintains kr 160.00 | Hold | Maintains | kr 160.00 | -10.09% | Sep 24, 2026 |
| Barclays | Barclays | Sell Maintains kr 157.00 → kr 150.00 | Sell | Maintains | kr 157.00 → kr 150.00 | -15.71% | Sep 24, 2026 |
| Jefferies | Jefferies | Hold Maintains kr 160.00 | Hold | Maintains | kr 160.00 | -10.09% | Sep 24, 2026 |
Financial Forecast
Revenue This Year
222.81B
from 228.29B
Decreased by -2.40%
Revenue Next Year
230.43B
from 222.81B
Increased by 3.42%
EPS This Year
8.02
from 7.58
Increased by 5.76%
EPS Next Year
8.25
from 8.02
Increased by 2.96%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is SEK.