Nelly Group AB (publ) (STO:NELLY)
Sweden flag Sweden · Delayed Price · Currency is SEK
76.90
+4.70 (6.51%)
Aug 1, 2025, 5:29 PM CET

Nelly Group AB Company Description

Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally.

The company offers clothes, accessories, beauty products, and sportswear, as well as lingerie and swimwear for women; and clothes, shoes, and accessories for men under the Nelly brand.

It sells and markets its products through physical store, and online through Nelly.com and NLYman.com.

The company was formerly known as Qliro Group AB (publ) and changed its name to Nelly Group AB (publ) in November 2020.

Nelly Group AB (publ) was founded in 1936 and is based in Borås, Sweden.

Nelly Group AB (publ)
CountrySweden
Founded1936
IndustryApparel Retail
SectorConsumer Discretionary
Employees151
CEOHelena Karlinder-Ostlundh

Contact Details

Address:
Lundbygatan 1
Borås, 506 30
Sweden
Websitenellygroup.com

Stock Details

Ticker SymbolNELLY
ExchangeNasdaq Stockholm
Fiscal YearJanuary - December
Reporting CurrencySEK
ISIN NumberSE0015245535
SIC Code5961

Key Executives

NamePosition
Helena Karlinder-OstlundhChief People, Communications and Sustainability Officer and Chief Executive Officer
Niklas LingblomChief Financial Officer
Stefan SvenssonChief Operations Officer
Anders HellbergChief Technology Officer
Niclas LiljaHead of Investor Relations
Madeleine EinarssonChief Sales and Marketing Officer
Lotta FermenChief Assortment Officer