Good day, and thank you for standing by. Welcome to the Mips year-end report 2025 conference call. At this time, all participants are in a listen-only mode. After the speaker's presentation, there will be a question-and-answer session. To ask a question during the session, you will need to press star one one on your telephone. You will then hear an automated message: "Your hand is raised." If you wish to ask a question via the webcast, please type it into the box and click submit. Please be advised that today's conference is being recorded. I would now like to hand the conference over to your speaker today, Max Strandwitz, CEO of Mips. Please go ahead.
Thank you, operator. Good morning, everyone. My name is Max Strandwitz, and I am the CEO of Mips. With me today, I also have our CFO, Karin Rosenthal, and we will take you through the Mips presentation of the Q4 year-end report of 2025. So if we start with the key highlights, it was a good end of the year. Strong development with 18% organic growth in the fourth quarter. We did grow in all categories despite the challenging conditions. Our year-to-date organic growth ended at 21%. Of course, with year-to-date, we mean full year. The good momentum in Europe continued. We saw an organic growth of Europe of a little bit more than 30%, which is, of course, a fantastic number given that we grew 137% the year before. So despite a very strong competitor, we continued to see good performance in Europe.
And if we look at the full-year split of sales, Europe actually contributed to 43% of the total net sale of Mips, which is something that we have been very happy about and, of course, part of our ambition to be less dependent on the US market and having a better sales split between Europe and US market. But also the US sales developed well. We did grow close to 30% organically also on the US market, which is a little bit surprising given the challenging consumer market that we see. We saw a little bit of a change in momentum when it comes to the US market, and I will come back to that a little bit later in the presentation. But good performance also in the US market.
When it comes to the Asian market, not our biggest part of our sales, we saw a softer market with soft development, especially relating to the Chinese market where we saw a very hesitant consumer. Of course, we did a very exciting acquisition in December through the ingredient brand Koroyd, great complementary portfolio to Mips, and a brand with global potential, which is also something that we appreciate a lot. I will talk a bit more about that also later in the presentation. We had a good development of the underlying profitability. A lot of ins and outs in the quarter. The decrease in EBIT that we saw is fully explained by the impact of legal cost, the forex headwind, and transaction cost.
If we would adjust for the negative impact of the legal cost and the transaction cost related to the acquisition of Koroyd, we would actually be very close to a 40% EBIT margin, actually 39.8%. We have had a legal dispute that will continue, and we will continue to support our customers in the defense of the legal dispute, similar level to 2025 expected also in 2026. Just as a reminder, in 2025, we spent SEK 43 million in this legal dispute. The board of directors is proposing a dividend of 2.50 SEK per share, which is corresponding to 55% of net earnings, a little bit ahead of our financial ambition of having a dividend distribution of at least 50% of net earnings. Of course, also adding Koroyd to our business, we remain confident in our long-term strategy and the journey towards our financial targets.
So if we start with the Mips Group's acquisition of Koroyd and a summary of what we actually did acquire, we see it much more as a merger rather than an acquisition because, of course, it's two great companies coming together. First of all, strategically, really important to look at the strategic fit. Actually, when it comes to the acquisition, we actually see that it strengthened two out of three already existing strategic pillars. The first one, of course, of our pillars is to grow our existing business of rotational protection solutions in helmets for sports motor and the safety category. That, of course, will remain unchanged because that's Mips' key focus areas. If we look at other areas like capturing new opportunities within helmet safety, of course, Koroyd and Impact Technology is a great addition to that.
Also the third one, when it comes to opening up new channels and markets, of course, having the opportunity to expand into body protection, also having customers in tactical and so on, of course, opens great opportunities for further growth. If we look at the culture fit, which is, of course, extremely important when you look at acquisitions, Koroyd has many similarities to Mips. First of all, it is a very vision and purpose-driven company to make active life safer. It's a market leader within its niche. Ingredient brand, which is, of course, trusted by consumers and leading product brands. It's very much a science-led and technology-driven company. They have world-class testing and simulation capability, just like Mips. Scalable asset-light supply chain, high EBIT margin despite significant R&D spend. Important to note that Koroyd will continue to operate as an own brand.
The Koroyd leadership and operational team will continue to lead the Koroyd business. But of course, both brand teams see many synergies when it comes to product development and, of course, product portfolio expansions. If we look a little bit more on the details of the transaction, the purchase price amounts to EUR 40 million on a cash and debt-free basis, corresponding to a multiple of 8x adjusted 2025 EBITDA. In addition, the sellers have the possibility for an additional earn-out up to EUR 25 million, corresponding to a multiple in total of 13x if we compare against the same adjusted EBITDA of 2025. The transaction was financed through a combination of existing cash, and we also have arranged with a credit facility.
Of course, the acquisition is expected to contribute positively to Mips' earnings per share, EBIT, sales growth both on a short- and long-term basis. I think it's also important to note that Mips and Koroyd will be consolidated under the same group for the first time in the Q1 reporting. If we look at another very important area for us, it's, of course, what we do in sustainability. We are really proud about the work that we have done there. We have had great development also in 2025. First of all, Mips was ranked number one in Carnegie's sustainability rankings within consumer goods, which is something that we are extremely happy about. AAA rated at MSCI and also top-rated at small and mid-cap enterprises at CDP. So really starting to get also great recognition externally for our sustainability work.
Of course, when it comes to sustainability, it's not the awards that really make a difference. It's what you actually do. And of course, we have three key targets which we delivered against. And the first one is, of course, to continue to reduce our emissions. And we did that during the year. And including 2025, we have now delivered 49% of our 2030 ambition. And that, of course, is in line with our long-term ambition. We have also been quite successful when it comes to increasing the usage of recycled materials in our products. And today, and that is, of course, end 2025, the usage amounted to 34% of our total usage. And Mips has also, of course, a well-developed factory audit program. And we have increased our average score from social audits to above 90, which is actually ahead of our 2030 ambition.
So really happy with the progress that we did in sustainability. In sports, we see that the progress continues. We are happy with the development that we see there. Good quarter with 17% organic net sales growth in sport. We did see strong growth in the European market. And like I said, that's on the back of a very strong comparative last year where we actually grew 137% in total. So we now had six really, really strong quarters in Europe and, of course, start to see that the impact, of course, also showing up in the total sales of Mips as a company. We did see also good growth when it comes to the challenging U.S. market. We saw, in terms of market data, a little bit of a trend shift when it comes to Mips' addressable markets.
If you look at bike, for instance, we saw actually for the first time in a long time that the addressable market grew 1% when it comes to volume in bike, and it actually grew 5% when it comes to price. So of course, a lot of the customers have initiated and taken price increases to compensate for tariffs. But good to see that also in terms of volume growth in bike helmets, we saw that there was a positive progress. Then when it comes to snow, same ratio, 2% volume growth. If we look at the total market when it comes to U.S. dollar and price, it actually grew with 6%. So of course, still soft market, but at least it has started to go into positive territory. We also see that our customers coming from quite a low inventory level now have started to refill their inventory.
Every one of them, as you have seen in previous quarter, has been a little bit careful in terms of filling up their inventory because of the uncertain tariff situation. Of course, it's also good to see that bike continues to develop well overall. We had the ninth quarter in a row with growth in bike, which is something that we are also happy about. Of course, we continue to see good volume growth also in snow, both in the quarter and year to date. We did launch our collaboration with Mikaela Shiffrin, of course, the greatest alpine skier of all time. Something that we think is a great ambassador for the Mips brand that also can help us to increase the awareness of Mips globally and, of course, committing to the overall vision of Mips of driving the world to safer helmets.
I think it's also important to note that the shift that we have really been doing in snow where you only take a difference of the last Olympic versus the current Olympics, when we look at our athletes this time, we actually see that a majority of the people that are wearing ski helmets is actually a helmet equipped with Mips. So something that, of course, we are very happy to see. A long-term positive outlook in the sports category remains. If we look at the development in Moto, we saw good development also there. 32% organic net sales in Moto in the quarter, year-to-date net sales now amounting to 22% organic growth. We saw good development also in both off-road and the on-road category.
Good to see that the volumes are coming back in Moto after a challenging period and the impact of the U.S. tariffs. We continue to roll out a lot of new innovations in the Moto category and, of course, are quite excited about 2026. No change to the long-term outlook, good opportunity to continue to grow in the category. In safety, we saw organic net sales growth of 41% in the quarter. If we look at the year-to-date performance, it's 42%. We, of course, have seen during the year and also the quarter that performance is impacted by the implementation of tariff and related cost increases where we have seen some delay in ordering. If we look at the underlying in-market performance, we actually see that we have great sellout with new brand wins and also new products.
Of course, during the quarter, it was also the world's largest fair when it comes to occupational health and safety. In Germany, it's only every second year. And there, of course, again, the interest for Mips in the industry was confirmed. The long-term ambition remains unchanged. It's also good to see that the acquisition of Koroyd can also accelerate our growth in this category and make our offering even more relevant in the category as such. So if we look at the category performance, like I said, in sports, Q4, 17% organic growth, 20% full year. In Moto, 32% in the quarter and 22% full year. And safety, 41% and 42% full year. With that, I hand over the presentation to Karin.
Good morning. I'm Karin Rosenthal, CFO of Mips, and I will take you through the financial part of the presentation.
We saw good development in the fourth quarter with an increase in net sales of 2%. Adjusting for FX due to a stronger SEK versus U.S. dollar, net sales increased 18% organically. Gross profit increased with 2% and a good gross margin of 72.9%, same as last year. We saw an underlying improvement in profitability. EBIT was down 24% to SEK 47 million versus SEK 62 million last year, which is fully explained by legal cost of SEK 7 million, transaction cost due to the acquisition of Koroyd of SEK 5 million, and forex. EBIT margin decreased by 11 percentage points to 31.8% versus 42.9%. Excluding legal cost and transaction cost, EBIT's margin was 39.8% in the quarter. The higher spend in OpEx is fully explained by the legal costs, the acquisition costs, and the forex. We have also continued to invest in our strategic priorities.
We had a good operating cash flow in the quarter with SEK 52 million. If we look at the financial KPIs, organic growth of 18%, 32% EBIT margin, and operating cash flow of SEK 52 million. If we turn to the next page and look at the development for the full year, net sales increased with 10%. Adjusting for the FX due to a stronger SEK versus US dollar, net sales increased 21% organically. Gross profit increased with 12%, and we saw a gross margin of 73.4% versus 72.5% last year. The increase was mainly explained by the increase in sales and the sales mix. We have an underlying improvement in profitability. EBIT was down 11% to SEK 156 million versus SEK 174 million, which is mainly explained by the legal costs of SEK 43 million and the FX. EBIT margin decreased 6.9 percentage points to 29.2% versus 36.1%.
Excluding legal costs and transaction costs, EBIT margin was 38.2% for the full year. The higher spend in OpEx is fully explained by legal costs and the forex, and we have continued to invest in R&D and marketing during the year. We had a strong operating cash flow of SEK 148 million versus SEK 142 million last year. The financial KPIs, 21% organic growth, 29% EBIT margin, and operating cash flow of SEK 148 million. If we look at the balance sheet and cash flow, we have cash and cash equivalents of SEK 214 million versus SEK 382 million last year. During December 2025, Mips obtained a revolving credit facility of SEK 300 million to finance the acquisition of Koroyd. The net debt versus adjusted EBITDA amounted to 0.5x. The operating cash flow in the quarter was SEK 52 million.
The board proposes a dividend of 2.5 SEK per share, corresponding to 55% of net earnings. Then over to you, Max.
Yes. So if we then summarize the quarter and the full year, good development in the quarter with 18% net sales growth. We did grow in all our three categories despite challenging conditions. Good performance also year to date, of course, with 21% organic growth. And of course, as we are growing significantly faster than the market, we are gaining market share, of course, both in U.S. and the important European market. We do expect the positive development to continue with, of course, less hampering effects from the tariffs, which we saw in 2025. Good to see also, I wouldn't say it's a turnaround, but a little bit positive signs of the U.S. consumer in Q4 when it comes to helmet. And of course, good to see also that the U.S. brands are also refilling their inventory again.
Of course, the exciting complementary acquisition of the ingredient brand Koroyd will, of course, strengthen our position in helmet safety further and offer possibilities for product extensions in adjacent categories, which is, of course, something that we are quite excited about. Good underlying improvement in profitability. The decrease that we saw is fully explained by legal costs, for example, wind and transaction costs. We remain positive on our long-term outlook and, of course, the delivery of our financial targets. With that, we open up for questions.
As a reminder, to ask a question, you will need to press star one and one on your telephone and wait for your name to be announced. To withdraw your question, please press star one and one again. If you wish to ask a question via the webcast, please type it into the box and click submit. Please stand by while we compile a Q&A roster. Our first question comes from the line of Emanuel Jansson of Danske Bank. Please go ahead. Your line is open.
Hey, good morning, Max and Karin. I hope you can hear me. A couple of questions from my side. On the organic growth seen here in the quarter, can you provide some color on the sequential development during the quarter, maybe, especially regarding the U.S. market? So did you see any acceleration or deceleration month-over-month?
Yeah. I mean, overall, it was relatively equally spread. I would say that in the end of the quarter, we saw a little bit of an uptick of the U.S. market, of course, potentially also from a little bit stronger sales, at least than we anticipated from the U.S. market and, of course, refilling the stock. So it ended a little bit better than it started.
Given that the Chinese New Year falls later this year versus what it did in 2025, can we assume that some of the normal Q4 sales have shifted into the first quarter of 2026 regarding especially bike sales or bike helmet sales?
Yeah. Given that, of course, during my 10 years at Mips, I don't think that the Chinese New Year has been so late, which means that they have at least one and a half months more to produce and, of course, ship. So yes, we see a good momentum also into Q1 when it comes to order momentums and so on. And part of that is, of course, attributed to a later Chinese New Year. When you normally see an earlier Chinese New Year, of course, then to be able to make the season, of course, you produce maybe a little bit more in Q4 because, of course, then the Chinese New Year comes and you don't have time to hit the market before the season starts.
Thank you. That's very clear. Jumping back to the U.S. market, I think the growth was quite impressive. Can you maybe share us some insights on which categories or customers that drove this growth most strongly in this quarter?
Yeah. I mean, first of all, if we look at the total market, which means, of course, not only the addressable market for Mips, it was actually shrinking with 1%. So it was slightly down, and the addressable market was up. And when we look at the addressable market for Mips, we look at helmets above $30. There is a couple of brands that is doing really well on the market at the moment. Giro, which is one of our bigger customers, is doing exceptionally well, and they're gaining a lot of shares. Also, we see Smith Optics also doing well, especially in the mountain bike segments. And we also see that the Fox brand is doing well. So a couple of brands that is really outperforming at the moment. And of course, all of those are heavy Mips customers, and that helps a lot.
Should that also be attributable to more premium type of helmets that are doing better towards the end consumer?
Yeah. I think when we segment the market, and of course, there are different ways of slicing the market. I would say top premium market, we have never seen actually especially weak market. It seems like that consumer is immune to whatever setbacks happen. So they seem to buy products anyway. And then we talk really premium product. What was a little bit of a shift in this quarter is that we also see in mid-price levels that the consumer is coming back, which is a bit of a change. And of course, with that consumer also comes quite a lot of volume. And of course, that has a direct contribution to the volume development.
Perfect. Thank you. That's really interesting. And heading back to Europe, I mean, 50% organic sales growth during 2025, and you increased your market share and increased market penetration. What should we think is a sustainable growth rate in 2026, you think, given that you have grown into size, but you still have plenty more to do in that region?
Yeah. I think, I mean, we do have fantastic momentum in Europe. It would be fantastic even if Europe can pass ahead of the US market. It would be a really good sign of the really establishment that we have done in the European market. So I do expect continued good growth in Europe. There are a couple of regions where we have started, of course, in a fantastic way. Germany has been very favorable for us. We see good development there. Then, of course, we also see in France that the market development is really, really good for us. Switzerland, of course, not a lot of market data, but really high penetration. Nordic is a good region.
What has been the key change also is that we see that the South of Europe is starting to also appreciate, first of all, helmet use and, of course, also helmets with rotational technologies like Mips. I think what also was a bit fantastic for 2025 is, of course, that in Italy, they also started to mandate helmets when you're skiing and so on. And of course, that, in general, of course, starts to increase the awareness on helmet safety in general. But also, of course, these type of mandates from governments also help to make people more safety conscious. So there were a couple of different things helping, and we see that trend continuing.
Also, what has been a big change for us in Europe is that we don't only sell well in premium helmets, but we see also that we can reach down and, of course, target consumers also in lower price points. Again, with lower price points comes also higher volumes.
Perfect. Thank you very much. Last two questions here. On the Koroyd acquisition, can you share anything about how the business developed during Q4?
Yeah. I mean, we do not comment too much about it because, of course, it was not owned by Mips as such. And of course, those numbers have not been audited by us. It was not part of the due diligence and so on. They continue to see good momentum. They have developed well when it comes to safety and, of course, also sports. And that was the key growth driver. So no change to the momentum than they have seen prior quarters. And of course, we expect that to continue also into 2026. And then, of course, we do see some customer synergies across the board both ways where, of course, we have been talking to a lot of customers. A lot of brands are excited of combining both Mips and Koroyd into helmets, which is something that, of course, is part of the strategic rationale of the acquisition.
For us, Koroyd will always be a premium offering. And of course, we will work with a select amount of brands. But at least the start of the discussion has been very positive. So I think we can also get some sales synergies and, of course, really excited to show what we can do both in 2026, but of course, as helmet projects sometimes take a little bit of time, of course, also in 2027.
Perfect. Thank you very much for that. Final question here. Correct me if I'm wrong, but I just think that the previous communication regarding legal costs indicates that it would gradually decrease during 2026. But I mean, given now the rhetoric now in Q4, it seems to be more or less in line with 2025. Has anything changed, or what should we expect here going forward in the nearest quarter when it comes to legal costs?
No. You are correct when it comes to the previous communication. We did expect a slowdown of cost, which you partly saw already in Q4. We are, of course, still preparing for the case. We are doing a lot of investigations and, of course, preparing us to make sure that we are as prepared as possible. It's always difficult when it comes to legal cases. Sometimes they can end very quickly. Of course, that's normally the best resolution. But since we do not know exactly how long it will go, we decided to take a little bit more cautious communication on this. So I wouldn't say that nothing has materially changed. It's more us being a little bit more cautious on the communication. The only thing we know is what we spend in 2025.
And then, of course, it's probably the best to assume a similar kind of momentum in 2026. I hope I'm wrong, but I think the cautious view is probably better at this moment.
Perfect. Thank you. That's very clear. Well, I think that was all my questions for now. So thank you, Max and Karin.
Thank you.
Thank you. We will now take our next question. Please stand by. Our next question comes from the line of Carl Deijenberg of DNB Carnegie. Please go ahead. Your line is open.
Thank you. Morning, guys. So a couple of questions from my side. First of all, if I could ask on the quarterly seasonality in the acquired entity, how does that compare to relative, let's say, legacy Mips when we look at the quarterly distribution here going into 2026? Is that a material difference on net sales and earnings contribution on a quarterly level, or how should we think about that?
Yeah. Just to make sure I understand. It was in terms of the quarterly facing when it comes to Koroyd?
Right. Exactly.
Yes. Okay. Sorry. So yes, you do see a similar pattern to Mips where you have the smallest quarter when it comes to Q1. Of course, that's normally the case all the time because, of course, you have Chinese New Year, factories close, and so on. So it has a similar facing pattern than Mips when it comes to Q1. When it comes to the rest of the quarter, which means Q2 to Q4, given that they are a little bit more exposed to safety, they have a more, I would say, flat-faced. Maybe that's not the right word, but they have a more equally spread sales across the rest of the three quarters.
Okay. Perfect. And then I also wanted to ask on a similar topic. I mean, when you look at their 2025 development, did they have any quarters that were exceptional in any way when we look at the sort of quarterly comparisons also going into 2026? Did they, for example, see a similar development as you did in Q2 on Labor Day and so forth, or anything to keep in mind there on the model de-quarters?
Yeah. I mean, everyone in the industry, of course, had quite a hiccup when it comes to Labor Day, at least the ones that have U.S. exposure. And of course, they have a big U.S. exposure and so on, even bigger than we had. So of course, they saw an impact of that. So I wouldn't say it's materially different. It's difficult for us, of course, to comment too much on the quarters because, of course, this is a relatively small company and, of course, focused mainly on full-year delivery and so on. We have a quarterly split, but without having audited quarter by quarter, it's, of course, difficult to give too many comments. But it seems like quite a normal seasonality from a business exposed to industrial safety and snow as such.
Okay. Good. Then I also wanted to just follow up on the sort of guidance on the legal costs going into 2026. I mean, yeah, for the full year, you were right about SEK 40 million and roughly SEK 7 million here in Q4. And I'm also just wondering a little bit on the facing here because annualizing that guidance, that's obviously quite a step up relative to the exit rate of SEK 7 million here in Q4. So is the run rate now going forward, is that going to be around SEK 10 million per quarter? Is it going to come up already here in Q1, or could you share?
No. I think 10 is probably a fair assumption. Of course, given that these costs tend to fluctuate, I think it's much better to have an averaging of SEK 10 million per quarter.
Okay. Great. Then, finally, also, I just wanted to ask geographical development for you or at least what you disclose. Just if you could share a little bit more details on the development in China, particularly given it's obviously a quite big contraction here year-on-year and also sequentially relative Q2, Q3 despite the seasonality. So any further granularity to that there?
Yeah. I think, I mean, as any company exposed to the Chinese market, of course, especially when it comes to consumer demand, you see a very hesitant Chinese consumer. It's not a huge part of our business. It's actually quite a small part of our business. We see that the Chinese consumer is much more hesitant. You have also seen some of the big retailers shutting down a lot of shops because, of course, the Chinese consumer, a lot of them have a lot of money invested into property. And that, of course, has been everyone's pension retirement plan and so on. Now, there is a big uncertainty what happens on the property market. The Chinese consumer appreciates cash and, of course, has started to save a lot of cash. And that means that they are not spending.
You see that across the board when it comes to all consumer brands. Some of the partners we talk to, they say that the market is down 70%-80%. I think that's a little bit rough, but at least we see a very soft Chinese market at the moment. There have been some initiatives by the Chinese governments, but they don't seem to have that effect yet. But of course, we know that China normally can change a lot of things. And of course, we see quite a lot of excitement when it comes to winter sports. We also start to see that biking is a big category. So I think the Chinese consumer will come back. But for me, it's very difficult to speculate exactly when. So I will continue to have quite a negative view, at least on the Chinese consumer for 2026.
Okay. Great. Yeah. That was all from me for now. So I'll get back in line. Thank you very much.
Thank you.
Thank you. There are no further questions via the phone. I will now hand over for questions via the webcast.
Yes. So the first question was about legal costs, which we have explained. Then the second question is, what is the medium term to expanding motor industrial segment? And what is the impact of tariffs that you see in the US in 2026? And then the third, based on the same question, do you see demand-supply pricing has normalized? So when it comes to motor, like I said, we started to see an uptick in volume already after the implementation of tariffs. I think it's great to see that the off-road category is really coming back also in terms of volume. And we start to get more customers also on the on-road segment, which is something that has been lagging behind.
We do see a lot of attention to the new standards that is coming into play and making it a lot tougher for helmet brands to pass the new standards without the rotational technology. And of course, that's what we do. And that, of course, is supporting the plan. And of course, this is not something that has happened overnight. But when it comes to development in motorcycle helmets, development time can easily be three years. So a lot of these projects have already been done. And of course, that's what we are rolling out, and that will generate the growth that we have been seeing. When it comes to industrial safety, I think most companies will probably see 41% in the quarter organic growth, 42% full year. It's a great number. I think we should be able to do more.
Of course, we were a bit surprised by the tariffs implementation and, of course, the pricing effect. And it's not so much about the helmet, but it's normally quite big companies. And of course, helmets are a small portion of what they actually sell. And sometimes, of course, they need to price up their whole segment when it comes to tariffs and so on. And then, of course, the attention to helmets is pushed back. We have a couple of really big volume projects with so-called round or brim helmets, full brim helmets for the U.S. market, which is very much what is in style. They will be launched during or have already been launched but will start to be produced in Q1 and onwards. And that, of course, will generate a lot more volume. Then, of course, adding Koroyd business, also industrial safety, we become a lot more relevant.
Of course, we can do even more when it comes to helmets. So I think in industrial safety, when it comes to our customer acquisition plan, I think we have all the customers that we need in order to reach the plans that we have set. For us, it's really making sure that we support the sell-through of the Mips equipped product and making sure that we get bigger penetration in their total portfolio. So quite excited about what happens in safety. Like I said, 42% is a good organic growth. But of course, I'm not always known as a patient man and, of course, want to have more. And that's what we are gearing up for in 2026. And then when it comes to our recruitment plan for 2026, of course, Mips is a company that is growing. We also plan to grow the Koroyd business.
Of course, the key focus that we have at the moment is to add more people in R&D. We have always had a ratio at Mips and a ratio I like because it's very simple: one engineer, one person in the rest of the company. And that's really a ratio that I think is effective when you are a company which is very innovation-focused and so on. Koroyd is 1 to 3 at the moment. So I really hope that we can get that up to the same ratio as Mips and continue to do a lot of innovations. And like I also explained in the report, we are doing a lot when it comes to creating a lot more innovation. We are also stepping up in terms of the amount of innovation. So you will see a lot of new great Mips products coming out.
Koroyd has a fantastic portfolio, especially when it comes to adjacent areas like body protection, gloves, and so on. So really happy to share what we are going to do there. So key recruitments will be engineers. And then, of course, as any company that scales up, even though we both have a fantastic scalable business model, we need to add also resources everywhere else. But it, of course, will be in a much more scalable way. We are an asset-light model and so on. And of course, the amount of headcount will not increase in line with the growth that we expect to see in 2025. And then can you provide any update on project volumes versus the prior period, given that the revenues came down a little bit during the year?
So we actually saw in Q2, and it started to stabilize in Q3, that a lot of our brands, they focused very much their engineering resources around relocations, so relocations outside China. And then, of course, we start to see that the volume is coming back again. And already in Q3, we saw on par with previous year and so on. And at the moment, we have great project momentum, and we can actually not do all the projects that we have in the pipeline. And of course, that's why we're also recruiting more engineers. And then, of course, it's a question on you can talk about the developments of new safety models or customers over the period given the significant trade shows like World of Concrete that took place over the quarter. And of course, World of Concrete was in January.
There, of course, we supported a lot of our brands. The key focus there was, of course, to really drive the rollout of the full brim helmet. Full brim helmets is a big thing in the US. That's where you have the main part of the volume. Mips was first implemented in more like climbing-style helmets. Now we see that we also go into full brim helmets. That's where you also see a much bigger part of the volume. That's also where you see a big part of Koroyd's business is in full brim helmets. That's where they see most part of the volume. So I think that's basically all the questions that we have. Of course, if there are any follow-ups or you need to find out more, you know where to find us. If not, then speak again next quarter. Thank you for listening in.
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