H & M Hennes & Mauritz AB (publ) (STO:HM.B)
Sweden · Delayed Price · Currency is SEK 166.55
+2.30 (1.40%)
At close: Jul 7, 2026
H & M Hennes & Mauritz AB Stock Forecast
Stock Price Forecast
According to 26 analysts polled by S&P Global, H & M Hennes & Mauritz AB stock has a consensus rating of "Sell" and an average price target of kr 155.25. The average 1-year stock price forecast is 6.78% lower than the current stock price, while the lowest is kr 114.00 (-31.55%) and the highest is kr 200.00 (+20.08%).
Price Target: kr 155.25 (-6.78%)
Analyst Consensus: Sell
Analyst Ratings
The average analyst rating for H & M Hennes & Mauritz AB stock is "Sell". This means that analysts believe this stock is likely to lead to lower returns than market as a whole.
Recommendation Trends
| Rating | Feb '26 | Mar '26 | Apr '26 | May '26 | Jun '26 | Jul '26 |
|---|---|---|---|---|---|---|
| Strong Buy | 1 | 2 | 2 | 2 | 1 | 1 |
| Buy | 0 | 0 | 0 | 0 | 0 | 0 |
| Hold | 12 | 13 | 12 | 12 | 12 | 12 |
| Sell | 6 | 5 | 5 | 5 | 5 | 5 |
| Strong Sell | 6 | 6 | 6 | 6 | 8 | 8 |
| Total | 25 | 26 | 25 | 25 | 26 | 26 |
Latest Forecasts
| Analyst | Firm | Rating | Rating | Action | Price Target | Upside | Date |
|---|---|---|---|---|---|---|---|
| RBC Capital | RBC Capital | Hold Maintains kr 175.00 | Hold | Maintains | kr 175.00 | +5.07% | Jun 30, 2026 |
| Bernstein | Bernstein | Sell Maintains n/a | Sell | Maintains | n/a | n/a | Jun 27, 2026 |
| Barclays | Barclays | Sell Maintains kr 150.00 → kr 157.00 | Sell | Maintains | kr 150.00 → kr 157.00 | -5.73% | Jun 26, 2026 |
| J.P. Morgan | J.P. Morgan | Sell Maintains kr 114.00 | Sell | Maintains | kr 114.00 | -31.55% | Jun 26, 2026 |
| UBS | UBS | Hold Maintains kr 169.00 | Hold | Maintains | kr 169.00 | +1.47% | Jun 25, 2026 |
Financial Forecast
Revenue This Year
221.96B
from 228.29B
Decreased by -2.77%
Revenue Next Year
228.07B
from 221.96B
Increased by 2.75%
EPS This Year
7.94
from 7.58
Increased by 4.70%
EPS Next Year
8.41
from 7.94
Increased by 5.99%
EPS and Forward PE are based on non-GAAP adjusted numbers. Financial currency is SEK.
Revenue Forecast
| Revenue | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 225.9B | ||
| Avg | 222.0B | ||
| Low | 219.4B |
Revenue Growth
| Revenue Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | -1.0% | ||
| Avg | -2.8% | ||
| Low | -3.9% |
EPS Forecast
| EPS | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 8.65 | ||
| Avg | 7.94 | ||
| Low | 6.83 |
EPS Growth
| EPS Growth | 2026 | 2027 | 2028 |
|---|---|---|---|
| High | 14.1% | ||
| Avg | 4.7% | ||
| Low | -9.9% |